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Your Promo!onal Campaign Plan

1


Campaign
Name
and
Type
 
 
 CHILLAX

Planned
Launch
Date:
 
25/12/2013 


Primary
Purpose
or
Objective
 What
is
the
main
outcome
you
intend
to
achieve?

Tie
it
back
to
the
relevant
marketing
objective. 
 inform prospective customers of our business, encourage them to inquire and place reservations. To

Intended
Results
 List
any
other
desired
outcomes
of
the
campaign.
 
 1



 inform business existence. To

2



 generate phone and online inquiries. To

3



 gain reservations/bookings. To

4


5


6


7


8


9


10



 
 
 
 


298
Markham
St.
Suite
5,
Toronto
ON
M6J
2G6
Canada
T
1.877.500.0057
T
416.960.4240
 E
sales@adbase.com

W
www.adbase.com



Your Promo!onal Campaign Plan

2


Specific
Tactics
 What
are
the
specific
marketing
activities
–
tactics
‐
for
the
campaign?
How
will
you
execute
each
tactic?
 
 
 1


2


3


4


5


Specific
Tactics


How
will
you
execute
each
tactic?


Educate 


We'll post facebook ads and run a business website that'll 
 give more details about the flat and explain the conditions of the business USP

Inform 


We'll give out business cards and brochure with our 
 contact details.

Persuade 


With search engine optimiser, it will make it easier to lead 
 them to the business website and facebook page.

Required
Materials/Components
 What
materials
will
you
require
to
execute
the
campaign?
(i.e.
printed
materials,
email
designs,
copywriting
or
design
 work.)
 
 Required
Materials


Estimated
Cost


Business cards 


$116/1000 pieces including postage 


Brochures 


$396/1000 pieces including postage 



 Letterheads


 $520/500 pieces including envelope and postage


 
 Website design, facebook page builder, search engine optimiser $30/month *premium 



 
 


298
Markham
St.
Suite
5,
Toronto
ON
M6J
2G6
Canada
T
1.877.500.0057
T
416.960.4240
 E
sales@adbase.com

W
www.adbase.com



Your Promo!onal Campaign Plan

3


Key
Messaging
 What
are
the
key
points
you
want
to
communicate
in
this
campaign?
 
 1


I
 want people receiving the printed promotional tools to call and inquire.

2


I
 want people visiting the website to inquire about the USP

3


I
 want people receiving the printed promotional tool to visit our website

4


I
 want people to visit our facebook page and encourage them to

5



 What
is
the
desired
buyer
response?
How
do
you
want
the
buyer
to
feel
when
he/she
sees
this
campaign?
 
 I
want the customer to feel relaxed and welcomed, that they're queries will be appreciated and that they will be pampered when they choose to stay with us.

Offer/Call
to
Action
 What
do
you
want
the
prospect
to
do
after
seeing
your
campaign?
 
 
 call and inquire, to visit our website or facebook page and leave comments. To

Follow
Up
 How
will
you
follow
up
on
prospects
who
do
take
action?
 
 
 We'll send out thank you emails with 10% discount codes for those who visited the website and facebook page while those who inquired via phone will be offered a 10% discount should they choose to make a reservation.


 
 
 


298
Markham
St.
Suite
5,
Toronto
ON
M6J
2G6
Canada
T
1.877.500.0057
T
416.960.4240
 E
sales@adbase.com

W
www.adbase.com



Your Promo!onal Campaign Plan

4



 How
and/or
will
you
follow
up
on
prospects
who
do
not
respond
to
the
campaign?
 
 If
Yes,
then
how?
 
 


Yes


No


Timing
 What
is
the
chronology
and
timing
of
the
required
action
steps
and
dates
for
completion?
 
 Task


Due
Date


Actual
Completion
Date


Response
Results
(post
campaign)



 
 


298
Markham
St.
Suite
5,
Toronto
ON
M6J
2G6
Canada
T
1.877.500.0057
T
416.960.4240
 E
sales@adbase.com

W
www.adbase.com



Your Promo!onal Campaign Plan

5


Campaign
Budget
 Look
at
costs
for
the
determined
tactics.
Set
your
budget,
and
remember
to
calculate
it
to
the
appropriate
percentage
 of
your
overall
marketing
budget.
 
 Your
Budget
for
this
Campaign:
 
$3,000.00 
 Percentage
of
Overall
Marketing
Budget:
 
 5.00 %
 
 


Measures
of
Success
 


Target


Actual



 Targeted
new
sales
from
campaign?
 
 What
is
the
planned
Return
on
Investment?
 (New
sales
minus
marketing
cost
/marketing
cost.)
 
 Targeted
number
of
leads
from
the
campaign?
 
 Targeted
number
of
new
clients
from
the
campaign?



 
 
 




 
 





 
 




 
 
 




 
 





 
 



(Record
Post
Campaign)


Other
Measures
of
Success
 



 
 


298
Markham
St.
Suite
5,
Toronto
ON
M6J
2G6
Canada
T
1.877.500.0057
T
416.960.4240
 E
sales@adbase.com

W
www.adbase.com



Promotional campaign plan2008