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JUNE 2011

Preserving Our Future’s Workforce: Chamber staff and volunteers award certificates to the 2011 Young Americans during the May 18 banquet. The annual awards ceremony caps the school yearlong program that recognizes the top performing high school seniors. For more on the Young Americans program, turn to pages 10 and 11.

The Susquehanna Valley’s Business to Business Publication

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Susquehanna Valley Hearing Professionals


2470 Old Turnpike Rd. (Rt 45) in Brookpark Station Lewisburg • 570.524.EARS

Dr. Angela Muchler Dr. Kelly Cormell Au. D., CCC-A

Au. D., CCC-A

Just A Word


Just A Word. . . From the Battlefield to the Boardroom

Our Mission The Greater Susquehanna Valley Chamber of Commerce is a regional, membership-based business organization dedicated to preserving and strengthening the Valley’s business environment and quality of life by providing programs and services that promote civic, social, business, and economic growth and development.

Board of Directors

CHAIRPERSON VICE CHAIRPERSON Jim Barbarich, M-C Federal Credit Union SECRETARY Charlie Ross, GSVCC TREASURER Toney Coukart, Weis Markets Inc. PAST CHAIRPERSON Joe Cipriani, Keystone Forging Co. PRESIDENT / CEO Charlie Ross, GSVCC Denise Prince, Geisinger Ventures

This month we find ourselves sandwiched between Memorial Day and Independence Day, two bookends set aside to commemorate the sacrifices made by members of our armed forces for the freedom of ourselves and others. I therefore find it appropriate to reprint this gem of an article by Jeff Bussgang, chronicling a former Navy SEAL’s journey from the battlefield to the boardroom. Bussgang gives us some excellent metaphors for business as taught by Brendan Rogers, who served our country in a manner worthy of our utmost respect. This article was originally published in Bussgang’s “Seeing Both Sides” blog under the title, “War metaphors in business are overused, but some battlefield lessons really do apply.”

Special Thanks to our

Chair’s Circle Keystone Building Products Inc. Stahl Sheaffer Engineering, LLC Mifflinburg Bank & Trust Company The Northumberland National Bank

My thanks to Jan Wilson, current Chamber ambassador and former development officer, for passing this to me and getting Bussgang’s permission to republish it. **** There has been a surge in interest with the world of the Navy SEALs since the Osama bin Laden action, and I confess to being caught up in it myself. One of my portfolio company CEOs, Will Tumulty of Ready Financial, is a former SEAL (1990-1995). Will was kind enough to introduce me to a SEAL classmate of his, Brendan Rogers (SEAL 19902000), who joined me and 20 NYC CEOs/founders from the tech scene last night to talk about the SEALs -- the training, the planning and the operations behind their combat operations -- as well as drawing out some relevant lessons for entrepreneurs. Brendan went on to HBS and McKinsey after the SEALs and then co-founded his own hedge fund, so he had an interesting, multi-faceted perspective.

Coldwell Banker Penn One Real Estate Swineford National Bank Cherokee Pharmaceuticals Preflix / UniqueScreen Media Keystone Forging Company Nottingham Village Senior Living Community Bowen Agency Realtors Susquehanna University Geisinger Health System Kreamer Feed Inc.

Region Vice Presidents

REGION I REGION II Wayne Yohn, Heister House Millworks Inc. REGION III Mike O’Keefe, Evangelical Community Hospital REGION IV Steve Richard, SUN Home Health Services, Inc. REGION V Betse Humphrey, Cherokee Pharmaceuticals LLC REGION OTHER Sue Greene, Penn State Business Solutions Charlie Benner, Retired Dairy Farmer



Mike Wimer, Swineford National Bank Chuck Smeltz, Associate Member Dave Herbert, Keystone Building Products Inc.


Tom Clark, Attorney John Uehling, Contrast Communications

PPL Corporation

The discussion was wide-ranging and entertaining. The five key lessons Brendan highlighted were as follows:

Keystone Mobile Shredding The Daily Item

1. What’s hard is good. SEALs go through an intensive 6 month training program called Basic Underwater Demolition/SEAL training (BUD/S). The program is designed to test a candidate’s physical and mental limits. Traditionally,

North Shore Railroad Company Susquehanna Bank M&T Bank SUN Area Technical Institute


JUNE 2011

Facebook &


Hank Truslow, Jr., Sunbury Textiles Inc. Judi Karr, Nottingham Health Care Services


Greg Cole, Cole’s Hardware


2859 N. Susquehanna Trail, Shamokin Dam, PA 17876 570.743.4100 / 800.410.2880 / Fax: 570.743.1221 Hours: M-F 8:30 a.m. - 4:30 p.m. Find us on


Annette Sarsfield, Playworld Systems, Inc. Julie Barna, 2 Dental Divas


Jennifer Daddario

Dir. of Operations & Membership Development

Barbara Gonsar Executive Assistant

Rob Luff

Director of Communications

Shaylene Mordan Director of Programs & Development

Economic Development


CATHOLIC CHARITIES From L to R: Ellen Lazur, Chamber Membership Committee & Bowen Agency Realtors; Carole Klinger, Catholic Charities; James King, Catholic Charities Board; Dr. Mark Totaro, Catholic Charities; Mike McGranaghan, Catholic Charities; Kirk Reider, Catholic Charities; Truman Purdy, Chamber Membership Committee Co-Chair & Purdy Insurance Agency; and Joe McGranaghan, Chamber Ambassador & Shamokin Dam Mayor.

AXRUNKLE LAW OFFICES From L to R: From L to R: Julie Eriksson, Chamber Ambassador & Kreamer Feed Secretary/Treasurer; Brittany Lilly, receptionist; Mitzi Miles, estate paralegal; Charlie Ax, partner; Jeremiah Runkle, partner; Deb Fultz, real estate paralegal; Dee Yoder, legal assistant; Janie Neff, Chamber Ambassador & Next Step Coaching & Consulting owner; Joe Kantz, Snyder County Commissioner; and Charlie Ross, Chamber President & CEO.

GUS’S GARDEN CENTER: From L to R: Ted Hartley, Townecraft Cookware & Chamber Ambassador; Mike O’Keefe, CEO Evangelical Community Hospital & Chamber Board Region Three Vice President; Charlie Ross, Chamber President & CEO; Rand Ludwig, Owner Gus’ Garden Center; Gabriele Antensteiner, Gus’ Garden Center; John Showers, Union County Commissioner; Jim Barbarich, President & CEO M-C Federal Credit Union & Chamber Board Vice President; Mary Ellen Jansen, MetLife & Chamber Ambassador; and Pat Marolo, Susquehanna Valley Mobility Services & Chamber Ambassador. VOICE OF THE VALLEY


Member Spotlight



By: Robert Luff,

Director of Communications

I have a new respect for people with hearing loss. As I was talking to Dr. Kelly Cormell and Dr. Angela Muchler last month about their business, Susquehanna Valley Hearing Professionals, they asked me if I had ever had a hearing test. “Not since I was a kid,” I told them, shrugging. We all smiled as we realized simultaneously that the best way I could really understand the important work they do would be for me to experience it myself as a hearing patient. They gave me the full treatment. I sat behind a glass panel with headphones over my ears as I used a buzzer reminiscent of a quiz game show to indicate I was hearing beeps. Dr. Cormell watched me through a pane of glass, then came around to give me a new headset – one that send sounds through the bones of my inner ear. She explained that this particular test helps the doctors discern whether a hearing problem was the result of permanent damage, or simply from fluid in the patient’s ear. Fortunately I passed both tests with flying colors, but my experience was far from over. Dr. Muchler sat me in front of a computer screen to show me my hearing patterns – all healthy. “But let’s take a look at what you would be hearing if you had a hearing loss,” she said. A few clicks across the screen changed my hearing pattern to that of someone with “just moderate hearing loss.” Icons on the screen showed me the types of sounds that would fall in each hearing range, and several were out of my simulated range. Dr. Muchler clicked again and a recording of jazz music began playing. “That’s what someone with this type of hearing damage would hear,” she said. “You don’t really notice that you’re missing anything, until…” She clicked her mouse again, shifting the recording to my normal hearing range. Suddenly I could hear the pieces that were missing. I hadn’t heard any of the richness


