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SAVE YOUR DAY March 11, 2017 Hotel Le Meridien, Kochi 10 am to 10 pm

Organised by:

BUSINESS MAGAZINE

Path to retail success

TAKE YOUR RETAIL BUSINESS TO THE NEXT LEVEL Dhanam, Kerala’s iconic business magazine, has great pleasure in announcing the first edition of Dhanam Retail Summit & Award Nite 2017. The much-awaited event which brings together retailers in Kerala and outside under one roof would be the perfect congregation of the Who’s Who of the retail industry in Kerala and outside, along with entrepreneurs, professional service providers, e-commerce specialists, consultants and suppliers.

20

SPEAKERS

1000+ ATTENDEES

20

OVER EXHIBITORS

WHO SHOULD ATTEND Business leaders & Professionals in : lFMCG lBanking & Finance lFood and Beverages lHome appliances lInsurance & Brokerage firms lStock broking lJewellery lTelecom lSupermarkets & Malls lAutomobiles lIT & IT enabled services lEducational Institutions lTravel & Tourism lBuilding materials lOnline & E Commerce

CONFERENCE TOPICS

1. Managing Challenges in retail in turbulent times 2. How to build a brand and scale up business 3. Customer delight – The way to go 4. Opportunities and challenges in retail 5. E commerce in retail 6. Franchisee opportunities 7. Grooming new leaders in family businesses 8. Technology adoption in retail industry 9. Impact of GST in retail 10. Demonetisation – shape of things to come

Conference Exhibition

Award Nite

Added attraction : Glittering Award presentation ceremony

For the first time, Kerala will be honouring outstanding performance in retail industry and related services in this Summit. The Award winners will be selected by an eminent jury of Dhanam Awards consisting of some of the industry’s most accomplished and inspiring leaders as well as experts in brand building and marketing. SPONSORSHIP OPPORTUNITIES ARE AVAILABLE

For more information, please contact

For Sponsorship: 90725 70050 | 90725 70051 | 90725 70056 For delegate registrations: 90725 70069 | 90725 70062 For special issue advertisements: 90725 70051 | 90614 80718

Delegate fee

Regular rate : Rs. 8500 + 15% service tax – Rs. 9775/Early bird offer (upto 15 January) : Rs. 7500 + 15% service tax – Rs. 8625/Spot registration : Rs. 10,000 + 15% service tax – Rs. 11,500/Special rate for students & faculty : Rs. 5000 + 15% service tax – Rs. 5750/-

Payment by Cheque/Demand Draft drawn in favour of ‘Dhanam Publications Pvt.Ltd.’ payable at Kochi Or Bank Transfer details: Federal Bank, Girinagar Branch, A/C No. 10580200003399. IFSC /RTGS Code : FDRL0001058 Or Register online www.dhanamonline.com

Stall charges

Early bird rate upto January 30, 2016 : Rs. 30,000 + 15% service tax – Rs. 34500/Regular rate : Rs. 35,000 + 15% service tax – Rs. 40250/-

BUSINESS MAGAZINE

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{]Xn-I-cWw

RESPONSE

Hcp Ip-ä-hm-fn cq-]-s¸-Sp-¶-Xv... F kn.cm[m-Ir-jvW³

`m-Ky-e-£v-an-sb ]p-dw-Imep-sIm-|v X-«n-¡-f-b-cp-sX-¶v Kp-cp-Im-c-W-h³-amÀ ]-d-ªn-«p|v. ]ns¶, kq-£n-¡m\-dn-bm-¯h-sâ Im-iv \-ã-s¸-SpIX-s¶ sN-¿pw

-Æn-[-am-Wv H-cp Ip-ä-hm-fn cq-]s¸-Sp-¶-Xv F-¶v A-dn-bm³, H-cp ]-{X-¯n-se B-cpw-Im-Wm-aq-ebn h-¶ Ip-ä-k½-X-sam-gn-bpsS Cu c-Xv-\-¨p-cp-¡w hm-bn-¡pI. Rm-s\m-cn-¡Â B-sfm-gn-ª h-gn-bn H-cp A-ªq-dp-dp-¸n-I-t\m«v In-S-¡p¶-Xv I|p. B-cmsâ Im-iv th-s|-¶v ho-|p-hn-Nm-cap-|mbn. C-Xv Rm-s\Sp-¯n-sænepw h-gn-sb h-cp¶ Bsc-¦n-epsa-Sp-¡pw. F-\n¡msW-¦n A -Xym-hiyap|p-Xm-\pw. `m-Kye-£van-sb ]p-dw-Imep-sIm-|v X-«n¡f-b-cp-sX-¶v Kp-cp-Im-c-Wh³-amÀ ]-d-ªn-«p|v. ]ns¶, kq-£n-¡m-\-dn-bm-¯h-sâ Im-iv \-ã-s¸-Sp-IX-s¶ sN-¿pw. A-Xn-\m Rm³ A-sXSp¯p. ]n-s¶m-cn-¡Â _-kn I-¼-\n-bn Xq-§n \nÂs¡ sXm-«p-ap-¶n-se bm-{X-¡mc-sâ sskUv-t]m-¡-än a-säm-cp A-ªqd-nsâ t\m-«v ap¡m-tem-l-cnbpw ]p-d-¯pNmSn-b \n-e-bn I|p. taÂ-¸-d-ª \ym-bo-I-c-W-§Ä A-t¸mgpw D-|m-bn. ho-gm³ t]m-b-sX-¶ \m-Sy-¯n H-¶p Nm-ªv Xn-c-¡p-Iq-«n AXpw F-Sp-¯p.

aq-¶ma-Xv H-cp ]-Sn Iq-Sn I-S-¶p. kw`-hw _-ÊnÂ-¯s¶. A-Iw]p-dw Im-Wp-¶ Ip-¸m-b-¯n-sâ a-m dn-se t]m-¡-än B-bn-c-¯n-sâ t\m-«p-am-bn H-cmÄ sXm-«p ]n-¶nÂ. a-äp-Åh-sc C-{X-tb-sd {]-tem-`n¸n¡m-tam? HmÀ-¯n-cn-¡m-sX H-cp Xnc-¡v h-¶-t¸mÄ shdpw c-|v hn-cep-sIm-|v A-Xv Xq-¡n FSp-¯v A-Sp-¯ kv-täm-¸n Rm³ C-d§n. C-§s\-sbm-s¡ D-|m¡n-b ]-Whpw ti-jw _m-¦p-hm-bv-]-bpam-bn Hcp Hmt«m hm§n. H-cn-¡Â H-cmÄ _m-¦n \n-¶nd-§n F-sâ h-|n-bn I-b-dnb-Xv ssIbn-sem-cp t\m-«p-In-gn ]n-Sn-¨m-bn-cp¶p. Xm³-]m-Xn ssZ-hw ]m-Xn F-¶tÃ? B-sfm-gn-tª-S-s¯-¯n-b-t¸mÄ h-|n \nÀ-¯n kv-ämÀ-«nw-Kv enhÀ Du-cn A-bm-fp-sS X-e-bn Hc-Sn sIm-Sp¯p. X-Ån \n-c-¯n-en-«v I-S¶p-t]m-¶p. In-gn-bn B-dv e-£w D-dp¸n-I D-|m-bn-cp¶p. ]-t£, H-cp sX-cp-hp- Ip-«n FÃmw I|p. h-|n-bp-sS \¼À HmÀ-¯p. Rm³ ]n-Sn-bn-embn. C-\n- B-dv sImÃw I-gnb-Ww ]p-d-¯n-d-§m³. Ip-g-¸-anÃ. ssI-bn H-cp hn-Zy D-|tÃm \n¶p s]m-dp-¡m³!

tIc-f-¯nsâ kz´w _nkn-\kv amK-kn³

D h a n a m P u b lic a t io n s P r iv a t e Li m it e d Editor Kurian Abraham Executive Editor Maria Abraham Associate Editor T.S. Geena Assistant Editor Pushpa M Special Correspondent N.S.Venugopal (Tvm) Senior Reporters Binnu Rose Xavier, K. Ajayakumar (Northern Kerala), Vice President - Marketing Vijay Kurian Abraham General Manager (Operations) Antony Konnoth General Manager (Marketing) R. Surendran Manager - Advertising Mohana Kumar Manager - Marketing M.V. Muraleedharan Circulation Manoj George Design & Layout Boban Devasia, Roji John, Biju V.O Editorial & Business Offices Cochin: Dhanam House, 29/609, Cheruparambath Road, Kadavanthra, Cochin-682 020 Phone: 0484-2315840, 2316494

READER’S RESPONSE

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4 [\w hyh-kmb hmWnPy ssZzhm-cnI

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Unkw_À 31, 2016

plus.google.com/ +Dhanamonline/posts

k-lI-c-W kw-L§-sf c-£n¡p-I t\m

-«v d-±m-¡-en-\p ti-jw tI-c-f-¯n-se k-lI-c-W kw-L§Ä A-`n-ap-Jo-I-cn¡p-¶ {]-iv-\-§-Ä hf-sc B-g-¯n-ep-ÅXmWv. kzm-X-{´y-¯n-\p ti-jw tI-{µ kwØm-\ X-e-¯n-epÅ s]m-Xp-taJ-em Øm-]-\-§-fp-sSbpw k-lI-c-W kwL§-fp-sSbpw Im-cy-£-aam-b {]-h-À-¯\-§-sf-bm-Wv C-´y hn-I-k-\-{]-hÀ-¯-\§Ä-¡m-bn Iq-Sp-X-em-bn B-{i-bn-¨n-cp-¶Xv. k-l-Ic-Ww I¬-Idâv en-Ìn Bb-Xn-\mÂ, \n-b-a-\nÀ-am-W-¯n-sâ Im-cy¯nepw A-SnØm-\ ku-I-cy-§-fp-sS hn-Ik-\-¯nepw Poh-\-¡m-cpsS ss\-]pWyw h-fÀ-¯n-sb-Sp-¡p-¶-Xnepw ]pXn-b kmt¦Xn-I hn-Zy-IÄ DÄ-s¡m-Åp-¶-Xnepw, Bcpw D-¯-c-hm-Zn-¯w G-sä-Sp-¡m-¯ ta-J-e-bm-bn k-lI-c-W kw-L§Ä amdn. F¶m A-hÀ ssI-Imcyw sN-bv-Xn-cp-¶ hen-b hn-`-h-§-fn I-®ph-¨v F-Ãm cm{ão-b t\-Xr-Xz-§-fpw k-lI-c-W kwL§fp-sS \n-b-{´-Ww I-¿m-fp-¶-Xn XÂ-¸-c-cm-bn-cp¶p. BÀ-_n-sF _m-¦nw-Kv _n-kn\-kv \-S¯m³ sse-k³-kv \Â-In-bn-«p-Å Nn-e AÀ-_³ tIm-¸-td-än-hv _m-¦p-I-tf-¡mÄ hf-sc-b-[n-Iw ]-Ww tI-c-f-¯n-se Nn-e {]m-

Yan-I k-lI-c-W kw-L§Ä ssI-Imcyw sN-¿p-¶p-s|-¶v ap-Jy-a{´n ]n-W-dm-bn hn-P-b³ ]-dª-Xn- H«pw AXn-timànbnÃ. F-¶mÂ, Z-imÐ-§-fmbn tI-c-f-¯n-se k-lI-c-W kw-L§Ä K-h¬-saân-sâ Adn-thm-sS \n-b{´-W kw-hn-[m-\§sf a-dn-I-S-¡p-I-bm-bn-cp¶p F¶Xv A-t±-lw ]-d-bm³ hn«p-t]m-sbm-cp h-kv-XpXbmWv. C´y-bn-se k-lI-c-W kw-hn-[m-\-§Ä-¡v H-cp ip-²o-Ic-Ww Bh-iy-am-Wv. A-Xv tIm-S-Xn-bp-sS C-S-s]-Sep-IÄ h-gnbÃ, a-dn-¨v tI-{µ kw-Øm-\ K-h¬-saâp-I-fp-sSbpw BÀ-_n-sF-bp-sSbpw H-¶n-¨p-Å ]-cn-{i-a-¯n-sâ ^-e-am-bn«m-bn-cn-¡-Ww. F-{X th-Kw C-Xp kw-`-hn¡p¶p-thm A-{Xbpw \-¶v. Fw.Pn hm-cnbÀ ap³ P-\-d am-t\PÀ, BÀ-_nsF, apwss_

2000sâ t\m-«p-IÄ I-Ÿ-Ww hÀ-[n-¸n¡pw \-

hw_À 8-\v AÀ[-cm-{Xn-¡v 500, 1000 t\m-«p-IÄ A-km-[p-hm-¡-s¸-«-Xn-sâ {]-Xym-Lm-Xw hnhn-[ ta-J-e-I-fn F-§-s\ _m-[n-¨n-cn-¡p-¶p-sh-¶ hn-i-Ie\w ]T-\mÀ-l-ambn. I-Å-t\m-«v I-s|-¯phm³ 500, 1000 t\m-«pIÄ d-±m-¡n ]Icw 2000 t\m-«p-IÄ GÀ-s¸-Sp-¯p¶-Xv hen-b a-|¯-cw X-s¶. 2000sâ t\m-«p-IÄ I-Ÿ-Ww hÀ-[n-¸n-¡m-\pw Uyq-¹n-t¡-ämbn t\m-«p-I-fp-|m-¡m\pw C-S-h-cp-¯pw. F.sI.F d-Òm³ sIm-Sp-§ÃqÀ


DÅ-S¡w

Contents

12 hnPbIY

16 IhÀ tÌmdn

20

IŸ-W th-«

t\m-«v \ntcm-[-\w: k-À-¡mÀ \-S-]-Sn-IÄ

F-hn-sS hsc? C-\n F-t§m-«v ?

A-¶p ap-XÂ C-¶ph-sc

6

kmw k-t´m-jn \n-¶v _n-kn-\-kv tI-c-f-¯n-\v

tIc-f _m-¦p-IÄ

\n-b-{´-Ww ]p-d-t¯¡v, tIc-f-¯n-\v Xn-cn-¨-Sn-bmIptam?

F-´v ]Tn-¡mw?

14 K-Ìv tImfw

b{´-a-\p-jyÀ sXm-gn-ep-IÄ A-]-l-cn-¡p-t¼mÄ...

8

25 C-³-sh-Ìv-saâv ssKUv

am-t\-Pv-saâv

]pXp-hÀ-j-¯n sX-c-sª-Sp-¡m³ A©v Hm-l-cn-IÄ

sNe-hv Np-cp-¡-n-

em`w hÀ-[n-¸n-¡m³

hÀ-¡n ]-«naäw

cmwIn

12 amÀ-K-§Ä

32 am-t\-Pv-saâv

22 DHANAM@CLASS ROOM {_m³Un \n¶v {_m³-Uv F-Iv-̳-j\n-te-¡v

sXm-gn hn-`-Pn-¡mw sk-bvÂ-kv hÀ-[n-¸n¡mw

27-31 t^m¡kv

Sn\n ^n-en-¸v

Pn-ä km-t¦-Xn-I-hnZy: 27 Un\q-X-\ A-h-k-c-§fpw km-[y-X-Ifpw

_nkn-\-kn em-`w Iq-«mw, Xn-I¨pw {]m-tbm-Kn-I-am-bn

hn¹-h¯n-s\m-cp-§n

sS-kve tam-t«m-gv-kv

{^m-ss©-kv _n-kn\-kv:

an-I-¨ Po-h-\-¡m-sc I-sï¯q, _n-kn\-kv h-fÀ¯mw

I-cp-¯p-ä ]n-´p-W

Nm-t¡m-¨³ a-¯m-bn

Focus on IT INDUSTRY

k-Po-hv \mbÀ

39

34 _nkn-\kv Ah-k-c-§Ä

c-f ÌmÀ«-]v anj³: 29 tIÌmÀ«-]v kw-cw-`-§Ä-¡v

23 -am-t\-Pv-saâv

Hmt«m-sam-_oÂ

A-\m-en-knkv

11

30 an-amÀ-I-h¡p--äänw-hn-KvPh--bgnw Un-Pn-äÂ

42 Hmt«m-sam-_oÂ

Châvkv

bqkv-Uv ImÀ hm-§mw,

Mind  Performance and Efficiency Enhancement Workshop

kv-amÀ-«m-bn

{]Xn-k-ÔnI-sf a-dn-I-S-¡m³, {]-IS-\w sa-¨-s¸-Sp-¯m-³

H-cp ]-cn-io-e-\-¡f-cn Cover Design : Boban Devasia

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5


_m¦nwKv & ^n\m³kv

BANKING & FINANCE

tIc-f _m-¦p-IfpsS \n-b-{´-

tIc-f-¯n-\v Xn-cn-¨-S tIc-f-¯n-sâ kz-´w _m¦p-I-fp-sS \n-b-{´Ww ]pd-¯p \n-¶p-Å-hÀ ssI-¡-em-¡p-t¼mÄ F-´v kw-` [\w \yqkv _yqtdm

I

t\-Un-b³ tIm-So-iz-c³ t{]w h-Õ-bp-sS C-S-s]-S ho|pw tI-c-f _m-¦pI-sf tZ-io-b-X-e-¯n NÀ-¨m hn-j-b-am-¡nbn-cn-¡p-¶p. Im-\-U-bn-se hm-d³ _^-äv F-¶-dn-bs¸-Sp¶ sSm-dtâm B-Øm-\-am-bp-Å hÕ, Xr-iqÀ BØm-\-am-bp-Å Im-¯-en-Iv kn-dn-b³ _m-¦n 1,000 tIm-Sn cq-]-bp-sS \n-t£-]w \-S-¯m-\p-Å {i-a-¯n-emWv. _m-¦n-sâ 51 i-X-am\w Hm-l-cnIÄ hm-§m-³ dn-kÀ-hv _m¦v Hm-^v C-´y-bpsS A-\p-a-Xn h-Õ tX-Sn-b-tXm-sS-bmWv tI-c-f _m-¦p-IÄ ho-|pw {i-²m-tI-{µ-am-bn-cn-¡p-¶Xv. C-´y³ _m-¦nw-Kv cwK-¯v eb\ NÀ-¨-IÄ k-Po-h-am-bn-cn-¡p-¶ km-l-N-cy-¯n-em-Wv ]-Xnäm-|p-I-fp-sS ]m-c-¼-cy-ap-Å tI-c-f-¯n-se kz-Im-cy _m-¦n-sâ ]-Ip-Xn-bn-tesd Hm-l-cn-IÄ

B-cm-Wv t{]w h-Õ? tem-I-{]-ikv-X hmeyp C³-sh-ÌÀ hm-d³ _-^-än-s\ t]m-se X-{´-]-c-am-bn \n-t£-]w \-S¯p-¶, C´y-bn P-\n-¨p h-fÀ-¶v I-t\-Un-b³ ]u-cXzw t\Snb t{]w h-Õ, s^-bÀ-^m-Iv-kv C-´y tlmÄ-Unw-Kv-kv tImÀ-¸-tdj³, s^-b-À^m-Iv-kv ^n-\m³-jy tlmÄ-Unw-Kv-kv en-anä-Uv F-¶n-h-bn-eq-sS C-´y-bn h³ \n-t£-]-am-Wv C-Xn\-Iw \-S-¯n-bn-cn-¡p-¶-Xv.

h-Õ-bp-sS C-´y-bnse ap-Jy \n-t£-]-§Ä

hntZ-i \n-t£-]-I Øm]-\w G-sä-Sp-¡m³ H-cp§p-¶-Xv. h-Õ-bp-sS D-S-a-Ø-X-bn-ep-Å s^-bÀ^m-Iv-kv C-´y tlmÄ-Unw-Kv-kv tImÀ-¸-tdj-\v BÀ._n.sF-bn \n¶v Cu am-kw X-Xz-¯n A-\pa-Xn e-`n-¨m 2017 amÀ-¨n-\p-Ån Hml-cn G-sä-Sp-¡Â {]-{In-b ]qÀ-¯n-bm-Ip-sa-¶m-Wv kq-N\.

_m-¦nw-Kv ta-J-e-bn A-`n-am-\mÀ-lam-b ]m-c-¼-cy-am-Wv tI-c-f-¯n-\p-Å-Xv. kzm-X-{´y¯n-\pw ap-t¼ _m-¦nw-Kv cwK-¯v tI-c-f-¯n-sâ a-®n- ]n-d-¶ Øm-]-\-§Ä i-àam-b km-¶n[y-am-bn-cp¶p. G-sä-Sp-¡-ep-I-fn-eq-sSbpw e-b-\¯n-eq-sSbpw tI-c-f-¯n-sâ A-`n-am-\-am-bn-cp-¶ \n-ch-[n _m-¦p-IÄ A-{]-Xy-£-am-sb-¦nepw C¶pw A-©v {]ap-J _m-¦p-I-fp-sS B-Øm-\w tI-c-f-amWv. C-Xn tÌ-äv _m¦v Hm-^v {Sm-h³IqÀ, tÌ-äv _m-¦v {Kq-¸n e-bn-¡p-¶-tXm-sS H-¶v CÃm-Xm-Ipw. ti-jn-¡p-¶ s^-U-d _m¦v, ku-¯v C-´y³ _m¦v, [-\-e-£v-an _m¦v, Im-¯-en-Iv kn-dn-b³ _m-¦v F-¶n-h-sbÃmw ]m-c-¼cyw sIm|pw im-Jm hn-\ym-kw sIm|pw AX-Xv ta-J-e-I-fn-se i-àam-b km¶n[yw sIm|pw tI-c-f _m-¦v F-¶ ]-cn-an-X-amb-hr-¯-¯n \n-¶v ]p-d-¯p-I-S-¶p-I-gn-ªp. ZoÀ-L ZÀ-in-Ifm-b a-e-bm-fn kw-cw-`-I-cp-sS B-i-b-¯n \n-¶v ]n-d-hn-sb-Sp-¯ Cu _m-¦pI-fpsS Hm-l-cn-I-fn ap-Jy ]¦pw C-t¸mÄ ssIh-iw sh-bv-¡p¶-Xv ]pd-¯p-Å hy-h-km-bnIfpw Øm-]-\-§-fp-amWv. AXn hntZ-i \nt£-] Øm-]-\-§fpw DÄ-s¸Spw. A-Xmb-Xv H-cp-Ime-¯v tI-c-f-¯n-sâ kz-´w _m-¦p-I-sf¶v A-`n-am-\n-¨n-cp-¶ Cu _m-¦p-I-fp-sS ta- a-e-bm-fn-IÄ-¡v \n-e-hn ]-d-b-¯-¡ \n-b-{´W-sam-¶p-anÃm-¯ km-l-N-cyw. tI-c-f _m-¦p-I-fp-sS h-fÀ-¨m {]-{In-b-bn-se A-\n-hm-cyam-b L-«-sa¶v H-cp Iq-«À C-Xn-s\ \n-co-£n-¡p-t¼mÄ a-säm-cp hn-`m-Kw C-¯-c-samcp Øn-Xn hn-ti-jw tI-c-f-¯n-\v tZm-j-I-c-amIp-sa¶pw hm-Zn-¡p-¶p.

ku¯v C³Uy³ _m¦v

6 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

hnhn[ _m¦pIfnse Hmlcn \nt£]w

2,149 tIm-Sn cq-] _mw-¥qÀ cm-Pym-´-c hn-am-\-¯m-h-f-¯n l 1,341 tIm-Sn cq-] sF-sF-F-^v-F tlmÄ-Unw-Kv-kn l 1,550 tIm-Sn cq-] sF-kn-sF-kn-sF sem-_mwÀ-Un l 800 tIm-Sn cq-] \m-j-W tIm-fm-ä-d am-t\-Pv -saâv kÀ-ho-k-kn (74 i-X-am\w Hm-lcn) l 2000 tIm-Sn cq-] k³-amÀ {Kq-¸n l tXma-kv Ip-¡v C´y, kv-säÀ-enw-Kv dn-tkmÀ-Svkv, tIym-\n C-´y {Sm-h F-¶nh-sb G-sä-Sp-¯p.

A\pIq-e hm-Z§Ä a-Xnbm-b aq-e-[-\hpw an-I-hp-ä {]-h-À-¯-\-hp-

\n-b-{´-Ww ]pd-¯pÅ Øm-]-\-§Ä¡v

l

tIc-f _m-¦p-I-fp-sS \n-b-{´-Ww A-\p-Iq-en¨pw F-XnÀ-

Hml-cn- DS-aIÄ

anÃm-sX H-cp _m-¦n\pw ]n-Sn-¨p-\nÂ-¡m³ ]-äm¯ km-l-N-cy-am-Wn¶v. ]p-d-¯p-\n-¶p-Å-hÀ \n-t£-]w \-S-¯p-t¼mÄ tI-c-f _m-¦p-I-Ä-¡v a-Xnbm-b aq-e[-\w e-`n-¡pw.

]p-d-¯p-\n-¶p-Å-hÀ H-cn-¡epw _m-¦p-I-fp-sS \n-b-{´-Ww ]n-Sn-s¨-Sp-¡m³ B-{K-ln-¡p-¶nÃ. _m-¦p-I-fp-sS Un-hn-Uâpw \n-t£-]-¯n \n-¶p-Å t\-«hpw am-X-am-Wv C-h-cp-sS e-£yw. C-Xv an-I-¨ {]-IS-\w Im-gv-N-sh-bv-¡m³ _m-¦pI-sf \nÀ-_-Ôn-X-am-¡pw. B-Xy-´n-I-ambn C-S-]m-Sp-ImÀ-¡v C-Xv Kp-Ww sN-¿pw. Hmtcm ]m-Z ^-e-§fpw \n-t£-]-IÀ Ir-Xyam-bn hn-i-Ie-\w sN-¿p-¶-Xn-\m FÃm X-e¯n-epw an-I-¨ s{]m-^-j-W-en-kw _m-¦n sIm-|p-h-tc-|n h-cpw. CXpw C-S-]m-Sp-ImÀ-¡v Kp-W-I-c-am-Ipw. ]p-d-¯p-\n-¶p-Å \n-t£-]w kzo-I-cn-¨v _m-¦pIÄ h-ep-Xm-tI|-Xv Im-e-¯n-sâ B-h-iyw. h³In-S ]-²-Xn-IÄ-¡v hmbv-] e-`y-am-¡m³ hen-b _m-¦p-IÄ th|-Xv A-Xym-h-iy-am-Wv. _m-¦nw-Kv _n-kn-\-kn {]m-tZin-I hm-Z-¯n\-¸p-dw Im-e-¯n-sâ B-h-iy-§fpw km-l-N-cy§fpw ]-cn-K-Wn-¡pI.

Hml-cn i-X-am-\-w

s{]m-tam-«À-amÀ

0.00

hy-ànIÄ

34.12

Øm-]-\-§Ä

7.64

F-^v-sF-sF

46.15

K-h¬-saâv

0.00

a-äpÅh

12.09

s^Ud _m¦v


]p-d-¯p-\n-¶p-Å \n-t£-]w h-cp-I-sb-¶m _m-¦p-Isf ]p-d-¯p-\n-¶p-Å-hÀ G-sä-Sp-¡p¶p F-¶Ã AÀ°w. ]p-d-¯p\n-¶v \n-t£-]w BÀ-Pn-¨m tI-c-f _m-¦p-I-fp-sS {]-hÀ-¯\ aq-e[-\w hÀ-[n-¡pw. an-I-¨ {]-hÀ¯-\w Im-gv-N-sh-¡m³ _m-¦pI-sf C-Xv k-lm-bn-¡pw. _m-¦p-IÄ Ip-td-¡q-Sn s{]m-^j-W-em-Ipw. G-{_lmw X-cy³

Ww ]p-d-t¯¡v,

Sn-bmIptam?

_m-¦nw-Kv hn-Z-Kv-[³

-hn¡pw?

hm-bv-]m hn-X-c-W-¯n ]n-¶n-te-¡v

]p-d-¯p-Å-hÀ ssI-b-S-¡p-t¼mÄ A-Xn-s\ ¯p-ap-Å hm-Z-§Ä i-à-amWv

\n-

{]-XnIq-e hm-Z-§Ä tI-c-f _m-¦p-I-fpsS Hml-cn ]p-d-¯p-\n-¶p-Å-hÀ ssI-b-S¡p-t¼mÄ tIc-fw C¯-cw _m-¦p-I-fp-sS A-kw-kvIr-X h-kvXp kw`-c-W im-e (^-|v k-aml-c-W tI-{µw) bm-bn am-dpw. tI-c-f-¯n-sâ km-aqly, km-¼¯n-I D-¶-a-\-¯n Cu _m -¦p-IÄ-¡v XmÂ-¸-cy-anÃm-Xm-Ipw. G-Xp- hn-t[-\bpw _n-kn\-kv h-fÀ-¯n em-`w t\-Sp-I-sb-¶ X-{´w _m-¦p-IÄ kzo-I-cn-¡pw. C-Xv C-S-]m-Sp-ImÀ-¡pw kw-Øm-\-¯n\pw tZm-jw sN-¿pw. ]p-d-¯p-\n-¶p-Å \n-t£-]w h-cp-¶-tXm-sS tI-c-f _m-¦p-I-

fp-sS B-Øm-\w tI-c-f-¯n-\v ]p-d-t¯¡vv t]m-tb-¡mw. C-Xv tI-c-f-¯n-\v tZm-j-I-c-am-Ipw.

B-Øm-\w

kw-Øm-\-¯n-\v ]p-d-t¯-¡v am-ä-s¸-Sp-¶-tXm-sS tI-c-f-¯n-sâ hn-]-Wn-sb ap-¶n I-|p-Å DÂ-¸-¶-§fpw tk-h-\-§-fp-am-Inà _m-¦p-IÄ sIm-|p-h-cn-I. C-Xv tI-c-f¯n-\v e-`n-¨p sIm-|n-cn-¡p-¶ ]-cnK-W\ t]mepw CÃm-Xm¡pw.

_m-¦v h-ep-Xm-Ip-¶-tXm-sS kq-£v-a-X-e-¯n-te-¡v Cd-§n sN-¶pÅ t^m¡-kv \-ã-am-Ipw. C-Xv ap³-KW-\m hn-`m-K§Ä-¡v Xn-cn-¨-Sn-bm-Ipw. tI-c-f _m-¦p-IÄ A-Xn-sâ Xp-S-¡-Im-ew ap-X Nn-e

{]-tXy-I hn-`m-K-§Ä-¡v {]-tXy-I ]-cnK-W-\ \Â-Ip-¶p|v. ]p-d-¯p-\n-¶p-Å \n-t£-]-Icpw \n-t£-]hpw F-¯p-t¼mÄ Cu ]-cnK-W-\ \-ã-am-tb-¡pw.

]p-d-¯p-\n-¶p-Å \n-t£-]¯n-s\m-¸w _m-¦n-s\ \-bn-¡m³

]pXn-b km-c-Yn-Ifpw ]p-d-¯p-\n-¶p h-t¶-¡mw. C-hÀ-¡v _m-¦p-I-fp-sS kw-kv-Im-ctam cm-Py-s¯ _m-¦nw-Kv Øm-]-\ §-sf Ip-dnt¨m A-dn-hp-|m-I-W-sa-¶nÃ. a-sä-hnsStbm {]-tbm-Kn-¨v ^-en-¨ Im-cy-§Ä A-¸m-sS A-hÀ C-hn-sS ]-IÀ-¯m³ {i-an-¨v ]-cm-P-b-s¸-« ap³Im-e N-cn-{X-ap|v. A-Xv C-\nbpw B-hÀ-¯n-¡pw.

Hml-cn-bp-S-aIÄ

Hml-cn i-X-am-\-¯nÂ

[\e£van _m¦v

t£-]-hpw hm-bv-]-bpw ]-cn-tim-[n-¨m tI-c-f¯n \n-¶pw k-am-l-cn-¡-s¸-Sp-¶ ]-Ww C-hn-sS hm-bv-]-bm-bn \Â-I-s¸-Sp-¶n-sÃ-¶v Im-Wmw. tI-cf-¯n-se Cu ]-Ww A-\y-kw-Øm-\-§-fn-te-¡v H-gp-Ip-I-bm-sW-¶ ]-|-s¯ B-tcm-]-W-s¯ A-Xv i-cn-sh-¡p-I-bm-Wv sN-¿p-¶-Xv. tI-c-f-¯nse sam-¯w hm-bv-]-bp-sS 41.57 i-X-am-\-w am-{X-amWv tI-c-f _m-¦p-I-fp-sS hn-ln-Xw. C-Xn tI-c-f {Km-ao¬ _m-¦m-Wv 115.35 i-X-am-\w kn.Un tdB-sI \n-t£-]wFkv_nän 80059 sIPn_n 10521 kn-F-kv_n 9093 [-\-e-£v-an 8229 s^-U-d 55030 FkvsF_n 30448 B-sI 193380 _m-¦v

NRI

\n-t£-]w 33798 534 3004 1681 30614 13331 82962

hm-bv-] 37046 12136 3577 3513 26088 16405 98765

CD

td-tjym 46.27% 115.35% 39.34% 42.70% 47.41% 53.88%

(XpI tIm-Sn-bnÂ)

tjym-tbm-sS ap-¶nÂ. ku-¯v C-´y³ _m-¦v 53.88 i-X-am-\w ssI-h-cn-¨-t¸mÄ a-äp-Å F-Ãm _m-¦pI-fp-sS-bpw tI-c-f-¯n-se hm-bv-]m-þ-\n-t£-]m-\p]m-Xw 48 i-X-am-\-¯n-\v Xm-sg-bm-Wv. hm-bv-]-¡v tI-c-f-¯n th-|-{X Un-amân-sÃ-¶ ]-g-b ]-Ã-hn X-s¶-bm-Wv _m-¦p-IÄ C-t¸m-gpw B-hÀ-¯n-¡p¶-Xv. H-cp-]-s£ tI-c-f-¯n-se tam-i-am-b hy-hkm-b A-´-co-£-am-Imw C-Xn-\p {]-[m-\ Im-c-Ww. tI-c-f _m-¦p-I-sf tImÀ-¸-td-äp-IÄ G-sä-Sp¡p-t¼mÄ A-Xn-se \n-t£-]w tI-c-f-¯n-sâ kmaq-ln-I km-¼-¯n-I hn-I-k-\-¯n-\v {]-tbm-P-\s¸-Sp-¯p-I-sb-¶-Xv Xn-I-¨pw Zp-jv-¡-c-am-tb-¡pw. ImcWw, h³-Xp-I-bp-sS \n-t£-]w \-S-¯p-¶hÀ Iq-Sp-X t\-«-ap-|m-¡m-\m-Ip-¶ Øe-t¯ {]-kvXp-X _m-¦p-I-fn-se \n-t£]-s¯ hn-\y-kn¡m³ {i-an-¡p-I-bpÅq.

Hml-cn- D-S-aIÄ

Hml-cn i-X-am-\-w

s{]m-tam-«À-amÀ

0.00

s{]m-tam-«À-amÀ

0.00

hy-ànIÄ

16.43

hy-ànIÄ

45.91

Øm-]-\-§Ä

20.83

Øm-]-\-§Ä

0.76

F-^v-sF-sF

42.25

F-^v-sF-sF

32.95

K-h¬-saâv a-äpÅh

0.00 20.49

K-h¬-saâv a-äpÅh

0.00 20.38

hntZ-i a-e-bm-fn-I-fp-sS DÄ-s¸-sS C-hnS-s¯ \n-t£-]w ap-gp-h³ H-¸n-sb-Sp-¯n-cn-¡p¶Xv tI-c-f _m-¦p-I-fm-sW-¦nepw hmbv] þ \n-t£-]m-\p-]m-X¯n A-h C-t¸mgpw hf-sc ]n¶n-emWv. C-hn-sS hmbv-] \ÂIn-bm em-`-I-c-am-bn Xn-cn-¨pIn-«n-sÃ-¶ Xn-cn-¨-dn-hv C-t¸mÄ X-s¶ _m-¦p-IÄ-¡p-|v. C-hnSp-s¯ hym-h-kmbn-I A-´-co£w sa-¨-s¸-Sp-¯m³ kÀ-¡mÀ X-s¶ ap³-ssI-sb-Sp-¯v C-Xn-\v ]-cn-lm-cw Im-WWw. tUm. ta-cn tPmÀPv km-¼¯n-I Im-cy hn-ZKv[

_m-¦p-IÄ-¡v \n-t£-]w k-am-l-cn-¡p-¶-Xn-\p-Å hn]Wn am-{X-am-bn tIc-fw am-dn-bncn-¡p¶p. a-e-bm-fn _m¦v, a-ebm-fn AÃm-¯ _m-¦v F-¶-Xà {]-iv\w. \-½p-sS kw-Øm-\¯n-sâ km-¼-¯n-I, km-aq-ly D-¶-a-\-¯n- \nÀ-Wm-b-I ]¦vv h-ln-t¡-| I-S-a C-hÀ-¡nÃmXmIpw F-¶-Xm-Wv hm-kv-Xhw hn.sI {]-kmZv Ubd-IväÀ, C-FwF-kv ]T-\ K-th-j-W tI{µw

tI-c-f _m-¦p-I-fp-sS e-b-\hpw B-Øm-\w am-äepw A-h-bp-sS D-]-t`m-àm-¡Ä-¡v am-{X-aà Po-h-\-¡mÀ¡pw kwØm-\-¯n\pw Kp-W-I-c-am-InÃ. _m-¦p-IÄ tI-c-f-¯n-sâ B-hiy-§Ä-¡v A-\p-kr-Xam-b D¸-¶-§fpw tk-h-\-§-fp-am-Inà ]p-d-¯n-d-¡p-I G-{_lmw jm-Pn tPm¬, kwØm-\ sk-{I-«dn, HmÄ C-´y _m¦v Hm-^o-tk-gv-kv tIm¬-s^-Utd-j³

Hmtcm Ø-e-s¯bpw Un-amâv A-\p-k-cn-¨m-Wv DÂ-¸¶-§fpw kÀ-hokpw h-cp-¶Xv. ]-t£ _m-¦v h-ep-Xm-Ip-¶tXm-sS kq-£v-a-X-e-¯n-epÅ t^m¡-kv \-ã-am-Ipw Pn.BÀ P-b-Ir-jvW³,

F-kv._n.än bq-Wn-äv sk-{I-«dn, A-tkm-kn-tb-äv _m¦v Hm-^o-tk-gv-kv A-tkm-kn-tb-j³

F-kv._n.Sn-bp-sS e-b-\-¯n cm-Py-XmÂ-¸-cy -am-Wv ap-Jyw. A-Xn cm-{ão-bw I-eÀ-¯-cpXv F. P-b-Ip-amÀ,

P-\-d sk-{I«-dn þ tI-c-f kÀ-¡nÄ, tÌ-äv _m-¦v-kv Ìm-^v bq-Wnb³

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

7


amt\-Pvsaâ v

MANAGEMENT

sNe-hv Np-cp-¡-n-

em`w hÀ-[n-¸n-¡m³

amÀK § Ä 12

F-fp-¸-¯n \-S-¸m-¡m-hp-¶Xpw aq-e-[-\-\n-t£-]w B-h-iy-anÃm-¯-Xp-am-b 12 amÀ-K-§-fneq-sS _n-kn-\-kn a-Õ-c-£-a-Xbpw em-`hpw hÀ-[n-¸n¡mw ss\-\m³ ]n.Nm|n

sR

«n-¸n-¡p-¶ th-K-¯n-em-Wv ]-e _n-kn-\-kp-Ifpw A-S¨p-]q-«n-s¡m-|n-cn-¡p-¶Xv. t\m-¡n-b, sIm-UmIv, hqÄ-hÀ¯v, _n-F-¨v-Fkv, F-¨v-Fw-hn Xp-S§n-b {]-i-kv-X {_m³Up-I-Ä AS¨p ]q-«p-Itbm ]q«m-s\m-cp§p-Itbm sN-¿p¶p. F-´m-Wv Ah-sb aÂ-k-c-£aaÃm-Xm-¡n-bXv? Cu DÂ-¸-¶-§Ä/tk-h-\-§Ä DÂ-¸m-Zn-¸n-¡p-hm\pw hn]W\w sN-¿phm-\pw A-hÀ sN-e-h-gn-¨ Xp-I A-hcp-sS h-cp-am-\-t¯-¡mÄ Iq-Sp-X-em-bncp¶p, A-Xv Øm-]\-s¯ XpSÀ-¨bm-bn \-ã-¯n-te¡pw H-Sp-hn AS¨p]q-«-ente¡pw \-bn-¨p. C-Xv C-t¸m-gp-Å _nkn-\-kp-IÄ-¡v H-cp ap-¶-dn-bn-¸m-tWm? A-sX F-¶p-X-s¶-bmWv D¯-cw.

tIm-kv-äm-¡n am-äp-I. A-Xn-\p-Å Nn-e amÀ-K-§-fm-Wv B-h-iym\p-k-c-W-ap-Å \n-b-a-\w, hn`h§Ä ]-¦nSÂ, hm-§-en-\p ] I-cw eo-kn-s\-Sp-¡Â, Hu«v-tkmgv-knwKv, {]-I-S-\-¯n-\v A-\p-kcn-¨p-Å thX-\w Xp-S-§nb-h. \n-§-fpsS {Sm-h G-P³-knbn aq-¶v _-kp-s|-¶n-cn-¡-s«. A-h Hm-Sn-bmepw C-sÃ-¦nepw hm-l-\-¯n-sâ knkn, ss{Uh-dp-sSbpw I-|-Iv-ä-dp-sSbpw i-¼fw, C³-jp-d³-kv Xp-S-§n-b ^n-Ivk-Uv tIm-kv-äv A-Xn-t·Â D-|m-Ipw. F-¶m _-kp-IÄ eo-kn-s\-Sp-¡p-Itbm k-_v tIm¬-{Sm-Iv-äv F-Sp-¡p-Itbm sN-bv-Xm- sN-e-hp-Ip-d-bv-¡mw.

h-chpw sN-e-hpw hnÂ-¸-\ hym-]v-X-¯n-sâbpw H-cp bq-Wn-än-sâ hnÂ-¸-\ hn-e-bpsSbpw ^-eam-b h-cp-am-\w Im-em-\p-kr-X-ambn Ip-d-bpw. F-¶m i-¼-fw, A-kwkvIr-X h-kv-Xp-¡-fp-sS hn-e, F-\À-Pn tIm-kv-äv Xp-S-§n-b-h Im-em-\p-kr-X-ambn Iq-Spw. sN-e-hv h-cp-am-\-t¯-¡mÄ Iq-Sp-t¼mÄ em-`w A-{]-Xy-£-am-Ipw. hnÂ-¸-\ hn-e Iq«p-Ibpw t{]m-U-Ivän-sâ ^o-¨-dp-IÄ Ip-d-bv-¡p-Ibpw Po-h\-¡m-cp-sS F-®w Ip-d-bv¡p-I-bpw a-äpam-bn-cp-¶p C¯-cw km-l-N-cy-§-fn ]-g-b Ime-s¯ \S]-SnIÄ. F-¶m C-¶v C-h hn-]-co-X^-ew D-|m-¡pw. Cu Ip-g-¡p-¶ {]-iv\-s¯ F-§-s\ a-dn-I-S¡pw? sNe-hp Np-cp-¡Â ]-²-Xn-IÄ B-hn-jv-I-cn-¡p-I-bm-Wv G-ähpw ^-e-{]-Zam-b amÀKw. F-´m-Wv sN-e-hp Np-cp-¡Â? D¸-¶-¯n-sâ bp-Wn-äv tIm-kv-äv Ip-d-bv¡m-\m-bn _n-kn-\-kv Øm-]-\-§Ä \-S-¸m-¡p-¶ hf-sc B-kq-{Xn-Xhpw Nn-«-tbm-Sp-Iq-Sn-b-Xpam-b {]-hÀ-¯-\-§fm-Wv sNe-hp Np-cp¡Â. "D-]-t`m-Kw Ip-d-bv¡p-I/D-]-tbm-Kw hÀ-[n-¸n¡p-I' F-¶ e-£y-t¯m-sS-bp-Å H-cp ka-{K k-ao-]-\-am-WnXv. {]IS-\w sa-¨-s¸-Sp-

8 [\w hyh-kmb hmWnPy ssZzhm-cnI

Sp¡pw Nn-«bpw hr-¯n-bp-ap-Å H-cn-Sw sN-e-hpw A-]-I-S-§fpw A-\n-ã-kw-`-h-§fpw Ip-d-bv¡pw; - \-ã-s¸-« hn-e-]n-Sn-¸p-Å -km-[-\§Ä ho-s|-Sp-¡m\pw F-fp-¸-am-bn-cn¡pw. IrXy-am-bn X-cw-Xn-cn-¨v tUm-Iyp-saâpIÄ kq-£n-¨p-«p-Å ^-b-enw-Kv kwhn-[m-\w Hcp Hm-^o-kn-sâ Imcy£-a-X hÀ-[n-¸n-¡pw.

[n-¡p-¶n-S-s¯Ãmw ^n-Iv1 kmkv-Uv tIm-kv-än-s\ th-cn-b-_vÄ

2

3

H-cp HmÀUÀ \-S-¸n-em-¡m-\p-Å Im-e-Xma-kw Ip-d-bv-¡p-I. C-³ thm-bv-kp-IÄ th-K-¯n \ ÂIp-I. \n-§-fp-sS _n-kn\-kv I¬-kv-{S£³ ta-J-etbm tlm«-tem G-Xp-amIs« HmÀ-U-dpIÄ Ir-Xy-am-bn \-S-¸m-¡p¶-Xv A-an-X-sNe-hv Ip-d-bv¡pw. H-cp hÀ-jw sIm-|v sI-«n-Sw ]-Wn-bWw F-¶ HmÀ-UÀ sX-än-¨m \nÀ-am-W-s¨e-hp Iq-Sp-a-tÃm. A-kw-kvIr-X h-kv-Xp-¡Ä-, ^n\n-jv-Uv Kp-Uvkv, D-]-t`m-àmhv, hm-l\w, \n-§-fp-sS Poh-\-¡mÀ F-¶n§s\ G-Xp-am-I-s«, FÃm bm-{X-I-fp-sSbpw Zq-cw Ip-d-bv-¡pI. F-«p \n-e-I-fn-epw t]m-Ip-¶ aq-¶v en-^v-äp-IÄ \n-§Ä-¡p-s|¶n-cn-¡-s«, c-s|-®w H¶mw \ne -ap-X A©mw \n-e-h-scbpw H-sc-®w A-©mw \n-e ap-X F«mw \n-e h-scbpw t]m-Is«.

(Sort/Set/Shine/Standardise/ 4 5SSustain) \-S-¸n-em-¡p-I. A-

Unkw_À 31, 2016

h-cp-sSbpw ]-¦m-fn-¯w 5 FÃmD-d-¸p-h-cp-¯p-I. Po-h-\-¡m-cnÂ

\n¶pw B-i-b-§Ä kzo-I-cn¡pIbpw, \-S-¸m-¡p-Ibpw sN-¿p-I. t\-«-§Ä ]-¦p-h-bv-¡p-Ibpw sN¿p-I. A-h-cp-sS Zn-\N-cy-bp-am-bn _-Ô-s¸-«-Xmb-Xn-\m sN-e-hpNp-cp-¡m-\p-Å an-I-¨ h-gn-IÄ A-hÀ-¡p \nÀ-tZ-in-¡m-\m-Ipw.

6

B-i-b-hn-\n-a-b-¯n-\p-Å sN-eh-pIÄþ kv-ssI¸v, hm-«v-kvB-¸v, C-sa-bv t]m-epÅ CâÀ-s\-äv A-[n-jvTn-Xam-b Sq-fp-IÄ D-]tbm-Kn-¡pI. H³]-Xv ap-X G-gp h-sc _n-F-kv-F³-F tImÄ D-]-tbm-Kn-¡mw. k-µÀi-\-§Ä-¡p ]I-cw hnUntbm tIm¬-^-d³-knw-Kv \-S-¯mw.

dn-bÀ sN¿p¶Xv Ip-d-bv-¡p7 sImI. F-¶pw Hm-^o-knsâ FÃm

{_m-©p-I-fn-te¡pw km-[-\§Ä sIm-dn-bÀ sN-¿p-¶ ]-Xn-hv ]-e Hm-^o-kp-I-fn-ep-ap-|v. AXn-sâ am-{Xw I-W-s¡-Sp-¯m e-£-§Ä B C-\-¯n t]mIp-¶p F-¶p a-\-kn-em-¡m-\mIpw. A-Xym-h-iy-sa-¦nÂ, B-gv-Nbn H-cn-¡Â sIm-dn-bÀ sN-bvXm \-sÃm-cp Xp-I em-`n-¡mw.

