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Downtown Detroit Partnership

Creating a clean, safe, inviting and economically strong Downtown Detroit

DDP is a private/public partnership of corporate and civic leaders. Our public partners are the City of Detroit, the Detroit Economic Growth Corporation, Wayne County and the State of Michigan. We are funded through membership dues as well as private, public and philanthropic support.

The Downtown Detroi t P artnership 600 Renaissance Center, S uite 1740 路 Detroit, MI 48243 路 313.566.8250 www.downtowndetroit.org

Live, Work, Play Detroit

Downtown Detroit Partnership 2011 Annual Report


MESSAGE FROM THE BOARD CHAIR AND PRESIDENT We had a great year at Downtown Detroit Partnership in 2011 … great progress … great collaborations … great work. The passion around the transformation of our city is terrific. It is fantastic to see people rediscovering our city ... moving here … visiting here … playing here … working here. At DDP our aim is to create a clean, safe, inviting and economically strong Downtown Detroit … a place where people love to live, work and play. We are committed to moving that transformation forward by furthering economic development and physical enhancement and ensuring the programs and policies needed to continue that momentum are in place. While Detroit has its problems, the tide is turning. The conversation has changed. A few years ago it was about the demise of our city. We had headlines like “Detroit in Ruin” … “The Collapse of Detroit.” Today we see headlines like “Rise and Shine Detroit” and “Innovation Hot Spots: Detroit” We even made a top ten list of best American cities, which noted “Detroit’s downtown is one of the most architecturally impressive in the country” largely because the city began to decline before others began urban renewal efforts.” Why? Because Detroit is a community of doers. We are a community that supports its businesses and its neighbors. That support primes the collaborative efforts that stimulate economic development and physical enhancement and enhance the quality of life we need to attract new residents and businesses and keep those we have.

Cindy Pasky Chair

The world is seeing our passion for change. As a recent story in National Geographic said, “increasingly Detroiters are doing … Something’s happening in Michigan’s southeast corner. Call it a rising, a revival, a new dawn—there’s undeniable energy emanating from Detroit.” The New York Times has seen it as well. As a recent article pointed out “No video can portray the passion one finds on the streets of Detroit these days, where everyone from the doorman to the D.J. will tell you they believe in this city’s future.” Our board and staff have also done an incredible job this year. They have developed and executed effective programs that are moving Detroit forward. Live Downtown brought nearly 200 new residents into our city. The David Whitney and David Broderick buildings are being renovated. Capitol Park will become a robust Downtown residential neighborhood. Campus Martius Park has become a Downtown jewel. Project Lighthouse, a neighborhood watch program designed to keep residents, workers and visitors safe in the city, will be unveiled later this month in partnership with the Detroit Police Department and more than 30 businesses Downtown. More than 36,000 people visited Downtown for Restaurant Week last fall. Clean Downtown picked up 532 tons of trash in 2011. Under the leadership of the City of Detroit Public Lighting Department, 1,077 lights were retrofitted to use high-efficiency LED lights in key areas of Downtown and will save 40% in electricity costs and replace nearly half of the lights Downtown. The Downtown Development Authority, Blue Cross Blue Shield of Michigan, and DDP are supporting the City in this important initiative. What is so exciting is businesses and residents coming to Metro Detroit are getting the added benefit of watching our city bloom as it undergoes billions of dollars in urban redevelopment. Dave Blaszkiewicz President and CEO

Being part of Detroit’s transformation is incredibly fun and rewarding because this city is made up of doers.

We are a city that:



Welcomes and needs new people.



Supports businesses and people in our community.



Is a place where you and your passion can make a difference …in art, music, culture, business, philanthropy … whatever … with more significant involvement than any large metro region in nation.



Is a place where you can realize your dreams.



Is a community that supports its residents, visitors, businesses and neighbors.

Detroit is a community of doers and the Downtown Detroit Partnership is proud to be one of those doers and proud to be at the forefront. We ask you, Detroit’s stakeholders, to continue to be ambassadors for our city. Together we will continue to move the needle and take Detroit to a new future where you will be able to do it all Downtown. The streets will be walkable. There will be lots of activity and no gaps in the city. There will be more unique shops and restaurants and the city will be green, well maintained and have a great presence. We will still see a little of the grittiness of Detroit because that is the backbone of the D. Above all our city will be clean, vibrant, safe, beautiful, inviting and economically strong and, of course, caring. At DDP we’ve got it framed up. Our job now is to be a well-oiled machine that executes our programs and initiatives. We have a great team that can and will deliver results but we can only do that with the help of our members and stakeholders. You have our commitment to work with you and to continue to keep the lines of communication open.

