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Apple


INTEGRATION Apple in the technological field is the top dog; the one to beat. It is the lead in advancements of the technology new age era, but along the way i feel that Apple has not had practicality in mind when coming out with new products. For instance with the introduction of the Ipad one would ideally want to upload documents, picture files etc, on to them but as of now with there being three versions of the Ipad out none of them have ports for usbs, or memory cards that could easily be there, Unfortunatley the same could be said about the Macbook Pro with the loss of the disc drive that most still find a necessity. This is where the concept of Integration comes in; an opportunity in which iconic Apple products become more than aesthetic beauty they start to contain the functional aspect that portable devices need to have. Thus creating the opportunity for Apple to not only be known as the ideal of minimilistic beauty but also of functionality. www

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Apple Rebrand (revised)  
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