JUNE 2011

Robert Luff, director of communications for the Greater Susquehanna Valley Chamber of Commerce, and Dr. Angela Muchler, of Susquehanna Valley Hearing Professionals, examine Luff’s hearing pattern. Dr. Muchler gave him a hearing test to simulate how people with hearing loss perceive the world around them, and to show him how they can compensate for the damage. of the music. She played another recording, this time of birds chirping and other typical outdoor sounds of spring. I barely heard a thing. Then she switched it over to the normal hearing range to reveal that I had missed nearly every pleasant sound of spring: the tweets of birds, chirps of crickets and whirs of cicadas. I’m thankful that I don’t have hearing loss, because I know I would miss those beautiful sounds. One last sound byte was enough to show me that I wouldn’t be able to handle a

hearing loss without a hearing aid. This one was the sound of a family enjoying an afternoon in the living room. Turns out, I missed more than half of what the man’s wife was saying, and I didn’t even realize there was a football game on the TV. That’s not good news for a sports fan! Dr. Muchler and Dr. Cormell explained that they run this simulation with patients so that their family members can get an idea of what their loved ones are hearing. It also shows a patient – who listens to the enhanced sounds through an ear piece – what he or she is missing out of life. They can then

take the hearing pattern and use it to program a custom hearing aid for their patient right away. And then there’s the TV. The two doctors took me into a lounge they recently furnished, turned on the TV and set it to mute. Then they gave me an ear piece with a volume knob that allowed me to hear it just fine. The TV has a transmitter on it that lets someone personalize

the volume for that ear piece. Meanwhile, my wife would be able to turn the TV to a comfortable volume to her and our guests, while I have it at a volume I need, broadcasted gently into my ear. Susquehanna Valley Hearing Professionals sells various transmitter-and-earpiece sets at their practice, and Please See “MEMBER SPOTLIGHT” on page 5.

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Chamber Happenings


June Chamber Meeting Thursday, June 9 11:30 a.m. - 1 p.m.

Danville Elks

1240 Montour Blvd, Danville Members: $15 per person Plans large and small: developing a strategy that meets your needs.

and small businesses. Our main presentation will be given by Bloomsburg University who recently went through their own strategic planning process and are now reaping the benefits. Our Made in the Valley Moment will be from a small business who has implemented a strategic plan in their own way. As the Chamber begins to launch into its own strategic planning process we want to hear from our members, and this is your chance to come and voice your opinion on what that plan should include. There will be time for Q&A with

Bloomsburg University and the Chamber- we look forward to seeing you in Danville! You can now Register and PAY online! Visit today! RESERVATIONS REQUIRED By June 3, 2011 Questions? Contact: Shaylene Mordan, Director of Programs & Development 570-743-4100 / 800-410-2880

Dr. Kelly Cormell, of Susquehanna Valley Hearing Professionals, examines Robert Luff’s ears during a hearing test. Dr. Cormell was demonstrating what a hearing loss patient goes through.

This monthly meeting will cover the importance of a strategic plan for both large

Member Spotlight

Joint Legislative Breakfast

they can be adapted for nearly any TV. There are some devices that allow the patient to hear a movie more clearly in a theatre. My experience as a hearing loss patient has given me a newfound respect for these people who live without some of the most joyful sounds of life, like the laughter of a young grandchild or the details of a conversation between friends. Too often, these people just nod along without knowing what is being said. Susquehanna Valley Hearing


Professionals is the only hearing practice in the Central Susquehanna Valley with two full-time doctors of Audiology in the office all week. They love helping people reclaim the sounds of life they have lost, and treat other problems related to hearing, such as dizziness. Susquehanna Valley Hearing Professionals Brookpark Station 2470 Old Turnpike Rd., Suite 8 Lewisburg, PA 570-524-3277

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Small Business Support Group Friday, June 17, 2011

and topics pertinent to small businesses.

Seminar: 7:30 - 9 a.m.

The next meeting will be held on Friday, June 17th at 7:30 a.m. at the Chamber’s Business Center. The topic of discussion will be “How to Create an Effective Brochure.” Members will weigh the benefits of advertising vs. public relations and considerations for making public relations a cornerstone of your company’s growth strategy

Chamber Business Center, Shamokin Dam Join other small business owners every third Friday of the month for support in taking your organization to the next level of success. This is an informal discussion group that will spotlight specific issues

The mission of the Small Busi-

ness Support Group is to provide a forum for small business owners to exchange ideas, offer solutions, educate, support and motivate each other through the success of their business growth and development initiatives. RESERVATIONS REQUIRED Questions? Contact Jennifer Daddario Director of Opperations & Membership Development 570-743-4100 / 800-410-2880

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Professional Development


Shattering the Myths About Gen X and Gen Y

By: Rhonda Campbell,

Owner, Jarhon Communications

For the first time in corporate history, we have four generations working side by side. But while they may share office or manufacturing space, recent studies confirm that these generations don’t understand one another. There are an estimated 93 million Veterans and Baby Boomers – the older of the four generations. Generation X and Generation Y are 124 million strong and these generations make up a large portion of the current workforce and are your future employees. So what do you really know about Gen X and Gen Y? How do you distinguish between myth and stereotype and the true picture of who they are and what they bring to organizations? In this article, we are going to take a look at Gen X and Gen Y with the hopes that a little understanding will help you to see these “freshman” and “sophomores” of the workplace in a new light. Myth: Gen X and Y employees are inflexible and lazy. They don’t want to pay their dues. Truth: What older generations may view as inflexible or arrogant, Gen X and Gen Y see as achieving work/life balance. Many were raised by Baby Boomers who worked long hours. Gen X and Gen Y are committed to their careers, however, making time for family and friends is equally important. Success is defined not so much by what they have, but the memories and impact they make in all areas of their lives. Strengths: Gen X and Y are dedicated, committed, and creative. They are excellent multi-taskers, team players, and are adaptable. They bring an optimistic perspective to the workplace. Strategies: Allow Gen X and Gen Y to have a say in decisionmaking and how their goals are achieved. Communicate your expectations for behavior and technical performance and then step aside and let them chart their course. Be open to new ideas and approaches. Myth: Gen X and Y employees are too focused on technology and the latest trends; it makes


JUNE 2011

them impatient. Truth: Gen X and Gen Y grew up with rapidly changing technology. Think about it, most Gen Y-ers have never made Jiffy Pop®. They’ve always had microwaves and can’t imagine waiting 45 minutes for a TV dinner. I just found out that my microwave has a “soften ice cream” setting. I didn’t have to wait five minutes for my ice cream to thaw; you would have thought I won the lottery. Gen X and Gen Y grew up in a very different world and that shaped who they are. They could no more put away their Blackberry than Boomers could head to the office without their briefcase. Their technological comfort and savvy is a benefit, not a detriment. Strengths: Gen X and Y are extremely comfortable with technology and so they are very adaptable to changes in software programs, new hardware, and new ways of doing things. They typically look for opportunities to do things faster, better, and more efficiently – all good news for organizations. Strategies: It is true that with advances in technology comes less patience. When you are used to having everything right away, it can be difficult when asked to wait. This is where the expertise and experience of Baby Boomers and Veterans can be very helpful. Communicate the reasons for the delays, the process behind the decisions, and keep Gen X and Gen Y workers in the loop. Good coaching and mentoring can go a long way in helping Gen X and Y understand that not everything happens at warp speed. Myth: Gen X and Y don’t appreciate rewards. Truth: Gen X and Gen Y view rewards differently than previous generations. Some of this is the result of their upbringing, some the result of economy. Baby Boomers loved status symbols – a company car, executive washroom, big bonuses, etc. Gen X and Gen Y are motivated by opportunity and flexibility. The good news is that the types of rewards and recognition that Gen X and Y seek and respond to are far less expensive.

Strengths: Gen X and Y are self reliant and entrepreneurial as well as creative and goaloriented. They want to make a difference and want to know their efforts (not just the results) are appreciated. Strategies: Get them involved in the decision-making process; give them a chance to lead teams or projects, tap into their entrepreneurial spirit, and recognize their efforts with personal feedback in a timely fashion. Gen X and Gen Y are looking for proof – every day – that their work matters. T.G.I. Friday’s, a chain of more than 500 restaurants, offers their top employees (from server to cook to dishwasher to manager) the choice to work at any Friday’s location around the world. A friend I went through school with transferred to a T.G.I. Fridays in Alaska after she visited the state and fell in love with it. Thanks to T.G.I. Friday’s policy, they kept a valued employee in the organization. Smart. Myth: Gen X and Y are too self-absorbed to be involved in community and volunteer activities. Truth: Gen X and Gen Y, as a whole, make excellent volunteers and community leaders. Their natural aptitude to multitask and work collaboratively is a great combination. Additionally, Gen X’ers are known for being creative and adaptable; while Gen Y is known for being optimistic and interested in giving back and making a difference.

