there digitalhi mini showcase
who are we? hi, we are digitalhi. We are a friendly bunch of creatives based in Liverpool City Centre who specialise in branding, print & web design. We work really close with our clients in order to get to know you and your business very well, so it seems fair to let you know us too. Formerly ‘Unfold’, digitialhi was formed back in 2010 and has been helping brands and organisations boost their brand image ever since. We have worked with a huge variety of clients from Bars/Nightclubs, Dance Schools and Retail Outlets to Property Developers, Office Suites and Schools/Colleges. Ranging from Liverpool, Manchester and Blackpool to Thailand, Dubai and North America. Hence our name (hi), we have a very friendly and down-to-earth environment at the studio and we love nothing better than creating solid business relationships based on good, honest, face-to-face communication and we keep things simple and jargonfree. We are here to help, in order to do this effectively we want our clients to feel secure and comfortable with us. Allowing you to focus on the other aspects of your business in the safe knowledge that all of your design and marketing needs are OUR priority.
if we weren’t setting the pace, everyone would be standing still
“Working with digitalhi has been a pleasure from day one. A sharp, innovative thinking business who always go the extra mile for their clients best interests. The quirky marketing strategies they employ have been very successful and I am personally looking forward to working closely together in the future.” Tony Inman, General Manager at The Gym Group, Liverpool ONE
our appraoch We genuinely think that offering you every service you need at the best quality and price, combined with the best experience means you will never need to go elsewhere for the services we offer… It’s a win/win in our eyes. In order to fulfill this, our reputation is built on 3 key areas, which we are told, make the perfect package: Great prices - Working from a little office in Liverpool City Centre, we don’t have a fancy studio with a pretty receptionist and a French coffee machine, but we have many local coffee shops that do great Panini’s and cakes. We don’t have a spectacular view of the city skyline, we like our view of Subway and the Dulux Paint Centre. We don’t celebrate Christmas with a pyramid of Ferrero Rocher and Babycham, we’re happy with a Twix and a Beer. All of this allows us to offer the lowest prices to you without budgeting on quality. Personal service - We don’t treat you as a company, we treat you as a person, for example some of our clients include Dave, Julian, Ross and Pam. We build these relationships with our clients, to ensure complete comfort in calling us with any queries or questions and we extend the same warm welcome to everybody. Quality results - We have been doing this for years and our experience has provided us with the knowledge we need to ensure your project gets the best results possible, whether this is increased sales or brand awareness. After all, the better your brand looks, the better our brand looks. All of our projects start in the same way, following from listening to your requirements; we then carry out extensive research into your company and your target market to get a real understanding of your project and brand. This is then used to create bespoke ideas around the things that will engage with your target market most, whilst doing your brand the justice it deserves. Once we have discussed these initial ideas with you and your team, we continue to build upon them until the final designs are delivered to you on time and within (preferably under) budget.
“I’ve personally known the guys at digitalhi for several years, and they are really some of the most inspiring people you’ll meet. The vibe they have in their office now is just incredible, and I know that translates into truly effective marketing & creative campaigns. You’ll not only get what you want with these guys, but I think they’ll inject so much life into each endeavour that it will just take on a mind of its own. I highly recommend them!” Richard Peck, Director at Frontline Fusion / Frontline Utilities
who have we worked with?
â€œHaving worked with the digitalhi team in the last academic year I found them to be very knowledgeable about the service I required and went about their work in a very professional and efficient way and I look forward to working with them again in the near future.â€? Leo Jackson, Regional Manager at Wok & Go
what we do: Graphic & Web Design We really do offer every service you need, but we don’t want to bore you with endless lists and breakdowns, so we have cut our extensive list down to 4 main sectors that we cover:
branding Brand Design - A brand is much more than just a logo. Your brand is your voice, your personality, your attitude, your message… your brand is your identity. We understand this, and work with you to create a unique, distinctive and consistent brand which you and your target market will be proud of. Brand Guidelines - After creating your brand, you need to ensure it is used in the correct manner. We create a set of brand guidelines for you to ensure that your brand is delivered in the intended way. Brand Strategy - Alongside your brand guidelines, it is our responsibility when creating your brand to ensure it can be used across all marketing (e.g. on your website, your letterheads or even the sign above your store).
