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APRIL 2012

iD | Innovative Design an exhibit of work from duke university ’ s student - run design agency


CATALOG DESIGN: JONATHAN LEE COVER: “WHITE DESERT FORMATIONS (2007-05-168)” BY VYACHESLAV ARGENBERG FROM FLICKR VIA A CREATIVE-COMMONS LICENSE. MODIFIED BY JONATHAN LEE.


iD | Innovative Design an exhibit of work from duke university ’ s student - run design agency louise jones brown gallery , bryan center , duke university | APRIL.2012

produced by the duke innovative design agency and the duke university union visual arts committee


Dedicated to Val, Alex, and the first generation. —and to Bertha, whom we always take for granted.


C | Contents INTRODUCTION

01

APPAREL

03

BOARDS

05

LOGOS

09

PRINT

11

SYSTEMS

14

CAMPAIGNS

15

SPECIAL THANKS TO CAITLIN SHAW, SHARON CHAN, BONNIE FISCHEL, JEFFREY NASH, DANIEL THIELMAN, AND ANGIE YU.


DIDA + DUU VISARTS

I | Introduction

The Exhibit Innovative Design features twenty-six pieces of work produced by nineteen DiDA designers during the 2011-2012 school year. The exhibit is the product of a partnership between DiDA and the Duke University Union Visual Arts Committee—the first of its kind at Duke. Because of its novelty, rather than curating this exhibit around a specific theme, we have decided to highlight the diversity of work produced at DiDA. Analog works, such as massive painted plaza boards, are juxtaposed against digitallyproduced designs. Ephemeral products, such as flyers for one-time events, co-exist with more permanent specimens ranging from apparel graphics to logos.

01 / 02


ID | INNOVATIVE DESIGN

About DiDA The idea that became the Duke Innovative Design Agency (DiDA) took root only four years ago. During the Spring 2008 term, freshman Alex Reese (T ‘11) and OSAF creative projects coordinator Valerie Schwartz observed a need amongst Duke student organizations: such groups were constantly coming into existence, changing, and expanding, but they also frequently struggled to brand themselves and market their events. Schwartz and Reese assembled several focus groups to elucidate the best way to address this dearth of marketing and design resources in the Duke student community. At the end of Spring 2008 they hired the first generation of DiDA designers. That summer OSAF was renovated, and the iconic blue cube was constructed as the primary office for DiDA operations. The following fall semester, DiDA opened for business. 2012 designates a landmark for DiDA. The students who were freshmen when DiDA debuted in Fall 2008 are now seniors—there are very few Duke students who can remember a campus before DiDA. What was once a sapling of an idea is now an entity that (to newcomers) appears just as entrenched as many other offices of student life at Duke. Beyond putting down firm roots in the Duke cultural substrata, DiDA has also flourished as an agency. The organization now consists of well over thirty members with skills ranging from painting and graphic design to photography and web development.

APRIL 2012


DIDA + DUU VISARTS

A | Apparel

CLIENT: BELLTOWER HOUSE COUNCIL DESIGNER: ASHLEY QIAN

03 / 04


ID | INNOVATIVE DESIGN

CLIENT: DUKE INNOVATIVE DESIGN AGENCY DESIGNER: JONATHAN LEE

APRIL 2012


DIDA + DUU VISARTS

B | Plaza Boards

CLIENT: DUKE INNOVATIVE DESIGN AGENCY DESIGNER: KATHRYN CHIARELLI

CLIENT: DUKE SMART HOME DESIGNER: KATHRYN CHIARELLI

05 / 06


ID | INNOVATIVE DESIGN

CLIENT: ZETA TAU ALPHA SORORITY DESIGNER: REBECCA KUZEMCHAK

CLIENT: BUDDHIST COMMUNITY AT DUKE DESIGNER: JACQUELINE HONG

APRIL 2012


DIDA + DUU VISARTS

CLIENT: DUKE GLOBAL HEALTH DESIGNER: AMY XIE

CLIENT: DUU FREEWATER PRESENTATIONS DESIGNER: KATIE SIMMONS

07 / 08


ID | INNOVATIVE DESIGN

CLIENT: ERUDITIO DESIGNER: KATIE SIMMONS

CLIENT: PUBLIC INTEREST LAW FUND DESIGNER: KATHRYN CHIARELLI

APRIL 2012


DIDA + DUU VISARTS

L | Logos

CLIENT: U-LINK DESIGNER: NATASIA LEUNG

CLIENT: PASSPORT DESIGNER: JONATHAN LEE

09 / 10


ID | INNOVATIVE DESIGN

CLIENT: DUKE INNOVATIVE DESIGN AGENCY DESIGNER: JEFFREY NASH

CLIENT: PEER FOR YOU DESIGNER: LILLY CHOW

APRIL 2012


DIDA + DUU VISARTS

P | Print CLIENT: CHANTICLEER DESIGNER: LAURA CHAO

CLIENT: PHI BETA SIGMA FRATERNITY, INC. DESIGNER: ALEXANDER LARK

1 1 / 12


ID | INNOVATIVE DESIGN

CLIENT: CENTER FOR MULTICULTURAL AFFAIRS DESIGNER: HELEN HO

CLIENT: ALEXANDER HAMILTON SOCIETY DESIGNER: LIKHITA KOMMIDI

CLIENT: WANNAMAKER QUAD COUNCIL DESIGNER: CHELSIA YU

APRIL 2012


DIDA + DUU VISARTS

is OPEN

Please step inside.

