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www.newtonhelp.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.) Make a presentation of 10-12 Slides Base your review on the following six steps in the consumer decision process: 1. Problem recognition 2. Information search 3. Alternative evaluation 4. Purchase 5. Use 6. Evaluation Answer the following questions in your paper:  How many of these stages did you go through?

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MKT 435 Start With a Dream/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Stu...

MKT 435 Start With a Dream/newtonhelp.com  

For more course tutorials visit www.newtonhelp.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Stu...

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