print Stationery - There is a lot more to stationery than most think. Your stationery is more than your logo simply placed on a piece of paper, your stationery needs to be visually appealing with clear communication whilst still reflecting your brand (your personality). No matter how advanced digital marketing becomes, you will still have to make an impact when meeting someone face-to-face and we ensure you will leave a lasting impression. Literature - Nothing screams professionalism like a beautifully designed piece of promotional literature. Whether a brochure, catalogue or presentation folder, this is piece of your company which is picked up, read (and re-read), it is passed on to others who will then do the same… It has tangible value.
“It has been a pleasure to work along side digitalhi. They are extremely well organised, creative and great communicators. We looking forward to working with them again in the future.” Ashley Morrison, Events Co-ordinator at Revolution St.Peters Square
Advertising - We don’t have to tell you how important advertising is to your business. Whether you are considering a small black and white newspaper advert to a huge billboard opposite Tesco, your advertising design must be striking and effective to the right people.
digital Website Design and Development - Your website is your first chance to create the important first impression online. In order to do this successfully, users must be able to navigate around effortlessly and ultimately encourage them to engage with the site and listen to what you have to say. Alongside the functionality of your site working on all browsers or devices whilst still representing your brand perfectly. We design and build your website whilst considering your requirements and your target market to ensure the best balance between visual impact and functionality. We have a variety of options to choose from including bespoke design, CMS (Content Management Systems), E-Commerce, Mobile Web Design and SEO (Search Engine Optimization). Social Media - Social Media is undoubtedly one of the strongest tools for your business. We will make your social media profiles act as an extension of your online brand, we utilise the many options to customise your profiles which can then be used to grab the attention of your target market. With the right social media strategy, you can improve your customer engagement, change perceptions and even increase sales.
other Printing Services - We have access to a variety of quality printers at the best prices and quality around. If you are in a hurry, here are a few services as a demonstration… Logos, Facebook Pages, Websites, Banners, Printing, Web Hosting, Business Cards, POS and Brochures… and Posters… Menus… SEO. Actually, it might be quicker if we told you what services we don’t do: Helicopter Tours, Babysitting and Ironing … we don’t do those.
“We at Northwest Rodeo Bull Hire Limited have used Unfold Creative Design for several projects and will definitely be using them again. We have dealt with Jon Dunnington who was always very professional and polite. The work that was done for us was of an excellent standard at an unbeatable price.” Ross Bradley, Owner at Northwest Rodeo Bull Hire Limited / Bradley Catering
what we do: Marketing, PR & Advertising Knowing how your company is perceived by the public is one of the key components to running a successful establishment. Through an array of techniques we are able to assess the current perception of any brand and provide an in-depth marketing proposal which will ensure the company is moving forward in the desired direction. That’s what marketing is about after all – sending the right message out to the right people. We will work with you on an ongoing basis to ensure that all proposed campaigns are successfully implemented to maximum effect with inspirational and thought provoking ideas that will even excite you and your staff. Third Party Marketing - In the past, we have used many partnerships and collaborations for successful campaigns, from forging long working relationships with like-minded or complimentary businesses to running one-off campaigns for a specific event. From helping small start-up companies raise local awareness, to the deployment of national marketing campaigns, we become a part of your business working as an extension of your own company, after all, we are YOUR marketing company. Advertising - Undoubtedly the strongest form of communication and marketing, a direct avenue to persuade your audience to take new and immediate action. From a commercial angle, we aim to increase consumption of your product/service. To achieve this it is essential to create a brand which is instantly recognisable and ingrain it in the minds of consumers through the use of the correct media. This can range from a local magazine or public transport poster to a radio or television ad. Opportunities - We can provide an array of mediums to promote your business, through our in house student publication, or through the efforts of media buying from local and national contacts. Ensuring your message is going to the right people and generating revenue is essentially what we perceive the objective of advertising to be. As with our marketing services, we work closely with you to source the most effective platforms for your advertising, we then work with you on the content and design or your ad to ensure the maximum impression on your target markets.
