DIPPY’S DIGEST 2018 MARKET OUTLOOK & 2017 REAL ESTATE REVIEW
S A N T A
C L A R I T A
Page 6
2017 Real Estate Review
Page 8
The Tale of Three Markets
Page 12
Predictions for 2018
This publication is distributed to 72,000 addresses in Valencia, Saugus, Stevenson Ranch, Castaic, Canyon Country and Newhall
V A L L E Y
Sent with Love and Gratitude
to all my Past, Current and Future Clients
Hey There,
As I sit here finishing my 2017 review and process my thoughts for 2018, I just want to pause a minute and let you know how lucky I feel to live and work in our amazing city doing what I truly love every day. I thank all of my clients for their support, for not just letting me handle their real estate needs, but for also sharing their lives and letting me come along on this part of the journey. It really has been a pleasure and an honor serving you all. For those of you that I do not know, my passion for real estate began at a very early age. My dad’s teachings still guide me today; those of you I have worked with may have heard me say, “My dad used to say when buying / selling a house...”. However, he left me with one main principle: treat the people that you’re working with like family, because at the end of the day it’s not just what you do that matters, it’s how you do it.
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I absolutely love being a Realtor®; there is nothing else I want to do more in the world! As you all let me into your lives, I want to take this opportunity to let you into my life. Last year was my greatest year ever. With your great support I was the top agent at Dilbeck, and I was awarded the Elite Realtor® of the Year Award voted by 60,000 people and to top it all off, my two little babies are growing into cute little boys; Veer turned 4 in December and Viraj is 2. They are both absolutely obsessed with cars, Paw Patrol (kid cartoon) and generally causing mischief! My family and I are very grateful and thankful for the support and referrals. Because of you, I get to do what I love every day and provide for my family, so thank you! Take care and wishing you luck always!
Dippy
DIPPY’S DIGEST Real Estate Review & Market Outlook
“Dippy was a delight to work with from start to completion. She knows the business and had to work her business. I can’t begin to express how grateful and how very satisfied we were with Dippy on every level.” - Roderick and Dana Wilson “Dippy was by far the best real estate agent we have ever worked with, and as a retired military family, we have had a lot of transactions!” - Lee and Dawn Newton “Dippy was friendly, polite and always took the time to answer any questions or concerns we had no matter what time of day Dippy was always there. Dippy made selling our house an easy process. She walked us through every step of the selling process and always validated any and all concerns that we had. I truly enjoyed working with Dippy and I would recommend her to all my friends and family. I will definitely work with Dippy in all my future real estate transactions.” - Adrian Gonzalez “Escrow is now closed and the money is in the bank waiting to purchase our new house in Arizona. John and I want to thank you from the bottom of my heart. From the moment you gave us your presentation to the close of escrow, we knew you were the right Realtors® for us. It was your professionalism and caring that got us from the start. Everything you told us and promised us became a reality. John and I are convinced that no one but you could
What Dippy’s Clients Love About Her
have gotten us the price the buyers paid for our house. It was clear that you are respected by the people you work with, your fellow Realtors®, the inspectors, and the escrow company people. They all had wonderful things to say about you and your positive relationships were definitely an advantage to us. We would recommend you to anyone. You were great from beginning to end!” - John and Janet Kachorsky
“We wanted to thank you for helping us sell our home. You made everything very easy and smooth. From day one, you made it your goal to help us and keep us feeling upbeat about the sale, the marketing strategy you recommended worked out perfectly, we really appreciated your patience and how you were always smiling and willing to help in any way possible. No matter what the obstacle, you found a way to reassure us and work it out. You were never pushy and always looked out for our best interest. We will definitely be recommending you to anyone we hear if who is in need of buying or selling a home!” - Tim and Robin Bateman “This was the best house sale I have ever had. We were so pleased with your services as our real estate agent. Our home was sold in six days thanks to your extraordinary prep work. Because you priced our home right we were able to actually sell for over asking. Thanks again for your help, you are a super Realtor®.” - Richard and Linda Dene
What about my name? So where does “Dippy” come from? I am asked this question every time I meet someone new! Dippy is actually spelled Deepi and means the wish you make when you light a candle. Now Lovdeep is my legal name, and means an ocean of wishes. So how did I end up with Dippy, you are wondering?! Well, I have an older brother. He thought it would be funny to teach me how to spell my name when I was little, and it stuck. He even bought me a private license plate with “Dippy” on it when I was 18. On my 21st birthday I asked my mom why she never spelled my name right. This is when it hit me; my mother was the person who gave me the name, and she would name me Deepi, but definitely not Dippy! That is when my brother was exposed, but it was too late and the name has stuck! But it’s okay, I love it now! Thanks for the cool nickname bro!