_-Ô-a-sÃ-¦n hy-Xym-k 8 \nÀhpw ssh-hn-[yhpw Ip-d-bv-¡p-I. D-Zm-lc-W-¯n-\v \n-§-fp-sS s{]m-U-£³ hn-`mK¯n 10

bq-Wn-äm-Wv DÂ-¸m-Zn-¸n¡p-¶sX-¦n F¶pw A-§-s\-bmbn-cn-¡Ww. AÃmsX 9, 11, 12 F-¶n§-s\ bq-Wn-äp-I-fp-sS F-®w am-dm³ ]m-SnÃ. \n-§fp-sS I-S Xp-d-¡p-¶ k-a-bw 10 a-Wn F-¶p \n-Ý-bn-¨n-«p-s|¦nÂ, F¶pw B k-ab-¯v Xp-d-¡p-I. A-Xv ]-t¯-Imepw ]-¯-cbp-am-Im³ ]m-SnÃ. AXpt]mse, Ip-dª _nkn\-kv hym-]v-X-apÅ D¸-¶w/kÀ-hokn \n-¶v ]n³-hm-§p-I. {]-hÀ-¯-\-§fpw ap³9 F-Iq-ënm¹m³ sN-¿p-I. hm-¡p-IÄ sIm-|v hn-h-cn-¡m-hp-¶-Xn-sâ A-¸p-d-¯mWv A-Xn-sâ {]m[m\y-w.

gv-sNe-hv Ip-d-b-v¡p-I. 10 ]m{]-Xn^-ew In-«m-¯ G-Xp {]-hr¯n-bpw ]m-gv-sN--ehmWv.

cy-{]-Im-iw, D-bcw, Imäv, a-g11 kqshÅw, X-W Xp-S§n-b {]-IrXn hn-`-h-§-sfÃmw ]-c-amh-[n D-]-tbm-K-s¸-Sp-¯p-I. kzm-`mhnI {]-Im-iw ap-dn-IÄ-¡p-Ån B-h-iy-¯n-\p-s|-¦n ]-I sse-äv C-Sp-¶-Xp-aq-e-ap-Å I-d-âv NmÀ-Pv Ip-d-bv-¡mw.

{]-hr-¯n-IÄ tbm-Pn¸n¨p12 ]e sIm|pw (Combining) H-tc-ka-

bw ]-e {]-hr-¯n-IÄ (Multitasking) sN-bvXp-sIm|pw "C-¡-tWm-ao-kv Hm^v kv-sIbvÂ/kv-tIm-¸v' (H-cp DÂ-¸-¶¯n-sâ DÂ-¸mZ-\w hÀ-[n-¸n-¨Xp-aq-ew B-h-td-Pv tIm-kv-än h-cp-¯p-¶ sN-e-hp-Np-cp-¡ep-I-fpw, ]-e DÂ-¸-¶-§Ä Htc-kabw \nÀ-an-¡p-t¼mÄ Bh-td-Pv tIm-kv-än h-cp-¯p-¶ sN-e-hp-Np-cp-¡-ep-I-fpw) ]-c-amh[n {]-tbm-P-\-s¸-Sp-¯p-I.


¯m³ G-Xp k-a-b¯pw \S¸m-¡m-hp¶ H-cp kz-bw t{]cn-X k-ao-]-\-hp-am-WnXv. F¶m am-ä-t¯m-Sp-Å hn-apJ-X, ]-cmP-b-`oXn, sN-e-hp Np-cp-¡Â D-|m-¡mhp-¶ s\-K-äo-hv C-ta-Pv Xp-S§n-b Im-cW-§-fm sNe-hv Np-cp-¡Â Im-cy-am-bn \-S-¸m-¡m-sX t]m-Ip¶p. {]-Ir-Xn- Xs¶ sN-e-hp-Np-cp-¡Â coXn-IÄ \-ap-¡v Im-Wn-¨p-X-cp-¶p|v. P-e-¯n-sâ D-]-t`m-Kw Ip-d-bv-¡p-¶-Xn-\p th-|n a-c-§Ä Ce s]m-gn-¡p-¶-Xpw (Minimise consumption), kq-cy-{]-Im-iw ]-c-amh-[n D-]-tbm-K-s¸-Sp-¯m-bn kq-cyIm-´n kq-cy-sâ {`-a-W¯n-s\m-¸w Nmbp-¶Xpw (Maximise utilisation) hn-P-b-Icam-b sNe-hp Np-cp-¡-en-\v {]-Ir-Xn-bn \n-¶p-Å D-Zm-l-c-W-§-fm-Wv.

s{_-bv-¡v- Cu-h³ N-e-©v Id³-kn ]n³-h-en¡Â, km-¼-¯n-Iam-µyw, F®bpÂ-¸m-Z-I cm-Py-§-fp-sS \-S-]-SnIÄ, ]-W-¯n-sâ Ip-dhv, ]pd-ta \n-¶p-Å a-äp L-S-I-§Ä F-¶n-h-sbÃmw CXn-\-Iw Xs¶ I-ã-¯n-em-bn-cp-¶ _nkn-\-kp-I-fp-sS {]-iv-\-§Ä-¡v B-¡w Iq«n. A-Xn-s\ t\cn-Sm³ sN-e-shÃmw a-c-hn-¸n-¨m I-S-bn-se-¯p-¶hcp-sS F-®w (Footfall) Ip¯-s\ Ipd-bpw. BfpIÄ hm-§m-\mbp-Å Xo-cp-am-\-w ]n-¶ -t¯-¡v am-äpw. A-SnØm-\ B-h-iy-§Ä t]mepw amän-sh-¡m³ AhÀ \nÀ-_Ôn-X-cm-IpI-bmWv. tlm«Â, kn-\n-a, sSIv-ssÌÂkv, dn-b F-kv-tääv, {SmhÂ, Sq-dnkw, ssh-äv Kp-Uv-kv, tIm¬-^-d³kv, ]-»n-jnwKv, lu-kv t_m-«v-kv, kÀ-ho-kv Hu-«v-se-ävkv apXem-b ta-J-e-I-fn am{Xaà B-ip-]-{Xn-I-fn t]mepw h-cp-am\-¯n hen-b Ip-d-hp-|m-bn-«p|v.

_nkn\-kv hym-]vXw Ip-d-bp-t¼mÄ s{_-bv-¡v-Cu-h-\n-se-¯m (em-`hpw \-ãhpw Hcp-t]m-se B-bn-cn-¡p-¶ AhØ) I-gn-bm-sX h-cpw. F§-s\ s{_-bv¡v-Cu-h-\n-se¯mw? ^n-Iv-kv-Uv tIm-kväp-IÄ H-gn-hm¡p-I/Ip-d-bv-¡p-I-bm-Wv Htc-sbm-cp amÀKw.

sNe-hp Np-cp-¡-en-sâ {]-tbm-P-\-§Ä sNe-hp Ip-d-bp-¶-Xn-\p ]pd-ta sNe-hp Np-cp-¡Â ]-²-Xn-IÄ \S¸m-

sNe-hp Np-cp-¡Â aq-e-ap-Å {]-tbm-P-\-§Ä F-hn-sSbpw tNmÀ-¶p t]m-Im-sX I-¼-\n-bp-sS em`-¯n-te-¡v tNÀ-¡s¸-Sp¶p ¡p-t¼mÄ hn-e-]n-Sn-¸p-Å hn`-h§Ä kw-c-£n-¡p-hm\pw I-gn-bpw. _mlyamb L-S-I-§Ä hy-Xym-k-s¸-Sp-t¼mgpw AXnt\m-Sv anI-thmsS s]m-cp-¯-s¸-Sp-hm³ X-¡h-®w F-t¸mgpw {I-ao-Ir-X-hpw {]-hÀ-¯-\-£-ahpw B-bn-cn-¡m³ k-lm-bn-¡pw. A-Xn-e-[n-Iw F-´p-

thWw? sNe-hp Np-cp-¡Â aq-e-ap-Å {]-tbm-P-\-§Ä F-hn-sSbpw tNmÀ-¶p t]m-Im-sX I-¼-\n-bp-sS em`-¯n-te-¡v tNÀ-¡-s¸-Sp¶p. em`w hÀ-[n-¸n-¡p-¶-Xn sNe-hp Np-cp-¡-en-sâ kzm-[o\w: sNe-hp Np-cp-¡-en\pw hÀ-[n-¡p-¶ h-cp-am-\¯n-\pw em-`-¯n-t·-ep-Å kzm-[o-\-¯nsâ H-cp Xm-c-X-ay-w tS-_n-fn Im-Wn¨n-cn-¡p¶p. em-`-¯n 140 i-X-am-\w F-¶ hen-b \nc-¡v sNe-hp Np-cp-¡ -en-\v k-am-\-X-I-fn-sÃ-¶v Im-Wn-¨pX-cp-¶p.

{]-tbm-P-\-w e-`n-¡p-¶ ta-J-eIÄ kÀ-hokv, am-\p-^m-Iv-N-dnw-Kv, ]-»n-Iv bq-än-enän, I¬-kv-{S£³, ÌmÀ«-¸v XpS§n G-Xp _n-kn-\-knepw sNe-hv Np-cp¡Â \-S-¸n-em-¡mw. sI-F-kv-BÀ-Snkn,

sI-F-kv-C_n, sd-bvÂ-th Xp-S§n-b ]-»n-Iv bq-«n-en-än-I-Ä-¡pw Kp-W-I-c-am-Wv. kv-ss]-kv sPäv, A-tim-Iv sse-em³-Uv Xp-S-§n-b-h-bv¡v hn-P-b-I-c-am-bn sN-e-hpNp-cp-¡Â \-S-¸m-¡n-b-Xn-sâ hn-P-b-I-YIÄ ]-d-bm-\p-|v. ]p-d-¯p-\n-¶p-Å `o-j-Wn-IÄ e-Lq-I-cn-¡m-\pw a-Õc-s¯ t\-cn-Sm \pw _n-kn-\-kp-IÄ tIm-Sn-IÄ sN-e-h-gn¡m-dp|v. G-ä-hpw Ip-d-hv km¼¯n-I hn`-h§Ä D-]-tbm-K-s¸-Sp-¯p-¶Xpw (Bootstrapping) B´cnI {]-hÀ-¯-\-§Ä kp-kw-L-Sn-X-am-¡p-¶Xpw aÂ-k-c-s¯t\-cn-Sm³ X-¡-hn[w _nkn-\-kpIsf i-àn-s¸-Sp-¯pw, hnP-bw \n-e\nÀ-¯m\pw k-lm-bn-¡pw. sUÂ-ä-Cuä tIm-kv-äv dn-U-£³ I¬-kÄäâv-kv ss{]h-äv en-an-ä-Un-sâ am-t\-Pnw-Kv U-b-Iv-ä-dm-Wv te-JI³. Phone: 0091 471- 6 888 076 / 77360 88076, www.deltaeta.in

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

9


Châ vkv

EVENTS

Mind  Performance and Efficiency Enhancement Workshop

{]Xn-k-ÔnI-sf a-dn-I-S-¡m³, {]IS-\w sa-¨-s¸-Sp-¯m³

-Hcp ]-cn-io-e-\ Ifcn 2017 P-\p-h-cn 12\v kwL-Sn-¸n-¡p-¶ inÂ-¸-im-e-bp-sS thZn sIm-¨n-bn-se se sa-dn-Un-b³ I¬-sh³-j³ skâ-dmWv[\w \yqkv _yqtdm

_n

-kn-\kntem I-cn-bdntem {]-iv-\-§Ä D-|m-Ipt¼m-Ä \-½n ]-e-cp-sSbpw a\-kv X-f-cm-dp-|v. kz-]v-\-§-fn-te-¡p-Å ]m-X-bn F-{X henb X-S-k-§-fp-s|-¦nepw ]-X-dm-sX ap-t¶m-«p \o-§p-¶-hsc \-ap-¡v A-dn -bmw. AXp-t]mse a-\-kn ]pXn-b DuÀ-Pw \n-d-¨v, \-h-ssN-X-\y-t¯m-sS {]-Xn-k-ÔnI-sf a-dn-I-S-¡p-h-m³ \n§-sf {]m-]v-X-cm-¡p-hm-\mbn Hcp hÀ-¡vtjm-¸v [-\w H-cp-¡p-¶p--þ s]Àt^mÀ-a³-kv B³Uv F-^n-jy³-kn F³-lm³-kv-saâv hÀ-¡vtjm-¸v. 2017 P-\p-h-cn 12\v se sa-dn-Un-b-\nse I¬-sh³-j³ skâdn \-S-¡p-¶ Cu hÀ¡v-tjm-¸n-sâ Xow, _q-Ìv bphÀ ssa³-Uv, am-t\-Pv bp-hÀ N-e©-kv F-¶XmWv. tkm-^v-äv kv-In s{S-bv-\nw-Kv cw-K-¯v 20 hÀjs¯ A-\p-`-h k-¼-

¯pÅ {]-ikvX tam-«n-th-j-W s{Sbv-\ dmb tUm. am-Wn t]m-fpw A-t±-l-¯nsâ a-Ifpw A-h-Xm-cIbpam-b t]-fn amWn-bp-am-Wv hÀ¡v-tjm-¸n-\v t\-XrXzw \Â-Ip-¶-Xv. F-bÀ C´y, C-´y³ t\hn, temIm-tcm-Ky kwLS\, sk-_n, _nF-kv-F^v, s]m-eokv, tdm«-dn CâÀ\m-j-WÂ, sF-kn-Fw-BÀ, ]n-Fw-sF, sFFwF Xp-S-§nbh tUm. am-Wn t]mfn-sâ tkh-\w e-`y-am-¡nbn-«pÅ{]-apJ Øm-]-\-§-fn Nn-e-XmWv. kw-cw-`-I-À, s{]m-^-j-W-epIÄ,- hnZymÀ-Yn-IÄ F-¶n§-s\ hnP-bw t\Sm³ B-{K-ln-¡p¶ BÀ-¡pw {]-tbm-P-\-Icam-b hn-[-¯n A©v tam-Uyq-fp-Ifm-Wv hÀ¡v-tjm-¸n H-cp-¡n-bn-«p-Å-Xv. hÀ-¡nw-Kv hn-¯v C-¶À kv-s{S-MvXv, ]hÀ Hm-^v en-k-WnwKv, ]hÀ Hm-^v I-ayq-Wnt¡j³, t]m-kn-än-hv A-^À-ta-j³kv,

tkm-^v-äv kv-In s{S-bv-\nw-Kv cw-K-¯v 20 hÀjs¯ A-\p-`-h k-¼-¯pÅ {]-ikvX tam-«n-th-j-W s{Sbv-\dmb tUm. am-Wn t]m-fpw aIÄ t]-fn am-Wn-bp-am-Wv hÀ¡v-tjm-¸n-\v t\-XrXzw \Â-Ip-¶-Xv

Uo-enw-Kv hn-¯v C-tam-j³-kv F-¶o ta-J-e-IÄ-¡v {]m-[m\yw \Â-Ip¶p. Cu ta-J-e-I-fn-seÃmw, Kp-W-]camb am-äw h-¶p-I-gn-bp-t¼mÄ G-sXm-cm-fpsS-sbpw s]À-t^mÀ-a³kpw F-^n-jy³knbpw sa-¨-s¸-Spw. A-Xv Po-hn-X-¯nepw sXm-gn-enepw kw-cw-`-¯nepw {]-Xn-^en-¡pw. \-½Ä t]m-ep-a-dn-bm-sX D-Ån D-d§n-¡n-S-¡p-¶ I-gn-hpI-sf D-WÀ-¯n s{]m-^-j-W hn-P-b-¯n-\v h-gn-sXfn-¡p-¶ Cu hÀ¡v-tjm-¸nÂ, {]-Xn-kÔnI-sf a-dn-I-S-¡m\pw hnP-bw kp-\nÝn-X-am-¡m\pw B-{K-ln-¡p-¶ BÀ-¡pw ]-s¦-Sp-¡mw. k-a-bw 9.30 apX 5.30 hsc. hn-h-c-§Ä¡v: 0484 2316494 / 2315840, 907 2570050. E-mail: mail@dhanam.in, advertise

@dhanam.in

Mind N AN SESSIO E T OU TIV RAC RINGS OU. E T IN AT B T IN Y TH BES THE

Date: January 12, 2017 Venue: Hotel Le Meridien, Kochi Time: 9.30 am - 5.30 pm

25 Organised by:

BUSINESS MAGAZINE

Mobile: +91 90725 70051

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

11


hnP-b-IY

SUCCESS STORY

kmw k-t´m-jn \n-¶v _n-kn-\-kv tI-c-f-¯n-\v

F-´v ]Tn-¡mw? \m-sf-bp-sS A-h-k-c-§Ä Xn-cn-¨-dn-ªv, Po-t\m-an-Iv-kv t]m-se k-¦oÀ-W-am-b H-cp ta-J-e-bn C-´y-bp-sS km-[y-X-IÄ a-\-kn-em-¡n kw-cw-`w Xp-S-§n-b kmw k-t´m-jn-s\ tX-Sn h-cp-¶-Xv h³ hn-P-b-§Ä X-s¶ {]o-X Sn.Fkv

hy

-h-km-b-s¯ Ip-dn-¨p-Å a-ebm-fn an-¯p-IÄ ]m-sS Xn-cp¯n-sb-gp-Xp-¶ Nn-e kw-cw-` -§Ä C-S-bv-¡v tI-c-f-¯n kw-`-hn¡m-dp-|v. "C-sX-§-s\ km-[n-¨p' F-¶v a-äp-Å-h-sc sIm-|v tNm-Zn-¸n-¡p-¶ hn-P-b-§Ä, h-f-sc \n-i-Ð-am-bn D-b-c§-fn-te-¡v I-b-dn-t¸m-Ip-¶ _n-kn-\kp-IÄ, B-tKm-f-hn-]-Wn-bn a-e-bmfn-IÄ-¡v A-`n-am-\-am-Ip-¶ t\-«-§Ä. kmw k-t´m-jv tI-c-f-¯n-\v \Â-Ip-¶-Xv C-¯-c-sam-cp hn-kv-a-bn-¸n¡p-¶ kw-cw-` hn-P-b-am-Wv. A-ta-cn¡-bn-se sF.än kw-cw-`-¯n \n-¶pw h-gn-am-dn sIm-¨n-bn kmw B-cw-`n-¨ ssk-Po-t\mw F-¶ Po-t\m-an-Iv-kv dnkÀ-¨v em-_v C-¶v Cu cw-K-¯v C-´ybn ap³ \n-c-bn-em-Wv. P-\n-X-I ]T-\w, X-·m-{Xm im-kv-{Xw, P-\-änIv F³-Pn-\o-b-dnw-Kv F-¶n-h-sb-Ãmw im-kv-{X ]p-kv-X-I-§-fn-se hn-j-b-amWv, kw-cw-`-§Ä-¡p-Å B-i-b-§-f-à F-¶v C-t¸m-gpw I-cp-Xp-¶-h-sc A-¼-c¸n-¡p-¶-{X D-b-c-¯n-em-Wv C-¶v km-apw km-an-sâ hn-P-b-§-fpw. a-\p-jy-cpw ar-K-§-fpw ]-£n-I-fpw hr-£-§-fpw DÄ-s¸-sS Po-h-\p-Å FÃm h-kv-Xp-¡-fp-sS-bpw Un-F³-F L-S\-sb-¡p-dn-¨p-Å ]T-\-am-Wv Po-t\man-Iv-kv. Um³ {_u-Wn-sâ s_-Ìv sk-ÃÀ t\m-h-en \n-¶v ]-eÀ-¡pw ]-cn-Nn-X-am-b Un-F³-F ko-sIz³knw-Kv Xp-S-§n-b tk-h-\-§Ä \Â-In -s¡m-|v 2010 sIm-¨n-bn B-cw-`n-¨ ssk-Po-t\mw em-_v c-|v hÀ-j-§Ä¡p-Ån X-s¶ C-´y³ hn-]-Wn ]n -Sn-¨-S-¡n. C´ysb t]m-se ssh-hn-[yam-À¶ kw-kv-Im-c-hpw ]m-c-¼-cy-hp -ap-Å H-cp cm-Py-¯v P-\n-X-I ta-J-ebn-se ]-co-£-W-§Ä-¡pw K-th-j-W§Ä-¡pw G-sd km-[y-X-bp-s|-¶ km-an-sâ I-W-¡p-Iq-«Â sX-än-bn-Ã. C-´y-bn-se {]-ap-J B-ip-]-{Xn-I-fpw K-th-j-W Øm-]-\-§-fpw hn-hn-[ sSÌp-I-fpw kÀ-ho-kp-I-fpw B-h-iy-s¸-«v F-¯n-b-tXm-sS ssk-Po-t\mw hn-P-bam-bn. I-gn-ª aq-¶p hÀ-j-§Ä-¡p-

12 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

Ån aq-¶v hy-Xy-kv-X I-¼-\n-I-fm-Wv ssk-Po-t\m-an \n-¶v cq-]-sa-Sp-¯v kz-X-{´-am-b-Xv-. P-\n-X-I ]-cn-tim[-\-bpw K-th-j-W-hpw \-S-¯p-¶ sa-Uv-Po-t\mw, Ir-jn- ar-K-]-cn-]m-e-\w F-¶o cw-K-§-fn P-\n-X-I hn-h-c§Ä Iq-Sp-X-em-bn D-]-tbm-K-s¸-Sp-¯n an-I-¨ hn-f-hpw em-`-hpw t\-Sm³ th-| tk-h-\-§Ä \Â-Ip-¶ A-{Kn-Po-t\mw, Po-h im-kv-{X ta-J-e-bn B-h-iy-amb hn-hn-[ DÂ-¸-¶-§Ä \nÀ-an-¡p-¶ am-Kv-Po-t\mw F-¶n-h-bm-Wv Cu kwcw-`-§Ä. C-´y-bn-se G-ä-hpw an-I-¨ ku-I-cy-§-fp-Å Po-t\m-an-Iv-kv C³Iypt_-ä-dm-Wv C-¶v ssk-Po-t\mw.

A-h-k-c-§Ä ]m-gm-¡m-sX

kmw k-t´m-jv

]Tn-¨-Xv F³-Pn-\o-b-dnw-Kpw Fw-_nF-bpw. sImÂ-s¡m-¯ sF-sFF½n ]Tn-¡p-t¼mÄ X-s¶ tI-cf¯n-se Iw-]yq-«-dp-IÄ-¡m-bn a-e-bmfw t{]m-{Kmw sN-bv-X-Xm-Wv km-an-sâ B-Zy kw-cw-` {]-b-Xv-\w. kÀ-¡mÀ am-dn-b-t¸mÄ Iw-]yp-«-dn-sâ `m-hn A-hXm-f-¯n-em-sb-¦n-epw Cu t{]m-P-Iv-äv G-sd B-ß-hn-izm-kw \Â-In-sb¶v kmw. "eo-UÀ-jn-¸v F-¶m H-cp {]-iv-\-¯n-\v ]-cn-lm-cw Im-Wm-\p-Å I-gn-hm-Wv F-¶v a-\-kn-em-bn. A-h-k-c§Ä Nm-Sn-¸n-Sn-¡-W-sa-¶pw.' A-Xp-sIm-|v X-s¶-bm-Wv ]T-\w I-gn-ªv, tkm-^v-äv-sh-bÀ cw-K-s¯ km-[y-X-IÄ a-\-kn-em-¡n km-apw H-cp kn-en-¡¬ hm-en F³-{S-{]-WÀ B-bXv. 1992- ImÂ-tkm-^v-äv F-¶ t{]mU-Iv-äv F³-Pn-\o-b-dnw-Kv I-¼-\n-bn-eqsS. H-¶n \n-¶v Xp-S-§n, sF-]n-Hm DÄ-¸-sS-bp-Å H-t«-sd A-_-²-§Ä sN-bv-sX-¦n-epw H-cp B-tKm-f I-¼-\nbm-bn ImÂ-tkm-^v-än-s\ h-fÀ-¯n-b-Xv km-an-sâ hn-j³ X-s¶. 2004 ap-X 2008 h-sc-bp-Å Im-e-b-f-hn F-«v I-¼-\n-IÄ G-sä-Sp-¯-m-Wv ImÂ-tkm^v-äv _n-kn-\-kv hn-]p-e-am-¡n-b-Xv. H-Sphn 2009-- \mep I-¼-\n-I-fm-bn,


kzo-I-cn-¡p-t¼m-gpw sh-©zÀ ^-|v tX-Spt¼m-gpw Øm-]-I-sâ sj-bÀ 50 i-X-am\-¯n-\p ap-I-fn-em-bn-cn-¡-Ww I-¼-\n-¡v th-|n kz-X-{´-am-b Xo-cp-am-\-§-sf-Sp¡m-\pw \-S-¸n-em-¡m-\pw C-Xv B-h-iyam-Wv.

i-cn-bm-b k-a-b-¯v kw-cw-`-§-sf kz-X-{´-am-¡p-I

Im-¸n-¡-¸n-se hn-P-b-a-{´-§Ä ssS

tI-c-f sIm-¨n-bn kwL-Sn-¸n-¨ ]-¯m-a-Xv "tIm-^n s] NÀ-¨'bn kmw k-t´m-jv A-hX-cn-¸n-¨ kw-cw-`-bm-{X-bn-se Nn-e {]-[m-\ ]mT-§Ä l \n-§-fp-sS ^n-\m³-jy tam-U-epw _n-kn-\-kv tam-U-epw X-½n s]m-cp-¯w th-Ww. l Øm-]-I Sow h-f-sc {]-[m\-am-Wv. G-ä-hpw an-I-¨ H-cp {Kq-¸v \n-§Ä-s¡m-¸-ap-s|-¶p D-d-¸p h-cp¯p-I. ^n-\m³-kn ssh-Z-Kv-[y-apÅ H-cmÄ A-Xym-h-iy-am-Wv. l k-b³-kv t]m-ep-Å ta-Je-I-fn \n-§-sf k-lm-bn-¡m³ k-bân-Ìp-I-fp-sS k-lm-bw tX-Smw. C-´y-¡m-cm-b H-t«-sd k-bân-ÌpIÄ hn-tZ-i-s¯ {]-ap-J bq-Wnth-gv-kn-än-I-fn-ep-|v. C-´y-bnÂ

h³ em-`-¯n Cu kw-cw-`w ssI-amdn-b-ti-j-am-Wv km-an-sâ c-|m-a-s¯ C-¶nw-Kv-kv Xp-S-§p-¶-Xv. Xn-I-¨pw ]p-Xnb Po-t\m-an-Iv-kv cw-K-¯v. ]gb _n-kn\-kv A-\p-`-h-§-fpw ]p-Xn-b ]mT-§-fpw tNÀ-¶-t¸mÄ Cu kw-cw-`w H-cp A-]qÀ-h hn-P-b-am-bn. km-an-sâ Cu kw-cw-` ]-co-£-W-§fn \n-¶v hy-h-km-b tI-c-f-¯n-\v ]Tn¡m³ G-sd-bp-|v.

tImÀ _n-kn-\-kn \n-¶v hy-Xy-kv-X-am-b cw-K-§-fn-epw hn-P-bw t\-Sm³ I-gn-bpw ]-¯mw ¢m-kv I-gn-ª ti-jw _-tbm-f-Pn ]Tn-¡m-¯ kmw Po-t\man-Iv-kv F-¶ im-kv-{X-im-J-sb-¡p-dn-¨v A-dn-ª-Xv ]p-kv-X-I-§-fn-eq-sS-bpw CâÀs\-än-eq-sS-bpw. k-b³-kpw km-t¦-Xn-Ihn-Zy-bpw C-ã-am-bn-cp-¶-Xv sIm-|v Cu cw-K-s¯ ]p-Xn-b km-[y-X-IÄ a-\-kn-em¡n. sF.än-tbm-sSm-¸w Po-t\m-an-Iv-kpw h-cp-¶ Im-e-¯n-sâ _n-kn-\-kv B-sW¶v Xn-cn-¨-dn-ª-tXm-sS-bm-Wv ]p-Xn-b kw-cw-`-s¯ Ip-dn-¨v Nn-´n-¡p-¶-Xv. Cu ta-J-e-bn-se B-Zy kw-cw-`-§-fn-sem-¶mb-Xp sIm-|v h-f-sc Ip-d-ª Im-e-¯n\p-Ån C-´y-bv-¡-I-¯pw ]p-d-¯pw {i-² t\-Sm³ ssk-Po-t\m-an-\v I-gn-ªp.

I-¼-\n-I-sf G-sä-Sp-¡mw, _n-kn-\-kv hn-im-e-am-¡mw \m-ev hÀ-j-¯n-\p-Ån F-«v I-¼-\nI-fm-Wv km-an-sâ ImÂ-tkm-^v-äv G-säSp-¯-Xv. A-ta-cn-¡-bn-epw C-´y-bn-epw aq-¶p ho-X-hpw, bp.sI-bn-epw P-¸m-\n-epw Hm-tcm-¶pw. F-Ãmw F³-Pn-\o-b-dnw-Kv t{]m-U-Iv-äv I-¼-\n-IÄ, c-|v ap-X ]-¯v an-ey¬ tUm-fÀ h-sc B-kv-Xn-bpÅ-h. ImÂ-tkm-^v-än-sâ B-tKm-f km¶n-[yw hn-im-e-am-¡m-\pw I-¼-\n-bp-sS

\n-¶p-Å kw-cw-`-§Ä-¡v ]n-´p-W \Â-Im³ C-hÀ-¡v h-en-b XmÂ-¸-cyhp-am-Wv. l D-]-tZ-i-I-cp-sS H-cp {Kq-¸v \n-§-sf k-lm-bn-¡m³ th-Ww. ]-s£, kw-cw-`-¯n-\v F-´m-Wv th|-Xv F-¶ Im-cy-¯n A-h-km-\hm-¡v \n-§-fp-tS-Xm-I-Ww. l ^-|nw-Kv F-´m-bm-epw a-Xn F-¶ Im-gv-N-¸m-Sv A-]-I-S-am-Wv. Bh-iy-ap-Å k-a-b-¯v am-{Xw i-cn-bm-b ^-|nw-Kv kzo-I-cn-¡p-I. ÌmÀ-«-¸n-sâ B-Zy hÀ-jw kz-´w ]-Ww \n-t£]n-¡p-I-bm-Wv \-Ã-Xv. l h-en-b h-fÀ-¨-bv-¡v km-[y-Xbp-Å cw-K-§Ä _n-kn-\-kn-\m-bn sX-c-sª-Sp-¡p-I l an-I-¨ H-cp _n-kn-\-kv ¹m³ C-Ãm-sX kw-cw-`w Xp-S-§-cp-Xv.

ssk-Po-t\m-an-sâ tk-h-\-§Ä hnhn-[ ta-J-e-I-fn-te-¡v hym-]n-¨-tXm-sS hy-Xy-kv-X I-¼-\n-I-fm-¡n am-än kmw Hm-tcm-¶n-sâ-bpw t^m-¡-kv Iq-Sp-X IrXy-am-¡n. a-\p-jy-Po-h-]-c-am-b sS-Ìp-IÄ F-Ãmw sa-Uv-Pn-t\m-an-sâ Io-gn-epw a-äpÅ-h A-{Kn-Po-t\m-an-sâ Iogn-ep-am¡n. 350-te-sd P-\n-X-I sS-Ìp-IÄ \-S-¯n-b sa-Uv-Pn-t\mw C-¶v P-\-än-Iv U-b-Kv-t\mÌn-Iv-kv dn-kÀ-¨v cw-K-¯v C-´y-bn-se G-ä-hpw {]-ap-J I-¼-\n-bm-Wv. 2011- C³Iyp-t_-äv sN-bv-X sa-Uv-Po-t\mw B-Zy-L«-¯n \m-ev an-ey¬ tUm-f-dpw ]n-¶o-Sv 20 an-ey³ tUm-f-dp-am-Wv hy-Xy-kv-X ^-|nw-Kn-eq-sS k-am-l-cn-¨-Xv. I-gn-ª hÀ-jw kz-X-{´ I-¼-\n-bm-bn am-dn-b sa-Uv-Pn-t\m-an-sâ B-Øm-\w _mw-¥qcm-Wv. A-ªq-dn-te-sd tlm-kv-]n-ä-ep-Ifpw B-bn-c-¯n-te-sd tUm-Iv-äÀ-am-cp-am-bn tNÀ-¶v {]-hÀ-¯n-¡p-¶ sa-Uv-Po-t\man-sâ hÀ-¡n 30 ap-X 40 i-X-am-\w h-sc sa-Un-¡Â sS-Ìp-I-fpw _m-¡n dn-kÀ-¨p-am-Wv. A-Sp-¯ ImÀ-jn-I hn-¹h-¯n-\v t\-Xr-Xzw \Â-Ip-I F-¶-Xm-Wv,

ssl-Z-cm-_m-Zn-epw kv-amÀ-«v kn-än-bn-epw km-¶n-[y-ap-Å A-{Kn-Po-t\m-an-sâ hnj³. A-©v an-ey¬ tUm-fÀ ^-|nw-Kv e-`n-¨ Cu I-¼-\n-s¡m-¸w Po-t\m-an-Iv-kv cw-K-¯v B-h-iy-am-b DÂ-¸-¶-§Ä \nÀ-an-¡p-¶ amKvPo-t\m-an-\pw kmw cq-]w \Â-In.

A-h-k-c-§Ä sF.än-bn am-{X-a-à km-t¦-Xn-I hn-Zy-tbm-sSm-¸w X-s¶ k-b³-kv t]m-ep-Å cw-K-§-fn h³ km-[y-X-bm-Wv C-\n-bp-Å-Xv. C-´y t]m -se h-en-b P-\-kw-Jy-bp-Å cm-Py-§Ä t\-cn-Sp-¶ {]-iv-\-§-fpw G-sd-bm-Wv. Ch-bv-¡v ]-cn-lm-cw \Â-Im³ I-gn-bp-¶ kw-cw-`-§Ä h-en-b hn-P-b-hpw t\-Spw. "\-½p-sS {]-iv-\-§Ä-¡v ]-cn-lm-cw I-s| -t¯-|-Xv \-½Ä X-s¶-bm-Wv. A-ta-cn-¡ -bn-epw a-äv hn-tZ-i cm-Py-§-fn-epw C-h-bv-¡v {]-Xn-hn-[n-bp-|m-Ipw F-¶v I-cp-X-cp-Xv. ]p-Xn-b cw-K-§-fp-sS km-[y-X-IÄ a-\-knem-¡p-I, Iq-Sp-X hm-bn-¨pw CâÀ-s\-äneq-sS hn-h-c-§Ä ti-J-cn-¨pw C-h-bn ssh-Z-Kv-[yw t\-Sp-I,' kmw ]-d-bp-¶p. ]p-Xn-b a-cp-¶p-IÄ, Po-t\m-an-Iv-kv cw-K-¯v tcm-Kn-IÄ-¡v G-sd B-izm-k-amIp-¶ sS-Ìp-IÄ F-¶n-§-s\ ssh-hn-[yamÀ-¶ ]-²-Xn-I-fm-Wv C-\n km-an \n¶v tI-c-f-¯n-\v e-`n-¡m³ t]m-Ip-¶-Xv. \m-sf-bp-sS A-h-k-c-§Ä C-t¶ I-s|¯n-b H-cp kw-cw-`-I-sâ hn-P-b-hn-ti-j§Ä Xp-S-cp-¶p.

]p-Xn-b a-cp-¶p-IÄ, Po-t\m-an-Iv-kv cw-K-¯v tcm-Kn-IÄ-¡v G-sd B-izm -k-am-Ip-¶ sS-Ìp-IÄ F-¶n -§-s\ ssh-hn-[y-amÀ-¶ ]-²-Xn-I-fm-Wv C-\n km-w k-t´mjn \n-¶v tI-c-f¯n-\v e-`n-¡m³ t]m-Ip-¶-Xv aq-eyw hÀ-[n-¸n-¡m-\pw Cu Gsä-Sp-¡epIÄ k-lm-bn-¨p. l I-¼-\n-IÄ t\-cn-Sp-¶ {]-iv-\w F-´m-sW-¶v a-\-kn-em-¡n, A-h ]-cn-lcn-¡m³ \n-§Ä-¡v I-gn-bp-sa-¦n G-säSp-¡Â hn-P-bn-¡psa-¶v kmw ]-d-bp¶p.

5 hÀ-jw, 50 i-X-am-\w C-Izn-än H-cp ÌmÀ-«-¸v Xp-S-§p-t¼mÄ hn-P-bn¡m³ A-©v hÀ-j-s¯ k-a-bw \ÂIp-I. C-sÃ-¦n A-Xv h-en-¨p-\o-«m-sX A-h-km-\n-¸n-¡p-I. i-cm-i-cn hn-P-b-t¯ -¡mÄ \-Ã-Xv ]-cm-P-b-am-sW-¶m-Wv kman-sâ t]m-fn-kn. A-Xp-sIm-|v hn-P-bn¡m³ I-gn-ªn-sÃ-¦n kw-cw-`w th-s|¶p h-bv-¡p-I. H-cp F-Iv-kn-äv t]m-fn-kn B-Zyw X-s¶ cq-]o-I-cn-t¡-|-Xpw B-h -iyw. kw-cw-`w kz-´w ^-|v D-]-tbm-Kn¨v Xp-S-§p-I-bm-Wv G-ä-hpw \-Ã-Xv, kmw ]-d-bp-¶p. ]n-¶o-Sv G-bv-©Â ^-|v

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

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KÌv tImfw

GUEST COLUMN

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\ap-¡pamImw

b{´-a-\p-jyÀ sXm-gn-ep-IÄ hÀ-¡n ]-«naäw

A-]-l-cn-¡p-t¼mÄ...

Ex MD, HAL

AXn-b-{´-hÂ-¡c-Ww F-¶ shÃp-hn-fn-sb t\-cn-Sm³ tI-c-f-¯nsâ sF.än \-bw ]-cn-jv-I-cn¡Ww

C

-´y-bn-se 69 i-X-am-\w sXm-gne-h-k-c-§fpw k-ao-]-`m-hn-bn CÃm-XmIp-sa¶v! ]-d-bp¶-Xv a-ämcpaÃ; km-£m thÄ-Uv _m¦v. Np-½m ]-d-bp-¶-X-Ã. hn-i-Zam-b ]T-\^-e-am-Wv sh-fn-s¸-Sp-¯n-bXv. h-cm-\ncn-¡p-¶ A-Xn b-{´-hÂ-¡-c-W-¯nsâ kq-N-\-bm-WnXv. h³In-S I-¼-\nIÄ sXm-gnem-fnI-sf Iq-«-t¯m-sS ]n-cn-¨p-hn-«v b-{´-a-\p-jy-sc Ip-Sn-bn-cp¯p¶p. c-|-c e-£w tIm-Sn cq-]-bpsS tdm-t_m-«p-I-fm-Wv tem-I-sa§pw hnäp-t]m-Ip-¶Xv. _-Pm-Pn-sâ hm-l-\ \nÀam-W im-e-I-fn X-s¶ 300 tdmt_m-«p-I-fm-Wv ]-Wn-sb-Sp-¡p-¶Xv. ]p-Xp-km-t¦Xn-I hn-Zy-I-fp-sS ssP-{X-bm-{X-sb X-S-ªp-\nÀ-¯m³ hm-Z-{]-Xn-hm-Z-§Ät¡m lÀ-¯mep-IÄt¡m km-[n-¨ N-cn-{X-anÃ. C¯cw shÃp-hn-fnI-sf A-h-k-cam-¡n ap-X-se-Sp-¡p-I-bm-Wv _p-²nbp-Å-h-cp-sS X-{´w.

A-Xn-b-{´-hÂ-¡-c-W-¯n\v ]pXn-b DÂ-¸-¶-§-fpw tk-h-\-§fpw Iq-Sn-tb Xocq. F-¦n B ta-J-e

b-nse km-[y-X-IÄ {]-tbm-P-\-s¸-Sp¯p-¶-Xm-Wv I-c-Wobw.

thWw, {]m-tbmKn-I B-i-b§Ä A-Xym-[p\n-I b-{´-§Ä-¡v A-Xn\q-X-\am-b sk³-k-dp-Ifpw b-{´-LS-I-§fpw Ah-sb X-½n Iq-«n-bn-W¡p-¶ "CâÀ-s\äv Hm-^v Xnw-Kvkv' t]m-ep-Å km-t¦-Xn-I-hn-Zy-Ifpw thWw. A-hbp-sS Ir-Xyam-b {]-hÀ¯-\-¯n-\p-X-Ip¶ tkm-^v-ävsh-bÀ

DÂ-¸-¶-§Ä [m-cm-fw thWw. C-Xph-sc \-½p-sS tkm-^v-äv sh-bÀ ta-J-e {i-² tI-{µo-I-cn¨n-cp¶-Xv tkm-^v-ävsh-bÀ kÀ-hok-kn-emWv. hn-tZ-in-IÄ \nÀ-an¨

tkm-^v-ävsh-bÀ {]-hÀ-¯n-¸n-¡m\pw {]-iv-\-§-fp-|m-bm ]-cn-l-cn¡m\pw In-«p-¶ -{]Xn^-ew C-\n-bpÅ Im-ew B-IÀ-j-I-am-hnÃ. Imc-Ww C¯-cw km-[m-cW tPm-enIÄ (low

\-ap-¡n-hn-sS [m-cm-fw F³-Pn-\o-b-dnw-Kv tIm-sf-PpIfpw hy-h-km-b -im-e-Ifpw K-th-j-W tI-{µ -§-fp-apï­v. {]m-tbm-Kn-Iam-b B-i-b-§fpw Ah-sb DÂ-¸-¶-§-fm-¡p-¶ {]-{Inb-I-fpw- t{]mÂ-km-ln-¸n¡-s¸-SWw end jobs) b-{´-§-tf-sä-Sp¯p-sIm-|ncn-¡p-I bmWv. kz-´-am-bn hn-I-kn¸n-s¨-Sp-¯ DÂ-¸-¶-§Ä hn-ä-gn-¨m sse-k³-kv ^okv, {]-Xn-hÀ-jw In-«p-¶ sa-bvâ-\³-kv ^okv, ]n-s¶ ]-cn-jv-I-cn-¨ ]-Xn-¸p-IÄ¡p In-«p-¶ A-[n-I h-cp-am-\w C§-s\ kpØn-cam-b \n-e-\nÂ-¸n-\pw h-fÀ-¨bv¡pw km-[y-X-tb-sd-bmWv. F-¶mÂ, B-tKm-f-X-e-¯n- C-Xv \-S-¸n-em¡p-I A-{X F-fp¸aÃ. A-Xn-\m Un-Pn-ä amÀ-¡änw-Kv t]m-ep-Å X-{´-§-fn-eq-sS hnÂ-¸-\ \-S-¯m³ hntZ-i I-¼-\nIsf GÂ-¸n-¡p-¶-Xm-Wv {]m-tbm-KnIw. \à \n-e-hm-c-ap-Å DÂ-¸-¶-§Ä-t¡ CXv km-[y-amIq. A-hn-sS-bm-Wv tI-c-fw {i-²n-t¡-|Xv. \-ap-¡n-hn-sS [m-cm-fw F³-Pn-\o-b-

dnw-Kv tIm-sf-Pp-I-fp-|v. hy-h-km-b-ime-Ifpw K-th-j-W tI-{µ-§-fp-ap|v. {]m-tbm-Kn-Iam-b B-i-b-§fpw Ahsb DÂ-¸-¶-§-fm-¡p-¶ {]-{In-b-I-fpwt{]mÂ-km-ln-¸n-¡-s¸-SWw. C-Xn-\v D-¶-X _n-cpZ-§tfm D-bÀ-¶ amÀt¡m \nÀ_-Ô-anÃ. C-sXm-¶panÃm-¯-hÀ k-¦oÀ-Wam-b {]-iv-\§Ä-¡v e-fn-Xamb t]mw-h-gn-IÄ I-s|¯n-b ]-e D-Zm-l-c-W-§fpw Rm³ {]-hÀ-¯n-¨ A-©v hy-h-km-bim-e-I-fnepw Im-Wm³ I-gn-ªn-«p-|v. C¯-cw {]-Xn-`I-sf I-s|-Sp-¯v th-|-{X ]-cn-ioe-\w \Â-In t{]m-UIv-äv kv-s]-j-en-Ìp-I-fm-¡n am-än-bm A-hÀ I-gn-hv sX-fn-bn-¡pw. F³-Pn-\ob-dnw-Kv tIm-sf-Pp-I-fn A-Xn-\q-X\ sXm-gn-ep-IÄ-¡pÅ Add-on tIm-gv-kpIÄ GÀ-s¸-Sp-¯m-hp-¶-tX-bpÅq. sF.än.sF-If - n ]pXn-b Im-ew B-hiy-s¸-Sp¶ tIm-gk v- p-IÄ Xp-S§ - Ww. MOOC AYhm Massive open online course, Edu Tubers Xp-S§n-b ]p¯³ Hm¬-sse³ co-Xn-Ifpw A-he - w-_n¡mw. tkm-^v-ävsh-b-dp-I-tfm-sSm-¸w \mt\m sk³-k-dpIÄ, sN-dp-b-{´-LS-I§Ä, 3-Un {]nânw-Kv, 4þUn {]nânw-Kv F-¶n§-s\ lmÀ-Uvsh-bÀ ta-J-e-bnepw A-h-k-c-§Ä \n-c-h[n-bmWv. hm-l-\ \nÀ-amWw, hnam-\ taJ-e, b-{´-km-a-{Kn-I-fp-sS \nÀ-amWw Xp-S§n-b cw-K-§-fn [m-cm-fw A-h-k-c-§-fp|v. BÀ-«n-^n-jy Câ-en-sPâvkv, \m-t\m-sSIv-t\m-fPn, Uo-]v te-WnwKv, sa-jo³ te-Wnw-Kv, sIm-Kv-\n-än-hv Iw-]yq-«nw-Kv Xp-S§n-b ta-J-e-I-fn-se ]-cn-Úm-\w F³-Pn\o-b-dnw-Kv kÀ-ho-kv DÂ-¸-¶-§-fp-sS B-hn-jv-Im-c-¯n\pw \nÀ-am-W-¯n\pw {]-tbm-P-\-s¸-Spw.

sF.än \-bw ]-cn-jv-I-cn¡Ww tk-h\ - - ta-Je - b - p-sS Cc-«n th-K ¯ - n-em-Wv DÂ-¸¶ - hn-]W - n-bp-sS h-fÀ ¨ - . b-{´-h¡cW-¯n-sâ th-K¯ns\m-¯v \-½psS sF.än \-bhpw Im-em I - m-e§ - f - n ]-cn-jvI - c - n¨p-sIm-|n-cp¶mte, A-Xn-th-Kw am-dn-s¡m-|n-cn¡p-¶ hn]-Wn bm-YmÀ-°y-§Ä-s¡m¯v \-ap-¡v hnP-bw sIm-¿m-\mIq. C-hn-sS ]-cm-aÀ-in¨-Xv hn-h-c-kmt¦-Xn-I-ta-J-e-bn-se ]pXn-b {]-h-WX-Ifn-sem-¶p-am-{Xw. C-¯-c-¯n-ep-Å a-äv Im-cy-§fpw I-W-¡n-se-Sp-¯v Pm{K-X-tbm-sS {]-hÀ-¯n-¨m A-Xn-b{´-hÂ-¡-c-W-sa-¶ A-Xym-]-¯n-s\ kp-hÀ-Wm-h-k-c-am-¡n h-f-cp-¶-Xn-sâ kp-Jhpw kw-Xr-]v-Xnbpw þ A-Xv \-ap¡p-am-Imw. www.pattimattom.8m.com

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Unkw-_À 31, 2016


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F-hn-sS hsc? C-\n F-t§ DbÀ¶ aq-ey-ap-Å I-d³-kn t\m-«pIÄ A-km-[p-hm-¡n sIm-|v I-Ÿ-W-¯n\pw I-Å-t\m-«n\pw F-Xn-sc {]-[m-\-a{´n \-tc-{µ tam-Zn {]-Jym]n-¨ bp-²w H-cp am-kw ]n-¶n-«-t¸mgpw cm-Py-s¯ B-i-b-¡pg-¸w am-dp-¶nÃ. A-km-[m-c-Whpw A-{]-Xo-£n-Xhpam-b Cu \o-¡w F-´n-\m-bn-cp¶p F-¶-Xp ap-X C-Xn-sâ Xp-SÀ-¨ F-´mhpw F-¶-Xp-h-sc-bp-Å Im-cy§-fn A-hy-à-X Xp-S-cp¶p Ko\ Sn.Fkv

