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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


DISTINCTIVE HERITAGE Since 1924, Better Homes and Gardens® has set the standard in stylish living for home connoisseurs across the country. With an unmatched lifestyle heritage, Better Homes and Gardens® Real Estate is ideally positioned to deliver on your expectations for the highest levels of service and innovation in the luxury real estate market. Our luxury offering, Distinctive Collection® by Better Homes and Gardens Real Estate, offers discerning clients the service and market experience one would expect from a brand whose legacy was built upon a passion for the home.

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by Better Homes and Gardens Real Estate Florida 1st


WE ARE CONNECTED Our network produces over $450 Billion in sales! Better Homes and Gardens Real Estate is consistently in the TOP 2 in sales for the Ft. Lauderdale market.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


WE GIVE YOU THE ADVANTAGE, THROUGH OUR UNPARALLELED GLOBAL NETWORK. As a member of Realogy, we are part of a global network of over 13,600 offices, 244,000 sales associates and one of the most widely recognized brands on the planet. 1 in 4 homes in America are sold through this network creating an astonishing 25% market share. With 2013 Real Estate sales of over $450 Billion, that’s a powerful network of potential buyers! Better Homes and Gardens Real Estate is consistently in the top 2 in sales for the Ft. Lauderdale market.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Online Marketing

Your property awaits LuxelifeFL.com Offering the latest in Luxury real estate, design, dining, vacations, boats, cars and more. All in a hyper-local format to only bring you information that appeals to you. BHGRECollection.com Our website is a central repository for our most exclusive listings, represented by Distinctive Collection real estate professionals across the country. Your property will take its place among this impressive collection, ready to be showcased to affluent prospects. DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Social Media

Nationally Ranked Facebook page The Better Homes and Garden’s Real Estate Facebook gives your property great exposure with having over 190,000 followers, 50,000 hits per day and showcasing your Distinctive Property as one of their featured listings.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Social Media

Nationally Ranked Twitter Feeds The Better Homes and Garden’s Real Estate Twitter page brings you real-time ideas, conversation and inspiration as to how you can put a little more style in your lifestyle and more BHG in your real estate

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Blogging

BHGRELIFE.com Consumer blog A lifestyle blog encompassing all the things that make life rich, rewarding and satisfying. From interior design to entertainment, and tips for buyer and sellers to home maintenance. This blog helps you live a BHGRE kind of life.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


WEB SYNDICATION

Where else will your home go? Your property will be broadcast to buyers using the biggest and best real estate websites, tools and technology that we can find. All listings on Zillow and Trulia have non-competing agents. So your listing will always be displayed with your Better Homes and Gardens Real Estate Florida1st listing agent.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


GLOBAL REACH

Getting your home out there. Better Homes and Gardens Real Estate has carefully selected over 200 plus websites frequented by the affluent on a national and international level, targeting your home to those most qualified. All Distinctive Collection listings are proudly featured 365 days per year on preeminent luxury real estate sites, including: • RobbReport.com • WSJ.com • NYTimes.com DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Luxury Print Advertising

Getting you noticed A full-page listing ad, 6 times per year, in Robb Report Home & Style magazine. A full-page listing ad, 3 times per year, in Town & Country magazine.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Targeted Promotions

100 Million+ Subscriber Database Through Distinctive Collection by Better Homes and Gardens Real Estate, I have exclusive access to a database of millions of brand-loyal, high-income consumers, to create sophisticated marketing opportunities for your unique property.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


DISTINCTIVE ADVERTISING OPPORTUNITIES

Getting you noticed We can advertise your property at deep discounts in the publications and websites that matter most to affluent buyers. Most publications offer regional rates so you can focus your advertising to specific geographical areas that are most relevant to you: Ocean Home • International Robb Report Editions • Forbes • Chief Executive Officer • Elite Traveler Haute Living • Caviar Affair • Architectural Digest • Vanity Fair • Niche Publications • Country Life The Daily Telegraph • Luxury Properties DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


DISTINCTIVE PARTNERSHIP LOCALLY OWNED – GLOBALLY CONNCETED When selling an exceptional home, you expect service and support that is as singular and distinct as your position in the marketplace. As a Distinctive Collection real estate professional, I am uniquely positioned to be your guide in this important endeavor, with the market expertise to help prepare you every step of the way: before, during and after the transaction. Not just any company can become an affiliate of Better Homes and Gardens Real Estate. Our background and reputation was scrutinized, as it should be. So when you buy and sell Real Estate with us, you can rest assured that you are part of a servicesoriented team who prides itself on integrity and professionalism, whose goal is to exceed your expectations. Contact us if we may be of services to you or someone you know.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


DISTINCTIVE MARKETING STRATEGY Distinctive Collection by Better Homes and Gardens Real Estate targets affluent homebuyers at all stages of the consideration cycle. Thanks to a national program featuring the latest innovations in advertising, Internet marketing, direct marketing, public relations, lead generation and management, and social media—we have all the resources required to market your property.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


THE PLAN – 5 STEP MARKETING We will assess what is unique and interesting about YOUR home by asking what YOUR expectations are.