Cindy Pasky Chair

Dave Blaszkiewicz President and CEO


DOWNTOWN DETROIT PARTNERSHIP The Downtown Detroit Partnership is a private/public partnership of corporate and civic leaders that supports, advocates and develops programs and initiatives that create a clean, vibrant, safe, beautiful, inviting and economically strong Downtown Detroit community. Our public partners are the City of Detroit, the Detroit Economic Growth Corporation, Wayne County and the State of

LIVE We are committed to attracting more

Michigan. We are funded through membership dues as well as private, public and philanthropic support.

residents to Downtown Detroit by sponsoring successful programs like Live

What We Do Founded in 1922, DDP focuses on economic development, physical enhancement and public policy. Its major goals are to:



Market Downtown Detroit as the premier destination to live, work,

Vision

Downtown that has resulted in nearly 200 households being established in Greater

Downtown Detroit is the region’s social, cultural and

Downtown.

commerce center and premier destination to live, work, play, visit, invest and conduct business.

play, visit, invest and do and conduct business.



WORK

Create programs that lead to increased investment, a growing number of residents, restaurants, and retail stores, improved quality of life, attraction and retention of key employers, solutions to transportation challenges and improved parks and green spaces.



Work collaboratively with members and stakeholders to enhance

We actively support efforts to attract and

Values

with employers such as Blue Cross Blue



We are passionate about transforming Downtown

Shield of Michigan, Compuware, DTE

Detroit.

Energy, Quicken Loans and Strategic

We believe creating meaningful, trusting, respectful

Staffing Solutions that have moved thou-

relationships is essential to the transformation of

sands of workers Downtown.

economic development and physical development and create a clean, safe, inviting and sustainable future for Downtown Detroit.



Stimulate economic development and physical enhancement.



Advocate public policy initiatives that support economic development

retain talent in Detroit. We have worked



Detroit. and physical enhancement.





We believe in teamwork, deep collaboration and the

Support major programs such as Live Downtown, Campus Martius cross-pollination of all stakeholders. Park, Clean Downtown and 2-1-1 On the Go!



We believe we must perform with excellence in all

DDP also initiates information exchange, advocacy and networking opportunities on behalf of the Downtown business community.



PLAY

that we do.

We encourage play in Detroit. One

We believe we must communicate openly, honestly

could say Downtown Detroit’s official

and frequently with all stakeholders.

playground is Campus Martius Park. Not only do we keep the lights on and the litter picked up, we sponsor great programming year round. The American Planning Association singled out Campus Martius Park for its role in helping attract nearly $750 million in new investment to Detroit.


Live Downtown The Live Downtown program launched in July, 2011, and offers cash incentives to employees who choose to move to

E M P L O Y M E NT

Downtown Detroit. This more than $4 million collaborative effort by Blue Cross Blue Shield of Michigan, Compuware, DTE

In 2010, there were 78,000

Energy, Quicken Loans and Strategic Staffing Solutions continues to be well-received. There are 230 employees in the

workers in the central business

pipeline and 100 of them closed in six months. Midtown Detroit Inc. manages the program and the Hudson-Webber Foun-

District and 136,000 in the greater Downtown., according to the

dation supports the administrative costs. We have received interest in other companies joining the Live program and we

Southeast Michigan Coalition of

expect the program to grow in 2012.

Governments (SEMCOG). Since 2010, major relocations led by Blue Cross Blue Shield of Michigan and Quicken Loans

ECONOMIC DEVELOPMENT

have brought more than 6,000 new employees to the Central Business District.

D:hive

Civic Consulting Alliance

In 2011, DDP launched The The Civic Consulting Alliance Detroit (CCAD) will work in partnership D:hive, an effort designed to

Building Renovation

with the City of Detroit and tackle such issues as financial sustainability, welcome new recruits and assist improved public safety, efficient and effective land use and economic

Projects managed or assisted

development to improve the quality of life for city residents and the cli-

by DEGC are expected to lead

existing innovators in order to grow and keep more young

to $645 million in private and mate for businesses. The CCAD will be made up of pro bono teams of

DDP and its partners worked to talent in Downtown Detroit. Be-

experts from the top firms and universities in Southeast Michigan. The

renovate the David Broderick Tower, ginning in March 2012 it encom-

start-up of this project is funded by the Kresge Foundation.

which will be ready for retail, com-

IN V E S T M E NT A N D JO B G RO W T H

passes the work of Inside Detroit and provides resources related to real es-

public investment in the city of Detroit when they are completed, generating new or saving 8,000 jobs for the city.

mercial and residential occupancy tate, jobs, important city data, retail, small business and more. D:hive is later this year. We are also renovatfunded by a grant from the Hudson-Webber Foundation.

