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Quickly find search requests Imaging a tool with which you can find out what internet users on all channels are searching for, just now, or even in the last thirty days. Online market researchers from ArgYou have built the “find machine”. This is based on twenty years of research into all digital channels that use search engines or social networks. Now, your advertisers and agencies can also use the new “find machine” from ArgYou to create independent measurement. Market research in real time Previously, it was necessary to request a very expensive market research project, with a project time of between 3 and 9 months, when a detailed report would be available. Unfortunately most of the results were too old and the latest trends had since changed. The figures were hardly usable and have even led to wrong decisions. Today, in the digital age, faster and independently measured / validated reliable market data is becoming more and more important. The problem is how do you get this data in a reasonable time? The market researchers and analysts of Argyou solved this problem some time ago. TV as a driver of innovation Around two years ago our customer demanded measurements on ProSieben Sat.1. We needed to obtain measurements in a direct so our colleagues in TV could react faster to digital trends, says Glauser. In the TV business, there was a problem as the advertising

effect online was not as good as the TV programs themselves. Glauser built the high-tech Argyou measuring technology so that at the level of individual keywords, products, stars and claims in the whole internet can be measured in real time. The first successful tests with the Find Machine, made it clear that rapid results were helpful for agencies. The first step for the birth of a Find machine. The real challenge was the speed with which the online market is measured and the security of the applications that run in the background. Then came the technological development of the market researchers with faster applications. They developed the fastest market research machine in the world from scratch, to meet the needs of the potential "Finder". It is now used world-wide use in 29 languages and 40 countries. Effect barometer for customers and agencies Although the find machine is scientifically, neutral, independent of and not influenced by the advertising market outside of Switzerland, the first foreign agencies have started using the machine in the their projects on a regular basis. In contrast to the free data generated by search engines and social media providers, the agencies took advantage of their own measurements for recommendation marketing. This was essential for Sobu the online shopping platform from Swiss Post, launched 3 years ago and built on the principle “buy, share and earn”, to win new customers.

Recommendation marketing is not new for ecommerce, but was never systematically combined with social media. The big plus of this platform for operators of ecommerce sites: you win new customers without a fixed advertising expenditure. Costs are incurred only if something is sold. Sobu users share on social networks, the products they have shopped online for and recommend them. In turn they receive a cash commission of between five and ten percent when friends follow recommendations on specific ecommerce sites. The friends of professionals also receive a welcome gift or a special discount with their first order. Sobu already has 200 online shops as partners. Sobu is big in data protection. The platform does not work with the operators of social networks and there is no unnecessary data. ‘Shop and earn money’ – was Sobo’s national advertising campaign last year. The idea of a live casting with five people earning as much money as possible, went well. The number of the registered users has grown to 60,000 and rising. This resulted in the World Forum 2016 choosing Sobu from six nominees for "coolest startup" young companies. With the ArgYou ‘find machine’ as a key element of the service deliverable. Watch the ArgYou YouTube video: https://youtu.be/Fw_6dHugrrk Link to Find-Machine: www.ArgYou.com/en

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Infinity April 2016  

The latest edition of ‘Infinity’ our specialist digital and ecommerce and all aspects of digital commerce. Infinity is designed for both mul...

Infinity April 2016  

The latest edition of ‘Infinity’ our specialist digital and ecommerce and all aspects of digital commerce. Infinity is designed for both mul...

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