Page 1


design project 1 designing to speak your mind Design a body of work that aims to create public dialog regarding a specific social issue of your choosing. Your final solutions can be in any format, provided it is appropriate to the subject matter: a series of posters, a magazine, a Web site, informational mailers, or any combination thereof. The rationale for choosing the construct should be validated by your choice of topic and target audience. The topic can be as general (domestic violence) or as specific (child abuse in rural areas) as you wish. You must determine your target audience and your tenor immediately. Will you use humor? Satire? Shock? An appeal to intellect? Only then can you determine what elements will be best fitted to the project. The objective is to communicate the desired message to the desired target audience in as effective a fashion as possible.

Design Component Design a substantial body of work that aims to create public dialog regarding a specific social issue of your choosing. Your final solutions can be in any format, provided the format is appropriate to the subject matter. If print work is a component of the project, the work should be comped in a professional manner. The objective is to communicate the desired message to the desired target audience in an effective fashion as possible.

page

2

Discussion/Critique Component You are required to post a proposal for your initial research for class discussion by Unit 2. Roughs for Design Project 1, in PDF format, will posted for class discussion in Unit 3. On this date, you must submit accomplished explorations with numerous typographic, compositional and color variations.


Whose woods these are, I do not know. . . BIG WIND - blow me

Design Brief: Project 1 grds 760 winter 2012

“Lights, shadows, noise, TV and phone interruption, gawkers, accidents, lost views and plummeting property values, and more...” “We felt sick at the end of every day . . . like we had to get away and take a break from the twirling blades and the surreal atmosphere.” Sue Sliwinski, Sardinia, N.Y., 2005

page

3

Vermonters have always prided themselves on being green without trying too hard. It’s just part of the lifestyle where mother nature is queen even when she is not always welcome during subzero nights and endless winters. Such is the life of the Vermonter, a fiercely independent people who take pride in their pristine green mountains. While much of its beauty remains untouched, Vermont may appear as the land of milk and honey but that does not mean that it should be forced to litter the landscape with wind farms just because they are a cleaner energy alternative to fossil fuels.

“They are shocked at the noise. It is unnatural and rhythmic, intrusive and unpredictable.” Eric Rosenbloom

Windmills harken back to the days of Don Quixote and the beautiful old Dutch windmills of lore. However, the windmills, or wind turbines of today are not anything like that of yesteryear. Yes they are a clean source of energy in that they emit very little gases or pollutants into the atmosphere, but they do have many hazardous and environmentally detrimental side effects that not only adversely affect wildlife but also destroy mountain ridge lines and emit a deafening, disorienting and constant whirring noise.


What ever happened to “small is beautiful?” }

Joanna Lake, March 30, 2005 Originally published in the Burlington (Vt.) Free Press,

RESEARCH BLOWING IN THE WINDWIND FARMS Design Brief: Project 1 “Lights, shadows, noise, TV and phone interruption, gawkers, accidents, lost views and plummeting property values, and more...”

page

4

“We felt sick at the end of every day . . . like we had to get away and take a break from the twirling blades and the surreal atmosphere.” Sue Sliwinski of Sardinia, N.Y., 2005

Green renewable energy is absolutely the path that we as caretakers of this planet should pursue. With today’s dwindling fossil fuels and the effect they have on our atmosphere and global warming it is no wonder we should be looking to alternative and clean forms of energy. In theory, wind turbines that harness Mother Nature’s never ending source of wind without emitting damaging gasses into the atmosphere sound like a perfect solution. But in reality not all green energy is good energy or worth the sacrifices that are needed to make it work even marginally. These massive structures do great harm to the environment, the wildlife habitat, the visual landscape, the value of property and the health of the people living within range of its deafening noise, not to mention that it does not produce enough power to replace any traditional power plants. So why are these monstrosities being allowed to take over untouched mountainscapes and seascapes? Many proponents of green energy are quick to jump on all forms of renewable energy sources. And they should be commended for thinking outside the box and tirelessly advocating for such energy possibilities. Unfortunately, with the development of wind farms this is not the case and the question is perhaps best answered by big business rather than rural and unsuspecting Vermonters. Government subsidies


don quioxte was right! fight wind turbines “Rural America is no different to these companies than indigenous communities or “third-world” countries. Enrich a few of the natives, persuade others of your “progressive” intentions, pay for a school or fire truck, pit the rest against each other, and take what you want.” - Eric Rosenbloom Exploitation and destruction: some things to know about industrial wind power

page

5

and massive tax breaks are being allocated to states who allow such wind farms to occupy their lands. Think Solyndra, or Karma Fisker, massive amounts of stimulus money was handed out to these companies to foster renewable forms of energy. And business entrepreneurs with dollar signs in their eyes took advantage. When free money is being handed out don’t think everyone has the nation’s best interest at heart rather they have their own pockets in mind while standing in line with their hand out.