Un

-kw-_À F«v, hym-gm-gv-N. A-{]-Xo-£-am-bm-Wv B-ip]-{Xn-bn t]m-tI-|n h-¶Xv. sIm-Sp-§ÃqÀ \-K-c-¯n-se aÄ-«n kv-s]jm-en-än B-ip-]-{Xn-bn-se hn-Z-Kv[-s\ ImWm³ t]m-Ip-t¼mÄ t]-gv-kn I-d³-kn t\m-«pIÄ B-bn-cw cq-] Xn-I-¨nÃ. ]-t£ ss[-cy-ap-|m-bn-cp¶p, ssI-bn c-|v ImÀ-Up|v. A-Xn Im-ip-ap|v. tUm-Îsd I-|p. c-à-]cn-tim-[-\ ap-X kvIm-\nw-Kv h-sc ]cn-tim-[-\-I-fp-sS \n-c. B-ip-]-{Xn-bn-se kv-Im-\nw-Kv skâ-dn _p-¡nw-Kv XoÀ-¶-tXm-sS ]pd-s¯ skâdn-te¡v Hm-Sn. A-sXm-cp hen-b Hm-«-¯nsâ Xp-S-¡-am-bn-cp-¶p. em-_n I-d³-kntb kzo-I-cn¡q. kz-bv-¸nw-Kv sa-jo-\nÃ. \m-ev F.än.F-½p-I-Ä IS-¶v A-©ma-s¯ F.än.F-½n-se-¯n-b-t¸mÄ ]-W-ap-|v. ]pd-¯v \o-| \n-c. A-Xn-\p ]n-¶n \n-c \n-¶v \-«p-¨-bv-¡v c-|v ImÀ-Up-I-fn-embn 4000 cq-] F-Sp¯p. c-|v 2000 ¯n-sâ t\m-«pIÄ. A-Xp-am-bn em-_n F-¯n-b-

t¸mÄ Im-jyÀ s]¬-Ip-«n ssI a-eÀ-¯n. _m-¡n X-cm³ I-d³-kn-bnÃ. A-hn-sS \n¶v Cd-§n s]-t{SmÄ ]-¼v X-¸n \-S¶p. s]-t{SmÄ A-Sn-¡m-\Ã. 2000 am-än-sb-Sp¡m³. H-Sp-hn A-Xv kw-L-Sn-¸v _nÃS-¨v dn-t¸mÀ-«v hm-§n B-ip-]-{Xn-bn-se-¯n. H-cp Znh-kw B-ip-]-{Xn-bn sN-e-hn«v cm{Xn ssh-In _nÃS-¨v ]p-d-¯n-d-§m³ t\m-¡n-b-t¸mÄ A-Xm ho|pw hnÃ-\m-bn I-d³-kn. B-ip-]-{Xn-bnepw _nÃv I-d³kn-bm-bn aXn. ^mÀ-a-kn-bn-epw em-_nepw sh-tÆ-sd _nÃS-¨v ssI-bn-ep-Å \q-dv cq] t\m-«p-IÄ A-t¸m-tg¡pw XoÀ-¶n-cp¶p. _m-¡n-bp-Å c-|m-bn-c-¯n-sâ H-ä-t\m-«v B-ip-]-{Xn-bn \Â-In _n-Ãv XoÀ¯p. _m-¡n X-cm-\p-Å Xp-I _nÃn F-gp-Xn X¶p. A-Sp-¯ X-h-W h-cp-t¼mÄ A-Xp In-gn-¨v _m-¡n X-¶m aXn. Im-jyÀ hen-sbm-cp D-]-Im-cw sN-¿p¶ t]m-se ]-dªp. cm{Xn ]-¯n-\v A-X-Ãm-sX a-äv h-gn-bnÃ. C-Xv I-Å-¸-W-¯n\pw I-Å-t\m-«n \pw F-Xn-sc {]-[m-\-a{´n \-tc-{µ tam-Zn {]-Jym-]n-¨ bp-²w 30 Znh-kw ]n-¶n-Spt¼mÄ Cu te-Jn-I-bv-¡v t\-cn-«v A-\p-`hn-t¡-|n h-¶ Im-cyw. B-ip-]-{Xn-bn sN-e-hn-« t\c-¯v ]-e-cp-sSbpw hn-j-a-§-fm-Wv ap-¶n h-¶p \n-c-¶Xv. tIm¬-{Io-äv I-«nw-Kv sXm-gnem-fnbm-b bp-hm-hn-\v H-cp am-k-am-bn tPmen Xo-sc-bnÃ. ap\-¼w ^n-jnw-Kv lmÀ-_dn ao³ sam-¯-¡-¨-h-S-¡m-cp-sS am-t\ -P-cm-bn tPm-en sN-¿p-¶ Kr-l-\mY-\v


?

h-«

§m-«v

\-hw-_-dn-se thX-\w In-«n-bn-«nÃ. sN¡m-bn-«v a-Xn-sb-¶v ]-d-ªn«pw X-cp-¶nÃ. F³-Pn-\o-b-dnw-Kn\pw ¹-kv Sp-hn\pw ]Tn¡p-¶ c-|v Ip-«n-I-fp-sS ]n-Xm-hv B-sI hn-j-a-hr-¯-¯n-emWv. t\m-«v £m-aw X-s¶ C-hn-sSbpw hnó. 2016 \-hw-_À F«v. cm{Xn F-«n-\v {]-[m-\-a{´n \-tc-{µ tam-Zn t\m-«v A-km[p-hm¡n-b A-km-[m-c-W-hpw A-{]-Xo-£nX-hpam-b Xo-cp-am-\w {]-Jym-]n-¡p-t¼mÄ aq-¶p e-£y-§-fm-Wv ap-t¶m-«p sh-¨Xv. I-Ÿ-Ww ]p-d¯p-sIm-|p-h-cn-I, I-Åt\m-«v CÃm-Xm-¡p-I. `o-I-c {]-hÀ-¯-\¯n-\p-Å km-¼¯n-I t{kmX-kv A-S-bv¡pI. I-Å-¸-W-anÃm-Xm-¡n C-´y³ k¼Zv hy-hØ-sb ip-²o-I-cn-¡m-\p-Å {ias¯ B-Zy Zn-h-k-§-fn P-\w ssIbSn-tbm-sS-bm-Wv kzo-I-cn-¨Xv. F-¶m t\m-«v £m-aw km-[m-c-W-¡m-sc A-km[m-c-Wam-b Pohn-X Zp-cn-X-¯n-te-¡v ]n-¶o-Sp-Å Zn-h-k-§-fn X-Ån-bn«p. P\-hn-Im-cw t\-sc Xn-cnªp. {]-Xn]-£w H-ä-s¡-«m-bn `-c-W-Iq-S-¯n-s\-Xn-sc {]-Xntj-[n-¨p. C-tXm-sS tI-{µ kÀ-¡mÀ I-d³-kn ]n³-h-en-¡Â Xo-cp-am-\-¯n-sâ e-£yw Un-Pn-ä C-´y-bn-te-¡p-Å Np-h-Sp-sh-¸msW-¶ hym-Jym-\w Iq-Sn \ÂIn. I-d³kn cln-X C-´y-bn-te-¡p-Å cm-Py-¯nsâ bm-{X-bp-sS C-t¸mg-s¯ L-«-¯nsâ b-YmÀ-° Nn-{X-am-Wv ap-I-fn hn-h-cn-¨ kw`-hw sh-fn-s¸-Sp-¯p-¶-Xv. F-´m-bm-epw 2016 \-hw-_À F-«v kzmX-{´ym\-´-c C-´y-bn-se \nÀ-Wm-b-I

\-hw-_-dn-sâ \-ãw

60þ70% C-Snhv

t_-¡dn, ]-e-N-c¡v, ]-¨-¡-dn I-¨-h-S-cwK-¯v

60% C-Snhv tlm«Â, sdsÌmdâv ta-J-e-bnÂ

Zn-h-k-§-fn H-¶mWv. A-Xv km-¼¯n-I cw-K-s¯ kp-{][m\ Np-h-Sp-sh-¸m-bn hmgv-¯-s¸Sptam A-tXm C-´y a-d-¡m³ B-{K-ln-¡p-¶ A-`n-i-]v-Xam-b Xo-cp-am\-am-bn C-I-gv-¯-s¸Sptam F¶-Xv Im-ew sX-fn-bn-¡m-\n-cn-¡p-¶-tX-bpÅq. C-Xv a-l¯m-b e-£y-¯n-te-¡p-Å Np-h-Sp-sh-¸m-sW-¶m-Wv `-c-W Iq-Shpw H-cp hn-`m-Kw km-¼¯n-I hn-Z-Kv-[cpw hmZn-¡p-¶Xv.

\à h-i§Ä Un-Pn-ä C-S-]m-Sp-IÄ hÀ-[n-¡pw: t\m-«v A-km-[p-hm-¡-en-sâ I-ã-¸m-SpIÄ XmÂ-¡m-en-I-am-sW-¶v hm-Zn-¡p¶-hÀ cmPyw Un-Pn-ä C-S-]m-Sp-I-fn-te¡v am-dp-¶-Xn-\v C-Xv h-gn-sh-¡p-sa¶pw Nq-|n-¡m-«p¶p. FÃm {I-b-hn-{I-b§fpw Ir-Xy-am-b I-W-¡p-I-fn-eq-sS \-S-¡p-¶ kp-Xm-cy-am-b, Un-Pn-ä C-S]m-Sp-I-fp-Å \m-Sm-bn cm-Pyw am-dm³ C-Xp-]-I-cn-t¨-¡pw. C-tX co-Xn-bn I-d³-kn cln-X k¼-Zv hy-h-Ø cm-Py¯v A-©p- hÀ-j-¯n-\-Iw 14.5 tIm-Sn sXm-gn-e-h-k-c-§Ä Xp-d-¡p-sa-¶v C þ sIm-ta-gv-kv I-¼-\nbm-b kv-\m-]v-Uo \-S¯n-b ]T-\w ]-d-bp-¶p. I-Å-¸-W-¯n-sâ kzm-[o-\w Ip-d-bpw: t\m-«v ]n³-h-en-¡-en-eq-sS {]-[m-\-am bpw e£yw sh-bv-¡p¶-Xv I-Å-¸-Ws¯-bm-sW-¶v `-c-W-Iq-Sw ]-d-bp¶p. C-Xn F-{X-am{Xw hn-P-bn-¡m-\m-Ipsa¶-Xv Im-ew sX-fn-bn-¡m-\n-cn-¡p¶-tX-bpÅq. F-¦nepw I-Å-¸-W-¯ns\-Xn-sc kÀ-¡mÀ I-À-i-\ \n-e-]m-Sv

70% {]-hr-¯n-IÄ \ne¨p I-d³-kn ]n³-h-en-¡-en-eq-sS \nÀ am-W {]-hÀ-¯-\-§-fn h³ C-Sn-hp-|mbn. _m¦vv F-¡u-|pÅ C-X-c kwØm\ sXm-gn-emfn-I-sf-bm-Wv ]-ecpw ]-Wn-¡p hn-fn-¡p-¶Xv. A-\y kwØm\ sXm-gn-em-fn-IÄ Iq«-t¯msS kz-tZ-i-t¯-¡v Xn-cn¨p-t]m-bn. ho-Sp]-Wn A-S-¡-ap-Å \nÀam-W {]-hÀ-¯-\-§Ä XmÂ-¡m-en-I-ambn \nÀ-¯n-sh-¨p.

t\m-«p-cln-X C´y, ssI-sb¯pw Zqsctbm? I

-Ÿ-Ww B-Xy-´n-I-am-bn CÃm-Xm¡p-I F-¶Xn-s\m-¸w Un-Pn-ä C-S-]m-Sp-IÄ \-S-¯p-¶ C-´y km-£m-Xv-I-cn¡p-I F-¶ e-£yhpw Cu L-«-¯n hf-sc hn-Zq-cam-b H-¶mWv. A-Xv hy-àam-¡m³ Cu I-W-¡p-IÄ t\m¡n-bm a-Xn. C-´y-bnse A-©n \m-ep {Km-a-§-fn C-t¸mgpw _m-¦nwKv ku-I-cy-anÃ. kv-amÀ-«v t^m-Wp-I-fp-sS F-®w sh-dpw 25 tIm-Sn {Km-a-§-fn-se sSen-t^m¬ km{µ-X 51 i-X-am-\w CâÀ-s\-äv ku-I-cy-apÅ-Xv P-\kw-Jy-bn-se aq¶n-sem-¶n-\v hym]m-c Øm-]-\-§-fn-se kzbv-¸nw-Kv sa-jo-\p-I-fp-sS F-®w sh-dpw 14 e-£w F.än.Fw 2.2 e£w. H-cp e-£w t]À-¡pÅ-Xv sh-dpw 20 F.än.F-½p-IÄ. sU-_n-äv ImÀ-Uv F.än.F-½n D-]-tbm-Kn-¡p-¶-hÀ 94.8 i-Xam-\w sU-_n-äv ImÀ-Uv kz-bv-¸nw-Kv sa-jo-\n D-]-tbm-Kn-¡p-¶hÀ 5.2 i-X-am-\w km-t¦Xn-I hn-Zy-bp-sS e-`yX 100  15 Ip-Spw-_-§Ä-¡v am{Xw C-´y-bn C-t¸mÄ \-S-¡p-¶ t\m-«v cln-X C-S-]m-Sp-IÄ shdpw c-|p-i-X-am-\w. 98 i-Xam-\w C-S-]m-Sp-IÄ¡pw B-{ibw I-d³kn.

kzo-I-cn-¡p-sa-¶ {]-Xo-Xn kr-ãn-¡m³ CXp-sIm-|v km-[n-¨n-«p-|v. 50 i-X-am-\w \n-Ip-Xn \Â-In-bm I-Ÿ-Ww \n-b-a-hn-t[-b-am-¡m-sa-¶ \nb-aw Ip-d-¨p-t]-sc-sb-¦nepw Cu h-gnbn-eq-sS k-©-cn-¡m³ t{]-cn-¸n-t¨-¡pw. A-Xv \n-Ip-Xn h-cp-am-\w hÀ-[n-¡m³ CS-bm-¡n-tb-¡pw. \n-Ip-Xn hÀ-[n-¡pw: C-S-]m-Sp-IÄ kpXm-cy-am-Ip-Ibpw D-bÀ-¶ Xp-I-bv-¡p-Å {I-b-hn-{I-b-§Ä Un-Pn-ä C-S-]m-Sp-Ifm-bn cq-]m´-cw {]m-]n-¡p-Ibpw sN-¿pt¼mÄ FÃm X-c-¯n-ep-ap-Å \n-Ip-Xn ]n-cn-hnepw hÀ-[-\-bp-|m-Ipw. cmPyw Un-Pn-ä C-S-]m-Sp-I-fn-te-¡v am-dp-¶-Xn-

sâ `m-K-am-bn C-t¸mÄ Nn-e C-f-hp-IÄ {]-Jym-]n-¨n-«p-s|-¦nepw Im-e-{Ita-W Iq-Sp-X ta-J-e-IÄ \n-Ip-Xn h-e-bn-te¡v h-cpw. B-Zm-b-\n-Ip-Xn-bnepw hÀ-[-\bp-|m-Ipw. ]n-g-bn-\-¯nepw aäpw h³ Xp-I kÀ-¡m-cn-te¡pw Xt±-i kz-bw `-c-W Øm-]-\-§-fn-te¡pw F-¯n-tb¡pw. kp-Xm-cyam-b k¼-Zvhy-h-Ø-bnte-¡v {]-th-in-¡pw: Ø-ew hm-§nbmepw kzÀ-Ww hm-§n-bmep-sam-s¡ B ]-W-¯n-sâ D-d-hn-Sw Im-Wn-t¡-|n h-cpw. D-bÀ-¶ \n-t£-]-§fpw B-Zmb-\n-Ip-Xn h-Ip-¸n-sâ I-®n h-cpw. C-tXm-sS cmPyw F-¡u-|Uv B-b k¼-Zv hy-h-Ø-bn-te-¡v I-S-¡m-\n-Sbp|v. C-Xv k¼-Zv hy-h-Ø-bv-¡v I-cpt¯-Ipw. cm-Py-hn-cp-² {]-hÀ-¯-\-§Ä¡pÅ ]-W-sam-gp-¡v X-S-b-s¸t«-¡mw: Xo-{hhm-Z {]-hÀ-¯-\-§Ä \-S-¯p-¶-hcp-sSbpw hn-[zw-k-I {]-hÀ-¯-\-§-fn GÀ-s¸-Sp-¶-h-cp-sSbpw km-¼¯n-I t{kmX-kv ]-e-t¸mgpw I-Å-¸-Whpw hym-P I-d³-kn-bp-amWv. D-bÀ-¶ Xp-Ibv-¡pÅ t\m-«v ]n³-h-en¨-Xv AÂ-¸Im-e-t¯-¡v Ah-sc {]-Xn-Iq-e-am-bn _m-[n-t¨-¡pw. Im-iv-ao-cn-se Xo-{h-hm-Z {]-hÀ-¯-\-¯n-\v A¸-Im-e-t¯-¡v i-a-\-ap-|m-b-sXm-s¡ C-Xn-sâ `m-K-ambm-sW-¶v hn-e-bn-cp-¯-s¸-Sp¶p. h-S¡³ kw-Øm-\-§-fn t\m-«v am-dm -s\¯n-b am-thm-hm-Zn {]-hÀ-¯I-sc A-d-Ìv sN-bv-Xn-cp-¶p.

{]-Xym-Lm-X-§Ä \-ã-¡-¨-h-S-§-fp-sS am-k-am-bn-cp-¶p \-hw_À. \n-b-a-k-`-bn FIv-ssk-kv a{´n ]-d-ª I-W-¡p-{]-Im-cw tI-c-f¯n-se a-Zy- hnÂ-¸-\-bn- \-hw-_-dnep|m-b \-ãw 143 tIm-Sn cq]. tem«-dn hnÂ-¸-\-bn- \-ãw 386 tImSn cq-]. tem«-dn hnÂ-¸-\ ]-Ip-Xn-bmb-tXm-sS CXp-sIm-|v D-]-Poh-\w \-S¯p-¶ 12 e-£-t¯m-fw t]À I-Sp-¯ km-¼¯n-I sR-cp-¡-¯n-embn. kwØm-\ kÀ-¡m-cn-sâ \n-Ip-Xn h-cpam-\-¯n K-Wyam-b C-Sn-hp-|mbn. cPn-kv-t{S-j³ ^okpw Ìmw-]v Uyq-«n-bpw 40 i-X-am-\hpw tam-t«mÀ hm-l-\ \n-IpXn 34 i-X-am-\hpw hm-Wn-Py \n-Ip-Xn H³]-Xv i-X-am-\hpw Ip-dªp. \n-Ip-Xn h-cp-am-\-¯n hcpw am-k-§-fn Iq-SpX C-Sn-hp-|m-Ip-sa-¶m-Wv [-\-h-Ip¸n-sâ hn-e-bn-cp¯Â Un-kw-_À a-[y-t¯m-sS P-\-§Ä I-d³-kn £m-a-t¯m-Sv k-a-c-k-s¸-«p Xp-S-§n-sb-¦n-epw Im-cy-§Ä kp-K-a-ambn F-¶p ]-d-bm-dm-bn-«nÃ. _m-¦n \n ¶pw P-\-§Ä t\-cn-s«-¯n \q-dp cq] t\m-«p-IÄ hm-§p-¶p-|v. B-gv-N-bn 24,000 cq-] F¶-Xv C-t¸mgpw P-\-§Ä¡v FÃm-bn-S¯pw In-«n-¯p-S§nbn«nÃ. ]-IpXn-tbm-fw F.än.F-½p-Ifpw C-t¸mgpw Im-en-bmWv. F.än.F-½p-Ifn 100 cq-] In-«p-¶p-s|-¦nepw A-Xv `m-Ky-hm-·mÀ-¡m-sW-¶v P-\-§Ä. t\m-«v {]-Xnk-Ôn aq-ew sI-F-kv-BÀSn-kn-bp-sS {]-XnZn-\ h-cp-am-\w 70 e-£w cq-]- Ipd-ªv Øm]-\w Iq-Sp-X {]-Xnk-Ôn-bn-emWv. _m-¦pIÄ, _m-¦nX-c [-\-Im-cy Øm-]-\-§Ä, Nn-«nIÄ, {]m-Yan-I klI-c-W kw-L-§Ä ap-X-em-b-h h-gn-bpÅ hm-bv-]m hn-Xc-Ww kv-Xw-`-\m-h-Øbn-te-¡v \o-§n. C-Xv kwØm-\ k-¼-Zv L-S-\-bp-sS FÃm ta-J-e-sbbpw X-fÀ-¨bn-em-¡n-bn-cn-¡p-I-bmWv. I-d³-kn ]n³ -h-en-¡-en-\p-ti-jw tI-c-f-¯n-se H-cp amk -s¯ sam-¯w B-`y-´-c DÂ-¸m-Z-\-¯n aq¶n-sem-¶n-e-[n-Iw C-Sn-hp-|m-bn-«p-s|-

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

17


IhÀ tÌmdn

COVER STORY

BLm-Xw hnhn-[ ta-J-e-I-fn dn-b F-tÌ-äv

I¬-kv-{S-£³

I-cmÀ F-gpXn-b h-kv-Xp C-S-]m-SpIÄ h-sc D-t]-£n-¡-s¸-Sp¶p. C-S-]m-SpIm-cp-sS ssIh-iw ]-W-anÃm-¯-Xm-Wv {]iv\w. _m-¦n hm-bv]-¡v A-t]-£n-¨-hÀ¡v, _m-¦n-se ]-W-hn-X-c-W-hpw ]-g-b- t\m-«v Xncn-¨p-hm-§epw Imc-Ww hmbv-] e-`n-¨n-«nÃ. _m-¦p-I-fn \n-¶v B-gv-N-bn ]-c-amh-[n ]n³h-en-¡m-hp-¶ Xp-I-bv-¡v \n-b-{´-Ww h¶-Xv C-S-]m-Sp-Im-sc I-¨-h-S-§-fn \n-¶-Iän. \-hw_À F-«n-\v ti-jw ]m-«, hm-S-I I-cm-dp-IÄ am-{Xam-Wv Im-cy-am-bn \-S-¶n-cn-¡p-¶Xv. I-cmdp-IÄ ]-e-Xpw C-cp I-£n-I-fp-sSbpw [m-c-W {]-Im-cw \o-«n-sh-¨n-«p-|v. t\m-«v ]n³-h-en-¡-en-\p ti-jw H-cp am-k¯n-\n-sS `q-an-bp-sSbpw ^v-fm-äp-I-fp-sSbpw hne-bn 25 i-X-am-\w Ip-d-hp-|m-b-Xmbn Cu cw-K-¯p-Å-hÀ ]-d-bp¶p. I-¨h-Sw kv-Xw-`n¨Xp Imc-Ww hn-e C-\nbpw Ip¯-s\ C-Sn-bm\m-Wv km-[y-X. sIm-¨n-bn c-Pn-kv-t{S-j³ Ìm-¼v hnÂ-¸-\-bn \-hw-_À am-kw am-{Xw 10 tIm-Sn cq-]-bp-sS Ip-d-hm-Wp-|m-bn-cn-¡p-¶Xv. sIm-¨n-bn \nÀ-am-Ww \-S-¶n-cp-¶ ^v-fm-äp-Ifn ]-e-Xn-sâ-bpw \nÀ-am-Ww \n-e-¨n-cn-¡p-IbmWv. A-Xn-\n-sS ^v-fm-äv hn-e-bn C-\nbpw Ip-d-hp-|m-Ip-sa-¶ {]-Xo-£-bn hm-§m³ X-bm-dm-bn ap-t¶m-«p-h-¶-hÀ t]mepw Xo-cp-am\w ssh-In-¸n-¨n-cn-¡p-I-bm-Wv. C-Xv hnÂ-¸-\ Ip¯-s\ Ip-d-bm³ Im-c-W-am-bn-«p|v. dn-b F-tÌ-äv C-S-]m-Sp-I-fn 30þ40 i-Xam-\w I-Å-¸-W-¯n-sâ kzm-[o-\-ap|m-bn-cp-¶p-sh-¶m-Wv I-W¡v.

C-X-c kwØm\ sXm-gn-em-fnI-sf B-{i-bn-¨mWv Cu ta-J-e-bn-se \nÀam-W {]-hÀ-¯-\-§Ä. _m-¦v F¡u-|p-Å-hÀ hf-sc Ip-dhv. ]-Wn Ip-dªv, ]-Ww In-«m-sX h-¶-tXm-sS ]-ecpw kz-tZ-i-t¯-¡v Xn-cn¨p-t]mbn. \n-Àam-W {]-hÀ-¯-\-§-fn-se kv-Xw-`-\m-h-Ø sI-«nS \nÀam-W km-a-{Kn-I-fp-sS I-¨-h-S-s¯bpw henb tXm-Xn _m-[n-¡p¶p. kv-äoÂ, knaâv I-¨h-Sw Ip¯-s\ Ip-dªp.

I¬-kyq-aÀ Kp-Uv-kv \n-tXym-]-tbm-K km-[-\-§-Ä H-gn-sI-bp-Å-Xn I-¨h-Sw Ip¯-s\ Ip-d-ªp. {Km-ao-W, AÀ-² {Kmao-W ta-J-e-bn-ep-Å-h-cp-sS {I-b-ti-jn-bn Ip¯-s\ C-Sn-hp-|m-b-Xn-\m C-cpN-{I hm-l-\§Ä, Ce-t{Îm-Wn-Iv-kv, Kr-tlm-]-I-cW-§Ä F-¶n-h-bp-sS hnÂ-¸-\-bn C-Sn-hp|m-Ipw.

_m-¦pIÄ \-hw-_À 10 ap-X _m-¦p-I-fn \-S-¡p-¶ G-I {][m\ tPm-en ]-gb t\m-«p-IÄ hm-§n \n-t£-]w \-S-¯p¶Xpw ]pXnb t\m-«p-I-fp-sS hn-X-cWhpw am-{X-amWv. _m-¦p-IÄ-¡v h-cp-am-\w e-`n-¡p-¶ hm-bv-]-IÄ hn-Xc-Ww sN¿mt\m H¶pw km-[n-¨n-«nÃ. C-Xv hen-b \-ã-¯n-\v h-gn-sh-¡pw.

_m-¦n-X-c [-\-Im-cy Øm-]-\-§Ä

Sqdn-kw I-d³-kn ]n³-h-en-¡-tem-sS Sq-dn-kv-äpI-fp-sS h-c-hn ]-Ip-Xn-bn-te-sd C-Sn-hm-Wp|m-bn-cn-¡p-¶Xv. tI-c-f Sq-dn-kw sU-h-e-]vsaâv tImÀ-¸-tdj-sâ \-hw_-dn-se h-cp-am\-¯n 50 i-X-am-\-am-Wv Ip-dhv. tlm-«Â, Sq-dn-kw ta-J-e-bm-sI -{]-Xn-k-Ôn-bp-sS I-cn\n-g-en-emWv.

¶m-Wv I-W¡v. sXm-gn \-ã-hpw 35 i-Xam-\-t¯m-f-amWv.

C-\n F´v ? b-YmÀ-°-¯n tI-{µ kÀ-¡m-cn-sâ t\m-«v ]n³-h-en-¡Â shdp-sam-cp an-¶-em{Ia-Ww am-{XaÃ. C-Xn-\p ap-t¼ \-S-¶ Nn-e kw-`-h-§-fp-sS Xp-SÀ-¨-bmWv. skIyq-cn-äo-kv B³-Uv F-Iv-kv-tN-©v t_mÀUv Hm-^v C´y (sk_n) ]mÀ-«n-kn-t¸ä-dn t\m-«p-IÄ-¡v ssI ssh kn \n-_-Ô-\IÄ IÀ-i-\-am-¡n-bn-cn-¡p¶p. _n-\man {Sm³-km-£³kv (s{]m-ln-_nj³) A-a³-sa³-Uv B-Îv 2016 IÀ-i-\-am-bn \-S-¸m-¡m³ H-cp-§p-I-bm-Wv kÀ-¡mÀ. A-Xn-\p-ti-jw I-Ÿ-Ww kz-ta[-bm sh-fp-¸n-¡m³ kÀ-¡mÀ A-hk-cw \ In. ]n-¶o-Sv 2017  Nc-¡v tk-h-\ \n-IpXn \-S-¸m-¡m³ \nÀ-Wm-b-I-am-b Xo-cpam-\-§-sf-Sp¯p. A-Xn-sâ FÃmw Xp-S-À¨-bm-bm-Wv D-bÀ-¶ aq-ey-ap-Å I-d³-kn ]n³-h-en-¡epw I-S-¶p-h-¶-Xv. \n-e-hn I-Å-¸-W-¯n\pw hym-Pt\m-«n\pw F-Xn-sc-bp-Å Cu \o-¡-¯n-\v IÀ-i-\am-b Xp-SÀ-¨ D-|m-bn-sÃ-¦n tamZn¡-v A-Xv cm-{ão-b-]-cam-b Xn-cn¨-Sn Iq-SnbmIpw k-½m-\n-¡p-I. Cu bm-YmÀ°yw H-cp]-t£ tam-Zn-tb-¡mÄ \-¶m-bn A-dnbp-¶-hÀ Np-cp-¡-am-Ipw. AXp-sIm-|p X-s¶ A-Sp-¯ _-P-änepw Xp-SÀ \-S-]-Sn-

18 [\w hyh-kmb hmWnPy ssZzhm-cnI

Zn-h-k-¯nepw B-gv-N-bnepw _m-¦n \n-¶v ]n³-h-en-¡m-hp-¶ Xp-Ibp-sS Im-cy-¯n \n-b-{´-Ww h-¶-Xn\m hm-bv-]-I-fp-sS Xn-cn-¨-S-hn-epw aäpw h³-tXm-Xn C-Sn-hp-|mbn. Un-Pn-ä C-S]m-Sp-I-fn-eq-sS hmbv-] Xn-cn-¨-Shpw aäpw \-S-¯p-¶-h-sc {]-iv-\w _m-[n-¨n-sÃ-¦nepw

I-fn-eq-am-Wv P-\w Däp-t\m-¡p-¶-Xv. GXm-bmepw hcpw Zn-h-k-§-fn I-Å-¸-W-¡m-cp-sS-ta BZm-b \n-IpXn h-Ip-¸v \-S-]-Sn-IÄ IÀ-i-\-am-¡p-sa-¶v D-d-¸mWv. I-d³-kn ]n³-h-en-¡Â \-S-]-Sn-

1.28

e-£w tIm-Sn cq-] bp-sS \-ã-am-Wv- \-hw-_À F-«p ap-X Un-kw-_À 31 h-sc-bp-Å 50 Zn-h-k-§Ä sIm-|v t\m-«v ]n³-h-en-¡Â aq-ew cm-Py¯v I-W-¡m-¡-s¸-Sp-¶-Xv

15,000 35,140

tIm-Sn cq]

_m-¦p-IÄ

tIm-Sn cq]

kÀ-¡mÀ&BÀ._n.sF

16,800 61,500

tIm-Sn cq]

kw-cw-`-§Ä

Unkw_À 31, 2016

tIm-Sn cq]

d-_À ta-J-e hn-e X-IÀ-¨ aq-ew I-ã-¯n-em-b kwØm-\-s¯ d-_À IÀ-j-IÀ-¡v t\m-«v ]n³-h-en-¡Â Iq-\n-t·Â Ip-cp-hm-bn. `q-cn-]-£w d-_À IÀ-j-I-cp-sS-bpw F-¡u|v k-l-I-c-W _m-¦p-I-fn-em-Wv. a-¡-fp-sS hn-hm-l-¯n-\m-bn Iq-«n-sh-¨ ]-W-a-S-¡w C-hcp-sS k-¼m-Zy-sa-Ãmw k-l-I-c-W _m-¦p-I-fnem-Wv. k-l-I-c-W _m-¦p-IÄ-¡v ta \n-b{´-Ww h-¶-tXm-sS Cu ]-Ww ]n³-h-en-¡m³ ]-äm-¯ A-h-Ø-bm-Wv. ssI-bn-ep-Å jo-äv hnäm ]-Ww In-«m³ 15þ20 Zn-h-kw th-W-sa-¶mWv Øn-Xn. ]-Ww aq-¶pw \m-epw X-h-W-bm-bmWv e-`n-¡p-¶-sX-¶v IÀ-j-IÀ ]-d-bp-¶p. d-_À jo-äv hn-äm ]-e hym-]m-cn-I-fpw ]-W-¯n-\p ]-I-cw sN-¡m-Wv \Â-Ip-¶-Xv. sN-dn-b Xp-I-bv-¡p-Å sN-¡p-am-bn _m-¦pIÄ I-b-dn-bn-d-§p-I-bm-Wv IÀ-j-IÀ. d-_À IÀ-j-I-sc kw-_-Ôn-¨n-S-t¯m-fw D-bÀ-¶ DÂ-¸m-Z-\w \-S-¡p-¶ k-a-b-am-Wn-Xv. G-ä-hpw {]-Xo-£-bp-Å Im-e-b-f-hn-ep-|m-b {]-Xn-kÔn kw-Øm-\-s¯ d-_À IÀ-j-I-sc I-®o-cn-em-gv-¯n-bn-cn-¡p-I-bm-Wv.

C-X-c- kw-Øm\ sXm-gn-em-fnIÄ t\m-«v A-km-[p-hm-¡n-b-tXm-sS i¼-fw \n-e¨p. hm-cm-´y-§-fn \m-«n-te-¡v ]-Ww A-b-¡m³ km-[n-¡m-sX h-¶-tXm-sS sXm-gnem-fn-IÄ kz-tZ-i-t¯-¡v a-S-§n-t¸m-¡v B-cw`n-¨p. sI«n-S \nÀ-amWw, tlm«Â, sdsÌmdâv F-¶p XpS-§n C-X-c kwØm\ sXm-gn-em-fnIsf h³-tXm-Xn B-{i-bn-¡p-¶ FÃm ta-J-eI-sfbpw C-Xv _m-[n-¡p-¶p|v. ]-t£ I-d³kn £ma-s¯ Xp-SÀ-¶v ]e cw-K-§-fnepw _nkn-\-kn 60 ap-X 70 h-sc i-X-am-\w C-Sn-hp-|m-b-Xn-s\ Xp-SÀ-¶v sXm-gn-em-fnI-sf \nÀ-_Ô]qÀ-Æw ]n-cn-¨p-hn-Sp-I-bm-Wv ]-e-cpw.

¡p-ti-jw I-Å-¸-W-¡m-cp-sS hn-h-c-§Ä ti-J-cn-¡m³ C-Xph-sc ]-b-äm-¯ ]-e X-{´-§fpw A-hÀ {]-tbm-Kn-¡-p-¶p-|v. \-hw-_À F-«n-\pw A-Xn\v ti-j-ap-Å Zn-\-§-fnepw e-£z-dn am-fp-I-fnepw I-S-I-

\ÂtI-ïn h¶-Xv `o-aam-b hne!

a-\p-jy-Zn-\-§-fp-sS \-ãw

I-d³-kn h-gn am{Xw hmbv-] Xn-cn-¨S-hv \-S¯m³ ]-äp-¶ _m-¦nw-Kv C-X-c [-\-Im-cy Øm-]-\-§Ä {]Xn-k-Ôn-bn-embn.

I-d³-kn ]n³-h-en-¡Â aq-ew t\m-«v am-dm\pw F.än.F-½n-\p ap-¶nepw \n-c- \n-¶v \-ãam-b a-\p-jy-Zn-\-§-fp-sS \-ã-am-Wv CXn-ep-Å-Xv. A-[n-I th-X\w, A[nI kpc-£, F-än-F-½p-I-fp-sS dn Im-en-_-td-j³ F-¶n-h-bp-sS sNe-hm-Wv _m-¦p-I-fp-sS I-W-¡n h-cp-¶Xv. ]pXnb t\m-«p-IÄ A-¨Sn¡Â, A-Xn-sâ {Sm³kv-t]mÀ-t«j³ Xp-S§n-b Im-cy-§-fn-em-Wv kÀ¡mÀ, _m-¦p-IÄ F-¶n-h-bn A[n-I sNe-hv h-¶n-cn-¡p-¶Xv. IÀ-j-IÀ, sam-¯-hn-X-c-W-¡mÀ, do-sä-bv kv-täm-dpIÄ, am-\p-^m-IvN-dÀ F-¶n-h-cm-Wv kw-cw-`-§-fn DÄ-s¸-Sp-¶Xv. (A-h-ew_w: kn.Fw.sF.C)

fnepw h³-tXm-Xn ]-Ww sN-e-h-gn-¨-hcp-sS hn-h-c-§Ä I-s|-¯m-\m-bn am-fpI-fn-se ImÀ ]mÀ-¡nw-Kn-se Im-dp-I-fp-sS \-¼À-t¹-äv hn-h-c-§fpw Nn-{X-§fpw h-sc AhÀ ti-J-cn-¡p-¶p-|-s{X. F¶m C-t¸mgs¯ Cu \o-¡-§Ä ap-tI-jv Aw-_m-\n A-S-¡-apÅ tImÀ-¸td-äv `o-a-·m-sc k-lm-bn-¡m-\m-sW-¶ No-¯-t¸-cv tam-Zn-¡v t\-Sn-sb-Sp-¡m-\mbn-«p|v. C-´y³ P-\-X-bv-¡v \à Zn-h-k§Ä k-½m-\n-¡m³ C-\nbpw A-Ûp-X§Ä Im-Wn-t¨ a-Xn-bm-Iq. Nc-¡v tk-h-\ \n-Ip-Xn H-cp hnt[-\ kÀ-h I-£n k-½-X-t¯m-sS ap-t¶m«psIm|p-t]m-Im³ {i-an-¡p-¶-Xn-\n-sS-bmWv t\m-«v ]n³-h-en-¡epw hn-hm-Z-§fpw I-S-¶p-h-¶Xv. C-tXm-sS in-Yn-e-am-bn \n-¶n-cp-¶ {]-Xn]-£w H-¶n¨p. C-Xn-\nsS Nc-¡v tk-h-\ \n-Ip-Xn \-S-¸m-¡p-¶Xn-\p-Å Xp-SÀ \-S-]-Sn-Ifpw ]m-fw sXänb a-«mWv. tamZn-tbm-Sv hn-tcm-[-ap-Å a-a-X _m-\À-Pn A-S-¡-ap-Å-h-À-¡v ]pXn-b kw`-h hn-Im-k-§Ä I-cp-¯p ]-IÀ-¶n-cn-¡pI-bm-Wv. C-Xn-s\-sbÃmw F§-s\ tam-Zn ssIImcyw sN-¿pw F-¶-Xn-s\ B-{i-bn¨n-cn-¡p-¶p Im-cy-§-fp-sS ]p-tcm-K-Xn. A-sÃ-¦n F-en-sb Np-Sm³ CÃw Np-« {]-[m-\-a{´n F-¶ t]-cv tam-Zn-s¡m-¸w Im-ew F-gp-Xn tNÀ-s¯-¶n-cn-¡pw.


t\m-«v \n-tcm-[-\w: k-À-¡mÀ \-S-]-Sn-IÄ A-¶p ap-X C-¶p hsc \-hw-_À 8mw Xnb-Xn cm-{Xn-bn 500, 1000 cq] t\m-«p-IÄ ]n³-h-en-¨-Xn-\p ti-jw K-h¬-saâv \n-ch-[n D-¯-c-hp-IÄ ]p-d-s¸-Sp-hn¨p, \nÀ-tZ-i-§Ä ap-t¶m-«p-h-¨p, \n-ba-{]-Im-c-ap-Å N-«-§-fn ]-e am-ä-§fpw \-S-¸m¡n. A-Xn-te-¡v H-cp F-¯n-t\m«w [\w \yqkv _yqtdm \-hw-_À `500,

08

1000 A-km-[p-hm¡n

t\m-«v \n-tcm[-\w cm-Py-¯v hn-¹-h-I-cam-b am-ä-§Ä sImïp-hcpw

I-Å-¸-Whpw I-Å-t\m«pw \n-tcm-[n-¡p¶-Xn-sâ `m-K-am-bn {]-[m-\-a{´n \-tc{µtam-Zn 500, 1000 cq] t\m-«pIÄ \-hw-_À 8 sNm-Æm gv-N cm{Xn ap-X A-km-[p-hm-¡n. _m-¦n \n-¶p {]-Xn-Zn\w ]n³-h-en-¡m-hp-¶ ]-camh-[n XpI 10,000 cq-]bpw B-gv-N-bn ]n³-h-en¡m-hp-¶ XpI 20,000 cq-]-bp-am-sW-¶v A-dn-bn-¨p. AXp-t]m-se F-Sn-F-½n \n-¶v H-cp Znh-kw ]n³h-en-¡m-hp-¶ Xp-I 2000 B¡n. ]n-¶o-S-Xv 4000 cq-]bm-bn D-bÀ-¯p-sa¶pw A-dn-bn-¨p. ]-gb t\m-«pIÄ Un-kw-_À 30\p-Ån _m-¦nepw t]m-kväv Hm-^oknepw am-än-sb-Sp-¡m-\p-Å ku-Icyw \ÂIn. Un-kw-_À 30\-Iw A-km-[p-hm¡nb t\m-«p-IÄ Xn-cn-¨-S-bv-¡m³ I-gn-bm-¯-hÀ-¡v dn-kÀ-hv _m-¦nsâ Iu-|-dp-I-fnÂ, A-Xn-\p-Å Imc-Ww t_m-[n-¸n¡p-¶ k-Xy-hm-Mv-aq-ew \Â-In 2017 amÀ-¨v 31 h-sc Xn-cn-¨-S-bv-¡mw.

\-hw-_À

09

\-tc{µ-tam-Zn

Cu am-kw A-h-km -\-t¯m-sS {]-Xnk -Ôn ]qÀ-W-ambpw a-dn-I-S-¡m-\m-Ipw

_m-¦p-IÄ {]-hÀ-¯n-¨nÃ

A-cp¬ P-bv-även

\-hw_À 9\v _m-¦p-IÄ s]m-Xp-P-\§Ä-¡mbn {]-hÀ-¯n-¨nÃ. c-|p Zn-h-kt¯-¡v F-Sn-F-½p-Ifpw {]-hÀ-¯n-¨nÃ.

\-hw-_À

10

_m-¦p-IÄ Xp-d¶p

\-hw-_À

11

F-Sn-F-½p-I-Ä {]-hÀ-¯n-¨p Xp-S§n

\-hw-_À

_m-¦p-IÄ {]-hÀ-¯n¨p

_m-¦p-IÄ km-[m-cW t]m-se {]-hÀ¯n-¡m³ Xp-S§n. I-d³-kn am-än -hm-§p¶-Xn-\m-bn-cp-¶p ap³-KW\.

F-Sn-F-½p-I-fn-eq-sS 100, 50 cq] t\m-«pI-fm-Wv B-Zy Zn-h-k-§-fn e-`n-¨Xv. {]m-Y-an-I k-lI-c-W kw-L-§-fnepw Pn-Ãm k-l-I-c-W-_m-¦pI-fnepw Cu Znh-kw ap-X \n-t£-]n-¡m³ A-\p a-Xn \ÂIn.

12-13

i\n, Rm-bÀ Zn-h-k-§-fn _m-¦pIÄ Xpd-¶p {]-hÀ-¯n-¨p. C-âÀ-s\äpw _m-¦nw-Kv kw-hn-[m-\-hpw Cu Zn-h-k-§-fn {]-hÀ¯-\-£-a-am-bn-cp¶p. \-hw-_À 14 hsc ]g-b- t\m-«p-IÄ D-]-tbm-Kn-¡m-³ Iq-Sp-X C-f-hp-IÄ {]-Jym-]n-¨p. \-hw-_À 18 h-sc

20 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

2000 cq-] F-Sn-F-½p-I-fn \n-¶v ]n³-h-en-¡mw. \-hw-_À 24 h-sc _m-¦n \n-¶v am-än-sb-Sp-¡mhp-¶ ]-c-amh-[n Xp-I 4000 cq-]-bm-¡n. kz-´w F-¡u-|n \n-¶v sN-¡ph-gn H-cp Zn-hkw 10,000 cq-] ]n-³-h-en-¡mw. F-¶m H-cm-gv-N-¡pÅn- ]-c-am-h-[n 20,000 cq]-tb ]n³-h-en-¡m-\m-Iq F-¶v BÀ-_n-sF \nÀ-tZ-in¨p. 14mw Xnb-Xn h-sc tZio-b ]m-X-I-fn tSmÄ H-gn-hm-¡n. 14 hsc A-h-iy-tk-h-\-§Ä-¡v A-km-[p t\m-«p-IÄ \Â-Im-sa-¶v A-dn-bn-¨p. sshZyp-Xn _nÂ, sh-Å-¡cw, \n-IpXn, tImS-Xn ^okv, sd-bvÂth, hnam-\ Sn¡-äv _p-¡nwKv, kÀ-¡mÀ Bip-]-{XnIÄ, ^m-À-a-knIÄ, s]-t{SmÄ ]-¼pIÄ, ]m _q-¯pIÄ, k-lI-c-W tÌm-dpIÄ, ]m-NI-hm-X-I hnX-c-W tI-{µ§Ä, ayq-kn-b§Ä, kÀ¡mÀ Aw-KoIr-X iv-a-im-\-§Ä, kÀ-¡m-dn-sâbpw X-t±-i-kz-bw`-c-W Øm-]-\-§-fp-sS-bpw ^o-kp-I fpw ]n-g-Ifpw C-¡q-«-¯n s]-Sp¶p. \-hw-_À

14

]-Ww ]n³-h-en-¡p-¶-Xn C-f-hp-IÄ

H-cm-gv-N-bv-¡p-Ån _m-¦n \n¶v ]n³-h-en-¡m-hp-¶ XpI 20,000 \n-¶v 24,000am-bn


D-bÀ¯n. F-Sn-F-½p-I-fn \n¶v H-cp Znh-kw ]n³-h-en¡mhp-¶ Xp-I 2500 B¡n. H-cp Znh-kw _m-¦n \n-¶v am-än-sb-Sp-¡m-hp-¶ XpI 4,500 B-bn D-bÀ¯n. sN-¡v D-]-tbm-Kn-¨v ]n³-h-en-¡m-hp-¶ Xp-I-bp-sS ]-cn-[n 10,000 F-¶-Xv \o-¡w sN-bvXp. Idâv F-¡u-|v D-Å-hÀ-¡v B-gv-N-bn ]-Ww ]n ³-h-en-¡m-\p-Å ]-cn-[n B-gv-N-bn 50,000 cq-]-bm-bn D-bÀ¯n. \-hw-_À

15

A-h-iy-tk-h-\-§Ä-¡v A-km-[p t\m«p-I-Ä 24 h-sc D-]-tbm-Kn¡mw A-km-[p t\m-«p-IÄ A-h-iy-tk-h-\-§Ä-

h-Ip-¸n-\p ssI-am-dpw. ]-e Idâv F-¡u-|p-I-fn-em-bn C-{Xbpw Xp-I \n-t£-]n-¨mepw hnh-cw ssI-am-dpw. \-hw-_À

18

]-cn-[n Ip-d¨p

Hmtcm hy-àn¡pw _m-¦n \n¶v am-än-sbSp-¡m-hp-¶ Xp-I-bp-sS ]-cn-[n 4500 cq-]-bn \n-¶v 2000 cq-]-bm-bn Ip-d¨p. hn-hm-lm-h-iy-§Ä-¡v h-c-sâbpw h-[p-hn-sâbpw IpSpw-_-§Ä-¡v c-|-c e-£w cq-] ho-Xw ]n-³-h-en-¡mw. Un-kw-_-À 30 h-sc-bp-Å hn-hm-l-§Ä-¡mWv Cu Cfhv. Ip-Spw-_-¯n H-cmÄ-¡p am-{X-ta Xp-I ]n³-h-en¡m³ B-Ip-I-bpÅp. A-bmÄ ]m³ \-¼À \Â-Ip-Ibpw thWw. IÀ-j-IÀ-¡v hm-bv]-bn-\-¯n B-gv-N-bn 25,000 cq-] h-sc F-¡u-|n \n¶v ]n-³-h-en-¡mw. In-km³ s{I-Unäv ImÀ-Un\pw Cu B-\p-Iqeyw e-`n-¡pw. hnä Im-ÀjntImÂ-¸-¶-§-fp-sS hn-e _m-¦n-eq-sS e-`n-¡p-¶ IÀ-jIÀ¡pw B-gv-N-bn 25,000 cq-] h-sc ]n-³-h-en-¡mw. ImÀjn-tImÂ-¸-¶-§-fp-sS hym]m-cw \-S-¯p-¶-hÀ-¡v B-gv-N-bn 50,000 cq-] h-sc ]n³-h-en-¡mw. tZ-io-b-]m-X-bn-se tSmÄ H-gn-hm-¡Â 24 h-sc \o«n. \-hw-_À

19

ap-XnÀ-¶ ]u-c³-amÀ-¡p am{Xw t\m-«v am-än- hm-§mw

\-hw-_À 19\v _m-¦p-I-fn \n-¶v ap-XnÀ-¶ ]u-c-·mÀ-¡p am-{X-am-bn-cp-¶p t\m-«v am-än- hm-§m-³ A-\p-aXn. a-äp-Å-hÀ-¡v t\m-«v am-ä H-gn-sI-bpÅ C-S]m-Sp-IÄ am-{Xw.

t\m-«v \n-tcm-[-\w aq-ew h-e-bp¶-Xv km-[m-c-W-¡m-cmWv ]n-W-dm-bn hn-P-b³

24

t\m-«p-am-äm-hp-¶ A-hkm-\ Znhkw

\-hw-_À

ssh-Zyp-Xn¡pw sh-Å-¯n-\pw 500 cq] Un-kw-_À 15 hsc D-]-tbm-Kn-¡mw

\-hw-_À

A-km-[p t\m-«p-IÄ am-än-sb-Sp¡m-\pÅ Im-emh-[n \-hw-_À 24 AÀ-[-cm-{Xn-bn A-h-km-\n-¨p-. F-¶m Ah A-Sp-¯ Znh-kw apX _m-¦n \n-t£]n-¡mw.

