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PGA TOUR INITIATIVES

b Shane Lowry (left) and Gary Woodland (right) each were 80-1 longshots when they won The Open Championship and U.S. Open, respectively, in the summer of 2019.

limited odds to PGA TOUR LIVE. Gambuzza said the TOUR will speak to fans and find out what worked, what didn’t and then move forward from there. “We’re different from the NBA, NFL or MLB, who are team-driven leagues and players are unionized labor,” Gambuzza said. “We are a membership organization, we are a non-profit, and the net proceeds of our tournaments go to charity. So we have players, charities, and sponsors who attach to our brand for certain reasons. “We believe those words—thoughtful, deliberate, measured—are the right words to use given the complexity of the stakeholders in our ecosystem.” 

images: getty images; Pga tOUR

while its golf sportsbook handle has grown more than 10 times year over year. With four Official Betting Operators in its corner, the TOUR is well positioned not only to drive current fan engagement but also to attract new fans through gaming, which is expected to be an $8 billion industry by 2025. But how does the TOUR introduce current and new sponsors, broadcasters, partners and fans to betting without inundating or intimidating them, all while navigating the everchanging landscape? Look at how it introduced odds to broadcasts. BetMGM live odds were integrated into the telecast of THE CJ CUP @ SHADOW CREEK, a first for the PGA TOUR, which had previously

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DECEMBER 2020 – MAY 2021 PGA TOUR ESSENTIAL GUIDE

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Official PGA TOUR Essential Guide to Golf: December 2020 - May 2021  

The December 2020 - May 2021 issue of the Official PGA TOUR Essential Guide to Golf, reviews Dustin Johnson's Phenomenal Season, he is the 2...

Official PGA TOUR Essential Guide to Golf: December 2020 - May 2021  

The December 2020 - May 2021 issue of the Official PGA TOUR Essential Guide to Golf, reviews Dustin Johnson's Phenomenal Season, he is the 2...

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