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AIESEC Norway Membership Recruitment: National Message

The Vision

Peace and fulfillment of humankind's potential.

The Core The Promise

1. 2.

The means to «stand out» and make a difference

3.

4.

The promise can only be fulfilled by taking the opportunities in the organization and working for results, since this is in the core of AIESEC: practical leadership development

Global , student-driven, social business that does exchange Network of students, organizations and professionals Practical Entrepreneurial and Leadership Development A platform for personal growth and professional development

The Values 1. 2. 3. 4. 5. 6.

Activating Leadership Demonstrating Integrity Living Diversity Enjoying Participation Striving for Excellence Acting Sustainably

The Benefits 1. Practical team work experience 2. A meaningful experience in running operations in a global business 3. Personal Growth and Professional Development 4. Access to a global network and international opportunities 4. Project Management Experience 5. Opportunity to expand personal and professional network 6. Lots of fun

Explanation of the Foot Print - This foot print is a framework for the messages in the membership recruitment towards the students. It clarifies the different aspects of AIESEC and gives us a common understanding of what AIESEC means for us, and what we should communicate to the students . VISION: The ”Why” – explains for which purpose AIESEC exists VALUES: Gives the framework of how AIESEC operates internally THE CORE (attributes): The ”What and How” -explains what AIESEC is, what is the core of the organization THE BENEFITS: Explains which benefits the students gain by joining AIESEC THE PROMISE: Defines the end ”goal” that we promise to our members –> through taking the opportunities that the organization offers and thereby gaining the benefits, they can expect to fulfill the promise. The main message, and the different messages we convey to the students should be built around: 1. The Promise 2. The Benefits 3. The Core At the same time, we need to make sure that the messages are always somewhat connected to The Vision and The Values (in order to make sure that the messages are not in conflict with what we stand for)


Example of how to present/sell AIESEC 1. The Promise (this is what should attract the students and make them curious about us) ”Through working in AIESEC during your study time you will develop personally and professionally in order for you to stand out in the competition for the job that you would want in the future.” - Argument 1 (benefit) ”In AIESEC you can gain practical team management experience by leading a project” Proof (the core + testimonials/examples) : ”In our Local Committe you are able to join 3 different projects: project X, project Y, project Z. By doing this you have the chance to develop (competency, skill) through working with (responsibilities, tasks)” ”A story about a successfull alumnus” - Argument 2 (benefit) Proof (the core + testimonials/examples) - Argument 3 (benefit) Proof (the core + testimonials/examples) It can also be useful to think about what aspects of the organizations the students can be sceptical about, and define potential counter arguments Example: ”how could I work in AIESEC , work for money and pass my exams at the same time?” Answer: ”it is exactly that kind of personal qualities you are able to develop in AIESEC: through working hard with something you find interesting, you learn how to prioritize and balance many things at the same time.


What can you gain by joining AIESEC? OGX Global Community Development Program (National Projects: Fredskorpset Project, Impact Africa, Impact Asia, Extended Exchange)

Area of work

Position

Experience, knowledge and skills gained Practical team work Access to a global network Marketing and promotion Team Member Human resources Knowledge of other countries Sales to students and graduates Global Knowledge about community development Community Project management and development Development Team management OGX Strategy development Access to a global network Project Manager Marketing and promotion Sales to students and graduates Human resources Knowledge about community development What can you gain by joining AIESEC? OGX Global Internship Program (National Projects: Corporate Graduate Program, Extended Exchange)

Area of work

Position

Experience, knowledge and skills gained Practical team work Access to a global network Marketing and promotion Team Member Human resources Knowledge of other countries Sales to students and graduates Global Knowledge and network of the corporate sector in other countries Internship Project management and development Program Team management OGX Strategy development Access to a global network Project Manager Marketing and promotion Sales to students and graduates Human resources Knowledge and network of the corporate sector in other countries

What can you gain by joining AIESEC? ICX Global Community Development Program (National Project: Active Summer)

Area of work

Position

Experience, knowledge and skills gained Practical team work Access to a global network Team Member Sales Knowledge about the Norwegian NGO market Global Knowledge about community development Community Project management and development Development Team management ICX Strategy development Project Manager Access to a global network Sales Knowledge about the Norwegian NGO market Knowledge about community development


What can you gain by joining AIESEC? ICX Global Internship Program (National Projects: IT Talent, Incubator Project) Area of work

Position

Experience, knowledge and skills gained Practical team work Access to a global network Team Member Sales Knowledge about the Norwegian Corporate Market Access to a professional network in Norway Global Project management and development Internship Team management Program ICX Strategy development Project Manager Access to a global network Sales Knowledge about the Norwegian Corporate Market Professional network in Norway

National Message: Expectation Setting What does it mean to be a member of AIESEC Norway? -

Practical team leader and team member experience through running internship projects at local level Entrepreneurial experience through taking part in creating, developing and executing strategies to achieve organizational goals Personal and professional development happens through working hard to achieve organizational results Opportunity to start the experience both as team member or as team leader To work in a social enterprise: AIESEC strives to achieve our social purpose, at the same time as we internally function as a business (aim to have a profit through our results in order to sustain and increase our operations)

What do we expect from you? - Willingness to learn new things - Motivation to develop yourself personally and professionally - Motivation to gain professional experience - Commitment and dedication of time to AIESEC (8 – 25 hours a week, depending on position) - Hard work and contribution to organizational results - Attendance on our local and national events (seminars, conferences etc.) - Attendance on our National Introduction Conference (Excel: 22nd – 25th of September) - Commitment to AIESEC for one year What can you expect from us? - To provide team member and team leader - Opportunities to gain experience within team and project management, sales, international internships, human resources, communication, finance - Professional experience through working in a social enterprise - Possibility to go on an international internship after your local experience - Introduction to AIESEC at the National Introduction Conference: Excel - Introduction to and training in your areas, projects and roles at the National Introduction Conference: Excel - Training Support, guidance and coaching within your working areas - Opportunities to attend local, national and international conferences for further development, trainings, learning and networking


Usage of the message: Recruitment step by step PROMOTION

1. Emails Purpose To make people interested in order to: o Go to the website to apply o Come to promotional events to get more information Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Link to more information (website) o Link to more information about promotional events (where can the applicants find you in order to get more information) o How to apply: link to application form Format It is short, it catches peoples’ attention, it is easy to understand the information

2. Classroom Presentation Purpose To make people interested in order to: o Go to the website to apply o Come to the promotional events to get more information Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Information of where they can come to get more information (promotional events) o Information of how they can apply (website) Format It is short, it is exciting, it catches peoples’ attention, it is easy to understand the information 3. Stand Purpose o To make people interested in applying in order to: Go to the website to apply Come to the promotional events to get more information o To explain more in detail which opportunities they can get in AIESEC, and what it means to be a member/leader in your LC Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Information of where they can come to get more information (promotional events) o Explanation of: Opportunities in your LC What it means to be a member in your LC o Information about basic expectations -> focus on the benefits the people will gain by following the expectations Format: Personal communication adapted to the person, explanations and clarifications 4. Information Meeting/Event Purpose o To create excitement around AIESEC membership and make people interested in order to: For people to understand more about AIESEC, and to want to become members Go to the website to apply Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Explanation of: Opportunities in your LC What it means to be a member in your LC Information about basic expectations -> focus on the benefits the people will gain by joining AIESEC SELECTION (more information about selection will come with the selection guide and materials ) The applicants understand what they have applied for and can take a decision based on the information you have provided about AIESEC and about your LC All the expectations are set by the individual interview so that we ensure that all the candidates we select are meeting our profile


How to communicate about AIESEC