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I NDUS TR I A L

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S TR ATE GY

DE S I GN


via luigui mercantini 4, 20158 Milano, Italy

+39 389 683 55 24

http://be.net/eduardoterorodriguez eduardooterorodriguez@gmail.com

di_eduardor

@ideduardor


Sweet honey the lovely medicine for children

Pharmaceutical packing is normally very conservative and boring. Sweet Honey wants to break that cliché. The package design is fun and colorful and closer to the sensibility of children. As a result, a totally renovated product which includes everything from the iconic shape of the bottle; the hexagonal shaped box container; the dropper and finally the flavours. The holistic approach is spread across every dimension and has an emotional appeal for both mother and child.

VIII CONCURSO DISENO DE EMPAQUES 2007

WINNER HONORABLE MENTION

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Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.

NOMINATION BEST DESIGN CONCEPT


Iconic shape a bottle inspired by a traditional honey pot and a dropper bee are icons that add a new expression to the brand

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


beehives arrive to the market to enhance the environment with vivid colors

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Yummy!!! 3 different flavored honeys to enjoy the medicine

Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Twist

cool your beers

The idea was to design the perfect piece for the appertivo occasion, inspired by Peroni Nastro Azzuro and Alessi. As a result, Twist is an ice cube holder with a modern look that reflects the simplicity, minimalism, and stylishness of the Italian design culture.

PARTICIPANT

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Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Purity bottle as water

The design is quite minimalistic, and is inspired by the night life associated with chill out, stylish, fashion and alcoholics beverage. The bottle is perfect for evening events and cocktail preparation. The stylish body and sharp neck will strengthen the personality of the brand and have a high impact on the HORECA market.

“The Perfect Shape for The Perfect Water” AQUA CARPATICA Design Contest 2010 PARTICIPANT

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Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Your video beam in your way just plug it and present like a pro

The video beam is a perfect combination of ergonomic design and functional ease for presentation purpose. Its small size and round shape enable users to carry it easily. A intuitive user interface makes the overall functionality simple and friendly for the user. The design gives an expression of innovation and will make the brand stand out. Humancenter Design 3Design Psrender Pixelmator

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Industrial equipment can also be touched by design

Romocut is a new concept design for CNC tourning machines which enhances value using design. As a result, the new machine is ergonomic with panoramical work area needed in the manufacturing process. Its simplistic design and friendly user interface is focused on the usability tasks of the operators and makes the navigation of work environment easier for them. Humancenter Design 3Design Psrender Pixelmator

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


PaPer Pots the beauty of cooking

Novacart is a leading paper manufacturer in the B2B market and wants to enter the B2C market via the retail channel. The task was to create a new business strategy with a focus on high design value. As a result, Paper Pots, a new range of replenishing, biodegradeable paper pots with a fixed base. The design combines 2 cooking materials that complement each other: the classic metal and paper. It will involves a one time purchase of the metal pot and a refillable paper pot which can be bought as needed. A key advantage of the product is that the user can cook, and serve in the same pot and then either store or dispose as needed. It reduces the need for storage space; is presentable on the table; could be used for takeaway and cuts down on the washing up. Design Team: Eduardo Otero Rodríguez, Andrea Di Marco, Alessia Bellon, Zhang Zhang, Rujuta Sheth INNOVATION WORKSHOP

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Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


cook and serve in the same pot.

Paper pots


cook, pack, eat

Paper pots

Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Niente é Qualcosa is absolutely something

The idea is to strengthen Piazza Portello’s identity as a creative hub where the art of doing nothing is ultimately alive. A beautiful, colorful installation of Polypropelene thread suspended from the ceiling will act as a means of playful communication. Cups of the same material hang on opposite ends of the thread, acting in the same purpose as paper cup phones. Passers-by can talk on opposite ends of the gallery using these plastic cups, demonstrating the pleasure of conversation through a playful installation from different sides of the gallery. Design Team: Eduardo Otero Rodríguez, Katrina Encanto, Zhang Zhang

CONTEST SHOPPING TUBE REVITALIZATION 2011

WINNER FIRST PRIZE

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Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Agua in Situ collecting water from the rain

Aqua in Situ is a sustainable design inspired by the Millennium Development Goals of the UN. The design aim is to supply water for poor people in Southern Colombia where a water management system does not exist. Another objective of the design was to raise the awareness of preserving and harvesting water. The core idea was to collect rainwater for the consumption of a family of four, taking advantage of the tropical climate. The water is sterilized by the carbon filter connected at the end of the distribution pipe. Inspired by the beauty of the local nature, the design is perfectly integrated with the environment.

II Award 2008 4th Best Graduate Project

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collecting The large surface allows it to catch the rainwater and canalizes it to the pipe distribution

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


water harvesting parks The systems can be used not only in rural areas, but also in urban areas to increase the water harvesting impact.

Copyright Š 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Sketches

Ideation + exploration process

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Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


eduardooterorodríguez I NDUSTR I AL

DES IGN

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Eduardo Otero Rodríguez holds a Bachelor´s degree in Industrial Design at ICESI University Colombia (2008). Eduardo also pursued studies in an exchange Industrial Design program at Pforzheim University (2007-2008) in Germany. Nowadays he is a candidate for the MA in Strategy Design at Politecnico Di Milano (class 2012). Eduardo has worked as an Intern Packaging Designer in Red Pack Brand Design, a design agency in Hamburg. Currently he is working as a freelance Industrial designer with a focus on structural packaging. Eduardo is a designer who uses a humanistic approach for developing the right products for people. He is specialized on designing consumer goods, structural packaging, accessories and retail design through an holistic strategy design approach. His goal is to create unique product designs that emphasize aesthetic, ergonomic and sustainable criteria to showcase the emotional value. He is a designer with strong 3D skills, ideation process and problem solving capabilities that combine analytical and creative thinking to develop innovative concepts. MindSet I believe that design is an integral part of the construction of society. Design allows you to create new alternatives in the environment and human behavior. It is for this reason that it is essential to interpret the users and the problem from a holistic point of view, in order to develop meaningful designs.

Copyright © 2011 Eduardo Otero Rodríguez I All Rights Reserved.


Portfolio eduardooterorodriguez 2011  

I am a designer with a humankind approach for developing the right products for people. My goal is to create unique product designs that emp...

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