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CONSTANTLY

PUSHING THE BOUNDARIES WORLD ENDURANCE CHAMPIONSHIP


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05. Our team is a company like yours ! 07. Motorsports 11. Politically correct ? 13. The benefits of involvement in motorsport ? 15. Why Endurance World Championship ? 19. Exposure 21. 2012 Calendar

Constantly pushing the boundaries

23. How Team DGSPORT communicates with customers ? 27. Who are we ? 29. Our values and goals 2012 31. Brand visibility 35. Marketing activation 37. 360째 Communication 39. Corporate hospitality for your customers

Summary


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A unique opportunity

Day to Day challenge

Find the right people

Design, develop and adapt a winning product

Decisions (our programs - riders - technical preparation)

Obligation to perform

Marketing and sales strategies

Resource and human relations, motivation in a team that brings together 25 people per weekend

Celebrate success and crisis management

To judge on short term => pressure

Creativity, calculated risk, responsive, highly organized, sense of responsibility, team spirit

Our team is a company like yours !


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• • • • • • • • •

Centre of attention

International Sector employs + / - 250,000 people worldwide Industry showcase Top in research and technological development

Standing challenge When you race and win = it’s a perfect example of « Succesful Business Organisation » Measurable Marketing Tool Causes emotion, evokes the spectacular, is sexy

As in other business : new challenges, control costs, be + green ...

Motorsports


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FIM 2010 Study FÉDÉRATION INTERNATIONALE DE MOTOCYCLISME

67% of men are in favor of motorsport in Europe, this rate rises to 79% among men under 35 years.

80% of Europeans believe motorsports has a leading role in terms of technological innovations.

FIM 2010 Study

European people are largely opposed to the disappearance of motorsports for environmental reasons.

Politically correct ?


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Innovation Dynamism Speed Performance

Speed Excitement Performance Technology Passion

• • • •

Increase brand awareness on identified targets Pretext for “effective” Public Relation operations Pretext for promotional campaigns

Possibility of B2B in the brotherhood Stimulate and motivate one’s network

Reliability Organization teamwork

Virility

Values

Prestige ...

The benefits of involvement in motorsport?


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It represents a very powerful platform to support « Brand Building » and « Sales Promotion » activities • Legendary races with a strong image • Worldwide fame marked by a rich heritage • Endurance serves as a vehicle for values of sportsmanship, challenge and innovation • A large geographical spread • Duration of the EWC season gives your company several opportunities to entertain valued guests • Experience has shown that guests are instantly drawn into the drama, atmosphere and excitement of the sport

Sending a powerful message

Why Endurance World Championship ?


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Public : Spectators : 84% Men and 16% Women

Age : 31% : 18 - 34 years old

•

Public

51% : 35 - 54 years old 18% : 55 years old and more 35% of the spectators attend with friends or family Exposure


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The Endurance World Championship runs from April to October comprising of 6 rounds. Each event offers a full programme including support races. The programme typically starts on Thursday with free practice, followed by qualifications and night practice. The race starts on Saturday at 15h with a « Le Mans » start.

13-15 April 24 Heures Bol d’Or 27-29 July 8 Hours of Suzuka 10-12 August 24 Hours of Oschersleben 7-9 September 24 Heures Moto du Mans 4-6 October 6 Hours of Aragon

France Japan (tbc) Germany France Spain (tbc)

* Provisional

The team will also participate to our biggest national racing event :

17-19 August

6 Heures Moto of Spa-Francorchamps (event is organised by DGSPORT) 2012 CALENDAR*

Endurance World Championship – Superstock category


23 MEDIA RELEASES

PRESS

WEB

Press : Media releases : Television :

Eurosport : Pan European LIVE + 52 minutes highlights Motors TV : Pan European Spain : Sogecable (Sportmania, Canal+ Deportes) + TV3

TV

SOCIAL NETWORKS

Web :

TRADE FAIRS & COMPANY EVENTS

Trade fairs : Social Networks : * 2011 statistics

Austria : ORF South America : ESPN Sur Middle East : Al Jazeera Japan : JSports Balkans : Sport ADD

over 150.000 unique visitors on our team website

Team events, hospitality & corporate events : TEAM EVENTS, HOSPITALITY & CORPORATE EVENTS

extensive specialist motorcycle press coverage with more than 30 major titles over 30.000 contacts

over 1.500 people over 200.000 visitors over 1000 fans

How Team DGSPORT communicates with customers ?


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Strength in numbers


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FOR ABOUT TEN YEARS, DG SPORT SPRL IS THE NAME BEHIND THE COMPLETE ORGANISATION AND MANAGEMENT OF ALL KINDS OF MOTORCYCLE EVENTS TAKING PLACE ON DIFFERENT CIRCUITS THROUGHOUT EUROPE : Track days, Race School, a full Race series and special exclusive events as well as reputably the largest and most comprehensive classic motorcycle events in Europe. An experienced team of ten multilingual people assures the complete handling of any events staged : conception, promotion, bookings of the various venues as well as the management of participant arrival and ‘signing on’, sponsorship, welcome, public relations, catering, ... th

anniversary

th

9 eme édition

anniversary

MOTO TOUR 2011

du 1 OCTOBRE au 9 OCTOBRE 2011

FUN ON THE TRACK MOTORCYCLE EVENTS

FUN ON THE TRACK MOTORCYCLE EVENTS

Who are we ? WWW.DGSPORT.EU


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The team was created as a marketing tool to strengthen our company’s and To promote your brand and increase

partners image. In terms of profile our team has become in under two years one of the most recognisable, with brand awareness and recognition second to none.

