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THE DIGITAL DISRUPTION PROJECT + THE VACCINATION GAME

Tuesday, 11 December 12


Hi! We’re team Digital Disruption • Rebecca Ford - @RebeccaPFord, Project Director at Bold Creative + Director of The Digital Disruption Project • Luke Newbold - @LukeNewbold, Digital Lead at Bold Creative + Producer of The Digital Disruption Project

Tuesday, 11 December 12


Improving digital judgement The Digital Disruption Project aims to improve learning practice, personal development and social wellbeing in the UK by developing young people’s digital judgement. Digital judgement = our ability to engage critically with the content we consume, create and share online

Tuesday, 11 December 12


A little bit of background... • Digital Disruption was started by youth communications agency Bold Creative in 2008, and registered as a non-profit in 2011 • Born out of concern about young people having their opinions, attitudes and behaviour negatively influenced online • Set out to teach young people how to think (not what to think) when using the internet • Co-designed tools with young people to educate on a wider level • Approach = focused on youth engagement and empowerment

Tuesday, 11 December 12


Digital Disruption teaching tools

Tuesday, 11 December 12


The future • Our mission: to realise the internet’s potential to benefit individuals and society - as something that informs, empowers, liberates and enlightens • Recently partnered with Demos and Wikimedia UK to understand and improve digital judgement in the UK • Developing a major programme of work combining research, tools, training and communications • Seeking further partners and support - get in touch!

Tuesday, 11 December 12


The Vaccination game

Tuesday, 11 December 12


Why do we play games? • To have fun, laugh, bond. • Competitive. Gain satisfaction from winning • Escapism

Tuesday, 11 December 12


About - The Vaccination e!ect • Trick and reveal • Learn through doing • Build up defenses

Tuesday, 11 December 12

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What to explore:

· · · · · · · · · · ·

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Tuesday, 11 December 12


Idea 1: The Gatekeeper

Tuesday, 11 December 12


Idea 1: The Gatekeeper

Tuesday, 11 December 12


Idea 1: The Gatekeeper What makes it unique: • Levels, points and leader boards • You control the internet - have some fun with it. Not all about bad things • Irony - there are no gate keepers

Tuesday, 11 December 12


Idea 2: Super Duper

Tuesday, 11 December 12


Idea 2: Super Duper

Tuesday, 11 December 12


Idea 2: Super Duper

Tuesday, 11 December 12


Idea 2: Super Duper

Tuesday, 11 December 12


Idea 2: Super Duper What makes it unique: • Integrated P2P sharing • Works for many different types of tricks / risks • Create custom pranks

Tuesday, 11 December 12


Our approach: co-design

Tuesday, 11 December 12


Our approach: agile

Tuesday, 11 December 12


Our approach: 8 years of innovation

Tuesday, 11 December 12


Stay in touch! • Email: team@digitaldisruption.co.uk • Tweet: @digidisrupt • Visit: www.digitaldisruption.co.uk • See also: www.boldcreative.co.uk

Tuesday, 11 December 12


Digital Distribution Presentation