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AAEPC.techno/ Vol.7 Sep 2010

Feature article: future starts here PUBLISHED BY AAEPC AAEPC.TECHNO/


P2 P3 P4 P5 P6 P7

-Special Events


- A letter to myself Future Starts Here


- FYP: the ‘short-term’ of AAEPC 1101101001010101110001001001101011001011

- Interview 2 mentors 01010111010001000111111011101110101000101

-Tips from year 2 AAEPC students -Contributors 101011000110101010101011110111001111001110

text/design// Kitty Chan

11.15 Graduation Day

3.2 FYP Discussion Forum

Aug 2011

Sep 2010 8.25 Orientation Day


1.21 FYP Comedy Show

3.7 Creative Speaker Series

Vol. 7 September 2010

text//Kitty Chan design// Dedric Yeung Please read it when you graduate To my future self,

How are you? I am sure everything must be going well.

I am now a year one student of AAEPC – Associate of Arts in English for Professional Communication. I am writing to remind you how this program helps you to make your dream come true. Do you still remember why you chose this program? This is because its aims and the intended learning outcomes meet your aspiration. The aims are to provide students specialized abilities in the use of English professional communication and to make them a skilled communicator who is able to use English accurately and appropriately in professional and business context. After studying, students will be able to produce a range of media in English, including the use of information and communication technologies for academic and professionally-related purposes. Ultimately, AAEPCers will become a competent bilingual user with solid foundation before attending bachelor degree level. You were also attracted by the course intended learning outcomes (CILOs), remember? The CILOs stated that students will learn how to identify and explore critically problems, gather relevant information, carry out and present basic research. It was definitely useful in this world where application is everything. The courses will demonstrate English language skills in daily life, academic and employment-related contexts. As a student in Hong Kong, English is too important. Besides, after attending the courses, students should be able to apply a range of communication and cultural theories and processes, both verbal and non-verbal. Until now, I am confident to say the aims and CILOs cannot describe the program more perfectly. The programmes, the ideas of the curriculum are so new and innovative, yet, professional. As if AAEPC is a high-tech. company, born to polish students to become creative professionals. Having heard a lot of past students and teachers, I believe that year2 will be as colorful and meaningful as year1! I wish you can recall the aspiration you have had here in AAEPC. I hope through this letter, you can once again see the joy you had and were going to have several hundred days ahead, the moment you were writing this. The future starts here! Best wishes, Form your younger self |



text/photo// Dedric Yeung design// Kitty Chan

What is FYP? FYP stands for Final Year Project. It is an opportunity for AAEPC students to find real organizations (hosts) and hold a campaign for them. The FYP contains presentation, exhibition and reflective journal. FYP is held at the end of the programme (the last semester), therefore, students get to use all the skills and knowledge they obtained throughout the AAEPC journey.

Ms Emily Lau Wai Hing

The functions of FYP

Discussion Forum

Communication skills are crucial to your future career, in every aspect. FYP from AAEPC is very helpful to your future. It gives you a chance to co-operate with a real organization, which is unique in associate programmes, AAEPC is the only communication programme in Hong Kong which gives students this opportunity to expose to the society early in the education stage. This project allows students to incorporate their brand new ideas and technology (desktop publishing) to a real life situation. During this, you can apply the communication skills you learn from the courses, and further strengthen your skills, it is a summary of AAEPC in a way.

An FYP group giving a certificate to their host organisation


Vol. 7 September 2010

Final Work

help the ethnic members?’

One of the FYP groups worked with the HKSKH Lady MacLehose Centre Services for Enthic Minorities. In the project, the objective was to raise local university students’ awareness towards the importance of racial equality. The rationale behind was that youngsters are often standing in the front-line, making an effort to arouse public’s attention on different issues. Therefore, they will be the suitable target audience.

