Outbound Telemarketing is a marketing method to create new clients/customers and to retain existing ones. In sectors such as Banking, Financial services and Insurance (BFSI), IT & Telecom and consulting, outbound telemarketing is predominantly used to find prospective customers through telephone calling where they are requested to buy products or services. Owing to direct human interaction in the outbound telemarketing market, there are several advantages such as low cost of communication, strengthening of customer base, and building of goodwill and public image. As businesses across the globe are exploring opportunities to reach out to a larger consumer base, outbound telemarketing is increasingly emerging as one of the leading, most effective, and economical marketing strategies.
The global outbound telemarketing market is envisioned to exhibit a CAGR of 3.7% over the period between 2017 and 2025, rising to a valuation of US$12,201.4 mn by 2025 from US$8,848.9 mn in 2016.