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MKT 421 Entire Course

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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5 Apply Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s of Marketing MKT 421 Week 2 Practice Market Research Process MKT 421 Week 3 Practice BMW Video Case MKT 421 Week 4 Practice Final Price and Profit Equations MKT 421 Week 4 Practice Supply Chain Video Case MKT 421 Week 5 Practice Product Advertising at Kellogg’s MKT 421 Week 5 Practice Google An Integrated Marketing Communications Perspective


MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) MKT 421 Mapping the Product Life Cycle (PLC) Presentation MKT 421 Assignment Distribution channel Article Review (sports apparel company) MKT 421 Signature Assignment The Entrepreneurial Marketing Manager MKT 421 Components of a Marketing Plan Part 1 Product, Target, Strategy Planning, Positioning, and Brand MKT 421 Components of a Marketing Plan Part 2 Price, Promotion, Environment, and the Concept to Commercialization Process MKT 421 Final Exam Guide (New, 2018) MKT 421 Week 1 Marketing and Buying Behaviors MKT 421 Week 4 Logistics and Distribution

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1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement

2.

What is meant by “accelerating the process?�

Increase advertising costs during product launch Speed up new product time to market Identify major competitors early Create a new market space

3.

The product life cycle refers to __________.

a concept that describes the stages a new product goes through from product concept to commercialization the average life span of a product


a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline

4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______. marketing channel marketing tunnel consumer market distribution matrix 5. What is the marketing objective for the growth stage of the product life cycle? maintain brand loyalty minimize promotion increase market share stress differentiation

6.

Marketing refers to:


the production of products or services that will generate the highest return on investment. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. the process of identifying target market segments for a product or service.

7. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: promote NAFTA. segment an organizational market. forecast sales to a consumer market. differentiate products.

8. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics.


the financial realities within the organization itself. In personal branding, the “price� component of the marketing mix refers to: The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn) The expense associated with job-hunting The salary range and job benefits you hope to receive 9. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. new-product strategy development market testing development screening and evaluation Customer value refers to:

10. the cluster of benefits that an organization promises customers to satisfy their needs. the need of a customer to receive the highest quality product at the lowest possible price. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and


preferences; and (3) what the product will be and do to satisfy consumers. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

11. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. idea generation product development open innovation new-product strategy development

12. The goal of a SWOT analysis is to: identify market research questions in order to develop new products for new market segments. determine how raises, bonuses, and dividends will be paid. identify the critical strategy-related factors that can impact the firm. reorganize the firm’s marketing department.

13. Marketing research refers to: the science of using observable human behavior in order to identify and solve marketing problems.


the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. the use of information technology to find objective solutions to a marketing problem. the process of systematically collecting and analyzing information in order to define a marketing problem. There is no single “generic� marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________. available resources the financial investment needed the competition the target audience and purpose

14. Which of the following conditions are necessary for marketing to occur? a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product two or more people, a product, a reasonable price, and a place to make an exchange two or more people, a method of assessing needs, a way to communicate, and an exchange


two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange

15. Environmental scanning refers to: assessing any possible negative impact a firm’s activities might have on the local ecology. setting up a regular schedule to assess the performance of different divisions within a firm.

16. Relationship selling refers to: the assignment of a single salesperson to a single customer throughout the entire sales process. the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time. when suppliers and sellers combine their expertise and resources to create customized solutions;

17. A global marketing strategy refers to: the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.


the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

18. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: socioeconomic segmentation. psychosocial segmentation. affective segmentation. psychographic segmentation.

19. Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a


member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______. participating in a buying cooperative becoming a secret shopper using a shopping “bot” to search for a product at locations with the best price becoming a member of a research group that evaluates new products

20. The term branding refers to __________. the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors the establishment of a commercial, legal name under which a company does business the identification of an organization’s products based upon individual SKUs Computer-based networks that trigger actions by sensing changes in the real or digital world are known as: global marketing platforms. convergent systems.


intelligence technologies. smart systems.

21. In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in: mainstream marketing societal marketing relationship marketing market aggregation

22. Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing communications alternatives that make up a firm’s __________. marketing mix promotional mix


communication source media strategy 23. Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to: It is not possible to formulate questions without bias Consumers cannot verbalize their emotional responses The data obtained is not quantifiable The sample size is too small 24. The study of similarities and differences among consumers in two or more nations or societies is referred to as __________. transnational finance market synthesis cross-cultural analysis international sociographics

25. Which of the following transactions occurred in the marketspace? Connie sold Discovery Toys creative puzzles at an in-home demonstration.


Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free telephone number. Corey bought a double-dipped chocolate ice cream cone from the ice cream person when his mobile ice cream truck came down the street. Joan bought a brand new pair of Dansko shoes through Zappos.com.

26. Four trends in the past decade have significantly influenced the landscape of global marketing. One of them is: a decrease in most countries’ GDPs and a renewal of nationalism. the emergence of networked global marketspace. a more aggressive attitude towards initiating international tariffs and quota systems. an increase in most countries’ GDPs coupled with an increased degree of consumer ethnocentrism.

27. The term branding refers to __________. the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them an organization’s use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors the establishment of a commercial, legal name under which a company does business


the identification of an organization’s products based upon individual SKUs

30 The initial step in the strategic marketing process is to begin planning by conducting a _______. situation (SWOT) analysis market-product analysis and setting goals diversification analysis business portfolio analysis.

------------------------------------MKT 421 Final Exam Guide (New, 2017)

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www.newtonhelp.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm.


government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet. Form of ownership Retail servicing Level of service Merchandise line Which of the following is true of the price equation? Extra fees are not part of the price equation. Sellers subtract the add-on charges from the list price. The amount paid by customers is always the same as the quoted price. Customers are more inclined to pay additional fees than a higher list price. A society’s __________ represent socially or personally preferable states of existence or modes of conduct that persist over time. languages symbols values customs __________ segmentation is done according to an objective measurable physical or other classification attribute of potential consumers. Psychographic Demographic Behavioral Geographic A __________ is any word, device (shape, design, color, or sound), or combination thereof used to differentiate a seller’s services or products brand name trade name trademark brand personality Yes Music is the authorized distributor for products of Trompa Instruments, a popular manufacturer of trumpets and other brass instruments. Yes Music purchases products from Trompa and distributes them to music stores across the country. What kind of intermediary function does Yes Music perform for Trompa? Managerial Facilitating Transactional Logistical The idea of the __________ describes the phases a new product goes through in the marketplace. product life cycle strategic marketing process new-product process marketing life cycle __________ are small downloadable software programs that work on tablet devices and smartphones.


Algorithms Apps Databases RFIDs __________ is the combination of benefits such as convenience, quality, and on-time delivery provided to targeted buyers by firms at a particular price. Customer value Seller Value Manufacturer value Business value The __________ sells a marketing plan to readers by being clear and direct. mission statement executive summary company description strategic focus and plan __________ relate to the effort spent in making sales. Marketing input data Marketing outcome data Observational data Primary data What is the difference between a marketing plan and a business plan? A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization. A marketing plan contains a description of an organization, whereas a business plan does not contain any description. A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not. A marketing plan addresses the financial projections of an organization, whereas a business plan does not Darby’s Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for quality meat products among the health-conscious that could work in Darby’s favor. However, Darby’s must compete with fast-food chains that offer burgers at low prices. Which of the following statements describes Darby’s weakness according to SWOT analysis? There is a growing demand for quality meat products among the healthconscious. Darby’s must compete with fast-food chains that offer cheap burgers. Darby’s quality is not well-marketed or advertised to its potential consumers. Darby’s uses good quality meats in its burgers. __________ is the act of using quotas or tariffs to shield one or more industries within a country’s economy from foreign competition. Commercialism Centralism Provincialism Protectionism The __________ of the environment include the population and culture’s


demographic characteristics. technological forces competitive forces social forces economic forces The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n) __________. exchange advertisement communication marketing mix The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation? Marginal analysis Break-even analysis Business portfolio analysis SWOT analysis A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products. multi-marketing strategy pull strategy push strategy skimming strategy What is the difference between advertising and personal selling? Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers. Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage. Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers. Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers. __________ is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole. Marketing Advertising Purchasing Manufacturing What is the difference between primary and secondary data? Primary data are newly collected facts and figures for a project, whereas secondary data are facts and figures recorded prior to a current project. Primary data relate to the results of marketing efforts, whereas secondary data relate to the effort spent in making sales. Primary data relate to the effort spent in making