DIPPY CHHINA DRE# 01860911
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A Message from Dippy As you will see in the latest edition of Dippy’s Digest, 2017 was another amazing year for real estate in SCV. I can’t wait to share my findings with you! Many SCV residents want to know what is happening in our real estate market here in SCV, which is why I send out these reviews.
I have personally written and researched all the content in this market study. I hope you find it both informative and helpful. Please call or email me with any suggestions you may have for future studies, or any questions you have. Take Care,
The real estate market changes very quickly. It is affected by local, national and international events; it is sometimes unclear from state and national news how these events affect the values of our homes. I want my clients to be fully aware of what is happening in SCV real estate today and my predictions for 2018.
Dippy (661)645-9291 | email@dippyre.com
TABLE OF CONTENTS Page 5
SCV Real Estate Today
Page 6
2017 Real Estate Summary
Page 7
How Is Your Neighborhood Doing?
Page 8
The Tale of Three Markets
Page 9
Where Should I Get Information on Local Sales in My Neighborhood?
Page 10 Dippy’s Happy Buyers & Sellers Page 12 Predictions for 2018 Page 13 5 Reasons Why People Aren’t Putting Their Homes on the Market Page 14 What Is a Contingent Sale? Page 15 Want to Move…Don’t Know Where to Start? Page 16 To Stage or Not to Stage? Page 17 Confused About Home Values Today? Page 18 What Do You Want When Selling Your Home? Page 19 Dippy’s Selling Strategy Page 20 Available Listings
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DIPPY’S DIGEST Real Estate Review & Market Outlook
SANTA CLARITA VALLEY REAL ESTATE TODAY The average price in SCV went up by 5% to $534k and we sold 2% more homes in 2017 than the previous year! This is awesome and is the fifth year in a row prices have appreciated. The average price of a home in 2012 was $344k, so prices have appreciated 55% since 2012. I believe the 5% increase in price last year can again be attributed to a lower number of affordable homes along with the attractiveness of low interest rates, which pushed buyers into the market and in some cases competing for homes. Low inventory (fewer homes for sale), coupled with reduced affordability, has characterized our market over the last few years. We used to think of this as an anomaly, but I believe it is fast becoming our “new normal”. Though interest rates have crept up over the last few weeks, they are still very low and have not affected the demand for homes yet. I go over what I believe is happening in our market in more detail on pages 12 & 13. This market summary will explore what is happening specifically in SCV; I will go over the real estate highlights for 2017 and expectations for 2018.
Changes in the Real Estate Market — 2017 Compared to 2016 —
$534,000
Average Sales Price 5% more than last year
3,995
Homes Sold 2% more than last year
371
Homes for Sale in March 2018 10% less than last year
35 Days
to sell a house on average in SCV in 2017
NOT FOR
SALE!
31%
of homes sold in SCV were condo’s
Information from CRMLS/CrisNet
5%
of homes on the market are distressed
9%
of homes sold were all cash
DIPPY CHHINA DRE# 01860911
There is a shortage of homes for sale!