WIND TURBINES

Today’s wind turbines can stand over 400 ft tall. That is taller than the Statue of Liberty or the Washington Monument. Imagine an entire ridgeline of these whirling metal machines looming high above the trees. Unfortunately, one no longer needs to imagine this, just visit Lowell or Sheffield Vermont and see for yourself. Even proponents of these farms have had mixed feelings when viewing the forever damaged mountains. In order to erect these 40 story high turbines, huge swaths of untouched mountainside must be clear cut, forever changing the wildlife that inhabit the area the intact ecosystem and the visual terrain. Highways as wide as an interstate will have to be cut into the hillside to accommodate the tractors and heavy equipment needed to assemble and erect


gone with the wind Vermonts green mountaintops

page

6

“The people of Denmark have not allowed a new turbine to be erected in years. Construction has also dramatically slowed in Germany. Spain and The Netherlands recently halted subsidies to big wind. Australia is starting to balk at continuing support. Because opposition only grows in their own countries as the useless and wasteful destruction becomes ever more clear, overseas companies have moved into the U.S. market -- they hope we’ll ignore Europe’s mistakes just as much as we ignore their successes.” Eric Rosenbloom

these 300 ton giants. And what is known the least about is the effect that the constant whirring of the blades spinning 150 - 200 mph will have on both wildlife and people. It is very difficult to assess the possible negative aspects and long term effects these turbines will have on the people living in proximity of them as well as the wildlife. What has been recorded and of particular concern is the large kill off of birds and bats. “At least 2,000 bats were killed by turbines on Backbone Mountain in West Virginia in just 2 months during their 2003 fall migration. And the 195-turbine facility on the Tug Hill plateau in Lewis County, N.Y., will kill at least 8,500-16,000 birds and bats annually, according to data from its first year of operation.”1

Wind PRODUCED ENERGY

Perhaps if wind power were to replace nuclear or fossil fuels then perhaps we as people should just put up and shut up. We could deal with the destruction of both landscape, wildlife and peace of mind. But the truth be told wind power, particularly in the state of Vermont doesn’t generate enough power to make it worth the tens of millions it costs to erect. At best, it supplies intermittent

1. Not So Fast With Wind Power, Eric Rosenbloom, July 7, 2008


WHERE HAVE ALL THE FLOWERS GONE tHE ANSWER IS BLOWING IN THE WIND “Wind energy, folks, is horseshit. From beginning to end. Fairy Godmother economics. Right up there with the Easter Bunny. “ unknown

electricity to a small amount of the community. “They generate an average of only a sixth to a third of their rated capacity. They generate at or above that average rate only 40% of the time. The output is highly variable, so other sources on the grid must work harder (burning more fuel less cleanly) to balance it. In most places, the times of high wind do not correspond to times of high electricity demand; so much of the already small production is wasted. The evils of coal and nuclear power are undeniable. Unfortunately, wind will never threaten the steady base supply they provide -- no matter how many giant turbines and interconnected high-voltage transmission lines we fill the landscape and seas with. Nor has a single peak supply plant ever been shut down because of wind on the grid.”2

target audience

page

7

The targeted audience for this campaign is Vermonters 18-75 living within a 100 mile vicinity of Sheffield or Lowell. Much of the targeted audience will have homes that are within range of or within sight of the turbines. Many of the people will have experienced the effects of the turbines and want to voice their opinion rather than just having to put up with it. There are even a number of property owners that have been forced to sell their land due to the noise or were forced to sell to make way for the roadways.


SACRIFICING THE ENVIRONMENT TO SAVE IT

page

8

“The people of Denmark have not allowed a new turbine to be erected in years. Construction has also dramatically slowed in Germany. Spain and The Netherlands recently halted subsidies to big wind. Australia is starting to balk at continuing support. Because opposition only grows in their own countries as the useless and wasteful destruction becomes ever more clear, overseas companies have moved into the U.S. market -- they hope we’ll ignore Europe’s mistakes just as much as we ignore their successes.” Eric Rosenbloom

GEOGRAPHIC SCOPE

While the issue of wind turbines is global, this campaign relates to the specific region of Vermont.

STRATEGY

At this early point I am not exactly sure whether I will focus on print or web or media. I have many visual ideas but need to decide if they will be more effective on posters, flyers, tri-folds or tee-shirts and hats. Or even perhaps a website or blog. A campaign involves not just the research but what will give the people the greatest voice and empowerment. My strength is print, illustration and printmaking. But I have knowledge of web and coding so I have options.