Online Promotion and MLS

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We offer you a strong web presence that includes Social Media, Virtual Tour, Targeted eMarketing and your property will be placed in a specialized system which is viewed by 15,000+ Realtors® and Brokers throughout Florida.

Professional Photography

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Professional Photography will showcase your property to it’s fullest potential, giving you more of an edge in selling your home in the least amount of time as possible.

Marketing and Advertising

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We will exclusively promote your home though a number of outlets that include property branding, magazines, social media, brochures, direct mailing, target marketing, virtual tours, hundreds of website including Zillow and Trulia and e-blast.

Property Showings, Brokers Open and Open Houses

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We will show your property to potential clients for the duration of the listing. In addition, we will hold Brokers Opens, which is open to Brokers and Agents only and are held on Wednesdays, and Open Houses that are held on Sundays to the public. For each event, we send out an eBlast to our large network of the open house.

Maintain Communication with You

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It’s important to us that you know we are here for you! We will send you a consumer and Realtor® feedback on all showings, weekly review marketing activity results, and consult with you to hone our strategy.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Affluent networking Our internal network of 250 plus agents, offices throughout South Florida and my vast personal network, makes your home locally accessible and easily marketed for potential local buyers. Success in the luxury real estate market is heavily influenced by harnessing the power of a luxury network of agents, brokers and clientele. I have a large network behind me, and will leverage this network to work toward your goal by holding open houses, implementing a strategic marketing plan, capitalizing on social media and PR, and using every available direct marketing tool in my arsenal to generate the right leads for this unique property.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Getting Social

Local Social Media Buzz Gone are the days we promote in newspapers! With one or more of these sites, I will promote your property using several different social media outlets to give you the GREATEST EXPOSURE! • Facebook • Twitter • LinkedIn • Google+ • YouTube • Instagram • Blogs • Flicker and many more DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Virtual Tours and Professional Photography

Showcase special Effective, beautiful home photography and virtual tours create the right—and lasting—first impression of your property in the minds of prospective buyers. They are a necessity, not a luxury, particularly in the high-end market. Luxury photography and video should incorporate the right lighting, staging and perspective.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Personal Property Branding

Showcase special My marketing and design specialists produce stunning, first-class professional materials. We design a creative and customized marketing plan for your property, ensuring the greatest possible exposure. Brochures • Post Cards • Direct mail • Magazine Advertisements • Yard Signs Business Cards • eCampaigns • Direct Mail Campaigns • Social Media Campaigns FREE AERIAL PHOTOGRAPHY (for all qualifying properties.) DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Distinctive Collection Magazine

Locally Distributed Luxury Guide Our very own Distinctive Collection magazine is distributed to over 10,000 home’s locally 2 times a year!

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Attracting buyers – open houses and showings When selling your luxury property, your privacy is of the utmost importance. That is why I will tailor an open house strategy to meet your needs.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st

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Staging

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INSERT BEST BEFORE AND AFTER PHOTOS HERE

Showcasing your home Effective staging helps to better represent your home in the market. Through interior design and lifestyle best practices, staging helps play up a property’s strengths and downplay any weaknesses, empowering prospective buyers to envision themselves living in the home. Homes that are staged tend to sell faster and for a higher price.

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


DISTINCTIVE EXPERTISE Better Homes and Gardens Real Estate Florida 1st has been representing luxury homebuyers and sellers in the market with great success for over 20 years. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property. Entrust your investment to a trusted professional who understands the nuances of luxury real estate, and who can best represent your property to prospective buyers through innovative marketing and a targeted sales strategy.

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DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


MY PROFESSIONAL EXPERIENCE My Credentials

Better Homes and Garden Real Estate offers EXCLUSIVE tools to help you with the marketing of your home! Through our online GREENHOUSE Digital Marketing Center, I can access Hundreds of designs on demand 24/7, to build vibrant marketing materials for your property. Everything from Virtual Tours, e Newsletters, e Cards, Web Commercials, Custom DVD’s, Digital Slide shows, and so much more!

My Background/Areas of Expertise

In addition to our on-line GREENHOUSE, we also EXCLUSIVELY offer PinPoint. This state-of-the-art tool allows me to tap into Meredith’s consumer database - one of the largest and most powerful national consumer databases.

My Awards/Designations

The 100 million + person PinPoint database is overlaid with demographic, geographic and behavioral data points enabling me to touch the people who count, instead of counting the people I touch.

MY SUPPORT TEAM Leading you every step of the way

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Distinctive Events

Distinctive event opportunities Examples: Showcasing Art - Gallery Event High-end Car Show Auction for Charity Wine and Cheese Party Local Author/or Local Chef Event Other Event Opportunity

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st


Better Homes and Gardens Real Estate Florida 1st 777 South Federal Highway Ft. Lauderdale, FL 33316 954.817.9111

DISTINCTIVE COLLECTION by Better Homes and Gardens Real Estate Florida 1st

Better Homes and Gardens Distinctive Collection Listing Presentation  
Better Homes and Gardens Distinctive Collection Listing Presentation  
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