Integrated Marketing - What it is and It's Importance to your Business
Integrated marketing is the holistic approach to communication in marketing. It is about making sure that you are being consistent in your marketing plan both online and offline. This will help you by optimizing your marketing medium/s and investing your money towards the most effective approach. We could look at marketing in two segments - online and offline. The marketing arena is shifting and you will find the most optimum result by utilizing an integrated approach. Working on a multichannel environment which utilises integrated marketing will bring multiple advantages to your business. You have to ensure that your marketing campaign is seamlessly executed across all platforms, with a consistent tone and message online and in print. Target your budget towards the best mix of marketing tools for your business. You don't need to spend valuable time briefing and looking for services among multiple agencies. Ensure that overall brand design, ideas, and marketing intelligence contributes and merges to deliver a more creative and insightful strategy for your business. Integrated marketing works across all technologies - emerging and traditional â€“ and embrace new innovations that should benefit you and your clients. Consistency is the key in making sure that consumers understand your marketing message which in turn leads to a successful result and great return on your investment. In the recent years, the emergence of mobile and social media marketing integration is a positive sign that the trends and methods will be predictable yet expect that traditional marketing may continue to diminish. Companies now heavily integrate social media and mobile marketing into their overall marketing plan - which is actually a wise move. Customers will continue to go online to search for information and in return making their purchases online. By this, interactive or real-time marketing is easy to measure, engage and gain real time statistics that allows you to change a marketing message quickly. It is important that as marketers, you should move your marketing dollars to where the consumers are, which nowadays, is making a big shift online. Can you imagine how integrating your marketing message and using not only online but offline marketing strategies for a campaign can increase your visibility, yet increases cost in a minimal way? Yes, that is why integrated marketing is important.
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