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Who We Are


Mission Inspired by Colorado’s rugged individuality, our mission at Brecks is to use the naturally stress-relieving and uplifting properties of plants and herbs to support men’s physical and mental health. Proudly made in America, our body care products combine natural ingredients like coconut oil and aloe vera with time-honored essential oils to calm the mind and uplift the soul of our country’s hardworking men.

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Vision “FOR THE GOOD OF MEN” Our tagline “For the good of men” is more than just a way to describe our products. It is a proud declaration about who we serve. We want to be the leading natural body care brand for hard-working men that supports their physical and mental well-being at an approachable price.

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Who We Serve


“Jackson” • 32 years old • Latino male in Longmont, CO • Works in the Agricultural Industry • Works hard and takes pride in his personal code of honor • “Get the job done” is his favorite phrase to encourage himself and his colleagues

• A blue-collar worker but has aspirations to be an entrepreneur or executive in the future • Knowledgeable about organic and natural products; knows they’re good for him but isn’t impressed by trends • “At the end of the day, you get drunk, go to bed, wake up, and do it all over again.”

• Shops at Wal-Mart or Target • A “no-fuss, no-muss” man; isn’t interested in expensive or “prissy” body products BRAND GUIDE


Industry Research


Competitors Industry mainstays in the men’s body care sector

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Competitors Emerging and/or Natural Brands

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Brand Design


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Brand Colors NEUTRALS

ACCENTS Hex: #F4F0E8 RGB: 244, 240, 232 CMYK:

Hex: #C72417 RGB: 199, 36, 23 CMYK:

Hex: #121212 RGB: 18, 18, 18 CMYK:

Hex: #30394B RGB: 48, 57, 75 CMYK:

Hex: #FFFFFF RGB: 255, 255, 255 CMYK:

Hex: #715B49 RGB: 113, 91, 73 CMYK: BRAND GUIDE


Typography Brecks typography is intentionally no-fuss, easy-to-read, bold, and masculine - just like our products.

Roboto Slab Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Open Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Exfoliating Bar Coconut oil and aloe vera naturally cleanse and soothe your skin while essential oils like bergamot and eucalyptus awaken and uplift your spirit.

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Logo Concepts

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Final Logo

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Imagery

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Product Design


Product Line Our product scents and essential oil combinations are inspired by the rugged beauty of Colorado, helping men feel energized (RIDGE), relaxed (SIERRA), or experience a deep clean (SPRUCE).

RIDGE - Bergamot, Eucalyptus, Ylang Ylang, Mint SIERRA - Vetiver, Sandalwood, Cedarwood SPRUCE - Eucalyptus, Tea Tree, Fir, Lime + Charcoal

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Social Presence


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Questions? Email info@brecksbodycare.com

Brecks Branding Project  
Brecks Branding Project  
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