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Learning Journey BARCELONA Arts & Tourism Dianne Greig

View from window: London to Barcelona flight – 06/02/09 12:10


The ‘make the most of every second in Barcelona’ ITINERARY!

6/2/09 • Depart Glasgow: 07:00 • Arrive Barcelona:14:00 • Meeting: Barcelona Turisme : 15:00 • Meeting: Mike Thom: 16:30 • Explore the City: 18:00 - 00:00 7/2/09 • Guided Gourmet Walk: 10:30-13:00 • Bus Turístic: 13:00 – 16:00 • Explore the City: 16:00 - 02:00

8/2/09 • Explore the City: 09:30 • Depart Barcelona: 13:00 • Arrive Glasgow: 22:00 Las Ramblas


6/2/09…. La Ramblas


Meeting: Barcelona Turisme Director of Promoción A fascinating and ‘statistical’ insight into the Barcelona tourism market place. The Director of Promoción gave us details on specific growth areas, the most popular tourist pursuits, marketing the City and the challenges.

Meeting: Mike Thom We went ‘walkabout’ with Mike who gave us some advice on what to do and see while in the City as well as some key contacts pertaining to our particular areas of business interest. He also said to watch out for pick-pockets! Apparently how I’m holding my bag in the above photo will help deter any potential snatcher!


7/2/09…. La Ramblas


Guided Gourmet Walk

Our Guide: Anna

Ticket Booking Office: Informaci贸n Tur铆stica


Barcelona Bus TurĂ­stic


On the Guided Gourmet Walk and Barcelona Bus Turístic we discovered… … more about the HISTORY, the ARCHITECTURE, the PEOPLE, the LANGUAGE, the places to EAT, the MARKET, LAS RAMBLAS, the ‘HIDDEN GEMS’, the ARTS, the FUNKY, the STREET ‘PERFORMERS’, the WINE and TAPAS, the WEIRD and the WONDERFUL, the BEACH, the ASPIRATIONS of Barcelona and a SURPRISE around every corner…

A SURPRISE around every corner…


The HISTORY and the ARCHITECTURE…


The WINE and TAPAS…

The PEOPLE…

The PLACES to eat…


The ASPIRATIONS…


The MARKET…


The WEIRD, the WONDERFUL, the FUNKY…


The ‘HIDDEN GEMS’…


The ARTS…


The STREET ‘PERFORMERS’…


8/2/09…. La Ramblas


The BEACH…


My thoughts… • Barcelona is a City with its finger on the fast forward button. There’s no room for second best – its ‘renovation’ began prior to the Olympics in 1992 but it is continual. The new and the very old merge perfectly and the tourism strategy takes full advantage of the City’s potential: from the carefully planned colourcoded Bus Turístic routes to the intuitive Barcelona Turisme website the aim is to maximise impact whenever possible. • There however is a challenge – to work with those in the local community who believe “tourists are the real terrorists”.* • The arts scene is glamorous, flamboyant and fearless. It merges with everyday life – Gaudi’s creations don’t look out of place and after a while you become accustomed to them – they become an integral part of the landscape. • Couples show each other affection on every street corner – they are comfortable with their surroundings and who they are. • The City is stylish, confident and open – promotional signage is bold, the walking tours are genuinely informative, the scooters are everywhere, sport is a major ‘artery’. • For the taking: the Barcelona Card, the ARTICKET, the Shopping Tours, the Arqueoticket, the Movie Walks, the Innovation Route, Imaginarium…I’m still discovering ideas to recommend, replicate and enhance. • But mainly I take away the memory of confidence – we should always strive to do better and I experienced a City ahead of the game in more sense than one. • I’ll go back…

*Graffiti spotted on our walkabout – also mentioned by the Director of Promoción


Dianne Greig Head of Audience Development GGA Suite 1/1 6 Dixon Street Glasgow G1 4AX www.gga4arts.co.uk t +44 (0) 141 248 6864 f +44 (0) 141 248 4090 m +44 (0) 7764 336 748 dianne@gga4arts.co.uk

Barcelona Learning Journey Report  

46 hours in Barcelona...

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