Proven winners

The 8 Hours of Doha - Qatar Losail International Circuit 2011

the next partnership contents :

Strive to deliver all partners‘ goals and objectives

Develop a specific Business to Business program among DGSPORT

Partner Companies

Capitalize on the results achieved in 2011

Young, cool, hard working and professional team

Develop a stronger promotional image with the cooperation of fashion

Bol d’Or - Magny-Cours 2010

your customer loyalty, we offer you

BRAND VISIBILITY MARKETING ACTIVATION

photographers, models and graphic artists

Endeavour to get that Endurance World Championship title in the Superstock

Sports Marketing has proven to be an ideal marketing vehicle and our team

360° COMMUNICATION CORPORATE HOSPITALITY FOR YOUR CUSTOMERS

has developed a unique way of using it

Our values and goals 2012


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Logo on Team DGSPORT Motorbike

Logo on rider race suit

Logo on pit garage panels

Logo on official teamwear

Logo on Hostess and Umbrella Girls clothing

Logo on pit lane timing station

Logo on team trucks

Logo on team scooters & vehicles

Logo on Hospitality Unit

Logo on all official communication formats

Logo on team web site and links to official sponsors web site

Logo on official merchandising

Brand visibility


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IMAGE RIGHTS • Status Sponsor: TITLE SPONSOR – MAJOR SPONSOR - OFFICIAL SPONSOR – OFFICIAL SUPPLIER • Company business field exclusivity • Team Name Rights • Full access of Team Pictures Database and free copyrights (www.bikersmedia.eu) • Rights to produce articles or services linked with Team DGSPORT image • Rights to use « Team DGSPORT » logo SUPPORT FOR PROMOTIONAL AND PERSONALIZED EVENTS and FAIRS • « Team DGSPORT » showbike present on our booth at the Motorshow Luxemburg, Salon Brussel and Motorbeurs Utrecht shows in 2012 • « Team DGSPORT » showbike available for your fairs, conventions, meetings … (TBD) B2B OPPORTUNITIES • Contacts with DGSPORT Sponsor Community for potential Business to Business Activities CREATIVE SPONSORSHIP ACTIVATION • Design and production of personalized posters and postcards

WEBMARKETING ACTIVATION (linked to www.dgsport.eu) • Brand Visibility through promotional banner on our website

Activation marketing


D

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World Championship 2011 Endurance

• Official Press Launch • Official Press Releases • Official E-Newsletter (over 25.000 contacts all over Europe) • Official Website www.competition.dgsport.eu (Over 350.000 unique visitors in 2011) • WARM UP Magazine (edited in 5 languages and send for free to 34.000 customers) COM PETI TION .DGS PORT .EU OFFICIAL SPONSOR TITLE SPONSOR

TECHNICAL SPONSOR

MAIN SPONSOR

INVOLVEMENT IN TEAM DGSPORT COMMUNICATION FORMATS WITH YOUR LOGO

TV COVERAGE • Eurosport : Pan European LIVE + 52 minutes highlights • Motors TV : Pan European • Spain : Sogecable (Sportmania, Canal+ Deportes) + TV3 • Balkans : Sport ADD • Austria : ORF • South America : ESPN Sur • Middle East : Al Jazeera • Japan : JSports

MEDIA • National specialist motorcycle publications (Moto 80, Motorwereld, Motorrijder) • International specialist motorcycle publications (Moto Journal, Motor, Bike, Master Bike, …) • National and international newspapers • Internet COMMUNICATION WITH SOCIAL NETWORK • Facebook (Team DGSPORT) • YouTube

360° communication


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Reward your customers with an unforgettable VIP week-end full of adrenaline while developing your business with them ! EVENTS ON TRACK – CORPORATE HOSPITALITY – EVENTS & INCENTIVE PROGRAM • Personal Access to restricted Paddock Area and Pit Garage for 1 day • Total Access to paddock during the weekend (3 days) • Total Access to DGSPORT Hospitality Unit during the weekend (3 days) • Personalized Public Relations Activities • Assistance to develop personalized Advertising Activities on Track • Personalized Photo Shoot for your Guest’s PERSONALIZED EVENTS INSIDE THE PADDOCK – CORPORATE HOSPITALITY EVENTS & INCENTIVE PROGRAM • Personalized events in DGSPORT Hospitality Unit in the paddock • Aperitifs and dinners at the Hospitality Unit • Set up of a promotional corner and /or personalized banner within the Hospitality Unit • Guided Tour in the EWC paddock and pit garage • Autograph session and pictures with the Riders and the Motorbike • Event Photo Shoot • Company advertising material distribution • Official Merchandising distribution

Corporate hospitality for your customers


Contact : Olivier AERTS mobile : +32 (0)477 28 26 29 \ e-mail : oa@dgsport.eu \ Tel. +32 (0)87 53 90 05 \ Fax +32 (0)87 53 90 01 \ Av. du Stade, 27 - Z.I. Filaville B-4910 Theux

COMPETITION.DGSPORT.EU / WWW.DGSPORT.EU


TEAM DGSPORT