BUSINESS & PRACTICE DEVELOPMENT
Get Out Of YOUR Way By Dr. Ben Fishbein This year we’ve had the pleasure of hosting more than a dozen orthodontists and their team members at our office for the day, and have learned so much from them. We’ve received many questions, and have also asked many questions. My operations manager and I will often discuss all of the conversations each one of us have had with our visiting doctors and team members. Besides learning a great deal from every one of our visitors, and making great friends, there is one consistent message that seems to resonate with us after every discussion.
GET OUT OF YOUR WAY! The discussion usually goes somewhat like this: “I’m doing X, but I want to be doing Y, but I can’t because of Z.” So what is Z? Z takes the form of many things. We’ve heard the number of ‘competitors’ surrounding them. We’ve also heard that that Z is too many of their potential patient’s only shop around for the best price. Z is that their community can’t afford braces. Or Z is their current patients would get upset if they made changes to their practice. Z is also that
nobody wants to come in on Fridays anyways. Z is that patients don’t show up on Saturdays. Z is the way it’s always been done. Z is that only bad orthodontists advertise and accept insurance. Z is that an orthodontist can’t possibly provide high quality care and see a large number of patients per day. Z is that their geographical location wouldn’t be receptive to that kind of idea. Z is you’ve tried it already, and you’re not willing to try it again. Z is that it just won’t work! Z also takes the form of lifestyle choices – and this is okay as long as one accepts that this is a decision to benefit
Q4 • 2017 | TheProOrtho.com 63