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Graphic Design 2 Final Portfolio Derek Giese

CONTENTS Hierarchy Exercise CD Packaging Poster, Ticket and Enevelope Symbolicon Stamp Design Magazine Beverage Bottle and packaging


Hierarchy Exercise

Graph

D

esign may be considered as an instrument of organization. It enhances communication, it helps It must perform in response to human needs. Design is an urgent requirement, not a cosmetic addition. Graphic design can save time by presenting information more clearly. It enhances communication, it helps people to understand a given message and accelerates learning. 'HVLJQLVĂ€QGLQJWKHEHVWVROXWLRQWRDSUREOHPZLWKLQWKH limitations of the problem.

Basic Concepts an

Graphic designers communicate and express themselves LQIRXUGLVWLQFWZD\V7KH\QHHGWRKDYHDZRUNLQJ NQRZOHGJHRI ‡ 7\SRJUDSK\ ‡ Illustration ‡ Photography/video ‡ Pymbolism

The Graphic Design Process

Perception and Composition

Each design problem has unique differences and an LQĂ€QLWHQXPEHURISRVVLEOHYLVXDOVROXWLRQV7KHSURFHVV to generate alternate visual solutions to a problem can be GHVFULEHGDVIROORZV

Visual perception involves a complex interplay of both inborn and learned responses to YLVXDOVWLPXOL7KH*HVWDOWODZVRISHUFHSWLRQ summarize tendencies that appear to be innate RULQKHUHQWLQRXUELRORJLFDOKHULWDJHDQGZKLFK undoubtedly serve as the basis for our concept of composition in visual art.

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$IWHUSUREOHPLGHQWLĂ€FDWLRQWKHSURFHVVIROORZVD F\FOLFSDWWHUQIURPSUHOLPLQDULHVWKURXJKUHĂ€QHPHQW analysis, and selection to implementation.

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7KHSURFHVVJURZVE\FRQVWDQWO\FKHFNLQJEDFNZDUGV In the design process, the establishment of priorities is essential. Designers must be able to judge and gauge the relative importance of factors as they relate to one another. Priorities set the functional and visual criteria in communications.

Figure-Ground 7HQGHQF\WRZDUGĂ€JXUHJURXQG7KHUHLVD tendency to interpret visual data as objects DJDLQVWDEDFNJURXQGRUPRUHSUHFLVHO\Ă€JXUHV against a ground.

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Closure

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Continuity

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Typography

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Spacing Proximity Proximity facilitates JURXSLQJ2EMHFWVSODFHG FORVHWRJHWKHUWHQGWRIRUPDĂ€JXUH

Letters aQGZRUGVQHH consistent manner to and achieve optimum ,QOHWWHUVSDFLQJWKHUH 0LQLPXPVSDFHLVXVH


hic Design

nd Principles

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“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Design EURDGHQVSHUFHSWLRQPDJQLĂ€HVH[SHULHQFHDQG enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the designer and culminate, one hopes, in the mind of the spectator.â€? (Paul Rand, Form + Content)

Layout: Composition with Type and Images /D\RXWLQYROYHVWKHIROORZLQJVHWRILQWHUUHODWHG EDVLFGHVLJQSULQFLSOHV

Balance Balance is created by moving around “optical ZHLJKWVÂľELJDQGVPDOOLWHPVGDUNDQGOLJKW items, varieties of shapes.

Proportion Good proportion is achieved by deciding on VSDFHEHWZHHQLPDJHDQGW\SHEHWZHHQW\SH DQGWKHHGJHRIWKHSDSHUEHWZHHQFROXPQVRI W\SHEHWZHHQW\SHVL]HOLQHOHQJWKDQGOHDGLQJ EHWZHHQGLIIHUHQWYLVXDOHOHPHQWVHWF OHWWHUVRUEHWZHHQLQFOLQHG [\ OHWWHUV0HGLXP VSDFHLVXVHGEHWZHHQYHUWLFDODQGFXUVLYH OHWWHUV OR %HWZHHQYHUWLFDOOHWWHUV OO PD[LPXP space is used. *RRGZRUGVSDFLQJLVDFKLHYHGE\PDNLQJDOO VSDFHLQWHUYDOVEHWZHHQZRUGV´ORRN¾WKHVDPH Words must not appear to run together or be VSDFHGVRZLGHO\DVWRDSSHDUWREHVHSDUDWH XQLWV2QHV\VWHPLVWRLPDJLQHDORZHUFDVH´Q¾ EHWZHHQZRUGV7KLVJLYHVDPRGHUDWH ZRUGVSDFLQJ

Sequence SeqXHQFHLVFUHDWHGE\GLUHFWLQJWKHYLHZHUIRU example, through the use of lines, real or implied; E\DUUDQJLQJLPDJHVLQVXFKDZD\WKDWDQHGJH RUDIRUFHIURPRQHĂ RZVLQWRDQDGMRLQLQJRQH 2QHGRHVQRWOHDYHWRFKDQFHWKHRUGHULQZKLFK WKHYLHZHUSHUFHLYHVWKHLWHPVLQWKHOD\RXW

Unity/Harmony Unity andKDUPRQ\DUHDFKLHYHGE\´ÀWWLQJ¾DOO visual elements, type, illustrations, and photos into the style/mood of the layout.