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Valencia
Saugus
Stevenson Ranch
Canyon Country
Castaic
Newhall
SCV TOTAL
2017 REAL ESTATE SUMMARY
2017 Avg Sales Price 000’s
564
554
639
482
541
445
534
2016 Avg Sales Price 000’s
538
510
671
453
506
428
506
% Change 2017 vs 2016
5%
9%
-5%
6%
7%
4%
5%
No. of Sales 2017
1,198
837
218
963
335
444
3,995
No. of Sales 2016
1,232
873
218
914
297
391
3,925
% Change 2017 vs 2016
-3%
-4%
0%
5%
13%
14%
2%
2017 Avg Days on Market*
32
36
39
36
37
37
35
% Distressed Sold**
2%
4%
6%
5%
2%
4%
3%
2017 Avg List Price
543
547
649
479
550
449
578
% of List Price Homes Actually Sold For
-5%
-3%
-3%
-8%
-12%
-10%
-7%
Sold in 2017 by Home Type Single Family Home
62%
78%
70%
66%
93%
47%
68%
Condo / Town House
38%
22%
25%
33%
5%
56%
31%
Financing Used To Purchase Cash
10%
6%
10%
8%
3%
18%
9%
Conventional Loan
63%
58%
60%
51%
55%
53%
57%
FHA & VA Loan
14%
25%
6%
32%
34%
16%
22%
Currently on the Market (3/14/18) 96
78
22
99
40
36
371
% Change in Listings TY/LY
-16%
-12%
-5%
-8%
-19%
14%
-10%
% Distressed on Market**
3%
4%
5%
10%
5%
0%
5%
In Escrow ***
112
93
18
118
40
51
432
Months of Inventory****
1.7
1.7
2.0
1.8
2.7
1.7
1.8
Active Listings
Information from CRMLS/CrisNet * Average days on market refers to the number of days it took for a house to go into escrow. ** Distressed homes are either foreclosed on by the bank or are going through a short sale. *** In escrow means a seller has accepted a buyer’s offer and they have started the sales process. **** Months of inventory refers to the supply of homes. It is the number of months’ worth of homes on the market.
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DIPPY’S DIGEST Real Estate Review & Market Outlook
HOW IS YOUR NEIGHBORHOOD DOING?
Market Update
Valencia
5%
INCREASE
Market Update
Stevenson Ranch 5%
DECREASE
Market Update
Castaic
7%
INCREASE
Information from CRMLS/CrisNet
The average price of a home is $564k and 1,198 sold in 2017. Prices increased 5% from last year; and homes sold for an average of $27k below their original price. Currently there are 86 homes for sale in Valencia; this is 23% less than there were last year. Only 2% of the homes on the market are distressed sales, (bank owned or short sales), compared to 54% six years ago. Valencia sold more homes than any other area in SCV in 2017. There is just over a month’s supply of homes for sale in Valencia.
The average price of a home is $639K and 218 have sold in 2017. Prices are down 5% from last year; and homes sold for an average of $19k below their original price. Currently there are 22 homes for sale in Stevenson Ranch; this is 5% less homes for sale than last year. Only 5% of these homes are distressed sales (bank owned or short sales), six years ago 45% of homes for sale were in distress. A majority of homes (60%) purchased using conventional financing and 10% used all cash in 2017.
The average price of a home is $541K and 297 have sold in 2017. Prices are up 7% from last year; and homes sold for an average of $66k below their original price. Currently there are 40 homes for sale in Castaic, that’s 19% less homes for sale than last year. Only 5% of the homes on the market are distressed sales (bank owned or short sales), compared to 37% six years ago. Castaic had the highest ratio of FHA loans used to purchase property in SCV.
Market Update
Saugus
9%
INCREASE
Market Update
Canyon Country 6%
The average price of a home is $554K and 837 sold in 2017. Prices increased 9% from last year; and homes sold for an average of $16k below their original price. Currently there are 78 homes for sale in Saugus; this is 12% less than there were last year. Only 4% of the homes on the market are distressed sales (bank owned or short sales), compared to 65% six years ago. Saugus had the highest percentage increase in sales price than any other area in SCV.
The average price of a home is $482K and 963 have sold in 2017. Prices are up 6% from last year; and homes sold for an average of $38k below their original price. Currently there are 99 homes for sale in Canyon Country; this is 8% less than last year. 10% of the homes on the market are distressed sales (bank owned or short sales), compared to 59% six years ago.
INCREASE
Market Update
Newhall
4%
INCREASE
DIPPY CHHINA DRE# 01860911
The average price of a home is $445K and 444 have sold in 2017. Prices are up 4% from last year; and homes sold for an average of $45k below their original price. Currently there are 36 homes for sale in Newhall; this is 14% more than there were last year. There are currently no homes on the market in distress (bank owned or short sales), compared to 54% six years ago. 18% of the homes sold last year were purchased with all cash, the highest number of all cash sales in the whole of SCV.
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THE TALE OF THREE MARKETS
I looked back at my Dippy Digest Magazine and I noticed that for the last 5 years I have been talking about low inventory, fewer homes on the market. What has to be looked at to find out whether you are in a hot market, often referred to as a seller’s market or a slower buyer’s market, is absorption rate. Absorption rate is how quickly homes on the market sell. The question of whether you are in a hot market or not depends on your price point. As you can see below, in Santa Clarita Valley there are three distinct markets. It is important to understand the different markets to position your home correctly for sale and ensure that you are able to maximize the value of your home.
