IN THIS ISSUE
Suffolk Food Trails | NFL Legal | Pump Street Bakery Hearing Direct | University of Suffolk Issue #1 : January 2017
ello and welcome to the first of what we plan to be, regular updates covering our work and significant developments in the wider digital landscape.
2016 was a busy year at Digital Tomorrow Today, and we are grateful to all our clients for their support, particularly those who joined us when the company merged with V4 Technical Ltd in the first quarter. We’re happy to be able to say that this all went ahead smoothly and it was very much business as usual. Across the year, we have been working on some diverse and exciting projects including the creation of an interactive online hearing check for Hearing Direct, developing the Suffolk Food Trails with the Aldeburgh Food & Drink Festival and launching a new website for Essex based legal group, NFL Legal. There is more about the stories behind each of these projects in this issue, and we think that each case study shows that there is so much more that businesses can now do online to engage audiences than just to have a website presence. We are also working with clients on marketing campaigns including search engine optimisation and social media projects. These include improving the Google rankings for the National Trust Holidays on some highly competitive search terms and launching Hearing Direct into the US market. Our own marketing tools have also seen significant growth. BirdSong Analytics enjoyed sales around the globe, and in November we changed to US dollar pricing to reflect this. We now have data partnerships with the University of Southern California and the University of Amsterdam, supporting their marketing students and post graduates for research. This year we also hope to expand our relationship with Suffolk University, collaborating on a big data project. So what are we looking forward to in 2017? The technology industry could see its largest shift since the arrival of the iPhone with major announcements coming around virtual reality & augmented reality from Amazon, Apple, Google and Microsoft. 2017 will be the year that Snapchat grows up, losing the ‘chat’ and undergoes an IPO’s to become a serious platform for business consideration. Brexit and its potential impact on our economy are bound to be a key concern for many British companies this year, particularly those with European markets. British business has always been good at invention, and I expect that an active and pioneering approach will be the key common denominator of the companies that succeed in the years to come. As a company, we are driven by innovation and will continue to put it at the very centre of all our projects this year. We look forward to talking to you about your plans for 2017 and to helping your business to meet the challenges of what promises to be, in many ways, a ground-breaking year. With Kindest Regards, Katherine and Jamie
2016 HIGHLIGHTS January
DTT launch BlueJay
DTT launch new website for Lexia PR
Sam Morris joins our Search & SEO team
V4 Technical merges with Digital Tomorrow Today
DTT buys Twitter Analytics tool ‘Tweetchup’
BirdSong Analytics listed in Forbes ‘10 marketing tools your agency won’t tell you about’
Online tickets go on sale for Aldeburgh Food & Drink Festival 2017 October
DTT at launch of Ipswich Waterfront Innovation Centre
DTT launch new online hearing test for Hearing Direct
BirdSong Analytics announce University of Southern California Partnership
DDT launch new website for legal group Nairnsey, Fisher & Lewis
Pump Street Chocolate launch chocolate subscriptions via our Mandarin platform
DTT at the launch of the Ipswich Waterfront Innovation Centre
he Ipswich Waterfront Innovation Centre (IWIC) officially launched on Monday October 3 and our COO Katherine Riddell was on the panel for ‘The Role of an Innovation Centre in Fostering Collaboration between Academia and Business’. The Ipswich Waterfront Innovation Centre aims to showcase Suffolk-based digital business, assist local start-ups and support for SME’s. IWIC, established by the University of Suffolk, will be have the objective of developing high-growth potential ICT SMEs and the centre will house student enterprise initiatives. IWIC will be dedicated to STEM subjects (Science, Technology, Engineering and Mathematics)
and the project will aim to inspire and innovate businesses and students to work closely together. Located in the university’s Atrium, which has just benefited from a complete £5.5million refurbishment, the IWIC will provide further networking and collaboration in areas such as STEM, Digital Creative, Leadership, Business Management, and other subjects that epitomise the University of Suffolk’s academic specialisms. The new centre will act as a hub to draw students and businesses in Suffolk, introducing more skills, increase jobs prospects and provide further opportunities in the region. Ipswich Waterfront Innovation Centre will act as a catalyst for creating new potential which will benefit the local economy.
Katherine Riddell, said: â€œThe new IWIC is stunning and a truly inspirational place in which to study and work. Digital Tomorrow Today is looking forward to collaborating with university students on our own technical and data projects to find smarter solutions to the challenges we face as a fast evolving business.â€?
Nairnsey Fisher & Lewis
airnsey Fisher & Lewis are a rapidly expanding, specialist legal practice with a team of property experts based in offices in Benfleet, Rochford, Brentwood, Billericay and Leigh-on-Sea. In May 2016, DTT Ltd were asked to create a brand new responsive website for the company which would reflect its credentials, experience and resource in property law, whilst also appearing modern and friendly. Our creative team developed a new website design that met these criteria and then worked closely with Partner Sarah King and Practice Manager Kimberley Baker to refine this to their exact requirements. The website was then built on Mandarin, our own proprietary platform. Kimberley used the Mandarin CMS to edit copy and add specially commissioned photography to give the finished website a very professional but approachable look. The site was designed, built and launched in just 20 weeks and is already showing a healthy performance in terms of visitor sessions and time spent on site.
Suffolk Food Trails
he Suffolk Food Trails are an exciting new initiative, designed to support businesses in the Suffolk Coastal region, including food producers, food outlets, eateries and places to stay. The idea came from a collaboration between The Suffolk Coast and Aldeburgh Food & Drink Festival with funding from the Coastal Communities Fund.
