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publications and media outlets. Often times these publishers maintain an elevated local ranking within the search engines and associating your brand with them can improve your local SEO. Additionally, you can increase your local search presence by submitting your site information to the search engines directly. Make sure that you try these features for a variety of local listing sites such as, Yell, Welovelocal, Yahoo Local, Bing Places and Google Listings as well as other local citation sites. Depending on how many retail outlets your business has, it might be necessary to use Moz Local, Yext, LocalHub or another local listing service that can properly automate the process of having all your locations listed across the local search engines. To better optimise for your audience, you should think about both broad and specific keywords that customers are likely to search when looking for

your products and then incorporate that information into local sites for each of your brick-and-mortar locations when applicable. Additionally, plan to increase community involvement and implement policies to encourage employees to actively participate with local organizations. By following these best practices, your retail chain can be better prepared to achieve success within local search. Many thanks to our friends at eTail Europe and Brian Honigman for this contribution.

eTail Europe 2016 brings together 1,000 ecommerce directors, VPs, and C-level attendees from Europe’s biggest retail brands. You’ll learn how the best in the business are moving their marketing forward; with 80+ speakers, there’s something for everyone, including 15 of the UK’s top 18 retailers. It’s a hands-on experience, with roundtables and small group discussions, and also fun, games, drinks and a wild reception that will have you bragging to your colleagues for weeks to come. Download the agenda here: http://bit.ly/1px4jDR and make sure you stay ahead of the competition this June in London! About Brian Honigman: Brian is a content marketing consultant and the CEO of Honigman Media. He's a regular contributor to the Wall Street Journal, Forbes and others. Follow him on Twitter@BrianHonigman

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Infinity April 2016  

The latest edition of ‘Infinity’ our specialist digital and ecommerce and all aspects of digital commerce. Infinity is designed for both mul...

Infinity April 2016  

The latest edition of ‘Infinity’ our specialist digital and ecommerce and all aspects of digital commerce. Infinity is designed for both mul...

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