Strategies: The great news is Gen X and Gen Y are excited about giving back to their communities. They key is to create opportunities that fit their lifestyles and commitment levels. Shorter, well-defined assignments and activities play better to Gen X and Gen Y lifestyles. They bring their natural tendencies toward technology and creativity to the table as well as a desire to be part of the decision-making process. If utilized well, Gen X and Gen Y make strong additions to community and volunteer organizations. Parting Words There is a saying, “where you stand determines what you see.” Every generation’s perspective is shaped by their upbringing, world and economic events, and personal values. Each generation brings its own strengths and challenges to the workplace. The key is to step outside of your perspective and consider what has impacted and what motivates others. Through this type of understanding, we can garner the best that each generation has to offer. Some people see four generations working together as an obstacle to overcome and manage. I think it is a terrific opportunity to learn from and educate one

Who Are The Generations?

VETERANS Born: 1923-1942 / Ages: 69-88 BABY BOOMERS Born: 1943-1963 / Ages: 48-68 GENERATION X Born: 1964-1982 / Ages: 29-47 GENERATION Y Born: 1983-2000 / Ages: 11-28

What About Money? Does money motivate Gen X and Gen Y?

I don’t believe money is a real motivator for anyone. The reality is that after two pay-checks, any increase “disappears”; it is just part of their normal compensation. Everyone loves a little extra money, sure. But, it doesn’t hold long-term value in terms of motivation. another. Sometimes, your elders do know best. And, sometimes, it’s time for a change. It’s all about respect and balance. Gen X and Gen Y have a lot to contribute to the workplace. Our challenge is to embrace the opportunity. Interested in learning more on interacting with other generations? Turn to page 17.

According to the Corporation for National and Community Service, about 8.24 million young people ages 16-24 volunteered in 2008, over 441,000 more than in 2007. This increase in young adult volunteers makes up almost half of the overall increase in the number of all volunteers nationally. Strengths: Gen X and Y are self reliant and entrepreneurial as well as creative and goal-oriented. They want to make a difference and want to know their efforts (not just the results) are appreciated. Gen X brings with them experience in management, organization, team building and other talents garnered in the workplace. Gen Y brings with them optimism and a tenacious spirit.

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Environmental Responsibility


Go Green While Saving Green

By: Cherie Ross,

Mifflinburg Main Street Manager

I read recently in The New York Times that as the economy has become more difficult, the allure of purchasing “green” household products has faded. In 2008, Clorox introduced Green Works, an environment friendly cleaning product line. They said it these products would “move natural cleaning into the mainstream”. Sales that year topped $100 million. Sales have since fallen to $60 million per year and other brands, such as Arm & Hammer, Windex, Palmolive, are also sinking. It’s largely the additional cost of these environmental friendly products. So this month, let’s see how you can go green and save green at the same time. Baking Soda A commonly available mineral full of many cleaning attributes, baking soda is made from soda ash, and is slightly alkaline (its pH is around 8.1; 7 is neutral). It neutralizes acid-based odors in water, and adsorbs odors from

the air. Sprinkled on a damp sponge or cloth, baking soda can be used as a gentle nonabrasive cleanser for kitchen counter tops, sinks, bathtubs, ovens, and fiberglass. It will eliminate perspiration odors and even neutralize the smell of many chemicals if you add up to a cup per load to the laundry. It is a useful air freshener, and a fine carpet deodorizer.

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Liquid Soaps and Detergent Liquid soaps and detergents are necessary for cutting grease, and they are not the same thing. Soap is made from fats and lye. Detergents are synthetic materials discovered and synthesized early in this century. Unlike soap, detergents are designed specifically so that they don’t react with hard water minerals and cause soap scum. If you have hard water, buy a biodegradable detergent without perfumes; if you have soft water you can use liquid soap (both are available in health food stores).

A chemical neighbor of baking soda, washing soda (sodium carbonate) is much more strongly alkaline, with a pH around 11. It releases no harmful fumes and is far safer than a commercial solvent formula, but you should wear gloves when using it because it is caustic. Washing soda cuts grease, cleans petroleum oil, removes wax or lipstick, and neutralizes odors in the same way that baking soda does. Don’t use it on fiberglass, aluminum or waxed floors—unless you intend to remove the wax.

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White vinegar and lemon juice are acidic—they neutralize alkaline substances such as scale from hard water. Acids dissolve gummy buildup, eat away tarnish, and remove dirt from wood surfaces.

Washing Soda

Making video

• • • • •

Mold Killers and Disinfectants White Vinegar and Lemon Juice

. . . Simple

• • • •

For a substance to be registered by the EPA as a disinfectant it must go through extensive and expensive tests. EPA recommends simple soap to use as a disinfectant There are many essential oils, such as lavender, clove, and tea tree oil (an excellent natural fungicide), that are very antiseptic, as is grapefruit seed extract, even though they aren’t registered as such. Use one teaspoon of essential oil to 2 cups of water in a spray bottle (make sure to avoid eyes). A grapefruit seed extract spray can be made by adding 20 drops of extract to a quart of water. Houseplants Houseplants are our oftenoverlooked helpers in ridding the air of pollutants and toxins, counteracting outgassing and contributing to balanced internal humidity. It is suggested that one plant should be allowed for approxi-

mately 10 square yards of floor space, assuming average ceiling heights of 8 to 9 feet. This means that you need two or three plants to contribute to good air quality in the average domestic living room of about 20 to 25 square yards. Research has shown that these 10 plants are the most effective all-around in contributing to balanced internal humidity. • Areca palm • Reed palm • Dwarf date palm • Boston fern • Janet Craig dracaena • English ivy • Australian sword fern • Peace Lily • Rubber plant • Weeping fig And don’t forget that if you are making your own cleaning solutions to store them in a place well away from children and pets and to label them clearly. Happy spring cleaning!

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LSV Spotlight


Priestley House Presents

Newly Revamped Lab Exhibit Friends of Joseph Priestley House is planning a grand opening celebration for a renewed interpretation of the chemist’s 18th century laboratory on Sunday, June 19 from 1 - 4 p.m. The laboratory, one of the first of its kind in America, was built in the late 1790s, prior to construction of the GeorgianFederal style residence which was finished in 1798. The house, owned by Pennsylvania Historic and Museum Commission, is staffed by volunteers under a management agreement with the state, is located at 472 Priestley Ave., Northumberland. The lab has been newly outfitted with two reproduction furnaces and a fume hood. Reproduction glassware and ceramic vessels are set in place as though Priestley is at work. Design of the long-awaited exhibit was researched by Mary Ellen Bowden, a Philadelphiaarea historian of science. The installation itself was created by Susquehanna University’s Erik K. Viker and built during the spring semester by his theater design students. Architectural historian John Bowie visited the site as a consultant. All work was done without intruding on historic elements of the building.

wife, Elizabeth Ryland Priestley, and their five children. Opening remarks about the new exhibit will be presented in the Pond Building on the museum grounds, starting at 3 p.m. A members’ reception with light refreshments will follow at 4 p.m., honoring the volunteers who have kept the house open after the state staff was furloughed due to budget cutbacks in 2009. For more information please visit To honor Father’s Day, all dads accompanied by their children will be admitted free. Regular admission charges for children and all other adults will apply. Members of Friends of Joseph Priestley House will be admitted for free.

Who Was Joseph Priestly? Joseph Priestley, a renowned scientific innovator, was one of this area’s most important residents, who lived in Northumberland from 1794 to 1804. His research eventually led to several applications we take for granted today – respiratory therapy using oxygen, carbonated beverages and nitrous oxide as an anesthetic used in surgery.

Funding for this exciting project came from a combination of private, corporate, professional and academic entities, invested for many years by the Friends of Joseph Priestley House.

His home in Northumberland is a magnet for science and historic house tourism, with visitors coming from many American states, and even from Europe and Asia.

All are welcome to attend the event. Self-guided tours will be offered from 1 to 3 p.m., with costumed volunteers on hand to share information about the historic home, its early residents and their friends and neighbors. Priestley lived in the house until his death in 1804, along with his oldest son, Joseph Jr., Joseph’s

Priestley came to Pennsylvania with his wife and three sons seeking religious and political liberty, a refugee who had lost his home and his church in a politically instigated mob riot in Birmingham, England. He died in his Northumberland home in 1804.


