UKTI London Services Brochure by Darwell Holland

Your global ambition Our expertise A guide to UK Trade & Investmentâ&#x20AC;&#x2122;s services designed to help you succeed in international business.

UK Trade & Investment (UKTI) can help you rise to the exciting opportunities and challenges that globalisation offers. We work with UK-based businesses to ensure their success in international markets.

Contents This brochure contains an overview of UKTI export services. These include bespoke support packages for first time exporters and businesses looking to grow their exporting capabilities: tailored support for medium-sized businesses and a wide range of additional services including digital and online support suitable for all types of business. First time exporters (FTEs) Export Growth Service

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Medium-sized businesses (MSBs)

Support for all types of businesses

How we can help you

Benefits: • Tailored overseas market intelligence to facilitate international business development, • Access to information, contacts, advice, mentoring and support from UKTI staff at home and overseas in our network of Embassies, Consulates and High Commissions in over 100 markets, • Access to major buyers, Governments and supply chains, and opportunities to explore new markets via overseas market visits, • Practical support for participation in selected overseas trade fairs, • Website information and email alerts highlighting the latest and best business leads, including major international contracts, joint ventures and partnerships.

First time exporters (FTEs)

Passport to Export

UK Trade & Investment’s flagship service, Passport to Export, is a programme designed to help new and less experienced exporters to understand and target international customers – offering flexible advice and support specifically tailored to your business’ needs. A local International Trade Adviser (ITA) will work closely with you to develop an action plan, based on your objectives and resources. UKTI will then provide practical support. Passport to Export can help companies increase their export capabilities. The service can help your business to save time and money while getting help and support to select and visit potential markets.

First time exporters (FTEs)

Benefits for your business: • Free impartial advice and support from your local ITA to identify your business needs and develop your company’s export strategy, • Advice on improving your export marketing, administration, documentation, cultural awareness and training to increase profitability, • Advice on how to research demand for your product or service before visiting a potential overseas market, saving you time and money, • Workshops to develop your export skills and cultural awareness.

For further information visit: www.gov.uk/passport-to-export-service

First time exporters (FTEs)

Case Study How Passport to Export helped...

Bulldog Exporting has given a new lease of life to London-based men’s skincare business, Bulldog. Expert advice and support from UKTI kick started the company’s launch into Europe. Building on this early success, its overseas business has since grown to account for 30 per cent of its revenue, selling in more than 14,000 stores in 13 countries across Europe, Australia, New Zealand, the US and South Korea. Its success in Europe gave Bulldog both the credibility and the confidence to venture further afield into Asia. Having seen first-hand the benefits of working with UKTI, the company went on to make use of a host of other UKTI services including Passport to Export. UKTI’s export support helped Bulldog to double its turnover.

First time exporters (FTEs)

â&#x20AC;&#x153;Passport to Export forced us to ask the right questions and gave us a good checklist of issues to consider, like local regulations, protecting intellectual property and managing our supply chain.â&#x20AC;? Simon Duffy, Founder, Bulldog

First time exporters (FTEs)

ExportSavvy – Online learning tool for exporters

ExportSavvy is an online tool for companies who want to learn about exporting. Benefits The service can help your business to: • Get started in international trade, • Increase export capabilities, • Save time and money. How the online tool works The online tool guides you through what you need to consider when planning, executing and evaluating export activity. It also has information about the help available from UKTI and other sources.

First time exporters (FTEs)

You can access: • A library of short briefings on various topics, • 15 minute video modules featuring SME exporters, overseas distributors and advisers sharing their experiences. Topics include: • Exploring your export potential, • Choosing a new market, • Entering a new Market, • Finding a partner, • Entering a contract, • Creating an international proposition, • Managing performance, • Organising finance and resources, • Conducting market research, • Finding help and support, • Setting out your export plan, • Transporting goods, • Getting paid, • Professional considerations, • Partner selection and management, • Protecting Intellectual Property. Eligibility The information on the tool is for new or less experienced exporters. For full details of eligibility contact the UKTI London International Trade Team. For further information visit: www.gov.uk/onlinelearning-tool-for-exporters-exportsavvy

First time exporters (FTEs)

