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District19 Deanna Poneman

Merchandise Management


Table of Contents •  •  •  •  •  •  • 

Mission Statement Mood Board Demographic Customer Profile Psychographic Customer Profile Style Numbering System Model/Line Sheets Cost Sheets


Mission Statement District 19 is an in-and-out, no-frills, clothes and accessories shopping experience for young urban men between the ages of 18 and 30 who want to find all the essentials in one place that say I'm in control at work, I'm hip when hanging with friends, and I'm confident on that first date - all without breaking the bank.  


Mood Board


Demographic Customer Profile Geographic Segmentation Region: East, Midwest, west City Size: 100,000+ Population density: Urban Climate: All Demographic Segmentation Age: 18-30 Gender: Male Household size: 1 person Income: $25,000-$75,000 Occupation; Student or young professional Education: College graduate, some college

Sociocultural Segmentation Culture: All Subculture: All Religion: All National origin: All Race: All Social Class: Middle -Class Marital status: Single Psychographics: Striver Affective and Cognitive Segmentation Degree of knowledge: All Benefits sought: Convenience, economy, style Attitude: Positive, neutral Behavioral Segmentation Brand loyalty: Divided Store loyalty: Divided Usage rate: Divided User status: Current user Payment method: Cash, credit, debit Media usage: TV, magazines, internet Usage situation: All


Psychographic Customer Profile •  •  •  •  •  •  •  •  •  •  • 

27-years-old Job: Sells ad space for Cars.com Lives in Lincoln Park; born and raised in Evanston Single; lives with a roommate and his French Bulldog, Ranger Graduated from University of Iowa as a business major Post-college Favorite movies: “The Hangover” (1, 2 and 3), Pulp Fiction, Blow, The Godfather Favorite restaurants: Buffalo Joes, Cheesies, Lou Malnati’s, Benchmark Favorite TV Shows: South Park, Family Guy, The Daily Show Reads Sports Illustrated, ESPN magazine, Men’s Health, GQ, Details Listens to Jay-Z, Robin Thicke, Justin Timberlake, Daft Punk, Kanye West


Psychographic Customer Profile (cont.) •  Favorite Artist: M.C. Escher •  Favorite Designers/Brands: Rag and Bone, John Varvatos, Diesel, Hugo Boss Orange, Kenneth Cole •  Shops at Macy’s, H&M, Nordstrom, American Apparel, Zara •  Shopping attitude: Ambivalent •  Enjoys vacationing in Cancun or any other “hot” vacation spot in Mexico. •  Political Views: Liberal •  Hobbies: Working out, beach volleyball, playing pool, video games


A Day in the Life… Derek Martin wakes up every weekday at 7am. He throws on a pair of sweats and slips into the Ugg slippers his mom got him for Christmas last year and takes his French bulldog Ranger for a walk. Then he hops in the shower, gets dressed, slams a protein shake and walks to the Fullerton CTA stop where he boards the Brown Line which takes him to his job in the Loop. He works at Cars.com selling advertising space. He likes the company and the people he works with are “chill.” They remind Derek of the guys in his frat at University of Iowa. And the girls at Cars are even more smoking’ than the girls were in college. After work he goes to LPAC to run and lift. When he gets home he feeds Ranger, cooks himself some fish and vegetables (he gained some holiday partying weight which he is trying to lose, otherwise he would probably treat himself to some wings or a cheeseburger on a snowy night like this)and watches last nights “Family Guy” with his roommate, Sean. After dinner he and Sean play X-Box for a while before Derek and Ranger retreat into the bedroom. Derek checks his email, Facebook, Instagram and Twitter, and then surfs the web for a while before stopping on TubeX which he enjoys until he falls asleep, just to do it all again the next day.


STYLE NUMBERING SYSTEM 1 YEAR 1 2015 2 SEASON A SPRING 3 CLASS 1 TOPS 2 BOTTOMS 3 OUTERWEAR 4 SUB CLASS 1 TOPS 1 V NECK T-SHIRT 2 CREW NECK T-SHIRT 3 HENLEY 2 BOTTOMS 4 DENIM 5 SHORTS 6 PANTS 3 OUTERWEAR 7 JACKET 8 VEST 9 HOODED SWEATSHIRT

6 FABRICATION 1 COTTON 2 DENIM 3 COTTON/POLYESTER 7 SIZE 1 SMALL 2 MEDIUM 3 LARGE 4 EXTRA LARGE 5 28 6 29 7 30 8 31 9 32 A 33 B 34 C 35 D 36 E 37 F 38

5 COLOR 1 MULTI-PINK/ORANGE 2 MULTI-TURQUISE/PINK 3 ORANGE 4 YELLOW 5 GREEN 6 BLUE 7 PURPLE

EXAMPLE: 1A13612 1 2015   2 SPRING   3 TOP   4 HENLEY   5 BLUE   6 COTTON  

8 PINK 9 GRAY A HEATHER GRAY

7 MEDIUM


The Lisa

Basic crew neck t-shirt Men’s Sizes S-XL Style# 1A12532 $26 60% cotton 40%poly interlock


The Jessie

Basic v-neck t-shirt Men’s Sizes S-XL Style# 1A11432 $26 60% cotton 40%poly interlock


!