JUNE 2011

Already world famous, Priestley’s relocation to America was applauded by George Washington, John Adams and Thomas Jefferson, who were among his many correspondents. The chemist, who had already isolated nine gases and added to the world’s understanding of how plants and animals interact in photosynthesis, was happy in his new, rural surroundings. A clergyman who strongly valued the separation of church and state, Priestley dissented from the Church of England and wanted a government that would respond to people’s needs as they emerged. He traveled to Philadelphia to preach and is credited with helping found a Unitarian congregation there. Priestley’s name and fame are highlighted by the American Chemical Society’s annual awarding of the Joseph Priestley Medal. Many of those honored by the award are also Nobel Prize winners.

History Camp Friends of Joseph Priestley House will sponsor a three-day camp program this summer, for children ages 6 to 12. The theme for the program, developed by camp leaders Lindy Fasold and Dixie Gavason, is “Entertaining with the Priestleys.” Fasold and Gavason are experienced public school teachers with a strong interest in sharing history with children. The program will be held on the mornings of July 27 - July 29. The program costs $30 per child. For information and registration, please call 570-286-4083.






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Just A Word


Battlefield to Boardroom

Networking in action: Chamber members chat and network during the May 24 Business After Hours gathering at AgChoice Farm Credit, Lewisburg. Don’t miss these upcoming Business After Hours gatherings: June 22 at Aubrey Alexander Toyota, Shamokin Dam July 11 at McCann School of Business & Technology, Sunbury

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by the time of SEAL graduation, the attrition rate is as high as 70%. SEALs quickly learn that the punishment and pain of training hardens their minds and bodies and adapt to embrace the tough environs. Brendan pointed out that start-up executives who go through hard times should learn to relish them, recognizing that the hard times will toughen the team and train them properly for “battle.” 2. 80% training, 20% execution. When SEALs are not on acutal combat deployments, they are spending the vast majority of their time training for a number of different types of missions. In contrast, at startups, executives typically spend 100% of their time executing and 0% of their time training. Brendan emphasized the importance of training and practice in all areas - employee onboarding, management practices, etc. He commented on the importance of training for unexpected situations. The simultaneous shooting of three Somali pirates at sea as part of a hostage rescue two years ago was an example of the kind of outcome possible when SEALs prepare for all conditions. The CEOs in the room had wide eyes and were certainly thinking hard about their training regimens and scenario planning after that example. 3. Every seat counts. Brendan pointed out the price of settling for mediocrity, even in a big organization. Every SEAL needs to know with 100% confidence that the man behind them will be able to save their life and get them out of a bad situation. The CEOs in the room were asked if they could

say the same about their management teams and if those management teams, in turn, could say that about their lieutenants. One CEO objected that he had 1,000 employees in his company and couldn’t possibly hire all “A’s.” Brendan replied by citing the example of D-Day. Eisenhower planned D-Day with a small number of subordinates who he turned to and said, “Select 12 men underneath you who can trust with your life to execute this mission.” Each of those men did the same. And so on and so on. That cascading effect resulted in the successful employment and combat engagement of over 2 million troops throughout Europe. The lesson? Don’t let a large organization be an excuse for mediocrity. 4. Everyone is expendable. The SEALs are trained in a nearly identical manner and no one SEAL is indispensible to the unit or the mission. The nature of combat is that anyone can be lost at any time. Entrepreneurial companies have a harder time executing on this philosophy since there are specialists and superstars, but Brendan’s message was to make sure contingency plans were thought through for any set of personnel circumstances. 5. You never know the measure of a person until they are tested. As mentioned earlier, the SEALs training program weeds out 70% of participants. Brendan conveyed that the people he thought would never drop out did while others proved to be more resilient and tougher than imagined. Until your people are really


tested (see “what is hard is good”), you can never be sure who will step up and who will falter. One sure sign, based on pattern recognition, is that those that talk tough and are full of bluster are predictably those that are the first to blanch in the face of adversity. Quiet strength and determination in a start-up are invaluable. When you see it in your people, bottle it. Everyone left with a great appreciation for those brave men who serve our country so ably, and the system behind it that produces such a consistent, excellent “product.” Brendan is also the co-founder of the Navy SEALs Foundation, a nonprofit that helps take care of the families of SEALs when things don’t go as smoothly as they did in Pakistan a few weeks ago. I was inspired to make a donation to the organization immediately after the dinner. One final humorous note: Brendan observed that the spouses of Navy SEALs are as tough as nails themselves and impossible to impress. They still make their spouses take out the garbage, do the dishes and change diapers -- no matter how impressive their accomplishments in the field of battle is. I suspect many start-up executives have similar, appropriately humbling marital arrangements... Let the EXCAHNGE continue…

Charlie Ross,



Education Initiatives


Graduating seniors from Selinsgrove Area High School celebrate after receiving their Young Americans certificates. These students stood out from their peers for going above and beyond in their academic and extracurricular pusuits. Pictured (L to R): Bret Amerman, Holly Billings, Eleanor Fina, Kaitlin Gill, Mary Herman, Olivia Lemons and Principal Reed Messmore.


By: Robert Luff,

Director of Communications

More than 250 people watched Wednesday, May 18, as the Greater Susquehanna Valley Chamber of Commerce awarded the 2011 Young Americans Scholarship to Torey Reichenbach. The Chamber announced at the end of its annual Young Americans Banquet that Reichenbach, a senior at Meadowbrook Christian School, would receive the $1,000 scholarship. The banquet recognizes graduating seniors who stand out as the highest academic and extracurricular achievers in their schools. The Chamber honored more than 80 students from 11 public and private schools across the Valley.


JUNE 2011

Reichenbach competed with a score of Young Americans for the scholarship. The Chamber’s committee decided that her essay stood out above the rest, as she encouraged others to make choices based on what they are passionate about and how they can help others. “I challenged each reader, and myself, to look at life and look at what they’re passionate about,” Reichenbach said following the banquet. “Don’t pick a career; pick a passion that will impact others. If we all felt we had a purpose and not just a career, how different would the world be?” Torey will attend Lasell College in Newton, Mass., to study

events management. She will receive the scholarship this summer, prior to her first semester. “She has worked very hard,” Torey’s father, Allen Reichenbach, said. “She put in a lot of hours to deserve it. I read her essay and I thought the same thing as the [banquet] speakers. It really encouraged me.” The Young Americans, their parents and teachers heard keynote remarks from Megan Carr, a 2010 Young American and graduate of Danville Area High School who just completed her freshman year at Penn State University. She counseled the graduates on making decisions that will enable them to succeed, rather than letting fear or apprehension stop them. She

also encouraged them to make use of the business contacts they have made through the Young Americans program, particularly the April day-long seminar that connected business professionals with the students. “Cherish it and use it to your advantage,” Carr said of the program. Dan Perna, the outgoing chair of the Chamber’s Young Americans committee, delivered a second keynote address, using the life of the famous baseball player Jackie Robinson to help the graduates answer the question, “Am I willing to give up everything I have to find out what I can have?” The program spans the full

school year, culminating annually in the April educational seminar and the May banquet. The Chamber thanks WoodMode Inc., Northumberland National Bank and Susquehanna University for sponsoring the banquet. Additionally, the Chamber thanks Service 1st Federal Credit Union and James Daniel & Associates for sponsoring the April seminar. Both the program and scholarship are funded largely by the Chamber’s annual Golf Classic. This year’s tournament will take place on Monday, June 13 at Susquehanna Valley Country Club in Hummels Wharf. For more information visit the Chamber’s Web site at www., or call the Chamber at (570)-743-4100.

Education Initiatives


Torey Reichenbach celebrates with Chamber officials after being named the 2011 Young Americans Scholarship recipient. Pictured (L to R): Dan Perna, former Young Americans chairperson, Reichenbach, Angela Hummel, YA chairperson, and Charlie Ross, GSVCC president.

May Young Americans Northumberland Christian Katey King is the daughter of Paul and Crystal King of Milton. She has been on the distinguished honor roll since 7th grade and has received awards through her membership with FBLA. Katey is also involved with piano and choir and plays basketball. She has volunteered though the Ronald McDonald House, Mix-a-Meal and the Feed My Starving Children organization. She attends Grace Fellowship Church is Lewisburg and is member of the youth group. Katey plans to attend Baptist Bible College to major in elementary education and play soccer.