Export Insight Visits

Export Insight Visits are group trade visits to a number of European countries giving companies with little or no international export experience an insight into international trade. Benefits Export Insight Visits can provide companies with: • An introduction to UKTI services, and how UK and overseas networks support companies, • Practical information on approaching markets, including cultural and linguistic challenges, • Introductions to successful British companies already in the market, who can share advice and experiences, • One-to-one meetings with the trade officers who have experience of supporting companies in your sector within the market, • A networking reception with a range of tailored

First time exporters (FTEs)

contacts from the business networks of our overseas teams, â&#x20AC;˘ Opportunities for companies to learn from one another as they embark on their international journey. How the service works The Export Insight Visits will run in a number of European countries. The programme will typically last for one or two days, plus travel time. Eligibility Open to businesses with little or no international business experience, and who are not already doing business with the market they are visiting. There is a limit of one use of the programme per company. For further information visit: www.gov.uk/guidance/export-insight-visits

Export Growth Service

Export Communications Review

An Export Communications Review (ECR) will help you develop an international communications strategy. This can help your business overcome language and cultural barriers. An ECR is particularly relevant when you are: • Challenged by a particular market, • Developing, updating or translating international pages on your website, • Embarking upon a trade show, mission or other tough overseas trips such as customer negotiation, distributor selection and market research, • Launching a new product range or service, • Considering a new route to market, • Updating or translating marketing materials for an international audience, • Tackling a new market, especially a ‘difficult’ one.

Export Growth Service

How the service works Your company will be assigned an accredited Export Communications Consultant. The consultant will then consider your company’s written, spoken and digital communications with your export markets, and agree to focus the review upon a certain market or upon certain export activities such as: • Press releases, promotional materials, catalogues and packaging, • Technical documentation and manuals, • Preparation for presentations and trade shows, • Relationships with agents and distributors, • International sales and invoicing processes, • Handling foreign phone calls and emails, • Training, recruitment and working with export staff, • Your web and social media strategy, • Promotion of the website in overseas markets, • Selling online. What you’ll get Once the review has taken place, you’ll receive a tailored report and action plan with recommendations. It will include: • A table of strengths and weaknesses of your current communications against international best practice – including written, telephone, faceto-face and electronic communications, • Information about identifying possible third party suppliers and relative costs to implement the recommendations, • ‘How to’ guides with more detailed advice on implementing recommendations. For further information visit: www.gov.uk/export-communications-review

Export Growth Service

Case Study How an Export Communications Review helped...

Cyclehoop London-based Cyclehoop specialises in producing innovative indoor and outdoor cycle parking solutions. The company has enjoyed tremendous UK success. Within four years of launch, Cyclehoop parking solutions were adopted by over 40 councils across the UK and granted a contract to build over 6,000 bicycle spaces around London for visitors to the 2012 Olympic Games. On consulting UKTI, they were advised to join UKTIâ&#x20AC;&#x2122;s Passport to Export programme, working closely with UKTI International Trade Adviser (ITA) Mel Langton and Sarah Carroll a Registered Export Communications Consultant, on an Export Communications Review. This can help companies improve their online visibility in overseas markets, including devising an international website strategy, tailored to the companyâ&#x20AC;&#x2122;s individual requirements.

Export Growth Service

“It’s so important to focus on getting your website working for you – it’s your shop window, how potential customers will see you. But it’s not just about how the website looks; Sarah really helped us to develop our web strategy, considering every aspect of how to internationalise our business online. She helped us consider areas we hadn’t even thought of and I think it was this comprehensive approach that made all the difference.” Harriet Burnham, Marketing Manager, Cyclehoop

Export Growth Service

Export Marketing Research Scheme

The Export Marketing Research Scheme (EMRS) encourages UK Companies in the proper conduct and use of marketing research when exploring potential new markets overseas. Access to online market selection tool The Research Adviser will help you to prioritise your potential export markets. This will enable you to focus your limited resources on the markets most likely to give the strongest return. Free Professional Marketing Research advice The Research Adviser will advise you on how to get the most out of a marketing research project and will discuss with you: â&#x20AC;˘ Identifying elements of your market entry strategy and determining the research objectives, â&#x20AC;˘ Desk research and identifying published reports,

Export Growth Service

• Planning a marketing research trip and setting up appointments, • Conducting interviews and drawing up the agenda, • Making sense of the findings, • Locating and briefing market research agencies, • Evaluating their proposals and reports. Benefits The benefits of the Export Marketing Research Scheme for your business are: • An increase in your confidence and competence in conducting and using marketing research, • Help and encouragement for your business when carrying out overseas marketing research before developing a strategy for market entry, • Ensures your company carries out or commissions marketing research based on sound methods, • An understanding of the discipline and benefits of marketing research in the exporting process. For further information visit: www.gov.uk/export-marketing-research-scheme

Export Growth Service

Case Study How the Export Marketing Research Scheme helped...