The afterword from a FYP group

This FYP group invited five guests to City University to join a discussion forum on March 2. The guests included Emily Lau Wai Hing from the Legislative Council and representatives from Equal Opportunities Commision and HKSKH Lady MacLehose Centre Services for Enthic Minorities. In the discussion forum, many controversial topics were discussed, including ‘Is the government taking enough actions to eliminate discrimination?’, ‘Which areas should we focus on to

The most difficult part: The beginning of the FYP has to be the most difficult part. We started preparing at the beginning of the semester. It was not easy to find a host which was willing to co-operate with us. The options for us were to write persuasive letters and send e-mails to them, sometimes with follow-up calls. We have one tip for year one, preparation is strongly recommended. For example, you need to think about how you can convince a host to co-operate with you, a good persuasive letter is needed. Teacher supervisor gives a big support to us: Advice is extremely important, we made many silly alternatives. For example, we rejected the promise made with the host without a good reason, and then our supervisor stopped us and went through the risk behind with us. More importantly, our teacher supervisor is good at critical

Photo with the honourable guests


thinking, and he always helps us consider every step we make very cautiously. The most helpful techniques: The course ‘Fundamental of Communication’ helps us a lot. As we were working for a team for helping ethnic minorities in our FYP, we came across with many em members. “It is indeed a good experience. It gives you a golden opportunity to expose to real-life environment. They are very different from what you expect.” We had to apply the cultural sensitivity to the situation. We needed to choose our words very carefully when talking to them. Otherwise, the communication process will be affected. Conclusion: FYP is something that you cannot learn from books. It is indeed a good experience. It gives you a golden opportunity to expose to real-life environment. They are very different from what you expect.

Members of the FYP group


text/design // Kitty Chan photo// Dedric Yeung

Interviewer: What did you expect to get when you first enter AAEPC? Spring: I hoped that my English communication skills will be enriched. I believe that this program can turn my knowledge into a professional and practical tool for my future usage. Interviewer: How did you change after 2 years of AAEPC? Was the change up to your expectation? Spring: I have learnt more than expected, for instance, the desktop publishing and copywriting courses have given me a chance to develope my computer designing skills. Interviewer: Were there any changes in your living habits during your life in the program that symbolizes the changes? Spring: Now, I tend to notice anything that relates to english in my daily life. Even small advertisements can be creative and well presented. Interviewer: Would you describe AAEPC as a dream come true? Spring: Well, the skills and the techniques I learnt undoubtedly changed my future and my dream career. I would say it is more of a “another dream”.

Interviewer: What were your expectations when you enter AAEPC? Jack: When I first entered AAEPC, I expected to speak English more fluently. At that time, I was quite narrow-minded... so I didn’t expect much from this program, to be honest.

Interviewer: How did your personality fit into AAEPC? Jack: I was a self-centered person, however, I became a more open-minded person who accepts opinion after some time in AAEPC. This helps me a lot no matter in group work or in normal studies.

Interviewer: How did you work with your fellow classmates?

Jack: AAEPC is a program with lots of group work, there are tons of opportunities to collaborate with others here. I learnt how to communicate with different people throughout the projects. As in teamwork, I am the kind who give ideas in my groups.


Interviewer: How would you describe AAEPC?

Jack: Professionalism is not what makes you speak better English, it is what makes you a better person. AAEPC is a place that can achieve that. It is like a group of students creating a dream world together as one.

Vol. 7 September 2010

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Dream: Administrator Tips: Be confident

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Dream: Teacher Tips: Read more





Dream: Aviation Industry Tips: Be cooperative

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Dream: Entrepreneur Tips: Be self-motivated

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Dream: Communication Field Tips: Ask for better



Dream: Civil Service Tips: Be considerate

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Dream: Designer Tips: Search Page One for idea



Dream: PR Tips: Be prepared


Dream: Jornalist Tips: Don’t sleep too much

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text // Kitty Chan design // Dedric Yeung

Dream: PR Tips: Grap the opportunities

Dedric Yeung I am the one responsible for taking photographs for the newsletter. I am mainly responsible for the technical design of this newsletter. However, I do help out with design occationally. kitty chan I am mainly the designer in this newsletter design, i give ideas and follow it through the project. I am also responsible for the editing of the newsletter like the layout design.



D igital D ocument D esign A world of digital and design. A world of technology and ideas.




Course: LS13706 Digital Document Design Lecturer: Ms. Cicy Tong Contact Information: Office P5617 Phone: 3442 9374

Vol. 7 September 2010