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PGA TOUR INITIATIVES

4,000 hours of live golf The PGA TOUR operates more than 40 weeks annually, with tournaments played Thursday through Sunday year-round. In March, the TOUR announced a new nine-year media agreement with CBS, NBC Sports and ESPN, and along with PGA TOUR LIVE airing exclusively on ESPN+ beginning in 2022, fans will have 4,000 hours of live golf to consume between linear and streaming platforms. “We believe sports betting will open up the game to more fans,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “We feel golf is positioned on FanDuel Sportsbook to appeal to those familiar with the game as well as attracting new customers interested in analyzing golfer statistics, trends and probabilities.”

Jimmy Walker won the 2016 PGA Championship at Baltusrol as a 125-1 longshot.

great betting opportunities Not only is the sheer amount of golf good for betting, other factors also strengthen golf’s position when it comes to gaming. The pace lends itself to a seemingly endless list of bets, ranging from how far a drive will travel to whether a golfer can land his bunker shot within 5 feet of the hole. Every shot offers a new possibility. Rather than betting on if Rory McIlroy will win THE PLAYERS or finish in the top-3, bettors are afforded a plethora of opportunities thanks to ShotLink and data provided to OBOs across North America via IMG Arena.

longshot surprises And don’t forget about the longshots—not Bryson DeChambeau’s drives, but a Cinderella story out of nowhere who has the tournament of his life and hoists the trophy come Sunday. Jimmy Walker was a 125-1 longshot to take home the 2016 PGA Championship, while more recently, Shane Lowry and Gary Woodland won The Open Championship and U.S. Open, respectively, in 2019 as 80-1 longshots. “It’s a great sport to bet on—it’s easy to understand, people have golfers they love, and they want to watch and have a little skin in the game,” said Ezra Kucharz, Chief Business Officer at DraftKings. “It drives interest and it drives viewership. … People will watch, keep watching, and will be watching with a lean-forward mentality as opposed to leaning back on the couch.”

added fan engagement Golf is the fourth most popular sport for daily fantasy at DraftKings, which announced a multiyear deal with DeChambeau on November 2, 86

PGA TOUR ESSENTIAL GUIDE DECEMBER 2020 – MAY 2021

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Official PGA TOUR Essential Guide to Golf: December 2020 - May 2021  

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Official PGA TOUR Essential Guide to Golf: December 2020 - May 2021  

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