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Everyone’s looking. Let’s get

innovative.

Transtech’s vehicles carry your message within large US markets. Routes can be ‘dedicated’ within chosen DMAs to assure coverage patterns. Reach consumers in heavily traveled areas, especially in areas lacking traditional signage.

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Heighten

Perception. Americans spend nearly 20 hours in their cars and travel more than 200 miles per week.1 The average traveler age 18+ spends 18.5 hours in his or her car and covers 224 miles per week.1 From 7 a.m. to 6 p.m. the prime target audience segments are away from TV.² They’re on the road heading to work and recreation, shuttling kids and on dozens more missions. Reach them while they’re ‘gone from home’ utilizing a mobile platform. Transtech mobilizes your message, delivering it to your audience on U.S. streets and highways.

1Arbitron 2009 National In-Car Study 22002 Simmons, 2002 Nielsen Research

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Watch the road.

Transtech is there. Make sure your message is visible! Transtech Media will place your message in close proximity to thousands of daily drivers, many of whom might not be exposed to standard outdoor displays. Your branding message needs to go the distance. Transtech will take you there with the strength to reach more than 200 million registered motor vehicle operators nationwide. TTM is heading in your direction!

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Extend your

Reach. Transtech takes your brand to the streets! Extend your message to drivers and pedestrians in heavily trafficked urban areas. Truckside advertising fills in the coverage gaps, particularly in areas that aren’t served by traditional outdoor media.

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Size Matters. Why go halfway? Maximize your message and magnify its impact.

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Command

Attention. With a measurable advertising advantage!

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Point at DMA categories for complete list.

DMAs 21-50

DMAs 21-50

DMAs 21-50

2012 rate card • net rate per trailer / per four-week period / min 25 units • transtech display rates include one-time production & installation • rates valid for programs of (4) consecutive four-week periods or more • contracts are non-cancellable / rates valid April - December 2012

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“Top Three” Rank US DMA York 13 New Chicago 2

Los Angeles

3

Chicago

Total DMA Population* 16,212,342 7,333,272 13,593,028 7,333,272

DMAs 4-10 Rank US DMA

Total DMA Population*

4

Philadelphia

6,135,640

5

San Francisco/Oakland/San Jose

5,462,778

6

Dallas/Fort Worth

5,293,292

7

Boston

5,020,904

8

Atlanta

4,949,098

9

Washington, D.C.

4,845,088

10

Houston

4,577,334

DMAs 11-20 Rank US DMA

Total DMA Population*

11

Phoenix

3,869,692

12

Seattle/Tacoma

3,757,424

13

Detroit

3,748,478

12

Seattle/Tacoma

3,757,424

14

Minneapolis/St. Paul

3,450,166

15

Tampa/St.Petersburg

3,434,758

16

Miami/Ft.Lauderdale

3,384,388

17

Sacramento/Stockton/Modesto

3,185,788

18

Denver

3,140,374

19

Cleveland/Akron

2,967,518

20

Orlando/Daytona Beach/Melbourne

2,914,836

*Study: Scarborough USA+ Release 2 September 2011

U.S. designated market areas 2012 M E A S U R A B L E T R U C K S I D E A D V E RT I S I N G

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TOP 3 DMAs DMAs 4-10 DMAs 11-20 DMAs 21-50 DMAs 51+

U.S. designated market areas 2012 Y O U R B R A N D I N M O T I O N SM

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