The Grid 7KHJULG is an underlying structure organizing data. It articulates space according to a pattern RIRSSRVLWLRQVYHUWLFDODQGKRUL]RQWDOWRSDQG bottom, rectangular and diagonal, and left DQGULJKW,IXVHGZHOOLWSURYLGHVSHUFHSWXDO organization, coherence and consistency. $ZHOOFRQFHLYHGJULGDORQHZLOOQRWHQVXUH effective design. It is an organizational tool, and must be used creatively to maximize communications potential. *ULGVFDQKHOSDQVZHUFRPSRVLWLRQDOTXHVWLRQV such as balance, proportion, sequence, unity/ harmony, and contrast.

Contrast Contrast is achieved through differentiation in size, color, and shape. Giving the same graphic HPSKDVLVWRVHYHUDOHOHPHQWVZLOOPDNHWKHP compete for attention.

Symbolism A symbol is a representation, verbal or visual, of a concept, object, idea, etc., the meaning of ZKLFKLVPXWXDOO\DJUHHGXSRQ,QJUDSKLFGHVLJQ the effective use of symbolism, combining and relating symbols, enhances the expression of ideas. It creates recognition, association and meaning.


»»CD and Packaging

Inside of Case Front and Back of Booklet Disc Design


Cover Design

Front, Spine, and Back Cover Full Booklet Spread Disc Design


CD Case, Front, Spine and Back Cover

2. "Life Is Beautiful" 3. "Van Nuys" 4. "Pray for Me" 5. "Tomorrow" 6. "Intermission" 7. "Dead Man's Ballet" 8. "Girl with Golden Eyes"

CD Booklet, Front and Back Cover

The Heroin Diaries: A Year in the Life of a Shattered Rock Star. I've started a new diary and this time I have a few new reasons. One, I have no friends left. Two, so I can read back and remember what I did the day before. And three, so if I die, at least I leave a nice little suicide note of my life.

Sixx A.M. "The Heroin Diaries Soundtrack"

1. "X-Mas in Hell"


CD Booklet, Middle Inside Spread

CD Disk Design


»»Poster, Ticket and Enevelope


5 MAD

SEAT

6

ROW

E

SECTION

A

AISLE

5

ENTER DATE

SIXX A.M.

FRI NOV 16 2010 8:00PM

3110 ROSWELL ROAD

CHICAGO IL

PHILIPS ARENA

LIVE IN CONCERT

PRICE

$25.00

Ticket Case Front and Back With Ticket Sticking Out

Ticket Front and Back SEAT

6

ROW

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SECTION

A

AISLE

5

5 MAD

ENTER DATE

SIXX A.M.

FRI NOV 16 2010 8:00PM

3110 ROSWELL ROAD

CHICAGO IL

PHILIPS ARENA

LIVE IN CONCERT

PRICE

$25.00


PAUL RAND

»»Symbolicon

an

»»Stamp Design

Stamp in enlarged version

Stamp in actual size


PAUL RAND Stamp presented in a 20-stamp sheet

Stamp placed in an envelope


Magazine Final version of the logo in large, medium and small sizes


Text Color C=15 M=100 Y=90 K=10

Text Black Outlined

Text White and Black Background

Background Color C=50 M=0 Y=100 K=0 Text Color CMYK Blue

Text Color C=0 M=50 Y=100 K=0


Magazine Grid Structure for Renzo Piano 3 Columbs

Grid Structure for A.M. Cassandre 2 Columbs


RENZO PIANO

WORKSHOP

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»»Hierarchy Exercise First Draft

Grap

Design may be considered as an instrument of organization. It must perform in response to human needs. Design is an urgent requirement, not a cosmetic addition. Graphic design can save time by presenting information more clearly. It enhances communication, it helps people to understand a given message and accelerates learning. 'HVLJQLVÀQGLQJWKHEHVWVROXWLRQWRDSUREOHP ZLWKLQWKHOLPLWDWLRQVRIWKHSUREOHP

Basic Concept

Graphic designers communicate and express WKHPVHOYHVLQIRXUGLVWLQFWZD\V7KH\QHHGWR KDYHDZRUNLQJNQRZOHGJHRI ‡ 7\SRJUDSK\ ‡ Illustration ‡ Photography/video ‡ Pymbolism