OBJECTIVES

The objective of this project is to help bring a voice and ultimately a change to the ineffectiveness and negative aspects that wind farms have on wildlife, terrain and the people of Vermont. Hopefully their voice will have a trickle down effect on neighboring states considering wind power. It is a project that needs to be stopped. Wind farms are now in two places in Vermont and big business is pressuring other communities to follow suit. It is time to recognize when green power works and when it does not. and stop it before more destruction can take place.


BIBLIOGRAPHY 1. “Not so Fast with Wind Power,” by Eric Rosenbloom Editorial: Low Benefit, High Adverse Impact.” Aweo.org :: Industrial Wind Energy Opposition. Web. 11 Jan. 2012. <http://www.aweo.org/>. 2.“Vermonters With Vision :: The NotSo-Green Mountains.” Vermonters With Vision :: Common Sense About Wind Energy in Vermont. Web. 11 Jan. 2012. <http://www.vermonterswithvision.org/ wright.html>. 3. Aweo.org :: Industrial Wind Energy Opposition. Web. 11 Jan. 2012. <http://www. aweo.org/>.

page

9

4. “Was Vermont’s Lowell Mountain Wind Turbine Facility A Good Idea? | The Energy Collective.” An Energy Policy, Climate Change, and Alternative Energy Community | The Energy Collective. Web. 11 Jan. 2012. <http://theenergycollective. com/willem-post/61309/lowell-mountainwind-turbine-facility-vermont>. 5. ””Industrial Wind, Corporate Vandalism,” by Joanna Lake a Progressive View.” Web. 6. ”How to Fight the Big Wind Onslaught [aweo.org].” Aweo.org :: Industrial Wind Energy Opposition. Web. 11 Jan. 2012. <http://www.aweo.org/Martin.html>.

“The operative word is DEMONSTRATE. This is not done by reason or argument or a sense of fairness or justice.”6 SIGNS PLACARDS BANNER HANDBILLS MARCHES DEMONSTRATIONS PICKETING SHUTTING DOWN PUBLIC MEETINGS SHOUTING MATCHES, GETTING ARRESTED WEBSITES BLOGS DOOR TO DOOR BUG YOUR REPRESENTATIVES

MAKE SOME NOISE


RESEARCH To try and attack wind power from such a broad perspective would be madness. That is why I have targeted Vermont. Wind power is decided upon state by state. And Vermont being my home state and Sheffield only a few miles from my backyard. I was compelled to do research as to how and why Vermont decided to sacrifice their mountain ridges and replace them with 300 ton wind turbines that only produce a tiny amount of power but forever destroy the environment and wildlife.

face to face

I began my research by talking with Vermonters and getting their opinion of the wind turbines. The majority of the people I spoke with were saddened by the loss of their mountaintops. They were concerned about what would happen to the wildlife particularly the birds and bats. They were bothered by the constant noise like a vacuum and the shadow flickering that was likened to a light being turned on and off constantly. But of biggest concern were the destruction of their green mountains that were supposed to be protected state forests with no industrial development allowed ever. And all this perhaps they could accept if it meant it replaced Vermont Yankee or any other power plant. But this was not the case. This massive sacrifice was made with very little benefits to the Vermont residents and has not made a difference in their dependence on traditional power plants. There is definitely a faction of Vermonters that believe that all green energy is good energy and many that donâ&#x20AC;&#x2122;t care as long as their electric bills are reduced.

10

page

websites

After speaking with numerous Vermonters, I started combing the internet to see what groups were already in place that were opposed to wind power in Vermont. I came up with a few, but they were small and their sites pretty unimpressive. I found mainly sites that had documentation of why and how wind power affected them. Some of it was about the loss of the mountains but much was about the anger they felt at lack of energy being produced by these wind turbines. They felt the government that they had elected to represent them had taken payoffs from big business mainly First Wind out of Massachusetts. They felt that because our federal government offered Vermont 44 million in tax credits, subsidies and grants for green energy that it has become corrupt and is not about renewable energy but about big money and big business.


RESEARCH Much of the documentation I read was on specific studies on the effects of wind turbineswind turbine syndrome, bird and bat kill, the size and weight of the turbines and facts on their CO2 emissions and hundreds of gallons of oil needed to make them run. There was data on the life expectancy of these massive steel structures (15-25 years) and who would pay for the removal of them since that is not a green initiative. There was sited cases of land and property that was devalued and in other cases where landowners were forced to sell by First Wind. There was even a case of suspected arson to force the landowner to sell. But what seems to be lacking was organization and a strong opposition that was making a difference rather than just writing and blogging. The sites were particularly bland. One of the most informative sites I found, http://www.aweo.org was visually void of any images at all, but links to groups and documentation.