Downtown Retail Strategy

Transit Oriented Development

DDP is working to implement the new Downtown Retail Strategy by assisting

ing the vacant David Whitney Building and a three-square block area of former low-mid rise office buildings in Capitol Park. That area will become a robust Downtown residential neighborhood with 750 residents and 25 retail storefronts.

TA L E N T Detroit experienced a 59 percent increase in the number of

downtown property owners in the goal to bring 15-20 new retailers into shops The extensive Transit Oriented Development (TOD) initiative was completed

college-educated residents

along Woodward by 2014. Longer

under the age of 35 in the last

term we envision a unique retail

decade, according to a recent

in collaboration with the Detroit Economic Growth Corporation and a multitude of other public and private partners. This group is committed to district developing on Woodward working collaboratively to leverage M-1 Light Rail as a major catalyst for

article in the New York Times. That’s nearly 30 percent more

and in Capitol Park. Engaged an

than two-thirds of the nation’s

experienced sales and marketing

51 largest cities. Artists,

economic development and density in the Greater Downtown corridor. The TOD Strategy is being used as a framework and guide for investment, professional to help us move that

designers, entrepreneurs and other young professionals are

development and funding decisions. initiative forward.

Stakeholder Engagement

taking advantage of low real estate prices and the growing career opportunities. .

DDP enhanced stakeholder engagement by holding five meetings in 2011 to seek input on DDP priorities and how we can better serve our member and stakeholder needs. Informative and interactive meetings will be held quarterly going forward.


Safety and Security Safety and security is DDP’s top priority. In 2011, we launched a comprehensive public/private partnership with Downtown businesses and the Detroit Police Department Project aimed at enhancing safety and security in Downtown Detroit. The partnership includes several initiatives - lighting, code enforcement and the Lighthouse Project. The Lighthouse Project was launched in partnership with the Detroit Police Department and more than 20 businesses in the Downtown. This neighborhood watch courtesy patrol program is designed to keep residents, workers and visitors safer in Detroit. Each participating business – known as a lighthouse – has security personnel available 24 hours a day, seven days a week to assist those in need.

S AF ET Y Detroit’s central police district, which includes Downtown, has seen a

Clean Downtown

26% drop in major crime in the past year making it one of the safest

Clean Downtown provides litter and graffiti control, the continuous cleaning and sweeping

downtowns in the country.

of 39 miles of sidewalk, landscape maintenance of parks and green space covering the equivalent of 15 football fields, and supports events, which attract millions of people to the Downtown. It picks up 2.5 tons of trash daily – 565 tons of trash in 2010 and 532 tons in

Campus Martius Park

2011. East Jefferson was added at the end of 2010. It also steam cleaned 39 miles of

Campus Martius Park was #4 on a list of the 12 best public squares in the

Downtown sidewalks three times last year and power swept them 18 times. Clean Down-

U.S. and Canada, as ranked by Project for Public Spaces. It was the first-

town's primary coverage area includes the sidewalks, public spaces inside the Downtown

ever winner of the Urban Land Institute’s Urban Open Space Award and

freeway system (Lodge, I-75, I-375, Jefferson/Detroit River) and freeway entrance and exit

one of the 10 Great Public Spaces in the United States as ranked by the

E NT E RTA I N M E N T Detroit is one of the top five largest

ramps. Clean Downtown also collaborates with Jefferson East Business Association and

American Planning Association. It was named "Best Outdoor Hangout

theater districts in the country in terms

Midtown Detroit, Inc. to improve the aesthetics in the organizations' respective areas.

Place in the D" by Metromix Best of Detroit. More than 10,000 packed

of seats. It is home to the elaborately

Campus Martius for the annual holiday tree lighting. This year we added a Christmas Market with more than 50 vendors and Hof Brau Beer Garden.

PHYSICAL ENHANCEMENT

The first-ever Menorah Lighting brought about 1,000 people and about 5,000 attended the Drop of the D on New Year’s Eve. The Rink completed its best year. The Fountain Bistro opened last summer and was named one of Metro Detroit’s 10 Best New Restaurants by the Detroit Free Press.

designed Fox Theatre, the second largest theater in the country after Radio City Music Hall, as well as the world's largest Masonic Temple. Detroit has 30 arts museums including the Detroit Institute of Arts, the fifthlargest fine arts museum in the United

2-1-1 On the Go!