25

A-km-[p-hm-¡n-b 500 cq-] Un-kw_À 15 hsc ssh-Zyp-Xn, sh-Å-w F¶o A-h-iytk-h-\-§Ä-¡v D-]-tbm-Kn-¡m-sa-¶v tI-{µ-kÀ¡mÀ A-dn-bn-¨p. A-km-[phmb t\m-«p-IÄ Un-kw-_À 30 hsc _m-¦p-I-fn \n-t£-]n-¡mw.

26

A-km-[phmb t\m-«p-IÄ C-\nbpw am-ämw

\-hw-_À

I-Å-¸-W-¡mÀ-¡v H-c-hk-cw IqSn

\-hw-_À

A-km-[p-hm¡nb t\m-«p-IÄ dn-kÀhv _m-¦v Iu-|-dp-I-fn am-än-sb-Sp¡m-\m-Ip-w. H-cmÄ-¡v am-än-sb-Sp-¡m-hp-¶-Xn-sâ ]-cn-[n 2000 cq-]-bmWv.

28

tc-J-I-fn CÃm-sX kq-£n-¡p-¶, A-km-[p-hm-¡n-b 500, 1000 cq] t\m«p-IÄ Un-kw-_À 30\-Iw sh-fn-s¸-Sp-¯n-bm 50 i-X-am-\w am{Xw \n-Ip-Xn \Â-In-bm a-Xn. _m-¡n Xp-I-bn ]-Ip-Xn (25 i-X-am\w) \m-ep hÀ-j-t¯-¡v ]n³-h-en-¡m-\m-hnÃ. Cu Xp-I-bv-¡v ]-en-ibpw In-«p-I-bnÃ. _m-¡n Xp-I ]n³h-en-¡mw. sd-bv-Un-eq-sS I-Ÿ-Ww I-s|-¯n-bmÂ, D-d-hn-Sw sh-fn-s¸-Sp-¯m³ km-[n-¨m 30 i-X-am\w hsc ]n-g A-S-bv-¡-Ww. D-d-hn-Sw sh-fn-s¸-Sp¯m-³ I-gn-ªn-sÃ-¦n \n-Ip-Xn-¡p ]p-d-ta 60 i-X-am-\w ]n-gbpw \Â-tI-|n-h-cpw.

01

]-g-b 500 c-|v Zn-h-k-t¯¡p Iq-Sn am{Xw

Unkw-_À

Un-Pn-ä-em-Im-\m-bn C-f-hpIÄ

Unkw-_À

t\m-«v \n-tcm-[-\-w cm-Py-¯v `o-I-cam -b A-cm-P-IXzw kr-ãn¡pw

s]-t{SmÄ ]-¼p-I-fnepw hn-am-\Sn¡-äv hm-§p-¶-Xn\pw ]-gb t\m-«pIÄ D-]-tbm-Kn-¡m-\p-Å ku-Icyw Un-kw-_À 15 h-sc B-bn-cp¶Xv c|mw Xnb-Xn h-sc-bm-bn Np-cp-¡n

tXmakv sFkIv

¡v D-]-tbm-Kn-¡p-¶-Xn-sâ Im-em-h-[n 24 h-sc \o«n. \-hw-_À

16

hn-c-en a-jn ]-Xn-¸n-¡m³ Xo-cp-am\w

\-hw-_À

hn-h-c-§Ä BZm-b \n-Ip-Xn h-Ip-¸n-\v ssI-am-dp-w

A-km-[p t\m-«p-IÄ H-cmÄ H-¶n-te-sd Xh-W am-än-sb-Sp-¡p-¶-Xn-\v \n-b-{´-W-taÀ-s¸-Sp-¯p-¶Xn-sâ `m-K-am-bn hn-c-en a-jn ]-Xn-¸n-¡m³ Xo-cp-am \n¨p.

17

tk-hnw-Kv-kv F-¡u-|n H-cp Zn-h-kw 50,000 cq-]-bn Iq-Sp-X-tem, \-hw-_À 9 ap-X- Un-kw_À 30 h-sc sam-¯w c-|-c e-£w cq-]-bn Iq-SpXtem \n-t£-]n-¡p-¶-h-cp-sS hn-h-c-§Ä _m-¦p-Ifpw k-l-I-c-W-_m-¦p-Ifpw t]m-kv-täm-^o-kp-Ifpw BZm-b \n-Ip-Xn h-Ip-¸n-\v ssI-am-dp-sa-¶v A-dn-bn¨p. _m-¦v F¡u-|n ]m³ -ImÀ-Uv \-¼À tNÀ-¯n-«nsÃ-¦n 50,000 cq-]-bn Iq-Sp-X \n-t£-]n-¡p-¶-hÀ ]m³ ImÀ-Un-sâ tIm-¸n \Â-IWw. Idâv F-¡u-|n 12.5 e-£w cq-]-bn Iq-Sp-X \n-t£-]n-¡p-¶-h-cp-sS hn-h-c-§fpw BZm-b \n-Ip-Xn

\-hw-_À

20

k-lI-c-W _m-¦p-I-fn t\m-«v am-dm-\m-InÃ

\-hw-_À

22

tem-¬ Xn-cn-¨-S-hn-\v km-h-Imiw

\-hw-_À

ImÀjn-I hmbv-] e-`y-am-¡m-³ \-S]Sn

Pn-Ãm k-l-I-c-W-_m-¦p-I-fnepw {]m-Yan-I k-lI-c-W _m-¦p-I-fnepw A-km-[p t\m-«p-IÄ ssIImcyw sN-¿-cp-sX-¶v \nÀ-tZiw. k-l-I-c-W-_m-¦p-I-fn \n-t£-]-ap-Å-hÀ-¡v sN-¡pIÄ \Â-In kn-hn k-ss¹-kv tÌm-dp-I-fn \n¶pw kÀ¡mÀ Øm-]-\-§-fn \n-¶pw km-[-\-§Ä hm-§mw.

t\m-«v A-km-[p-hm-¡n-b-Xp-aq-e-ap-Å _p-²nap-«p-IÄ I-W-¡n-se-Sp¯v H-cp tIm-Sn-bn Xm-sg-bpÅ `h-\, ImÀ-jn-I, hm-l-\-hm-bv-]-Ifp-sS Xn-cn¨-S-hn-\v dn-kÀ-hv _m-¦v 60 Znh-kw A-[n-I-ka-bw \ÂIn.

23

{]m-Yan-I k-lI-c-W kw-L-§fpw _m-¦pI-fpw h-gn IÀ-j-IÀ-¡v hmbv-] e-`y-am-¡m³ dn-kÀ-hv _m-¦v \nÀ-tZ-in¨p.

09

Un-Pn-ä ]-W-an-S-]m-Sp-IÄ t{]mÕm-ln-¸n-¡m-\m-bn tI-{µ kÀ-¡mÀ Iq-Sp-X C-f-hp-IÄ \ÂIn. s\-äv _m-¦nw-Kv, s{I-Unäv, sU-_n-äv ImÀ-UpIÄ, C hm-e-äpIÄ, a-äp Un-Pn-ä amÀ-K-§Ä D-]-tbm-Kn-¨p-Å C-S-]m-Sp-IÄ-¡v C-f-hp-IÄ e-`n-¡pw. s{I-Un-äv, sU-_n-äv Im-À-Up-Ifpw a-äp t]-bv-saâv ImÀ-Up-Ifpw D-]-tbm-Kn-¨pÅ 2000 cq-] h-sc bpÅ H-ä C-S-]m-SpI-sf tk-h-\ \n-Ip-Xn-bn \n¶v H-gn-hm¡n. ImÀtUm C hm-e-äp-Itfm a-äp Un-Pn-ä kw-hn[m\-§tfm D-]-tbm-Kn-¨v s]-t{SmÄ A-Sn-¡p-¶hÀ¡v 0.75 i-X-am-\w C-fhv. k-_À-_³ s{S-bn-\p-I-fn Un-Pn-ä amÀ-K-§fn Sn-¡-sä-Sp-¡p-¶-hÀ-¡v 2017 P-\ph-cn H-¶p apX 0.5 i-X-am-\w C-fhv. apwss_ k-_À-_³ Xo-h-|n-bn-em-Wv BZyw \-S-¸m-¡pI. sd-bvÂ-th Hm¬-sse³ Sn-¡-sä-Sp-¡p-¶-hÀ-¡v 10 e-£w cq-]-bpsS kuP-\y A]-I-S C³-jz-d³kv {]-Jym-]n-¨n-«p-|v. sd-bvÂ-th-bp-sS Xm-akw, dn-«-b-dnw-Kv dq-apIÄ, tI-ä-dnw-Kv Xp-S-§n-b-h-bv-¡m-bn Un-Pn-ä amÀ-K-§fn-eq-sS ]-Ww A-S-bv-¡p-¶-hÀ¡v Cu tk-h-\-§fn A-©p i-X-am-\w C-fhv.

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

21


DHANAM

@

CLASSROOM

{_m³Un \n¶v

{_m³-Uv F-Iv-̳-j\n-te¡v {_m³-Uv F-Iv-kv-ä³-j³ F-¶ {_m³-Uv hn-]peoI-c-W X-{´w hn-P-b-I-c-am-¡m³ amÀ-K-§Ä ]-e-Xp|v. A-hsb-¡p-dn-¨v hn-i-Z-ambn a-\-knem-¡mw

s{]m-^. A-c-hn-µv tPm-jn tPm-k^v c-Lp-\mY³

C-

´y³ hm-¨v hn-]-Wn-bn- h-fsc-b-[n-Iw N-e-\-ap-|m¡n-b {_m³-Up-Ifn-sem-¶m-Wv ssS-ä-sâ 1998 ]p-d-¯n-d¡n-b "^m-Ìv {Sm-¡v'. AXn-eqsS bp-h-Xo-bp-hm¡-sf X-§fp-sS ssÌ-e³ hm-¨p-I-fp-sS D-]-t`màm-¡-fm-¡n-btijw Cu {_m³-Uv a-säm-cp- hn-`m-Kw DÂ-¸-¶¯n-te¡pw Iq-Sn I-S-¶p-sNÃm³ Xo-cp-am-\n¨p: k¬-¥m-kpIÄ. I-W-¡p-Iq-«n-sbSp-¯ Cu {_m³-Uv hn-]p-eoI-c-W X{´w km-am\yw h³ hn-P-b-am-bncp-s¶-¶v \n-§-Ä-¡v A-dn-bm-am-bncn-¡pw. Inw-Kv ^n-jÀ F-¶ _n-bÀ {_m³-Uv thym-a-bm-\ cw-K-t¯-¡nd-§n-b-t¸m-gpw, sam-_o t^m¬ amÀ-¡-än-se h-¼³ I-¼-\nbm-b MI F-bÀ ]yq-cn-^-bÀ hn-]-Wn-bn-te-¡nd-§nb-t¸m-gpw Cu F-Iv-̳-j³ X-{´-am-Wv ]-b-än-bXv. C§-s\ hfsc {]-Nm-c-¯n-ep-Å {_m³-Uv F-Iv̳-j³ F-¶ X-{´-s¯-¸-än-bm-Wv C¯-h-W hn-i-Zo-I-cn-¡p-¶Xv. Ipd-¨p hÀ-j-§Ä-¡p ap-¼p h-sc an-¡ I-¼-\n-Ifpw H-cp {_m³-Uv \m-a¯n Hcp D¸-¶w/tkh-\w F¶ co-Xn-bm-bn-cp-¶p kzo-I-cn-¨n-cp-¶Xv. \q-dp-I-W-¡n-\v {_m³-Up-IÄ kz-´am-bn-«p-Å bq-Wn-enhÀ, t{]m-Iv-äÀ B³-Uv Kmw-_nÄ (P&G) F-¶n-§s\-bp-Å \n-tXym-]-tbm-K km-[-\-§fp-sS h-¼-·m-cm-bn-cp¶p Cu co-Xn-¡v Np-¡m³ ]n-Sn-¨n-cp-¶Xv. F-¶m B-tKm-f-hn-]-Wn-b-n-sebpw D-]-t`màm-¡-fp-sS A-`n-cp-Nn-bn-sebpw am-ä§Ä I-¼-\nI-sf am-dn Nn-´n-¡m³ t{]-cn-¸n¨p. A-tXm-sSm-¸w Xs¶ "{_m³Uv' aq-ey-ap-Å H-cp kw-K-Xn-bmsW¶pw A-h-bp-sS km-[y-X-I-sf-¸änbpw A-hÀ a-\-kn-em-¡n-¯p-S§n. A-§-s\-bm-Wv H-cp {_m³-Uv X-s¶ ]-e DÂ-¸-¶, tk-h-\-t{i-Wn-bn-te¡v \o-«n-sb-Sp-¡m³ Xp-S-§n-bXv. A-Xmb-Xv H-cp {_m³-Un-\v Io-sg -]-eX-cw DÂ-¸-¶, tk-h-\-§Ä. bq-Wn-en-h-dn-sâ X-s¶ tem-I {]-ikv-Xam-b "B-Ivkv' F-¶ {_m³-Uv t\m¡q: Un-tbm-U-dâp-I-fn \n-¶v

22 [\w hyh-kmb hmWnPy ssZzhm-cnI

A-\p-_-Ô ku-µ-cy-hÀ-[I tkm-¸v, j-hÀ-sPÂ, jmw-]q F-¶n-h-bn-te-¡v {_m³-Uv I-S-¶p-h-¶n-cn-¡p¶p. H-cp I¼-\n ]pXn-sbm-cp DÂ-¸-¶w/ tkh-\w ]p-d-¯n-d-¡p-t¼mÄ, {_m³Unw-Kn-\p-th-|n {]-[m-\-ambpw aq-¶v km-[y-X-I-fm-Wp-ÅXv. 1. H-cp ]pXn-b {_m³-Uv \m-a-¯n A-Xv ]p-d-¯n-d¡pI. 2. t\c-s¯ X-s¶ ssI-h-i-ap-Å {_m³-Un-sâ Io-gn A-Xv A-h-X-cn¸n¡pI. 3. ap-I-fn ]-d-ª c-|n-sâbpw H-cp Iq-«p-sI-«m-bn ]p-d-¯n-d-¡p-I. AXmb-Xv ssI-h-i-ap-Å {_m³-Un-sâ Io-gn X-s¶ ]pXn-sbm-cp {_m³-Uv \m-a-¯n DÂ-¸-¶w/tkh-\w ]p-d-¯nd-§p-¶p. (k-_vþ{_m³Uv)

hnP-b-km-[y-X IqSpw {_m³-Uv F-Iv-̳-j³ F-¶ co-Xn C-Xn c-|m-as¯tbm aq-¶mas¯tbm km-[y-X-I-fn s]-Sp¶p. C-¶v hn-]-Wn-bn ]p-d-¯n-d-§p-¶ DÂ-¸-¶/tk-h-\-§-fn 80 i-X-a-m\ -¯n-te-sd C-§-s\-bp-Å \o-«n-sb-Sp¡-ep-I-fm-sW-¶v I-W-¡p-IÄ kqNn-¸n-¡p¶p. \-¶m-bn I-W-¡p-Iq-«n an-I-thmsS \-S-¸n-em-¡n-sb-Sp-¡p-¶ {_m³-Uv F-Iv-̳-j-\p-IÄ-¡v ]-ehn[ Kp-W-§-fm-Wp-ÅXv. {_m³-Un-sâ {]-XnÑm-b X-s¶ am-än-sb-Sp-¡p-¶Xnt\m-sSm¸w, ]pXn-b {_m³-Uv ]p-d-¯nd-§p-¶-Xn-se ]-cm-P-b-km[y-X X-s¶ C-hn-sS Ip-d-bv-¡m³ ]-äp¶p. tkm-Wn F-¶ Ce-t{Îm-Wn-Iv {_m³-Uv D-]-t`m-àm-¡Ä-¡n-S-bn an-I-s¨m-cp {]-XnÑm-b kr-ãn-¨n-cp-¶Xp-

Unkw_À 31, 2016

D-]-t`m-àm-¡-fp-sS a-\-kn kr-ãn-s¨-Sp¯n-«p-Å {_m-³-Uv {]-Xn-Ñm-b-bv-¡v H-¸w \nÂ-¡p-¶-h-bmI-Ww F-Iv-̳-j³ X-{´-§-fpw

sIm-|pX-s¶ em-]vtSm-¸v hn-`m-K-¯nte-¡v A-tX {_m-³-Uv \m-a-¯n I-S¶p-sNÃm³ A-hÀ-¡v c-|m-a-sXm ¶m-tem-Nn-t¡-|n-h-¶nÃ. B-sI sam-¯w ]p-Xn-b-Xm-bn-«p-Å H-cp {_m-³-Uv A-h-X-cn-¸n-¡m³ th-|nh-cp-¶ ]-c-ky-{]-Nm-c-W sN-e-hp-Ifpw C-Xn-eq-sS \n-b-{´n-¡m-hp-¶-XmWv. X-§-fp-sS D-]-t`m-àm-¡Ä-¡v Iq-Sp-X sX-c-sª-Sp-¸v k-m[y-X-IÄ \Â-Ip-¶ Xn-t\m-sSm-¸w ]p-Xn-b-Xm-bn ]p-d-¯n-d¡p-¶ DÂ-¸-¶/tk-h-\-¯n-eq-sS ]pXn-b D-]-t`m-àm¡-sf kr-ãn-¡m \pw ]pXn-sbm-cp DÂ-¸-¶ t{i-Wnbn-te-¡v Iq-«n-s¡m|p-t]m-Im\pw ]-e-t¸mgpw {_m³-Uv F-Iv-kv-ä³-j\pI-fn-eq-sS I-¼-\n-IÄ-¡v km-[n-¡p¶p. A-tXm-sSm-¸w X-s¶ hn-izm-ky-Xbpw {]-Xn-Ñm-b-Ifpw ]p-Xp {_m³-Un-te¡v ]-I-cm\pw I-¼-\n-¡v I-gn-bp¶p. A-Xmb-Xv ^m-kv-äv-{Sm-¡v {_m³-Uv

k¬-¥m-kv hn-`m-K-¯n-te-¡v I-S-¶psNÃp-t¼mÄ t\c-s¯ {_m³-Uv kr-ãn-s¨-Sp-¯ "IqÄ' {]-Xn-Ñm-bbpw hn-izm-ky-Xbpw \n-e-\nÀ-¯m³ km-[n-¨p F-¶À°w.

Bkq-{X-Ww A-Xym-hiyw bm-sXm-cp-h-n[ B-kq-{X-W-hp-anÃmsX F-Sp-¯p-Nm-Sn-sb-Sp-¡p-¶ F-Iv̳-j³ X{´w ]-e A-]-I-S-§-fnepw I-¼-\nI-sf sIm-|p-sN-s¶-¯n-¡pw. C-§-s\-bp-Å-h D-]-t`m-àm-¡-fp-sS a-\-kn ]-e-X-cw kw-i-b-§Ä-¡v C-S \Â-In-bn-«p|v. C-\n-sb-§m\pw Cu X{´w ]-cm-P-b-s¸-«mÂ, t\-c-s¯bp-Å {_m³-Un-\v hn-]-Wn-bn h³ £o-W-am-hp-Ibpw sN-¿pw. "kn-t¸m' (Zippo) F¶ tem-I-{]-ikv-X kn-Kc-äv sse-äÀ {_m³-Uv 2012 ]p-d-¯nd-¡n h³ ]-cm-P-b-ta-äp -hm§n-b, kv-{XoIÄ-¡v th-|nbp-Å s]À-^yqw X-s¶ -hen-b D-Zm-l-c-Ww. amÀ-¡-änw-Kv K-th-j-W-¯n-sâ A-SnØm-\-¯n F-s´Ãmw Im-cy-§-fmWv {]-[m-\-am-bpw H-cp an-I-¨ {_m³-Uv F-Iv-̳j-\p th-|-sX-¶p t\m-¡mw. 1. an-¡-hmdpw FÃm hn-P-bn-¨ {_m³-Uv FIv-kv-ä³-j-\p-Ifpw X-s¶ D-]-t`m-àm-¡-fp-sS a-\-knÂ, t\-cs¯-bp-Å {_m³Upw ]p-Xn-b-Xm-bn ]p-d-¯n-d-¡p-¶ DÂ-¸-¶ tk-h-\ hpw X-½n G-sX-¦nepw X-e-¯n _-Ô-s¸-«n-«p-s|¶ tXm-¶Â P-\n¸n-¨n-«p|v. tImÄ-tK-äv Sq-¯v t]-Ìv {_m³-Uv Sq-¯v {_-jv ]p-d-¯n-d-¡nbXp-t]mse! F-¶n-cp-¶mepw Cu _-Ôw H-cp \nÀ_-Ô-sam-¶p-aà tI-t«m. 2. `m-hn-bn Iq-Sn I-®p-sh-¨n«m-bn-cn¡-Ww F-Iv-kv-ä³-j³ X-{´§-sfÃmw X-s¶. a-säm-cp X-c-¯n ]-d-ªmÂ, ]n-¶o-Sp-Å \o-«n-Ip-d bv-¡-ep-IÄ-¡v Iq-Sn-bp-Å km-[y-X-IÄ ap-¶n I|p-sIm|v. 3. {_m³-Uv th-sdm-cp hn-`m-K-¯nte-¡v \o-«n-sb-Sp-¡p-t¼mÄ Kp-W-ta-·bn bm-sXm-cphn[ tImw{]-ssakpw ]m-Sn-à F-¶v {]-tXy-Iw ]-d-tb-|-XnÃtÃm. \n-co-£-IÀ kq-Nn-¸n-¡p¶-Xv KpW-ta-·-bn t\c-s¯ X-s¶ ap-¶n-«p \nÂ-¡p-¶ {_m³-Up-IÄ th-sd hn-`mK-§-fn-te-¡v I-S-¶p-sNÃp-t¼m-gm-Wv hn-P-b-km[y-X Iq-Sp-X-se-¶mWv. 4. D-]-t`m-àm-¡-fp-sS a-\-kn kr-ãn-s¨-Sp-¯n-«p-Å {_m-³-Uv {]-XnÑm-b-bv-¡v H-¸w \nÂ-¡p-¶-h-bmI-Ww F-Iv-̳-j³ X-{´-§-fpw. D-Zm-l-c-W¯n\v MI {_m³-Uv ]-hÀ _m-¦p-Ifpw F-bÀ ]yq-cn-^-b-dp-saÃmw \nÀ-an-¡pt¼mÄ A-h-cp-sS sam-_o t^m-Wp-Ifn F¶ t]m-seX-s¶ sIm-Sp-¡p-¶ ]-W-¯n-\p-Å aqeyw In-«p-sa-¶ t_m[yhpw {]-Xo-£bpw D-]-t`m-àm-¡Ä¡p-|m-hpw. X-§-fp-sS {_m³-Uv {]-XnÑm-b-bv-¡v tIm-«w X-«m-sX-bn-cn-¡m³ I¼-\n {]-tXy-Iw {i-²n-¡p-Ibpw sN-¿pw. \-½p-sS \m-«nepw F-Iv-̳-j\p-IÄ-¡v km-[y-X-bp-Å ]-e an-I-¨ {_m³-Up-I-fp-s|-¶v C-Xn-eq-sS a-\-knem-bn-¡m-Wp-atÃm? s{]m-^. tPm-jn tPm-k^v

tIm-gn-t¡mSv sFsFF-½n-se amÀ-¡-änw-Kv hn-`m-Kw A-tkm-kn -tb-äv s{]m-^-k-dm-Wv te-JI³. _n-kn-\kv I¬-kÄ-«nw-Kv cw-K ¯pw {i-t²-b-\mWv. C-- sa-bvÂ: joshyjoseph @iimk.ac.in

A-c-hn-µv c-Lp-\mY³

tIm-gn-t¡mSv sF-sF-F-½n-se amÀ-¡-änw-Kv hn-`m-Kw K-th-j-I hn-ZymÀ-°n -bm-Wv A-c-hn-µv c-Lp -\mY³. {]ap-J _n-kn \-kv Izn-kv am-Ì-dmWv. C sa-bvÂ: arvindr08 fpm@iimk.ac.in


amt\-Pvsaâ v

MANAGEMENT

_nkn-\-kn-sâ c-k-X{´w

_nkn-\-kn em-`w Iq-«mw,

Xn-I¨pw {]m-tbm-Kn-I-am-bn k-Po-hv \mbÀ

sNe-hv Np-cp¡Â, an-I-¨ D-]-t`m-àm-hn-s\ I-s|-­-¯Â F-¶n§s\ _n-kn-\-kv em-`-I-c-am-¡m³ kw-cw-`-IÀ-¡v k-lm-b-Iam-b Nn-e Nn-´IÄ

\n

Kn¡mw F-¶p Nn-´n-¡pI. e-fn-X-am-bn ]-d-ªm \n-§-fp-sS e-m-`-¯n-sâ 80 i-X-am-\w e-`n-¡p¶-Xv \n-§-fp-sS D¸-¶-¯n-sâ A-sÃ-¦n tk-h-\-¯n-sâ 20 i-X-am-\-¯n \n-¶mWv F-¶-XmWv Cu XXzw. em-`-¯n-sâ C-tX i-X-am-\w ]-e-t¸mgpw e-`n-¡p¶-Xv C-tX i-Xam\w D-]-t`m-àm-¡-fn \n-¶mWv. G-ähpw Iq-Sp-X em-`w e-`n-¡p-¶ D-]-t`m-àm-¡-fn {i-² tI-{µo-I-cn¨m Ip-d-ª em-`w X-cp-¶ D-]-t`màm-¡Ä t]m-bmÂ-t]mepw I-cp-X-temsS ssI-Imcyw sN-bv-Xm \n-§-fp-sS em-`£-a-X Iq-Spw.

-§-fp-sS _n-kn-\-kn-sâ {][m-\ e£yw F-´mWv? Pm-¡v Iym³^oÂ-Uv A-t±-l-¯n-sâ ]p-kv-X-Iamb "Z t^m-¡-kn' A-h-X-cn-¸n-¨ Big Hairy Audacious Goals (BHAG) s\-¸-än-bà Rm³ kw-km-cn-¡p-¶Xv; A¯-cw hen-b hm-¡p-I-fp-sS Dt±-iys¯-¡p-dn¨pw -ZuXy-s¯-¡p-dn-¨p-aÃ. H-cp Øm]-\w D-bÀ-¶ X-e-§-fn-te-¡v F-¯p-¶-Xn-\v C-h-sbÃmw B-h-iy-amWv. F--¶m _n-kn\-kv em-`-I-c-a-sæn C-h-sIm-|v Im-cy-hp-anÃ. AXpsIm-|v kw-cw-`-I³ F-¶ \n-e-bn _n-kn\-kv em-`I-cam-¡p-¶-Xn-em-Wv \mw {i-²n-t¡-|Xv. A-Sp-¯ G-Xm\pw e-¡-§-fn Cu hn-j-b-s¯-¡p-dn-¨mWv Rm³ {]-Xn-]m-Zn-¡p-¶Xv. "_n-kn\kv B-Iv-k-e-tdäÀ' ko-co-kv inÂ-¸-ime-I-fn \n-s¶-Sp-¯, kw-cw-`-IÀ-¡v G-sd {]-tbm-P-\-s¸-« Nn-´-I-fm-Wv C-hn-sS ]-¦p-sh-¡p-¶Xv. sN-e-hp (Cost) I-fn \n-¶v Xp-S-§mw.

sN-e-hv h-cp-Xn-bn-em¡mw sN-e-hv \n-b-{´n-¨m A-Xv \n §-sf em-`-£-a-X-bn-te-¡v \-bn-¡pw. FÃm _n-kn-\-knepw Ip-d-bv-¡m³ Nn-e ]m-gv-sN-e-hp-I-fp-|m-Ipw. F-¶m \n-§-fp-sS DÂ-¸-¶¯nsâtbm tk-h-\¯nsâtbm Kp-W-ta-· Ip-d¨p-sIm-|mbn-cn-¡-cp-Xv sNe-hv Np-cp-t¡|Xv. sN-e-hn-sâ {][m-\ ta-J-eI-sf \n-co-£n-¨n-«p-t|m? sN-e-hn-sâ {][m-\ ta-J-e-IÄ Xm-sg ]-d-bp-¶-h-bm-Wv. $ k-¹-tb-gvkv: k¹-tb-gv-kn \n¶v \n-§Ä-¡v G-ähpw an-I-¨ Uo BtWm e-`n-¡p-¶Xv? an-I-¨-Xn-\pth-|n \n-§Ä hn-e-t]-in-bn-«p-t|m? k-¹b-sd am-tä-|-Xp-t|m? k¹-bÀ t_-kv G-Io-I-cn-¡p-¶-Xn-eq-sS \n-§Ä¡v C-\n-bpw sa-¨-s¸-« Uo e-`n¡ptam? \n-§-fp-sS aq-e[-\w Iq-Sp-X ^-e-{]-Z-am-bn hn\n-tbm-Kn-¡m³ A-¸t¸mÄ B-h-iy-ap-Å-h-bv-¡v am-{X-am-bn sN-e-h-gn-¨m a-Xn-bm-IntÃ? $ ^n-\m³kv: \n-§-fp-sS ^n-\m³-kv ku-I-cy-§Ä Ah-temI-\w sN-¿m-dpt|m? A-h G-ähpw sa-¨-s¸-« hy-h-ØI-fnemtWm \n-§Ä-¡v e`y-am-Ip-¶Xv? $ ]-cnkcw: \n-§-fp-sS Øm-]-\¯n-se Ø-ew ]-c-amh-[n D-]-tbm-Kn-¡s¸-Sp-¶p-t|m-? ]-cnkcw Iq-Sp-X Imcy-£-a-am-bn F§-s\ D-]-tbm-Kn-¡mw? D-]-tbm-Kn-¡m-¯ Ø-ew ]m«¯nt\m hm-S-I-bvt¡m sIm-Sp-¡p-¶-Xn-s\-¡p-dn-¨v Nn-´n-¨n-«p-t|m? $ DÂ-¸m-Z\w: ]mgv-sN-ehpw km-[\-§-fp-sS sN-ehpw Ip-d-bv-¡m-\mIptam F-¶p t\m-¡n-bn«pt|m? Ip-d-¨p-Iq-Sn kp-kw-L-Sn-Xam-b s{]m-U-£³ t{]m k-kv kzo-I-cn-¨v tPm-en-ka-btam hn-`-h-

hn-e am-{X-aÃ, G-Xp X-cw D-]-t`m-àm-¡Ä-¡m-W-v D¸¶w hnÂ-¡p¶-Xv F-¶Xpw em-`-¯n hen-b hy-Xym-k-ap-­ïm-¡pw tijntbm Ipd-¨v sXm-gn sN-e-hp-IÄ Np-cp-¡m\mI-p-tam-sb-¶v t\m¡p-I. b-YmÀ-° sN-e-hp-IÄ I-s|¯pI Hmtcm _n-kn\-kv {]-hÀ-¯-\§Ä¡pw b-YmÀ-°-¯n F-{X sNe-hv hcp-¶p-s|-¶v I-s|-¯m-\p-Å ^-e-{]-Zam-b amÀ-K-am-Wv {]-hÀ-¯-\m[n-jvTn-X sNe-hv I-s|-¯Â (Activity based costing). H-cp {]-tXy-I _n-kn\-kv {]-hÀ-¯-\-¯n-\v b-YmÀ-°-¯n F-{X sNe-hv h-cp-¶p-s|-¶v I-W-¡m-¡m³ A-Xn DÄ-s¸-Sp-¶ FÃm sN-e-hp-I-fpw (Po-h-\-¡mÀ-¡p-Å th-X\w, A-kw-kvIr-X h-kv-Xp-¡Ä Xp-S-§n-b-h-sbÃmw) ]cn-tim-[n-¨v I-s|-¯p-¶-XmWv Activity based costing. {]mcw-` A-h-tem-I-\-¯n-\v A-Â-¸k-a-bw- Iq-Sp-X-se-Sp-t¯-¡mw. ]-s£ ]-c-¼-cm-K-Xam-b sNe-hv I-s|-¯Â amÀ-K-§Ä h-gn I-s|-¯m³ km[n-¡m-¯ sN-e-hp-IÄ t]mepw Cu amÀ-K-¯n-eq-sS \-ap-¡v a-\-kn-em-¡m-\mIpw. C-Xph-gn A-Xn-i-bn-¸n-¡p-¶ ^-ew R-§-fp-sS ss¢âv-kn-\v e-`n-¨n-«p|v.

AXv hnÂ-¡p-¶Xv? F-´v hn-e-bv-¡m-Wv hnÂ-¡p-¶-Xv? A-Xv Iq-Sp-X sa-¨-s¸-Spt¯-|-Xp-t|m? hn-e- ]-cn-K-Wn¡p-t¼mÄ \n-§-fp-sS tk-h-\-¯n-sâ/DÂ-¸-¶¯n-sâ hn-e Øn-c-am-bn A-h-temI-\w sN-¿p-I-sb¶-Xv hf-sc an-I-¨ B-i-bamWv. hn-]-Wn-bn-ep-Å am-ä-§Ä-¡-\pk-cn-¨v hnÂ-¸\-sb _m-[n-¡m-¯ X-c¯n \n-§Ä-¡v hn-e Iq-«mw. F-¶m hne Iq-«Â Øm-bn-bm-¡p-¶-Xn-\v ap-¼v A-Xv ]co-£-W-hn-t[-b-am-¡p-I. \n-§-fp-sS G-ähpw an-I-¨ D]-t`m-àm¡-sf I-s|¯p-I \n-§-fp-sS hn-e \n-e-hm-cw am-{X-aà \n-§-fp-sS em`-s¯ _m-[n-¡p-¶Xv. G-XpX-cw D-]-t`m-àm-¡Ä-¡m-W-v \n§Ä hnÂ-¡p¶-Xv F-¶Xpw hen-b hy-Xym-k-ap-|m-¡pw. 80/20 \nb-aw F¶dn-b-s¸-Sp-¶ La Pareto X-Xzw \n-§fp-sS _n-kn-\-kn F§-s\ {]-tbm-

\n-§-fp-sS an-I-¨ D-]-t`m-àm-h-n-\v F§-s\ Iq-Sp-X hnÂ-¡mw? \n-§Ä-¡v Iq-Sp-X em-`w X-cp-¶ D]-t`m-àm-¡Ä-¡v Iq-Sp-X hnÂ-¡m³ I-gn-bpw. AXn-\mbn Xm-sg ]-d-bp-¶ A-h-k-c-§Ä ]-cn-K-Wn¡pI. \nÀ-tZi§Ä {]-tbm-K-¯n hcp¯pI $ Up-selling: {][m-\ D-]-t`m-àm¡Ä-¡v {]o-an-bw DÂ-¸-¶-§Ä hn-äv \n-§-fp-sS em-`-¯n-te-¡v hen-b ]¦v t\-Sp-I. $ Cross selling: \n-§Ä e-£yw-sh¡p-¶ D-]-t`m-àm-¡Ä hm-§p-¶-sX´m-sW-¶v hn-i-Ie-\w sN-bv-Xv AXn-\v k-am-\am-b DÂ-¸-¶-§Ä hm-Kv-Zm-\w sN-¿pI. $ ssh-hn-[y-hÂ-¡-cWw: \n-§-fp-sS {][m-\ D-]-t`m-àm-¡-fp-sS B-h-iy§Ä Xn-cn-¨-dn-ªv A-hÀ-¡v B-h-iyamb tk-h-\-§fpw ]pXn-b D-Â-¸-¶-§fpw hn-I-kn-¸n-s¨-Sp¡pI _n-kn\-kv I¬-kÄ-«³-kn Øm-]-\am-b {_Ò te-Wnw-Kv skm-eq-j³-kn-sâ No-^v saâ-dmb te-JI³ ko-cn-b F-³{S-{]-Wdpw sse-^v tIm¨pw {K-Ù-Imc-\p-am-Wv. Cþsa-bv-Â: sajeev@bramma.in sh-_vsskäv: www.sajeevnair.com hm-«v-km-¸v \-¼-À 09526505533

Hm^À ]cn-tim-[n¡p-I \n-§-Ä F´m-tWm D]-t`m-àmhn\v "Hm^À' sN-¿p¶-Xv A-Xv kq-£va-am-bn ]cn-tim-[n-¡p-I. BÀ-¡m-Wv

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

23


s]gvk-WÂ ^n\m³kv

PERSONAL FINANCE

t\-c-s¯ Xp-S-§mw \n-t£-]w,

kp-µ-c-am-¡mw Po-hn-Xw dn-«-bÀ-saâv hÀ-j-§Ä A-I-se-bm-bn-cn-¡mw, F-¶m sN-dp-¸w ap-X-ep-Å \n-t£-] io-ew hmÀ-²-Iy Po-hn-X-s¯ kp-µ-c-am-¡pw [\w \yqkv _yqtdm

sN

dp-¸-¯n X-s¶ D-bÀ-¶ h-cpam-\w e-`n-¡p-¶ D-tZym-Kw e-`n¡p-¶ sN-dp-¸-¡m-cp-sS F-®w tI-c-f¯n Iq-Sn h-cp-I-bm-sW-¶v I-W-¡pIÄ ]-d-bp-¶p. k-aq-l-¯n hn-Zym -k-¼-¶-cp-sS F-®w hÀ-[n-¨v h-cp-¶-XmWv C-Xn-\p Im-c-Ww. \m-e-¡ i-¼fw e-`n-¡m³ ]-|-s¯ X-e-ap-dbv-¡v {]-tam-j-\p-IÄ \n-c-h-[n Xm-t|-| A-h-Ø-bm-bn-cp-s¶¦n C-¶v Xp-S-¡-¯n X-s¶ B-d-¡ i-¼-fw e-`n-¡p-¶ bp-h s{]m-^-j-W-ep-IÄ G-sd-bm-Wv \-ap-¡v C-S-bnÂ. F-¦n-epw am-fp-I-fn-epw ]-ºpI-fn-epw Po-hn-Xw A-Sn-¨p s]mfn-¨p h-cp-am-\-t¯-¡mÄ A-[nIw I-Sw h-cp-¯n sh-bv-¡p-Ibm-Wv A-h-cn ]-e-cpw. ]-t£, B-Uw-_-c-w AÂ-¸w \n-b-{´n ¨v sNdp-¸-¯n X-s¶ Nn«bm b \n-t£-]-io-ew B-cw-`n-¨m Po-hn-X-sa¶pw A-Sn¨p-s]mfn ¡msa¶m-Wv hn-Z-Kv-[cp-sS A-`n{]m-bw.

kp-tc-jn-sâ I-Y kp-tc-jn-\v 25 h-b-kv D-Åt¸m gmWv H-cp sF.än I-¼-\n-bn tPm-en e-`n¡p-¶-Xv. aq¶v e-£w cq-]bm-bn-cp-¶p hmÀ-jn-I h-cp-am-\w. kÀ-¡mÀ Po-h-\ -¡m-c-\m-b A-Ñ-\m-bn-cp-¶p A-¶v Ip-Spw -_-¯n-sâ sN-e-hp-IÄ t\m-¡n-bn-cp-¶Xv. H-ä¯-Snbm-bn-cp-¶-Xn-\m kÀ-h kzX-{´-\m-bn-cp-¶ kp-tc-jv ]mÀ-«n, {^|v-kv, I-d-¡w F-¶n-§-s\ Po-hn-Xw "B-kz-Zn¨p' h-cp-t¼mÄ - A-Ñ-sâbpw km-¼-¯n-I hn-Z-Kv-[-\m-b kp-lr-¯nsâbpw C-S-s]-S- aq-e-amWv \nt£]w io-e-§-fp-sS `m-K-am-¡m³ Xo-cp-am\n-¨Xv. A-Xn-\m-bn kp-tc-jv kzo-I-cn-¨ h-gn-IÄ C-sXm-s¡-bm-Wv: l k-¼m-Zy io-ew D-|m-¡m-\p-Å {i-aw B-cw-`n-¨p. ho-«n-se sN-e-hp-I-sf-Ãmw A-ѳ t\m-¡n-bn-cp-¶-Xn-\m X-sâ h-cp-am-\-¯n-sâ 25 i-X-am-\-t¯mfw tk-hv sN-¿m³ kp-tc-jv Xo-cp-am\n¨p. l F-kv.sF.]n, C-Izn-än en-¦v-Uv tk -hnw-Kv-kv kv-Iow Xp-S-§n-b dn-kv-Iv Xm-c-X-tay-\ Ip-d-ª ayq-Nz ^-|v \n-t£-] amÀ-K-§-fn-eq-sS H-cp ZoÀLIm-e \n-t£-]w I-s|-¯m³ XpS-§n. l kz-´w B-tcm-Ky-¯n-\v C³-jp-d³kv ]-cn-c-£ e-`n-¡p-hm³ H-cp- e£w cq-]-bp-sS B-tcm-Ky C³-jp-d³-kv F-Sp-¯p. l s{I-Un-äv ImÀ-Uv D-]-tbm-Kn-¨n-cp-¶ kp-tc-jv Ir-Xy-am-b C-S-th-f-I-fnÂ

24 [\w hyh-kmb hmWnPy ssZzhm-cnI

^pÄ s]-bv-saâv \-S-¯n D-bÀ-¶ ]-eni A-S-bv-¡p-¶ io-ew H-gn-hm-¡n.

Ip-Spw-_-Ø-\m-b kp-tc-jv 30þm-a-s¯ h-b-kn- hn-hm-ln-X-\m-b-t¸m -tg-¡pw A-bm-fp-sS hmÀ-jn-I h-cp-am\w Bdv e-£-am-bn D-bÀ-¶p. F-¦nepw A-ѳ tPm-en-bn \n-¶pw hn-c-an-¨-Xv aqew Ip-Spw-_-¯n-sâ sN-e-hp-IÄ kp-tc -jn-sâ Np-a-X-e-bm-bn. h-c-hvþsNehv I-W-¡p-IÄ Ir-Xy-am-bn A-dn-bm³ AbmÄ H-cp ^m-an-en _P-äv D-|m¡n. A-Xn \n¶pw e-`n-¨ hn-h-c-§Ä A-SnØm-\-s¸-Sp-¯n kptcjv Iq-Sp-X Imcy-£-a-am-b \n-t£-] amÀ-K-§Ä A-hew-_n-¨-Xv C-§-s\-bm-Wv: l X-sâ A-`m-hw Ip-Spw-_-¯n-sâ km¼¯n-I `-{ZX-sb _m-[n-¡p-sa-¶v a-\kn-em-¡n 30 e-£w cp-]-bp-sS sse-^v C³-jp-d³-kv t]m-fn-kn F-Sp-¯p. l hÀ-[n-¨ Np-a-X-e-IÄ Xn-cn-¨-dn-ªv G-Xv km-l-N-cy-¯nepw Ip-Spw-_-¯nsâ km-¼¯n-I kp-c-£n-XXzw Dd-¸v h-cp-¯m³ hmÀjn-I h-cp-am-\-¯nsâ ]-Xn-·S-§v Xp-I-bv-¡v tSw ¹m³ F-Sp¯p. l X-sâ-bpw `m-cy-bp-sS-bpw B-tcm-Ky-¯n\v C³-jp-d³-kv ]-cn-c-£ e-`n-¡m-³ aq¶v e-£w cq-]-bpsS B-tcm-Ky C³jp-d³-kv t]m-fn-kn F-Sp-¯p. l Hu-tZymKn-I Im-e-L-«-¯n t\-Snsb-Sp-t¡| km-¼¯n-I e-£y§Ä Xn-cn-¨-dn-ªv H-cp s{]m-^-j-W ^n-

Unkw_À 31, 2016

B-Uw-_-c-w AÂ-¸w \n-b-{´n¨v sNdp-¸-¯n X-s¶ Nn-«bmb \n-t£-]-io-ew B-cw-`n-¨m Po-hn-X-sa¶pw A-Sn¨p-s]mfn¡msa¶m-Wv hn-Z-Kv-[-cp-sS A-`n-{]m-bw

\m³-jy ¹m-\-dp-sS k-lm-b-t¯msS km-¼¯n-I B-kq-{X-Ww \-S¯n. A-Xn-sâ A-Sn-Øm-\-¯n \m-Wy-s] -cp-¸-¯nsâ tXm-Xns\ A-Xn-Po-hn-¡p ¶ Hm-l-cn hn-]-Wn \n-t£-]w, bp-en-]v \n-t£-]-§Ä, a-äp ayq-Nz ^-|v \n-t£-]-§Ä F-¶n-h-bn Nn-«-bm-b \n-t£-]w B-cw-`n-¡p-hm-\pw Xp-S-§n. l c-|p Z-im-Ð-§Ä-¡-¸p-dw dn-«-bÀsaâv F-¶ bm-YmÀ-Yyw Iq-Sn-bp-s|¶v Xn-cn-¨-dn-ªv C.]n.F-^n-te-¡v H-cp \nÝn-X XpI {]-Xn-am-kw A-S-bv¡m-\m-cw-`n¨p.

I-Y Xp-S-cp-¶p 35 h-b-km-b-t¸m-tg¡pw kp-tc-jnsâ hmÀ-jn-I h-cp-am-\w F«v e-£-am-bn hÀ-

[n-¨p. c-|p e-£w cq-]-bpsS ]n.F-^v \n-t£-]-¯ns\m-¸w Ggv e-£w cq-] a-äp \n-t£-]-§-fn \n-¶pw kz-´-am-¡m³ A-bmÄ-¡v km-[n-¨p. ]p-Xn-b H-cp ho-Sv hm-§-W-sa-¶pw c-|p h-b-kp-Im-cnbmb a-I-fp-sS `m-hn-bv-¡m-bn ]Ww I-cp-Xn-sh¡-W-sa-¶Xn\p-am-Wv C-t¸mÄ A-bmfp-sS km-¼¯n-I e-£y-§-fn ap³ K-W-\ \Â-Ip-¶Xv. Ch ]-cn-KWn-s¨m-cp \n-t£-] ]-²-Xn-bmWv ]n-¶o-Sv kp-tc-jv kzo-I-cn¨Xv. l hÀ-[n-¨ Ip-Spw-_ Np-a-X-eIÄ ]-cn-K-Wn¨v X-sâ sse^v C³-jp-d³-kv t]m-fn-kn Xp-I 50 e-£-am-bn kp-tc-jv hÀ-[n-¸n-¨p. l a-I-sf Iq-Sn DÄ-s¸-Sp¯n -Btcm-Ky C³-jp-d³kv t]m-fn-kn-bp-sS ]cnc£ A©v e-£w- cq-]-bm ¡n kp-tc-jv D-bÀ-¯n. l kp-tc-jn-sâ B-{K-l§Ä-¡pw C-ã-§Ä-¡pw H-¯ ho-Sn-\v 25 e-£w cq-] bm-bn-cp-¶p hne. ap-gp-h³ Xp-I-bv-¡pw tem¬ F-Sp-¡m sX 5 e-£w cq-] Uu¬ s]-bv-saâv B-bn kz-´w k-¼m-Zy-¯n \n-¶pw A-S-¨p. _m¡n 20 e-£w cq-] `-h-\ hm-bv-]-sbSp-¯p. l a-I-fp-sS D-¶-X hn-Zym-`ym-kw, hn-hmlw F-¶o B-h-iy-§Ä¡mbn A-h-fp-sS t]-cn F-kv.sF.]n, ^n-Iv-kUv U-nt¸m-kn-äv F-¶n-h- B-cw-`n-¨p. l F-¶m-epw i-cm-i-cn dn-«-bÀ-saâv Po-hnX-¯n-\p ti-jw 1.3 tIm-Sn cq-]-bp-sS B-h-iyw t\-cn-Sp-sa-¶ I-W-¡p-Iq-«en a-äp s]³-j³ ¹m-\p-I-fn-eq-sS hÀ-jw tXm-dpw 80000 cq-]-bp-sS \nt£-]w \-S-¯m³ kp-tc-jv Xo-cp-am-\sa-Sp-¯p. l tImÀ-]-kv ^-|v hÀ-²n-¸n-¡m-\m bn ayq-Nz ^-|n-se ew-kw \n-t£]w, F-kv.sF.]n \n-t£-]w Xp-S-§nb-h hÀ-[n-¸n-¨p.