Smart Turnout Through its Export Marketing Research Scheme (EMRS), UKTI has helped Smart Turnout to strategise their market entry into the US. The EMRS, a UKTI service providing free independent advice on how to carry out marketing research, helped the company focus on the South Eastern states and Ivy League universities where the traditional British aspects of their brand were received well. Penetration in this US market brought ÂŁ150,000 of additional sales in 2013. Smart Turnout has more recently focused more on the Asian markets of Japan and South Korea. Using the EMRS, they worked on their market research strategy in Japan over a period of five years. They also attended UKTI market visits to Japan every year since 2008 to help develop a presence in the region.

Export Growth Service

â&#x20AC;&#x153;UKTI have been a catalyst in our growth, opening doors which would have otherwise taken many years to achieve. The support and sound advice from our adviser has been invaluable.â&#x20AC;? Philip Turner, Founder, Smart Turnout, UK (London)

Export Growth Service

Overseas Market Introduction Service

Accurate and up-to-date market information is crucial to the success of your product or service in any new market. UK Trade & Investmentâ&#x20AC;&#x2122;s Overseas Market Introduction Service (OMIS) is a flexible business tool, letting you use the services of our trade teams, located in our Embassies, High Commissions and Consulates across the world to provide you with the bespoke market intelligence you need to evaluate new markets effectively and approach them with confidence â&#x20AC;&#x201C; commissioned and delivered online, with fast access to reports and advice. OMIS is a chargeable but subsidised service. The cost of work will vary according to the country, the access to information in those markets and the type of activity required. A workplan and charging level is agreed in advance ranging from five hundred to several thousand pounds.

Export Growth Service

Benefits: An OMIS enables you to utilise our global network to carry out research and analysis work to your specific requirements. This can be to: • Conduct background research on the market size and conditions, • Review the commercial conditions that apply to your market, • Assess competitors, partners and distributors in a target market, • Locate customers and new business opportunities and secure local market introductions, • Set up local visits and meeting programmes, • Utilise Embassies for product launches and receptions. For further information visit: www.gov.uk/overseas-market-introduction-service

Export Growth Service

Case Study How the Overseas Market Introduction Service helped...

Advanced Oncotherapy Through the UKTI Overseas Market Introduction Service (OMIS), Advanced Oncotherapy made connections with Sinophi Healthcare Limited and they have signed a purchase agreement for one LIGHT proton therapy system to be installed in a hospital in China. Advanced Oncotherapy attended a visit to Hong Kong with UKTI where they were introduced to Hanif Kanji Co-Founder and Chief Executive Officer of Sinophi. The companies both formed the links that set the foundations for the deal. UKTI supported the client at subsequent meetings as the opportunity was developed; this led to Sinophi agreeing to the c.$40 million deal to purchase a proton therapy system. Advanced Oncotherapy has also arranged a 15 year distribution agreement with Sinophi Healthcare in China and a select number of other countries in SE Asia.

Export Growth Service

â&#x20AC;&#x153;UKTI opened doors and helped us find the right contacts. They briefed me well before meeting contacts. The result was we were able to meet the CEOs that has led today to us signing a contract with Chinese Sinophi Healthcare.â&#x20AC;? Sanjeev Pandya, Chief Executive Officer, Advanced Oncotherapy

Medium-sized businesses (MSBs)

Medium-Sized Business Programme

UK Trade & Investment provides export support for Medium-Sized Businesses (MSBs), which are companies with a turnover of between £25m and £250m which we believe have a great potential to grow through international trade. We have International Trade Advisers (ITAs) who work with companies of this size and they will act as your guide and support for our services, while enabling them to access UKTI’s Global network of support and knowledge from market and sector experts both in the UK and our 160 locations in 111 countries overseas. Many businesses think about different ways of setting up overseas. There are many stories about businesses not getting this right. UKTI provide advice and support to help you get it right and will help guide you through the process. For further information visit: www.gov.uk/medium-sized-business