Danville High Anthony Renz is the son of Wayne and Kim Renz of Danville. He plays baseball and is a member of FBLA and the National Honor Society. Anthony is a mentor for the Danville elementary schools and volunteers through the food bank, little league baseball and elementary basketball. He plans to attend a four year university to major in mass communications and plans to play baseball.

Selinsgrove High Eleanor Fina is the daughter of Frank and Kimberly Fina of Middleburg. She is involved with soccer, basketball and lacrosse. Eleanor is a member of the outdoors and Spanish club and Secretary of the National Honor Society. She is part of the honors choir and has performed in Carnegie Hall and the Lincoln Center. Eleanor plans to attend a four year university to major in business and history.

SUN Area Technical Institute Dace Landis is the son of Aaron Landis, Jr. and Shelby Wagner of Middleburg. He is involved with SADD and library club as well as his class congress and school bowling team. He is an in class mentor for 8th grade students and volunteers for the Kreamer Fire Company. Dace plans to attend Pennsylvania College of Technology to major in business management.

Lewisburg High Caire Rapp is the daughter of Susan and Robert Rapp of Lewisburg. She is involved with soccer, track and field and the band. Claire in a member of both orchestra and jazz band in addition to being a member of the National Honor Society. She plans to attend college to major in biology in the fall.

Midd West High Jesse Schlief is the daughter of David and Diane Schlief of Middleburg. She is a member of the field hockey and track and field teams. Jesse has volunteered for the Ronald McDonald House and plans to attend Penn State University to major in education.

Line Mountain High Jacob Land is the son of Marlin and Constance Land of Herndon. He works on the morning news crew and has filmed footballs games to create highlight videos for the school. Jacob is a member of the campus club, conservation club, student council and National

Honor Society. He attended the Hugh O’Brien Youth Leadership conference and has been on the distinguished honor roll. He is an active member of the Himmel Church and is involved in youth group and multiple choirs. Jacob plans to attend Clarkson University to major in civil engineering.

Mifflinburg High Jason Long is the son of Terry and Dena Long of Mifflinburg. He plays varsity tennis and enjoys golf and the guitar. Jason volunteers at the New Berlin fireman’s carnival annually. He plans to attend Bloomsburg University to major in science and hopes to become a doctor of medicine.

Shikellamy High Brittany Underkoffler is the daughter of Stacey and Dennis Christiana of Sunbury. She is a member of the National Honor Society and a school board representative. Brittany is a varsity cheerleaders and a member of the SADD and French club. She plans to attend Willes University to major in chemistr and forensic science.

Meadowbrook Christian Breana Bittner is the daughter of Mark and Jane Bittner of Lewisbrug. She is involved with soccer, basketball and track. Breana is a member of the key club and her school worship team. She attends Lewisburg Christian Missionary Alliance Church and is involved with the youth group. She plans to attend Liberty University in Virginia.

Angela Hummel, Young Americans chairperson, and Shaylene Mordan, the Chamber’s director of programs & development, thank Dan Perna, outgoing YA chairperson, for his commitment to the program, presenting him with a certificate of appreciation.

The 2011 Young Americans Thank Their Sponsors Banquet Premier Sponsor WOOD-MODE

Banquet Partnering Sponsor


Plaque Sponsor


Seminar Sponsors


Contributing Sponsors Attorney Thomas C. Clark Bailey, Margoles & Associates Billings Vending Service, Inc. Bingaman & Son Lumber Company, Inc. Bowen Agency Realtors Bowen Agency, Inc. Brann & Light, P.C. CATV Service, Inc. Citizens Electric Company of Lewisburg Danville Area School District David & Brenda Herbert First National Insurance Agency, LLC Foss Jewelers Furmano Foods Greater Susquehanna Valley Chamber of Commerce HEPCO Construction, Inc. James P. & Jeanne M. Hartman John G. Lazur, Jr. D.D.S. Keystone Forging Company Larson Design Group

Law Offices of Thomas E. Boop L/B Water Service, Inc. Mark Gehman McCann School of Business & Technology Meixell - Diehl Agency Mifflinburg Bank Monroe Township Michael & Denise Prince Michael & Gail O’Keefe Northwestern Mutual Life Insurance Co. Playworld Systems, Inc. Representative Lynda Culver Route 304 Action Center Schindler’s Studio Service Electric Cablevision, Inc. Shikellamy School District SUN Area Technical Institute Sunbury Textile Mills, Inc. Swineford National Bank The Daily Item Toney Coukart & Dale Horst



Welcome to the Valley


Please be sure to visit these fine area business’ Web sites today. Bank/Finance



“Knowing You Make the Difference” ............................................

“For Distinctively Different Gifts” ..............

“Life’s Memories Start Here.” ..................

*AgChoice Farm Credit

*Mifflinburg Bank & Trust Co.

“Your Community’s Trusted Financial Resource” ....................................

*Ralph Dillon’s Flowers

Media / Entertainment

Health Care

*The Daily Item

*Mid State Occupational Health Services Inc.

“Life Delivered Daily” .................................


“Comprehensive Occupational Health Services for Employers”

“Conflict Resolution Coaching & Life Coaching” .......................................

Heating & Cooling Contractor

*Next Step Coaching & Consulting

“Now enrolling for HR Essentials program, Public Occupational Safety and Managing your Time workshop.” ..........................................

Tristan Associates

“Clearly the Better Choice” .............................

*Haubert Homes Inc.


“Providing the calm AFTER the storm”

*Keystone Mobile Shredding

“Protect Your Business, Your Clients and Yourself” .................


*SUN Area Technical Institute

“You have control of your life; give yourself a brighter future! ” ....................

Real Estate

*Bowen Agency Realtors


*Mid-Penn Engineering Corp.

“Building Better Communities” .....................

Industrial/Commercial Equipment *Brush Industries Inc.

*Middleburg Pharmacy

“Comin’ or Goin’ See the Talent at Bowen” ..............................

*Todd Shimko Insurance Agency

Document Destruction

Pharmaceuticals “Professional & Friendly Service” ..................

Home Builders “Haubert Homes, Custom Building for Generations” ............................

Diagnostic Imaging


“Focusing on the 21st Century School & Business” ................

“Earth-friendly heating & cooling” ...................................

*Penn State Williamsport Center

Motivational Speakers *James Daniel & Associates

*CVC Mechanical Contractors Inc.

Continuing Education

*Foss Jewelers Inc.

“Long Life Magnetic Heads and Card Readers for Extreme Environments” ...............

Travel Agents *Miller Travel

“24 years experience in the travel industry”

*Chamber Members Front Street Drive In on Queen St. Northumberland, PA 17857 473-3531

Weis Markets Susquehanna Valley Mall Selinsgrove, PA 17870 374-5533

Hilsher’s General Store 5244 S. Susquehanna Trail Port Trevorton, PA 17864 884-1052

Sunbury Office & Drive-In

Since 1903

403 N. 4th St. Sunbury, PA 286-8856

Hummels Wharf

Include your site in the

87 Lori Lane Selinsgrove, PA 884-1050

Chamber Website Directory!


The Northumberland National Bank MEMBER

Our Customers Always Come First JUNE 2011

Are You Trying To Drive Business To Your Website?

Please contact Beth Knauer at 286.5671 or to have your business listed.

The Cleaning Crew Cleaning Your Business is Our Business FA C T O R I E S • O F F I C E S • C H U R C H E S Serving Union, Snyder, Northumberland, Columbia and Montour Counties for over 20 years. 1-800-899-8250 or 570-473-8304 404 Susquehanna Trail, Northumberland Fully Insured Free Estimates

Economic Development


Available Sites and Commercial & Industrial Buildings For more information on any of the below available properties, contact the person in each listing.

Property Type


Acreage Sq. Ft.