sales, whereas secondary data relate to the results of marketing efforts. Primary data are facts and figures recorded prior to a current project, whereas secondary data are newly collected facts and figures for a project. What must an organization use to determine its position respective to the competition during the new-product strategy development stage? Strategic focus and strategic plan Promotion and price strategy Geographic and demographic segmentation SWOT analysis and environmental scanning Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand’s computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following? Niche marketing Digital marketing Relationship marketing Guerilla marketing At the __________ level the top management of a company directs the overall strategy for the whole company. strategic business unit functional human resources corporate Which of the following is true of economic development considerations? A company must understand whether a country has a mixed economy or a more agricultural economy. A company must weigh the average income of a country’s consumers. A company must consider a country’s communications, distribution, and transportation systems. A company must recognize a country’s currency exchange rates and price its products accordingly. Which of the following is a step in the planning stage of the strategic marketing process? The implementation phase The results program The evaluation phase The marketing program __________ segmentation is done according to where potential consumers live or work Behavioral Demographic Psychographic Geographic

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MKT 421 Final Exam Guide

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www.newtonhelp.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad. pay-per-view. pay-per-click.


copy thrust.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding.


Banners. Cookies.

3 Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

Many wants are culturally learned. Family life cycles may be different. Economic wants do not influence purchases in many regions of the world. The purchase situations may be different.

4 Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Decoding. Encoding. Banners.


Cookies.

5 In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.

Opportunities Strengths Threats Weaknesses

6 The phrase "big data" refers to:

the top five firms in the marketing research industry. the massive amount of data being collected and processed by today's organizations. marketing research data taken from Internet sources. the use of marketing research in big marketing decisions.

7 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.


Status quo Target return Profit maximization Sales-oriented

8 From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

The role of the automotive sales person is becoming obsolete. The market needs competitive rivals to auto dealerships. Auto manufacturers need to sell direct to consumers. The information they provide makes the exchange process between producers and consumers more efficient and effective.

9 According to the concept of social responsibility, a firm has a duty to: Conduct business in a way that is good for society as a whole, both now and for the future. Communicate regularly with the public. Place customer satisfaction above all other considerations. Place profit above all other considerations.


10 The main difference between the "marketing department era" and the "marketing company era" is:

Whether the whole company is customer-oriented. More emphasis on selling and advertising in the marketing department era. Whether the president of the firm has a background in marketing. More emphasis on short-run planning in the marketing company era.

11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?

Sales decline Market extinction Market immaturity Market introduction

12 The three basic sales tasks are:

Order-taking, missionary selling, and order-getting.


Order-taking, order-managing, and order-getting. Order-closing, order-opening, and sales-promoting. Order-taking, supporting, and order-getting.

13 Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:

Informing. Innovators. Reminding. Stimulating primary demand.

14 A producer might use a "pulling policy" rather than a "pushing policy" if:

It is offering a very "high-tech" product to a small product-market. It has a very limited promotion budget. Its sales force has been very successful getting wholesalers and retailers to handle its product. Intermediaries are reluctant to handle a new product.


15 The main difference between a "marketing strategy" and a "marketing plan" is that:

A marketing plan includes several marketing strategies. A marketing strategy omits pricing plans. A marketing strategy provides more detail. Time-related details are included in a marketing plan.

16 In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Honesty Fairness Responsibility Citizenship

17 A useful tool for organizing the competitor analysis is:

The competitive summary. A competitor matrix. Rivals chart.


The oligopoly chart.

18 Which of the following is true of direct distribution?

It reduces a producer's need for working capital. Direct distribution always serves customer needs better and at a lower cost. It requires a significant investment in facilities. Most firms selling consumer products rely on direct distribution.

19 Compared with other approaches to business, the marketing concept is distinct in that it:

Creates a broad assortment of products. Focuses on satisfying customers' needs. Focuses on sales. Produces new products and services.

20 David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "‌try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the


AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

Hold interest. Arouse desire. Obtain action. Get attention.

21 The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____.

Introductory price dealing Penetration price policy Temporary price cut policy Skimming price policy

22 Which of the following is a common cause of new product failures?

The managers worry too much about the competition.


The product fails to offer the customer a unique benefit. The company delays putting the product on the market until it develops a complete marketing plan. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-tomarket" approach.