11

page


RESEARCH I clicked on a number of links for opposition groups and found one in particular, Vermonters With Vision, that I want to send my designs and campaign once they are completed. Their site only has one picture of Sheffield that is disturbing. I would love to do a slide show for them that truly shows the devastation of the mountains and community.

12

page

Even the logo bumper sticker is bland. The entire site is a jumble of too many links scattered all over. There is a lot of really good information but visually it is nightmare and discourages people from investigating. Websites should encourage people to dig deeper. Not overwhelm them with links and confusion. But I am not here to redesign their website, I am only investigating how I may help the cause. My graphic design skills could really pump up this site. Although with this layout I do not know how effective they would be.


RESEARCH To give every fact available about wind power would be overwhelming. The statistics go on and on. Some of the more interesting data is the visual data that gets the point across much more effectively then telling someone.

13

page

This visual shows just how unbelievably large wind turbines are in comparison to well know very large structures. Unfortunately, people have no idea just how large these structures are until it was is too late and they are spread across the proposed 200 miles of ridges. Vermont has slated 8-14 more sites for massive wind farms on the ridgelines. Right now 3 exist and the hope is that with some strong opposition and education the mistake will stop before it is too late.


bibliography To give every fact available about wind power would be overwhelming. The statistics go on and on. Some of the more interesting data is the visual data that gets the point across much more effectively then telling someone.

http://theenergycollective.com/willem-post/61309/lowell-mountain-wind-turbine-facility-vermont http://www.vermonterswithvision.org/wright.html http://www.vermonterswithvision.org/gorman.html http://www.aweo.org http://www.wind-watch.org/video-marshill. http://energizevermont.org/2010/12/sheffield-wind-project-november-10th-construction-photos/ php

14

page


posters of anti-wind turbine campaigns


plan What to do with all of the thousands of pages of documentation. Only the people that are truly dedicated to the opposition of wind turbines will take the time to read it all. Even I have had to skim. Initially, I was overwhelmed, how could I organize this huge amount of research and make it cohesive, make it speak to everyone and convince them against wind power. I found there is plenty of merit and heart about the anti-wind turbines, but what this campaign needs is vision and visuals to carry the cause. As I was reading the hundreds of documents a solution suddenly became clear to me. I highlighted very powerful blurbs that I pulled from my readings. I started collecting them and it became clear to me that this was my message. To make all of these quotes cohesive I needed a logo or idea that would connect them all together. I started with sketches but came back to the most elementary vision-just words and icons. Bumper sticker like. Each slide would have one specific issue it would tackle. And to glue each one of the slogans together I would need a word. The word that I came up with has been used over and over in campaign speeches and I was inspired by a Ron Paul ad who Iâ&#x20AC;&#x2122;m certain was inspired by John Lennon. The word is IMAGINE. This is my logo for IMAGINE.

16

page

I realize this logo could be mistaken for pro-wind power. But that is because like a quote, it can be taken out of context. This logo is meant to go with a message that will make it very powerful in the way that I plan for it. I have another logo that represents the entire wind opposition campaign.

MAGINE


sketches: ideas

17

page

What I did was start pulling quotes and data from the readings and documentation. And then I added the word IMAGINE to each one so that they would all work cohesively together. I plan to make these quotes into individual slides or posters or bumper stickers or even an internet slide or email blasts. I was able to locate all of Vermont State officials personal emails and I plan to attack them first. I am going to see what other websites or blogs I can post these slogans too.


WIND TURBINES

MAGINE

ANINCONVENIENT TRUTH

[

An obvious play on Al Gore’s an Inconvenient Truth.

]

E I L


[

This is an introductory design. I like that it looks like Vermont with its colors.

MAGINE

VERMONT WITHOUT ITS LEGENDARY

]


[

I think this design speaks clearly for itself.

MAGINE THOUSANDS OF BIRDS

BLOWN OUT OF THE SKY

]


IMAGINE

THOUSANDS OF MIGRATING BATS

KILLED,


[

I think this design is effective in that it says look at what these turbines have done to me.

MAGINE

YOUR

PEACE

OF MIND SHATTERED BY

UNRELENTING

NOISE

AND

E E RY

SOUNDS

]


[

I like this design because it feels like shadows. The amount of shadow flickering is unbelievable and maddening.