Contact Name


449 Chestnut St., Mifflinburg





Drew Christy


228 Broad St., West Milton





Jill Russell


6097 US 15S., Selinsgrove





Jason Ottmann


100 Chestnut St., Mifflinburg





Drew Christy


557 Point Twp. Dr, Northumberland





Lisa Maxwell


4651 West Branch Highway, Lewisburg





Scott Mertz


103 Fryling Road, Northumberland





Scott Mertz


515 High Street, New Berlin





Scott Mertz


2810 Old Turnpike Rd., Lewisburg





Anthony Mike


135-139 Market St., Lewisburg





Scott Mertz


1101 N. Front St., Milton





Anthony Mike


1426 Boyer Hill Rd., Sunbury





Scott Mertz


36 Cortland St., Mt. Pleasant Mills





Jason Ficks


21 Groover Drive, Winfield





Scott Mertz


1723 Westbranch Highway, Winfield





Larry Johnson


Lot 1, Rt 522, Selinsgrove





Larry Johnson


Lot 2, Rt 522, Selinsgrove





Larry Johnson


SE Corner Rt. 11/15 & 9th St, Selinsgrove





Larry Johnson


1810 Snydertown Rd, Sunbury





Larry Johnson


2577 N Susq Trail, Shamokin Dam





Larry Johnson

Office Space

1372 N. Susquehanna Trail, Selinsgrove





Larry Johnson

Commercial Space

Orchard Hills Shopping Ctr-Sham Dam





Larry Johnson

Commercial Space

Orchard Hills Shopping Ctr-Sham Dam





Larry Johnson

Commercial Space

Orchard Hills Shopping Ctr-Sham Dam





Larry Johnson

Commercial Building

22-24 S Market St, Selinsgrove





Larry Johnson

Business & Beer License

761 Duke St, Northumberland





Larry Johnson

Business & Liquor License

1 W Market St, Freeburg





Larry Johnson

Commercial Space

103 S Market St, Selinsgrove





Larry Johnson


500 Market Street, Lewisburg





Susan Warner-Mills


606 Market Street, Lewisburg





Lise Barrick


37 Main Street, Turbotville





Lise Barrick


881 Broadway Street, Milton





Mindy Lind


2063 Continental Blvd, Turbotville





Richard Hudgens

Drew Christy & Jill Russell 523.1000 • Jason Ottomann 275.7696 • Lisa Maxwell 847.6245 • Scott Mertz, Anthony Mike, Jason Ficks 524.2120 • Larry Johnson 847.0552 • Lise Barrack, Mindy Lind & Richard Hudgens 524.7500 VOICE OF THE VALLEY


Chamber News


Good and Bad Budget News MAY CHAMBER MEETING

By: Robert Luff,

Director of Communications

As Valley businesses continue to haul themselves out of an economic slump, they are bracing themselves for an uncertain future until July 1, when they expect the fog to lift from Pennsylvania’s elusive budget. Chamber businessmen and women got a peak into the crystal ball on May 12, when Mark DiRocco, superintendent of Lewisburg Area School District, and Samuel Denisco, director of government affairs for the Pennsylvania Chamber of Business & Industry, discussed the progress of the budget at the monthly Chamber meeting. DiRocco explained the budget from the perspective of educators. He said public education is facing a $1.1 billion cut proposed by Gov. Tom Corbett. “We all know we have to make sacrifices,” DiRocco said. “The question is, how do we get the proper balance of that?” He added that public school funding is not a one-year problem, and expects to see similar – though hopefully smaller – budgeting problems next year. Denisco said he hoped to give Valley business leaders some good news as he addressed the budget from the perspective of business. “It is refreshing to see an administration come in that knows business and is business friendly,” he said, after explaining that PCBI’s membership consists of about half of Pennsylvania’s private sector. Though largely happy with the cuts, Denisco said Republicans in the House realize the


JUNE 2011

Samuel Denisco (left), director of governmental affairs for the Pennsylvania Chamber of Business and Industry, chats with Charlie Ross, GSVCC president, before addressing the state budget at the May Chamber Meeting.

need to reduce the burden on public schools and universities. They went through the budget proposal and made cuts to each government department and managed to restore more than $200 million to public education. He expects the Senate to restore even more funding to education. Denisco said it is important for the state to rein in its spending so that taxes will be less burdensome on businesses, and that has to come line-by-line from the unemployment compensation program. Employers currently owe approximately $4 billion to the federal government for unemployment compensation. Denisco said eligibility for this program has to become more difficult. Following DiRocco and Denisco’s presentations, Reps. Lynda Schlegel-Culver and Fred Keller, seated in the audience, chimed in. They praised the two speakers for their accurate

appraisals of the budget, and explained that they agree with Corbett’s goal and the amount of money by which he plans to reduce the budget, but they disagree with where the cuts are coming from.

membership meetings around topics of similar importance and usefulness, so that our members can continue to increase productivity and stay ahead of the curve as issues emerge.

“The governor introduced the budget, and then the legislature took money from all departments so that the whole burden of the cut does not fall on education,” Keller said. “We do see a realignment of priorities.”

The lunchtime meetings are held on the second Thursday of every month, excluding July, at rotating locations around the Valley.

Due to the amount of press coverage the state budget has been receiving, particularly regarding education, the Chamber decided it would be good to get its members the best information possible on this constantly-changing topic. Many of our members depend on certain programs at the state level, or do business with other organizations that rely on state funding. Each month, the Chamber attempts to plan its monthly

This Thursday, June 9, join the Chamber for a discussion on business plans and strategic plans, and why they are important for businesses of any size. The meeting starts at 11:30 a.m. in the Danville Elks Banquet Center. For more information, and for a complete list of upcoming Chamber events, visit

Administering educational and professional development programs, the CSIU serves as a vital resource to schools and public agencies in the Greater Susquehanna Valley and throughout the Commonwealth. 570-523-1155

Member Connections

Coldwell Banker Penn One Real Estate Earns National Awards Coldwell Banker Penn One Real Estate has been included in the COLDWELL BANKER Top 20 Offices Nationally for Total Units and Top 20 Offices by Adjusted Gross Commission in offices with 11 – 20 Sales Associates for March 2011. Coldwell Banker Penn One Real Estate is located at 331 Market Street, Lewisburg, and can be reached by calling (570) 5247500 or visiting Coldwell Banker Penn One Real Estate has been an affiliate of the Coldwell Banker system for 25 years. About Coldwell Banker® Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2006, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system number one in real estate for the seventh straight year and number eight among all franchisors. The Coldwell Banker System has more than 3,800 residential real estate offices and 123,700 Sales Associates in 32 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, Coldwell Banker Mortgage is one of the largest telephone/ web based lenders in the country. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated.


Members – Submit your newsworthy information to Robert Luff, director of communications & resources, at

Canoe Susquehanna 2011 Calendar of Public Trips 570-524-7692/888-524-7692 Remember: All ending times are approximate! June 12 McKees Adventure Guided Kayak River Trip 2-6 p.m. June 17-19 Susquehanna River Sojourn – Bainbridge, NY, to Great Bend, PA June 25 West Branch Sojourn – Jersey Shore to Linden Access, PA July 3 Lewisburg Appetizer Guided Kayak River Trip 1-4 p.m. July 9 Peace of the Susquehanna Guided Kayak River Trip 2-6 p.m. July 17 Jewel of the West Branch Guided Kayak River Trip 2-6 p.m. July 23 Lewisburg Appetizer Guided Kayak River Trip 1-4 p.m. July 30 McKees Adventure Guided Kayak River Trip 2-6 p.m. August 6 Paddle Between the Parks Guided Canoe & Kayak Trip August 13 Wilderness Medical Adventure Race August 14 Jewel of the West Branch Guided Kayak River Trip 3-7p.m. August 21 McKees Adventure Guided Kayak River Trip 2-6 p.m. August 28 Peace of the Susquehanna Guided Kayak River Trip 2-6 p.m. September 4 Lewisburg Appetizer Guided Kayak River Trip 1-4 p.m. September 11 Milton Harvest Festival Guided Canoe & Kayak Trip 2-5 p.m. September 24 Lewisburg Appetizer Guided Kayak River Trip 1-4 p.m. October 2 Peace of the Susquehanna Guided Kayak River Trip 2-6 p.m. October 9 Lewisburg Appetizer Guided Kayak River Trip 1-4 p.m. October 15 Chilli Challenge Adventure Triathlon October 22 Pumpkin Palooza Pentathlon

Summer Dance Camps for Children at Downtown Dance Looking for a fun activity for your children this summer? Try summer dance camps at Downtown Dance! The Lewisburg studio will be offering dance classes at its Market Street location. Camps for children ages 3 – 12 will be offered from June 6 – Aug. 4. Jungle, fairytale, princess, Hollywood, Broadway, and summer -themed dance camps will be offered for four-day periods throughout the summer. The summer begins with two camps open to children ages 3 to 5. These camps are three hours long in the morning and will include basic dance instruction, games, coloring, and snack. As the summer continues, evening camps are offered for older students, ages 5 to 12. Each camp will focus on one particular style of dance, such as ballet, tap or jazz. The summer will then conclude with a camp for ages 5 to 8 that combines both ballet and jazz instruction. Christine Rozolis, owner of Downtown Dance, will lead the camps. No prior dance experience is required for any of the camps. For more information, and for a full schedule of camp offerings visit To register for camps contact Christine Rozolis at 570-768-9379 or About Downtown Dance: Downtown Dance is a dance and fitness studio located at 434 Market Street in Lewisburg, PA. Downtown Dance strives to provide a place of community where dance is an artistic outlet and a fun way to stay healthy. Youth classes are offered in Ballet, Tap, and Jazz. Adult classes are offered in yoga, Zumba, belly dance, and Tai Chi.

