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INTRODUCTION TO….

“I THINK PEOPLE STILL UNDERESTIMATE IN THE DECADE AHEAD HOW MUCH DIGITAL APPROACHES WILL CHANCE THE WAY THEY WORK AND THE WAY THE LIVE”


INTRODUCING SOSTAC SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan: Situation: Where are we now? Objectives: Where do we want to get to? Strategy: How are we going to get there? Âą The Big Picture Tactics: How are we going to get there? Âą The Detail Actions: Who is going to do what and when? Control: How can we control, measure and develop the process


FEATURE Work with content, goods or services you offer: • Depending on the type of market that will attend various e-marketing strategies. • The promotion has multiple variants, each of which depend on existing variables in the market currently • Generate more traffic is the goal of a campaign to promote electronic • To improve your rankings in the search engines will increase the volume of traffic to your site.


PROFIT • Saving: Send an e - mail, every day is cheaper and rates segmented and diversified portals have had to be reduced to the increased competition and the variety of offerings. Also generate own user bases is becoming easier. Today virtually all portals, websites or companies have databases and users via email. • Speed: Use e-mail marketing generates advantages in terms of speed and interactivity, as it takes less time for: - Getting to the users. - Reach users frequently (repeat and insist). - Run sales. • Customization: every day technology allows users to get more personalized, collecting tastes, beliefs and interests of users, generating direct and effective. • Measuring Results: One of the major advantages of the use of the emails is the ability to measure the effectiveness of messages sent, which helps in the development and improvement of sales strategies. • Global Communication skills: You can get into contact with people around the world.


Emarketing