Level 3 Certificate ITQ Social Media
If you wish to develop your use of Social Media to market your product and services to the best advantage, then why not achieve ITQ Social Media? ITQ Social Media is a unique IT qualification and it will be of interest to managers and staff of all sizes of enterprise – whether you are a large global or national organisation or a small local enterprise. You can develop your skills and learn how to:
§ Clarify your reasons for using Social Media. § Identify which forms of Social Media are right for your context. § Develop a company policy for use of Social Media. § Allocate appropriate resources to manage your Social Media. § Manage your online presence and ensure others see your company as you intend.
§ Manage the flow of data by using Social Media Management tools. § Identify appropriate keywords for your offering. § Create a website which has good search engine optimization so it can be found.
§ Work with Google Analytics to keep an eye on usage and reports on areas of interest.
You can achieve a Certificate at Level 3, which can be yours by tackling only 21 tasks! You might also learn additional new skills as you work through the tasks – picking up ideas that you can transfer to things you have to do at work, home, College or University. ITQ is a pass/fail qualification and so a level 3 means equivalent to a GCSE A Level. This pack contains information about the Units and details of the suggested tasks. Any gaps in skills and knowledge will be addressed during your induction meeting with your Assessor. Let’s go through this Workbook and see what you’d have to do for a Level 3 Certificate
6 Units and 21 tasks The ITQ Social Media at level 3 is made up of the following 6 Units: Using Collaborative Technologies– this looks at formal and informal social networking tools including LinkedIn, Twitter and Facebook and associated tools. This Unit asks you to consider your company policy when using Social Media and expects you to prepare and use several Social Media tools for a purpose. Using the Internet –this looks at searching the web to find the potential audience’s and competitors’ use of Social Media. This Unit also includes the use of web-based communication tools. Social Media Management Tools – looks at the bringing together of various social networking tools in one manageable place. It includes the scheduling of messages and blocking of inappropriate followers. Open Source Website Software - looks at software such as WordPress to create or maintain a website with Social Media functionality and good search engine optimisation. The training also includes the use of Google Analytics. Using Video – looks at capturing, editing and publishing of video material which is suitable for your website. The final Unit, called Improving Productivity Using IT, asks you to reflect on why, when and how you use Social Media and IT to make you and your business more productive and efficient. In this workbook, we have listed 21 tasks which together cover the criteria for the units. If you work through the tasks and produce the required evidence to cover the criteria you will achieve your ITQ Social Media.
21 Tasks The ITQ Social Media at level 3 is made up of the following tasks: Task 1 – About you Task 2 – Review Your Current Marketing Task 3 – Your Aims Task 4 – LinkedIn profiles, answers and feeds Task 5 – Scenarios – LinkedIn Connections Task 6 – Twitter – Profile Task 7 – Twitter – Followers Task 8 – Social Media Management Tools Part 1 Task 9 – Links and Delicious Task 10 – Facebook Individual Profile Task 11 – Facebook Business Page Task 12 – Social Media Management Tools Part 2 Task 13 – Website Design / Google Documents Task 14 – WordPress Task 15 – Blogging / Analytics Task 16 – Google+ Task 17 - Multiple Browsers Task 18 – Video (You Tube) Task 19 – Mobile Social Media Task 20 – Social help to a neighbour Task 21 – Forward Planning Work through each Task and capture evidence as you go. Each Task shows what you have to do, what evidence you’re gathering, and how it links to the criteria. By working through the tasks you create evidence that will cross reference to all the Units. But if you want to see all the criteria have a look at the back of the Pack. Of course you’ll need to collect evidence to prove you can do and know about things so you’ll need a portfolio. You will be given a login to the DawsonLoane Moodle to upload any documents, audio files, web links or screen prints we ask you to collect. This is a safe place on the internet where you can store files that are available to your Assessor and Internal verifier. Your Assessor may also record a telephone discussion with you to confirm your understanding of Social Media concepts.
Throughout the training you will need to be actively involved in your Social Media on a weekly basis. We will expect the following volumes (at a minimum): You will be creating Twitter, Facebook and LinkedIn accounts during the course. You will also create a website with blog using Open Source software. The course will last a minimum of 16 weeks. We will need evidence that you are interacting with others using Social Media. This will be provided through your Social Media updates. Don’t worry about the terminology at this stage – it will become clearer as you work through the E-Learning modules and do the tasks. Twitter: • • •
Follow at least 100 people appropriate for your business. Create at least 4 lists to group people. Write at least 8 tweets per week and schedule at least 2-5 of these tweets to be posted automatically.
• • •
Task 1 – About you During the course we will ask you to capture your thoughts about using Social Media especially when you’re carrying out the tasks in the qualification. You’ll be asked to describe what you’re doing, why, what software you’re using, what you’re aiming to achieve etc. Your reflections will form evidence for the Improving Productivity Using IT Unit and you’ll be prompted to add specific things as you work through the tasks.
1. Throughout this course we will be using the Moodle Blog for each task that is part of your portfolio. Please ensure that you update the Moodle Blog corresponding to the task that you are carrying out. 2. Describe the following in the Moodle Blog entry for Task 1:
What is your business background?
How do you use IT – computer based or on the move?
This qualification looks at the use of social networking sites, blogs, podcasts, video, social bookmarking and Internet forums. How confident are you of your skills and knowledge in these areas?
Who are you representing on Social Media? Will it be yourself, your business or another business?
Describe the business that you are representing on Social Media during this course. What products or services do you offer? Do you consider the business to be Business to Business (B2B) or Business to Consumer (B2C)? How many employees do you have and what is your approximate turnover? What is your level of responsibility within the business?
For your Moodle portfolio: Moodle Blog entry Criteria: [INT 2.1] [IPU: 1.1]
Task 2 – Review Your Current Marketing Without understanding how Social Media can work for you, it is difficult to create a long term, working strategy. At this stage we want to capture your initial thoughts about Social Media as well as information about your customers and your current marketing. Work through the Social Media Strategy E-Learning Module. 1. Download the document called Marketing Review Workbook from your Portfolio. Work through the document following the prompts. Upload it into your portfolio using the link provided in Task 2 section. 2. Add a Moodle Blog entry for the following prompts:
Post a summary about the forms of marketing you currently use. How much do they cost in terms of money and time? How successful do you consider them to be? How do you measure success?
Post a comment about what Social Media you currently use and how this reflects on your business in terms of brand, values, service /product.
Comment on the Social Media used by your audience and suppliers. What does your best customer use? What does your worst customer use? What does a supplier use?
3. Carry out research to find your competitors’ websites and the social media tools they use. 4. In your Moodle Blog add the following comments:
Do you feel your competitors are already using Social Media effectively and what does that mean to how you are planning to use Social Media?
For your Moodle portfolio: Marketing Review Workbook document and Moodle Blog entry
Criteria: [IPU: 1.1, 1.3, 1.5, 2.1, 2.5, 3.1] [INT: 3.1, 3.2]