Prudential Hodrick Realty Featuring QR

Codes in Real Estate Marketing Prudential Hodrick Realty, a leading provider of real estate services in North Central Pennsylvania, announced today that it is expanding its use of emerging technology by becoming one of the first real estate brokerages in the Lewisburg area to deploy quick response or “QR” codes in its marketing and advertising. The company announced this new technology in an advertisement in Sunday’s Daily Item on 5/15/11 using QR Codes on their weekly ad. “QR codes have been around for years in Japan and Europe as a way to link consumers to Web sites, videos, images and other advertising channels, but the technology is really just starting to catch on in this country,” said Bill Hodrick, President of Prudential Hodrick Realty, “and we see the benefits of this technology for use in real estate.” QR codes, also known as “tags,” are part of an emerging technology, where homebuyers can point their smart phone cameras at newspaper ads, magazines, home flyers, and even for-sale signs on front lawns that contain the QR codes, and immediately be linked to Web sites with more property information, photographs or Virtual Tours. QR code-reader phone apps can usually be downloaded free or for a nominal cost from the users cell phone service provider. “This technology has great potential in the real estate industry as a way to give home buyers the information they need the instant they want it no matter where they are,” Hodrick said. “With so many of us relying on our smart phones these days, we fully expect that QR codes will quickly become an indispensible tool for home buyers in all of our company’s 8 county North Central Pennsylvania markets.” Hodrick said, “Prudential Hodrick Realty decided to introduce QR codes in our Williamsport area market due to the popularity of the iPhone, BlackBerry, Droid and other

smart phones.” He expects the technology will be well received by consumers in the area who appreciate getting information ‘on the go’. To date, millions of prospective homebuyers shop for listings on their handheld devices. Prudential Hodrick Realty strives to be the market leader in the use of cutting edge real estate technology and was among the first area companies to feature Virtual Property Tours on their website For more information on how technology can assist you in the sale of your property, contact Bill Hodrick at Prudential Hodrick Realty. 570.321.7000 or visit their website at www. Prudential Hodrick Realty is an independently owned and operated affiliate of Prudential Real Estate Affiliates, a Prudential Financial Company. Equal Housing Opportunity.

Spring & Jobs are in the Air Ray Zimmerman Electrical Contractors Inc., Turbotville and SUN Tech Institute’s Electrical Program, under the Guidance of Mr. Van Reichelderfer have generated a Co-op that provides electrical experience for qualified students. Dustin Stringer- and Zach Wenrich-Cooperative Electrical Students, garner wages and experience, while also attending school and playing Varsity Baseball at Midd-West High School, this Spring. SUN Tech’s Co-op Coordinator, Joe Weisser said, “At this point in April, we have filled more Employers requests for jobs than in any recent years, per Diesel Mechanics, HVAC Technicians, Dental Assistants, Collision Repair, Electricians, Advertising Art, Welding, CNA’s Health Sciences, Precision Machining, Food Service and Masonry.”



Community Development


Non-Profit Corner Big Brothers Big Sisters 15th Annual Golf Marathon Wynding Brook Golf Club, Milton June 27, 2011 For the fifteenth year, Big Brothers Big Sisters of the Central Susquehanna Valley will be hosting a golf marathon to help raise money to aid deserving children who need adult companionship, support, guidance, and understanding. By matching children with responsible “big” volunteers who are committed to spending quality time with these “littles”, Big Brothers Big Sisters are helping. This one-to-one relationship we call a “match” can potentially last a lifetime. This is the largest fundraising event for our agency. The goal of the golf marathon is to play 100 holes of golf in one day. Participants are provided a cart and start at 6:30 a.m., break for a provided lunch, and finish play at 5 p.m. with refreshments and awards including closest to the pin, most holes played and best composite score, as well as a big award for those who raise the most money.

CVS Pharmacy parking lot Route 15 and Buffalo Road A non-medical provider of inhome care to seniors in the Central Susquehanna River Valley For more information contact Jo Mueller 570.522.6533

Boy Scouts of America: Get to Know Your Local Council The Susquehanna Council, Boy Scouts of America, serves the youth of Clinton, Lycoming, Northumberland, Snyder and Union Counties. Annually, over 2,000 adult volunteer leaders work to provide programs to over 3,000 youth. Currently, there are over 125 Scout Units in the Susquehanna Council. Since 1933, Camp Karoondinha, located in Millmont, has provided youth with an outdoor experience.

Mission Medicine

The Boy Scouts of America is the only program available for today’s male youth and young adults to address citizenship, character development, and fitness development. BSA works to involve the entire community into the scouting program through the use of the community organization, families, and local leadership. Scouting works to develop in the youth enrolled personal responsibility, along with the development of a positive ethical code to live by.

Home Instead Senior Care 130 Buffalo Road, Lewisburg 1.866.522.6533

The Cub Scout program provides boys in grades two through five with family based activities designed that are

If you would like to participate or wish to be a corporate sponsor for the event, please contact Peggy Reichenbach at (570).286.3127 for a registration packet or sponsorship levels.

Sponsored by:

age specific. Boy scouting take boys ages 10 ½ through 18 on outdoor, self reliant adventures. The Venture program is a coed program for 14 through 21 year olds, whose activities include High Adventure. Learning for Life programs are available for schools to assist them with academic, character, leadership and career focused programs. The coed Exploring program is designed for young adults who are exploring potential careers.

The Susquehanna Council annually receives support from United Way chapters throughout the five-county service area. Additional support comes from an annual sustaining membership enrollment, special events such as the Distinguished Citizen Award (being presented this year to Fritz Heinemann of Economics Pennsylvania), an annual golf outing, and a shooting event. The Council also conducts a popcorn sale each fall. Additional support is received through grants and foundations. The Council is able to continue to work through Clinton, Lycoming, Northumberland, Snyder and Union counties as the result of numerous individuals and companies. Scouting today remains relevant to work to develop tomorrow’s leaders Scouting programs are available to all youth throughout the five counties. For additional information about Scouting or to find a local Scout Program, please call the Susquehanna Council at 3265121 or contact the Council at

1100 W. Market Street, Lewisburg, PA 17837

(570) 523-1000



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THE PEPSI BOTTLING GROUP 1524 South Market Street, Selinsgrove, PA 17870 • 570-374-8161

JUNE 2011

Ask me how.

Saturday, June 4 8 a.m. - 12 p.m. Bring your outdated and unused prescription drugs and over the counter drugs/supplies and dispose of them safely. Help keep your loved ones from taking unnecessary prescriptions and help prevent drugs from being disposed of in the water supply.




Membership Development


Chamber Learning Forum Wednesday, June 15, 2011 Registration: 8:15 a.m. Forum: 8:30 - 11:30 a.m. Chamber Business Center, Shamokin Dam Sponsored by

Presenter: Rhonda Campbell, Owner “I Just Can’t Relate Understanding How Different Generations Think, Act and Respond” See the article on page 6.

Knowing when individuals were born may be your most important communication, marketing, and rela-tionship building tool. Join Rhonda as she discusses: • The Four Generations (and where you fit) • Why does it matter when someone was born • What does each generation want from me • How do I adapt my style to better suit their needs • What assumptions am I making that get in the way of opportunity RESERVATIONS REQUIRED Questions? Jennifer Daddario 570.743.4100 / 800.410.2880

Partner with the Chamber and Help Connect Business & Community Everyday… Welcome New Members Clear Channel Radio Joe Daniels-D’Andrea, Local Sales Manager Ron Mackley, Senior Account Executive 1559 West Fourth Street Williamsport 570.648.6831 Clear Channel Radio broadcasts on four local radio stations; 201.7 KISS-FM, BILL 95FM, VARIETY 997/977 and WRAK.

