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Transform your business today by taking this Online Marketing Questionnaire:

If you have any questions call us on 1800 774 311


Online Marketing Strategies For Real Return On Investment

Hello Business Owners, The following questions have been written to provoke thoughts regarding your business. Your answers will assist in developing your online marketing strategy and will also assist with your offline strategy and then creating synergy between the two. There are no right or wrong answers. If you’re unsure, answer as best you can.

Target Market Who are your customers? What do you know about them? Who they are, what they do, what is their biggest problem and where can you find them? Start thinking about a broad target market, then slowly narrow it down further to your niche market. Now, describe your ideal client below;

How you can use this information: The above will help define online strategies through direct market analysis of your ideal client. When creating new online marketing campaigns there may be options to filter the advertising to be very specific such as only advertising to one sex, age group, levels of income and specific location – in some cases even down to the street address, so this information is very useful for both online and offline marketing. You don’t want to market to the wrong crowd and waste time, energy and money. Defining your perfect client will help maximise your efforts.

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

Problem Solving What problems are you solving for your clients? Are they aware of the problems and are actively looking for solutions? Focus on your products and services and think of the services that you provide, not the actual product. How will you differentiate your offer from your competition that offer similar products and services? Describe below at least 3 different problems you can solve for your clients that is unique to your business;

How you can use this information: These benefits can be incorporated in your web site presence and can also be used to develop a theme in your marketing strategy. Potential clients will then begin to associate your problem solving with their required solution. It’s essential to identify and target potential customer problems early. Statistics show most website visitors spend only 27 seconds on a web page on average – you have a very short window of opportunity to get their attention – use your solutions to trigger a response and engage potential customers.

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

Media (Market Reach) What are your current marketing methods? What promotional strategies do you have in place currently or have used in the past? Have you used direct marketing? What about email marketing? Do you advertise regularly? Do you have returning customers? Are you getting word of mouth referrals? Describe below your current marketing methods and how your current clients are coming to you;

How you can use this information: This information will assist in defining online strategies that compliment your current activity, as well as new strategies to utilise. For example; if you generate a lot of work by referrals then there’s a very good opportunity for you to utilise social media in your marketing campaigns. If you use direct mail to bring in new clients then perhaps think of moving that online with an auto-responder.

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

Monetisation How are you making money? Do you know which aspects of your business generates profits and which ones are costing you money? Is there one specific product or service you offer that makes substantially larger profits than others? Can your business sustain growth or will you be unable to service more customers as you become more successful? Describe the areas below that are most profitable for you;

How you can use this information: There may be opportunities to create multiple avenues of lead generation along with using the information provided to focus on what brings you the best results. If you’re selling a type of product where margins are high, you may be able to offer referral strategies to increase your traffic and sales. For example: Affiliates can do the hard work for you marketing to their customers and receiving sales commissions when they sell your products.

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

Marketing and Advertising Success Do you know which method of advertising is bringing you the most success? Do you have a proven marketing strategy that you know brings you reliable income streams? Describe below the marketing and advertising campaigns that have proven to be the most successful, and also list the ones that have been least successful;

How you can use this information: As a marketing manager you need to focus on generating more revenue for your business. To do so, you need to benchmark your current performance which can be utilised against future performance. If you have successful campaigns there may be opportunities to further enhance those by incorporating them online which may result in greater conversions. For example: Did you know Google Analytics can be installed on your web site to show you information regarding everyone that visits your web page. But beyond that, your website can track activity using heat maps, A & B testing for sales pages when using PPC and by creating goals to better help analyse conversions.

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

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Digital Domination | www.digitaldomination.com.au | 1800 774 311


Online Marketing Strategies For Real Return On Investment

Where To From Here? By now you will have answered some pretty tough questions and we expect you’ll have a lot of new insights with your business. If you’re able to address those internally, terrific – but if not, contact us and discuss your results. We are able to recommend dozens of strategies you can utilise for great returns on your marketing investment. If you’d like to interact with us and see regular updates and fresh ideas for your business you can join us on Facebook, Twitter, YouTube and even subscribe to our RSS Feed to read our latest blog posts at your on speed. If you’re not already using these mediums then it’s a good idea to see how we utilise them for our own clients and prospects. This might give you ideas on ways your business could also engage with potential customers and your current client database.

If you’d like to get in touch with us straight away call us on 1800 774 311 or email us

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Digital Domination | www.digitaldomination.com.au | 1800 774 311

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