Kp-W-]mTw kp-tc-jn-tâ-Xn-\v k-am-\-am-b Po-hn-X km-l-N-cy-§-fn-eq-sS I-S-¶pt]m-Ip¶ ]-e-cpw B-Uw-_-c-¯n-sâ ]n-¶m-se t]mbn In-«p-¶ Im-iv ap-gp-h³ \-in-¸n-¨p I-fbp-I-bm-Wv sN-¿m-dp-Å-Xv. h-cp-am-\w XnI-bm-sX h-cp-t¼mÄ I-Sw hm-§n- ChÀ {]-iv-\-¯n-em-Ip-¶p. F-¶m B-Uw_-c-§-fn a-Xn-a-d-¡m-sX kp-tc-jn-s\ t]m-se A¸w hn-th-I-t¯m-sS {]-hÀ¯n-¨m Zm-cn-{Zy Zpx-Jw A-\p-`-hn-¡msX kp-J kp-µ-c-am-bn Po-hn-Xw B-kzZn-¡mw.


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]pXp-hÀ-j-¯n sX-c-sª-Sp-¡m³

A©v Hm-lc- n-IÄ \n-t£-]-IÀ¡v an-I-¨ em-`w t\-Sm³ k-lm-b-I-camb A©v Hml-cnIÄ \nÀ-tZ-in-¡p-I-bm-Wv sj-bÀ-shÂ-¯n-sâ am-t\-Pnw-Kv U-b-d-Iv-äÀ cmwIn RBL BANK LTD

1943Â

Øm-]n-Xam-b c-Xv-\m-IÀ _m-¦v en-an-ä-Uv cm-Py-s¯ G-ähpw th-K¯n h-f-cp-¶ kz-Im-cy _m-¦p-I-fn H-¶mWv. h³ tImÀ-¸-td-äpIÄ, sN-dp-InSþC-S¯-cw kw-cw-`IÀ, IÀ-jI - À, Xm-sg¡n-S-bn-ep-Å km-[m-c-W-¡mÀ XpS§n G-XpX-cw D-]-t`m-àm-¡Ä-¡p-apÅ k-a-{Kam-b tkh\w Cu sj-UyqÄUv sIm-ta-gv-ky _m-¦v \Â-In h-cp ¶p. amÀ-¨v 2016 se IW-¡p {]-Imcw 16 kw-Øm-\-§-fn-embn 197 im-J -I-fpw 362 F-än-F-½p-I-fpw 19 e-£w D]-t`m-àm-¡-fp-ap|v. \S¸p km-¼¯nI hÀ-j-s¯ sk-]v-äw-_-dn A-h-km\n¨ c|mw ]m-Z-¯n _m-¦n-sâ Aä-em-`w 89.89 tIm-Sn cq-]-bm-bn-cp¶p. ap³-hÀ-js - ¯ CtX Im-eb - f - h - n se 66.93 tIm-Sn-sb At]-£n-¨v 34 i-X a - m-\w Iq-Sp-Xe - m-WnXv. G-gp Z-im-Я - n-

ADANI TRANSMISSION LTD (ATL)

A-

CMP `354 te-sd \o-| ]m-c¼ - cyw D-s|-¦nepw _m¦v XoÀ¯pw s{]m-^j - W -  co-Xn-bn-te¡v am-dn-bX - v 2010 km-¼¯n-I hÀj¯n am-{X-amWv. Xp-SÀ-¶v h³ h - f - À¨ t\-Sm³ _m-¦n-\m-bn. 2011þ2016 km-¼ ¯n-I hÀ-j§ - f - n 62 i-Xa - m-\w tem¬ kn-FP - n-BÀ h-fÀ¨ t\-Sm\pw _m-¦n-\v I-gn-ªp.

CMP `60

Zm-\n {Kq-¸n \n-¶p-Å, ]-hÀ {Sm³-kv-an-j³ cwK-s¯ {]ap-J Øm-]-\-am-Wv A-l-½-Zm-_m-Zv BØm-\-am-bp-Å A-Zm-\n {Sm³-kv-an-j³ en-an-äUv. \S-¸p km-¼¯n-I hÀj-s¯ c|mw ]m-Z-¯n I¬-tkm-fn-tUä-Uv s\-äv s{]m-^näv (t_m-«w sse³) 39 i-X-am-\w CSn-thm-sS 99.54 tIm-Sn cq-]-bm-bn-cp¶p. sXm-«p ap³-hÀ-jw C-tX-Im-e-b-f-hn 162.20 tIm-Sn cq-] em-`w t\-Sn-bn-cp¶p. F-¶m tSm-¸v sse\n (sk-bvÂ-kv) 21 i-X-am-\w h-fÀ-¨ t\-Sm-³ I-¼-\n-¡m-bn. 564.24 tIm-Sn-bn \n-¶v 682.70 tImSn cq-]-bm-bm-Wv hÀ-[n-¨Xv. Cu A-Sp-¯v dn-e-b³-kv C³-{^m-kv-{S-Iv-tN-gv-kp-am-bn H-cp sj-bÀ ]À-t¨-kv F-{Kn-saâv \-S-¯m³ I-¼-\n-¡m-bn. C-Xp h-gn e `n-¨ 3100 kÀ-Iyq-«v In-tem-ao-äÀ AS-¡w I-¼-\n-bp-sS B-sI s\-ävhÀ-¡v 10,000 kÀ-Iyq-«v In-tem-ao-ä-dm-bn hÀ-[n-¨n-«p|v. I-gn-ª H-Iv-täm-_-dn Pn-Fw-BÀ F-\À-Pn-sb bpw I¼-\n G-sä-Sp-¯n-cp-¶p. cm-Py-s¯ G-ähpw h en-b ]-hÀ {Sm³-kv-an-j³ I-¼-\nbm-b F-Sn-FÃn-\v 1 {Sn-ey¬ cq-]-bpsS HmÀ-UÀ e-`n-¨n-«p-|v. I-¼-\nbp-sS h-fÀ-¨ Hm-l-cn-bp-S-aIÄ-¡v t\-«-am-Ipw.

FUTURE RETAIL LTD (FRL)

_n-

MULTI- COMMODITY EXCHANGE OF INDIA LTD (MCX)

cm-Py-¯v

B-Zy-am-bn en-kv-äv sN-¿s¸-« tZio-bX-e-¯n-ep-Å F-Iv-kv -tN-©m-Wv 2003  {]-hÀ¯-\w Xp-S §n-b Fw-kn-F-Iv-kv. 89.49 i-X-am\w hn]-Wn ]-¦m-fn-¯-ap-Å C-Xv cm-Py -s¯ G-ähpw h-epXp-am-Wv. 2017 km-¼

¯n-I hÀj-s¯ c|mw ]m-Z-¯n 37.65 tIm-Sn cq-]-bp-sS A-äm-Zm-bw t\Sm³ Fw-kn-F-Iv-kn-\mbn. sXm-«p ap-¼s¯ hÀj-s¯ CtX ]mZ-s¯ A-t]£n-¨v 23 i-X-am-\w A[n-Iam-WnXv. dnkÀ-hv _m-¦v hn-tZ-i \nt£-] ]-cn-[n D-bÀ-¯n-bXpw Fw-kn-F-Iv-kv {Sm³-km£³ ^o hÀ-[n-¸n-¨Xpw aq¶mw ]m-Z¯n {]-Xn-^-en-¡p-sa-¶m-Wv {]-Xo-£n¡-s¸-Sp-¶Xv. sk-_n-bp-sS `mK-¯p \n-¶p-Å Nn-e A-\pIq-e Xo-cp-am-\§fpw Fw-kn-F-Iv-kn-\v Kp-W-I-c-amIpw. ZoÀ-L-Im-e-t¯-¡p-Å \n-t£-]¯n-\v sX-c-sª-Sp-¡m-hp-¶ H-¶m-Wv Fw-kn-F-Ivkv. A-tX-ka-bw \m-j-W tÌm-¡v F-Iv-kv-tN-©v I-t½m-Un-än hn`m-K-¯n-te-¡v I-S-¡p¶-Xv I-Sp-¯ a-Õ-c¯n-\n-S-bm-¡p-Ibpw sN-¿pw.

ENGINEERS INDIA LTD (EIL)

CMP `127

Kv _-kmÀ, Cu-kntU, ^m-j³ _n-Kv _-kmÀ(fbb), ^p-Uv-lmÄ, tlmw Su¬, C tkm¬ F-¶o B-dv {_m³-Up-I-fn-eqsS ssl-¸À amÀ-¡ä,v kq-¸À-amÀ-¡äv, tlmw- sk-Kvsaâv ta-J-e-bn {]ap-J Øm-\w t\Sn-b I-¼-\n-bmWv ^yq-¨À do-sä-bv enan-ä-Uv. 2007  In-tjm-À _n-bm-\n-bm-Wv C-Xv Øm-]n¨Xv. \S-¸p km-¼¯n-I hÀj-s¯ c|mw ]m-Z¯n 73.63 tIm-Sn cq-] A-äm-Zm-bw t\-Sn. sXm-«p-ap¼-s¯ hÀjw C-tX Im-e-b-f-hn 70.55 tIm-Sn cq]-bm-bn-cp-¶p A-äm-Zmbw. I-gn-ª am-kw sl-dn-tä-Pv ^p-Uv-kn-s\ G-sä-Sp-¯ I¼-\n Z-£n-tW-´y-bn-se {]-hÀ¯\w DuÀ-Pn-X-am-¡n. 2021 Hm-sS 4000 kv-täm-dp-IÄ F-¶ e-£y-am-Wv I-¼-\n-¡p-ÅXv. C-Xn 1000 F-®w {^m-ss©-kn tam-U-en-em-bn-cn-¡pw. \n-e-hn 243 \-K-c-§-fn-embn 743 kv-täm-dp-IÄ {Kq-¸n-\p|v. tÌmÀ s\-ävhÀ-¡v hÀ-[n¸n-¡p-¶-tXm-sS cm-Py-s¯ do-sä-bv ta-Je-sb \-bn¡p-I ^yq-¨À do-sä-bv en-an-ä-Um-Ipw. ZoÀ-LIm-e h-fÀ-¨ D-d-¸p-X-cp-¶ C-´y³ do-sä-bv ta-J-e-bn \n-t£-]n-¡m³ XmÂ-¸-cy-s¸-Sp-¶ \n-t£-]-IÀ-¡v DNn-Xam-b sX-c-sª-Sp-¸mIpw ^yq-¨À do-sä-bv enanäUv Hm-l-cnIÄ.

CMP `1300

CMP `306

1965 Â Øm-]n-Xam-b s]m-Xp-taJ-em Øm-]-\

amb C-sF-F \-h-cXv-\ I-¼-\n-Ifn-sem-¶mWv. Hmbv & Kymkv, s]-t{Sm-sI-an-¡Â hy-h-km-b ta-J-ebv-¡p-Å C-]n-kn kÀ-ho-kkv, F³-Pn-\o-b-dnw-Kv I¬kÄ-«³-kn F-¶n-h-bn-em-Wv I¼-\n {i-²-bq-¶p-¶Xv. A-SnØm-\ ku-I-cy taJ-e, hm-«À & th-Ìv am-t\-Pvsaâv, tkm-fmÀ & \yq-¢n-bÀ ]hÀ, h-fw Xp-S§n-b ta-Je-I-fn-te-¡pw I¼-\n {]-hÀ¯-\w hym-]n-¸n-¨n-«p-|v. UÂ-ln kÀ-¡m-cn-sâ \-S-¯n-¸n-ep-Å I-¼-\n-bp-sS 59.37 i-X-am\w Hm-l-cn tI-{µ kÀ-¡m-cn-sâ ssI-h-iamWv. \S-¸p km-¼¯n-I hÀ-j-¯n-sâ c|mw ]m-Z¯n 93.75 tIm-Sn cq-]-bmWv Aäm-Zm-bw t\-SnbXv. ap³ hÀ-jw C-tX- Im-e-b-f-hn-se 77.21 tIm-Sntb-¡mÄ 21 i-X-am-\w A-[n-I-am-WnXv. F-¶m hn-äph-c-hv I-gn-ª hÀ-j-s¯ C-tX- Im-e-b-f-hnse 449.44 tIm-Sn-sb A-t]-£n-¨v 25 i-X-am-\w CSn-thmsS 338.89 tIm-Sn cq-] t\-Sm-t\ I-gn-ªpÅp. {]-hÀ¯-\ sN-e-hn-\-¯n D|m-b Ip-d-hm-Wv em-`w hÀ[n-¡m³ Im-c-W-am-bXv. Fw-BÀ-]nFÂ, F-¨v-]n-kn FÂ, a-lm-cm-{ã dn-ss^-\dn, sFH-kn dn-ss^\-dn Xp-S§n-b Øm-]-\-§-fp-sS B-bn-cw tIm-Sn cq-]-bnte-sd h-cp-¶ HmÀ-UÀ t\-Sm\m-bn-«p|v.

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HELICOPTERS : RENTALS • WEDDING • SHOOTING • AIR AMBULANCE & PRIVATE JETS [\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

25


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tIcf I¼-\n-I-fpsS Hmlcn A-h-tem-I-\w

X-IÀ-¨-bn \n¶pw hn]-Wn I-c-I-b-dp¶p -I

- n-IÄ b-Ym-{I-aw - -d³-kn t\m-«p-IÄ ]n³-h-en-¨-Xn-s\ Xp- kvv, F-kv._n.än F¶o Hm-lc SÀ¶v Hml-cn hn]-Wn B-Sn-bp-e-sª-¦nepw 14.30, 12.55 cq-] hÀ[-\t- bm-sS 303.65, 571.80 cqX-IÀ-¨-bn \n¶pw ]-Xn-sb I-c-I-b-dp-s¶m- ]-bm-bn D-bÀ¶p. Cu-t̬ s{S-Uvkv, h-|À - B-bpÀ-th-Z F¶o cp Nn-{X-am-Wv I-gn-ª c-|v B-gv-N-I-fn-em-bn em, sI.F-kv.C, tI-cf hn-]-Wn-bn {]-I-S-am-b-Xv. \-hw-_À 25se Hml-cn-IÄ 5 cq-] ap-X 7 cq-] h-sc t\-«w\Â-In-. hn-e-I-fp-am-bn Xm-c-Xayw sN-¿p-t¼mÄ Un-kw_À Pn.Sn.F³ sS-Iv-kv-ssä 9\v `qcn-`mKw Hm-l-cn-Ifpw Â-kv, C³-Un-t{S-Uv, ap-¯q sNdn-sbm-cp t\-«-t¯m-sS-äv Im-¸nÂ, ]m-äv-kv-]n³ bm-Wv t¢m-kv sN-bv-X-Xv. \-hw-_À 25se hn-e-bp-am C´y, {ioi-àn t]-¸À, sIm-¨n³ an-\-dÂ-km-Wv -bn Xm-c-Xayw sN-¿p-t¼mÄ shÀ-s«-Iv-kv sk-Iyq-cn-äoC-¡m-e-b-f-hn G-ähpw F¶o Hm-l-cn-I-Ä am-{X Un-kw_À 9\v `qcn-`mKw kv A-[n-Iw t\-«w \ÂIn-b -am-Wv hn-e-bn-Sn-hv t\-cn« Hm-l-cn. 99.80 cq-]-bm-bn- Hm-l-cn-Ifpw t\-«-t¯m-sS Xv. ap-¯q-äv Im-¸nä 8.75 cp-¶ Cu Hml-cn-bp-sS ]-bp-sS \-ã-ap-|m-¡n-b -bm-Wv t¢m-kv sN-bv-X-Xv cqhne Un-kw-_À H³-]-Xn-t¸mÄ a-äp-Å Hm-l-cn-I-sf \v 20.20 cq-] hÀ[-\-tb-mÃmw \m-a-am-{Xam-b C-Sn-hmsS 120 cq-]-bm-bn D-bÀ¶p. Wv   tc- J - s ¸- S p- ¯ n- b Xv . _m- ¦ nwKv   Hml- c n- I - f n A-t¸mtfm S-tb-gv-kv, F- k v . _n.än am- { X- a m- W v In-sä-Ivkv, ap-¯q-äv ^n-\m ³-kv, F-kv._n.än F-¶n-h-bm-Wv C-¡m-e-b-f- t\-«-ap-|m-¡n-bXv. \-hw-_À c|mw hm-cw ap-X-ep-Å X-IÀhn an-I-¨ t\-«w \ÂIn-b aäv Hm-l-cnIÄ. A-t¸mtfm S-tb-gv-kv 17.25 cq-]-bp-sS hÀ[-\ ¨-bn \n¶pw hcpw Zn-hk-§-fn hn]-Wn -tb-m-sS 197.75 cq-]-bm-b-t¸mÄ In-sä-Iv-kv 15.40 Iq-Sp-X sa-¨-s¸Sp-tam-sb-¶ B-Imw-£-bnD-bÀ-¶v 403.95 cq-]-bmbn. ap-¯q-äv ^n-\m³- em-Wv \n-t£-]-IÀ.

I¼\n At¸mtfm Stbgvkv F.-hn.än sIm-¨n³ an-\-dÂ-kv & dq-ss«Â [\-e£van _m¦v Cut̬ s{SUvkv F^v.-F.-kn.än s^U-d _m¦v Pntbm-PnXv Pn.-än.-F³ sSIv-kv-ssäÂkv lmcn-k¬kv ae-bmfw C³-Unt{S-Uv (sP-.BÀ.Pn) tIcf BbpÀthZ InsäIvkv sI.-F-kv.C aW-¸pdw ^n\m³kv ap¯qäv Iym]nä kÀhokv ap¯qäv ^n\m³kv \näm sPe-än³ ]mävkv]n³ C´y d_v^ne Fkv.-_n.än ku¯v C-´y³ _m¦v {ioiàn t]¸À anÂkv shÀsSIvkv skIyq-cn-äokv hnþ-KmÀUv* h≠Àem

2016 \-hw_À 25se 2016 Unkw_À 9se hne (cq-]) hne (cq-]) 180.50 197.75 30.25 32.15 99.80 120.00 23.95 23.95 140.00 145.10 22.20 24.00 70.70 71.20 35.80 37.25 13.46 13.30 61.25 63.30 39.00 38.00 64.15 70.85 388.55 403.95 595.00 601.00 73.20 74.00 231.05 222.30 289.35 303.65 202.50 206.40 10.49 10.10 35.00 37.00 559.25 571.80 21.15 21.65 8.49 8.30 3.09 2.88 172.50 174.25 328.50 333.60 *Hml-cn hn-`-P-\-¯n-\v ti-j-ap-Å hne

tim-` en-an-ä-Un-\v Aw-Ko-Im-cw

Sn.Fw.Fþ F-¨v.FÂ.F kn.F-kv.BÀ ]p-c-kv-Im-cw tim-` en-an-ä-Un-\p th-|n sU-]yq-«n am-t\-Pnw-Kv U-b-d-Iv-äÀ cm-a-Irjv-W³ hy-h-km-b h-Ip-¸p sk-{I«-dn t]mÄ Bâ-Wn-bn \n-¶v kzo-I-cn-¡p¶p

ap-¯q-äv ^n-\m³-kn-\v ]p-c-kv-Im-cw

kv{Xo im-àoI-c-W {]-hÀ-¯-\-§Ä-¡pÅ hÀ-¡nw-Kv aZÀ, A-h-XmÀ 100 ]p-c-kvIm-c th-Zn-bn hÀ-¡nw-Kv a-ZÀ aoUn-b P-\-d am-t\-Pcpw ssh-kv {]-kn-Uâpam-b ip-`m _mcn, ap¯q-äv tlmw-^n³ F-¨v BÀ sU-]yq-«n am-t\-PÀ a\o-j tZimbn, ap-¯q-äv tlmw-^n³ kn.C.H cmw c-¯n\w, A-h-XmÀ {Kq-¸v Øm-]-I {]-knUâv kuµ-cy cm-tP-jv F-¶nhÀ

26 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016


Un-Pn-ä km-t¦-Xn-Ih - n-Zy

\q-X\ A-hk - c- § - fpw km-[y-XI - fpw UnPn-ä km-t¦Xn-I hn-ZyI-sf h-fÀ-¨-bv-¡p-Å h³ A-h-k-cam-bn B-tKmf-X-e _n-kn\kp-I-fpw hy-hkm-b ta-J-ebpw I-W-¡m-¡p¶p F³.F-kv thWp-tKm-]mÂ

Un

-Pn-ä km-t¦-Xn-I-hnZym cw-K-¯v D-|m-Ip-¶ h³ ap-t¶-äw Po-hn-X-¯n-sâ k-akv-X ta-J-e-I-sfbpw am-än-a-dn¨p-sIm-|n-cn¡p-I-bm-Wv. _m-¦nwKv, dosä-bvÂ, K-Xm-KXw, hmÀ-¯m-hn-\n-abw, hn-Zym-`ym-kw Xp-S-§nb-h-sbm-s¡ \q-X-\ Un-Pn-ä km-t¦-XnI hn-Zy-Ifm A-«n-a-dn-¡-s¸-Sp-¶ Im-gv-N-bm-Wv tem-I-s¯m-«m-sI- \n-e-\n -¡p-¶-Xv. 2020Hm-sS kv-amÀ«v-t^m-Wp-I-fnepw Um-äm {Sm³-kv-an-j-\n-epap|m-Ip-¶ hÀ-[-\bpw- Un-Pn-ä km-t¦Xn-I hn-Zy-I-fp-sS h-fÀ¨bpw sF.än hy-hkm-b ta-J-e-bn henb tXm-Xn-ep-Å am-ä-§-fp-|m-¡pw. Un-Pn-ä km-t¦Xn-I hn-ZyI-sf h-fÀ-¨bv-¡p-Å h³ A-h-k-c-ambn-«m-Wv B-tKmf-X-e _n-kn-\-kp-Ifpw hy-hkm-b ta-J-e-Ifp-sam-s¡ I-W-¡m-¡p-¶Xv. A-Xn-\m Cu cwK¯v \q-X-\ km-t¦Xn-I hn-Zy-I-fpw DÂ-¸¶-§fpw e-`y-am-¡p-¶ sF.än I-¼-\n-IÄ-¡v an-I-¨ D-]-t`m-àm¡sf t\-Sn-sb-Sp-¡m-\m-Ip-sa-¶m-Wv {]ap-J sF.än kw-L-S-\bm-b \mkvtIm-an-sâ hn-e-bn-cp¯Â. cm-Py-s¯m-«m-sI-bp-Å sF.än I-¼-\n IÄ, ÌmÀ«-]v kw-cw-`-§Ä F-¶n-h-s¡m-s¡ ]p¯³ A-h-k-c-§-fmWv C-Xn-eq-sS e-`y-am-Ip-¶-Xv. km-t¦-Xn-I-hn-Zym cw-K-¯p-|m-bn-cn-¡p-¶ CushÃp-hn-fn G-sä-Sp-¡m\pw A-h A-Xn-th-Kw {]-hr¯n-]-Y-¯n F-¯n¡m\pw sF.än kw-cw-`-§Ä X-bm-dm-I-Wsa-¶v hn-Z-Kv-[À Nq-|n-¡m-«p¶p. Un-Pn-ä km-t¦-Xn-I-hn-Zy-I-fn-te¡v sF.än I-¼-\n-IÄ I-S-¡p¶Xv A-h-bp-sS ZoÀ-LIm-e h-fÀ-¨bv¡pw \n-e-\nÂ-¸n\pw Kp-W-I-c-am-Ipsa¶vv ]T-\-§Ä kq-Nn-¸n-¡p¶p. C¯-cw km-[y-X-IÄ ap-X-se-Sp-¡m\m-bn C-´y³ sF.än I-¼-\n-IÄ X-¿m-dmbnsÃ-¦n A-Xv A-h-cp-sS D-]-t`m-àm¡-sf \-ã-s¸-Sp-¶-Xn\pw _n-kn\-kv Ip-d-bp-¶-Xn\p-sam-s¡ h-gn-sh-t¨-¡p-sa-¶m-Wv kqN-\. A-Xn-\m tk-h-\-§-fp-sSbpw DÂ-¸¶§-f-p-sSbpw ]-cn-jv-¡-cWw, \q-X-\ kmt¦-Xn-IhnZym hn-I-k\w, Un-Pn-äen-te-¡p-Å B-kq-{XWw, Sm-eân-s\ I-s|-¯Â Xp-S-§nb-h-sbm-s¡ sF.än kw-cw-`-§Ä \nÀ-h-ln-t¡-|n-bn-cn-¡p-¶p-sh-¶v \mkv-tIm-an-sâ dn-t¸mÀ«v sh-fn-s¸-Sp-¯p¶p. tkm-jyÂ, sam-_oÂ, A-\-en-än-Iv-kv F-¶n-h-bm-Wv s]m-Xp-sh Un-Pnä k-¼-Zv-L-S\-¡v A-Sn-¯dtb-Ip-¶Xv. Un-Pn-ä amÀ-¡-änw-Kv cwK-¯v tkm-jy ao-Unb-sb hn-]p-eam-bn D-]-tbm-Kn-¡p-¶p|v. {_m³-Up-I-sf -¡p-dn-¨v A-h-t_m-[w kr-ãn-¡p-¶-Xn-\v am-{X-aà hn-Â-¸-\ hÀ-[n-¸n-¡p-¶ -Xn\pw D-]-t`m-àm-¡-fp-am-bn \n-c´-cw B-i-b-hn-\na-bw \-S-¯p -¶-Xn\pw h-sc tkm-jy ao-Unb-sb I-¼-\n-IÄ {]-tbm-P-\-s¸-Sp-¯p ¶p. kv-amÀ-«v t^m-Wp-IÄ, 3Pn 4Pn tk-h-\§Ä, sam-_o B-¸pIÄ, t]-bv-saâv kÀ-ho-kp-IÄ F-¶n-h-bn-se hÀ-[-\-bm-Wv sam-_o sSIvt\m-f-Pn-bp-sS ap-t¶-ä-¯n-\v Im-c-W-am-bXv. tkm-jyÂ, sam-_o km-t¦Xn-I-hn-Zy-I-fp-sS hym-]-Iam-b D-]-t`m-Kw Um-ä-bp-sS hÀ--[\-hn-\v hgn-sbmcp¡p-Ibpw A-Xv Um-äm A-\-en-än-Iv-kn-sâ Ip-Xn-¸n-\v Im-cW-am-Ip-Ibpw sN-bvXp. kw-cw-`-§-fp-sS ap-t¶m-«p-Å h-fÀ-¨-bn C-¶v Um-ä A-\-en -än-Iv-kv \nÀ-®m-b-Iam-sbm-cp ta-J-e-bm-bn am-dn-¡-gnªp.

\q-X-\ km-t¦-Xn-Ihn-Zy-IÄ, k-hn-ti-j-X-IÄ l

¢u-Uv Iw-]yq-«nw-Kv

s\-ävhÀ-Ivkv, skÀ-th-gvkv, tÌm-tdPv, B-¹n-t¡-j³kv, kÀ-hok-kv Xp-S-§n-bhsbms¡ CâÀ-s\-äv aptJ-\ e-`y-am-¡p-¶ kw-hn-[m-\-am-WnXv. C¯-cw hn-`-h-§-fp-sS D-]-t`m-K-¯n-\v A-\p-k-cn-¨m-Wv A-h-bv¡pÅ NmÀ-Pp-IÄ I-¼-\n-IÄ \Â-tI-|Xv. Everything as a Service Model F-¶-XmWv Cu cwK-s¯ G-ä-hpw ]pXn-b {]-hWX. A-Sn-Øm-\-ku-I-cy§Ä, ¹mäv-t^mw,

knw-K-¸q-cn-se Snw-_À sd-sÌm-dân-se ta-i-IÄ ip-Nn-bm-¡p-¶Xpw A-hn-sS B-lm-cw sIm-­ïp-h-bv¡p-¶Xp-sam-s¡ t{Um-Wp-I-fm-Wv

tkm-^v-ävshbÀ, skm-eqj³, _n-kn\kv t{]m-k-kv Xp-S-§n-b-h-sbÃmw ¢u-Uv Iw-]yq-«nw-Kv ap-tJ-\ e-`y-am-¡-s¸-Sp-¶p-|v. ]-»nIv, ss{]-häv, ssl-{_n-Uv ¢u-Uv amXr-I-bm-Wv C-¶v I-¼-\n-IÄ s]m-Xp-sh D-]-tbm-Kn-¡p-¶Xv. C-h-bn ssl-{_nUv ¢u-Uv kw-hn-[m-\w C-¶th-j-\pw Un-Pn-ä {Sm³kv-t^mÀ-ta-j-\pw k-lmbn-¡p-¶-Xn-\v ]pd-ta ]pXn-b _n-kn\-kv tam-U-e-pIÄ¡pw th-| ¹m-ävt^mw e-`y-

am-¡p-Ibpw sN-¿p-¶p-sh-¶v \mkv-tImw dn-t¸mÀ-«v kq-Nn-¸n-¡p¶p. _m-¦nw-Kv cwK-¯v \yq-knem³-Un-se G-ähpw hen-b _m¦m-b sh-kv-äv]m-Iv, ¢u-Uv Iw-]yq-«nw-Kv \-S-¸m-¡n-s¡m-|v tkmjyÂ, sam-_o ta-J-e-I-fn hy-Xykv-X ¹mäv-t^m-ap-I-fn-eq-sS i-àam-b km-¶n[yw D-d-¸m-¡n-bn-«p-s|¶-Xv CXn-s\m-cp D-Zm-lc-W-amWv. {Sm-h hy-hkm-b ta-J-e-bnse Airbnbbm-Wv ¢u-Uv C³-{^m-kv-{S-Iv-NÀ hym-]-I-am-bn D-]-tbm-Kn-¡p-¶ a-säm-cp kw-cw`w. ¢u-Un-te-¡p-Å am-äw k-ao-]`m-hn-bn X-s¶ FÃm I-¼-\n-IÄ¡pw A-\n-hm-cy-am-Ip-sa-¶-XmWv Cu ta-J-e \Â-Ip-¶ A-h-k-cw.

Hmt«m-ta-j\pw tdm-t_m-«n-Ivkpw l

CâÀ-s\äv Hm-^v Xnw-Kvkv (IoT), BÀ«n-^n-jy Câ-en-Pâvkv F-¶n-h-bm-Wv tdm-t_m-«n-Iv-kv skm-eq-j³-kn-\v I-cp¯vv ]-I-cp-¶Xv. H-cp sa-jo-\v a-säm-cp sa-jo-\pam-bn B-i-b-hn-\na-bw \-S-¯m-\p-Å H-cp A-´-co-£-amWv sF.H.Sn kr-ãn-¡p-¶-sX¦n H-cp {]-hÀ-¯-\-¯n-\v ]n-¶n-ep-Å X-e-t¨m-dm-Wv BÀ-«n-^n-jy Câ-en-Pâvkv. hf-sc k-¦oÀ-Wam-b {]-hÀ-¯-\-§Ä \-S-¸m-¡m³ tdm-t_m-«p-I-sf k-lm-bn¡p¶-Xv C¯-cw tkm-^v-ävsh-b-dp-I-fmWv. k-¼-Zv-L-S-\-bp-sS hnhn-[ ta-J-e-I-fn Hmt«mta-j-\pw tdm-t_m-«n-Ivkpw A-Xn-thKw hym-]n¨p-sIm-|n-cn-¡p-I-bmWv. C-Xv C-´y-bn-se sXm-gn hn-]-Wn-bn-epw henb am-äw D-|m-¡n-tb-¡p-sa-¶m-Wv \mkvtImw \Â-Ip-¶ kqN-\. Imen-t^mÀ-Wn-b-bnse Aloft tlm-«-ense A-Xn-YnIÄ-¡v B-lm-chpw S-Æep-samtijw t]Pv 28

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

27


kvam-tIm¬ sSIv-t\m-f-Po-kv

hnh-c km-t¦Xn-I cw-K-s¯ ÌmÀ-«-¸v hn¹hw tI hew 200 tUm-f-dn-sâ aq-e-[-\-\n-t£]-hp-am-bn sIm-¨n tI-{µo-I-cn¨v 2012Â

B-cw-`n-¨ H-cp ÌmÀ-«-¸v kwcw`amWv kvam-tIm¬ sSIv-t\m-f-Po-kv ss{]h-äv en-an-ä-U.v C-´ybnepw hn-tZ-i-¯p-am-bn 200e-[n-Iw D]-t`m-àm-¡-fp-am-bn hn-h-c km-t¦Xn-I hn-Zy-bn A-[n-jvTnXam-b tk-h-\-§Ä \ÂIp-¶ I-¼-\n-I-fp-sS ]-«n-I-bn ap³ \n-c-bn-em-Wn-t¸mÄ kvamtIm¬. sh_v Un-ssk-\nwKv, C sImta-gv-kv skm-eyq-j³kv, sam-_o B-¹nt¡-j³ sU-h-e-]v-saâv, F-âÀ-ss{]kv skm-eyq-j³kv Xp-S-§n hn-]p-eam-b tkh-\-§-fm-Wv I¼-\n D-]-t`m-àm-¡Ä-¡v

e-`y-am-¡p-¶-Xv. Fw.Pn bq-Wn-th-gv-kn-än-bn _n-sSIv hn-ZymÀ-°n-bm-bn-cns¡ I-¼-\n-bp-sS Øm-]-I\mb {io-tI-jv IrjvW ss] kp-lr-¯p-am-bn tNÀ¶v h-\n-X-I-fp-sS kp-c-£ D-d-¸m-¡p-¶-Xn-\m-bn hn-I-kn-¸ns¨-Sp¯ "skm-täcn-b' F¶ sam-_o B-¹n-t¡-j³ G-sd hmÀ-¯m {]m-[m \yw t\-Sn-bn-cp¶p. U-b-d-Iv-ä-tdäv Hm-^v tkm-jy shÂ-s^-b-dn-sâ Hcp kw-cw`am-b tI-c-f hpa-sâ ]n-´p-W-tbm-sS hn-I-kn-¸n-¨ B-¸v 10000¯n-e-[n-Iw D-]t`m-àm¡-sf t\-Sn-b-Xn-sâ B-ß-hn-izm-

k-¯n-em-Wv {io-tI-jv kvam-tIm¬ B-cw`n-¡p-¶-Xv. ÌmÀ-«-¸v hn-tÃ-Pn ÌpUâv ÌmÀ-«-¸m-bn C³-Iyp-t_-äv sNbv-X kvamtIm¬ \mkv-tIm-an-sâ 10000 kvämÀ«-¸v t{]m-{Km-ap-I-fnepw C-Sw t\Sn-bn-cp-¶p. A_m-Zv -{Kq¸v, C-´y³ sa-Un-¡Â A-tkmkn-tbj³, Im-{Sn-Iv-kv, ImÀ-a {Kq-¸v Xp-S§n-b {]apJ Øm-]-\§Ä D-]-t`m-Iv-Xr\n-c-bn DÄ-s¸-Sp¶p. sU-bv-en-^njv, I-eym¬-knÂ-¡v-kv, hn-hn-[ ÌmÀ-«-¸v kw -cw-`§Ä XpS-§n-b-h-sbÃmw kvam-tImWnsâ Cu sIm-ta-gvkv ¹-Kn³-kv D-]-tbm-

{io-tI-jv IrjvW ss]

l-cn-Ir-jv-W-³

Kn-¡p¶p. ""ÌmÀ«-¸v F-¶ \n-e-bn Xp-S-¡ -¯n G-sd shÃp-hn-fn-I-fp-|m-bn-cp-s¶¦nepw Cu cwK-¯v am{Xw {i-²- tI-{µoI-cn-¨v ap-t¶m-«v t]mb-Xv kvam-tIm-Wns\ hn-P-b-¯n-se-¯m³ k-lm-bn-¨p.'' I¼\n am-t\-Pnw-Kv U-b-d-Iv-ädpw kn.C.H-bpamb {io-tI-jv IrjvW ss] ]-d-bp-¶p. l-cn-Ir-jv-W-³ I-¼-\n-bp-sS a-säm-cp U-bd-Iv-ädpw s{]m-tam-«-dp-amWv. sh_v-sskäv: www.smacontech.com

sse-äv am-äÀ sSIv-t\m-f-Po-kv

t^m-t«m-Wn-Iv-kv cw-K-s¯ \-£-{X-¯nf¡w {]-

Im-i-hp-am-bn _-Ô-s¸-« D-¶-X km- th-gv-knän F¶n-h DÄ-¸-sS 12Hm-fw t¦-Xn-I-hn-Zy-m cw-K¯v \q-X-\ DÂ-¸-¶- Øm-]-\-§Ä sse-äv am-ä-dnsâ C¯-cw §Ä hn-I-kn-¸n-s¨-Sp-¡p-I, A-Xn-eq-sS kn-Ìw-kmWv D-]-tbm-Kn-¡p-¶-Xv. cm-Py-¯n-\-I¯pw ]p-d-¯pw {i-t²-bamUn-Pn-ä tlm-tfm-{Km-^n, tUm-«vþamsbmcp ap-t¶-äw ssI-h-cn-¡p-I. t^m-t«m- {Sn-Iv-kv tlm-tfm-{Km-^n F-¶o ta-J-eWn-Iv-kv lmÀ-Uv-sh-bÀ ta-J-e tI-{µo- I-fn sa-jo-\p-IÄ \nÀan-¡p-¶ C-´yI-cn-¨v {]-hÀ-¯n-¡p-¶ Xn-cp-h-\-´-]p- bn-se X-s¶ G-I I¼-\nbm-WnsX-¶v c-s¯ {]ap-J kw-cw-`-am-b sse-äv am-äÀ A-Pn-Xv Ip-amÀ Nq-|n-¡m«n. Hm-]-vtSm sSIv-t\m-f-Po-km-Wv C¯-c-sam-cp A sa-¡m-\n-Iv-kv ta-J-e-bn C-d-¡pa-Xn ]qÀ-Æ t\-«w sIm-bv-sX-Sp-¯n-cn-¡p-¶-Xv. sNbv-X Nn-¸p-I-fp-]-tbm-Kn-¨v {]-tXy-IHm]vtSm sa-¡m-\n-Iv-kp-am-bn _-Ô- X-cw sslþsd-k-eq-j³ Iym-a-d-I-fpw \nÀ-an-¡p-¶p-|v. t^m-t«mWns¸« t^m-t«m-Wn-Iv-kv saIv-kn ]T-\mh-iy§Ä¡mjo-\pIÄ, A-hbv-¡p-Ån-se bn -kv-s]-j-ssekv-Uv Inäpse³-kpIÄ, an-d-dpIÄ, t{KIÄ e-`y-am-¡n-bn-«p-|v. cm-Pyänw-Kv-kv F-¶n-h-bp-sS A-Xns¯ \n-ch[n tIm-sfPp-IÄ kq-£v-aN-e-\-§Ä t]m Ch D-]-tbm-Kn-¡p¶p-. t^mepw ssI-Imcyw sN-¿m-\mt«mWn-Ivkv em-_p-IÄ kIp-¶ sa-¡m-\n-¡Â Iw-t]mÖ-am¡m\p-Å kn-kv-äwkpw Wâvkv Xp-S§n- \n-ch-[n ChÀ \Â-Ip-¶p. DÂ-¸¶-§-Ä ChÀ hn-I-kn¸n-¨-Sp-¯n-«p-|v. ssl-sS-Iv tlm-tfm-{Km-^n-Iv km-t¦tlm-tfm-{Km-^n-Iv dn-kÀ-¨v tUm.]n.än A-Pn-Xv Xn-I-hn-Zy-bn-eq-sS tkm-fmÀ sk kn-Ìw-km-Wv I-¼-\n-bpsS Ãp-I-fp-sS Im-cy-£-a-X 45 i-X Ip-amÀ a-säm-cp kp-{][m-\ DÂ-am-\-am-bn hÀ-[n-¸n-¡m-\p-Å K¸¶w. "C-Xn\m-bn hn.F-kv.F-kv.kn- th-j-W-w \-S-¯n-h-cp¶p. t^m-t«m-Wn-Ivbp-sS km-t¦-Xn-I-hn-Zybpw R-§-fp-sS kv cwK-¯v kv-s]-j-sse-kvUv sa-jo-\plmÀUvsh-b-dp-am-Wv D-]-tbm-Kn-¡p-¶Xv' I-fp-sS am-kv s{]m-U-£³ e-£y-an-Sp¶ sse-äv am-äÀ sSIv-t\m-f-Po-kv ss{]h-äv sse-äv am-äÀ 2011em-Wv B-cw-`n-¨-Xv. Ben-an-ä-Un-sâ {]-kn-Uâpw eo-Unw-Kv k- {^n-¡, Hmkvt{S-enb, djy, bp.F-kv.F bân-Ìpamb tUm.]n.än A-Pn-Xv Ip-amÀ Xp-S§n-b cm-Py-§fn hn]-Wn I-s|]-d-ªp. ¯n-bn-«p-Å I¼-\n te-kÀ Hm-t«m-taäsN-ss¶-bn-se Fw.Pn.BÀ bq-Wn- Uv ^m-{_n-t¡-j³ ^-kn-en-än, Hm-]vth-gv-knän, Xn-cp-h-\-´-]p-cw F³-Pn-\o- än-¡Â ss{K³-Unw-Kv Bâv t]m-fn-jnw-Kv b-dnw-Kv tIm-sfPv, sImÂ-¡-¯ bq-Wn- Xp-S-§n-b-h-bpw e-£y-an-Sp-¶p-.

t]Pv 27- XpSˬ

kv{- S-Ivt- NÀ-Uv Um-äb - p-|m-Ipw. F-¶m A-Xn-eS- § - n-bn-cn-¡p-¶ aq-ey-tadn-b hn-hc§-sf I-s|-¯m³ \n-eh - n-ep-Å Iw-]yq«À kw-hn-[m-\§ - Ä ]-cym-]vX - a - Ãm-¯X - n-\mem-Wv sIm-án-äo-hv Iw-]yq-«nw-Kv B-hi - yam-bn h-cp-¶Xv. A-Xn-\m Cu cw-K¯pw sF.än kw-cw-`§ - Ä-¡v C-¶th-j\ - n-eq-sS h³- ap-t¶-äw km-[yamWv.

s¡ sIm-Sp-¡p¶-Xv tdm-t_m-«p-If - mWv. knw-K¸ - q-cn-se Snw-_À sd-sÌm-dân-se ta-iI - Ä ip-Nn-bm-¡p-¶Xpw A-hn-sS B-lm-cw sIm-|p-hb - v¡p-¶Xp-sam-s¡ t{Um-Wp-If - m-Wv. B-tKm-f hmÀ-¯m irwJ-ebm-b A-tkm-kn-tb-äU - v {]-kv hnhn-[ I-¼\ - n-If - p-sS ss{X-amkn-I km-¼¯n-I dn-t¸mÀ-«p-IÄ X-bm-dm-¡p¶-Xv a-\p-jycmb tPÀ-We - n-kvä - p-Is - f D-]t- bm-Kn-¨Ã a-dn-¨v tdm-t_m-«v tPÀ-We - n-kvä - p-Is - f-¶v hn-fn-¡mhp-¶ {]-tXy-I kw-hn-[m-\w D-]t- bm-Ks - ¸Sp-¯n-bmWv. ap³-]t- ¯-¡Ä ]-Xn-\m-enc-«n dn-t¸m-À«p-IÄ - X-¿m-dm-¡m³ I-¼\ - n-¡v C-Xn-eq-sS km-[n-¡p¶p. ^mIvädn-If - n \n-¶pw C-t¸mÄ tImÄ skâ-dp-If - nte¡pw slÂ-]v sU-kv¡ - p-If - n-te¡psam-s¡ Hmt«mta-j³ hym-]n-¡p-Ib - m-Wv. sF.än I-¼\ - n-Ifpw ÌmÀ-«¸ - p-If - pw Cu]pXn-b sSIvt- \m-fP - n-bn {i-² ]-Xn-¸n-¡pI-bm-sW-¦n AXv sF.än ta-Je - b - p-sS ap-JÑm-b X-s¶ am-än-ad - n-t¨-¡p-sa¶pw \mkvt- Im-w hn-eb - n-cp-¯p¶p. l

sIm-án-äo-hv Iw-]yq-«nw-Kv

(Cognitive Computing)

Un-Pn-ä hn-¹-h-¯m temI-s¯ Um-ä H-tcm- hÀ-j-hpw C-c-«n¨p-sIm-|n-cn¡p-I-bm-Wv. A-Xm-Wv sIm-án-äo-hv Iw-]yq«nw-Kn-sâ {]m-[m-\y-hpw. a-\p-jy-sâbpw sa-jo-\n-sâbpw _p-²n kw-K-an-¸n-¡p-¶Xm-Wv sIm-án-äo-hv Iw-]yq-«nwKv. H-cp t{]m{Km-an-s\-¡mÄ D-]-cn-bm-bn B-fp-I-fp-ambp-Å C-S-s]-S-en \n-¶pw ]cn-k-c-hp-am-

28 [\w hyh-kmb hmWnPy ssZzhm-cnI

l

CâÀ-s\äv Hm-^v Xn-Mv-kv

(IoT)

bp-Å ]-cn-N-b-¯n \n¶pw a-\-kn-em¡p-Ibpw hn-i-Ie-\w \-S¯pIbp-am-Wv kn-Ìw C-Xn-eq-sS sN-¿p-¶Xv. tkm-jy ao-Un-b-bn h³ tXm-Xn-em-bn D-|mIp-¶ Um-ä-bp-sS hn-i-I-e-\-¯n-\m-bn dosä-bv-eÀ-amÀ¡v sIm-án-äo-hv km-t¦Xn-I hn-Zy-IÄ D-]-tbm-Kn-¡m-\m-Ipw. i-co-c-¯n [-cn-¡m-hp-¶ hn-hn-[X-cw sk³-k-dp-I-fm-Wv CXn-s\mcp D-Zm-lcWw. A-h-b-h-§-fp-sS {]-hÀ-¯-\§Ä, B-tcm-Kymh-Ø, hy-mbm-a¯m D-|mIp-¶ hy-Xn-bm-\§Ä, Imbn-I hn-t\m-

Unkw_À 31, 2016

Z-§-fn GÀ-s¸-Sp-t¼mÄ i-co-c-¯n-\v D-|mIp-¶ B-Lm-X-§Ä Xp-S-§nb-hsbm-s¡ \nÀ-W-bn-¡m³ C¯-cw D-]-I-cW-§Ä D-]-tbm-Kn-¡p¶p. knw-K-¸q-cnse DBS _m-¦v A-h-cp-sS D-]-t`m-àm-¡-fp-sS shÂ-¯v am-t\-Pv-saâv tk-h-\-§Ä-¡m-bn sIm-án-äo-hv Iw-]yq-«nw-Kv \-S-¸m-¡n-bn-«p|v. Hm-Un-äv, Sm-Iv-kv Xp-S§n-b s{]m-^-jW tk-h-\-§-fn h³tXm-Xn-ep-Å Um-ä hn-i-I-e-\-¯n-\v sIm-án-äo-hv Iw-]yq-«nw-Kv ^-e-{]-Z-amWv. FÃm hyhkmb ta-Je - I - f - n-epw `o-aamb tXm-Xn A¬-

hy-Xy-kv-X Ce-t{Îm-Wn-Iv-kv D-]I-c-W-§-sf ]-c-kv]-cw _-Ôn-¸n¨v F-hn-sSbpw G-Xv k-a-b-¯pw {]-hÀ¯n-¸n-¡p-I F-¶-XmWv sF.H.SnbpsS B-ibw. I-WIväUv tlmwkv, kv-amÀ-«v In-¨¬ A-¹-b³-k-kv, ss{U-hÀ-se-kv Im-dpIÄ, dn-tam-«v I¬-t{SmÄ-Uv s{]m-U£³ sse³-kv F-¶n-h-sbm-s¡ C-Xn-\v D-Zm-l-c-W-amWv. C-´y-bn K-Xm-K-X amt\-Pv-saâv, ]mÀ-¡nwKv, ssh-Zyp-Xn, th-Ìv am-t\-Pv-saâv, hm-«À am-t\-Pv-saâv, kv{Xo kp-c-£ Xp-S§n-b ta-J-e-Ifn-sems¡ sF.H.Sn ^-e-{]-Z-am-bn hn\n-tbm-Kn-¡m-\mIpw. DÂ-¸m-Z-\ cwK-s¯ kw-cw-`-§Ä¡v Hm-¸-td-j³kv, sa-bvâ-\³kv, C³-^Àtaj³, F-\À-Pn Xp-S§n-b ta-J-e-I-fn ]-c-am-h-[n t\-«w ssI-h-cn¡m³ sF.H.Sn k-lm-bn-¡p-¶-XmWv. sSIv-t\mf-Pn kÀÆo-k-kv, kn-kv-äw Câ-t{Kj³, t{]mP-Iväv am-t\-Pv-saâvv F-¶n-h-bn GÀ-s¸-«n-«p-Å sF.än I-¼-\n-IÄ¡v sF.H.Sn-bnepw ]pXn-b A-h-kc§Ä I-s|-¯m-\m-Ip-sa¶v \mkv-tImw hy-à-am-¡p¶p.


tI-cf - ÌmÀ«-¸v anj³

ÌmÀ«-¸v kw-cw-`§ - Ä-¡v I-cp-¯p-ä ]n-´p-W bp-h-X-e-apd-sb sXm-gn A-t\z-j-IÀ F-¶ \n-e-bn \n¶pw sXm-gn Zm-Xm-¡-fm-bn am-äp-I e-£yw [\w \yqkv _yqtdm

tI

-c-f-¯n-se ÌmÀ«-¸v ta-J-e-bp-sS h-fÀ¨ D-d-¸m-¡p-¶-Xn-\m-bn hy-Xy-kv-Xhpw \q-X-\-hpam-b \n-ch-[n ]-²-Xn-I-fn-eq-sS kp-k-Öhpw B-tKm-f \n-e-hm-c-¯n-ep-Å-Xpam-b H-cp sSIv-t\m-fPnþC-¶th-j³ C-t¡m-kn-kv-äw \-S-¸m-¡nap-t¶-dp-I-bm-Wv tI-c-f kv-ämÀ«-¸v an-j³ (KSUM). A-Sn-Øm-\ku-I-cy hn-I-k\w, ]mTy-]-²-Xn-I-fp-sS \-ho-I-cWw, K-th-j-W hnI-k-\ Øm-]-\-§-fp-ambp-Å ]-¦m-fn¯w, hy-hkm-b ta-J-e-bp-am-bp-Å klIcWw, ÌmÀ«-¸v t]m-fn-kn \-S-¸m-¡Â Xp-S-§ni-àamb \n-ch-[n \-S-]-Sn-I-fn-eq-sS ÌmÀ«-¸p-I-fp-sS h-fÀ-¨-bn \nÀ-Wm-bI ]-¦m-Wv ÌmÀ«-¸v anj³ h-ln-¡p-¶Xv. I-gn-ª c-|v hÀ-j-¯n-\p-Ån ÌmÀ«-¸v t]m-fn-kn-bp-sS k-lm-b -t¯m-sS kw-cw-`-I-Xz-s¯bpw C¶ -th-j-s\bpw t{]mÂ-km-ln-¸n-¡pIbpw A-Xn-s\ ]cn-t]m-jn-¸n-¡pIbpw sN-¿p-¶ an-I-s¨m-cp A-Sn¯-d kr-ãn-¡m³ tI-c-f ÌmÀ«¸v anj-\v km-[n-¨p-sh-¶-Xm-Wv G-ä hpw hen-b t\«w. kv-Iq-Ä, tIm-sfPv X-ew -ap-X A-`y-kv-X-hn-Zycmb bp-h-P-\-§-sfbpw ]-cn-N-b-k-¼-¶ cm-b s{]m-^-j-W-ep-I-sfbpw h-sc ÌmÀ«¸v ta-Jebn-te¡v B-IÀ-jn-¡-m-\pX-Ip-¶ kw-hn-[m-\-§fm-Wv k-Ö -am-¡-s¸-«n-cn-¡p-¶-Xv. 2002 Xp-S-§nb tI-c-f-¯nse ÌmÀ«¸v X-cw-Kw C-tXm-Sp-Iq-Sn sSIv-t\m-f-Pn-¡Â C-¶ th-j-\neq-¶n \n¶p-sIm-|v ]pXn-sbm-cp Ip-Xn-¸n-\v X-bm-sd-Sp-¯n-cn-¡p-I-bmWv.

kv-Iq-Ä-X-e-¯nse ]-²-Xn-IÄ te¬ Sp tIm-Uv F-¶ ]²-Xn ap-tJ-\ kw-Øm\ s¯ 2500 A-[n-Iw kÀ-¡mÀ kv-Iq-fp-I-fn-se F«mw ¢m-kv hn-ZymÀ-°n-IÄ-¡v 10,000 Raspberry pi bq-Wn-äpIÄ anj³ \Â-Inbn-cp¶p. "sF.än A-äv kv-Iq-fp-ambn tNÀ-¶v R-§Ä \-S¯n-b Cu t{]m-{Km-an-eq-sS kv-IqÄ hn-ZymÀ-°n-IÄ-¡n-S-bn Hcp DIY (Do it yourself) kw-kv-¡m-cw h-fÀ-¯p-¶-Xn\pw A-hÀ¡vv km-t¦Xn-Ihn-Zy-bn XmÂ-¸cyw P-\n-¸n-¡p-¶-Xn \pw km-[n¨p', tI-c-f ÌmÀ«-¸v anj-sâ kn.C.H tUm. P-b-i-¦À {]-km-Zv ]-dªp. 150 A-[ym-]-IÀ-¡pw 40,000 hn-ZymÀ-°n-IÄ¡pw ÌmÀ«-¸v anj³ ]-cn-ioe-

\w \Â-Ip-Ibpw ]n-¶o-Sv kw-L-Sn-¸n-¨ aÂ-k-c-¯n hn-P-bn-¨-hÀ-¡v \mev e-£w cq-]-bp-sS k-½m-\-§Ä \-Â-Ip-I-bp-ap-|mbn. A-Sp-¯ L-«-¯n ho-|pw 10,000 Raspberry pi bqWn-äp-IÄ \Â-In-s¡m-|v 40,000 hn-ZymÀ-°n-I-fn-te-¡v I-q-Sn ]²-Xn hym-]n-¸n-¡m-\m-Wv an-j³ e-£y-an-Sp-¶Xv. 9 ap-X 12þmw ¢m-kv h-sc-bp-Å hn-ZymÀ-°n-IÄ-¡v Ce-t{Îm-Wn-Iv-kv In-äp-I-fp-sS hnX-c-W ]²-Xn {]-Imcw 4000 ¹-Kv B³Uv t¹ In-äp-Ifpw an-j³ \Â-In-¡gnªp. C-Xn-\p-]p-d-ta hn-ZymÀ-°n-IÄ-¡n-S-bn "sS-Iv N-e-©v' kw-L-Sn-¸n-¡p-¶-Xn-\v Ìm-À«-¸v anj³ Câ-epam-bn ]-¦m-fn-¯-¯n GÀ-s¸«n-«p-ap­|v.