FLICKERING FLICKERING

]

never ending

MAGINE SHADOW

ON OFF


2.8

[

This is a sad but important fact in the development of wind turbines.

]

MAGINE

YOUR FAMILY

F ARR M S S E THL WO

OVERNIGHT


[

I think its important to target the govenor because wind turbines are his baby. He is directly responsible for the permanent destruction of entire mountaintops. He has changed the face of Vermont forever.

PETER

MAGINE BELIEVING

SHUMLIN WOULD PROTECT OUR

GREEN

MOUNTAINS

]


IMAGINE

BLOWING

UP AND REPLACING THEM WITH

STEEL


]

$ WHO DA THOUGHT

PETER

[

I think its important to target the governor because wind turbines are his baby.

SHUMLINE

W

D L U O

C E D

T A T I P A

O M R VE

T N U O 3.0 M S NTâ&#x20AC;&#x2122;

P O T N AI

S


IMAGINE OUR

SACRIFICING

ENVIRONMENT TO SAVE IT

[

I am not sure about the red “o”. Perhaps there are too many colors here.

]


M

IS H T F O ALL

A

G

FOR

2%

ENERGY

[

]

N

E

N O I T C RU

T S DE

I added the windmill to this design.

I

PRODUCTION


IMAGINE

[

This is one of my earlier concepts before I started on the IMAGINE campaign. I like it but feel it doesnâ&#x20AC;&#x2122;t have as much direction. Its a neat logo though.

] DON QUIXOTE WAS RIGHT

Fight Wind Turbines


[ ] This is one of my earlier concepts before I started on the IMAGINE campaign. I like it but feel it doesnâ&#x20AC;&#x2122;t have as much direction. Its a neat logo though.

Don Quixote 4.0 was Right fight wind turbines


I like the visuals here. I think a lot of people respond to photos and this one is graphic.


s h e f fi e l d

v e r m o n t

w i n d

t u r b i n e

c o n s t r u c t i o n

I like the visuals here but feel it isnâ&#x20AC;&#x2122;t as powerful as the pull quotes by themselves.

IMAGINE

sacrificing the environment to save it


RE-focusING THE target My initial target was too broad and not focused. I needed to re-examine who I should get my message out too. Who could make a difference.

I have thought and thought about who I should target. The problem is that getting my designs- be it posters, emails or videos, to a segment of the population is very difficult. Vermont does not allow billboards and most of the sites I went to were all about written action. The audience is so scattered that I must narrow it down and see if I can work in a direction that targets a select group that has the power to move my message to the masses. 1. Send emails and Facebook messages to all groups that oppose wind power in Vermont. 2. Send emails of my designs perhaps as a newsletter to all Vermont State Legislators and Officials. 3. Locate all environmental groups in Vermont and send email blasts of my anti-wind power campaign.

page

34

Environmental groups are very powerful and as of yet have not come on board in the fight against wind power. Many still believe what they were told about the benefits of wind farms. However, now that two are in place it is becoming apparent as to their destruction and devastation to the environment. This strikes at the very core values of these so called environmentalist and what they are trying to protect. These groups are powerful and have a strong membership that is influential and lobbies well. If they can be persuaded to join the opposition then Vermont stands a much better chance of stopping further development.


RE-focusING THE message As much as I like my pullquotes and IMAGINE campaign, it needs to have more substance if it is anything but posters or bumper stickers. That is why I am thinking about extending it into email newsletters.

page

35

I wish I knew more about lobbying because this is what needs to be done to change the minds of the Vermont State Legislature. They are the ones who can stop further development. They are the ones who get to vote. I will send them email blasts over and over. I am hoping they will respond. My dilemma was that my target group was too large and scattered and not focused on the people who could really make a difference. But now that I have narrowed the target focus I need to take what I have designed and figure out how it can be more effective. I have decided if I just send email blasts to the targeted group, they may not understand the pull quotes all alone. Perhaps they need more information along with them. As a bumper sticker or rally poster they are great because they are short and to the point. But in an email especially to environmental groups it is important to try and persuade them to join the cause. So what I have decided to do is to develop my slogan campaign into an email newsletter campaign. My strategy is to have the slogans be the visual catchall and the information and website links be the information.


reaching out Ok so I actually went out and emailed several organizations, joined several fb pages and groups. I even somehow joined green peace which is not what I wanted to do. I just wanted to look at how they handle environmental campaigns. They have a lot of experience.