“The digitalhi team were very flexible and supportive. Really great to work with.” Adam Gill, Commercial & Tourism Manager at Club 18-30
what we do: Media Buying To make advertising more cost-effective, having spent time accumulating a large business network, we are able to provide support to clients through the acquisition of alternative forms of media for a fraction of the rate card price. We have extensive experience with other marketing, media and public relation companies to ensure our clients are the first to hear about the most effective ways to promote their business and increase brand awareness. Anything from; radio campaigns, magazines, billboardsâ€Ś you get the idea. With our fresh and unique approach to marketing, not only do we have great relationships with publications and radio stations around the City, but our network also caters for other advertising at the best rates such as taxi advertising, SMS / Bluetooth marketing, Eco Street Adverts, Flyer Distribution and much more. We are able to provide our clients with a platform that is not only ideal for their budget but also perfect for what they are trying to achieve. Here are a selection of business which offer us exclusive advertising rates:
â€œWe have worked with digitalhi for a few months now and have been very impressed with the services that they offer. We initially got involved with the student packs which we found to be a very useful tool for getting our message directly into the hands of one of our key target customer bases. As a result of this we did see an increase in footfall to our business. We then brought digitalhi in as our full-time marketing company and five weeks in we are working well together on numerous campaigns and having great success. They provide a professional, hands on service. They are attentive to the needs of their clients and deliver their service in a pro-active and enthusiastic manner.â€? Gary Rice, General Manager at Jungle Rumble Adventure Golf, Liverpool ONE
why outsource to us? There are many benefits of outsourcing a marketing team such as digitalhi, including: • • • • • •
Cheaper than hiring an in-house marketing team Get a whole team for the price of a single candidate Confidence that you are getting professional, experienced and qualified Designers and Marketeers No need to purchase the required equipment, software or more office space Faster service – It’s what we do and we do it best Minimal risk in a shaky economy In a nutshell, we offer a quality service at the best rate with unlimited knowledge.
We have worked alongside several businesses as an outsourced design & marketing team for a long time. We have worked on Corporate Literature for other Marketing and PR agencies, User-interface Design for Web and App Developers, Advertising and Editorial for magazines and Marketing & PR for several B2C clients from Restaurants and Bars to Attractions and Travel Agents. All of which, use digitalhi for their own requirements and trust us with their client and customer’s needs. But don’t just take our word for it: “We have worked with digitalhi for a few months now and have been very impressed with the services that they offer. We initially got involved with the student packs which we found to be a very useful tool for getting our message directly into the hands of one of our key target customer bases. As a result of this we did see an increase in footfall to our business. We then brought digitalhi in as our full-time marketing company and five weeks in we are working well together on numerous campaigns and having great success. They provide a professional, hands on service. They are attentive to the needs of their clients and deliver their service in a pro-active and enthusiastic manner.” Gary Rice - General Manager at Jungle Rumble Adventure Golf, Liverpool ONE
“digitalhi provides Arriva with the opportunity to communicate directly with the student market. A professional, helpful approach and great communication throughout has made working with them a pleasure.” Debra Heaton, Marketing Manager at Arriva Northwest
â€œWe initially used digitalhi for our first website and were extremely happy with the quality of ideas, service and high standard of work. Since that point we are almost finished with the 2nd website and will then be beginning a 3rd. We have absolutely no hesitation in recommending digitalhi to anyone looking to have a website constructed.â€? Julian Baker, Managing Director at Select Land Group
Unit 223, Tea Factory, 82 Wood Street, Liverpool, L1 4DQ Tel: 0151 345 5373 / Email: firstname.lastname@example.org www.digitalhi.co.uk