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Total Communications Partner copyrightŠidea2008 All Rights Reserved

In Jakarta and throughout the nation, providing a full range of communications services within four specialist areas‌

Strategic Communications Consultants with competencies and experiences in national and multinational as well as government institutions

Specializes in either standalone or integrated consumer, corporate and initiative public relations

Building Buzz about your Business, Your Product and News

1. Practices and proficiencies in

Public Relations

Extensive media network, our relationship is secured on a day-in-dayout basis

Great consumer PR is based on understanding of the target audience, their lifestyle, their references and what turns them on

Communications solutions are put together in a way that catch the attention of the media and stakeholders

2. well-honed expertise in all aspect of Marketing Communications

Each activation and live events project is treated with personalized technique and tactic

3. IDEA-Design, a first hand agency for your branding and exhibition

Identify and implement CSR strategies that establish your company as an employer of choice and become the preferred choice of customers as well as arrange and manage productive Government, NGO, Community relationship

4. Proximity to community,

environment, a handful of approaches on

Corporate Social Responsibility

We view CSR should be part of management initiative. It is an ongoing process of aligning corporate behavior with stakeholder viewpoint. This alignment should not be missing. Through a process of identifying potential CSR issues early, prioritizing them, and closely monitoring their evolution, they can be managed

CSR practice provides clients with strategic counsel and project implementation across the full spectrum of CSR issues on environment, community development, disaster relief, education and other as identified‌

About Us Founded in 1997 by professionals known for their extensive track record in communications business, with outstanding connections and relationship of the Indonesian media and networking in various industries players

Head Quarter in Jakarta Branch Office in Surabaya Partner & Associates in 6 major cities of Indonesia Number of Employee: 25 ďƒ the composition is 22 in Jakarta, 3 in Surabaya + dozens of Field Assistants on projects Our resourcefully passionate and experienced team blend with the art and strategy of far reaching communications bring fresh perspective and execute high creative campaigns on both long and short-terms

Our Capabilities Public Relations We assist clients in formulizing and implementation of public relations initiatives comprises of Corporate Affairs that include Grassroots marketing, Social Responsibilities, Customers Relations, Environment Concern, that may involved us from the scratch to and local event management Media Relations We manage all facets of media relations, including writing and distributions of press materials, story placement, arranging media trips, conferences, editors meets and exclusive interviews

Media Monitoring and Analysis We will monitor the coverage in the print, electronic and cyber media, and analyze, measure the result value and report to clients on daily and monthly basis. We ensure our campaigns are effective through the use of vigorous measurement and analysis of each program Marketing Relationship and Branding Every product has its specific characteristic and positioning, therefore we designed and tailored PR oriented product marketing communications activities for goods, initiatives and programs Convention, Trade Show and Speakers Support We research and identify the trade show that may include seminar and talk shows and industry events specific to our clients needs, create events plans for each show, manage logistic and on-site media presence

Internal communications We help create companies’ literatures, prepare for executive board’s meetings, motivational employee gatherings and incentives Live Events and Logistic Support We include the production of face-to-face, sales events, launches, seminars and talk shows, road shows that include in stores, premise-to-premise and city-to-city Speech Writing and Presentations Our team of writers and communications experts work with clients to develop speeches and presentations for initiatives introductions, office/ gallery/ dealer openings, gatherings and special engagements In-house Training Sometime we need to run faster than the market. We manage media training that helps clients prepare for major press conferences and interviews, enhancing interpersonal skill, selling skill, table manner, public speaking ‌important for the performance of their professionals

Past and Present Clients… We understand today’s rapidly changing and competitive business sectors, therefore we follow trend and technology, applying business knowledge and experiential marketing concept then crafting exclusive targeted communications programs the most suitable for the clients. We have managed projects for different industries, brands and products. To name a few of our clients: 

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INFORMATION TECHNOLOGY, RESEARCH INSTITUTION, FINANCIAL INSTITUTIONS, NON GOVERNMENT ORGANIZATION BANK BNI Siemens AG Microsoft Banking Competencies Center Bubu Internet HSBC NAMRU 2 (U.S. Naval Medical Research Unit No.2) in association with LITBANGKES R.I. Jasa Tania Insurance FREELY - Options Trading Seminars ASPIMTEL GSMKonsep Dow Chemical Indonesia CCFI - Coca-Cola Foundation Indonesia & USAID MILLENIUM CHALLENGE CORPORATION INDONESIA LEAD Indonesia Ministry of National Education ANZ Bank