This is one of the many sites I actually volunteered my services. You can see my comment at the bottom. I have heard back from several. And not Iâ&#x20AC;&#x2122;m afraid Iâ&#x20AC;&#x2122;m in way over my head!

page

36


reaching out

Another facebook site that I joined and volunteered my services.

page

37


email targets environmental

These are just a few of the email addresses I located that are part of environmental groups in Vermont. I will send them a newsletter.

Vermont Natural Resources Council 9 Bailey Avenue, Montpelier, VT 05602 Telephone: (802) 223-2328 Fax: (802) 223-0287 General Information: info@vnrc.org VNRC Staff Directory

Email: kgreenwood@vnrc.org

Brian Shupe, Executive Director Ext. 120 Email: bshupe@vnrc.org

Kate McCarthy, Sustainable Communities Program Director Ext 114 Email: kmccarthy@vnrc.org

Jake Brown, Communications Director/ Legislative Liason Ext. 111 Email: jbrown@vnrc.org Elizabeth Courtney, Legacy Program Director Ext. 116 Email: ecourtney@vnrc.org

page

38

Jamey Fidel, Forest Program Director and General Counsel Ext. 117 Email: jfidel@vnrc.org Kim Greenwood, Water Program Director and Staff Scientist Ext. 119

Johanna “Joey” Miller, Energy Program Director Ext 112 Email: jmiller@vnrc.org

Stephanie Mueller, Director of Development Ext. 113 Email: smueller@vnrc.org Nina Otter, Membership and Outreach Coordinator Ext. 121 Email: notter@vnrc.org James Sharp, Office Manager and Administrative Assistant Ext. 110 Email: jsharp@vnrc.org


email targets legislators The Vermont Legislature Legislative Directory Representatives 2011 - 2012 Legislative Session |A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z| == A == This is a list of 200 email addresses of Vermonts State Legislators. I have only shown the first five as the list is pages long. But this is great. I will send newsletters to every single legislator.

page

39

* R/D Acinapura, Joe, 45 Park St., Brandon, VT 05733 E-Mail: jacinapura@leg.state.vt.us joeacinapura@myfairpoint.net Fax: (802) 247-4857

(802) 247-8403

*

D

Ancel, Janet, P.O. Box 123, Calais, VT 05648 E-Mail: janetancel@earthlink.net

(802) 223-5350

*

D

Andrews, Margaret, 82 Jackson Ave., Rutland, VT 05701 (802) 747-6916 E-Mail: mandrews@leg.state.vt.us

*

D

Aswad, William N., 74 Ridgewood Dr., Burlington, VT 05408 E-Mail: waswad@leg.state.vt.us

* D Atkins, Kenneth W., 138 Dion St., Winooski, VT 05404 E-Mail: katkins@leg.state.vt.us kwa138@aol.com

(802) 862-2067

(802) 655-1280


imagine email newsletter Here is my IMAGINE designs converted into an email newsletter campaign, targeted at Vermont legislators and environmental groups. I like it I think the big headline grabs the eye and the stories are links to sites that offer detailed information. It is like combining all of the best sites into one focused paper. VISIT OUR WEBSITE

VIEW ONLINE

BECOME A MEMBER

IMAGINE NEWSLETTER

FEB 25

12

VISIT OUR WEBSITE

WIND TURBINE SHADOW FLICKERING

CONSTANT FLICKERING

JAN 25

12

MAGINE

never ending

PEACE

YOUR

ONOFF

BECOME A MEMBER

IMAGINE NEWSLETTER

MAGINE SHADOW

FLICKERING

VIEW ONLINE

OF MIND BY

UNRELENTING

NOISE

AND

E E RY

SOUNDS

—Paul Brouha, The Orleans Record (11/29/11) Sutton, Vermont—I don’t have to wonder what it will be like anymore—now, with 16 wind turbines 420 feet high and their 153 foot long blades rotating, I know. Read More

Wind Turbine Syndrome

—Paul Brouha, The Orleans Record (11/29/11) Sutton, Vermont—I don’t have to wonder what it will be like anymore—now, with 16 wind turbines 420 feet high and their 153 foot long blades rotating, I know. Read More

Wind Turbine Syndrome

—Paul Brouha, The Orleans Record (11/29/11) Sutton, Vermont—I don’t have to wonder what it will be like anymore—now, with 16 wind turbines 420 feet high and their 153 foot long blades rotating, I know. Much of the time their often pulsating roar is like living near an eight-lane beltway or next to an airport where the planes never stop taking off. I say to myself, “This is forever.” Read More

2012 some rights reserved IMAGINE

Much of the time their often pulsating roar is like living near an eight-lane beltway or next to an airport where the planes never stop taking off. I say to myself, “This is forever.” Read More