Medium-sized businesses (MSBs)

Support for MSBs will include the opportunity to benefit from: • Access to UKTI’s global network, • Advice and support from a UKTI International Trade Adviser, • Help with developing an export strategy and action plans tailored to MSBs’ needs, • ITA strategic planning advice on choice of market and route to market, • UK Export Finance advice, • Intellectual Property health check, • Advice on the challenges of different business cultures in overseas markets, • Cass Business School advanced training programme, • Minister/Trade Envoy led missions, • India and US Scholarship Business programmes, • Advice on marketing research projects, including market selection and sources of information, • Regional MSB Network Club membership.

Medium-sized businesses (MSBs)

Case Study How the Medium-Sized Business Programme helped...

Radley & Co Through its Overseas Market Introduction Service (OMIS), UKTI has helped Radley & Co, a MediumSized Business (MSB) expand overseas resulting in the fashion and accessories company opening new international stores, appointing numerous stockists and increasing its sales. Radley considers exporting not just to be an extension of its business, but very much a requirement. One of the companyâ&#x20AC;&#x2122;s first key overseas markets was Japan, which had always been a great source of inspiration. In 2013, Radley made contact with UKTIâ&#x20AC;&#x2122;s enquiry team to understand more about support available to British businesses looking to expand into new overseas markets.

Medium-sized businesses (MSBs)

“For a new business or a small brand, it can be quite daunting to launch internationally, but that’s where UKTI comes in. They make new markets accessible and give you a starting point. UKTI has a lot of services to offer companies. We have used OMIS to research several countries. We are in regular contact with our ITA – it’s absolutely fantastic to be able to speak to and meet with someone on the ground here in the UK.” “I would encourage any British brand to start exporting and to use UKTI’s services to help you.” Xavier Simonet, Chief Executive Officer, Radley & Co.

Support for all types of businesses

Tradeshow Access Programme

The Tradeshow Access Programme helps companies exhibit at international tradeshows with a view to increasing export recognition and sales. Exhibiting at tradeshows overseas can be expensive and time-consuming but, handled effectively, it can provide your business with valuable opportunities for establishing contacts with buyers, agents, distributors and customers, raising a companyâ&#x20AC;&#x2122;s profile and testing new markets. Financial support is available to help London companies exhibit at tradefairs and exhibitions overseas as part of a group led by an Accredited Trade Organisation. For further information including a list of accredited trade organisations visit: www.gov.uk/tradeshow-access-programme

Support for all types of businesses

Case Study How the Tradeshow Access Programme helped...

Parkopedia London-based Parking information provider, Parkopedia, took their online product to China, US and Europe with the help of UKTI. Funding from the Tradeshow Access Programme (TAP) helped them to secure deals with Ford, Jaguar Land Rover, Poynt and Volvo. Parkopedia used UKTI funding to help and support their exploration into the US and Chinese markets. They looked to raise their profile in these huge automotive markets.

Support for all types of businesses

“We went to the US to raise our profile as it is an important automotive market. Using UKTI funding as a platform to get into market, we managed to secure important deals which couldn’t have been possible from the UK.” “As a result of our first export mission to the US, we have now secured significant deals with Ford, Jaguar Land Rover, Poynt and Volvo.” Eugene Tsyrklevich, CEO, Parkopedia

Support for all types of businesses

Market Visit Support

Participating in market visits is an effective way to test foreign markets, attract customers, appoint agents or distributors and increase sales. Key to the success of exporting is understanding the market and its culture. UKTI organise a number of group visits throughout the year to destinations all over the world. There is usually a briefing and reception in each market and groups are led by experienced International Trade Advisers. UKTI provide financial support for small and medium sized enterprises attending some UKTIsupported Market Visits. For further information visit: www.gov.uk/market-visit-support

Support for all types of businesses

Eligibility To receive financial assistance, participants must: • Be small to medium sized enterprises, eligible for UKTI services, • Sell less than 10 per cent to overseas customers or have less than 25 per cent export sales in relation to turnover, • Have been exporting for less than 10 years, • Be working with an ITA or equivalent on some form of trade development activity. Companies can also apply for a subsidy if: • They are new to the market they are visiting, which may be in any of UKTI’s 111 markets, • They are novice exporters; businesses whose exports have not yet taken off as a proportion of turnover; and “born globals”, i.e. very young companies who have been exporting substantially since their inception. Companies may make a total of six subsidised visits over their lifetime but may not visit one market more than twice. Please note: Market Visit Support is subject to funding availability.