THE SLATER Three-button Henley t-shirt Men’s sizes S-XL Style # 1A13A32 $26 60% cotton/40% poly interlock


The Screech

Basic crew neck t-shirt Men’s Sizes S-XL Style# 1A12132 $27.50 60% cotton 40%polyester


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THE KELLY ! ! !

Five-pocket boyfriend jean with button closure Men’s sizes 28-36 Style # 1A2462B $60 100% cotton ! !

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THE HEATHER ! ! !

Five-pocket skinny jean with button closure Men’s sizes 28-36 Style # 1A2252B $60 100% cotton ! ! !!!!!!!!!!!!!!!!!!!!!!!!

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THE A.C. ! ! ! ! !

Denim cargo shorts Men’s sizes 28-36 Style # 1A2562B $46 Denim 100% cotton ! ! !!!!!!!!!!!!!!!!!!!!!!!!

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THE CULPEPPER ! ! ! ! !

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Straight leg pant with front zip closure Men’s sizes 28-36 Style # 1A2653B $50 100% cotton ! ! !!!!!!!!!!!!!!!!!!!!!!!!

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THE ZACH ! !

Nine-button faded denim jacket with front pocket.! Men’s sizes S-XL Style # 1A17622 $35 Denim; 100% cotton


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THE TORI ! ! !

Five-button color blocked jacket Men’s sizes S-XL Style # 1A17532 $40 70% cotton 30% polyester ! !

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!!!!!!!!!!!!!!!!!!!!! ! ! ! !

!!

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COST DEVELOPMENT DATE: February 26, 2014 _________ _________ DESCRIPTION: Basic crew neck t-shirt : SIZE RANGE: S-XL 1. MATERIAL 60/40 COTTON/POLY INTERLOCK

STYLE #: 1A12432 SEASON: SPRING 2015 WHOLESALE PRICE: COLORS: GRAY, PURPLE, GREEN, YELLOW RETAIL PRICE: YARDS PRICE AMOUNT SKETCH 1 7/8 $3.00 $5.60

TOTAL MATERIAL COST 2. TRIMMINGS LABELS TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

$13.58 $26.00

$5.60 QUANT. 3

PRICE AMOUNT $0.10 $0.30 $0.30 AMOUNT $0.25 $0.25 $0.10 $0.19 $0.10 $0.89

$6.79 MATERIAL SWATCH


COST DEVELOPMENT DATE: February 26, 2014 _________ _________ DESCRIPTION: Basic v-neck t-shirt : SIZE RANGE: S-XL 1. MATERIAL 60/40 COTTON/POLY INTERLOCK

STYLE #: 1A11A32 SEASON: SPRING 2015 WHOLESALE PRICE: COLORS: GRAY, PURPLE, GREEN, YELLOW RETAIL PRICE: YARDS PRICE AMOUNT SKETCH 1 7/8 $3.00 $5.60

TOTAL MATERIAL COST 2. TRIMMINGS LABELS TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

$13.58 $26.00

$5.60 QUANT. 3

PRICE AMOUNT $0.10 $0.30 $0.30 AMOUNT $0.25 $0.25 $0.10 $0.19 $0.10 $0.89

$6.79 MATERIAL SWATCH


COST DEVELOPMENT DATE: February 26, 2014 _________ _________ DESCRIPTION: Three-button henley t-shirt : SIZE RANGE: S-XL 1. MATERIAL 60/40 COTTON/POLY INTERLOCK

STYLE #: 1A13A32 SEASON: SPRING 2015 WHOLESALE PRICE: COLORS: GRAY, PURPLE, GREEN, YELLOW RETAIL PRICE: YARDS PRICE AMOUNT SKETCH 1 7/8 $3.00 $5.60

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS LABELS TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

$13.88 $26.00

$5.60 QUANT. 3 3

PRICE AMOUNT $0.05 $0.15 $0.10 $0.30 $0.45 AMOUNT $0.25 $0.25 $0.10 $0.19 $0.10 $0.89

$6.94 MATERIAL SWATCH


COST DEVELOPMENT DATE: February 26, 2014 _________ _________ DESCRIPTION: Striped ponte-knit crew neck t-shirt : SIZE RANGE: S-XL 1. MATERIAL 80/20 COTTON/POLY PONTE

STYLE #: 1A12432 SEASON: SPRING 2015 WHOLESALE PRICE: COLORS: TURQUOISE/PINK AND PINK/ORANGE RETAIL PRICE: YARDS PRICE AMOUNT SKETCH 1 7/8 $3.20 $5.80

TOTAL MATERIAL COST 2. TRIMMINGS LABELS TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