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HOME VALUE
TYPE OF MARKET
MONTHS OF INVENTORY
EFFECT ON HOME PRICES
Less Than $600K
Seller’s Market
With just a month of inventory there are not enough homes on the market.
Prices will be going up and may be multiple offers as there are not enough homes for sale.
Between $600K-$1M
Normal Market
There is over a month’s worth of inventory, enough homes on the market.
Prices will be stable, there are enough homes on the market to meet the current demand.
Above $1M
Normal/Buyer’s Market
Over 3 months’ worth of inventory, may be too many homes on the market.
Prices will be stable or adjusting down as there are more homes on the market than buyers looking to purchase.
DIPPY’S DIGEST Real Estate Review & Market Outlook
WHERE SHOULD I GET INFORMATION ON LOCAL SALES IN MY NEIGHBORHOOD?
I get asked this question all the time! I am a firm believer in the notion that knowledge is power, so I came up with a Market Report. This report will let you know which homes are on the market, under contract, and have sold with the actual prices they sold for. I hate getting spammed myself so you get to control how often you receive this information. Just go to www.DippyRealEstate.com/MarketReport and sign up.
For accurate information on what is selling in your neighborhood go to:
www.DippyRealEstate.com/MarketReport
“
Dippy sold my house in 3 weeks. I did not expect that as I’m used to waiting for 6 months or more. She negotiated the sale of my home extremely well saving me a lot of money because she knows the laws and regulations in real estate. Her marketing of my home was impressive as well, she knows what the buyers are looking for and target that. She advised me to decorate this way or do that and it worked! 3 weeks later I have an offer. Dippy, thank you so much for selling my house fast and negotiating it extremely well!
DIPPY CHHINA DRE# 01860911
- Jade & Gerard
”
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DIPPY’S HAPPY S
S
S
S
8
35
13
7
M
M
M
19701 Edmonds Pl
20031 Christopher Ln
30865 The Old Dirt Rd
S
S
S
S
35
7
29
21
M
18902 Circle Of Friends
M
29164 Bentley Wy
S
23610 Shadylane Pl
B
S
4
23515 Lyons Ave #267
24214 Larkspur Ct
M
28790 Kathleen Ave
24053 Meadowbrook Ln
S
S
S
S
4
5
4
27
23307 Sunnyvale Ct
M
26416 Township St
27023 Fairway Ln
23412 Cherry St
B
S
S
S
37
20
6
7
M
27638 Cherry Creek Dr
LEGEND
B
M
M
10
28808 N West Hills Dr
14
M
S
24555 Ebelden Ave
Represented Seller
At or Above List Price
M
29409 Florabunda Rd
B
28641 Stonegate Ct
Represented Buyer
#
Days on Market
Below List Price
M
Multiple Offers
DIPPY’S DIGEST Real Estate Review & Market Outlook
29607 Cromwell Ave
BUYERS & SELLERS S
S
S
S
12
47
5
53
M
M
M
27979 Periwinkle Ln
26318 Sand Canyon Rd
28243 Infinity Cir
17710 Birkewood Ct
S
S
S
S
63
31
40
7
M
M
M
M
19911 Holly Dr
20042 Christopher Ln
27517 Label Ave
22425 Circle J Ranch Rd
S&B
S
S
B
276
35
5
4
M
M
M
M
23303 Happy Valley Dr
30460 Remmington Rd
27056 Fairway Ln
28327 River Trail Ln
S
B
B
S
7
19
18
18
M
M
26117 La Vita Ct
25132 Steinbeck Ave #A
1320 Princeton St. #103
28815 Startree Ln
S
S
B
B
26
6
128
22
27009 Fairway Ln
28046 Serra Ln
30429 Hawkset St
DIPPY CHHINA DRE# 01860911
29329 Hacienda Ranch Ct
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PREDICTIONS FOR 2018 Low Inventory & Affordability Issues
THERE IS A SHORTAGE OF HOMES!!! I believe the real estate market in SCV is going to be characterized by a short supply of homes for sale, referred to as low inventory. There are still many buyers willing to purchase our homes because we are still relatively well priced compared to our surrounding areas. This helps keep SCV home values stable or appreciating. The lack of affordable housing for rent and to own is a huge issue in Santa Clarita Valley and in many areas in California. Affordability is a major problem in L.A. County; only 3 out of 10 households can afford to purchase an average priced home, compared to 6 out of 10 in 2012. Affordability is going to continue to be a big issue in our market, as mortgage interest rates are set to increase and the tax code changes that are set to come into effect for this year will increase the cost of home ownership in California. Many people believe that taxes are driving people out of California. If you look at the numbers there seems to be more people moving out at the lower income levels as they cannot afford housing here. If this trend continues it doesn’t bode well for the California housing market and economy in general. Buyers are still willing to buy homes because money is relatively cheap. The FED has announced there will be 3 interest rate increases this year and mortgage rates have already jumped. If this trend continues it will start pricing even more buyers out of the market.