Wind Turbine Syndrome

—Paul Brouha, The Orleans Record (11/29/11) Sutton, Vermont—I don’t have to wonder what it will be like anymore—now, with 16 wind turbines 420 feet high and their 153 foot long blades rotating, I know. Much of the time their often pulsating roar is like living near an eight-lane beltway or next to an airport where the planes never stop taking off. I say to myself, “This is forever.” Read More

2012 some rights reserved IMAGINE

Much of the time their often pulsating roar is like living near an eight-lane beltway or next to an airport where the planes never stop taking off. I say to myself, “This is forever.” Read More


final newsletter Project 1: Big Wind Blows

I not only made a mock -up of the newsletter in illustrator but I actually built the website from scratch and it is online and can be viewed at : http://studentpages.scad. edu/~dgulov20/grds720/Newsletter

page

41

Initially, when I began this project I thought about rally signs and bumper stickers. But I had no way of really reaching my target. I came up with some great slogans and visuals but it wasnâ&#x20AC;&#x2122;t going to effect enough people. So I rethought my campaign and narrowed the focused target to environmental groups and legislators. I came up with the idea of the newsletter because it is a way to provide up to date information on the industrial wind development in Vermont. My plan was to provide articles and photographs of the devastation and damage that are caused by wind turbines. I have since rethought my original newsletter and have made it easier to navigate and included new items from videos to petitions to links to legislators emails. Visually I have made some changes to my original newsletter. Since it is meant to be sent to email accounts the size and particularly the width needs to be narrow so that it can be viewed on a smart phone without having to scroll all over. It is also meant to be dropped into a facebook page so it must fit those parameters. Next I removed the two columns and went for one single one. Again this is so that the viewer does not have to resize and scroll around the page to see the articles. They are listed one item at a time as you scroll down only to keep things as simple as possible. As per the class suggestions I made the newsletter more interactive by adding a digital petition and links to email addresses to write to a representative. I added a membership sign up and a share button. And I changed the name of the newsletter to something that indicates right away that it is about wind turbines. I also included a link to a blog site. I am happy with this final solution I think it has everything I want to get across to the viewer. It is visually interesting and informative. It is interactive and offers resources for the viewer to quickly access. http://studentpages.scad.edu/~dgulov20/grds720/Newsletter


FEB 25

newsletter mock-up The main bar is a link to a blog site, the invite link a facebook option, and view online takes you to the facebook page. The share opinion brings you to the wall on facebook.

BIG WIND NEWSLETTER

12

never ending

MAGINE SHADOW

FLICKERING

ONOFF SHARE OPINION

INVITE

VIEW ONLINE

Youtube video of shadow flickering caused by wind turbines

Wind Turbine Syndrome

Sign up for the newsletter to be sent to your email address

This months issue focuses on shadow flickering

sign up for the official newletter to receive the latest updates

EMAIL ADDRESS

SUBMIT

WIND PROJECTS IN VERMONT In addition to the existing 11-turbine 6-megawatt (MW) facility in Searsburg, three sites for up to 145 MW have been approved by the state (in Sheffield, Milton, Readsboro, and Lowell). Eight to 14 other sites have been proposed, along with numerous single large turbines. READ MORE

INDUSTRIAL WIND PETITION Say NO to destroying our ridgelines and communities. Say NO to BIG WIND! This petition will be sent to the Vermont State Legislative Chair, House Committee for Natural Resources and Energy Representative Klein. YOUR SIGNATURE CAN MAKE A DIFFERENCE! SIGN THE PETITION

EMAIL YOUR REPRESENTATIVE This is a list of email addresses of your areas State Representative. Email them - let them know how you feel. VOICE YOUR OPINION - MAKE SOME NOISE!

This section provides links groups dedicated to wind opposition

EMAIL LIST

WIND OPPOSITION GROUPS VERMONTERS WITH VISION

ENERGIZE VERMONT

GLEBE MOUNTAIN GROUP

IRA WIND

AWEO

NATIONAL WIND WATCH

COMING IN NEXT MONTHS ISSUE

MAGINE BELIEVING

PETER

Govenor Shumlinâ&#x20AC;&#x2122;s deal with the feds to fund wind turbines in Vermont

SHUMLIN WOULD PROTECT OUR

GREEN

MOUNTAINS

http://studentpages.scad.edu/~dgulov20/grds720/Newsletter

FIGHT WIND TURBINES

This section provides links to articles, petitions, and email addresses


newsletter online This is the actual online newsletter. It is pretty close to what I mocked-up. And that is important, because translating a mock-up to html can change quite a bit if it isnâ&#x20AC;&#x2122;t designed for the web. http://studentpages.scad. edu/~dgulov20/grds720/Newsletter


newsletter facebook Big Wind Blows

This is how the newsletter looks in facebook which is its main home.