23 Behavioral targeting:

Tries to reach target customers who are actually interested in what the firm has to communicate. Allows advertisers to pay only when a customer clicks on the ad and links to the advertiser's website. Delivers ads to consumers based on previous websites the customer has visited. Tries to place ads on websites that are designed to appeal to the firm's target market.

24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates:

selective exposure. reinforced cognition.


selective retention. selective perception.

25 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

Qualifying Positioning Determining Clustering

26 The primary purpose of branding is:

To enhance package design. To identify a product. To boost customer satisfaction. To prevent competitors from stealing product ideas.


27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______.

Reaction engineering Idea engineering Crowdsourcing Creative resourcing

28 Most firms in the business world set their prices using:

Demand-oriented price setting. Federal price guidelines. Cost-oriented price setting. Supply and demand analysis.

29 More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

Routinized response Dissonance response


Limited problem solving Low-involvement buying

30 The advantages of working with an intermediary usually increase when there is:

Excellent communication with customers. A greater number of customers. Little distance between customers. A smaller number of competing products.

------------------------------------MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT)

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The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker's notes on the FiveStep Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. Address the following in your role as marketing manager: • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. • Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem's solution. • Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.


• Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each? • Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest. • Explain how differentiation will help position the organization.

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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)

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Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts. Develop a 700- to 1,050-word response using the scenario above and answer the following questions:


    

What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior) How do marketers strategically plan to market these products to me? Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product? How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy this product? What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing? What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?

Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 1 Discussion Question 1

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www.newtonhelp.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your


selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

------------------------------------MKT 421 Week 1 Discussion Question 2

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www.newtonhelp.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

------------------------------------MKT 421 Week 1 Elevator Pitch (2 Papers)

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Create a 700-word elevator pitch that includes the following: ยง Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. ยง Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions: Is the company successful in building loyal customer relationships across different groups? Why or why not? Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.

------------------------------------MKT 421 Week 1 Marketing and Buying Behaviors

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MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own personal characteristics that explain why you bought each of the specific brands you did in your most recent purchase of all of these items. Be sure to tell what brand and why. WHAT a quick-stop beverage your personal shampoo any item of clothing a subscription service (such as broadcast, print, ISP, cellular) larger, more expensive item, such as a bicycle, TV, camera, automobile, or boat

BRAND

WHY

------------------------------------MKT 421 Week 1 Practice 4P’s of Marketing

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Complete the “4P’s of Marketing” click and drag in Connect. Note: You have unlimited attempts to complete this assignment.

------------------------------------MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers )

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Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.


Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization. • Explain what the specific key environmental forces are that created an opportunity for your company. • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years. • Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future. • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors. • Analyze what lessons you might learn from the Geek Squad case study. Include at least three references, at least one of which must come from the University Library. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 2 Discussion Question 1

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www.newtonhelp.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

------------------------------------MKT 421 Week 2 Discussion Question 2

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www.newtonhelp.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

------------------------------------MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)


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Select a company currently experiencing marketing changes.

Create a 6-slide MicrosoftÂŽ PowerPointÂŽ presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. Use the Wall Street Journal database in the University Library to facilitate your research of the company.

------------------------------------MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)

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Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines.

------------------------------------MKT 421 Week 2 Practice Market Research Process

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Watch the “Market Research Process� video in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment.

------------------------------------MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)

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www.newtonhelp.com This Tutorial contains 2 Presentations

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.


Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: • Develop a Summary slide. • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). • Identify a Perceptual map. • Explain the Map placement. • Identify your references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 3 Discussion Question 1

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

------------------------------------MKT 421 Week 3 Discussion Question 2

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www.newtonhelp.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

------------------------------------MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)


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www.newtonhelp.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.


Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

------------------------------------MKT 421 Week 3 Practice BMW Video Case

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Complete the “BMW” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts available to complete this assignment

------------------------------------MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers)

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This Tutorial contains 2 Papers

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project. Complete the following assignment using the "Strategy and Positioning Analysis" template. Develop a 2,100-word analysis explaining the following headings: • Describe the organization's background, industry, and product or service. • Describe, in detail, the product or service. • Prepare the SWOT analysis of the organization and offering. • Explain a competitive analysis of the organization and offering. • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment. • Identify the needs that cause your target market to buy. • Create a written positioning statement that identifies: o Your organization's product/service o Your target market


o How your product solves the target market's needs o What makes your organization different from its competition Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 4 Apply Marketing Lemonade (Part 1)

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Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following: 

Target market


  

Product’s definition to the target market Viable pricing strategy Brand’s position in the competitive environment

Complete the Marketing Lemonade Worksheet. Click the Assignment Files tab to submit your assignment. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.

