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SORRY, I’M A DESIGNER


SORRY, I’M A DESIGNER.

Name : Diego Surname : Dalia Date of Birth : 18.08. 1986. Nationality : Italian Bachelor Degree 2005/2008: Industrial Design at S.U.N. Naples (ITA)

Master of Science 2008/2009 : Design & Engineering at Politecnico of Milan

Master of Science 2009/2010 : Product Service System Design at Politecnico of Milan

Double Degree Program 2010/2011 : Design & Innovation

at Politecnico of Milan TongJi University - Shanghai


THIS IS MY DESIGN PORTFOLIO PRODUCT COMMUNICATION SPATIAL ENGINEER INTERACTION


SORRY, I’M A PRODUCT DESIGNER.


SORRY, I’M A PRODUCT DESIGNER

This boots are inspired by the behaviour of the remora fish, that sticks itself to sharks’skin through a suction pad. A similar system was designed and applied on the mid-hard rubber sole, in order to help surfers to stay on the table or walk on the rocks.


HIGH SHEAR VISCOSITY MATERIAL

SORRY, I’M A PRODUCT DESIGNER.

ELECTRO LUMINESCENT FILMS

PROTECTIVE ELEMENTS

ANTIBACTERIAL LAYER

VELCRO

FRONT OPEN

BACK

This project was been developed for my Thesis Bachelor in collaboration with CNR (National Research Center Polymers development and research). A special leather, that includes micro capsule with PCM, was used to offer thermoregulation properties in order to improve bikers performances.

FRONT

Design for Innovation : Project of Thesis’Bachelor

ZIP


SORRY, I’M A PRODUCT DESIGNER.

System of modular panels to cover and furnish the walls of your house. It can hold your books or magazines, CDs or small plants.


SORRY, I’M A PRODUCT DESIGNER.

A lunch-box design to hold your meal in a practical way. Put it in your bag, it is light and comfortable, due to the hollows designed for several type of food


SORRY, I’M A COMMUNICATION DESIGNER.


SORRY, I’M A COMMUNICATION DESIGNER.

Suggestion for the Communication of a product of the italian bank Che Banca!


Communicationvv and Brand Identity designed for a Design Market event

web site

poster

logo

stickers

flyer

SORRY, I’M A COMMUNICATION DESIGNER.


SORRY, I’M A COMMUNICATION DESIGNER.

Website for a Product Service System

Web site for promotion of a product service system


SORRY, I’M A COMMUNICATION DESIGNER.

Using of Infographics to explain a research project in Design field.


SORRY, I’M A SPATIAL DESIGNER.


SORRY, I’M A SPATIAL DESIGNER.

SINGLES’HOUSING SYSTEM Living in a private space is a basic need. Sharing few services with the neighbours is the solution to offer to singles the chance to live in a personal space, without renounce to comfort.


SORRY, I’M A SPATIAL DESIGNER.

This playground is very far as concept from the traditional ones. To a series of games, were been added some others with which kids can interact, stimulating their creativity.


SORRY, I’M A SPATIAL DESIGNER.

This cafè is concepted as a place where you can spend all the time you want, without any limit.It draws on an italian tradition based on the way to prepare coffe at home, an activity to do in this place, sharing and enjoying time whit your pals.


SORRY, I’M AN INTERACTION DESIGNER.


SORRY, I’M AN INTERACTION DESIGNER.

PRODUCT SERVICE SYSTEM DESIGN

Hunting of “weak signals” through research on site and using web tools. Definition of trends and reporting in a Trend book.


SORRY, I’M AN INTERACTION DESIGNER.

phone app

web site

selfsufficiency

historical values

socializing

Service designed for the creation of a “creative community” using local resources, combined to web and mobile applications, in order to promote socialization in Milan.

a public space

PRODUCT SERVICE SYSTEM DESIGN


story telling

Babel is a service created to help foreign people to be able to understand and be understood in case of a medical emergency.

advertising

PRODUCT SERVICE SYSTEM DESIGN

system map

skype plug in

SORRY, I’M AN INTERACTION DESIGNER.


SORRY, I’M AN INTERACTION DESIGNER.

