Innovative Airline Marketing Campaigns Increase Uptake of Amenity Kits during COVID-19 Outbreak
The COVID-19 pandemic has reshaped the travel industry. After resisting operational costs, stakeholders in the amenity kits market are giving into the clutches of the pandemic and launching new amenity kits. Singapore Airlines has partnered with British perfumer company Penhaligon to launch their business class amenity kits consisting of hand lotion, facial mist, and lingering fragrances of citrus, lily, and amber.