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Motorola The Body Shop Siemens Mobilephones JAPFA-OSI Food Industries Nestlé Indonesia OPEL - General Motors PaperOne L’Oréal Indonesia for Maybelline and Natea (now Nutrice) KOMSELINDO ELNUSA Group Estée Lauder, Clinique Sopexa-France LEGRAND Indonesia WENGER Indonesia BURGER KING HÄAGEN-DAZS ELLE Indonesia magazine Tonino LAMBORGHINI & FORMITALIA by Paolo GUCCI Pizza MARZANO PT Hero Supermarket Tbk. VIVERE PT Sarinah Persero (Tbk)



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Aquila Hotel Bandung Plaza Business Centre Patra Hotel, Resort, Inn and Lodge Raffles Medical Center Singapore Mall WTC Matahari Serpong Taman Puri Permata Hijau The Jakarta Women & Children Clinic Dharmala Intiland Tbk Far East Organization - Singapore The Peak A Beaufort Residence Darmawangsa Square-the City Walk Senayan City Singapore Tourism Board Parkway Cancer Center – Singapore Resort World Sentosa Cordlife

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Alessandro Nannini Prambors Radio Prima Taste Café & Restaurants MTV Indonesia Universal Music Indonesia for its international artists A1 Racing –VVIP Hospitality The Nine Muses Dining Club The W9 – Club de Dance EMI Music Indonesia

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brings brand to live‌

NestlĂŠ Expo

International convention

A painting exhibition officiated by Dian Soedardjo Socialites gathering during the opening at Cassis

National Early breastfeeding declaration opening ceremony by The Governor of DKI Jakarta

National Immunization campaign Ministry of Health – MCCI/USAID

CSR Campaign Multi Media Campaign on ‘Cinta Air’

Involving local government, community, students and media

A Multi Media Campaign on Watershed of Coca-Cola and USAID at villages of Bekasi area

The Monthly program in connection with the national and world day such as World Water Day, Earth Day, World Environment Day and many others, include community participation and empowerment

Some of programs done e.g. Community Based Preparatory Training, Safari Cinta Air, Renovation of Shallow Well, Go Green School - Workshop and Activities for High-School students, Movie making Clinic, Water Testing Day, Cinta Air Jamboree, Clean and Hygiene Day, Hand-Wash Campaign and Radio TalkShow

The program received good community respond, interest and participation as well as media coverage print and electronic

World Water Day 2007 In conjunction of Coca-Cola and USAID Watershed Campaign

- Get water sample, Analyzing oxygen generated by plants, analyzing water quantity saved by plants…at Cibubur Lake area

- Distributing bookmark Messages, inviting public to plant trees in their yard by distributing 2007 trees

CSR Program -Tsunami Relief - Yogya Earthquake victims

Dow Chemical Indonesia on Tsunami Relief program by constructing Rapid Respond Housing that is Earthquake proof and Housing Reconstruction for Yogya Earthquake victims

French Festival

Some Press Events‌

Pizza Marzano

H.E. Ambassador of Singapore and Mrs Lee and the Media, at the opening event of Prima Taste Singaporean Restaurant The Jakarta Women & Children Clinic In Association with National University Hospital of Singapore

The Peak A Beaufort Residence at Sudirman


Communicating Singapore Property and Urban development thru Media Visit

PROPERTY TOUR Far East Organization Opening the horizon of the media on its growth, strategy, policy and more‌

MEDIA VISIT TO URA SINGAPORE Exploring the Urban development project

Sending INDOSIAR TV for special feature on Far East Organization properties in Singapore

The Peak –

A Beaufort Residence at Sudirman

Topping Off 35th Storeys and 55th Storeys The Peak Twin Tower Apartment Media and Owner ceremonial and gathering event

Heineken-UEFA Champion League Indonesia Trophy Tour

• Bringing excitement to the media and public, especially football’s lovers by the presence of famous UEFA Champion League trophy • The event has receive massive media coverage, print as well as electronic