“
We followed Dippy’s great advice on how to best position our home in the market place and it was sold in less than a week. She knows her stuff, was honest, responsive and patient. We would definitely used her again.
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DIPPY’S DIGEST Real Estate Review & Market Outlook
- Ashaki and Paul
”
5 REASONS Why people aren’t putting their homes on the market Our real estate market has been characterized by low inventory for years now, so the question is, why aren’t there enough homes for sale? People are not selling their homes because it doesn’t make sense for many people to move in this market.
1
Baby boomers are finding there is no affordable housing for them to downsize to, in many cases by downsizing they may end up spending more per month on a smaller home. There are a variety of reasons why: sometimes it is because they have paid off their mortgage or have an incredibly low interest rate, they have a property tax rate they are not eligible to transfer, the new home has HOA, Mello Roos or needs to be remodeled, or lastly the seller may have a capital gains hit that stops them from moving.
2
There is a shortage of new homes being built. The housing crash saw homebuilders reduce the number of new builds. Although the building has restarted, we are still short of homes on the market. Last year we added 380K jobs in L.A. but only pulled permits for 88K homes.
3
There are 8,000+ investor-owned homes in SCV. Here the owners lease these homes, so these get
4
People are preferring to remodel their existing home rather than buy a new home. With HGTV and the
excluded from the resale market, further reducing inventory and choice.
emergence of sites like Houzz and Pinterest, people now more than ever want their homes to reflect their personal style.
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“
The rise of the small house movement has also called homeowners to really question how much space they really need and where they want to spend their dollars.
Dippy is one of the few agents we have met that are all-in on the benefit of staging a home. This was not only evident in our discussion but in the standard practice of including short term storage as part of her service. This was an additional critical factor in selecting her to sell our home. She knows how to market a home, negotiate with perspective buyers, and close the deal. We highly recommend her and her team.
DIPPY CHHINA DRE# 01860911
- Joe & Sandi
”
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WHAT IS A CONTINGENT SALE? Top 3 concerns when selling your current home and buying another home 1
2
3
Will I have to move twice?
Can I afford to do this?
How do I sell my house for the most money and buy a home at the lowest price?
Sell
Buy
In today’s market we are increasingly seeing contingent sales. This is when a person has to sell their home to purchase another home, so there is a real estate chain. Real estate chains can become very complicated as there can be numerous homes involved in the transaction. If there are 3 homes in a real estate chain that would mean there are 5 families, 4 Realtors®, 3 escrow officers, 3 loan officers, etc., in the transaction. As you can see, with this many moving parts, a small hiccup in one sale will have a domino effect on all the others! This is why you need to make sure that the agent you are working with has the knowledge and tools to guide you through the process. If you are thinking of moving to a large house or downsizing to a smaller house it is extremely difficult to decide which to do first. There is no right answer. It all depends on your and your family’s personal situation. Hopefully some of this information will help, and I am only a phone call away.
“
The best real estate associate! Helped us to sell for much more then we planned and much faster. Also got us the house of our dreams! Dippy is the best!!!
- William and Lesia
” 14
DIPPY’S DIGEST Real Estate Review & Market Outlook
WANT TO MOVE… DON’T KNOW WHERE TO START?