Support for all types of businesses

Case Study How Market Visit Support helped...

Base London Base London has been delivering stylish footwear to British men for over two decades. Having built a steady foundation in the UK market, the brand has also gained huge international success over the last five years with assistance from UK Trade & Investment (UKTI). With international stockists in Europe, North America and Australia, the London based brand is watching their high street trends flourish overseas. Mark Husted, sales Director has participated in fashion market visits to Denmark, South Korea and Japan. The support from UKTI provided him with opportunities to visit emerging markets and meet international buyers and commercial partners. UKTIâ&#x20AC;&#x2122;s Market Visit Support (MVS) service assists businesses on visits to overseas markets. These visits help companies make new contacts and research potential export markets.

Support for all types of businesses

“The visits are fantastic. They’re great value, you’re put in front of exactly the right people and they’ve got all the research. I couldn’t speak highly enough about the service.” Liz Lawley, Brand Manager, Base London, London

Support for all types of businesses

High Value Opportunities

The High Value Opportunities programme helps UK businesses access large scale overseas procurement projects. It identifies opportunities as they become available and helps businesses secure contracts. Benefits The service can benefit your business by: â&#x20AC;˘ Providing information and support on around 100 major projects, and a clear route to win business from them, â&#x20AC;˘ Letting you know about projects at an early stage, giving you a competitive advantage, â&#x20AC;˘ Researching and validating projects, saving you time and resources. For further information visit: www.gov.uk/high-value-opportunities

Support for all types of businesses

How the service works Global High Value Opportunities are worth trillions of pounds in total and cover a broad range of markets and sectors. Each project has contracts with a total value of at least £500 million. At least £250 million of this will be available for UK competition. Through the programme, UKTI can: • Share information with you on major projects and contracts, • Give your company access to a network of expert advisers in the UK and overseas that provide long term support, • Help your company build relationships with stakeholders eg private sector business specialists and other government departments in the UK and overseas, • Put your company in touch with other likely business partners to bid for projects, • Offer lobbying support if needed.

Support for all types of businesses

Case Study How the High Value Opportunities Programme helped...

Keepthinking Keepthinking, a London design and software firm won a three year contract worth almost £400,000 ($4.8m HKD) with help and support from UKTI. Founder and Managing Director Cristiano Bianchi was keen to expand on his UK and US business and attended a UKTI Market Visit to the Asian Attractions Show in Hong Kong. This provided access to daily networking receptions, market briefings and opportunities to meet high-profile contacts. The contract awarded to Keepthinking was to design and deliver the website to promote Hong Kong’s West Kowloon Cultural District, an arts and cultural project spread over 40 hectares and including 17 arts and cultural venues. It’s arguably one of the biggest cultural developments in the world right now.

Support for all types of businesses

“I wanted to find out what opportunities were available to us in Hong Kong. We did some background research and checked out the cultural space before going. UKTI London helped us to prepare for the visit and ensured that we met senior people in the cultural services in Hong Kong.” “UKTI’s help has been crucial in winning this contract. How would I meet the senior members of these organisations without UKTI? I had the opportunity to meet the head of museums and cultural organisations. UKTI and its vast global network have a very good way of attracting these people.” Cristiano Bianchi, Founder and Managing Director, Keepthinking

Support for all types of businesses

Business Opportunities

Export sales leads are the lifeblood of any business, which is why our overseas staff in British Embassies, High Commissions and Consulates, are always looking for current business opportunities in your chosen markets. We run a free service providing sales leads, brought to you via UKTIâ&#x20AC;&#x2122;s huge global contacts network. Over 400 business opportunities are published across all sectors and in over 100 markets each month, and range from private sector opportunities, multilateral aid agency tenders, to public sector leads. As a UK business, when you register with our website we can put you in contact with the companies whoâ&#x20AC;&#x2122;ve posted these opportunities. Youâ&#x20AC;&#x2122;ll be able to send a pre-populated alert to the staff member who posted the opportunity. Further details will then be sent to you and UKTI staff will be on hand to supply further support and services or

Support for all types of businesses

specific information on the opportunity if required. Register on www.businessopportunities.ukti.gov.uk to receive regular business opportunities alerts direct to your inbox or via RSS.

