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RESIDENTIAL REAL ESTATE

MARKETING PRESENTATION


INTRO

THE AGENT SHELLY RYDELL - REALTOR®/BROKER Shelly Rydell joined Dickens Mitchener in 2003, and has built her business to be consistently in the top 10 in sales with over 90% or more of her annual sales coming from happy past client referrals. As a Charlotte native she has extensive knowledge of the city’s most sought-after neighborhoods and the parks, schools, and amenities throughout our area. Shelly attended the NCSU College of Design, earning two degrees in architecture. She worked in the design field for more than 10 years before shifting to real estate. She grew up in the SouthPark area, and has owned property in Elizabeth, Plaza-Midwood, and Cotswold where she has lived for 15 years. She brings enormous value to her clients with her design background - helping buyers see a home for what it is today, and what it’s future potential could be. This skill has also helped her when representing sellers – she excels in preparing a home to be market-ready. Her clients value and trust her instincts and attention to detail. Rydell’s number one goal is always act in her clients’ best interest, while always keeping the big picture in mind. In her free time, Rydell enjoys spending time with her lovely family, working in her garden, traveling to the NC mountains and coast, reading, and cooking!

MILESTONES

Licensed Realtor®/Broker in North Carolina and South Carolina 10+ years in full-time residential real estate sales Dickens Mitchener Top Producer since 2005 Dickens Mitchener Top 10 Salesperson since 2008 Five-Star Real Estate Agent in Charlotte Magazine, five times

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ONE

THE DICKENS MITCHENER WAY

Original ideas U nsurpassed experience R emarkable diligence Wisdom and Heart A ppreciation for your business Your dedicated team Presented by


TWO

THE RIGHT-FIT RELATIONSHIP As a client, you want a Realtor® who is: • Well Prepared, Knowledgeable & Insightful on market conditions • Available, Accessible & Communicative about each step in the real estate process • An honest partner skillfully managing each task at hand Presented by


THREE

DETAIL ORIENTED AGENT Your Dickens Mitchener agent provides: • Relentless, proactive advocacy • Clear communication throughout the process • Guidance on what to do & why • Information about risk factors of a changing market • Advice and info to help keep your options open

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FOUR

QUESTIONS FOR REVIEW 1) When do you need to close on your home & what are the consequences if the timing isn’t on track?

2) What is most important to you for marketing your home? 3) Have you considered staging or pre-inspections? 4) Do you need help with moving services or out of town RealtorsÂŽ? 5) Any other thoughts?

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FIVE

MARKETING TIMELINE Before showings begin... Pre-Inspections

STEP 1

Complete paperwork & Set pricing

Agent does a “to do” walk through

STEP 3

Photos

Measuring

STEP 2

STEP 4

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Prepare the property for Showings


MARKETING YOUR PROPERTY


SIX

ONLINE PRESENTATION MLS DM Website Digital Brochures DM App Zillow Leading Real Estate Companies of the World Luxury Portfolio

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SEVEN

MONTHLY DM NEWSLETTER Emailed to approximately 15,000 DM Contacts & Over 100 agents’ contact lists

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EIGHT

JUST LISTED POSTCARD …ƒ†��ƒ�­�‡ƒ †­ˆ‰   ������� ­€����‚ƒ „   







ÂŽ        



2330 Randolph Road Charlotte, NC 28207 Your Best Source for Residential Real Estate. 704.342.1000 | DICKENSMITCHENER.COM

Postcard is mailed to the nearest 200 homes surrounding the property

SHELLY RYDELL contact: (704) 649-6530 srydell@dickensmitchener.com

REALTORÂŽ/BROKER

SCAN QR CODE TO CHECK OUT OUR VIRTUAL TOUR!

Contact Shelly for more information today! *If you are already working with a REALTORÂŽ, this marketing piece is not intended as a solicitation of a listing.

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NINE

JUST LISTED EMAIL BLAST

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TEN

REALTOR EVENT & REALTOR TOUR

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ELEVEN

SOCIAL MEDIA POSTS BY DM

Properties are featured on Dickens Mitchener social media sites & the Agent’s personal accounts often shared among the agents & sellers

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TWELVE

LEADING REAL ESTATE COMPANIES OF THE WORLD GLOBAL REACH 130,000

Associates worldwide

565

Brokerages around the world

6

Continents with member companies

Q Luxury Portfolio & LeadingRE

Q LeadingRE

THE COMPANY YOU KEEP LISTING INVENTORY

NUMBER OF TOP LISTINGS

Total Inventory

$61 Billion

$1 Million+

19,915

S 4.8%

Average Property

$2.7 Million

$5 Million+

2,075

S 10.9%

$10 Million+

670

S 19.6%

Many renowned, celebrity homes and sold listings

PARADISE VALLEY, ARIZONA | $10,490,000

Dickens Mitchener has been a member of Leading Real Estate Companies of the World since 1996. This prestigious and exclusive network of the top independent brokerages in the United States and in over 60 countries enables us to market our listings literally around the world.

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THIRTEEN

UPDATER & RELOCATION DM IS ELIMINATING YOUR MOVING HEADACHES

Updater makes it easy for transferees to change utilities from their old location to their new home. With a click of a button, it’s done! This is just one more way that Dickens Mitchener strives to make your relocation as smooth as possible. No one else in the area is using this technology. We are committed to providing all of the clients with the most up to date technology to make moving easy.

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FOURTEEN

DICKENS MITCHENER STYLE

RESIDENTIAL REAL ESTATE

Click here to see the Style Magazine live

Click here to see the Pocket Listing Magazine live

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FIFTEEN

OPEN HOUSES

Open houses are held with permission of the homeowner, and these properties are posted online for increased exposure.

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SIXTEEN

ADVOCATING YOUR HOME DM will advocate your home at every opportunity including the following media outlets: •DM App & Insider App •Facebook •Instagram •Twitter •Constant Contact •Most importantly by advocating your home to all Realtors® in the market place

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COMPANY STATS


SEVENTEEN

COMPANY STATISTICS 2018 AGENT PRODUCTIVITY BY FIRM: $6,202,817 $7,000,000

$6,202,817 $6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

$1,000,000

$0

DICKENS MITCHENER

Competitors

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EIGHTEEN

COMPANY STATISTICS 2018 NUMERICAL BREAKDOWN OF TRANSACTIONS

16% 20%

14% 21%

8%

11%

16%

37%

18%

$1M+ (16%) $750K-$1M (8%) $500K-$750K (16%) $250K-$500K (39%) $0-$250K (21%)

39%

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NINETEEN

PROUDLY SERVING THESE ORGANIZATIONS IN 2018

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RESIDENTIAL REAL ESTATE

THANK YOU

Profile for Dickens Mitchener

Shelly Rydell NMP  

Shelly Rydell NMP