Moving is a stressful process, especially if you are not sure where to go. If you are staying local within SCV it’s not so difficult. Just call me and we can discuss options over coffee. If you are thinking of moving out of the area, to a different part of California, out of state or even internationally it becomes more challenging. Luckily, I have solutions. I am part of local, national and international groups that can assist you in finding quality advisors, from the preliminary steps of comparing different areas all the way through to identifying a home and guiding on the sales process if need be. I always think the more informed you are the better decisions you will be able to make for you and your family. So please do not hesitate, feel free to call or email me with your thoughts and I’d be happy to connect you or point you in the right direction.
“
We received periodic real estate market reviews and listings in the mail from Dippy Chhina. The marketing information and listing details were always well done and professional. We agreed, when we were ready to sell our home, we would call
Dippy. The time came to sell and we immediately called Dippy. She did not disappoint. Dippy is everything we imagined and more. She listened to, and understood our requirements for buying a new home and selling our existing home. Dippy located an ideal home for us to buy within the first week. Also within a week we received three offers to buy our home, with two of the offers above list price. We would recommend Dippy for her marketing skills, diligently working in our behalf, ability to negotiate, attention to detail, and knowledge of the real estate market.
- Emily and Nicholas Chiominto
DIPPY CHHINA DRE# 01860911
”
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TO STAGE OR NOT TO STAGE?
Home staging is the new buzz word in real estate. Almost every Realtor® claims to have staging knowledge or a stager they use. If you are thinking of selling your home it is really important to know that staging is done the right way.
What is Home Staging? Home staging is the art of preparing a home for sale. The goal is to sell the home fast and for more money by making it appeal to the highest number of potential buyers. This can be done using art, accessories, lights, greenery and carpet to stage the home. The purpose is to improve the home’s appeal by transforming it into a welcoming and attractive space in which anyone can see themselves.
Does Staging Work? Yes, if it is done correctly. Often, I walk into homes for sale where you can tell a seller has been advised to stage a home in a certain way and it is completely wrong. Buyers can’t see past it and a seller ends up appealing to fewer people instead of more. I am an accredited home stager myself and I hire a team of professionals to help me prepare a home for sale if it needs it. Staging does more harm than good if it is not done correctly. So, before you spend time, energy and resources, make sure the advice being given is from someone who really understands the market you are in, the potential buyers for your home, space planning and current trends.
Days on the Market
Did Staging Work?
143
The Real Estate Staging Association studied 63 unstaged homes in 2013 that spent an average of 143 days on the market with no offers.
40
After staging, those same homes were relisted and generated first offers in an average of 40 days.
23
In a separate study. RESA looked at 481 homes that were staged before hitting the market. They garnered an offer in an average of 23 days.
WARNING! Not all stagers have the same talent. Do not hire a subpar company as you will be wasting money.
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DIPPY’S DIGEST Real Estate Review & Market Outlook
CONFUSED ABOUT HOME VALUES TODAY? Understanding home values is very complicated. Some homes sell in a few days with multiple offers and others in the same tract, with the same floor plan, sell for substantially less. Homeowners find this one of the most frustrating parts of real estate. I will try to explain this further using the “20-60-20” principle. The “20-60-20” principle below illustrates reasons for the difference in selling prices.
20 60 20
The top 20% will get multiple offers and sell well above the market. These are beautiful homes that have been fully upgraded, they show very well, almost like model homes, and are usually in great locations. The 60% in the middle of the market may take a little longer to sell. They are nice homes with some upgrades, but where the seller may have to spend a little money replacing carpets, paint, or getting newer appliances. The bottom 20% will take months to sell and they may sell a little below market value. There are 3 main reasons why: 1. it is located in an inferior location, (i.e. next to the 5 FWY), 2. the home needs a lot of structural work, 3. although the home is upgraded, buyers feel the upgrades are out of date or to a specific taste.
TOP 5 REASONS
Why Homes Sell Above Market Value
1
Location
Location is the proximity to amenities, view, lot size, etc. The desirability of a location is dependent on the buyer’s wants and needs. A buyer may desperately want a home because of its proximity to a school, whereas another buyer may walk away for the very same reason.
2
Price
A home that is priced correctly will receive multiple offers. If a home is priced too high, many qualified buyers will not even look at it.
3
Highly Upgraded
Upgrades do pay. Maximum returns are from kitchens and bathrooms. If you are thinking of selling, do not begin any work until you have had a Realtor® give you a price opinion of your home.
4
Home Staging
Staging a home always pays as the home’s best features are shown off. Also, a home has to be clean and de-cluttered at all times.