------------------------------------MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)

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Use the same company from your Week 2 assignment.


Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information:  Identify a new product/service.  Choose the target market for your product/service, and describe your target market in detail.  Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.  Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.  Outlinethe steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 4 Discussion Question 1

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www.newtonhelp.com What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

------------------------------------MKT 421 Week 4 Discussion Question 2

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www.newtonhelp.com What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

------------------------------------MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)


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Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format your paper consistent with APA guidelines.

------------------------------------MKT 421 Week 4 Logistics and Distribution

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MKT 421 Week 4 Logistics and Distribution There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to enter an international market (China) with different products. Using the following factors for your choices, pick any two clients and complete their matrix below with your recommendations and briefly describe the rationale behind your choices. Entry Exporting, Licensing, Management contracting, Joint Approach Venture, and Direct Investment. Shipping Truck, Rail, Water, Air Methods Level of Risk High, Medium, Low Client #1 Product: Candy Bars Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #2 Product: Golf Clubs Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk


Factors that could affect distribution service levels Client #3 Product: Golf Balls Decisions to consider: Your recommendation: Your rationale: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels Client #4 Product: Molding Machines Decisions to Your Your rationale: consider: recommendation: Entry Approach Shipping Methods Level of product or market risk Level of financial risk Factors that could affect distribution service levels

------------------------------------MKT 421 Week 4 Practice Final Price and Profit Equations

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Complete the “Final Price and Profit Equations” case analysis in Connect. Note: You have unlimited attempts to complete this assignment.

------------------------------------MKT 421 Week 4 Practice Supply Chain Video Case

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Complete the “Supply Chain” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment

------------------------------------MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers)

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Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 1,750-2000-word analysis that includes: • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle • Explain how the packaging you will use for your product or service will add value. • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch. • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value. Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines Click the Assignment Files tab to submit your assignment.


------------------------------------MKT 421 Week 5 Apply Marketing Lemonade (Part 2)

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Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors. Develop a minimum 350- to 525-word analysis that include the following: 



Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition: o Advertising o Public relations o Traditional Digital marketing o New Digital marketing techniques (describe) o Direct marketing o Event marketing o Outdoor Advertising Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:


Coupons o Deals o Premiums o Contests o Sweepstakes o Contests o Samples o Loyalty Programs o Point-of-purchase displays o Rebates Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors. Discuss how your company could expand into the global market. Examine promotional methods that could be used to market your lemonade globally. Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion. o

  

Click the Assignment Files tab to submit your assignment.

------------------------------------MKT 421 Week 5 Discussion Question 1

For more course tutorials visit www.newtonhelp.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the


drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

------------------------------------MKT 421 Week 5 Discussion Question 2

For more course tutorials visit www.newtonhelp.com You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

------------------------------------MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

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This tutorial contains two sets of Paper Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. -------------------------------------------------------

MKT 421 Week 5 Practice Google An Integrated Marketing Communications Perspective

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Complete the “Google: An Integrated Marketing Communications Perspective” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment. -------------------------------------------------------

MKT 421 Week 5 Practice Product Advertising at Kellogg’s


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Complete the “Product Advertising at Kellogg’s” case analysis in Connect. Note: You have unlimited attempts available to complete knowledge checks. -------------------------------------------------------

MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT)

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Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy. Also


Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Compile the information presented in your previous papers. Include the following in the presentation: • Explain your promotional strategy for your product or service. • Include how you will use at least three of the following elements: o Advertising o Public relations o Digital marketing, including social media o Sales promotion o Direct marketing o Event marketing o Outdoor • Develop an initial budget for your plan. • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. • Provide justification for your choices. • Explain the evaluation and control methods you will use to measure the success of your plan. Format your assignment consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment.

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MKT 421(NEW)  Education Your Way/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing L...

MKT 421(NEW)  Education Your Way/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing L...

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