www.facebook.com/BigWindBlowsNewsletter?ref=ts&sk=app_14325748659

Big Wind Blows Newsletter

Welcome

Newsletter

http://studentpages.scad.edu/~dgulov20/ grds720/Newsletter

Fight Wind Turbines

FEB 25

BIG WIND BLOWS NEWSLETTER

12

never ending

MAGINE SHADOW

DON QUIXOTE WAS RIGHT

Much of the time their pulsating roar is like living near an eight-lane beltway or next to an airport where the planes never stop taking off. I say to myself. . .

FLICKERING

ONOFF VIEW ONLINE

SHARE

BECOME A MEMBER

“This is forever.”

Paul Brouha Sutton Vermont

Wind Turbine Syndrome A monthly newsletter providing up to date information about the destruction of wind turbines in Vermont.

sign up for the official newletter to receive the latest updates

EMAIL ADDRESS

SUBMIT

WIND PROJECTS IN VERMONT In addition to the existing 11-turbine 6-megawatt (MW) facility in Searsburg, three sites for up to 145 MW have been approved by the state (in Sheffield, Milton, Readsboro, and Lowell). Eight to 14 other sites have been proposed, along with numerous single large turbines. READ MORE

INDUSTRIAL WIND PETITION

44

SIGN THE PETITION

EMAIL YOUR REPRESENTATIVE This is a list of email addresses of your areas State Representative. Email them - let them know how you feel. VOICE YOUR OPINION - MAKE SOME NOISE! EMAIL LIST

COMING IN NEXT MONTHS ISSUE Govenor Shumlin’s deal with the feds to fund wind turbines in Vermont

MAGINE BELIEVING

PETER

page

Say NO to destroying our ridgelines and communities. Say NO to BIG WIND! This petition will be sent to the Vermont State Legislative Chair, House Committee for Natural Resources and Energy Representative Klein. YOUR SIGNATURE CAN MAKE A DIFFERENCE!

SHUMLIN WOULD PROTECT OUR

GREEN

MOUNTAINS FIGHT WIND TURBINES FIGHT WIND TURBINES

You and Big Wind


newsletter email This is how the newsletter looks in an email. http://studentpages.scad.edu/~dgulov20/ grds720/Newsletter

FEB 25

BIG WIND BLOWS NEWSLETTER

12

never ending

MAGINE SHADOW

FLICKERING

ONOFF VIEW ONLINE

SHARE

BECOME A MEMBER

Wind Turbine Syndrome

sign up for the official newletter to receive the latest updates

EMAIL ADDRESS

SUBMIT

WIND PROJECTS IN VERMONT In addition to the existing 11-turbine 6-megawatt (MW) facility in Searsburg, three sites for up to 145 MW have been approved by the state (in Sheffield, Milton, Readsboro, and Lowell). Eight to 14 other sites have been proposed, along with numerous single large turbines. READ MORE

INDUSTRIAL WIND PETITION

45

SIGN THE PETITION

EMAIL YOUR REPRESENTATIVE This is a list of email addresses of your areas State Representative. Email them - let them know how you feel. VOICE YOUR OPINION - MAKE SOME NOISE! EMAIL LIST

COMING IN NEXT MONTHS ISSUE Govenor Shumlinâ&#x20AC;&#x2122;s deal with the feds to fund wind turbines in Vermont

MAGINE BELIEVING

PETER

page

Say NO to destroying our ridgelines and communities. Say NO to BIG WIND! This petition will be sent to the Vermont State Legislative Chair, House Committee for Natural Resources and Energy Representative Klein. YOUR SIGNATURE CAN MAKE A DIFFERENCE!

SHUMLIN WOULD PROTECT OUR

GREEN

MOUNTAINS FIGHT WIND TURBINES


newsletter handheld

When I designed the newsletter I wanted it to be able to be read on all size screens. I didnâ&#x20AC;&#x2122;t want the viewer to have to scroll all over to view the page. So I designed it as one column. I was thrilled to find out that my web letter worked perfectly on a handheld device. The video and all of the links work as intended.


imagine rally signs

I had originally developed a series of slogans to be used for rally signs. I think they are effective. They are simple, read easily and cut to the issue of wind turbine damage and destrcution.


imagine rally shirts

The Role of Graphic Design in Social Awareness  
The Role of Graphic Design in Social Awareness  

Sacrificing the Environment to Save It-Wind Turbines

Advertisement