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YOUR ONLINE GUIDE TO WHAT’S ON IN YORKSHIRE

DIGYORKSHIRE.COM GUIDE TO SERVICES

ART MUSIC STAGE FILM BOOKS DAYS OUT KIDS FOOD & DRINK


WELCOME TO DIGYORKSHIRE.COM

ABOUT OUR READERSHIP

DIGYORKSHIRE.COM is the online guide to what’s on in Yorkshire.

Our readership of over 10,000 subscribers:

This is your best opportunity to reach thousands of cultural enthusiasts throughout the region and beyond – active, inquisitive people who are always on the look-out for new ideas for what to do in their spare time. In these pages you’ll find details of all digyorkshire.com’s services. Read on to find out more. If you can’t find what you’re looking for or want to talk through your best options, just e-mail the digyorkshire.com team on info@digyorkshire.com, or call on 0113 320 0160 and we’ll be happy to help.

• is inquisitive: 88% visit the site to search for event ideas • is responsive: 42% have attended a new venue having read about it on the site • and values our content: ‘The quality and accuracy of editorials are excellent for a guide to quality and worth’ ‘Due to digyorkshire.com we have had a much greater selection of ideas for days out and been to places we would not have considered before’ SOURCE: ONLINE QUANTITATIVE RESEARCH 2007

• It is also a broad and highly representative demographic: Wealthy Achievers Urban Prosperity Comfortably Off Moderate Means Hard Pressed

22% 10% 30% 15% 21%

SOURCE: ACORN ANALYSIS OF DIGYORKSHIRE.COM DATABASE 2008


FREE STANDARD LISTINGS

PREMIUM LISTINGS

Got an event to promote? Add it to Yorkshire’s largest listings database.

To make your event stand out to our site readers, you can enhance your listings with a thumbnail image and a short description, so they appear more prominently in search results.

Not only do your listings go live on the digyorkshire.com site, where they are searchable by thousands of users, but they are also streamed to: • BBC Big Screens in Leeds, Bradford, Rotherham and Hull • Welcome to Yorkshire and partner websites

Your events will rise to the top of any particular search and they’ll be on a bolder background. You can do this cheaply and easily for all your events.

Once up on site your event will look like this:

Once up on site your event will look like this:

Please note: all events are checked for purposes of consistency before publishing, so please allow one working day for them to appear

COST: £10 per event or £400 per year for all of your events

COST: FREE


ADVERTISING

FREE ONLINE TICKETING

For maximum exposure across the site, try one of our advertising banners.

Selling tickets through digyorkshire.com is easy, and free to use. You set up an allocation of tickets when adding your events. We process payments, collect the customer information and provide you with all the automated sales reporting you need. You then post the customer the tickets, have them collect at the box office, or you can offer an e-ticket option.

We support industry standard static or animated ads at the top of the page (Leaderboard: 728px x 90px) and at the side of the page (Skyscraper: 60px x 600px). You select the type of content alongside which your ad will appear, and you select the number of times your ad appears. It’s suitable for all organisations and all budgets. Choose from the following pages: Home; Art; Music; Stage; Film; Books; Days Out; Kids; Food/Drink COST: £10 pcm (per thousand page impressions) Struggling to find a design for your ads? DIGYORKSHIRE.COM can compile simple, animated banner ads from text and images you provide. Enough to get you started with online advertising. COST: £100 per design

COST: FREE. We charge the customer a 10% booking fee, and can charge a postage fee on your behalf. AFFILIATE TICKETING If you have your own online box office, you can still use digyorkshire.com to promote ticket sales. All we need are the relevant web addresses and we can put ‘BUY TICKETS’ links next to all your events. So wherever our readers find you on our site they’re just one click away from buying online. COST: £5 per event or £200 per year for all of your events


E-MARKETING

ARTFORM INTERESTS

Want to target individuals directly? Use digyorkshire.com’s e-mail database for your e-flyers. We can segment the database by • Interests (see overleaf) • Town or City • County • Distance or drivetime from a postcode • Age Provide us with the content, and we’ll do the mailout for you, with full statistical reporting (click-throughs and open rates).

Select the artform interests that fit the group you are targeting, and we’ll provide you with the relevant mailing lists. Choose from: • Art • Music • Stage • Film • Books • Days Out • Kids • Food/Drink or the dozens of sub-categories we have.

COST: 15p per contact, plus £15 admin fee

Whatever you’re trying to publicise, the chances are we have a category that fits what you are looking for.

POSTAL LISTS We can also provide you with postal mailing lists, segmented the same way, for your direct mail. Let us know your requirements and we can provide you with the lists, already printed on labels and ready to go. COST: 15p per contact, plus £15 admin fee

For a full list contact us on info@digyorkshire.com


HOW TO ORDER

DIGYORKSHIRE.COM

You can order any of these services via the promotion centre on DIGYORKSHIRE.COM • Log in to the site (or register if you’re a new user) • Click the ‘My Page’ tab • Click on ‘Promotion Centre’ • Follow the on-site instructions

Email

info@digyorkshire.com

Telephone

0113 320 0160

It’s that easy. You might also want to visit our partner AY Creative Services, who can arrange print distribution to over 1500 sites around the Yorkshire region. www.aycreativeservices.com

Studio 23/24 Leeds Design Innovation Centre 46 The Calls Leeds LS6 7EY


YOUR ONLINE GUIDE TO WHAT’S ON IN YORKSHIRE

DIGYORKSHIRE.COM CULTURAL THINGS TO DO DESIGN www.robbowden.com IMAGE CREDITS FRONT IMAGES: TOP ROW (left to right): Alex Coley; Image Library; Sheffield Arena; LBT/Jasmin Vardimon Company. SECOND ROW (left to right): Gavin Freeborn; Nina Stromsoy; LBT/Northern Stage; Alex Coley. THIRD ROW (left to right): West Yorkshire Playhouse/Kneehigh Theatre; Chris Sands; Image Library; Bradford Theatres. FOURTH ROW (left to right): Northern Ballet Theatre; West Yorkshire Playhouse/Northern Broadsides; Nina Stromsoy; Gavin Freeborn. BOTTOM ROW (left to right): Screen Yorkshire; Yorkshire Sculpture Park (loaned from London Borough of Tower Hamlets)/Jonty Wilde; LBT/Protein Dance; Bradford Theatres.


digyorkshire.com Guide To Services 2009