As Surabaya Liaison Office for

Singapore Tourism Board, Promoting Singapore as destination

Being the eyes and ears, hand and legs in representing Singapore as destination to Surabaya market and the surrounding cities for its BTMICE, Leisure, Health Care, Education and Tourism

Elevating number of visitors through creation of attractive program, collaborating with local prominent media, Travel Agents, Airlines Number of future visitors and interested party has been increased due to the presence in Surabaya

Legrand Relationship n Appreciation Events

Office and show Panel inauguration Media Familiarization Program for its Smart Home and In-One Products Distributor and Shop Owners Gathering and Award Presentation

French food festival SOPEXA Indonesia •

SOPEXA is a French independent Agency, representing French agroalimentaire to the world

Promoting French food & beverages industry in venues where the target audience are and by participating in several exhibitions

Introducing and augmenting awareness of varieties of French food industries

Bring its delicacies, art & cultural, fashion & beauty, education on hotelier and F&B through consumer PR, trade promotion campaign, workshop on chocolate, wine class…




Consumer, Government Institutions, IT, Publishing Companies…

Communicating Singapore

Bringing Singapore soul to Medan STB office


•Supporting Singapore Tourism Board on their Roadshows •Reaching out the target audience to buy the uniquely Singapore •Offering the best education, hospital and medicine, shopping… SINGAPORE EDU EXPO

PCC And CanHOPE Activities PCC Supporting Pita Kuning Foundation Participating in Reebok Fun Walk with Booth Activities for Children, Embracing them to Care for heir friends, Children Cancer Patients

Cancer Gathering Event with CanHope – Motivational talks with ‘Survivors and Healthy Lifestyle’ enthusiast

Product Launch

•Using PR Oriented experiential marketing concept •To win the heart and mind of the audience in rural cities •Getting closer to the target market through events involving the interaction with the public


Mobile Exhibition Nationwide

Strengthening Corporate Internal Communications through motivational programs

•Dancow Milk is the largest contributor among Nestlé brands •The campaign is to promote the milk drinking habit whilst preserving the Indonesian fables to kids •More than 100 elementary schools participating in School Team Fable painting competition •The Initiative is the harmony working in a team, the painting should tell one of the traditional fable and it represent the school not individual, painting while standing show the strong and healthy bone and body •Further, the fable animation was printed and inserted in the box, and became cartoon movie too

Initiative Campaign

The Team 


Dahlia has been in the PR industry for decades. Her professionals background include Head of External Affairs-Indonesia, Standard Chartered Bank, in charged for Bank Bali acquisition project - managing strategic communications. Before co-founded IDEA she was the Director of Corporate Affairs, General Motors Indonesia and Public Affairs Manager, BAT Indonesia. Her career abroad was with the Indonesian Embassy in Belgium, and Cathay Pacific Airways Ltd, Hong Kong. She is also a Sworn translator for French, English & Indonesian by the Royal Palace of Justice in Brussels. She received a Maîtrise en Politique Internationale from Universite Libre de Bruxelles (Belgium) and Bachelors in International Commerce and Public Relations, respectively from Enseignement Superieur Institut Lucien Cooremans and Ecole de Relations Publiques (Belgium) She a guest lecture in several Institute and conducts in-house training and Speakers of several Talk-Show and Seminar for Public Relations, Communications and Ethics

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ARIO SADEWO- IDEA Design, Founder

Founder of IDEA Design Division, who is our sister, a division providing architectural and interior design and production. IDEA Design is also our strategic partner in event and exhibition management for creative and construction of stage, booth, backdrop and other logistics support Ario also run and manage the production of interior products and management projects. He is the mastermind of most exhibition booth and mobile exhibition concept, which manage the visibility and success of among others Motorola for its Motobus, MotoTruch, MotoVan and Motorola Boutique at Senayan City, Nestlé Expo, Profitable Before founded IDEA Design, Ario who earned his Bachelor in Architecture from the University of Pancasila combine with several apprentice job abroad has been appointed as Real Estate Project Manager of Elang Realty and Quality Control & Engineering Division Manager, Aquila Hotel Bandung

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General Manager Business Development Officer Media Relations Officer Administrative Assistant Business Development Executive Business Development Executive

Thank you‌

IDEA Marcomms  

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