Footprint oF e-commerce industry in india
As per a survey the worldwide internet users have grown considerably, this has led to the growth of various e-commerce portals in India. This increased number of users has given confidence to various portals to come up with a wide variety of online services. From the towns to metropolitan cities, Indian consumers have shifted to a more convenient and diverse way of shopping i.e. online shopping. Today, the modern consumers just have to work their fingers to place an online order and they donâ€™t have to worry about the safety of the payments that they are making.
A few years back, India witnessed a realty boom but at the moment the real estate sector is also not creating much waves. This slump has not influenced the e-commerce industry, which is progressing by leaps and bounds in the country. As per a survey, India has surpassed over 100 million internet users
and the majority of them make use of various e-commerce portals. Sectors which are growing rapidly are travel, apparel, and entertainment. Talking about the entertainment industry, the industry is estimated to generate over Rs. 91, 700 crore (approx US$ 16 billion). Recent release, Chennai Express is an ideal example for this as it has already crossed Rs. 100 crore mark. Seeing the e-commerce shift in India, there are various portals which have come up, of late, like officeyes, shopclues, DietKart and many others. Every online portal is looking for offering the best services and competitive price. Yes, this has certainly given a rise to the competition
amongst them but it has only benefitted the consumers as they get to enjoy the best online deals.
The consumers are offered the best discounts and offers at regular intervals and on special occasions. Online portals also keep their consumers updated about the latest product launches and their features. More traffic has been witnessed at these e-commerce portals as the consumers get to purchase global brands.
Recently, Snapdeal has raised around Rs. 280 crore ($500 million) from three venture capital companies and angel investors. Dietkart, # 1 start-up web portal in 2013, is also eyeing to raise $2 million (nearly Rs. 11 crore) via Venture Capital. The portal has catered to the varied needs of sports, health and nutrition, mother and baby care and personal care products.
One of the spokespersons of the company has said that they are having big dreams and they are keeping their fingers crossed. Well, it would not be wrong to say that, with the way things are going, the future of e-commerce in India is quite bright.