Slivinski Law Offices Matthew Slivinski, Esquire 111 N. High St., Suite One Selinsgrove 570.374.5575 Slivinski Law Offices has been a full service law firm covering all ar-

eas of the law since 1977. Located in downtown Selinsgrove, Slivinski Law Offices continually provides legal assistance to clients in an expeditious, caring, and friendly manner, while providing zealous representation to every client.

Susquehanna Valley Hearing Professionals Rita Cormell, Office Manager 2470 Old Turnpike Road, Suite 8 Lewisburg 570-524-3277 The services provided at Susquehanna Valley Hearing Professionals include; Pediatric through Geriatric Audiology, Amplification, Rehabilitation, Tinnitus Assessment and Management, Balance/Vestibular testing, Industrial Audiology, Hearing Conservation, FM Systems and School Support.

Ann Kuler Evans, Minister Jennifer Curley, Board President 265 Point Township Dr., Suite A Northumberland 570.473.9331 An open, welcoming church encouraging an individual search for truth and a communal search for meaning.

Errand Boys Brian Mull, Owner 16 North High Street Selinsgrove 570-956-3011 Errand Boys is a concierge service that provides more than 55 services including: Events, home, business, pick-ups & deliveries, administrative, landscaping, garden watering services and products.

Unitarian Universalist Congregation of the Susquehanna Valley

Thank You, You Make a Difference Renewing Members April 19 - May 23, 2011

ka-ching. get more bang for your buck at Service 1st Federal Credit Union. Federally Insured by the NCUA. Equal Housing Lender.

toll free 800.562.6049 |

Adam and Eves General Store Apex Homes Inc. Better.Business.Solutions Billings Vending Service C.A. Reed Party Supplies Cargill Animal Nutrition Century 21 Mertz & Associates Inc. Cleveland Brothers Equipment Company Clinical Outcomes Group Inc. CVC Mechanical Contractors Inc. Danville Business Alliance Edelholtz Furniture Edwin H. Kleckner Inc. Family Care for Children & Youth Inc. Family Planning Services First National Bank of PA First Savings Greater Susquehanna Valley YMCA Haubert Homes Inc. Ira Middleswarth & Son Inc. J.C. Specialty LLC

John G. Lazur, Jr. DDS Kip Flock – Associate Member Manufacturer & Business Association Mary Kay Consultant – Theresa Kuster McDonald’s Restaurant MetLife – Mary Ellen Jansen Middlecreek Valley Chamber of Commerce Penn Fire Protection Inc. Penn State Cooperative Extension of Lycoming County Phoenix Rehabilitation and Health Services Richfield Senior Living & Rehabilitation Center Selinsgrove Projects Inc. (SPI) Suez Energy Northumberland Cogeneration Facility Sunbury Generation L.P. Tedd’s Landing Inc. The Point Barn Antiques Upper Augusta Township VNA Health System Williams & Williams Jewelers Worldwide Insurance & Reinsurance Services Inc. Your Building Centers Inc. VOICE OF THE VALLEY


Chamber Happenings


It’s not too late to sign up for the biggest Chamber event of the year! 10TH ANNUAL

Golf Classic Whether you’re a rising golf professional, perfecting your swing, or simply enjoy the game, the Annual Golf Classic organized by the Greater Susquehanna Valley Chamber of Commerce is a unique opportunity to demonstrate support for Chamber programs and initiatives through the Valley. Now in its 10th year the Classic is held every summer at a golf course in the Greater Susquehanna Valley. Each year proceeds benefit the Young Americans Program, an initiative that recognizes and promotes future leaders within our local school districts. We look forward to seeing you on the green!

Monday, June 13 Susquehanna Valley Country Club Routes 11 & 15, Mill Rd. Hummels Wharf, PA 17831 Premiere Sponsor:

s tyl Discover your e A Gift for Every Occasion

including weddings, graduations and Father’s Day. Shop Things Remembered, Hallmark, RadioShack, Boscov’s and many more for that perfect gift!

Or, give them an American Express Mall Gift Card! ®

Available in the Management Office. Terms and conditions apply to Gift Cards. For use at U.S. merchants that accept American Express Cards except cruise lines, casinos, ATMs and recurring billing. ® See for details. ©2011 American Express Travel Related Services Company, Inc. ®

Register Online At:


Deadline: Friday, June 3, 2011 Contact: Shaylene Mordan Director of Programs & Development GSVCC for more information


JUNE 2011

Bon-Ton � Boscov’s � JCPenney � Sears � Cinema Center Routes 11 & 15, one-half mile north of Selinsgrove, PA Monday-Saturday 10am-9pm � Sunday 11am-5pm 570-374-8222 � Managed by an affiliate of Pennsylvania Real Estate Investment Trust®

Chamber Calendar


June June

SENIOR HEALTH & LIFESTYLE EXPOS RIGHT: Ms. Pennsylvania, Courtney Thomas, draws a door prize winner from the Greater Susquehanna Valley Chamber of Commerce’s basket. Thomas was the official expo hostess and was on hand to welcome guests, draw prizes and present gifts to visitors.

Committee 9 Ambassador

of Directors 21 Board Meeting

Chamber 9 June Meeting

22 Business After Hours

10:30 – 11 a.m. TBA

The expos featured exhibits from dozens of local and regional companies that provide products and services needed by adults age 50 and over.

11:30 a.m. – 1 p.m. TBA

Legislative Breakfast 10 Joint

7:30 – 9 a.m. The Country Cupboard, Lewisburg

Upcoming Expos: October 4th Silver Moon Banquet Hall, Lewisburg

7:30 – 8:30 a.m. GSVCC, Shamokin Dam

5 – 7 p.m. Aubrey Alexander Toyota, Shamokin Dam

Stauffer Breakfast 23 Club 8 – 9 a.m. Kinfolks Restaurant, Selinsgrove

Annual Chamber with Chef 23 Dinner 13 10th Golf Classic Ted Hartley Susquehanna Valley Country Club, Hummels Wharf 11:30 a.m. – 7 p.m.

October 25th Bloomsburg Fairgrouds

5:30 – 7:30 p.m. Jack Treas Park, Shamokin Dam

Learning 15 Chamber Forum

28 Membership Committee

16 Ribbon Cutting

29 Agriculture Committee

8:30 a.m. – 12 p.m. GSVCC, Shamokin Dam 1 - 2 p.m. Carr Physical Therapy, Northumberland

7:45 – 8:45 a.m. GSVCC, Shamokin Dam

7 – 8 p.m. GSVCC, Shamokin Dam

Small Business Group 17 Support

7:30 – 9 a.m. GSVCC, Shamokin Dam

PHOENIX REHABILITATION & HEALTH SERVICES: From L to R: Charlie Ross, President & CEO – Greater Susquehanna Valley Chamber of Commerce; Ashley Harrison; Caroline Opperman; Katrina Weader-Meyers, Occupational Therapist; Chris Herbster, Director & Physical Therapist; Zach Herbster; Maria Culp, President – Central PA Chamber of Commerce; Amy Herbster, Owner; Kristen Tucker, Secretary; and Northumberland County Commissioner Frank Sawicki. Monday - Friday Small & Large Parties

Danville BanquetElks Hall Rt. 11, Between Danville & Bloomsburg

• Breakfast Meetings • Lunch Meetings • Dinner Meetings

Half & Full Day Packages For information, call 275-0531 or visit our website.



UP TO OFF & FREE AIRFARE! vel experien f tra



2595 Rt. 522 | Suite 10 Selinsgrove, PA 884.3377| Mon.-Fri. 10 - 5p.m. & Sat. 9 - Noon Amie Miller, Senior Travel Consultant

July July 4 Chamber Closed in observance of Independance Day

11 Business After Hours

5 – 7 p.m. McCann School of Business & Technology, Sunbury

Affiliates Committee 7 Downtown 27 Ribbon Cutting 9:30 – 10:30 a.m. GSVCC, Shamokin Dam

1 -2 p.m. Retrah/Gingerbread House, Lewisburg

Check Out All Of Our Upcoming Events On VOICE OF THE VALLEY


Set yourself free.

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Dr. Angela Muchler

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Set Yourself Free and Rediscover the Real You.

Susquehanna Valley Hearing Professionals

2470 Old Turnpike Rd. (Route 45) in Brookpark Station • Lewisburg, PA 17837 LLC


Voice of the Valley jun11 internet