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About AAEPC Programme

FYP top tip to secure sponsors

What it takes to create a Final Year Project

Treasure your Experience, Keep on Improving tt







Interview with Year 2 Student Mentors

How to Get You Through the Programme 10 Survival Tips

mping for

udents ju


Meet the




What It Takes to Create an FYP

Interview with Year 2 Student Mentors

Communication: the future starts here


About AAEPC Programme Communication: the future starts here


Interview with Year 2 Student Mentors

03 04

Behind the Scenes - What It Takes to Create an FYP


How to Get You Through the Programme - 10 Survival Tips

FYP (Fringe Club) poster

01 02 03-05

Achieve our goal together

Visiting the FYP booth




Layout artist, photographer, editor, reporter and stylist


nce I took up the responsibility as the layout artist and editor, I knew it would not be an easy task. But I learnt more than I expected, such as the importance of teamwork. I also learnt about the importance of being well prepared and organized, for instance, being able to meet the deadlines and ensuring efficiency. Though there were a few disagreements, my group members and I learnt to make compromises. “Where there’s a will, there’s a way” and here we are with the complete edition of this newsletter. I hope you will not let it fly off but instead you will keep it, read it, and love it.


Researcher, reporter and writer


oing the editorial publication is a fun experience. It is a good opportunity for me to learn how to get the focus among loads of research data. Also, I know a lot more about my course after I did the research on the events that were held by AAEPC. Besides, I got a precious chance to discover interesting and invaluable things through interviewing with the mentors and attending the FYP events held by the year 2 students. I gained a lot from them especially for their never give up spirit. That was really inspiring to me. Our team has made great efforts to ensure every piece of the book is woven and presented in an interesting way that gives new insights to our readers.

Researcher, writer and photographer


ditorial publication is new to me and is a challenging task. Doing research and writing up the articles is hard, as it requires a lot of time and patience. After doing it, I have high respect on those who are in the media industry. It is through these difficulties that I learnt many valuable lessons. I learnt to keep a check on my temper and see things from different perspectives; to respect others’ opinions and cooperate with other members of the team; I also gained the respect of my group members and found new strength and confidence to accomplish the task ahead of me.


About AAEPC Programme

Communication: the future starts here The AAEPC programme offers the most applicable English language skills to gear students up to meet the professional and academic needs of the day. The wide-ranging training allows graduates to become allrounded communicators, possessing knowledge in ICT, cultural and communication processes and mass media, and paves way for graduates to pursue Bachelor degrees in leading local or overseas institutions.

Professional English

Career Prospect

Cultural Process


Mass Media

Communication Theories

Further Education

Local Universities Overseas Universities

What makes AAEPC stand out from other similar courses?



Educational: involves basic concepts and theories of business communication, giving students a general picture of English in the commercial and mass-media aspects

Students enjoy the AAEPC course very much

Practical: provides a lot of chances for students to practice English every day, as well as technological skills and put communication theories into practice, relating the knowledge to real-life situations Caring: teachers here are like friends -- friendly and caring. They do not only teach, but also give advices and support to all students.


inal Year Project: a unique and valuable chance allowing students to demonstrate what they have learnt throughout the two years. Students are involved in planning an event, finding the host organizations, doing the promotion for their events, etc.

Current AAEPC Students

Overview of AAEPC

And finally, they have a chance to show their achievements through oral presentations and public exhibitionsv

AAEPC benefits your future 1. provide a foundation for further studies, prepare students to go on to Bachelor Degree programmes

Works of our students

(both in Hong Kong and overseas) 2. train your language proficiency (especially English), help students to develop high level of language skills (in academic and professional context) 3. train students to be independent learners, encourage students to take up an active role in pursuing knowledge 4. have advantages in jobs related to: Public Relations, Assignment Box

Desktop Publishing, Media and Communication

AAEPC is under Division of Langauge Department

If you want to know more about the AAEPC programme, please visit the official webpage!

AAEPC Programme brings upon a bright future




Hobbies: Eating, sleeping and listening to music The subject she likes best in AAEPC: Copywriting & Editing Programme that she wants to promote to: Bachelor of Integrated Strategic Communication

KAREN HUI Projects Poster done by Joyce

Joyce and Karen are working

Multimedia Communications

and Karen

hard on their home work


Hobbies: Sleeping The subject she likes best in AAEPC: Critical Reading Skills Programme that she wants to promote to: Bachelor of Arts with Honours in English for Professional Communication

Treasure your Experience, Keep on Improving Joyce Poon & Karen Hui Interview with Year 2 Student Mentors

J:Joyce K:Karen

Q: What are you currently working on? K: Of course our FYP event. We are going to organise a band show to raise funds for the Youth Outreach. It will be held on March 5, the ticket price is $100. J: Not many people are familiar with the local individual bands. When people are asked which singer they like, they will immediately think of pop singers like Eason Chan, Joey Yung instead of local individual bands, Kolor and ToNick, for example. These two bands are quite respectable because they create their own songs and also released their albums. Thus, we hope that we can use the opportunity promote their music to all the students. Q: What do you think about the AAEPC programme? J: It is useful for my future career. This programme gives me the opportunity to learn to use different kinds of design tools such as Photoshop, Dreamweaver and InDesign, as well as other techniques and theories about mass media and communication. These skills can help me establish a solid foundation and knowledge base for a media related career.


