BUSINESS & PRACTICE DEVELOPMENT
THE INVISIBLE ORTHODONTIST By Nick Duncan For the first time, this year’s event did not feature a clinical keynote speaker. Instead, Ben and Bridget Burris led separate staff and doctor sessions and the group quickly launched into full collaboration mode. There was a distinct focus on the business of orthodontics and more specifically, what the future holds. This group is particularly comfortable embracing disruptive technology. It was their vision about what Invisalign was about to become that brought them together back in 2010 and allowed them to quickly establish themselves as the aligner experts amongst both clinicians and patients. To date, the group still does almost half of all the Invisalign cases submitted by specialists in Australia
despite representing less than 10% of the orthodontic population. Nick Duncan, the CEO of The Invisible Orthodontist made the following comment about this year’s meeting: “When you look at technology in orthodontics in 2017, it’s important to look past its current applications and see what it’s telling you about the future. 3D printers, increased competition in the aligner market, direct to consumer treatment, artificial intelligence, remote patient monitoring. The undeniable fact is that the business of orthodontics is changing and it’s changing very quickly. Many of the constraints that dictate certain aspects of orthodontics are going
to disappear and to the orthodontist, that has major implications. One of our core functions is to keep our members ahead of the curve, just like we did when Invisalign came onto the scene so our message at this meeting wasn’t one of fear and risk. It was all about the opportunity that comes with disruption and how we as a group can position ourselves for the next 20 plus years.” The Invisible Orthodontist was formed in Australia by Dr Grant Duncan and his son Nick Duncan. They currently work with over 100 doctors in Australia, the UK and California and are planning an expansion to other US territories late in 2017.
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