Our designers are currently unavailable. To request our services, visit us at

dukegroups.duke.edu/dida or email

DiDA.manager@gmail.com

CLIENT: DUKE INNOVATIVE DESIGN AGENCY DESIGNER: MATTHEW BLOCK

Blue Devils United Presents

CLIENT: BLUE DEVILS UNITED DESIGNER: LILLY CHOW

13 / 14


ID | INNOVATIVE DESIGN

S | System

CLIENT: DUKE INNOVATIVE DESIGN AGENCY PRODUCT: ACHIEVEMENTS DESIGNER: DANIEL THIELMAN

APRIL 2012


DIDA + DUU VISARTS

C | Campaign

Heroes & Villains FRIDAY, FEBRUARY 24, 2012 9pm-midnight Perkins Library vdh - Live Jazz music by the john brown band the link - electronic music cocktail attire or your favorite hero/villain open to the duke community

CLIENT: DUKE MARKETING CLUB & DUKE UNIVERSITY LIBRARIES PRODUCTS: PROMO CARD + FLYER DESIGNER: ANN NIOU

15 / 16


ID | INNOVATIVE DESIGN

beat unc. beat cancer.

CAN DUKE RAISE MORE MONEY PER CAPITA THAN UNC? February 5, 12:01am February 11, 11:59pm

DONATE AT

DUKERELAY.ORG FIND US ON THE BC PLAZA

beat unc. beat cancer.

BUY YOUR CRUSH A CRUSH BOTTLE OR CANDYGRAM FOR VALENTINE’S DAY Feb. 6-10, BC PLAZA $2/candygram $4/crush bottle FLEX OR CASH

BRINGING BACK SOME HIGH SCHOOL FUN TO COLLEGE

DUKERELAY.ORG CLIENT: DUKE RELAY FOR LIFE PRODUCTS: FLYER CAMPAIGN DESIGNER: LILLY CHOW

APRIL 2012


DIDA + DUU VISARTS

20 + 龍 twentieth anniversary Year of The Dragon

Feb

18

7:30PM Page Auditorium

dinner

5PM, Great Hall

After Party 11 PM , 4020 Lounge buses provided from West bus stop

TICKETS

available

NOW

CLIENT: LUNAR NEW YEAR PUBLICITY COMMITTEE PRODUCTS: FLYER CAMPAIGN DESIGNERS: NATASIA LEUNG & JONATHAN LEE

17 / 18


ID | INNOVATIVE DESIGN

Salon with a showcase of student and faculty poets.

Salon

an evening of poetry with The Archive

POETRY READINGS from undergraduates & faculty

ARTWORK

on display from students

join us from in

LIVE JAZZ

from student musicians

FOOD AND DRINK including hors d’ouvres & beer

FRIDAY, FEB. 3RD 6-9PM THE VON DER HEYDEN PAVILION & start your Friday night in Duke literary fashion. For more information, email bx6@duke.edu

CLIENT: THE ARCHIVE PRODUCTS: PLAZA BOARD + PRINT CAMPAIGN DESIGNERS: SHARON CHAN & JONATHAN LEE

APRIL 2012


a | Artists Matthew Block Pratt 2013 Print

Jonathan Lee Trinity 2012 Print, Paint, Typography

Sharon Chan Trinity 2013 Print, Paint

Natasia Leung Trinity 2015 Print, Branding

Kathryn Chiarelli Pratt 2012 Paint

Jeffrey Nash Trinity 2013 Print, Branding

Laura Chao Trinity 2013 Print

Ann Niou Trinity 2014 Print, Branding

Lilly Chow Trinity 2012 Print

Ashley Qian Pratt 2015 Print

Helen Ho Trinity 2012 Print, Web

Katie Simmons Trinity 2015 Paint

Jacqueline Hong Trinity 2015 Paint

Daniel Thielman Trinity 2012 Print, Web, Branding

Likhita Kommidi Trinity 2013 Print

Chelsia Yu Trinity 2015 Print

Rebecca Kuzemchak Trinity 2013 Paint

Amy Xie Trinity 2012 Paint

Alexander Lark Trinity 2015 Print


ID | Innovative Design