The concept has been designed and built by Digital Tomorrow Today Ltd on our Mandarin platform. The objective of the food trails is to provide visitors to, and within, the region the opportunity to plan a foodfocused day out.
Pump Street Bakery
The app is accessible under the ‘Get Involved’ section on the Aldeburgh Food & Drink website enabling users to create their own Food Trail which they can print out or share via social media. The module allows visitors to make their choices from prepopulated drop down menus, including Town or village, Accommodation, Things to do and Food & drink.
Businesses in the region are able to upload their own details, including type of company, opening hours, parking locations, contact details and more. Once approved these will be added to the Suffolk Food Trails database. Over 30 businesses signed up prior to the official launch at last year’s Aldeburgh Food & Drink Festival.
A Rare Batch: Chocolate Subscriptions
he perfect gift for serious chocoholics has to be the new members club, ‘A Rare Batch’, created by our award winning client, Pump Street Bakery Chocolate. This exciting new concept from the bean to bar chocolate makers means that members will receive a curated collection of four new bars every other month, along with tasting notes to unwrap the
story behind each bar. Two bars in each batch will be exclusive releases to ‘A Rare Batch’ subscribers. Customers can choose between sending a gift subscription of one to six boxes anywhere in the UK, or they can choose to subscribe as members themselves. Subscriptions can be purchased online and if bought as a gift, include a PDF gift certificate to either print off or email to the recipient.
The technology behind this new functionality has been developed by Digital Tomorrow Today on our Mandarin platform. The key challenge was to ensure that the subscriptions were easy for customers to set up, whilst also simple for the team at Pump Street Bakery Chocolate to manage. Our approach was to build and integrate a brand new subscriptions module on Mandarin, which linked to the existing Pump Street Bakery
website with Stripeâ€™s recurring payments API. We also ensured that this new functionality worked seamlessly and effortlessly with the existing customer log in and account pages so that established customers can use their current details to speed up the subscription process. The module also allows the client to manage, update and dispatch subscription boxes from the current administration area without fuss.
DTT Create Onli for Hearin
TT have built a brand new, responsive online hearing check to support Hearing Direct’s rapid international expansion plans. The App launched in July 2016 has already delivered hundreds of hearing checks in localized versions across the company’s UK, US and Australian websites. The tool was built and ready to launch in just 12 weeks. Earlier this year, Hearing Direct, the world’s largest online hearing experts, commissioned DTT Ltd to design and build a new online hearing check for their website. Their aim was to offer their customers a brand new, up to date tool with improved functionality and a better user experience. We started by conducting an audit of other online hearing tests in the market to understand what was good and not so good, about them. One of our key findings was that many of these checks were not built to be responsive to the device they were viewed on. This meant that most did not work well on mobile phones and iPads. We also discovered that most other online hearing tests had largely ignored accessibility guidelines, which would have user experience implications for anyone using them who had impaired vision or other disabilities. Our next step was to define the exact specification of Hearing Direct’s new check. This included details such as ideal time length, format, scoring algorithms and results display. We worked with the brand’s in house audiologist to refine the exact requirements as it was important to deliver a result as close to that from a full hearing test, as possible. One of the most important factors that we considered when designing the check was the overall user experience and every step in the process was carefully considered and approved before the build could begin.
“Understanding th how consumers e ensure we deliver hearing check. The understanding of and delivered a fan a tight deadline.”
ine Hearing Test ng Direct
he changing landscape of engage online was crucial to red the best solution for our e team at DTT showed a clear our global audience ntastic check within Gary Hill, Director
Hearing Directâ€™s new hearing test created by DTT.
BirdSong Analytics University Partnerships
ur BirdSong Analytics team announced a new partnership with the University of Southern California in September. BirdSong Analytics will be supporting the Marshall School of Business, assisting the Practicum in Advertising and Executive MBA students with their research and studies. This new relationship signals a deeper integration between BirdSong Analytics and the next generation of marketing leaders and innovators. Undergraduate and postgraduate students at USC will gain
hands on access to our BirdSong Analytics platform. Students will be able to run reports, download data and gain vital insights into how brands, businesses and organisations all over the world are using social media as part of their marketing strategy. DTT CEO Jamie Riddell, said: “We are looking forward to seeing how the students use this information to think independently and creatively about the marketing challenges they are presented with as part of their course and also the AAF National Student Advertising Competition.”
University of Southern California
USC adjunct Professor Hank Wasiak, said: “Whilst easy to use, BirdSong Analytics also offers the right breadth and depth of social media insights to help our students research more about how different brands and companies are stepping up the challenge of the social media age.”
University of Amsterdam
n November, the BirdSong Analytics team also announced a new partnership with the University of Amsterdam. Our social media analytics platform will support the UvA’s Communication Science students in a business focused research project, led by Dr Wim Elving; who has published many papers on trends and developments
in corporate communications. The social insights and Twitter data that BirdSong Analytics provides will help students further analyse how organisations, businesses and industries are using digital channels for stakeholder dialogue and engagement. The partnership between BirdSong Analytics and the UvA is our latest agreement with a globally recognised University.
“I am very impressed, this exceeds my expectations.”
Dr Elving, said: “I am very impressed, this exceeds my expectations. Our goal is to see how organisations are using digital channels to enable dialogue with stakeholders and with the help of Birdsong Analytics my students can select posts to see how organisations are connecting with stakeholders. The data provided by Birdsong Analytics is very valuable and is actually their first step for my students in Big Data analytics, that is already very important in Communication Management and PR.”
BirdSong Analytics Listed in Forbes “10 Marketing Tools your Agency won’t tell you about” www.birdsonganalytics.com
Digital Tomorrow Today's first publication, featuring the company's highlights of 2016.