Support for all types of businesses

International Trade Advisers

Our range of services include access to the support of an experienced International Trade Adviser (ITA) who can guide you as you grow your business internationally. Our ITAs bring with them proven private sector business skills and wide sector and market knowledge. As impartial advisers they can discuss your choice of market and routes to market as well as show you how you should gear your business to expand in key overseas markets. How can an International Trade Adviser help me? International Trade Advisers assist companies new to export with tailored training, planning and backing to help them prepare to succeed overseas. Getting started in international trade can be tough – there’s a lot to learn and often a lot at stake. That’s why it helps to have top quality, cost-effective expert advice and support.

Support for all types of businesses

More experienced exporters benefit from the strategic advice and tailored backing given by an ITA as well as the wider support for market development available in our overseas network. An International Trade Adviser will provide professional advice on a range of our services, including: • Business planning, • Export documentation, • Contacts in overseas markets, • Market visits, • E-commerce, • Export training, • Market research, • Market promotion and publicity. In addition, our ITAs can strategically review your business’ international trade potential to assess your company’s trade development needs and help develop a ‘next steps’ plan of action. Meeting with a trade expert face-to-face, you’ll be able to ask questions, assess your capabilities from a fresh perspective, and plan possible next steps for your company. For further information or to talk to an adviser, please visit www.greatbusiness.gov.uk/ukti. Alternatively, please contact your adviser for support, advice and inspiration for growing your business.

Support for all types of businesses

Case Study How an International Trade Adviser helped...

Sherrards Solicitors LLP London-based Sherrards Solicitors currently operate in China, India and Russia and work in industries from Financial Services & Banking, Media and Entertainment, and Retail through to Franchising, promoting the use of English Law for international businesses. They are the ‘go to’ firm for clients requiring services on a wide range of commercial law and have moulded their services for the international market as a result of growing overseas demand. With the support of UKTI they have seized the exporting opportunities which would have otherwise taken many years to establish. The firm was recently honoured for their ‘Excellence in Exporting Legal Services’ at the Law Society Excellence Awards 2013. This distinguished award recognises SMEs who have made international headway in a difficult and crowded market.

Support for all types of businesses

“UKTI has enabled us to rise above the bar and solidify the international outlook of the firm, making this award possible. Having professional advice from our specialist International Trade Adviser – Elizabeth Fehnrich – gave us guidance in making sound decisions, as well as opening the doors to meeting high calibre contacts in the industry which we would not have otherwise accessed.” “UKTI has enabled us to become more highly placed in the international market – we are now operating in countries such as India and Russia. As a result we have attracted a more serious level of work which we wouldn’t have gained otherwise.” Paul Marmor, Partner and Head of Litigation, Sherrards Solicitors LLP

Support for all types of businesses

Postgraduates for International Business

UKTIâ&#x20AC;&#x2122;s Postgraduates for International Business programme helps companies to employ the expertise of foreign language speaking students based at UK universities or Higher Education Institutions (HEI). Eligibility All companies working with UKTI are eligible to participate in this scheme. For further information visit: www.gov.uk/postgraduates-for-international-business

Support for all types of businesses

Benefits Hiring a student can help your company to address the language and cultural barriers associated with market entry and development. This could include assistance with: • Website development, • Research on new markets and strategy development, • Market visit support, • Development of international contacts, • Customer/supplier liaison and customer service, • Cultural issues, • Marketing, • Lead follow-up. How the service works Your International Trade Adviser will help you decide whether your business could benefit from hiring a foreign language speaking student. If so, you’ll work with a UKTI representative to draw up a brief job specification. The specification will be fed through to the appropriate institution, who will advertise the job on your behalf. Recruitment and selection will then be your responsibility, working with university or HEI contacts. There are a number of rules and regulations around hiring a foreign language speaking student. As part of the service, your university or HEI contact will be able to advise you on matters such as working hours, visa requirements and wages.