$13.98 $27.50

$5.80 QUANT. 3

PRICE AMOUNT $0.10 $0.30 $0.30 AMOUNT $0.25 $0.25 $0.10 $0.19 $0.10 $0.89

$6.99 MATERIAL SWATCH


COST DEVELOPMENT DATE:2/26/2014 _________ _________ DESCRIPTION:FIVE POCKET BOYFRIEND JEANS WITH BUTTON CLOSURE : SIZE RANGE:28-36 1. MATERIAL 100% COTTON DEMIN

COLORS: YARDS 3

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS ZIPPERS LABELS FUSING

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

PRICE AMOUNT $3.48 $10.44

STYLE #: 1A246B SEASON:SPRING 2015 WHOLESALE PRICE: RETAIL PRICE:

$30.30 $60.00

SKETCH

$10.44 QUANT. 1 1 4 4

PRICE AMOUNT $0.05 $0.05 $0.21 $0.21 $0.10 $0.40 $0.05 $0.20

$0.86 AMOUNT $0.75 $1.50 $0.45 $0.75 $0.40 $3.85

$15.15 MATERIAL SWATCH


COST DEVELOPMENT DATE:2/26/2014 _________ _________ DESCRIPTION:FIVE POCKET SKINNY JEAN WITH BUTTON CLOSURE : SIZE RANGE:28-36 1. MATERIAL 100% COTTON COLORED DENIM

COLORS: GREEN, PURPLE YARDS PRICE AMOUNT 3 $3.48 $10.44

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS ZIPPERS LABELS FUSING

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

STYLE #: 1A2252B SEASON:SPRING 2015 WHOLESALE PRICE: RETAIL PRICE:

$30.30 $60.00

SKETCH

$10.44 QUANT. 1 1 4 4

PRICE AMOUNT $0.05 $0.05 $0.21 $0.21 $0.10 $0.40 $0.05 $0.20

$0.86 AMOUNT $0.75 $1.50 $0.45 $0.75 $0.40 $3.85

$15.15 MATERIAL SWATCH


COST DEVELOPMENT DATE: February 26, 2014 _________ _________ DESCRIPTION: Nine-button faded denim jakcet with front pocket. : SIZE RANGE: S-XL 1. MATERIAL 100% COTTON DENIM

COLORS: BLUE YARDS PRICE AMOUNT 1 1/4 $3.40 $4.25

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS LABELS FUSING

QUANT. 9 3 7

SKETCH

PRICE AMOUNT $0.05 $0.45 $0.10 $0.30 $0.05 $0.35 $1.10 AMOUNT $1.00 $1.00 $0.38 $0.75 $0.40

TOTAL LABOR COST

3. TOTAL COST

$17.76 $35.00

$4.25

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING

STYLE #: 1A17622 SEASON: SPRING 2015 WHOLESALE PRICE: RETAIL PRICE:

$3.53

$8.88 MATERIAL SWATCH

REMARKS:

`


COST DEVELOPMENT DATE:2/25/2014 _________ _________ DESCRIPTION:FIVE BUTTONED COLOR BLOCKED JACKET : SIZE RANGE:S-XL 1. MATERIAL COTTON/POLY TWILL

COLORS: GREEN, PURPLE YARDS PRICE AMOUNT 1 1/4 $3.75 $4.68

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS LABELS FUSING

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

STYLE #:1A17532 SEASON:SPRING 2015 WHOLESALE PRICE: RETAIL PRICE:

SKETCH

$4.68 QUANT. 5 3 7

PRICE AMOUNT $0.05 $0.25 $10.00 $0.30 $0.05 $0.35

$0.90 AMOUNT $1.00 $1.90 $0.38 $0.75 $0.40 $4.43

$10.01 MATERIAL SWATCH

$20.02 $40.00


COST DEVELOPMENT DATE:2/26/2014 _________ _________ DESCRIPTION:DENIM CARGO SHORTS : SIZE RANGE:28-36 1. MATERIAL 100% COTTON DENIM

COLORS: BLUE, GREEN, PURPLE YARDS PRICE AMOUNT 2 $3.48 $6.96

TOTAL MATERIAL COST 2. TRIMMINGS BUTTONS ZIPPERS LABELS FUSING

TOTAL TRIMMINGS COST 3. LABOR CUTTING LABOR MARKING/GRADING PAYROLL TAXES & HEALTH FUND TRUCKING TOTAL LABOR COST

3. TOTAL COST REMARKS:

STYLE #: 1A2562B SEASON:SPRING 2015 WHOLESALE PRICE: RETAIL PRICE:

$23.54 $46.00

SKETCH

$6.96 QUANT. 3 1 4 4

PRICE AMOUNT $0.05 $0.15 $0.21 $0.21 $0.10 $0.40 $0.05 $0.20

$0.96 AMOUNT $0.75 $1.50 $0.45 $0.75 $0.40 $3.85

$11.77 MATERIAL SWATCH


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