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DYA Prospectus Connecting the Digital Generation to Business

The Digital Youth Academy The DYA was launched in 2012 at the House of Lords with a vision to bring together our exciting, innovative and engaging Born Digital youths with our inspiring and hardworking businesses to create a match of two generations that can grow together within the merging digital and social world to mutual advantage. In less than 12 months, the DYA has developed a suite of digital qualifications delivered by a supply chain of 13 leading FE College Partners and Private Training Providers to bring these products to market. Substantial evidence exists to show that organisations who have embraced the Internet and social media marketing have grown their sales, profits and exports faster and further than those that have not yet taken advantage of these opportunities. The DYA has developed a series of state of the art, branded training programmes to enable young people to professionalise and commercialise their digital marketing, social media and networking skills and apply them to a business environment. These products are be delivered under exclusive licenses by our Delivery Partners across the UK.

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Introducing our Funded Programmes 

Level 1 Social Digital Routeway

Level 2 Social Digital Apprenticeship

DYA’s solution to the Study Programme and Traineeships

DYA’s solution to supporting employers with a workforce for the 21st Century

Developed in partnership with the Awarding Organisation, Edexcel, the Level 1 Social Digital Routeway is a Post-16 programme that upskills young people who want a career in Digital Marketing and Social Media. The Level 2 Social Digital Apprenticeship is the natural progression pathway. Candidates complete the Level 1 Diploma in IT User Skills; the Level 1 Award in Social Media and Functional Skills at Level 1 in Maths, English and in ICT. The programme also includes Jobpass which contains embedded and contextualised employability skills, such as creating a CV, presentation skills, and job hunting. The Social Digital Routeway is the perfect solution to the Study Programme, with the Diploma providing a significant main vocational learning aim around which to build a personalised journey for candidates. The programme can be delivered as a flexible part-time or full-time course and is delivered in a classroom, with content, including learning materials, workbooks and session plans being provided by the DYA. Modules include: • Online Threats and Risks • Mobile Etiquette • Creating and Editing Video • QR Codes • Downloading and the Law • Community Building • Ethical Marketing • Social Media for Personal Use

Developed in partnership with the Awarding Organisation EDI, the Level 2 Social Digital Apprenticeship links the natural skills of the Born Digital generation with those of businesses who want to improve their online presence to grow and expand. Candidates undertaking the Social Digital Apprenticeship are employed and on a fulltime basis, the programme will take 12 months to complete. The Apprenticeship is compliant with the requirements outlined within the SASE (Specification of Apprenticeship Standards for England). Candidates complete the Level 2 Diploma in IT User Skills; Social Networking for Business; Funtional Skills at Level 1 in Maths and English, at Level 2 in ICT and their Employee Rights and Responsibilities (ERR). The Apprenticeship is primarily delivered through 12 off-the-job training days, along with 64 innovative and interactive eLearning modules that are completed in the work-place. Candidates are also visited in their workplace by their tutor/ assessor. Modules include: • Search Engine Optimisation (SEO) • Risks of Social Media, • Social Media Tools for Business • Marketing • Creating Content • Mobile Technology • Blogging • CRM Systems


Introducing our Commercial Programme: Introduction to Social Media for Business Alongside the Government-funded programmes, the DYA also offers an exciting commercial programme of two, one-day workshops which have been developed as a complementing offer for both employers and individuals. This DYA programme is assured and accredited through the Awarding Organisation, Edexcel, and has also been approved by the CPD Certification Service so that candidates can use and count their attendance towards their own Continued Professional Development (CPD). This adds extra value to what is already a truly market leading solution for employers. For these programmes, the DYA offers a straightforward delivery model where the following elements are provided to our licensed delivery partners: • The course content, including professional workbooks and learning materials • A Digital DYA Coach to teach and facilitate the session • A full Certification Service for delegates (included within the price per course)

Introducing the top Social Media Platforms to help you increase your bottom line: During this one-day course the candidates learn: • The main Social Media platforms and how to use them: Facebook; LinkedIn; Google+; Pinterest and YouTube. • Keywords; Blogging; leadORS (Digital Thought Leadership); Video for the Web; Risks of Social Media; Penny Power’s Top Tips and Social Media Strategy.

Introducing the top Digital Tools to help you increase your bottom line: During this one-day course the candidates learn: • Top Digital Tools: Search Engine Optimisation (SEO); Google AdWords; Google Analytics; Pay Per Click; Content Marketing and eNewsletters. • Know Me, Like Me, Follow Me (Social Media Philosophy); Penny

Power’s Top Tips and Social Media Strategy.


Overarching features and additional benefits of working with the DYA Access to the DYA Community: The DYA Community is a unique, closed network created by the DYA in which candidates from across our different Licensed Delivery Partners learn about and practice the concept of community building and online collaboration in a safe and controlled environment. Candidates who undertake both the Level 1 Social Digital Routeway and the Level 2 Social Digital Apprenticeship use the DYA Community as a learning tool to access additional resources and share ideas and knowledge whilst working on a number of shared projects and activities. Summary of additional services included within a DYA Partnership: • Access to all DYA exclusive products • Access to bespoke digital teaching and learning resources, including Schemes of Work, Lesson Plans, Work-books and online resources • Defined Geographical area in which to deliver DYA products on an exclusive basis, offering a strategic and competitive advantage—this excludes Greater London, Manchester and Birmingham. • Purpose built MI, reporting and evaluation systems • Support with capacity building to grow your digital curriculum • Local Labour Market Report—Analysis and support in the promotion of area of exclusivity and statistical reportage • Local employer engagement specific to area of exclusivity, including support for termly employer engagement events • National marketing and promotion, with coverage on DYA’s National Website Portal, including case studies and good news stories • Supported Employer Launch Event with DYA’s Founder and Public Speaker, Penny Power, and Local PR • Five days training, including Curriculum Team, Employer Engagement/Sales Team and Learner Recruitment Team • Ongoing product development and regular refresh of learning materials • Access to a Digital Coach • Access to DYA Learning Zone for all learners and staff and access to online DYA Community site • Named Partnership Manager, with monthly reviews and quarterly face-to-face visits PLEASE REGISTER YOUR INTEREST IN THE DIGITAL YOUTH ACADEMY www.digitalyouthacademy.com

E: enquiries@dyateam.com www.digitalyouthacademy.com

Twitter twitter.com/DigitalYouthAC Facebook www.facebook.com/DigitalYouthAcademy LinkedIn www.linkedin.com/company/digital-youth-academy YouTube youtube.com/digitalyouthacademy Google+ gplus.to/DigitalYouthAcademy

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DYA Prospectus 2013