Ìm

sSIv-t\mf-Pn C-¶th-j³ s^-tÃm-jn-¸v t{]m-{Kmw (TIFP) kv-ämÀ-«-¸p-IÄ-¡v th-|n Workshops, Ideathons, Hackathons F-¶n-h-sbm-s¡- \-S-¯m³ km-t¦Xn-I hnZ-Kv[-sc k-lm-bn-¡p-¶ H-cp t{]m-{Km-am-WnXv. H-cp \nivNn-X Øe-¯v B-¸nÄ, ssa-t{Im-tkm-^väv, Kq-KvÄ, CâÂ, tam-kn-e, ^m-_v em-_p-IÄ Xp-S§n-b kmt¦Xn-I ]-¦m-fn-I-fp-sS k-l-I-c-W-t¯m-sS kw-cw-`IXz hnI-k-\ ]-cn-]m-Sn-Ifpw sS-Iv-\n-¡Â hÀ¡v-tjm¸p-I-fpw \Â-Ip¶p. s^-tÃm-jn-¸v t{]m-{Km-an-te-¡mbn kv-ämÀ«-¸v an-j³ 27 hn-Z-Kv[-sc sX-c-sª-Sp-¯n-«p-|v.

tIm-sfPv hn-ZymÀ-°nIÄ-¡v {]m-apJyw kw-Øm\-s¯ hnhn[ tImsf-Pp-I-fn-em-bn kv-ämÀ«-¸v anj³

Innovation Entrepreneurship Development Centres (IEDCs) Øm-]n-

¨n-«p|v. sNdn-b C³-Ip-t_-ä-dpI-fm-b C-h- ]T-\-t¯m-sSm-¸w X-s¶ ]pXn-b B-i-b-§Ä hnI-kn-¸n-¡p-¶-Xn\pw kw-cw-`-IXz-¯n-te-¡v Np-h-Sp--sh-¡p-¶-Xn\pw hn-ZymÀ-°n-I-sf k-lm-bn-¡p-¶-p. IEDCIÄ Øm-]n-¡p-¶-Xn-\m-bn c|v e-£w cq-]-bp-sS [-\-k-lm-bhpw anj³ \Â-Ip-¶p|v. IEDC I-fp-sS `m-K-am-bn Ideathons, Hackathons, Business Modelling Sessions F-¶n-h-bpw \-S-¯-s¸Sp¶p. kw-Øm-\-s¯ 170 tIm--sf-Pp-I-fnse IEDCIfn \n-¶m-bn C-tX-h-sc 200 kv-ämÀ-«-¸p-IÄ cq-]-o-Icn¨n-«p-|v. Iq-Sm-sX 14000¯n A-[n-Iw tIm-sf-Pv hn-ZymÀ-°nI-sf ]-s¦-Sp-¸n¨p-sIm-|v 157 _q-«v Iym-¼pI-fpw 300 A-[n-Iw t_m-[-h¡-c-W ]-cn-]m-SnIfpw an-j³ kw-L-Sn-¸n-¨p.

MIT ^m-_v em-_pIÄ kw-Øm\-¯v ^m-{_n-t¡-j³ e-t_m-d-«-dn-IÄ Øm-]n-¡p-¶-Xn-\v ÌmÀ«-¸v an-j³ A-ta-cn-¡-bnse MIT ^m-_v em-_v ^u-t|-j-\p-am-bn k-l-I-c-W¯n GÀ-s¸-«n-«p-|v. sNdn-b D-]-I-c-W-§-fp-sS amXr-I-IÄ ^m-_v em-_n \nÀ-an-¡m-sa-¶-Xn-\v ]pd-ta B-tKm-f-X-e-¯n-ep-Å Kth-j-I-scbpw kmt¦Xn-I

^-ïnw-Kv cw-K-¯pw Ip-Xn-¸v À-«-¸p-IÄ-¡p-Å ^-|nw-Kv hÀ-[n¨p-sIm-|ncn-¡p-I-bm-Wv. 2014 9.05 an-ey¬ tUm-f-dn-sâ C³-kv-än-äyq-j¬ ^-|m-Wv D-|m-b-sX-¦n 2015 A-Xv 19.65 an-ey¬ tUm-f-dm-bn D-bÀ-¶p. 2016sâ B-Zy-]-IpXn-tbm-sS X-s¶ 15.72 an-ey¬ tUm-f-dn-sâ \n-t£-]-am-Wv tI-c-f-¯n-se ÌmÀ«¸v ta-J-e t\-Sn-sb-Sp-¯Xv. ÌmÀ-«-¸p-IÄ-¡v XpS-¡-¯n kÀ-¡mÀ \Â-Ip-¶ ko-Uv ^|v, C-

hn-Z-Kv-[-scbp-sam-s¡ _-Ôn-¸n-¨n-«p-Å Hcp t\m-f-Uv-Pv l-º-m-Wn-Xv. C´y-bn-se X-s¶ G-ähpw hen-b ^m_v em-_p-IÄ Xn-cp-h-\-´-]p-c¯pw sIm-¨n-bn-ep-am Wp-Å-Xv. "tI-c-f-¯n-se 20 F³-Pn-\o-b-dnw-Kv tIm-sf Pp-I-fn- an-\n ^m-_v em-_p-IÄ Øm-]n-¡p-¶-Xn\pw D-t±-in-¡p¶p', tUm.P-b-i-¦À {]-km-Zv A-dn-bn¨p.

Izn-än A-[n-jvTn-X ^-|v F¶n-h Im-c-W-am-Wv h³-tXm-Xn C³-kv-än-äyq-j-W ^-|nw-Kv Ic-Ø-am-¡m³ Ah-¡v km[n-¡p-¶Xv. I-gn-ª hÀjw kÀ-¡mÀ ^-|m-bn 300 tIm-Sn cq-]bpw G©Â/ hn.kn ^-|m-bn 230 tIm-Sn c-q-]-bpw e-`n¨-tXm-sS sam-¯w 530 tIm-Sn-bp-sS ^-|mWv tI-c-f-¯nse ÌmÀ-«-¸p-I-fn-te-¡v H-gp-In-sb¯n-b-Xv.

CâÀ\m-j-W F³-{S-s{]-\yq-dn-b F-Iv-kv-tN-©v B³-Uv s{S-bv-\nw-Kv t{]m-{Kmw tI-c-f-¯n-se bp-h kw-cw-`-IÀ-¡v cm-Pym-´-c kv-ämÀ«-¸v ta-J-e-sb-¡p-dn-¨v a-\-kn-em-¡p-¶-Xn\pw B-tKm-f k-l-Ic-Ww D-d-¸m-¡p-¶-Xn\pw th-|nbp-Å-XmWv Cu ]-²Xn. C-Xn-eq-sS 25 kw-cw-`-IÀ ssN-\, kv-s]-bn³, bp.F-kv.F, bp.F.C Xp-S§n-b cm-Py-§Ä k-µÀ-in-¨p. ÌmÀ«-¸v kw-cw-`-I-cp-sSbpw hn-ZymÀ-°n-I-fp-sSbpw I-gn-hp-IÄ hn-I-kn-¸n-¡p-¶-Xn\v UN-EMPRETEC hÀ¡v-tjm-¸p-Ifpw tIm-gn-t¡m-Sv IIM h-¨v am-t\-Pv-saâv sU-h-e-]v-saâv t{]m-{Km-apIfpw an-j³ \-S-¯p¶p.

t¥m-_ C-t¡m-kn-kv-äw- hn-I-k\wB-tKm-f-X-e-¯n-ep-Å B-Iv-kn-e-td-ä-dp-I-fp-sS t{]m-{Km-ap-I-fm-Wv C-Xn-\m-bn \-S-¸m-¡-s¸-Sp-¶Xv. C-Xn-sâ `m-K-am-bn 2015 G-¬-kv-äv B³-Uv bw-Knsâ k-l-I-c-W-t¯m-sS Xn-cp-h-\-´-]p-c¯pw tIm-gnt¡mSpw KEY (KSUM- EY) F-s¶m-cp B-Iv-kn-te-äÀ t{]m-{Kmw \-S-¯n-bn-cp¶p. Cu cwK-¯v {]-tXy-I C-fhp-IÄ-¡v ]pd-ta s]m-Xp- A-Sn-Øm-\ku-I-cy-§fm-b ¢u-Uv skÀhÀ, Un-ssh-kv sS-Ìnw-Kv em_v, ^m-_v em-_pIÄ, hn-Z-Kv-[cm-b sa-âÀ-am-cp-sS tk-h\w, hÀ¡v-tjm-¸pIÄ, hn.knI-sf _-Ôn-¸n¡Â, t]-äâv ^-b-enw-Kn-\p-Å k-lm-b-§Ä Xp-S-§nb-h-sbm-s¡ \-S-¸m-¡n-bn-«p-|v. 130 ÌmÀ-«-¸p-I-fm-Wv C-Xph-sc tI-c-f-¯n \n¶pw h-fÀ-¶v hn-I-kn-¨n-«p-ÅXv. Xn-cph-\-´-]p-c¯pw sIm-¨n-bn-ep-am-bn 75 ÌmÀ-«-¸p-I-sfhnhn-[ L-«-§-fn-em-bn anj³ ]n-´p-W-¡p-¶p. hnhn-[ kÀ-¡mÀ h-Ip-¸p-I-fp-w kw-L-S-\-I-fp-am-bn tNÀ-¶v kw-Øm\-¯v C-¶-th-j³ tkm-Wp-IÄ Øm-]n-¡p¶-Xn-sâ `m-K-am-bn X-n-cp-h-\-´-]pc-¯v sI.F-kv.C._n H-cp skâÀ k-Ö-am-¡n-bn-«p-|v. bp-h-X-e-apd-sb sXmgn A-t\z-j-IÀ F-¶ \n-e-bn \n¶pw sXm-gn ZmXm-¡-fm-bn am-äp-Ib-m-Wv ASnØm-\ e-£yw.

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

29


an-I-hp-ä hn-P-bw Un-P

[-\w kw-L-Sn-¸n-¨ Un-Pn-ä amÀ-¡-änw-Kv inÂ-¸-im-e-bn {_m³-Unw-Kv Kp-cp t]mÄ tdm-_n³-k¬ hn-i-Zo-I-cn-¨-Xv sS-Iv-t\m-f-Pn-bp-sS Im-e-¯v _n-kn-\-kv hn-P-bw an-I-¨-Xm-¡m³ kzo-I-cn-t¡-| {]m-tbm-Kn-I X-{´-§Ä [\w \yqkv _yqtdm

"hn

-]-Wn-sb-¡p-dn-¨v \n-§-sf¡mÄ Iq-Sp-X Im-cy-§Ä D-]-t`m-àm-¡Ä-¡v A-dn-bmhp-¶ H-cp Im-e-¯v F-´m-bncn¡Ww \n-§-fp-sS {_m³-Unw-Kv X-{´w? C-Xph-sc ]-c-¼-cm-K-X amÀ-K-§-fn-eq-sS _nkn-\-kn-\p th-| ]-»n-kn-än \-S-¯nbn-cp-¶ H-cp kw-cw-`-I³ F-§-s\ Un-Pn-ä amÀ-¡-änw-Kv F-¶ ]p-Xn-b kv-{Sm-ä-Pn-bn-eq-sS Iq-Sp-X t\-«-§Ä kz-´-am-¡pw? h-en-b co-Xn-bn ]-Ww sN-e-h-gn-¡m-sX X-s¶ tkm-jy aoUn-b-sb F-§-s\ {_m³-Unw-Kn-\m-bn D-]-tbm-K-s¸-Sp-¯m³ I-gn-bpw?" C-§-s\ H-t«-sd tNm-Zy-§Ä-¡p-Å D-¯-c-am-bn-cp-¶p [-\w sIm-¨n se sa-dn-Un-b-\n Un-kw-_À BZyw kwL-Sn-¸n-¨ Un-Pn-ä amÀ-¡-änw-Kv hÀ-¡vtjm-¸v. {]-i-kv-X {_m³-Unw-Kv, amÀ¡-änw-Kv Kp-cp t]mÄ tdm-_n³-k¬ t\-Xr-Xzw \Â-In-b Cu G-I-Zn-\ inÂ-¸-im-e kw-cw-`-I-sc HmÀ-a-s¸Sp-¯n-b-Xv H-cp {]-[m-\ Im-cyw- sk¡âp-IÄ-¡p-Ån F-´pw ssI-bn-se sam-_o t^m-Wn F-¯p-¶ Cu Im-e-¯v \n-§-fp-sS I-¼-\n-bp-sS amÀ¡-änw-Kv co-Xn-IÄ am-dn-tb Xo-cq. sh-_v-ssk-äpw sam-_o B-¸pw t^-kv-_p-¡pw Szn-ä-dpw hm-«v-kv-B¸pw C³-Ì-{Km-apw ]nâ-d-Ìpw Kq-KnÄ ¹-kpw Sw-»-dpw (Tumblr) A-c-§p hm-gp-¶ Un-Pn-ä amÀ-¡-änw-Kv F-¶ ]p-Xn-b {_m³-Unw-Kv co-Xn FÃmhÀ¡pw ]n-´p-S-cm³ I-gn-bp-tam F-¶ B-i-¦-bv-¡pw t]mÄ tdm-_n³-k-sâ ssI-bn D-¯-c-ap-|m-bn-cp-¶p. "amÀ-¡-änw-Kn ]p-Xn-b sS-Iv-t\mf-Pn H-gn-hm-¡m³ H-cn-¡-epw I-gn-bnÃ. ]-s£, F-{X an-I-¨ km-t¦-Xn-I

30 [\w hyh-kmb hmWnPy ssZzhm-cnI

hn-Zy-bp-sS k-lm-bw tXSn-bmepw H-cp A-Sn-Øm-\ X-Xzw HmÀ-¡-Ww. {_m³Unw-Kn-eq-sS \n-§Ä ]-d-tb-|-Xv H-cp I-Y-bm-Wv. Im-c-Ww, I-Y tIÄ-¡m³ C-ã-s¸-Sp-¶-h-cm-Wv F-Ãm-h-cpw. A-XpsIm-|v Un-Pn-ä amÀ-¡-änw-Kpw sN-¿p¶-Xv "tÌm-dn sS-Ãnw-Kv' X-s¶-bm-Wv.' tI-c-f-¯n-sâ hn-hn-[ `m-K-§-fn \n-¶v inÂ-¸-im-e-bn ]-s¦-Sp-¡m-s\¯n-b Ccp-¶q-dn-e-[nIw kw-cw-`-I-sc Xp-S-¡-¯n X-s¶ t]mÄ tdm-_n³k¬ HmÀ-an-¸n-¨-Xv H-cp {]-[m-\ am-äs¯ Ip-dn-¨m-Wv. "I-¼-\n-IÄ D-]-t`màm-¡-sf tX-Sn-bn-cp-¶ Im-ew am-dn. C-t¸mÄ B-h-iy-¡mÀ {_m³-Up-IÄ I-s|-¯p-I-bm-Wv sN-¿p-¶-Xv. H-cp hÀjw Kq-Kn-fn B-fp-IÄ tNm-Zn-¡p¶-Xv c-|v {Sn-ey¬ tNm-Zy-§-fm-Wv F-¶v tIÄ-¡p-t¼mÄ a-\-kn-em-Ip-a-tÃm {_m³-Uv ]-»n-kn-än-bp-sS {]m-[m-\yw. \n-§-fp-sS {_m³-Un-s\ Un-Pn-ä tem-I-¯v ap³-\n-c-bn F-¯n-¡m-sX C-\n-bp-Å \m-fp-I-fn _n-kn-\-kv hn-Pbn-¸n-¡m³ I-gn-bn-Ã.'

sk-¡âp-IÄ-¡p-Ån F-´pw ssI-bn-se sam-_o t^m-Wn F-¯p-¶ Cu Im-e-¯v \n-§-fp-sS I-¼-\nbp-sS amÀ-¡-änw-Kv co-Xn-IÄ am-dn-tb Xo-cq

Un-Pn-ä {_m³-Unw-Kn-sâ A-Sn-Øm-\ \n-b-a-§Ä B-fp-IÄ-¡n-ã-s¸-Sp-¶ {_m³-Uv kr-ãn-¡m-\p-Å amÀ-K-§-fn G-ä-hpw {]m-[m-\yw \Â-tI-|-Xv H-cp Im-cy-¯n\m-Wv, t]mÄ tdm-_n³-k¬ HmÀ-an-¸n¨p. D-]-t`m-àm-¡Ä-¡v \n-§-fp-sS D¸-¶-tam tk-h-\-tam B-bn Xm-Zm-ßyw {]m-]n-¡m³ I-gn-b-Ww. A-Xv I-¼-\nsb Ip-dn-¨p-Å I-Y-I-fn-eq-sS-bm-Imw, I-Ì-aÀ A-`n-ap-Jo-I-cn-¨ {]-iv-\-§Ä-¡v F-§-s\ ]-cn-lm-cw I-s|-¯n F-¶ sX-fn-hn-eq-sS-bm-Imw, Iq-Sp-X e-fn-Xam-b, hn-e-¡p-d-hp-Å, D-]-tbm-Kn-¡m³

Unkw_À 31, 2016

t^m-¡k - v D-]t- `m-àm-hn X-s¶-bmI-Ww. Cu I-¼\ - n-¡v F-s¶ F-§ s - \ k-lm-bn-¡m³ I-gn-bpw F-¶ D]t`m-àm-hnsâ tNm-Zy-¯n-\v D-¯cw \Â-Ip-¶ hn-hc - § - Ä th-Ww. l F-s´-Ãmw Im-cy-§Ä F-t¸mÄ G-Xv am-[y-a-¯n-eq-sS ]-d-b-Ww F-¶v Xo-cp-am-\n-¡p-I l I-¼-\n-bp-sS hn-im-e-am-b {]-hÀ-¯ -\-§Ä D-]-t`m-àm-hn-\v a-\-kn-emhp-¶ co-Xn-bn A-h-X-cn-¸n-¡p-I l amÀ-¡-änw-Kv I-¼-\n Xs¶ sN-¿ptam A-sÃ-¦n G-sX-¦n-epw G-P³kn-sb GÂ-¸n-¡p-tam F-¶v Xo-cp-am\n-¡-Ww. l G-Xv tkm-jy ao-Un-b th-Ww, F-§-s\ th-Ww F-¶-Xn-\v Ir-Xy -am-b ¹m-\p-|m-¡p-I l \n-§-fp-sS F-Xn-cm-fn-I-fp-sS Un-Pnä amÀ-¡-änw-Kv co-Xn-IÄ a-\-kn-em¡p-I l tkm-jy ao-Un-b h-f-sc {i-²tbm-sS ssI-Im-cyw sN-¿-Ww. H-cp sN-dn-b A-_-²w t]m-epw h-en-b X-IÀ-¨-bv-¡v Im-c-W-am-Ipw.

l

F-fp-¸-ap-Å, an-I-th-dn-b H-¶m-Wv \n-§-fp-sS DÂ-¸-¶w F-¶v hn-fn-¨p -]-d-bp-¶ D-Zm-l-c-W-§-fn-eq-sS-bm-Imw. F-´m-bm-epw, Cu hn-h-c-§Ä D-]-t`màm-hn-te-¡v F-¯n-¡m³ C-¶v G-ähpw an-I-¨ h-gn Un-Pn-ä am-{X-am-Wv. Un-Pn-ä amÀ-¡-änw-Kn-sâ Xp-S-¡¯n F-s´m-s¡ {i-²n-¡-Ww? l I-¼-\n-bp-sS SmÀ-K-äv Hm-Un-b³-kv B-cm-Wv F-¶v B-Zyw a-\-kn-em-¡n ¹m³ sN-¿p-I

sh-_v-ssk-äv H-cp an-I-¨ sh-_v-ssk-äv B-Wv B-Zyw th-|-Xv. h-f-sc knw-]nÄ B-bn-cn-¡-Ww C-Xn-sâ Un-ssk-\pw D-Å-S-¡-hpw. Im-c-Ww, F-Ãm Un-Pnä amÀ-¡-änw-Kv kv-{Sm-ä-Pn-I-fpw Xp-S§p-¶-Xv C-Xn \n-¶m-Wv.


Pn-ä amÀ-¡-änw-Kv h-gn sam-_o {^-|v-en B-I-Ww sh_v-ssk-äv. t^m-Wn-epw Sm-_v-se-än-epw F-fp-¸-¯n D-]-tbm-Kn-¡m³ I-gn-bp-¶ Un-ssk-\m-Wv sX-c-sª-Sp-t¡-|-Xv. l Kq-Kn-fn-sâ tk-h-\-§Ä D-]-tbm-Kn-¨v \n-§-fp-sS ssk-än-sâ s]À-t^m-a³kv \n-c-´-cw hn-e-bn-cp-¯-Ww kv-]o-Uv F-{X-t¯m-f-ap-s|-¶v a-\-kn-em-¡m-\pw Cu h-gn-IÄ D-]-tbm-Kn-¡mw. l F-Ãm tkm-jy ao-Un-b ¹-Kv C-¶p-Ifpw \n-§-fp-sS sh-_v-ssk-äp-am-bn en-¦v sN-¿p-I. l H-cp sh-_v-ssk-äv F-t¸m-gpw Câ-dm -Iv-äo-hv B-I-Ww. D-]-t`m-àm-¡Ä-¡v ssk-än-eq-sS A-h-cp-sS Im-cy-§Ä ]-dbm-\pw {]-iv-\-§Ä-¡v D-S-\-Sn ]-cn-lmcw I-s|-¯m-\pw I-gn-b-Ww. l G-ä-hpw an-I-¨ co-Xn-bnÂ, B-fp-IÄ-¡v hm-bn-¡m³ C-ã-s¸-Sp-¶ ssi-en-bn hn-h-c-§Ä \Â-Ip-I. l ssk-äv Iq-Sp-X t]-cn-te-s¡-¯m\pw Kq-KnÄ skÀ-¨n ap-¶n-em-Im-\pw Io th-Uv-kv {i-²-tbm-sS sX-c-sª-Sp¡p-I

t^-kv-_p-¡v

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Cu s{]m-ss^-en-sâ en-¦v \n-§-fp-sS sh-_v-ssk-än-epw \Â-I-Ww

l

bq-Syp-_v l

l

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D-]-t`m-àm-¡Ä-¡v Xn-cn-¨-dn-bm³ I-gnbp-¶ s{]m-ss^Â t^m-t«m D-]-tbmKn-¡p-I t^-kv-_p-¡n-eq-sS hnÂ-¸-\ \-S-¯msX A-Xn-\m-bn C-þ-sIm-ta-gv-kv ssk-äv D-]-tbm-Kn-¡p-I t^-kv-_p-¡v am-t\-Pv sN-¿m³ ssh-Z-Kv[y-ap-Å-h-sc GÂ-¸n-¡-Ww.

en-¦v-Uv-C³ l

l

\n-§-fp-sS SmÀ-K-äv Hm-Un-b³-kn-s\ BIÀ-jn-¡p-¶ co-Xn-bn s{]m-ss^ D-|m-¡-Ww. Hm-tcm cw-K-¯n-\pw th-| hn-Z-Kv-[-scbpw s{]m-^-j-W-ep-I-sf-bpw I-s|¯m-\pw C-Xv k-lm-bn-¡pw

l

l l

l

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\n-§-fp-sS t{_m-j-dp-I-sf ho-Un-tbm t{_m-j-dp-I-fm-bn D-]-tbm-Kn-¡mw tImÀ-¸-td-äv ho-Un-tbm-IÄ Øn-c-am-bn A-]v-tem-Uv sN-¿p-I lu þ -äq ho-Un-tbm-I-fpw D-]-t`m-àm¡-fp-sS km-£y-§-fpw tk-h-\-§-fp-sS hn-h-c-§-fpw sj-bÀ sN-¿mw Iq-Sp-XÂ hn-i-Z-am-¡m³ hv-t-fm-Kv (hoUntbm t»mKv) D-]-tbm-Kn-¡mw

l

C--þsa-bv amÀ-¡-änw-Kv l

t»m-Kv l

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D-]-t`m-àm-¡-fp-am-bp-Å B-i-b-hn-\n-ab-¯n-\v t»m-Kv D-]-tbm-Kn-¡p-I

\n-§-fp-sS I-¼-\n-sb-¡p-dn-¨pw Cu cw-K-s¯ s{S³-Up-Isf Ip-dn-¨pw F-gp-Xmw I-Ì-a-dp-sS tNm-Zy-§Ä-¡v hy-à-am-b D-¯-c-§Ä \Â-Ip-I 250 hm-¡v F-¦n-epw F-gp-Xm³ {i-²n-¡p-I. \-à Nn-{X-§-fpw th-Ww a-\-kn-em-¡m³ F-fp-¸-ap-Å co-Xn-bn e-fn-X-am-bn F-gp-Xp-I.

sh-_v-ssk-än-te-¡v B-fp-I-sf F-¯n-¡m-\pw I-¼-\n-bp-sS DÂ-¸-¶§-fpw tk-h-\-§-fpw {]-N-cn-¸n-¡m-\pw C-Xv D-]-tbm-Kn-¡p-I Ir-Xy-am-b hn-h-c-§Ä \Â-Im³ {i-²n-¡-Ww sa-bv-ep-I-fn A¬ k-_v-kv-ss{I_v Hm-]v-j³ \nÀ-_-Ô-am-bpw th-Ww.

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[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

31


amt\-Pvsaâ v

MANAGEMENT

THE CONTRARIAN CONSULTANT

sXm-gn hn-`-Pn-¡mw Sn\n ^nen¸v

sk-bvÂ-kv hÀ-[n-¸n¡mw sk-bvÂ-kv {]-hÀ-¯-\§fnse D-¯-c-hm-Zn-¯-§Ä hnhn-[ X-e-§-fm-bn hn-`-Pn-¨m DÂ-¸m-Z-\£-a-X K-Wy-am-bn hÀ-[n-¸n¡mw

sk

bvÂ-kv {]-hÀ-¯-\-§-Ä ^-e-{]-Z-a-sæn kw-cw-`-IÀ-¡v D-|m-Ip-¶ {][m-\ {]-iv-\-§-sf-¡p-dn-¨m-Wv I-gn-ª aq-¶v tIm-f-§-fn Rm³ hn-h-cn-¨Xv. sXm-gn hn-`-P-\-¯neq-sS I-gn-ª 150 hÀ-j-§-fm-bn DÂ-¸m-Z-\£-a-X A-Â-`p-X-I-c-am-bn hÀ-[n-¨-Xn-s\-¡p-dn¨pw {]-Xn-]mZn¨p. ]n-¶o-Sv sk-bvÂ-kv {]-hÀ-¯-\§-fn sXm-gn hn-`Pn¡p-t¼mÄ D-|m-Im-hp-¶ {][m-\ {]-iv-\§Ä Nq-|n-¡m-Wn-¡p-Ibpw A-h XoÀ¯pw A-{]-k-à-amsW-¶v hn-i-Z-am-¡p-Ibpw sNbvXp. ]n-¶o-Sv tI-c-f-¯n-se H-cp B-Uw-_-c ImÀ Uo-eÀ-jn¸n-sâ sk-bvÂ-kv t{]mk-kv hn-i-Zam-bn hn-h-cn-¨p. Cu tIm-f-¯nÂ, Uo-eÀjn-¸n-se hnhn-[ hn-`m-Kw B-fp-I-fp-sS C-S-bn ]-e {]-hÀ-¯-\-§Ä F§s\ hn-`-Pn-¡-W-sa-¶v \-ap-¡v t\m-¡mw. tS-_nÄ 1 B-Uw_-c ImÀ Uo-eÀ-jn-¸nse sk-bvÂ-kv {]-hÀ¯-\-§-fn-se hnhn-[ {]-hÀ-¯-\-§Ä Im-Wn¨n-cn-¡p¶p. tS-_nÄ 1Â

^oÂ-Uv sk-bvÂ-kv F-Iv-kn-Iyq-«n-hv \nÀ-Wm-b-I {]-hÀ-¯-\-§-fn am{Xw {i-²n-¡p-Ibpw, A-bmÄ t\-cn-«v _-Ô-s¸-tS-ï hn-`m-K-¡m-À B-h-iy-¯n-\v Dï-­mbn-cn-¡pIbpw sN-bv-Xm DÂ-¸m-Z-\£-a-X A©v aS-t§mfw hÀ-[n-¡pw

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Type

SmÀK-äv amÀ¡-äv \n-Ý-bn¡pI amkv amÀ-¡-änw-Kv Iymw-s]-bv-\neq-sS "eo-Uvkv' (ImÀ hm-§p-sa¶v D-d-¸p-Å hn-`mKw) hÀ-[n¸n¡pI SmÀK-äv amÀ-¡-än-em-sW-¶v I-cpX-s¸-Sp¶ "k-kv-s]-Îvkn-'sâ tIm-|m-Iv-äv Uo-sä-bvÂ-kv ti-J-cn¡pI "k-kv-s]-Îv-kn-'s\ SmÀK-äv amÀ¡-än-em-sW-¶v D-d-¸n-¡-s¸« "t{]m-kv-s]-Îv-kv' B-¡n amäpI "t{]m-kv-s]-Îv-kn-'\m-bp-Å SmÀKä-Uv amÀ-¡-änw-Kv Imymw-]-bv-\neq-sS eo-Uv D-|m¡pI eo-Uv am-t\-Pv-saâv tkm-^v-ävsh-b-dp-IÄ (LMS) D-]-tbm-Kn-¨v eo-Uv I¬--thÀ-j¬ {]-hÀ-¯\-§Ä ssI-Imcyw sN¿pI

tS-_nÄ 1 \n¶v hy-à-am-Wv. CXmtWm i-cnbm-b amÀKw? G-Xp {]-hÀ-¯-\-§-fm-Wv \-sÃm-cp ^oÂ-Uv sk-bvÂ-kv F-Iv-kn-Iyq-«o-hv sN-¿p-I? \-sÃm-cp ^oÂ-Uv sk-bvÂ-kv F-Iv-kn-Iyq-«n-hn-s\ I-s|-¯m³ {]-bm-k-am-sW¶pw \n-e-\nÀ-¯m³ sNehv Iq-Sp-X-em-sW¶pw \-ap-¡-dn-bmw. AXp-sIm-|p-X s¶, X-\n-¡p am{Xw sN-¿m³ I-gn-bp-¶ G-ähpw \nÀWm-b-Iam-b {]-hÀ-¯-\-§Ä-¡p th-|n-bmIpw \à H-cp ^oÂUv sk-bvÂ-kv F-Iv-kn-Iyq-«n-hv X-sâ kabw ap-gp-h-³ sN-e-h-gn-¡p-I. sk-bvÂ-kv t¢m-kv sN-¿p¶-Xn\pw s^-bv-kv Sp s^-bv-kv ao-änw-Kp-IÄ¡p-am-bn, C-hÀ t\-cn«v _-Ô-s¸-S-W-sa¶v Uo-eÀ-jn-¸v I-cp-Xp¶h-cmb "Izmfn-ss^-Uv eo-Uv-kn'-s\ ImWpIbm-Wv A-h-cp-sS G-ähpw \nÀ-Wm-b-I D-¯-c-hm-Zn-¯-sa-¶v tS-_nÄ 1 \n-¶v \-ap-¡v a-\-kn-em-¡mw. Cu {][m-\ {]-hÀ-¯\§sf "sk-bvÂ-kv' B-bn -Xn-cn-¡p-Ibpw F«v, H³-]-Xv, 10, 17 F¶o {]-hÀ-¯-\-§-sf A-Xn DÄ-s¸-Sp-¯pIbpw sN-bv-Xn-cn-¡p-¶p. H-cp ^oÂ-Uv sk-bvÂFuture kv F-Iv-kn-Iyq-«n-hn\v CXn am{Xw {i-² Responsibility tI-{µo-I-cn-¡m³ I-gntSm-]v am-t\-Pv-saâv ªmÂ, A-t±-l-¯n-\v amÀ-¡-änw-Kv _-Ô-s¸-Sm³ B-h-iy-¯n-\v Izmfn-ss^-Uv eotImHmÀ-Un-t\äÀ Uv-kv D-|m-bn-cn-¡p-Ibpw sN-bv-Xm DÂ-¸m-Z\£-a-X Ip-dªXv A©v aS-§v hÀ-[n-¡pw.

hnhn-[ sk-bvÂ-kv {]-hÀ-¯-\-§-sf kv-{Sm-äPn, am-kv amÀ-¡-änwKv, amÀ-¡-änw-Kv dn-kÀ¨v, SmÀ-Kä-Uv amÀ-¡änwKv, amÀ-¡-änw-Kv k-t¸mÀ«v, sk-bvÂkv, sS-Iv-\n-¡Â B³-Uv sk-bvÂ-kv k-t¸mÀ-«v F-¶n§s\ ]e ssS-¸pI-fm-bn X-cw-Xn-cn-¨n-cn-¡p-¶p. sk-bvÂ-kv {]-hÀ-¯-\-§-fnse H¶pw c|pw H-gn-sI-bp-Å FÃm D-¯-c-hm-Zn-¯-§fpw \n-e-hn ^oÂ-Uv sk-bvÂ-kv F-Iv-kn-Iyq-«n-hn-tâ-Xm-sW-¶v

Current Responsibility

kv{Sm-äPn am-kv amÀ-¡-änw-Kv

tSm-]v am-t\-Pv-saâv amÀ-¡-änw-Kv tImHmÀ-Un-t\äÀ

amÀ-¡-änw-Kv dn-kÀ¨v

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv (FSE)

amÀ-¡-äv dn-kÀ-¨v F-Iv-kn-Iyq-«nhv

amÀ-¡-änw-Kv dn-kÀ¨v

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

amÀ-¡-äv dn-kÀ-¨v F-Iv-kn-Iyq-«nhv

SmÀ-KäUv amÀ-¡-änw-Kv

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

amÀ-¡-änw-Kv F-Iv-kn-Iyq-«nhv

amÀ-¡-änw-Kv k-t¸mÀ«v

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

amÀ-¡-änw-Kv tImHmÀ-Un-t\äÀ

FSE  ImtW| "Izmfn-ss^-Uv amÀ-¡-änw-Kv k-t¸mÀ«v eo-Uv-kv' Xn-cn-¨-dnbpI Izmfn-ss^-Uv eo-Uv-kn-s\ I-|v sk-bvÂkv \o-Uv A-\m-en-kn-kv \-S¯pI

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

amÀ-¡-änw-Kv tImHmÀ-Un-t\äÀ

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

32 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

B-sc GÂ-¸n¡Ww? tS-_nÄ 1se 3, 4, 5, 6, 7, 11, 12, 13, 14, 15, 16, 18, 19 F¶o {]-hÀ-¯-\-§Ä a-äp-Åh-sc GÂ-¸n-¡m³ I-gnbptam? aq-¶m-a-s¯bpw \m-em-a-s¯bpw {]-hÀ-¯-\-§Ä "amÀ¡-äv dnkÀ-¨v' hn-`m-K-¯n s]-Sp-¶-XmWv. A-Xn\m AXv amÀ¡-äv dn-kÀ-¨v F-Iv-kn-Iyq-«nhv sN-¿p-¶-Xm-Wv G-ähpw \ÃXv. A-©ma-s¯ {]-hÀ¯-\w SmÀ-Kä-Uv amÀ-¡-änw-Kv hn-`m-K¯n s]-Sp-¶-XmWv. A-Xn-\m amÀ-¡-änw-Kv F-Iv-kn-Iyq-«n-hn-\m-Wv A-Xv G-ähpw \-¶m-bn sN-¿m³ I-gn-bp-I. B-dn-sebpw G-gn-sebpw {]-hÀ-¯-\-§Ä "amÀ-¡-änw-Kv k-t¸mÀ-«v' hn-`mK-¯n s]-Sp-¶-Xm-b-Xn-\m A-Xv amÀ-¡-änwKv tIm-HmÀ-Un-t\-äÀ-¡mhpw \-¶m-bn sN-¿m³ I-gn-bpI. "sS-Iv-\n¡Â' hn-`m-K-¯n s]-Sp-¶-XmWv 11, 12, 13, 14, 15, 18 F-¶o {]-hÀ-¯-\-§-Ä. AXp-sIm-|pX-s¶ sS-Iv-\n-¡Â kv-s]-jy-


9 10 11 12 13 14 15 16 17 18 19

Izmfn-ss^-Uv eo-Uv-kn-s\ I-|v sS-Ìv ss{U-hv \-S¯n¡pI sh-ln-¡vÄ tam-U & tIm¬^n-K-td-j³ skm-eyq-j³ Un-ssk³ sN¿pI ^n-\m³-kv ]m-t¡-Pv skm-eyqj³ Un-ssk³ sN¿pI B-Iv-k-k-do-kv ]m-t¡-Pv skmeyq-j³ Un-ssk³ sN-¿p-I B-^v-äÀ sk-bvÂ-kv ]m-t¡-Pv skm-eyq-j³ Un-ssk³ sN-¿p-I C³-jp-d³-kv ]m-t¡Pv skm-eyqj³ Un-ssk³ sN-¿p-I \n-e-hn-ep-Å hm-l-\-¯n-sâ hnÂ-¸-\-bv-¡pÅ skm-eyq-j³ Un-ssk³ sN-¿p-I ss^-\ sIzm-t«-j³ X-bm-dm-¡n k-aÀ-¸n¡p-I Izmfn-ss^-Uv eo-Uv-kn-s\ I-Ì-aÀ B-¡n amäp-I I-Ì-a-À-¡v hml-\w ssI-amdp-I

sk-bvÂkv sk-bvÂkv sS-Iv-\n¡Â sS-Iv-\n¡Â sS-Iv-\n¡Â sS-Iv-\n¡Â sS-Iv-\n¡Â sk-bvÂkv k-t¸mÀ«v sk-bvÂkv sS-Iv-\n¡Â

sk-bvÂkv I-Ì-aÀ dn-te-j³-jn-¸v am-t\k-t¸mÀ«v Pv-saâv tkm-^v-ä-sh-bÀ (CRM) D-]-tbm-Kn-¨v FÃm I-kv-ä-aÀ I¬-thÀ-j³ {]-hÀ-¯-\-§fpw ssI-Imcyw sN¿pI

en-Ìp-Ifm-b ^n-\m³-kv & C³-jp-d³-kv F-Iv-kn-Iyq-«nhv, B-Iv-k-k-do-kv F-Iv-kn-Iyq-«n-hv, B-^v-äÀ sk-bvÂ-kv F-Ivkn-Iyq-«nhv, {]o Hm¬-Uv ImÀ sk-bvÂ-kv F-Iv-kn-Iyq-«nhv, I-kv-ä-aÀ kÀ-ho-kv F-Iv-kn-Iyq-«n-hv F-¶n-hÀ sN-¿p-¶Xm-Wv D-¯-aw. 16, 19 \-¼-dp-I-fn hn-h-cn-¡p-¶ {]-hÀ-¯-

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

^n-\m³kv & C³-jpd³kv F-Iv-kn-Iyq-«nhv B-Iv-k-k-dokv F-Iv-kn-Iyq-«nhv B-^v-äÀ sk-bvÂkv F-Iv-kn-Iyq-«nhv

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

^n-\m³kv & C³-jpd³kv F-Iv-kn-Iyq-«nhv {]o Hm¬-Uv ImÀ sk-bvÂkv F-Iv-kn-Iyq-«nhv sk-bvÂkv tImHmÀ-Un-t\äÀ ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv I-kv-äaÀ kÀ-hokv F-Iv-kn-Iyq-«nhv sk-bvÂkv tImHmÀ-Un-t\äÀ

^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv ^oÂ-Uv sk-bvÂkv F-Iv-kn-Iyq-«nhv

hn-h-cn¨-Xp t]m-se \-ap-¡v D-¯-c-hm-Zn-¯-§Ä hn-`-Pn¡mw. C-Xv ^oÂ-Uv skbvÂ-kv F-Iv-kn-Iyq-«n-hn-sâ DÂ-¸m-Z-\£-a-X K-Wyam-b co-Xn-bn hÀ-[n-¸n-¡pw. hn-P-b-Icam-b hn-[-¯n ^oÂ-Uv skbvÂ-kv F-Iv-kn-Iyq-«nhp-I-fp-sS F-®w D-bÀ-¯m³ C-Xv \-s½ k-lm-bn-¡pw. Im-c-Ww, k-am-´-c-am-bn amÀ-¡-änw-Kv {]-hÀ-¯-\-§fpw D-bÀ-¯m³ I-gnbp-¶-Xn-\m A-hÀ-¡v C-S-s]-Sm³ th|{X Izmfn-ss^-Uv eo-Uvkpw D-|m-bn-cn-¡pw. Cu km-l-N-cy-¯nÂ, amÀ-¡änw-Kv tI-m-HmÀ-Un-t\-äÀ-¡mWv eo-Uv I¬-thÀ-j³ {]-hÀ-¯-\-§Ä ssI-Imcyw sN-¿p-¶-Xn\pw G-tIm-]n-¸n-¡p-¶-Xn\p apÅ D-¯-c-hm-Zn-¯-w. AXp-t]m-se I-kv-ä-aÀ I¬thÀ-j³ {]-hÀ-¯-\-§Ä ssI-Imcyw sN-¿p-¶-Xn \pw G-tIm-]n-¸n-¡p-¶-Xn\pw sk-bvÂ-kv tImHmÀ-Un-t\-äÀ¡pw D-¯-c-hm-Zn-¯-ap-|m-bn-cn-¡pw. A-Xn-\m sk-bvÂ-kv {]-hÀ-¯-\-§Ä ssI-Imcyw sN-¿m\pw F-fp-¸-am-bn-cn-¡pw. Ahkm-\-ambn, skbvÂ-kv C-t¸mÄ ^oÂ-Uv sk-bvÂ-kv F-Iv-kn-Iyq-«nhn-sâ am{Xw D-¯-c-hm-Zn-¯-am-bn I-cp-X-s¸-Sp-¶n-Ã. A-Xv am-t\-Pv-sa-ân-\p Io-gn A-h-cpsS amÀK-\nÀ-tZi-a-\p-k-cn-¨v {]-hÀ-¯n-¡p-¶ H-cp So-an-sâ D-¯-c-hmZn-¯-amWv.

