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BASIC INSIGHTS ON DIGITAL MARKETING VS TRADITIONAL MARKETING December 5, 2017

For Business Companies, Marketing is the most important factor to deal with. Some of the companies opt for Traditional marketing whereas some companies prefer digital marketing over traditional one! While


some companies are stuck between for which option to go as they do not have proper idea about these techniques. In this session, we will be focusing over the dark & white aspects of both the techniques so that users are clear about with which method they want to go for promoting their products with affordable prices and benefits. Traditional marketing has been used from early days. These are the conventional mode of marketing which includes various ways to promote the product. Example could be a newspaper, flyers, T.V., radios etc In early days, most of the businesses were likely to go with traditional marketing and would like to advert their products in newspapers, magazines, flyers, radios, T.V. etc. These were successful to some extent. Now. Let’s talk about Digital marketing. So digital marketing is the process of promoting your product/business online. There are several modes to promote your product/business via online methods. They include social media platforms, email marketing, LinkedIn, Blogs, and many more. They are easy to manage and indeed help up to a great


extent.

Coming to pros and cons of traditional marketing & Digital Marketing, we will be discussing them one by one: As every coin has a dark & white face, Traditional Marketing too has its own pros & cons. Traditional ways of marketing were a good to go approach but it always had some drawbacks with them. Promotion of products/businesses by these methods were sent to local people. It was a direct or you can say, an easy way to approach your audience by having adverts in newspapers, flyers etc. But, most of the time these methods failed to interact with their audience/customers. Apart from this, it indulges lots of money. For every single advertisement, you need to pay lots of money and it’s not sure if that money benefits us or not because there is lack of interaction between media and people most of the times.Also, in traditional marketing, you cannot measure success of the campaign. Digital marketing is the process of new era and it includes all the possible ways to make your campaign successful. The cost is comparatively very low than traditional marketing. It gets you fast results. You can analyze results from respective analytics reports. It helps you majorly to build your brand as traditional marketing has comparatively smaller reach than digital marketing.


Digital marketing gives you the way to reach directly to your audience which is not in the case of traditional marketing because no one buys newspaper for watching ads! Promotions done by digital marketing gets more of the exposures than traditional marketing. Engagement is very high in Digital as compared to traditional marketing. ——————————————————————————————————————— ——-

Conclusion: In spite of having more of benefits from digital marketing, traditional marketing cannot be totally ignored. Because still many people are not comfortable with internet and many are not familiar about the ideas itself. In my opinion, we can go with the method which we prefer most as per our accessibility. We at DigiScifi, prefers to go for digital marketing as it gives us flawless benefits over traditional methods of marketing. We are one of the leading digital marketing companies in Bangalore. We provide more of the digital services. We at DigiSciFi Technologies deliver services in following areas – • Digital Marketing and Web Development • Data Science and Analytics • Software Development and Testing • Performance Engineering • CRM Consulting We take projects and also fulfill outsourcing needs for our customers across the world. Pls reach out to us at info@digiscifi.com www.digiscifi.com


BASIC INSIGHTS ON DIGITAL MARKETING VS TRADITIONAL MARKETING  

For Business Companies, Marketing is the most important factor to deal with. Some of the companies opt for Traditional marketing whereas som...

BASIC INSIGHTS ON DIGITAL MARKETING VS TRADITIONAL MARKETING  

For Business Companies, Marketing is the most important factor to deal with. Some of the companies opt for Traditional marketing whereas som...

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