K: I like writing more than design and hence, honestly, I prefer the literature part more. Nonetheless, this course helps me develop professional skills in public relations and improve my English language proficiency. Q: How is it like to be a student mentor? What have you gained from this experience? J: I can share my own experience in my student life with my mentees and I hope they will make use of them. K: It is a kind of experience for me to take care of someone who is younger than me. It is a very good lesson for me to learn to be patient and to understand what others need. Q: Can you describe your AAPEC life? J: My life here is filled with loads of assignments and deadlines, a lot more compared to other associate degree programmes. Although we are having a busy schedule, I still think this is a very useful year because we can do our Final Year Project in which we have to liaise with sponsors and a real organization to host our event. Besides, we can organize a real event by ourselves so

we can learn how to find the host and sponsors, and step up our promotional efforts for our event using Facebook, magazines and posters. This is truly a great opportunity for me to gain so much real life experience and I am sure no other course can offer anything similar. K: I think Joyce has said it all. Life this year is actually full of assignments. We are meeting deadlines after dealines. But at the same time I have learnt so much practical experience from organizing events for the FYP and this is a great and valuable opportunity for me to learn all these skills. Q: What is your plan after graduation? J: After graduation of this course, I will continue with pursuing my degree because I don’t think I’ll be able to find a job with only an associate degree. However, I think when I have completed the degree programme I may try to find a job in media or journalism. Mass media is a very competitive industry so I’d better prepare myself academically before I submit any job application. K: Well, I’d continue with my studies. I think I’ll end up looking for a teaching position because I always believe I’d

make a good teacher and I’ve always wanted to be a teacher. Q: Can you give us some tips for studying this programme? J: This programme is really competitive. You need keep up with your academic work because other classmates are really hardworking. Some of them even finish doing their homework two weeks before the deadline – how unbelieveable!. If you think you are not that good, you really need to work even harder. K: I have an advice to year 1 students: work every day till the deadline because you need to keep modifying to improve. You may have different inspiration every day or receive different comments from the teachers.


Behind the Scenes

What It Takes to Create an FYP F

irst, your group needs to brainstorm loads of ideas and then pick the best one. Next, you need to consider different hosts to see if there is room for cooperation. Before you contact the host, you have to prepare a brief proposal to let them know how you can cooperate and what you want them to do. Besides, you cannot just contact one host but as many as possible at the same time to get more chances. Also, if you were turned down, you have to keep the spirit up and continue to find others.

The Fringe Club is a well-established organization and it’s an advantage for us to secure a number of sponsors. Finding sponsors didn’t use to be so easy when we inititally planned to host the event with a pantomime organization. One of our sponsors, Isabel, will sponsor the food in our talk. It was very difficult for us to find this sponsor. We had made more than 10 phone calls within two weeks and our hard work paid off. Therefore, top tip for securing sponsors: bombard them with phone calls.

After you have found a host, you need to think of that company’s target and objective to see if they fulfil your purposes. Moreover, after you make the contact with the first host, you also need some back-ups before you confirm everything. We give this advice to you as we got this experience. Things didn’t go so well so we needed to do all the things all over again. For the booth, you can make it at a later stage since you have to talk with the host and confirm the details of the activity. For booking the venue, you have to confirm the date as quickly as possible to secure a spot but also forecast the turnout of the event. In addition, you need to think about what equipment you need and book accordingly. The content of the event depends on what message you want to convey. You need to think of how you can match your objective.


FEATURED STORY Through this interview, the FYP team gave us a lot of useful information and advices. In order to hold a successful FYP event ‌

1. Good preparation is very important.

You need to convince the organizations to be your host, in order to do so, you have to do preparations to show them you have good ideas to promote its company.

2. You have to be mentally prepared.

As through the process of the FYP, you will face lot of difficulties and changes, for example, the host may turn you down at the last minute, things can go wrong. You have to think of the worst situation and be prepared that you may have to deal with it.

3. It is important to have back up plans 4. The host is a key factor in the FYP

It is to give yourself other possible solutions if thtings go wrong.

Finding an organization with good reputation can help you a lot, it is easier to attract sponsorships from other companies if your host is well known.

5. Last, but not least, perseverance is important

You have to try many times in order to find a sponsor. You need to insist on doing the project, don’t get frustrated even if the organizations reject your plan. If you keep on trying, you will be able to make it a success at last.

The Orientation Night is one of the most anticipated events held by the 19th English, Media and Communication Society. This event aims to offer a warm welcome to new students on the AAEPC, BAEPC, BAISC, BAMC and BAEP programmes and also hope to foster a closer relationship between the senior students and the freshmen through this event.


Awards were conferred on students from the Division of Language Studies at the 2010 Congregation at the Chan Tai Ho Multi-purpose Hall.

This was an annual activity co-organized by the CityU Postgraduate Association and the Postgraduate Student Association of the Chinese University of Hong Kong. The party featured the happy dancing club, coolest dressing-up contest and heating-up games, etc.


“Light Up Your Wish” is a FYP event held by the AAEPC students to promote light painting. The team works with students from the “Photography Tips for Beginners” course to conduct a series of events related to the art, including an exhibition held in CityU, and a light painting competition on Facebook.

“Life on the Fringe, Arts at the Fringe” is a FTP event held by the Year 2 students of AAEPC in conjunction with the Hong Kong Fringe Club, a well-known local arts organization. A series of events were being held, such as an exhibition, a talk and a tour to the Fringe Club plus a live band show so as to let CityU students know more about innovative music, acting and visual arts in Hong Kong.



About AAEPC Programme Interview with Year 2 Student Mentors 10 Survival Tips Fring e club tour X Live band show Me et the FYP AAEPC Students...