Support for all types of businesses

Case Study How the Postgraduates for International Business programme helped...

Trinca-Ferro After running a successful furniture business in Brazil for 20 years, Robert Lancaster came back to London and founded Trinca-Ferro to specialise in selling their popular drawer knobs. Using a purely online route to market, Trinca-Ferro’s knobs are designed in London and exported from India to anywhere in the world. Preparing entry to the German market, Robert’s ITA told him he could benefit from using UKTI’s Postgraduate for International Business Service. Robert worked with Jack Porteous, London Language and Cultural Adviser, to draw up a brief job specification to be sent to top London Universities. A German speaking student joined the team to help revamp the German website and assisted the team in taking into account cultural differences to adapt product descriptions for that particular market.

Support for all types of businesses

“Using the Postgraduates for International Business Service has been great. It’s not always easy to find the right type of help with the right skills. UKTI has helped us do that.” Robert Lancaster, Director, Trinca-Ferro

Support for all types of businesses

e-Exporting Programme

UK Trade and Investment’s (UKTI) e-Exporting Programme can help UK retailers and brands sell products overseas through online channels. By joining UKTI’s e-Exporting Programme, UK retailers and brands can reach consumers overseas through e-marketplaces. An e-marketplace is an online location that provides a platform for retailers of all sizes to do business through e-commerce. Popular e-marketplaces include Amazon, Tmall and eBay. UKTI have identified over 400 e-marketplaces worldwide. By selling online through an e-marketplace UK retailers can: • Find new customers, • Analyse data on what consumers are searching for, • Build awareness of their brands.

Support for all types of businesses

UK retailers currently trading successfully on e-marketplaces include Burberry, Topshop, Marks and Spencer, Karen Millen, Barbour and Fred Perry. Benefits Demand for British goods from online consumers around the world is growing fast. UKTI have negotiated discounted rates for UK retailers and brands to list their products on some of the world’s major e-commerce platforms and e-marketplaces. These include Amazon (US), Mercado Libre (Latin America) and Alibaba (China). Join UKTI’s e-Exporting Programme to: • Meet with a Digital Trade Adviser to discuss export plans, • Receive help and advice on building your online and e-commerce presence, • Increase the reach of your brand globally, • Identify new e-marketplaces around the world, • Set up on e-marketplaces quickly, • Attend events and webinars about retail/ e-commerce opportunities. If you’re looking to sell online for the first time, you can also get help with: • Trademark registration, • Website URL registration, • Landed cost calculation, • Packaging, shipping, payment, • Tax registration, • Marketing and related services. For further information visit: www.gov.uk/e-exporting

Support for all types of businesses

Opportunity to Meet Market Experts

To help you explore dynamic markets across the globe, UK Trade & Investment run a series of informative clinics. You will benefit from an overview of the market and the current business opportunities in a FREE 30 minute one-to-one meeting with our visiting Market Expert. Benefits of attending a one-to-one meeting include: • An overview of the country’s current business/ sector opportunities, • Useful cultural tips, • Access to relevant business contacts/websites, • Answers to your specific questions face-to-face. Market Experts are a valuable part of UK Trade & Investment’s overseas network. With sound current knowledge and experience of their local markets, they have access to up-to-date business opportunities and can provide tailored advice for you and your business.

Support for all types of businesses

Contact us London team E: export@uktilondon.org.uk T: +44 (0)20 7234 3000 To learn more about UKTI in London: gov.uk/ukti Follow us on: www.youtube.com/UKTIWeb ukti.blog.gov.uk/author/ukti-london-1 www.twitter.com/ukti_LondonSE www.linkedin.com (select UKTI London) www.flickr.com/photos/31153579@N07

gov.uk/ukti UKTI UK Trade & Investment is the Government Department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high-quality investment to the UK’s dynamic economy acknowledged as Europe’s best place from which to succeed in global business. Disclaimer Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation and Skills, and the Foreign & Commonwealth Office) accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. © Crown Copyright 2015 This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit: nationalarchives.gov.uk/doc/opengovernment-licence/version/3 or write to the: Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Production The paper used in this document is made from 50 per cent recycled waste pulp with 50 per cent pulp from well-managed forests. The inks are vegetable oil-based and contain resins from plants/trees and the laminate on the cover is sustainable, compostable and can be recycled.