Perception and

The Graphic Design Process

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Figure-Ground

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Proximity

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Letters aQGZRUGVQHHG consistent manner to ap and achieve optimum re ,QOHWWHUVSDFLQJWKHUHDU 0LQLPXPVSDFHLVXVHG OHWWHUVRUEHWZHHQLQFOLQ VSDFHLVXVHGEHWZHHQY OHWWHUV OR %HWZHHQYHUW space is used.


phic Design

ts and Principles

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, PDJQLĂ€HVH[SHULHQFHDQGHQKDQFHV vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the designer and culminate, one hopes, in the mind of the spectator.â€? (Paul Rand, Form + Content)

Layout: Composition with Type and Images /D\RXWLQYROYHVWKHIROORZLQJVHWRILQWHUUHODWHG EDVLFGHVLJQSULQFLSOHV

Balance Balance is created by moving around “optical ZHLJKWVÂľELJDQGVPDOOLWHPVGDUNDQGOLJKW items, varieties of shapes.

Proportion Good proportion is achieved by deciding on VSDFHEHWZHHQLPDJHDQGW\SHEHWZHHQW\SH DQGWKHHGJHRIWKHSDSHUEHWZHHQFROXPQVRI W\SHEHWZHHQW\SHVL]HOLQHOHQJWKDQGOHDGLQJ EHWZHHQGLIIHUHQWYLVXDOHOHPHQWVHWF

Composition

Sequence

x interplay of both inborn and learned *HVWDOW ODZV RI SHUFHSWLRQ VXPPDUL]H r inherent in our biological heritage and RURXUFRQFHSWRIFRPSRVLWLRQLQYLVXDODUW

XLW\$QLQWHUUXSWHGOLQHDU QE\WKHEUDLQ

JZLWKW\SHQRWWKH ROYHV FKRRVLQJDQG SSOLFDWLRQRIGHVLJQ RIW\SHWKHDUUDQJHPHQW arance of matter printed

WREHVSDFHGLQDORJLFDO ppear optically correct, eadability. UHWKUHHVWDQGDUGV EHWZHHQFXUVLYH RR  QHG [\ OHWWHUV0HGLXP YHUWLFDODQGFXUVLYH WLFDOOHWWHUV OO PD[LPXP

*RRGZRUGVSDFLQJLVDFKLHYHGE\PDNLQJDOO VSDFHLQWHUYDOVEHWZHHQZRUGV´ORRN¾WKHVDPH Words must not appear to run together or be VSDFHGVRZLGHO\DVWRDSSHDUWREHVHSDUDWH XQLWV2QHV\VWHPLVWRLPDJLQHDORZHUFDVH´Q¾ EHWZHHQZRUGV7KLVJLYHVDPRGHUDWHZRUG spacing.

SeqXHQFHLVFUHDWHGE\GLUHFWLQJWKHYLHZHUIRU example, through the use of lines, real or implied; E\DUUDQJLQJLPDJHVLQVXFKDZD\WKDWDQHGJH RUDIRUFHIURPRQHĂ RZVLQWRDQDGMRLQLQJRQH 2QHGRHVQRWOHDYHWRFKDQFHWKHRUGHULQZKLFK WKHYLHZHUSHUFHLYHVWKHLWHPVLQWKHOD\RXW

Unity/Harmony Unity andKDUPRQ\DUHDFKLHYHGE\´ÀWWLQJ¾DOO visual elements, type, illustrations, and photos into the style/mood of the layout.

Contrast The Grid 7KHJULG is an underlying structure organizing data. It articulates space according to a pattern RIRSSRVLWLRQVYHUWLFDODQGKRUL]RQWDOWRSDQG bottom, rectangular and diagonal, and left DQGULJKW,IXVHGZHOOLWSURYLGHVSHUFHSWXDO organization, coherence and consistency. $ZHOOFRQFHLYHGJULGDORQHZLOOQRWHQVXUH effective design. It is an organizational tool, and must be used creatively to maximize communications potential. *ULGVFDQKHOSDQVZHUFRPSRVLWLRQDOTXHVWLRQV such as balance, proportion, sequence, unity/ harmony, and contrast.

Contrast is achieved through differentiation in size, color, and shape. Giving the same graphic HPSKDVLVWRVHYHUDOHOHPHQWVZLOOPDNHWKHP compete for attention.

Symbolism A symbol is a representation, verbal or visual, of a concept, object, idea, etc., the meaning of ZKLFKLVPXWXDOO\DJUHHGXSRQ,QJUDSKLFGHVLJQ the effective use of symbolism, combining and relating symbols, enhances the expression of ideas. It creates recognition, association and meaning.

derek giese graphic design 2 final portfolio  

derek giese GD2 final portfolio

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