\§Ä "sk-bvÂ-kv k-t¸mÀ«v' hn-`m-K-¯n s]-Sp-¶-Xn\m sk-bvÂ-kv tIm-HmÀ-Un-t\-äÀ-¡m-Wv G-ähpw \-¶m-bn sN-¿m³ I-gn-bp-I. sk-bvÂ-kv {]-hÀ-¯-\-§-fn sXm-gn hn-`P-\w F-¶ Bi-bw sIm-|p-h-cm³ D-t±-in-¡p-¶p-s|-¦n ap-I-fnÂ

C´y-bnepw Pn.kn.kn cm-{ã-§-fn-ep-am-bn Øm-bnbm-b _n-kn\-kv tam-U-ep-IÄ h-fÀ-¯n-sb-Sp-¡p-¶-Xn-\p-th-|n ZoÀ-LIm-e A-Sn-Øm-\-¯n kw-cw-`-I-cp-am-bn tNÀ-¶v {]-hÀ-¯n-¡p-¶ _n-kn\-kv A-ssUz-k-dm-Wv te-JI³. 1992 IIM (L) \n¶v PGDM F-Sp-¯-Xn-\p-ti-jw _n-kn\kv A-ssUz-k-dm-bn {]-hÀ-¯\w B-cw-`n-¨ A-t±-lw dn-kÄ-«v-kv I¬-kÄ-«nw-Kv {Kq-¸n-sâ No-^v F-Iv-kn-Iyq-«nhv Hm-^o-k-dm-Wv. website: www.we-deliver-results.com, email: tinyphilip@gmail.com

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

33


_nkn-\kv Ah-k-c-§Ä

BUSINESS OPPORTUNITIES

{^m-ss©-kv _n-kn\-kv

an-I-¨ Po-h-\-¡m-sc I-sï¯q Nm-t¡m-¨³ a-¯m-bn

_n-kn\-kv h-fÀ¯mw anI-¨ {_m³-Upw sem-t¡-j\pw t]m-se {]-[m-\-am-Wv {]-K-Ûcmb Po-h-\-¡m-cpw. A\p-tbmPycm-b Po-h-\-¡m-sc sX-c-sª-Sp-¡m-\m-bn {^m-ss©-kn-IÄ F-s´Ãmw {i-²n¡Ww?

H

-cp {^m-ss©-kv _n-kn-\-kn-sâ hn-P-b¯n-\v i-cnbm-b Po-h-\-¡m-sc \n-ban-¡p-I-sb¶-Xv hf-sc {]-[m-\-amWv. an-I-¨ Po-h-\-¡m-cp-s|-¦n Iq-Sp-X D-]-t`m-àm-¡-Ä-¡v tkh-\w \Â-Ip-¶Xn\pw A-Xn-eq-sS an-I-¨ hnÂ-¸-\ t\Sp-¶-Xn-\pw km-[n-¡pw. C-Xp-|m-¡p-¶ em-`w {^m-ss©-kn-sb am-{X-aà \-sÃm-cp _n-kn\kv ]-¦m-fn-sb e-`n-s¨-¶ Im-cW-¯m {^m-ss©-k-sd-bpw k-t´mj-hm-\m-¡p-¶-XmWv. D-tZym-KmÀ-°nIÄ hf-sc-tb-sd-bps|¦n-epw _nkn\-kv \-S-¯n-s¡m-|v t]m-Im³ A\p-tbm-Py-cm-bh-sc I-s|-¯pIsb¶-XmWv Cu Im-e-L-«-¯n-se G-ähpw hen-b shÃp-hn-fn.

\m-bn Xm-sg sIm-Sp-¯n-«p-Å Nn-e L-S-I-§Ä {^m-ss©-kn-IÄ {i-²n-t¡-|-Xp-|v. $ Po-h-\-¡m-cm-Wv H-cp kw-cw-`-¯n-sâ B-kv-Xn F-¶p- s]m-Xpsh ]-d-bp-sa-¦nepw A\p-tbm-Pycm-b Po-h-\-¡m-cm-Wv b-YmÀ-° B-kv-Xn $ {]-hÀ-¯-\-¯n-\v A-\p-k-cn-¨p-Å thX-\hpw I-gn-hn-\v A-\p-k-cn-¨p-Å Øm-\¡-b-ähpw \Â-Ip-I- F-¶-Xm-bn-cn¡-Ww {^m-ss©knI-fp-sS hn-P-b-a{´w $ Po-h-\-¡m-sc hn-e-bn-cp-¯m-\p-Å kw-hn[m-\-t¯m-sSm-¸w kp-J-I-cam-sbm-cp {]-hÀ¯\m-´-co-£w \n-e-\nÀ¯p-I $ h-kv-Xp-X-Ifpw I-W-¡p-Ifpw D-]tbm-Kn-¨p-Å kp-Xm-cyam-b hne-bn-cp-¯Â \-S-¸m¡p-I $ {]-hÀ-¯-\-¯n-se t]m-cmbv-a-IÄ Nn-I-sª-Sp-¡p-¶-Xn\v ]I-cw Iq-Sp-X t\-«w ssI-hcn-¡m³ Ah-sc k-lm-bn¡p-I $ `m-hnIm-e e-£y§Ä, {]-hÀ-¯\§Ä, km-[y-X-IÄ F-¶nhbv¡v Du-¶Â \ÂIpI

1. F§s\ I-s|-¯mw? Hcp kw-cw-`-¯n-sâ B-cw-`-L-«-¯n D-tZymKmÀ-°nI-sf sXc-sª-Sp-¡p-¶-Xn\v {^m-ss©kntbm-sSm-¸w I-¼-\n-bp-sS {]-Xn-\n-[n-bp-ap-|m-Ipw. D-tZym-KmÀ-°n-I-fp-sS tbm-Ky-X-IÄ AhÀ hn-e-bncp-¯p-t¼mÄ kw-cw-`-I³ d-^-d³-kp-I-fn \n¶pw A-h-sc-¡p-dn-¨v Iq-Sp-X a-\-kn-em-¡p-Ibpw t{Im-kv sh-cn-^n-t¡-j³ \-S-¯p-Ibpw sN-¿-Ww. tbm-KyX-IÄ-s¡m-¸w D-tZym-KmÀ-°n-bp-sS aq-ey§Ä, a-t\m-`mhw, a-äp-Å-h-cp-am-bn C-S-s]-Sm-\p-Å I-gn-hv F-¶n-h-sbms¡ hn-e-bn-cp-¯-Ww. B-[p\n-I Ime-L«-¯n sXm-gn hn-]-Wn-bn-se km-[y-X-IÄ Imc-Ww D-tZym-KmÀ-°n-IÄ-¡v A-h-k-c-§Ä G-sdbp-s|-¶Xpw I-W-¡n-se-Sp-¡Ww. H-cp D-tZym-KmÀ-°n-sb hn-e-bn-cp-¯p-t¼mÄ kwcw-`-¯n-se a-äp -Nn-e-sc-¡q-Sn DÄ-s¸-Sp-¯¯n-bm hy-Xykv-X ho-£W-§Ä e-`n-¡pw. D-Zm-l-c-W-am-bn skbvÂ-kn-te¡v H-cm-sf sX-c-sª-Sp-¡p-t¼mÄ sk-bvÂ-kv am-t\-PÀ am-{Xaà Hm-¸-td-j³-kv, ^n-\m ³-kv hn-`m-Kw ta-[m-hn-I-sf-¡q-Sn DÄ-s¸-Sp-¯mw. Hmtcm-cp-¯cpsSbpw Im-gv-N-¸m-Sp-Ifn \n¶pw kw-cw-`I³ H-cp Xo-cp-am-\-¯n F-¯p-Ibpw thWw. H-cp D-tZym-KmÀ-°n-sb-¡p-dn-¨v kwi-bw tXm-¶n-bm A-bm-sf H-gn-hm¡p-I F-¶m-Wv icn. `m-hn-bn D|m-Im-hp-¶ {]-iv-\-§Ä H-gn-hm-¡m-sa-¶p am-{X-aÃ, ]-cn-ioe-\w DÄ-¸-sS-bp-Å sN-e-hp-IÄ Ip-dbv-¡p-¶Xn\pw k-lm-bn-¡pw. Po-h-\-¡m-À-¡mbn ZoÀ-L-Im-em-Sn-Øm-\-¯nep-Å H-cp t{Km-¯v ¹m\pw th-­-|XmWv. A-Xn-eq-sS am-{X-ta kw-cw-`Isâ ]-cn-{i-a-§Ä-¡v ZoÀ-LIm-e t\-«w D-d-¸m-¡m-\m-Iq. I-gnhpw ]-cn-N-bhpw D-]-tbmKn-¨v Po-hn-X-e-£y-§Ä t\-Sm³ Po-h-\-¡mÀ-¡v sXm-gn k-lm-b-I-amI-Ww F-¶Xpw {]-[m-\-amWv. H-cmÄ i-cn-bm-b CS-¯v tPm-en sN-¿p-I-bm-sW-¦n am-{X-ta A-bm-fp-sS ssh-Z-Kv[yw, A-dnhv, I-gnhv, ]-cnN-bw F¶n-h {]-tbm-P-\-s¸Sp-I-bpÅq. A-Xn\m em-`-I-cambn- _n-kn-\-kv \-S-¯m³ G-ähpw A\p-tbm-Pycm-b Po-h-\-¡mÀ A-Xy-´m-t]-£n-XamWv. c-|v Im-cy-§-fm-Wv C-Xn {]-[m\w. A. s]-cp-amä ssi-en $ D-tZym-KmÀ-°n-sb-¡p-dn-¨v \-¶m-bn A-dn-bpI. A -Xn-\mbn tkm-jy ao-Un-b- D-]-tbm-K-s¸-Sp-¯mw. $ an-I-¨ B-i-b-hn-\n-a-bhpw t]m-kn-äohm-sbm-cp A-´-co-£hpw CâÀ-hyq-hn- kr-ãn¡p-I

34 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

Po-h-\-¡m-sc \n-e-\nÀ-¯n s¡mïv _n-kn\-kv e-£y-§Ä ssI-h-cn-¡p-I- F-¶-Xm-Wv kw-cw -`I-sâ Zu-Xyw. H-¸w \n¶m Po-h -\-¡m-À kw-cw-`-I-s\ hn-e-a-Xn-¡p-w. A-Xv kw-cw-`-¯n-sâ h-fÀ¨-bv¡v hgn-sbm-cp-¡p-w $ Xp-d¶ tNm-Zy-§-fn-eq-sS D-tZym-KmÀ-°n-¡v Iq-SpX kw-km-cn-¡m³ A-hk-cw \Â-Ip-I. A-Xph-gn A-bm-sf Iq-Sp-X a-\-kn-em-¡m-\m-Ipw $ D-tZym-KmÀ°n F-{X-am{Xw {i-²m-ep-hm-sW¶-Xv ]-cn-tim-[n-¡p-I $ i-cnbmb tNm-Zy-§-fn-eq-sS I-S-I-hn-cp-²am-b Im-cy§Ä A-t\z-jn-¡p-Ibpw A-Xn-eq-sS \n-Ýn-X hkv-Xp-X-Ifpw hn-i-Zo-I-c-Whpw tX-Sp-Ibpw sN¿pI B. D-]-t`m-àr tkh-\w $ D-tZym-KmÀ-°n ap³Ime tPm-en-I-fn F-s´m-s¡ {]-hÀ-¯-\-§Ä G-sä-Sp-¯n-cp-¶p-sh-¶v t\m¡pI $ F-{X-am{Xw k-Xy-k-Ô-\m-sW-¶-Xv a-\-kn-em¡m³ t\-cn-«Ãm-¯ tNm-Zy-§Ä D-]-tbm-Kn¡p-I $ tPmen-tbm-Sp-Å D-¯-c-hm-Zn¯w \nÀW-bn¡p-I $ F-{X-am{Xw t]m-kn-äo-hv a-t\m-`m-hw D-s|-¶v ]cn-tim-[n¡p-I $ k-½ÀZ-§-tfm-Sv s]m-cp-¯-s¸-Sm-\mIptam F¶-Xv \nÀ-W-bn¡pI

2. i-cnbm-b Po-h-\-¡m-À-¡v {]m-apJyw Po-h-\-¡m-sc \n-e-\nÀ¯p-I F-¶Xpw kw-cw-`§Ä t\-cn-Sp-¶ hen-sbm-cp shÃp-hn-fn-bmWv. C-Xn-

3. Smeâv am-t\-Pv-saâvv hn-]-Wn-bn-se A-h-k-c-§Ä hÀ-[n-¡p-¶-Xn-\m an-I-¨ Po-h-\-¡m-sc \n-e-\nÀ-¯p-¶-Xn-\m-bn Smeâv am-t\-Pv-saâv A-\n-hm-cy-amWv. C-Xn-te-¡m-bn hy-Xykv-Xhpw \q-X-\-hpam-b H-t«-sd ]-cn-]m-Sn-IÄ B-hn-jv¡-cn-¨v \-S-¸m-¡m-hp-¶-XmWv. $ hy-àn-I-fp-sSbpw So-an-sâbpw sa-¨-s¸-« {]-I-S\s¯ Øn-c-am-bn a-äp-Å-hÀ-¡v ap-¶n h-¨v A\ptam-Zn-¡p-I $ Sow Aw-K§-sf ap-gp-h³ {]-tNm-Zn-¸n-¡p-¶-Xn-\p-Å {]-hÀ-¯-\-§Ä \-S-¸m¡p-I $ I-Ì-aÀ am-t\-Pv-saâv, Un-kn-j³ ta-¡nw-Kv, sse-^v kv-InÂ-kv, kv{Sm-ä-Pn-Iv Xn¦nwKv, eo-UÀ-jn-¸v Xp-S§n-b-h-bn FÃm-hÀ-¡pw ]-cn-ioe-\w \ÂIp-I $ sN-dp-¸-¡mcm-b sk-bvÂ-kv-am³am-tcm-sSm-¸w Iq-SpX ka-bw sN-e-h-gn-¡p-Ibpw A-hÀ-¡v s]Àt^m-a³-kv C³-skâo-hvkv/t_m-W-kv \Â-Ip-I$ ap³-Iq-«n-bp-Å {]-tam-j-\p-I-fn-eq-sS Po-h-\-¡m-cpsS h-fÀ-¨ D-d-¸m-¡n Ahsc Iq-Sp-X D-¯-c-hm-Zn¯§Ä G-sä-Sp-¡m³ t{]-cn-¸n¡p-I $ kn.F-kv.BÀ {]-hÀ-¯-\-§-fn ]-¦m-fn-bm-¡pIbpw A-h-cp-sS I-gn-hp-IÄ {]-I-Sn-¸n-¡m³ A-hk-c-sam-cp-¡p-Ibpw sN¿pI Po-h-\-¡m-sc \n-e-\nÀ-¯ns¡m-|v _n-kn\-kv e-£y-§Ä ssI-h-cn-¡p-I-sb-¶-Xm-Wv kw-cw-`I-sâ Zu-Xyw. A-h-cp-sS tam-iam-b k-a-b¯pw \à k-a-b ¯p-sam-s¡ kw-cw-`-I³ A-hÀ-s¡m-¸-ap-|m-bn-cp¶m A-hÀ \n§-sf hy-àn-]-c-am-bn hn-e-a-Xn-¡pIbpw A-Xv \n-§-fp-sS kw-cw-`-¯n-sâ h-fÀ¨-bv¡v hgn-sbm-cp-¡p-Ibpw sN-¿pw. ({^m-ss©-kv _n-kn-\-kn ImÂ\q-äm-|p-Ime-s¯ A-\p-`-h-k-¼-¯p-Å s{]m-^-j-Wepw Xn-cp-h-\-´-]pcs¯ sF.än F-Uyq-t¡-j³ Øm-]-\am-b s\-ävhÀ-¡v kn-Ìw-knsâ U-b-d-Ivädpw {^m-ss©-knw-Kv ssdävth.tIm-an-sâ Øm-]-I-\p-am-Wv te-JI³. t^m¬: 9884051455)


_nkn-\kv tIcf

BUSINESS KERALA

sF.Sn.kn _m-¦n-\v ]p-c-kv-Im-cw

sF_nFkv Imw]kv

sIm¨n-bn hcp¶p [-\w \yq-kv _yqtdm

{]

]n-´p-W-Iq-Sn-bm-Wv hnI -apJ tkm^vävshbÀ -k-\ ]-²-Xn-IÄ-¡m-bn I¼\nbmb sF_n sIm-¨n sX-c-sª-Sp-¡m³ F-kn-sâ DSa-Ø-X-bn-ep Im-c-W-sa¶pw A-t±-lw Å AXym[p\nI Hm-^oIq-«n-t¨À¯p. kv Imw]kv sIm-¨n C³t^m-]mÀ-¡n k-Ö-am\nÀ-Zn-ã Hm-^o-kv ImwIp-¶p. tI-c-f-¯nse sF ]-knsâ cq-]-tc-J C³ _nF-kn-sâ c-|ma-s¯ t^m]mÀ-¡n \S¶ N-SsU-Un-t¡äUv Hm^okv §n ap-Jy-a{´n ]n-W-dmImw]km-WnXv. 2019  bn hn-P-b³ A-\m-Ñm-Z\w B-Zy L-«w {]-hÀ¯-\-amsN-bvXp. kwØm-\ sF.än cw-`n-¡pw. {]-tXy-I km-¼ sk-{I«-dn Fw. in-h-i¦À, sF_n-F-knsâ Hm-^o-kv Imw-]-kv ]²Xn ap-Jy-a{´n ¯n-I taJ-em ]-Z-hnC³-t^m-]mÀ-¡v kn.C.H. DZv-LmS\w sN-¿p¶p bp-Å A-©v G-¡dn-emE-jn-tI-iv \mbÀ, C³-t^mbn B-dp e-£w N-Xpc ]mÀ-¡nepw sSIvt\m ]mÀ-{i A-Sn-bn \nÀ-an-¡p-¶ Hm^okv k-ap¨-bw ]qÀ-¯n- ¡nepw {]-hÀ-¯n-¡p-¶ hnhn-[ I-¼-\n-I-fp-sS ta-[m-hnbm-Ip-t¼mÄ 6000 t]À¡v sXm-gn-e-hkcw e-`n-¡p-sa- IÄ Xp-S-§n-b-hÀ ]-s¦-Sp-¯p. I-gn-ª 20 hÀj-s¯ ¶v I-cp-X-s¸-Sp¶p. ]-cn-Øn-Xn ku-lmÀ-Z-]-c-ambn \nÀ {]-hÀ-¯-\-¯n-\n-S-bn tkm^vävsh-bÀ D¸¶ ta-J-e -an-¡p¶ Imw]kn Hm-Un-täm-dnbw, s_-bv-kv-saâv ] -bn B-tKm-f Aw-Ko-Im-c-am-Wv sF_nFkv t\-Sn mÀ-¡nwKvv, I-^äo-cn-bIÄ, Hm-¸¬ Xn-b-äÀ XpS-§n \n-c b-Xv. h-[n A-Xym-[p\n-I ku-I-cy-§fp|m-Ipw. 2015  tem-I-¯n-se G-ähpw hen-b kz-Imcy Hml-cn B-th-i-I-cam-b ]p-Xn-b h-fÀ-¨m ]m-X-bn-em-Wv X§ \n-t£-]-Icm-b »m-¡v-tÌm¬ 1,400 tIm-Sn cq-]-bp-sS fn-t¸m-sg-¶pw H-s¯m-cp-a-tbm-sS-bp-Å Sow hÀ-¡n-eq-sS \n-t£-]-¯n-eqsS sF_nF-kn \yq\]-£ Hml-cn A-t\-Iw -Im-cy§Ä sN-¿m-\m-hpsa¶-Xn-sâ D-Zm-l-cW ]-¦m-fn-¯w t\-Sn-bn-cp-¶p. C-´y-bn-se G-sX-¦nepw -amWv sF_nFkv F¶pw sF_nFkv {Kq-¸v Øm-] tkm-^v-ävsh-bÀ t{]mUIväv I-¼-\n-bn H-cp kz-Imcy -I\pw F-Iv-kn-Iyq-«nhv sN-bÀ-am-\p-amb hn.sI am-Xyq-kv Hml-cn \n-t£-]-I Øm]-\w \-S-¯p-¶ G-ähpw hen-b ]d-ªp. kÀ-¡m-cp-I-fn \n-¶v e-`n-¡p-¶ \nÀ-tem-]-am-b \n-t£-]-am-bn-cp-¶p C-Xv.

F. APnXvIpamÀ

d_À t_mÀUv FIvknIyq«nhv U-b-d-Iv-äÀ

F.

APnXvIpamÀ sFF Fkv d_À t_mÀUv FIvkn Iyq«nhv U-b-d-Ivädmbn NpaXe tb-äp. 2016 sabv 5 apX t_mÀ Uv sNbÀam\mbn XpScpIbm bncp¶ At±lw tI{µkÀ¡m cnsâ \nÀtZia\p-kcn¨v Øm \w Hgnªv t_mÀUnsâ F IvknIyq«nhv U-b-d-Ivädmbn Np F. APnXvIpamÀ a-X-e-tbÂ-¡p-I-bm-bn-cp¶p.

sF Fkv _n bn ^m-an-en _n-kn-\kv tIm¬-^-d³-kv Ip-

Spw-_ _n-kn-\-kn-se a-Õ-c-£a-X (tImw-]-änäo-hv-s\-kv C³ ^m-an-en _n-kn-\-kv) F-¶ Xo-an-s\ A-Sn-Øm-\-am-¡n B-dma-Xv G-jy³ C³-hn-tä-j-W ^m-an-en _n-kn\-kv tIm¬-^-d³-kv s^-{_p-h-cn \mev, A-©v Xo-b-Xn-I-fn ssl-Z-cm-_m-Zn-se C-´y³ kv-IqÄ Hm-^v _n-kn-\-kn \-S-¡p-w. knw^-Wn en-anäUv sN-bÀ-am\pw am-t\-Pnw-Kv U-b-d-Iv-ä-dpam-b A-N _-t¡cn, tKm-Z-vsd-Pv {Kq-¸v sN-bÀ-am³ B-Zn tKm-Z-sdPv, F-kv B³-Uv F-kv Fw-]-h-dnw-Kv skm-eq-j³-kv ss{] h-äv en-anä-Uv U-b-d-Iv-äÀ A-\n ssk-\m\n, kn-ss´-äv C³-U-kv-{So-kv U-b-d-Iv-äÀ A-Pp tP-¡_v Xp-S-§n-b-hÀ ap-Jy -{]-`m-j-I-cm-Ipw. ^m-an-en _n-kn\-kv cwK-s¯ aäp {]-ap-Jcpw Cu ta-J-e-bnse X-§-fp-sS A-\p-`-h-§fpw \nÀ-tZ-i-§fpw k-t½-f-\-¯n ]-¦-p-hbvv¡pw. c-Pn-kv-t{S-j³ ^o: 17000+ kÀ-ho-kv Sm-Ivkv. hn-h-c-§Ä¡v: www.isb.edu/ sixthfbconference

hyhkmb b{´§sf ]cnNbs¸-Sm³

"At{Km]mÀ¡v an-\n' hn hn[ kwcw`-§Ä¡v ImÀ-jn-I D¸¶§fpsS \nÀ amW-¯n-epw, `£y kwkvIcW cw-K-¯p-sams¡ B hiyambn hcp¶ b{´§fp-sS {]-ZÀ-i-\-¯n-\p-f-f "At{Km]mÀ¡v an-\n'F-¶ Øncw th-Zn-sbm-cp¡n ]nd-hw A-t{Km-]mÀ-¡v. \hkwcw`IÀ¡v BhiyapÅ anj\dn IfpsS tamUepIÄ ]cnNbs¸Sp¶Xn\pw hyXykvX cmb \nÀamXm¡fn \n¶pw b{´§Ä sXcsªSp¯v hm§p¶Xn\papÅ A-h-k-cw CXn-eq-sS kw-cw-`-IÀ¡vv e`n¡pw. sajn\-dn-I-fp-sSbpw ]mbv¡nwKv saäocn-b-epI-fpsSbpw {]-ZÀ-i-\-¯n-\v th-Znsbm-cp-¡p¶ tI-c-f-¯nse BZy kwhn-[m-\-am-Wn-Xv. tI-c-f-¯nepw ]p-d-¯pap-ff 26 A-[n-Iw b-{´-\nÀ-am-Xm-¡Ä A-t{Km-]mÀ-¡v an-\n-bn b-{´-§Ä {]-ZÀ-in-¸n-¡p-I-bpw {]-hÀ-¯-\§Ä hn-i-Zo-I-cn-¡p-Ibpw sN-¿pw. ImÀjnI aqeyhÀ[nX D¸¶ \nÀamW sajn\ dnIÄ, ss{UbnwKv, ]Ä]nwKv, ^nÃnwKv, sÌdnsse tkj³, koenw-Kv Xp-S-§n-b-h-bv-¡m-bpff hnhn[-X-cw sa-jn\dn-IÄ t\-cn Im-Wp-¶-Xn\pw Iq-Sp-X A-dnhp t\-Sp-¶-Xn\pw C-Xv k-lm-b-I-c-am-Ip-sa-¶v I-cp-Xp¶-Xm-bn A-t{Km-]mÀ-¡v an-\n kn-C-H kPn-X _n-\p ]-d-ªp.

At{Km-]mÀ-¡v an-\n-bp-sS D-Zv-LmS-\w A-\q-]v tP¡-_v Fw.FÂ.F \nÀ-h-ln-¡p¶p

^m-Ì-Ìv t{Km-bnw-Kv tIm Hm-¸-td-äo-hv _m-¦n-\p-f-f C-´y³ HmÀ-K-ss\-tk-j³ t^mÀ sIm-ta-gv-kv B³-Uv C³-U-kv-{SnbpsS tZio-b ]p-c-kv-Im-cw Xm-Pv hn-hm´ tlm-«-en kwL-Sn-¸n-¨ N-S-§n C-cn-§m-e¡p-S Su¬ tImþHm-¸-td-äohv _m-¦v P-\-d am-t\-PÀ Sn.sI Zn-eo-]v-Ip-amÀ G-äp-hm§p¶p.

sI.Fw.F Cu-h-\nw-Kv e-IvNÀ

F³{S-{]-WÀ-jn¸v C³ Un-Pn-ä thÄ-Uv F-¶ hn-j-bs¯-¡p-dn-¨v A-ta-cn-¡-bnse amÀ-em-_v-kv {]-kn-Uâpw knC-H-bpamb kn-_n h-S-t¡-¡-c kw-km-cn-¡p-¶p. sIFwF t{]m-{Kmw I-½n-än sN-bÀ-t]-gv-k¬ acn-b F-{_lmw, {]-knUâv amXyp D-dp-¼¯v, sk-{I«-dn am[-hv N-{µ³ F-¶nhÀ k-ao]w

am-t\-Pv-saâv taJe¡v DWÀthIn ssh-¡w am-t\-Pv-saâv I¬-sh³-j³ am

-t\-Pv-sa-âv ta-J-e-¡v D-WÀ-thIn ssh¡w amt\Pvsaâv Atkmkn-tb-j³ kw-L-Sn-¸n¨ ku¯v C´y amt\Pv-saâv I¬sh³-j\n FbÀ sshkv amÀj sF.]n hn]n³ \m-bÀ ap-Jym-Xn-Yn-bm-bn-cp-¶p. N-S §n FÊmÀ ÌoÂkv FIv-kn-Iyq-«nhv sshkv sNbÀ am³ ^nÀtZmkv ht{|hmem A-[y-£-\mbn. Ata-cn-¡bnse ap³ C-´y³ Øm-\]Xn Sn.]n {io-\nhmk³ ap-Jy-{]-`mj-Ww \-S-¯n. "C-´y C³ Z G-jy³

ssh-¡w am-t\-Pv-saâv I¬-sh³j³ D-Zv-Lm-S-\ thf

sk©zdn: ¢o-\À, kv-amÀ«À, ^m-ÌÀ' F-¶ I¬sh³-j³ Xow A-tkm-kn-tb-j³ P-\-d sk-{I«-dn A-\n a-gp-h³-tN-cn A-h-X-cn-¸n-¨p. hnhn-[ ta-J-e-I-fn-se an-I-hn\v imkv{XÚ tUm. sSÊn tXmakv, \bX{´Ú³ Sn.]n {io\nhm k³, \À¯In ]mcokv e£van F¶n-h-sc N-S-§n BZcn-¨p. tUm.sSÊn tXma-kv, \m-K-kzm-an in-h kp-{_Ò-Wyw, Gjyms\äv kn.C.H. Pn i¦c\mcmb-W³, thWptKm]m kn.tKmhn-µv, Ip-amÀ ]n-f-f, N-{µti-J-c³ \mbÀ, Fw.F-kv.F Ip-amÀ, tUm. lcnIrjvWamcw, tP¡_v tPmÀPv, taml\N{µ IÀ¯m, sI.F³ c-ho-{µ³ Xp-S-§-n-b-hÀ kw-km-cn¨p.

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

35


_nkn-\kv tIcf

BUSINESS KERALA

I-|v A-h-[n-sb-Sp-¡m³ X-bm-dm-hp¶p. F-¶m H-cp an-¶Â lÀ-¯m D-|m-hpt¼mÄ tI-c-f-¯n-se ]-¨-¡dn, tlm«Â, t_¡-dn Xp-S§n-b ta-J-e-bv-¡v D-|mIp-¶ \-ãw h-ep-XmWv. a-äv hym]m-c taJ-e-I-sfbpw DÂ-¸m-Z-\ ta-J-e-sbbpw lÀ¯m X-fÀ-¯p¶p

lÀ¯m \-ã-s¸-Sp-¯p¶-Xv tIm-Sn-IÄ,

_-ZÂ amÀKw

kzo-I-cn¡mw _-Z amÀ-Kw 1500 tIm-Sn cq-]-bn-te-sd -\ãamWv- H-cp Z-n-hk-s¯ lÀ-¯m tI-c-f-¯n-\v h-cp-¯p¶-Xv [-\w \yq-kv _yqtdm

A

-e-k-³-amcm-b a-e-bm-fn-IÄ-¡v lÀ-¯m F-¶m B-tLm-jamWv. B Znh-kw ho-«n-en-cn-¡m-\m-Wv ]-eÀ¡pw XmÂ-¸-cyw. F-¶m kzX-th ZpÀ-_-eam-b kw-Øm-\-¯n-sâ k¼-Zv hy-h-Ø-bn C-Xv GÂ-¸n-¡p-¶ B-LmXw sN-dpXÃ. H-ä Znh-kw hym]m-c hy-hkm-b Øm]-\-§Ä {]-hÀ-¯n-¡m-sX h-cp-t¼mÄ tI-c-f-¯n-\v \-ã-am-Ip-¶-Xv 1500 tImSn cq-]-bn-te-sd-bmWv. sIm-¨n³ kv-s]jy C-¡-tWm-an-Iv tkm-Wn\v (SEZ) am{Xw \-ãw 100 tIm-Sn cq-]-bm-sW¶pw I-W-¡m-¡p-¶p. 25,000t¯m-fw h-cp-¶ Po-h-\-¡mÀ H-cp-Znh-kw ]-Wn-sb-Sp-¡msX hcp-t¼m-gp-Å \-ã-am-WnXv. cm-Pys¯ G-ähpw hen-b c-|ma-s¯ tjm¸nw-Kv amfmb sIm-¨n-bn-se ep-ep-am-fn-\v H-ä Znh-kw sIm-|v t\-cn-«-Xm-h-s« 10 tIm-Sn cq-]-bn-te-sd \ãw!

sSIv-t\m-]mÀ¡pw C³-t^m-]mÀ¡pw {]-Xy-£-¯n {]-hÀ¯-\w \n-e-¨n-sænepw Po-h-\-¡m-cp-sS lm-PÀ \n-e-bn hen-b Ip-d-hm-Wv t\-cn-«Xv. C-Xv kz-Imcy ta-J-e-bn-se am{Xw I-W-¡mWv. kÀ¡mÀ h-Ip-¸p-I-fp-sS {]-hÀ¯-\w A-h-Xmf-¯n-em-b-tXm-sS D|m-b \-ãw C-Xnepw G-sd-bmWv. tIc-fw \n-t£-] kulr-Z kw-Øm-\-am-bn am-dm-\p-Å {i-aw \-S-¯p -t¼mÄ C-¯-c-¯n-ep-Å lÀ-¯m-ep-IÄ Xn-cn-¨-Sn-bmWv. C-¶v H-cp "CuÀ¡n ]mÀ«n' hn-Nm-cn-¨m t]mepw tI-cf-s¯ \n-Ý-e-am-¡m³ X-¡-hn-[w a-e-bm-fn-bpsS a-\-kv lÀ-¯m-en-\v A-\p-Iq-e-am-bn \nÂ-¡p¶p. hym-]m-cnIÄ, hy-h-km-bnIÄ, tIädnw-Kv taJ-e, tlm-«-epIÄ, Sm-Ivkn, Hmt«m dn-£ ss{U-hÀ-amÀ, K-Xm-K-X ta-J-e-bnse XmÂ-¡men-I Po-h-\-¡mÀ, \nÀam W sXm-gn-em-fnIÄ, A-kw-LSn-X ta-J-

e-I-fn-se XmÂ-¡menI sXm-gn-em-fnIÄ, Np-a«p-sXm-gn-em-fn-IÄ Xp-S§n \m-\mhn-[ ta-J-e-I-fnepw hnhn-[ X-c-¯n-ep-Å \-ãam-Wv lÀ-¯m h-cp-¯n-sh-¡p-¶Xv. Nn-e ta-J-eI-sf ]qÀ-W-ambpw \n-Ý-eam-¡p-t¼mÄ Nn-eh-sb `m-Kn-I-ambpw _m-[n-¡p¶p. I-gn-ª lÀ-¯m sIm¨n³ FbÀ-t]mÀ-«n-s\ _m-[n-¨n-sà ¦nepw Sm-Iv-kn tk-h-\-§-sf _m-[n-¨Xn-\m AXn-sâ Kp-Ww CÃm-Xmbn. lÀ-¯m B-lzm-\w sN-¿p-¶-hÀ hn-P-b-am-bn I-cp-Xp¶-Xv I-S-IÄ A-S¨n-«pt|m hm-l-\-§Ä Hm-Sm-Xn-cpt¶m F¶Xn-s\-bmWv. tI-c-f-¯n-se 10 e-£t¯m-fw hym-]m-cn-I-sf-bm-Wv C-Xv _m-[n¡p-¶Xv. F-¶m lÀ-¯m Zn-hkw Bcpw I-S Xp-d-¡p-¶nà F-¶Xn\m km-[m-c-W Zn-h-k-§-fn I-S A-S¨n-Sm³ XmÂ-¸-cy-s¸-Sm-¯hÀ-t]mepw In«n-b A-h-k-c-am-bn lÀ-¯m-en-s\

300 tIm-Sn cq-] ap-XÂ-ap-S¡m-s\m-cp-§n

I-eym¬ sU-h-e-t¸-g-vkv

tI -c-f-¯n-se hnI-k-\ ]-cn-]m-Sn-IÄ-¡m-bn Ieym¬ sU-h-e-t¸-g-vkv 300 tIm-Sn cq-] \n-t£-]w \-S-¯p¶p.

\q-dv A-¸mÀ-«v-saâp-I-fp-f-f t]-«-bnse I-eym¬ sk³-{Sw, t]-cqÀ-¡S Ip-S-¸-\-¡p-¶n-se I-eym¬ k^-bÀ,F³ F-¨v ss_]m-kn-se I-eym¬ Ah-´n Xp-S§n-b ]pXn-b ]-²-Xn-Ifpw C-Xn DÄ-s¸-Sp¶p. sIm¨n, tIm-«bw, Xr-iqÀ F-¶n-hnS-§-fn-em-bn A-©v d-kn-U³-jy ]-²-Xn-IÄ-¡v Iq-Sn ]p-Xn-b-Xmbn XpS-¡w Ip-dn-¡p-¶p-|v . ]-¯v e-£w N-Xp-c-{ib-Sn hnkv-XoÀ-W-ap-f-f F-«v ]-²-Xn-I-fn-em-bm-Wv 300 tIm-Sn cq-] ap-X ap-S-¡p-¶-Xv. B-[p-\n-Ihpw tem-tIm-¯-c-hpam-b ]mÀ¸n-S ]-²-Xn-I-fm-Wv e-`y-am-¡p-¶-sX-¶pw 300 tImSn cq-]-bp-sS \n-t£-]w Kp-W-ta³-a-bp-f-f ho-Sp-I-fp-sS \nÀ-½m-W-¯n-\v k-lm-b-I-c-am-Ip-sa-¶v I-cp-Xp-¶-Xmbpw I-eym¬ sU-h-e-t¸-gv-kv sN-bÀ-am³ Sn.F-kv I-eym-Wcm-a³ ]-dªp.

AUzÀ-ssS-knw-Kv C³-U-kv-{So-kn-\v ]pXn-b `m-c-hm-lnIÄ

tI c-f A-UzÀ-ssS-knw-Kv C³-U-kv-{So-kv A-tkmkn-tb-j³ kwØm-\ {]-kn-Uâm-bn sP.hn-P-b-

Ip-am-dn-s\bpw (sP.sI B-Uv-kvþsImÃw) P-\-d sk-{I-«-dn-bm-bn sI.cm-a-N-{µ-s\-bpw (_m-a sh³-tNgvkv, sIm¨n) sX-c-sª-Sp¯p. F-kv.Kn-co-jv Ip-amdmWv (t\m-h B-Uv-kv, Xn-cp-h-\-´-]pcw) {S-jdÀ.

36 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

lÀ-¯m-en-\v _-Z F-¶ co-Xn-bn F-´v {]-Xn-tj-[ amÀ-K-am-Wv kzo-I-cn¡m-\mhp-I F¶-Xv kw-_-Ôn-¨ NÀ-¨-Ifpw D-|m-Ip-¶p|v. I-®qÀ B-Ø-m\-ambn {]-hÀ-¯n-¡p-¶ lÀ-¯m hn-cp-² ap¶-Wn ap-t¶m-«p-sh-¡p-¶ Bi-bw CXmWv. Øm-]-\§Ä: Øm-]-\-§Ä-¡v lÀ-¯m A-\p-`m-hw {]-I-Sn-¸n-¨v I-dp ¯ sIm-Sn sI«mw. Iq-Sm-sX {]-Xn-tj-[w tc-J-s¸-Sp-¯m-\p-Å- ]p-kvX-Iw sh-¡mw. Cu ]p-kvX-Iw lÀ-¯m B-lzm-\w sNbv-X kw-L-S-\-bv-¡v ssI-am-dp-Ibpw A-hÀ¡-Xv A-[n-Ir-XÀ-¡v k-aÀ-¸n-¡pIbpw sN-¿mw. lÀ-¯m \-S-¯p-¶-Xnt\-¡mÄ an-I-¨ co-Xn-bn {]-Xn-tj-[w A-[n-IrX-sc A-dn-bn-¡m³ C-Xn-eq-sS I-gn-bpw. hm-l-\§Ä: lÀ-¯m-en-\v A-\p-`mhw {]-I-Sn-¸n-¨v I-dp¯ sIm-Sn sI-«p-I bpw hm-l-\-¯n Ìn-¡tdm t]m-kv-ätdm ]-Xn-¨v kÀ-ho-kv \-S-¯p-Itbm sN¿mw. ss{U-hÀ-amÀ I-dp-¯ _m-Uv-Ppw [-cn-¡mw. hy-ànIÄ: I-dp-¯ _m-Uv-Pv [-cn¡mw. Po-h-\-¡mÀ-¡v X-§-fp-sS Øm]-\-¯n kq-£n-¨n-cn-¡p-¶ ]p-kv-X-I¯n lÀ-¯m-en-\v C-S-h-cp¯n-b kw-`h-s¯-¡p-dn-¨p-Å {]-Xn-tj-[w tc-J-s¸Sp-¯p-Ibpw sN-¿mw. C-Xv lÀ-¯m B-lzm-\w sNbv-X kw-L-S-\-bn-eq-sS kÀ-¡m-cn-te-¡v F-¯p-Ibpw sN-¿pw.

hmbv-]-sb-Sp-¡m³ ssI-¯m-§p-am-bn

ssIc-fn lu-kv tem¬kv hm

bv-] F-¶ Io-dm-ap-«n-bp-sS ap-¶n \n-cm-i-cm-bn a-S-§p-¶ km-[m-c-W-¡mÀ¡pw _n-kn-\-kp-ImÀ-¡pw B-{i-b-am-Ip-I-bm-Wv a-t©-cn B-Øm-\-am-bpÅ ssIc-fn lu-kv tem¬kv. hm-bv-]-bv-¡v B-h-iyam-b tUm-Iyp-sa-tâ-j³ Ir-Xy-ambpw k-a-b-_-Ôn-X-ambpw sN-bv-Xp \Â-Ip-¶ Øm-]-\-am-Wn-Xv. [-\-Im-cy Øm-]-\-§-fn \n-¶v hmbv-] GÀ-s¸Sp-¯n-s¡m-Sp-¡m\pw Øm-]-\-¯n-\v I-gn-bp¶p. G-Xv B-h-iy-¯n-\p-Å hm-bv-]-IÄ-¡p-ap-Å tUm-Iyp-sa-tâj\pw sN-bv-Xp \Â-Ip-¶p|v. e-fn-Xam-b \-S-]-Sn-{Ia-§-fn-eq-sS km-[m-c-W-¡m-À¡pw _n-kn-\-kp-ImÀ¡pw hmbv-] e-`y-am-¡m³ ssIc-fn lu-kv tem¬-kn-\v I-gn-ªn-«p-s|-¶v am-t\-Pnw-Kv U-b-d-Iv-äÀ D-ss_-Zpà ]-d-bp¶p. 12 hÀ-jw ap-¼m-Wv D-ss_-Zpà Øm-]-\-¯n-\v Xp-S-¡-an-Sp-¶Xv. \q-dp-I-W-¡n-\v kw-Xr-]v-Xcm-b D-]t`m-àm-¡Ä C-t¸mÄ ssI-c-fn-¡p-s|-¶v A-t±-lw ]-d-bp¶p. C-Xn\-Iw X-s¶ B-fp-I-fp-sS hn-izm-kw t\-Sn-sb-Sp-¡m³ ssIc- f n- ¡ m- b n- « p- s |¶pw D-ss_-Zpà ]-d-bp¶p. C-tXm-sSm-¸w {Sm-h cw-K-t¯¡pw I-S-¡p-Ibm-Wv ssI-cfn. a-t©cn-bnepw ]m-|n-¡m-«pw c-|v Øm-]-\-§Ä CXn\-Iw Xp-d-¶n-«p-|v. hn-h-c-§Ä¡v: t^m¬: 7736668100, sP.hn-P-b-Ip-am-ÀsI.cm-a-N-{µ³ 9072699699


hnZym-`ym-k-cwKw

EDUCATION

BÀ¡n-sS-Iv-N-dn \q-X\ tIm-gv-kp-I-fp-am-bn

sS-dmt^w

aq-¶v Z-im-Ð-¡me-s¯ ]-cn-N-b-k-¼-¯p-am-bn BÀ-¡n-sS-Iv-äv tPmÀ-Pv a-¯m-bnbpsS ]pXn-b kw-cw`w [\w \yqkv _yqtdm

{]m

-tbmKn-I ]-cn-io-e-\-¯n\v Du¶Â \Â-Ip-¶, cm-Pym-´-c \n-ehm-c-ap-Å BÀ-¡n-sS-Iv-NÀ t{]m-{Km-ap-Ifp-ambn sSdm-t^w t¥m-_ A-¡mUan Hm-^v Un-ssk³ B³-Uv C¶-th-j³. BÀ¡n-sS-Iv-NÀ cwK-s¯ Z-im-Ð-§-fpsS ]-cn-N-b k¼-¯v bp-h-X-e-ap-d-bv¡v ssI-amdp-I F-¶ e-£y-t¯m-sS BÀ¡n-sS-Iv-äv tPmÀ-Pv a-¯m-bn Øm-]n-¨Xm-Wv Cu A-¡m-Uan. e-|-\n-se {]-ikv-X F-Uyq-t¡-j³ I-¼-\nbm-b ]ntb-gv-k-Wn-sâ BTEC t{]m-{Km-ap-I-fm-Wv

C-hn-sS \Â-Ip-¶Xv. {]m-tbmKn-I ]-cn-ioe-\-¯n\v Du-¶Â \Â-Ip-¶-Xp-sIm|v sXm-gn km-[y-X-IÄ Iq-Sp-X-em-sW-¶v C-hÀ A-`n-{]m-b-s¸-Sp¶p. B-ep-hm-¸p-g-bp-sS Xo-c¯v, FÃmhn-[ A-Xym-[p\n-I ku-I-cy-§-tfm-SpIq-Snb 20,000 N-Xpc-{i A-Sn-bn cq-]IÂ-¸-\ sN-bv-Xn-«p-Å sS-dmt^w dn-hÀ ssk-Uv {Ko³ Imw]-kv A-t©-¡-dn-emWv. sIm-¨n-bnse kn-än skâÀ Imw]kpw l-cn-Xm-`hpw ]-cn-Øn-Xn ku-lmÀZ-]-c-hp-am-Wv.

sS-dmt^w dn-hÀ ssk-Uv {Ko³ Imw]-kv

tPmÀ-Pv a-¯m-bn-

an¶ tPmÀ-Pv

{]-K-Ûcm-b BÀ-¡n-sS-IväpI-fpw Unssk-\À-am-cpw A-¡m-U-an-Iv F-Iv-kv-t]À -Svkpw A-S§n-b A-¡m-U-an-Iv Iu¬kn-em-Wv ]mTy-]-²-Xn-IÄ Xo-cp-am-\n-¡p¶-Xv. A-[y-b-\ hn-`m-K-¯n-sâ X-e-h-³ tPmÀ-Pv a-¯m-bn-bmWv. BÀ-«v B³-Uv Un-ssk³, Câo-cn-bÀ Un-ssk³, ^m-j³ Unssk³ F-¶o tIm-gv-kpI-fm-Wv C-t¸mÄ C-hn-sS \-S-¯p-¶Xv. ¹-kv Sp apXÂ BÀ-Svkv, sIm-ta-gvkv, k-b³kv, F³Pn\ob-dnw-Kv _ncpZw XpS-§n G-Xp hn-Zym-`ymk tbmKy- X - b p- Å - h À¡papÅ tIm-gv-kp-Ifp|v. {]mcw` tIm- g v- k p- I Ä ap- X Â B-dp am-kw, 14 am-kw ssZÀ-Ly-apÅ tIm-gv-kp-

Ifpap|v. C-tXm-sSm-¸apÅ sS-dmt^w I¬-kÄ-«âvkn t¹-kv-sa-âv e-`n-¡p-¶Xn-\m-h-iyam-b k-lm-b-§Ä \Â-Ip¶p. k-ao-]-`m-hn-bn B-À-¡n-sS-Iv-N-d Un-ssk³, C³-kv-{S-£³ Un-ssk³, C-â-dm-£-W Un-ssk³, {Km-^n-Iv Un-ssk³, sse-^v-ssÌ B³-Uv BIv-kk-dn U-n-ssk³, s^m-t«m-{K^n, Un-ssk³ tPÀ-W-enkw, hn-jz Iayq-Wn-t¡j³, A\n-taj³, Un-Pn-ä ao-Un-b, C-ta-Pv am-t\-Pv-saâv Xp-S§n-b \q-X\ tIm-gv-kp-IÄ B-cw-`n-¨v sS-dm t^ans\ H-cp Un-ssk-³ l-ºm-¡n am-äm\m-Wv tPmÀ-Pv a-¯m-bn e-£y-an-Sp-¶-Xv. sIm-¨n-bn {Ko³ _nÂ-Unw-Kv F-¶ B-ib-s¯ A-h-X-cn-¸n-¨ Np-cp-¡w Nn-e BÀ-¡n-sSIväp-I-fn H-cm-fmWv tPmÀ-Pv a-¯m-bn. tI-c-f-¯n-se B-Zy-s¯ e-£zdn A-¸mÀ-«v-sa-âm-b dn-th-dm kyq-«v-kv, tX-h-bv-¡-en 12 G-¡-dn-ep-Å hn-tZymZ-b ]-»n-Iv kv-IqÄ, daZ dn-tkmÀ«v, hb-em-dn-se ss^-hv ÌmÀ dntkmÀ«m-b h-kp-Ô-c k-tcm-hÀ, sF-_nF-kv tImÀ¸-tdäv Hm-^oknsâ Câo-cnbÀ, kn-ss´äv tImÀ-¸-tdäv Hm-^o-kv Xp-S-§n-b-h A -t±-l-¯n-sâ {In-bm-ß-I-X-bp-sSbpw {]mK-Ûy-¯n-sâbpw A-S-bm-f-§-fmWv. knss´-äv Hm-^o-kn-sâ \nÀ-an-Xn-¡v C-´y³ C³-Ìnäyq-«v Hm-^v BÀ-¡n-sS-Iv-N-dn-sâ kwØm-\ A-hmÀ-Uv A-t±-l-¯n-\v e-`n¨n-«p|v. I¼\n U-b-d-Iv-äÀ F-¶ \n-ebn tPmÀ-Pv a-¯m-bn-bp-sS `m-cy an¶ tPmÀ-Pn-sâ {]-hÀ-¯-\-§fpw {]-iw-k\o-b-am-Wv. kn-ss´-äv {Kq-¸v sN-b-À-am³ kn.hn tP-¡-_n-sâ a-Ifm-b an-¶ sSdmt^mw Nm-cn-ä-_nÄ ^u-t|j--\-n-epw kPo-h-am-bn C-S-s]-Sp¶p.

daZ dn-tkmÀ«v

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

37


_nkn-\kv tIcf

BUSINESS KERALA cn-t¡| a-säm-cp k-hn-ti-j-X-bmWv PIIE (Persuasive, Inspire, Informative, Entertain). \n-§Ä ]-d-bp-¶ Im-cy-

]hÀ-^p-fm-bn kw-km-cn¡q,

_n-kn-\kpw Po-h-nXhpw am-dn-a-dnbpw _n-kn-\knepw I-cn-b-dn-epw Po-hn-X-¯nepw Iq-Sp-X tim-`n-¡-W-sa-¦n kw-`m-j-Ww ]-hÀ-^pÄ B-bn-cn-¡Ww. A-Xn-\m-bn \mw {i-²n-t¡-|-Xv F-s´Ãmw?

