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PANGAEA We encourage and embrace diversity. Established in 2012, PANGAEA is a studentrun multicultural advertising agency. With the collaborative work of our account and creative teams, the agency spreads words of multiculturalism while embracing and encouraging diversity. Â


PANGAEA "Multikinds" Event  


With the collaboration of The Leo Burnett Group, we created an event where we bring various multicultural student organizations and share a night embracing diversity and advertising on campus with guest speakers from Leo Burnett and Arc Worldwide. Our campaign was word-of-mouth via social media and personal invitation cards to the multicultural student orgs.


Invita(on Copy  


Client CSSA (Chinese Students and Scholars Association)


Client need:

Campaign for CSSA's promotion of International Summer School in China

PANGAEA:

Print and digital ad placements on Facebook and CSSA’s webpage This was the first ever ad in AAF Illinois and the agency created in both Chinese and English


Client APAC Asian Pacific American Coalition


Client need:

Promotion for “I Am Asian American Week”

•  Spread message of multiculturalism and Asian American heritage •  Each multicultural organization within APAC will hold different events each day of the week with entertainment and food

PANGAEA : Created postcards with the listing of events with a special QR code directing the user to APAC’s event page

Pangaea work  
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