PRODUCT SERVICE SYSTEM DESIGN

The Business Model Canvas As Is Key partners

Key activities

Designed for: LAGO COMPANY

Designed by: BARRA GIULIA DALIA DIEGO YIFAN GAN

Value propositions

Customer relationship

LAGO APARTMENT smart selling

LAGO COMPANY

A User through the

On: 14.12.2010

Customer segments

Community

Lago ambassador

Design

Community

below the line

Manufacturing

marketing

Recruiting

blog management

cocreation

Key resources

Channels Tenants

Lago studio

Customers

Tenants

official websites

private branded house

Tenant

Customize your house in 100% branded solution

social networks

DESIGN LOVERS

blog

Retail store

He buys furniture with a 25 % discount

Lago apartment

Revenues streams

People

Promotion through the Blog and the Community

Re 100% tail s pric ale e

Manufacturing

Ap 80% t. sale pric e

Distribution

opening

Te 62%nant s pric ale e

Cost structure

Product 20% Tenants’ Commission

A newcomer enters the

Booking

Feel the Lago experience

The Business Model Canvas To Be Key partners

Key activities

LAGO COMPANY

Design

LAGO APARTMENT smart selling

Recruiting

LAGO & BREAKFAST hosting

blog management

Customer relationship

membership

Customer segments

Community

Lago ambassador

Manufacturing

below the line marketing

Value propositions

Niche market professionals small private business

Liv e hol a La ida go y

L&B Tenant

Apt. Tenant

free overnight stay

management

smart selling

tryvertising

below the line marketing

Key resources Lago studio

apartment L&B

Travelling Customers

ded bran&B B

official websites lago member’s community

Tenants

social networks

Traditional Customers

blog

Retail store private branded house

Tenants

no buying

Revenues streams

Re 100% tail s pric ale e

People

Ap 80% t. sale pric e

Manufacturing Distribution

L& 95%B sale pric e

L& saleB Ten pric 75%ant e

Cost structure

Product 5% L&B Tenants’ Commission

buying a Lago product

DESIGN LOVERS

TRAVELLERS

Product 20% Apt. Tenants’ Commission

5% of revenues

Lago & Breakfast Lago apartment

Ap salet. Ten pric 62%ant e

Application of a Blue Ocean Strategy into Lago Furniture Business Model. Lago & Breakfast is an innovative living showroom, in which customers have the opportunity to see products and feel the Lago experience.

Segmented markey age +30 age +35 salary >35.000 salary >45.000

Channels

pay for overnight stay

Try-vertising


6 HOW

5. WH

HAVE A RESPONSIBILITY AND TO TRUST IN THEIR CORRECT BEHAVIOR

SORRY, I’M AN INTERACTION DESIGNER. 7. RE-DEFINITION OF TARGET

PRODUCT SERVICE SYSTEM DESIGN

VIRTUAL COMMUNITIES

VALUE OF CO-CREATION MOB GENERATES ECONOMIC VALUES BELOW THE LINE MARKET

OFFER AN INTERACTION THAT TRIGGERS CURIOSITY AND HOLD THE ATTENTION

NOT A MASSIVE MARKET TECH-FRIENDLY INTEREST IN CULTURAL KNOWLEDGE THROUGH TECHNOLOGIC TOOLS.

SYSTEM MAP

SOCIAL NETWORKS ADDICTED

BUSINESS MODEL KEY PARTNERS SCSS PARTNER CHECK THE MAP

HOEPLI MOBNOTES

Application of a Blue Ocean Strategy into City Sightseeing. With the introduction of a smartphone app in order to offer a more significative experience,

SITES OF INTEREST

KEY ACTIVITY CONNECT TO COMMUNITY

VALUE PROPOSITION

CUSTOMER RELATIOSHIP

PROVIDE STORIES TO SPOT

KEY RESOURCES

ON-LINE

CHANNEL MOBNOTES NETWORK

SITES OF INTEREST PRIVATE ROUTE BUS

LOCAL TOURISTS AGE CULTURAL EN20/40 GADGED

COCREATION

BELOW THE LINE MARKETING

REAL STORIES

CUSTOMER SEGMENT

FACILITATED SELFSERVICE

MANAGE THE PSS

CSS

ATM TRAVEL AGENCIES SPONSORS MUSEUMS’ SYSTEM

BARYCENTER

BUS STOP

LIVE THE

STORYLINE

TOURISTIC INFO POINT

WEB COMMUNITY

CSS TOUCH& GO TOURISTS MOBNOTES USER MARGINAL CUSTOMER

SEGMENTED


SORRY, I’M A DESIGN ENGINEER.


SORRY, I’M A DESIGN ENGINEER.

This chair was been realized using simple manufacturing processes as blending and cutting, starting from a metal sheet.


SORRY, I’M A DESIGN ENGINEER.

Analysis of process of manifacturing and materials of a metal piece for a furniture.


SORRY, I’M A DESIGN ENGINEER.

Analysis of process of manifacturing and materials of a mechanical element.


SORRY, I’M A DESIGN ENGINEER.

Automatic Slicing Machine for industrial use. It was concepted as a production line: the product is prepared and packaged, in order to distribute it directly on the market.


SORRY, I’M A DESIGN ENGINEER.

Re-design of a nail gun. The shell outside was concepted to improve ergonomics and contain all the internal mechanical parts.


THANK YOU Diego Dalia

e.mail : diedal@live.it mobile phone : 187.2114.3212 skype : diedal86


Design Portfolio 2011