B

IÀ-j-Iam-b Xp-S-¡w, an-I-¨ N-«-¡q-Sv, \-sÃm-cp A-h-km\wþ C-Xp aq-¶p-am-Wv i-àam-b B-ib-hn-\n-a-b-¯n-sâ aq-¶p `m-K-§Ä. OBC ( Opening, Body, Conclusion) F-¶ Np-cp-¡-t¸-cn C-Xv A-dn-b-s¸-Sp¶p. H-cp ss¢ân-t\m-Sv \n-§-fp-sS DÂ-¸-¶s¯-¡p-dn-¨v ]d-bp-t¼mÄ, _n-kn\-kv ao-än ]-s¦-Sp-¡p-t¼mÄ... F-hn-sS kw-km-cn-¡p-t¼m-gpw Cu hn-[w \n-§fp-sS kw-`m-j-W-s¯ kz-bw cq-]-s¸Sp¯Ww. B-ß-hn-izm-k-t¯m-sS kw-`mj-Ww B-cw-`n-¡p-I. ap-gp-h³ kw-`m-j-W¯n\pw cq-]w \Â-IpI. H-cp-]mSv Im-cy-§Ä h-en-¨p-hm-cn ]-d-bmsX, ct|m aqt¶m sa-tk-Pp-IÄ A-hX-cn-¸n-¡p-I. ]-d-ª Im-cy-§Ä t_m-[y-s¸-Sp-¯p-I. kw-`mj-Ww a-Xn-¸p-f-hm-¡p-¶ hn[w D]-kw-l-cn-¡p-I. an-I-¨ kw`m-j-W-¯n-se 5 C-I-sf bmWv (Confidence, Create, Convey, Convince, Conclude)

C-¡m-cy§Ä {]-Xn-\n-[m-\w sN-¿p¶Xv. \n-§-fp-sS D¸-¶w hnÂ-¡-Wsa-¦nÂ, A-Xv a-säm-cm-sf-s¡m-|v hm-§n-¸n-¡-W-sa-¦n \n-§-Ä¡v Ah-sc hm-¡p-IÄ-s¡m-|v kzm-[o\n-¡m³ I-gn-bWw. A-tXm-sSm-¸w kw-km-cn-¡p-¶ Im-cy-§Ä t_m-[y-

X- e - t ¨m- d n- t e- ¡ v H-cp {]-tXy-I kwthZ-\w \-S-¡p¶p- s |- t ¶mÀ- ¡ Ww. A-\-mh-iy-amC-S-s]-Sp-¶-h-sc bn ]t£ (But) kw-`m-j-W-¯n hm-¡p-IÄ sIm-ïv D-]-tbm-Kn-¡m-Xnkzm-[o-\n-¡m³ cn-¡p-I. "\n-§Ä I-gnbWw kv-amÀ-«mWv, ]-t£..' F-¶ co-Xn-bn-ep-Å hm-¡p-IÄ A-Sp¸-¯n-\p ]I-cw \m-a-dn-bm-sX s¸-Sp-¯m\pw I-gn-b-Ww. F-¦n-te AI-ew kr-ãn-¡pw. C¯-cw ]-t£Ah-sc \n-§-fp-sS XmÂ-¸-cy-§-fn-teIÄ¡p ]I-cw And D-]-tbm-Kn-¨v, ¡v sIm-|p-h-cm³ D¸-¶w hm-§n]-d-ª hm-N-I-t¯m-Sv Iq-Sp-X \à ¸n-¡m³ I-gn-bp-I-bp-Åp. hm¡p-IÄ tNÀ-¯p-h-bv-¡pt¼mÄ A-cp-Xp-I-fp-sS A-I-¼SntIÄhn-¡m-cn Iq-Sp-X k-t´mtbmsS Hmtcm Imcyhpw jw tXm¶pw. A-h-X-cn-¸n-¡m-sX \n-§ t]Sn-tbm-Sp IqSn-b kw-`m-j-W-§ÄÄ-¡v B-h-iy-ap-Å-sX-´m¡v _n-kn-\-kn Øm-\-an-sÃ-t¶mÀsW-¶v D-d-¸n-¨p ]-d-bp-I. ¡pI. t]-Sn-sb ]-Sn-¡p ]p-d-¯pHm-^okn te-äv B-I-cp-Xv \nÀ-¯m³ i-co-c-`m-j-bnepw B-ßF-¶p ]-d-bp-¶-Xn-\p ]-Icw Ir-Xy-khn-izm-kw {]-Xn-^-en-¡Ww. AÂ-¸-w ab-¯v hc-Ww F-¶p ]-d-bm-a-tÃm. ap-t¶m-«m-ªv DuÀ-P-kze-X-tbm-sS ]-d-bp¶ tSm-Wn-\p-ap-|v {]m-[mkw-km-cn-¡p-I. km-l-N-cyw A-dn-ªv \yw. H-tc Im-cyw k-c-k-ambpw kukw-km--cn¡p-I F-¶Xpw {]-[m-\ay-ambpw A-[n-Im-c-`m-h-¯nepw tZam-Wv. jy -¯nepw ]-d-bmw. tSm¬ am-dp an-I-¨ B-i-b-hn-\n-a-b-¯n-\v D-|m-bn¶-X-\p-k-cn-¨v tIÄ-¡p-¶-bm-fp-sS

kv{Xo-im-àoI-c-W cw-K-s¯

hn-P-b-I-Y-

§Ä sN-¿m³ t{]-cn-¸n-¡p-¶-Xm-bncn-¡Ww, \n-§-fp-sS kw-`mj-Ww {]-tNm-Zn-¸n-¡p-¶-Xm-bn-cn-¡-Ww, A-dn-hv ]-I-cp-¶-Xm-IWw. H-¸w c-kn¸n-¡p-¶ hn-[-¯n-ep-am-bn-cn-¡Ww. F-¦n \n-§Ä-¡v tIÄ-hn-¡m-cp-|mbn-cn-¡pw. \n-§Ä-¡v Ah-sc kzm-[o\n-¡m³ I-gn-bpw. A-Xv \n-§-fp-sS _n-kn-\-knepw Po-hn-X-¯nepw {]-Xn^-en-¡pw. ss¢ân-t\m-Sm-bmepw hy-àn-I-tfmSm-bmepw B-Z-c-]qÀ-hw kw-km-cn-¡pI. A-Xn-eq-sS \n-§Ä¡pw B-Zc-hv In-«pw. A-tX-ka-bw hy-Xy-kv-Xcm-b hy-àn-I-tfm-Sv hy-Xy-kv-Xam-b co-Xnbn C-S-s]-Sp-hm\pw {i-²n-¡Ww. kw-km-cn-¨pX-s¶ ]Tn-t¡-| I-ebm-Wv kw-`m-jWw. e-fn-Xam-b `m-jbm-Wv AXn-sâ G-ähpw an-I-¨ SqÄ. \n-§-fpsS kw-`m-j-W-¯n sX-ämbio-e-§Ä I-S-¶p-Iq-Sn-bn«p-s|-¦n A-h am-än-sb-Sp¡Ww. \n-§Ä B-cm-sW-¶v \n-§-fp-sS ico-c-`m-jbpw `m-h-§fpw hn-fn-¨-dn-bn¡p-¶p|v. AXp-sIm-|v tXm-fp-IÄ hn-cn-¨v \n-hÀ-¶n-cn-¡p-I, I-®n t\m-¡n kw-km-cn-¡pI. Bw-Ky-§-Ä ¡pw {]m-[m-\y-ap-s|-t¶mÀ-¡p-I. ]-d-bp-t¼mÄ F-hn-sS Du-¶Â sImSp-¡p¶p F-¶-Xpw {]-[m\-amWv. C-ãw tXm-¶n-¸n-¡p-¶-Xn-eq-sS-bmWv ]-e _n-kn-\kpw \-S-¡p-¶-Xv. ]-e C-S-]m-Sp-I-fpw HmÀ-a-bn X-§n-\n Â-¡p-¶Xpw AXp-sIm-|mWv. C-ãs¸-Sp-hm³ t{]-cn-¸n-¡p-¶ hn-[-¯nem-I-s« C-\n- ap-X \n-§-fp-sS kw`m-jWw. sIm-¨n-bnÂ, hn-sa³ F³{S-{]-tW-gvkv s\ävhÀ-¡n-sâ ao-änw-Kn tUm. D-jn tam-l³Zm-kv (No-^v tIm-¨v & knC-H, tUm. D-jokv hn-kv-Uw hÀ-¡vkv, _mw-¥qÀ-) \-S¯n-b {]-`m-jW-s¯ A-[n-I-cn-¨v X-bm-dm-¡n-bXv

U_nÄ tlmgvkv {_m³Uv Aw_m-kn-U-dm-bn

am-ÌÀ In¨

kvv{Xo

]-cn-io-e-\-¯n-\m-bn k-ao-]n-¨p XpS§n. im-ào-I-c-W-¯n-sâ A-Sn-¯-d- kv{Xo-Ifp-sS km-¼¯n-I D¶a\ ""H-cp ho-«-½ F-¶-Xn-\-¸p-dw k-aq-l-¯n-\pam-sW¶p Xn-cn-¨-dn-ª hn-jv-Wp-{]n-b Ir-jvth-|n, H-cp-]m-Sv- Im-cy-§Ä sN-¿m-\m-Ip-sa-¶ W-Ip-amÀ F-¶ ho-«-½ 2009 h-\n-X-IÄ-¡v Nn-´-bmWv Cu cw-K-s¯-¯n-¨-Xv. Hmtcm ta-J-esXm-gn- ]-cn-ioe-\w \Â-Ip-¶-Xn-\v H-ä-¸m-ew I-fn-sebpw sXm-gn-e-h-k-c-§Ä I-s|-¯p-¶-Xn tI-{µo-I-cn-¨v B-cw-`n-¨-Xm-Wv A-]v-k-c s{S\pw sa-jn-\-dnI-sf Ip-dn-¨-dn-bp-¶-Xn\psams¡ bv-\nw-Kv C³-Ìn-äyq-«v t^mÀ kv-In sU-h-e]v C-´y-bnep-S-\o-fw bm-{X- sN-t¿-|n h¶p. Xp-S-saâv B³-Uv am-t\-Pv-saâvv F-¶ Øm-]-\w. ¡-¯n ]-e t{]m-P-Iv-äp-Ifpw A-{]q-h-en-\m-bn km-cn-I-fn-se t»m-¡v-{]nânwKv, ayq-d s]k-aÀ-¸n-¡p-t¼mÄ C-Xv km-[n¡ptam F-¶v tNmbvân-wKv, lm³-Un-{Im-^v-äv, F-t¡m-{^-|ven Zn-¨v D-tZym-KØÀ \n-cp-Õm-l-s¸-Sp-¯p-am-bnDÂ-¸-¶-§-fp-sS \nÀ-am-Ww- Xp-S§n tlmw cp¶p. C-¶v H-ä-¸me-¯v kz-´-ambp-f-f lm³-Un\-gv-knw-Kv, sS-bv-e-dnw-Kv, km-\nä-dn \m-]v-In³ {Im-^väv bq-Wn-än-epĸ-sS 60 Hm-fw B-fp-IÄDÂ-¸m-Z\w, sam-_oÂ-t^m¬ dn-¸-b-dnw-Kv ¡v sXm-gn \Â-Im-\m-Ip-¶p.'' A-]v-k-c F-¶n§s\ hnhn-[ ta-J-e-I-fn-embn 20000 bpsS am-t\Pnw-Kv U-b-d-Iv-ädm-b hn-jv-Wp{]n-b hn-jv-Wp-{]n-b t¯m-fw t]À-¡v A-]vkc C-Xnt\m-S-Iw ]-d-bp-¶p. sXm-gn ]-cn-io-e-\w \Â-In-¡-gn-ªp. C´ yb ns e ]-c-¼-cm-KXam-b I-f-dp-IÄ D-]-tbm-Kn-¨v tem-¡Â skÂ-^v K-h¬-saâv Un¸mÀ-«v-saâpIÄ, Uns sk³ sN¿ p¶ XpWn-¯-c-§-fp-sS \nÀ-am-Ww, hm-g-\mF-kv.Pn.Fkv.ssh, Un-kv-{Sn-Iväv C³-U-kv-{So-kv sk-tâ-gvkv, knUvtIm XpS§n hnhn-[ K-h¬-saâv Un-¸mÀ-«v-saâp-I-fp- cp-I-fn \n-¶v \nÀ-an-¡p-¶ A-]qÀ-Æ-am-b km-cn-I-fp-sS DÂam-bn -k-l-I-cn-¨mWv ]-cn-ioe-\ ]-cn-]m-SnIÄ kw-L-Sn-¸n-¡p- ¸mZ\w XpS-§n sX-¿w, Xn-d, in-¦m-cn ta-fw Xp-S§n-b I-em¶-Xv. C-Xn-\mbn Hmtcm ta-J-e-I-fn-sebpw hn-Z-Kv-[-cp-sS tk cq-]-§-fn-epw kwKo-tXm-]-I-c-W-§-fnepw bp-hm-¡Ä-¡v {]mhoWyw \Â-Ip¶ ]-cn-io-e-\ ]-cn-]m-Sn-I-Ä kw-L-Sn-¸n-¡m³ h-\w {]-tbm-P-\-s¸-Sp-¯p¶-p-. X-bm-sd-Sp-¡p-I-bm-Wv hn-jv-Wp-{]nbbnt¸mÄ. sP-kn-sF-bpsS s_-Ìv hp-a³ F³{S-{]WÀ A-hmÀUv (H-ä-¸m-ew), \yq {KmaoWÀ¡v sXm-gn ]-cn-ioe-\w sP-kn-sF s_-Ìv t]-gv-k-Wm-en-än A-hmÀ-Uv, X-t±-i- kz-bw A-]v-k-c-bn-eqsS sXm-gn ]-cn-io-e\w e-`n¨ \q-dp-I-W- `-c-W Øm-]-\-§-fp-sS kv{Xo im-ào-I-c-W- ]-cn-]m-Sn-IÄ-¡p¡n-\p kv-{Xo-IÄ hnh-n[ ta-J-e-I-fnse kz-bw kw-cw-`-I-Xz- f-f hnhn-[ ]p-c-kv-Im-c-§Ä F-¶n-h-bpw e-`n-¨n-«p-|v. hnh-c¯n-eq-sS hn-P-b-Km-Y-IÄ c-Nn-¨-t¸mÄ ]p-cp-j³-am-cpw §Ä-¡v: 9447935772

38 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

U_nÄ tlmgvkv kv\mIvkv {_m³Uv Aw_m-knU-dm-bn am-kv-äÀ sj-^v In¨-sb amt\-PnwKv Ub -d-IväÀ hnt\mZv a-ªn-e A-h-X-cn-¸n-¡p¶p. amÀ¡-änKv P\-d amt\-PÀ kp\n ]n. Ir-jv-W³ k-ao]w

In

¨mSyqs_¶ bqSyq_v Nm-\-en-eq-sS Ip¡dn tjm t{]an-I-fpsS {]nb-Xm-c-am-bn amdnb Bdp-h-b-kp-Im-c³ enän sj^v amÌÀ In¨ U_nÄ tlmgvkv kv\mIvkv t{iWnbps-S {_m³Uv Aw_m-kn-U-dm-Ipw. Ikh Nn]vkv (I¸ Dt¸-cn), s]m-«täm Nn-]vkv, tNmt¡m ss_ävkv, hm\ne ss_ävkv, kvt{Sm _dn ss_ävkv, ]o-\«v Im-³Un, ]o-\-«v akme Xp-S§nb kv\m¡p-I-fm-Wv U_nÄ tlmgvkv ]pXn-b-Xmbn hn]-Wn-bn F¯n¡p¶-Xv.


Hmt«m-sam-_oÂ

AUTOMOBILE

A-ta-cn-¡³ C-e-{În-Iv B-Uw-_-c ImÀ \nÀ-am-Xm¡fm-b sS-kve tam-t«m-gv-kn-sâ {]-tXy-I-X-IÄ a-\-kn-em¡mw

hn¹-h¯n-s\m-cp-§n sS-kve tam-t«m-gv-kv tPmÀ-Pv Bâ-Wn

C-

-e-{În-Iv hm-l-\-§Ä am{Xw hn-]Wn-bn-end-¡n kp-Øn-cam-b K-XmK-X kw-h-n-[m-\-¯n-te-¡v temI-s¯ am-äp-I-sb-¶ e-£y-t¯m-sS {]-hÀ-¯n¡p-¶ A-ta-cn-¡³ Hm-t«m-tam-«n-hv & F\À-Pn kv-täm-td-Pv I-¼-\n-bm-Wv sS-kve tam-t«m-gvkv. Cu e£yw km- £ mÂ- ¡ - c n- ¡ p- ¶ - X n\m-bn sS-kve tam-t«m-gvkn-sâ Øm-]-I\pw No^v F-Iv-kn-Iyq-«nhv Hm-^ok-dpam-b Ce³ akv-Iv aq-¶v L-«-§-fp-Å H-cp am-kv-äÀ ¹m³ X-bm-dm¡n. Ip-d-ª F®w, Iq-Sp-X hn-e C-S¯-cw F®w, C-S¯-cw hn-e IqSn-b F-®w, Ip-d-ª hne

sh-bÀ A-]vtU-äv hgn 2.4 sk-¡³Un 0-60mph (97km/h) te-¡v F-¯m³ tamU 3 P100D¡v km[n-¡p-¶-tXm-sS tem-I-¯nse ^m-ÌÌv s{]m-U-£³ ImÀ F-¶ _-lpaXn C-Xn-\v kz-´-am-Ipw. kv-t]mÀ-Sv-kv bq-«n-en-än hm-l-\-§Ä-¡v hÀ-[n-¨p-hcp-¶ Un-amâv I-W-¡n-seSp-¯v tam-U X A-h-X-cn¸n-¡m-\p-Å {i-a-¯n-emWv sS-kve tam-t«m-gvkv. C-e-{În-Iv F-kv.bp-.hnbmb C-Xv H-scm-ä NmÀ-Pn 465 In-tem-ao-äÀ hsc Hm-Sn-¡m-w, 2.9 sk-¡ân 0-60 mph (97 km/h) F-¯m³ I-gn-bp-w. C-Xn G-gpt]À-¡v k-©-cn-¡m-\m-Ipw.

Ip-d-ª F®w, Iq-Sp-X hne: Cu B-Zy L-«-¯n-sâ ^-e-am-bn-cp¶p sS-kve tdm-Uv-kväÀ. H-ä NmÀPn 322 In-tem-ao-äÀ k-©-cn-¡m\m-hp-¶, 37 sk-¡ân 0-60mph (97km/h) F-¯m-\m-Ip-¶ C-e-{În-Iv kv-t]mÀ-Sv-kv Im-dm-WnXv.

Iq-Sp-X F®w, Ip-d-ª hne: am-ÌÀ ¹m-\n-se A-hkm-\ L-«am-b C-Xn sS-kv-e kr-ãn¨Xv sS-kve tam-U 3 F-¶ sk-Um³ Im-dmWv. Cu hÀ-jw amÀ-¨v 31 \v A-h-X-cn¸n-¨ hm-l-\w 2017 A-h-km-\-t¯msS D-]-t`m-àm-¡-fn-te-¡v F-¯p-sa¶m-Wv {]-Xo£.H-ä NmÀ-Pnw-Kn 346 In-tem-ao-äÀ Zqcw HmSn-¡m-hp-¶ Cu hm-l-\¯n\v 0-60 mph (97 km/h) se-¯m³ B-dv sk-¡ân Xm-sg k-a-bw a-Xn. 35,000 tUm-fdm-Wv (24 e-£-t¯mfw cq-]) hn-e. tamU Ssâ A-SnØm-\ hn-ebp-sS (75,000 tUmfÀ) ]-Ip-Xn-bn Xm-sg-bm-Wv ]pXnb tam-U-en-sâ hn-esb-¶-Xm-Wv {][m-\ {]-tXyIX.

C-S¯-cw F®w, C-S¯-cw hne: sS-kv-e tam-U S sâ DÂ-¸m-Z-\ ¯n-te-¡m-Wv c|mw L-«w F-¯n bXv. H-ä NmÀ-Pn 507 In-temao-äÀ hsc Hm-Sn-¡m-\m-hp-¶ 2.5 sk-¡ân 0-60mph (97km/h) F¯p¶ Cu- ImÀ t]mÀ-sj 918 kv-ss]-UÀ, s^-dm-dn em-s^-dm-dn Xp-S§nb tem-I-¯n-se ^m-Ì-Ìv s{]m-U-£³ Im-dp-I-fp-sS \n-c-bn-tes¡¯n. ]s£ Cu c-|v Im-dpIÄ¡pw c-|v ko-äv am{Xta D-Å-p, e-tK-Pv kv-t]-kv hf-sc Ip-d-h-m-Wv. F-¶m tamU SP100D F-¶ Ce-{ÎnIv HmÄþho ss{U-hv Im-dn-\v \m-ev tUm-dp-Ifpw IqSn-b ImÀtKm I-¸m-kn-änbpa-p|-v. A-Xn A-©v ap-XnÀ-¶-hÀ¡pw c-|v Ip-«n-IÄ¡pw bm-{X sN-¿m-\m-Ipw. Cu am-kw \S¡p¶ tkm-^v-äv

sS-kvebpsS ^ot¨-gvkv kq-¸À NmÀPÀ: D-]t- `m-àm¡Ä-¡v, G-ähpw Ip-dª tÌm-¸n ZoÀ-LZ- q-cw bm-{X

sN-¿m-\m-bn- sS-kve tam-t«m-gvk - v kuP-\y NmÀ-Pnw-Kv kvt- ä-j\ - p-If - p-sS hen-b \n-cb - m-Wv H-cp-¡n-bn-cn-¡p-¶Xv. C-t¸mÄ tem-I¯ - n-se G-ähpw thK-Xt- bdn-b NmÀ-Pnw-Kv kvt- ä-j\ - m-Wv sS-kve kq-¸À NmÀPÀ. tkm-^v-ävsh-bÀ A-]v-tUäv: sS-kve tam-t«m-gv-kn-sâ k-hn-tijam-sbmcp {]-tXy-I-X-bmWv HmhÀþZnþFbÀ tkm-^v-ävsh-bÀ A-]vtU-äpIÄ. \-ap-¡v kvamÀ-«-vt^m-Wn A-]v-tU-äp-IÄ e-`y-am-Ip-¶Xpt]m-se Im-dn e-`n-¡p-sa-¶À°w. C¯-cw A-]v-tU-äp-IÄ Im-dn-sâ {]-I-S-\-¯n km-cam-b hy-Xym-k-ap|m-¡m³ {]m-]v-X-amWv. tSm-¸v kv-]oUv Iq-«p-I, bq-kÀ CâÀ-t^-kn am-ä-§-fp-|m-¡p-I, ]pXn-b ^ot¨-gvkv tNÀ-¡p-I.... Xp-S-§nb-h-sbm-s¡ tkm-^v-ävsh-bÀ A-]v-tU-j-\n-eq-sS km-[n-¡pw. Hmt«m ss]eäv: F-bÀ-{Im-^vä - nteXn\p k-am-\am-b Hmt«m-ss]e-äv kwhn-[m-\a - m-Wv sS-kve - bn-epw. C-Xnse Hm¬-t_mÀ-Uv Iw-]yq-«d - p-IÄ ss{Uhsd k-lm-bn-¡p-w, A-[zm-\w Ip-db - v-

¡pw. B - I - vä - n-th-äv sN-bvX - m Cu kw-hn-[m-\w Im-dn-sâ \n-b{- ´-Ww G-sä-Sp-¡pw. B-hi - yam-b L-«¯ - n ss{U-hv sN-¿m³ ss{U-hÀ D-|m-bncn-¡W - w. (Imc-Ww C-t¸mfn-Xv _o-äm tam-Un-em-Wv.) kv-amÀ«v-t^m-Wn sS-kv-e B-¸v h-gn B-Iv-än-th-äv sN-¿m-hp-¶ a-säm-cp ^o-¨-dmWv Summon. ImÀ X-\nsb ss{U-hv sN-bv-Xv \n-§-fp-sS A-Sp-¯p h-¶v ap-¶n- ]mÀ-¡v sN-¿p-¶ Cu ^o-¨dn C-t¸mÄ K-cm-Pn \n-¶v hml-\w Cd¡m-t\ I-gnbq. `m-hnbn \n-b-a-]-cam-b A-\p-a-Xn-IÄ In-«p-¶-tXm-sS cm-Py-m-XnÀ-¯n-¡pÅn F-hn-sSbpw Cu kw-hn-[m-\w {]-tbm-P-\-s¸-Sp-¯m-hp-¶ co-Xn-bn tkm-^v-ävsh-bÀ A-]v-tU-äv e-`y-am-¡psa-¶v C-e³ ]-d-bp¶p. kp-c£ - n-XXzw: bp.Fkv \m-jW -  ssl-th {Sm-^n-Iv tk-^vä - n A-Uva - n-\nkvt- {Sj³ (NHTSA) sS-kve tamU S\v 5-kvä - mÀ tk-^vä - n td-änw-Kv \ÂIp-Ib - p-|m-bn. (sS-Ìv sN-¿s - ¸-Sp-¶ Im-dp-If - n H-cp i-Xa - m-\¯ - n-\v am{Xw \Â-Ip-¶ td-änw-Km-WnXv). sam-¯¯n am-{XaÃ, FÃm D-]h - n-`m-K§ - fnepw Cu td-änw-Kv t\-Sn-bn-«p-ap-|v. D-bÀ-¶ th-KX - b - n-ep-Å A-]I - S- §-fn Kp-cp-Xc - am-b ]-cn¡-n\ - p-Å km-[yX-sb A-Sn-Øm-\a - m-¡n-bmWv NHTSA kvä - mÀ td-änw-Kv \Â-Ip-¶X - v. km-[y-X 10 i-Xa - m-\tam A-Xn- Xmsgtbm B-sW-¦n- 5þkvä - mÀ td-änw-Kv e-`n-¡p-w. ap-¶nepw ]n-¶n-epw h-i-§-fn- \n¶pw Io-gv-ta-embpw hml-\w a-dn-bp-t¼m-Ä bm-{X-¡mÀ-¡v ]-cn-¡p|m-Im-\p-Å km-[yX G-ähpw Ip-d-hmbmXn-\mÂ, BsI kv-tImÀ 5.4 t\Sn tam-U S sd-t¡m-Un«p. C-tXmsS sS-kve-bp-sS sk-Um-³ kvtIm-dn ]-e F-kv.bp.hn-I -fp-sSbpw ap-¶n-se-¯n. bq-tdm]y³ \yq ImÀ A-k-kv-saâv t{]m-{Kmapw sS-kve tamU S\v 5þkv-ämÀ tk-^v-än td-änw-Kv \ÂIn. \n-e-hn-epÅ-Xn- G-ähpw kp-c-£n-Xam-b F-kv.bp.hn F-¶mWv tamU Xs\ sS-kve hn-ti-jn-¸n-¡p-¶Xv. Hmtcm tk^v-än hn-`m-K-¯nepw 5-ÌmÀ td-änwKv e-`n-¡p--sa-¶v {]-Xo-£n-¡-s¸Sp¶ B-Zy F-kv.bp.hn-bm-WnXv. 2017 ]-IpXn-tbm-sS DÂ-¸mZ-\w B-cw-`n-¡p-¶ G-ähpw ]pXn-b sS-kve tam-U 3 bpsS cq-]IÂ-¸-\bpw 5þkv-ämÀ td-änw-Kv t\-Sp-¶ hn[¯n-em-Wv.

[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

39


_nkn-\kv tIcf

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[\w \yqkv _yqtdm

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an-I-¨ t]-¸À {]-k-tâ-j-\v am-t\-Pv-saâv hn-ZymÀ-°n-a-cw sIm-|p-f-f sXm-gn \-ãw Xm-c-X-tay-\ Ip-d-hpf-f kw-kv-Ym-\-am-Wv tI-c-f-sa-¶pw k-am-[m-\-]-c-am-b IÄ-¡v \Â-Ip-¶ Sn.Fw.F þ-Inw-kv A-hmÀ-Uv C³-Ìnhy-h-km-bm-´-co-£w \n-e-\nÂ-¡p-¶ \m-Sm-Wn-sX-¶pw äyq-«v Hm-^v am-t\-Pv-saâv C³ tI-c-f-bn-se Fw._n.F ap-Jy-a-{´n ]n-W-dm-bn hn-P-b³. Xn-cp-h-\-´-]p-cw am-t\- hn-ZymÀ-°n Fw. jm-tcm¬ ap-Jy-a-{´n-bn \n-¶v G-äp hm-§n. kw-Øm-\-¯n-sâ Pv-saâv A-tkm-kn-tb-jk- a - { K- h n- I - k - \ - ¯ n- \ p- X sâ hmÀ-jn-I k-t½-fIp-¶ ]-e ]-²-Xn-IÄ-¡pw \-am-b {Sn-a 2016 D-Zv-Lm-S{Sn-a-bn-se -NÀ-¨-IÄ t{]-c\w sN-¿p-I-bm-bn-cp-¶p I-am-bn-«p-s|-¶pw Im-emA-t±-lw. \p-kr-X-am-b hn-j-b-§-fmtI-{µ kÀ-¡mÀ A-SWv NÀ-¨- sN-¿-s¸Sp-¶-sX¨p-]q-«n-b ]-e hy-h-km-b ¶pw F-kv. cm-a\m-Yv ]-dØm-]-\-§-fpw G-sä-Sp-¯v ªp. Sp-thÀ-Uv-kv F ^m hn- P - b - ¯ n- s e¯n- ¡ m³-ÌÀ, kv-amÀ-«À B³-Uv kw- Ø m- \ - ¯ n- \ m- b n- « p¢o-\À tI-c-f F-¶-Xm-bns|-¶pw ap-Jy-a-{´n cp-¶p C-¯-h-W-s¯ Iq-«n-t¨À-¯p. Sn.Fw.F {]Xow. {Sn-a tIm sN-bÀ-am³ "{Sna 2016' ap-Jy-a{´n ]n-W-dm-bn hn-Pb³ D-Zv-LmS-\w sN-¿p¶p kn-Uâv F-kv cm-a-\m-Yv Fw.BÀ kp-{_-a-Wy³, {SnA-[y-£\m-b N-S-§n {Sna am-t\-Pv-saâv eo-UÀ-jn-¸v ]p-c-kv-Im-cw k¬-sS-Iv a P-\-d I¬-ho-\À F-¨.v hn-t\m-Zv, Sn.Fw.F sk-{I«dn Pn. D-®n-Ir-jv-W³ Xp-S-§n-b-hÀ kw-km-cn-¨p. kn-C-H \-µ-Ip-am-dn-\v ap-Jy-a-{´n k-½m-\n-¨p.

Imgv-N-]-cn-an-X-À-¡v Pohn-X amÀ-K-w \ÂIn A-k-äv- tlmwkv {]

ap-J sI«n-S \nÀ-am-Xm-¡fmb A-käv- tlmw-kn-sâ t\-Xr-Xz-¯n tem-I `n-¶-ti-jn Zn-\-t¯m-S-\p-_-Ôn¨v Im-gv-N-bnÃm-¯-hÀ \-S-¯p¶ tImÄ skâÀ sImÃ-¯v {]-hÀ¯-\-am-cw-`n-¨p. hnhn-[ hn-`m-K¯n-ep-f-f-hÀ¡v ]n´p-W \Â-Ip¶-Xn-\p-f-f A-käv- tlmw-knâ km-aq-ly {]-Xn-_²-Xm {]-hÀ¯-\-§-fp-sS `m-K-am-bm-Wv Imgv-N ]-cn-an-XÀ-¡v tPm-en e-`y-am-¡p-¶-sX-¶v Ak-äv tlmw-kv am-t\-Pnw-Kv U-bd-Iv-äÀ hn.kp-\n Ip-amÀ ]-d-ªp. tI-c-f ss»³-Uv s^-U-td-j-\p-am-bn k-l-I-cn-¨m-Wv A-k-äv- tlmw-kv C³-ssk-äv F¶ ]²-Xn \-S-¸m-¡p-¶-Xv.

tIc-f Sm-Iv-kv {]m-Îo-j-tWgvkv A-tkm-kn-tbj-\v ]pXn-b `m-c-hm-ln-IÄ tI c-f Sm-Iv-kv {]m- Î o- j - t Wgv

kv A-tkm-kntb-j-³ kw Øm-\ {]-knUâm-bn Fw K- t W- i - s \bpw P-\-d sk-{I-«Fw.K-tW-i-³ hn.F³ A-\n- dn-bm-bn hn.F³ A-\n-en-s\bpw sX-c-sª-Sp¯p. F³ {]-Im-i³ B-Wv {S-jdÀ.

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^pUv sS-¡v tI-c-f 2017, P-\p-h-cn 12þ14, sIm¨n -^pUv sS-¡v tI-c-f 2017, P-\p-h-cn 12þ14, cm-Po-hv-Km-Ôn C³-tUmÀ kv-tä-Unbw, I-S-h{´, sIm¨n, t^m¬: +91 484 2320290, 6990290, Cþsa-bvÂ: info@cruzexpos.com, event@cruzexpos.com, www.cruzexpose.com

-s]À-t^m-a³-kv

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-]mÀ-Sv-WÀ-jn-¸v k-an-äv 2017, P-\p-h-cn 27þ28, APIIC {Ku|v, hn-im-J-]-«Ww, B-{Ô-{]-tZiv, t^m¬: 91 11 24629994-7 Cþsa-bvÂ: hema.malini@cii.in, www.partner shipsummit.com

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40[\w hyh-kmb hmWnPy ssZzhm-cnI

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Unkw_À 31, 2016

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[\w hyh-kmb hmWnPy ssZzhm-cnI Unkw_À 31, 2016

41


Hmt«m-sam-_oÂ

AUTOMOBILE

CAR BUYER’S GUIDE

bqkv-Uv ImÀ hm-§mw, kmw sI.Fkv ImÀ hm-§m³ B-{K-ln-¡p¶-hÀ-¡v t\Àh-gn Im-«m³ C-Xm k-a-{Kam-b ImÀ _-tb-gv-kv ssKUv. hnhn-[ ImÀ Uo-eÀjn-¸p-I-fn tk-h\-a-\p-jvTn-¨ ti-jw Hm-t«m-sam-_o I¬-kÄ-«âm-bn {]-hÀ-¯n-¡p¶ kmw sI.F-kv X-sâ A-\p-`-hk-¼-¯n \n-¶v D-cp-¯n-cn-ª \nÀ-tZ-i-§-fm-Wv Cu te-J-\ -]-c -¼-c-bn-eq-sS A-h -X-cn-¸n-¡p-¶-Xv

kv-amÀ-«m-bn

]pXn-b ImÀ hm-§p-¶Xp-t]m-se A-{X F-fp-¸-a-sÃ-¦nepw bq-kv-Uv ImÀ hm-§p-¶-Xn-\v \n-ch-[n sa-¨-§-fp|v

A

-Xn-th-Kw h-f-cp-¶ ImÀ hn]-Wns¡m-¸w bq-kv-Uv ImÀ hn-]-Wnbpw h-f-cp-¶p|v. bq-kv-Uv ImÀ hm-§pt¼mÄ {i-²n-t¡-| Im-cy-§-sf-Ipdn-¨mWv Cu e-¡-¯nÂ. ]pXn-b ImÀ hm-§p-¶Xp-t]m-se A-{X F-fp-¸-a-sÃ-¦nepw bq-kv-Uv ImÀ hm-§p-¶Xn-\v \n-ch-[n sa-¨-§-fp|v. ]-e-t¸mgpw A-sXm-cp kv-amÀ-«v Xo-cp-am-\hpw B-Im-dp-|v. bq-kv-Uv Im-dn-\v tdm-Uv Sm-Iv-kv A-Sbvt¡-|. ]pXn-b Im-dn-\v c-Pn-kv-t{S-j³ sN-e-hp-Ifpw D-bÀ-¶ C³-jp-d³-kv {]o-an-bhpw \Â-tI|n-h-cpw. a-säm-cp {][m-\ Imcyw \n-§Ä-¡v \n-§-fp-sS _-P-än-\v ap-I-fn-ep-Å ImÀ- hm§m³ I-gnbpw F-¶-XmWv. D-Zm-l-c-W-¯n-\v 10 e£w cq-]-bm-Wv \n-§-fp-sS _-P-sä-¦n B hn-e-bv¡p-Å ]pXn-b ImÀ am-{X-ta hm§m-\mhq. F-¶m bq-kv-Uv ImÀ B-Wv Dt±-in-¡p-¶-sX-¦n 18þ20 e-£w cq-]-bp-sS ImÀ hm-§m-\m-Ipw. F-¶m- Nne tZm-j-h-i-§-fp|v. bq-kvUv Im-dn-\v hm-dân-bp-|m-InÃ. hn-e \n-Ý-bn¡p-¶-Xn-\v Ir-Xyam-b am-\-Z-Þ§Ä CÃ. b-{´-]-cam-b A-h-Ø-sb-¡p-dn-¨v bm-sXm-cp D-d-¸p-anÃ. Im-e-l-c-W-s¸-« ^o-t¨-gv-km-bncn¡mw A-Xn-ep-|m-Ip-I. AXp-sIm-|pX-s¶ bq-kv-Uv ImÀ hm-§p-¶-Xn-\v A-Xn-tâXm-b dn-kv-Iv D|v. bq-kv-Uv ImÀ F§-s\ hm-§W-sa¶pw A-Xn F-s´m-s¡ Im-cy-§Ä ]cn-tim-[n-¡-W-sa¶pw a\kn-em-¡mw.

tlmw hÀ-¡v sN¿q bq-kv-Uv Im-dn-\p-th-|n-bp-Å A-t\z j-Ww B-cw-`n-¡p-¶-Xn-\p ap-¼v \n-§-fpsS _P-äv F-{X-bm-sW-¶v Xo-cp-am-\n-¡p-I. \n-§-fp-sS B-h-iyw, _-Päv, Po-hn-X-ssi-en Xp-S§n-b L-S-I-§fpw ]-cn-K-Wn-¡Ww. 3þ5 hÀ-jw ]-g-¡-ap-Å, H-cm-fp-sS D-S-aØ-X-bnem-bn-cp-¶ ImÀ AXpw \n-§-fp-sS Su-Wn \n-¶pX-s¶ e-`n-¡p-I-bm-sW-¦n A-sXm-cp

42 [\w hyh-kmb hmWnPy ssZzhm-cnI

Unkw_À 31, 2016

thWw. S-b-dp-Ifpw kq-£v-a-am-bn t\m-¡Ww. an-I-¨ hm-§-em-bn-cn-¡pw. 40,000þ60,000 Intem-ao-ä-dn-\n-S-bn Hm-Sn-b, \-¶m-bn ]-cn-N-cn-¨ S-b-dn-sâbpw hn³-Uv joÂ-Uv ¥m-kn-sâbpw tU-äv A-dn-ªm hm-l-\¯n-sâ DÂ-¸m-Z-\ ImÀ B-Wv A-sX-¦n Iq-Sp-X \ÃXv. hÀ-jw A-dn-bm-\m-Ipw. ]cn-tim-[-\ \-SI¼-\n ]n³-h-en¨ tam-U-ep-IÄ hm-§m¯m³ H-cp hn-Z-Kv-[s\tbm sa-¡m-\n-¡ns\ Xn-cn-¡p-¶-Xm-bn-cn¡pw \ÃXv. tbm sIm-|p-t]m-Ip¶-Xv \-¶m-bn-cn-¡pw. tamUnss^ sN-bv-XtXm- {]-I-S-\-an-I-hnIm-dn-sâ sa-bvâ-\³-kv \-S-¯n-bn-«p-Å \m-bn Syq¬ sN-bv-XtXm B-b ImÀ hm-§mUo-eÀ/hÀ-Iv tjmXn-cn-¡p-I. ap-gp-h-\m-bn ¸n hn-fn¨v Hmtcm ho|pw s]-bvâv sN-bvRESALE VALUE TABLE – {]m-h-iyhpw kÀ-hoXtXm ^n-\m³-kv I¼% OF ON-ROAD PRICE kn-\v \Â-Ip-t¼m-gpf-f \n Xn-cn-¨p-hm-§n-btXm Hm-tUm ao-äÀ do-Unw-Kv Age of Car Depreciation Slabs B-b Im-dp-IÄ H-gn-hmA-dn-bWw. ¡-Ww. D-]-tbm-Kw Ip-dFirst 6 months 10%-15% ª Im-dp-Ifpw hm-§m³ hn-e 6 Months - 1 yr 15% - 20% A\p-tbm-Py-aÃ. D-Zm-l-cXo-cp-am-\n¡p-I W-¯n-\v 10 hÀ-jw ]-g1 Yr - 2 Yr 20% - 30% ¡-ap-Å ImÀ 30,000 InIm-dn-sâ ]-g¡w, 2 Yr - 3 Yr 30% - 35% tem-aoätd Hm-Sn-bn-«p-ÅqD-S-a-Ø-cp-sS F®w, sh-¦n A-Xv \n-ch-[n 3 Yr - 4 Yr 35% - 40% F-{X In-tem-aoäÀ Imew Hm-Sm-Xn-cp-¶n-«p-|v HmSn, A-]-I-S-§ In 5th year 50% to 55% - car F-¶m-WÀ°w. -fp-sS N-cn-{Xw, value almost half Nn-e ImÀ \nÀ-am-Xm]p-dw -`m-K-s¯bpw ¡fpw Uo-eÀ-jn-¸p-Ifpw 5 Yr - 7 Yr 55% - 65% DÄ-h-i-s¯bpw AhkÀ«n-ss^-Uv bq-kv-Uv 7 th Yr - 10 Yr 65% - 80% Ø, sa-¡m-\n-¡Â Im-dp-IÄ hnÂ-¡p¶p. I-|oj³, hm-l-\11 th Yr 14 th yr 80% 90% C¯-cw Im-dp-IÄ hn-i¯n-sâ tc-J-IÄ bZam-b ]cn-tim-[-\-IÄ 15 yrs and above 90% or more YmÀ-°am-tWm? ¡pw Uo-e-dp-tSXm-b do Xp-S§n-b L-S-I-§-fmI-|o-jWnw-Kn-\pw ti Wv bq-kv-Uv Im-dn-j-am-Wv hn-¸\-s¡-¯p-¶Xv. G-Xm\pw sâ hn-e \nÀ-W-bn-¡p-¶Xv. Ime-s¯ hm-dân-tbm-Sv Iq-Sn-bm-Wv C¯-cw Im-dn-sâ H-dn-Pn-\ tUm-Iyp-sa-tâ-j\pw Im-dp-IÄ D-]-t`m-àm-hn-\v \Â-Ip-¶-Xv. 5þ10 kÀ-ho-kv N-cn-{Xhpw Ir-Xy-am-bn ]cn-timi-X-am-\w hn-e Iq-Sp-X-em-sW-¦nepw kÀ«n[n-¡p-I. c-Pn-kv-t{S-j³ kÀ-«n-^n¡äv (RC) ss^-Uv Im-dp-IÄ \-sÃmcp Hm-]v-j-\mWv. F¦nepw sa-¡m-\n-¡Â I-|o-j³ a-\-kn-em- _p¡v, RTO B-bp-jvIme tdm-Uv \n-Ip-Xn-bpsS c-koXv, C³-jp-d³-kv t]m-fnkn, A-Xnsâ ¡n-bn-«p-th-Ww H-cp Xo-cp-am-\-sa-Sp-¡m³. Im-em-h[n. H-dn-Pn-\ C³-thm-bvkv, hm-bv-]sb-Sp-¯n-cp-¶p-sh-¦n ^n-\m³kv NOC Xp-Si-cn-bm-bn hn-e-bn-cp¯pI §n-b-h-bm-Wv {][m-\ tc-JIÄ. DRC F-¶ an-I-¨ kÀ-ho-kv N-cn-{X-ap-Å hml-\w ]-Zw F-hn-sS-sb-¦nepw D-t|m-sb-¶v hm-§p-¶-Xm-bn-cn¡pw G-ähpw sa¨w. H-scm-ä ]cn-tim-[n-¡-Ww. Uyq-¹n-t¡-äv c-Pn-kv-t{SAw-KoIr-X kÀ-ho-kv skâ-dn-em-Wv sa-bvâj³ kÀ-«n-^n¡-äv F-¶m-Wv A-Xn-sâ \³-kv \-S-¯n-bn-«p-Å-sX-¦n Iq-Sp-X \ AÀ°w. ÃXv. F-¦n F-{X kÀ-ho-kv sN-bvXp, G-sXm-s¡ ]mÀ-Sv-kv amän, ]-g-b A-]-IC-\n hml-\w kz-´-am¡mw S-§-fp-sS N-cn-{Xw... Xp-S-§nb-h-sbm-s¡ H-dn-Pn-\ BÀ-kn _p¡pw a-äp t]-¸-dpA-dn-bm-\m-Ipw. hm-l-\-¯n-sâ A-Sn-`mKw, Ifpw \n-§Ä-¡v ssI-am-dp-t¼mÄ am-{Xw _q-«v-en-Uv, s{^-bnwkv, tUm-dp-IÄ Xp-S§n-b ap-gp-h³ Xp-Ibpw A-S-bv-¡p-I. BÀ-kn `m-K-§fn-sem-s¡ A-]-I-S-¯n-sâ AS-bm-f_p-¡v \n-§Ä-¡v ssI-am-dn-bn-«n-sÃ-¦n §Ä D-t|m-sb-¶v ]cn-tim-[n-¡pI. Hm-bvÂ, (hmbv-] A-S-¨p-XoÀ-¯v _m-¦n \n¶v NOC t{_¡v, {Sm³-kv-an-j³ ^ve-`n-¡m-\p-s|-¦nÂ) 20þ25 i-X-am-\w ]n-Snfq-bn-Uv XpS-§n G-sX¨p-sh-¨v _m-¡n XpI-tb \Â-Imhq. Imdpw ¦nepw X-c-¯n-ep-Å ap-gp-h³ H-dn-Pn-\- tUm-Iyp-saâpw ssI-am-dp^v-fq-bn-Uv tNmÀ-¨ t¼mÄ am-{X-ta ap-gp-h³ Xp-Ibpw \Â-tI-|D-t|m-sb-¶v ]-cnXpÅq. Uyq-¹n-t¡-äv Io hm-§m³ HmÀ-antim[n-¡Ww. ¡p-I. {S-¦v Xpd-¶v hoÂ-Pm-¡v ] C-sXÃmw I-gn-ªv hml-\w kz-´-am-¡ncn-tim-[n-¡p-Ib-ti-jw A-Xv G-ähpw an-I-¨ sa-¡m-\n-¡Â bpw kv-s]-bÀ I-|o-j-\nepw B-IÀ-j-Iam-b cq-]-¯nepw S-b-dn-sâ A-hB-¡n am-äm³ AÂ-¸w ]-Ww Iq-Sn sN-e-h-gnØ A-dn-bp-Ibpw ¡mw. Happy & Safe Motoring!


Dhanam Vyavasaya Vanijya Dwaivarika - December 31, 2016 - `30

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Printed and published by Vijay Kurian Abraham for Dhanam Publications Pvt. Ltd., Cheruparambath Road, Kadavanthra, Kochi-682 020. Printed at S.T.Reddiar & Sons, Ernakulam. Editor: Kurian Abraham

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