5
Marketing
You can have the most beautiful home, in the best location, priced correctly, showing wonderfully…this doesn’t really matter if your home is not marketed to other buyers and more importantly other Realtors® who have potential buyers for your home.
“
Dippy got us through the entire selling process in a breeze. She was there every step of the way to handle all our needs. From staging the home, listing to selling. She provided us with a great experience.
DIPPY CHHINA DRE# 01860911
- Savi Singh
”
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WHAT DO YOU WANT WHEN SELLING YOUR HOME?
Most amount of money
In the shortest amount of time
Least amount of stress and hassle
Almost everyone I meet would like some variation of the above. Selling a home is not an everyday event and picking the right agent is tough. Most agents you meet will probably all say similar things so it is hard to decipher who to trust. I have a tried and tested method to selling homes and I tailor this to suit each of my clients. One cap does not fit all as they say. When we meet, you will not have to ask whether or how I will do the above. You will know that my only purpose while I’m with you is to serve your specific real estate needs.
5 REASONS WHY DIPPY IS THE RIGHT CHOICE
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1
Dippy has 20+ years of sales and retail marketing experience spanning 3 different continents. She relentlessly markets your home until it is sold.
2
Dippy is a Marketing Genius. She easily identifies a property’s unique selling features, and has the talent and flare to market this to the masses, ensuring you have maximum exposure to all qualified buyers interested in purchasing a home like yours.
3
Dippy is a full-time award-winning Realtor® living, investing, and focusing only on SCV real estate. Selling homes is all she does.
4
Dippy is a ferocious negotiator. She has the knowledge and experience to ensure her clients’ needs are met in every situation.
5
Dippy has the experience and systems in place to sell your home for MORE than anyone else, with a lot less stress and fuss.
DIPPY’S DIGEST Real Estate Review & Market Outlook
DIPPY’S SELLING STRATEGY Bringing Success To Your Real Estate Goals You cannot entrust the sale of your home to just anyone. Selling property takes time, energy, and dedication. It can sometimes be difficult, but Dippy’s method is a proven one. It has been constantly updated and has sold many properties just like yours. This system has propelled Dippy into being one of the top Realtors® in this area. With your cooperation and Dippy’s selling expertise, we are determined to sell your home quickly, smoothly, and at the best possible price.
Comparable Market Analysis Location, condition, size, amenities, and values of comparable properties are carefully studied to determine the value of your home. Dippy is committed to providing you the most current and comprehensive market information available to assist in determining the most accurate pricing for your property.
Merchandising Packaging is often the reason consumers choose one product over another. The same is true of home buyers. Dippy has the expertise to ensure that the best features of your home are highlighted and your home appeals to the maximum number of buyers. Dippy’s expertise in this area has been so successful that her peers and clients can tell when she has touched a home. They affectionately say it has been “Dippyfied!”
Marketing Marketing real estate takes more than a yard sign and social media. It takes networking and maximum exposure to the real estate community as well as to local, regional, national and international buyers directly. Dippy recognizes the importance of diverse marketing. She has implemented strategies to provide immediate communication to thousands of agents and buyers through a multimedia marketing plan.
Negotiating to Protect Your Interests Dippy is a professional who has negotiated many contracts here and abroad. Negotiation is an art; Dippy has a natural ability to ensure her clients’ interests are protected while also ensuring your home sells.
Escrow & Closing There are systems, checks and balances, to ensure that nothing slips. The transaction flows smoothly and on schedule. You are kept informed on a continual basis.
“
Whether you are buying or selling, Dippy Chhina is the person you want to head your team! She knows exactly what to do, she is a good negotiator and works hard to get you the best sale/property. Job well done!! Listed & closed in 35 days!!
- Ben & Linda Stott
DIPPY CHHINA DRE# 01860911
”
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PRESORTED STANDARD US POSTAGE PAID DILBECK
25360 Magic Mtn Pkwy, #100, Valencia, CA 91355
ON MARKET
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DIPPY CHHINA R E A LT O R ®
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D R E # 0 1 8 6 0 9 1 1
661.645.9291 | email@dippyre.com dippyrealestate.com @dippyrealestate If your home is currently listed with another Broker, this is not intended as a solicitation. Information provided by seller or third-party sources. Information not verified or guaranteed.