States and the Charles H. Wright Museum of African American History, the

2-1-1 On the Go! continues to move forward. This joint effort of

largest of its kind in the country.

the DDP and United Way for Southeastern Michigan provides information and referrals to Detroit’s vulnerable homeless population with the ultimate goal of helping get them off the streets and into a job. 2-1-1 OTG! is working toward ensuring more clients attain and maintain a level of self-sufficiency. We had two major donations for 2-1-1 On the Go! this year. Cooper Standard

Grand Prix Returns

donated $100,000 to start the Eleanor Josaitis Fund. Strategic

The Grand Prix will be held on Belle Isle June 1-3. The

Staffing Solutions (S3) contributed $41,211 from its charitable

Grand Prix and Penske Corporation contributed more than

programs.

$6 million in improvements on Belle Isle in 2007 and 2008

D E T R O IT A G L O W Detroit Aglow was a success. ApproxiPresent.

and more improvement projects are in the works for 2012

entertained by the very talented Detroit

and beyond. According to joint studies conducted by the

Restaurant Week Week last fall, an 18.4 percent increase over last year. Twenty-

than $55.2 million in 2008.

$28.00. This was our fifth Restaurant Week. Over the five campaigns, some 158,000 people have participated and the program has generated a minimum of $2.78 million in sales for businesses of all kinds.

year we included an auction, which was

(DMCVB), the Grand Prix generated nearly $53 million in

More than 36,000 people visited Downtown Detroit or Restaurant one restaurants served a three-course meal for a set price of

Academy of Arts and Science choir. This

event and the Detroit Metro Convention and Visitors Bureau economic impact for metropolitan Detroit in 2007 and more

mately 600 attended the event, and we

Lighting Under the leadership of the City of Detroit Public Lighting Department,

Code Enforcement

1,077 lights were retrofitted to use high-efficiency LED lights in key

The Code Enforcement team, formed last year, identified the

costs and create a more attractive environment while reducing the

Top 10 blighted or problem properties. They will work with the

overall electrical load. The program will replace nearly half of the

authorities to make sure current ordinances or laws are being

lights Downtown. The Downtown Development Authority, Blue Cross

enforced and the proper actions are taken to ensure the blight

Blue Shield of Michigan, and DDP are supporting the City in this im-

will be eliminated.

portant initiative.

areas of Downtown. These new lights will save 40% in electricity

also successful.


STRATEGIC COMMUNICATIONS The Downtown Detroit Partnership’s strategic communication effort includes marketing and community outreach, board outreach, member outreach, media outreach and social media. The program supports the Dig Downtown and DDP websites, blogs about Detroit’s transformation as well as the Dig Downtown Facebook page and Twitter activities.

Communications Partner In 2011, the Downtown Detroit Partnership began working with the Detroit Regional News Hub to enhance its communication efforts. The Hub

Food + Fun Map

is the collaborative media source for information on the Detroit region. It

The related DDP FOOD+FUN map/guide – the first of its kind for Downtown –

was created as a result of this recommendation and has dramatically

is in constant high demand with more than a half-million copies in circulation

moved the needle on the image of the Detroit

and consistent rave reviews from employers, workers, residents, and visitors.

region through media outreach, a robust social

The program is designed to build awareness and support the utilization of

media effort and collaboration with government,

Greater Downtown Detroit as a business, entertainment, residential, and retail

civic, neighborhood and youth organizations. The Hub is run by people who have worked in journalism and understand the rules by which journalists operate. They do not try to influence

center. The program geography covers Downtown, Corktown, Eastern Market, Midtown (including New Center) and the Riverfront. Its messaging is targeted toward Downtown visitors, residents, employees, businesses, developers, media, civic leaders and other stakeholders.

what is being written but rather help connect journalists with the people, data and information they need to do complete stories on Metro Detroit.

Transformation Detroit Media Briefing

Detroit Unspun The Hub developed a robust social media strategy called Detroit Unspun, which is considered one of the most influential social media voices in the Detroit region. It includes a weekly TV show on YouTube; two active Twitter accounts @DetroitUnspun and @DigDowntown; two blog sites… Dig Downtown and Detroit Unspun and two Facebook pages… Dig Downtown and the Detroit Regional News Hub… to connect people to information and conversations that provide a more complete and balanced story about the Detroit region. The Hub’s Detroit Unspun blog is now ranked the 4th most influential news site in Detroit and has more than 40,000 unique visitors a month. The blog was CBS Local’s Editor’s Choice as the Most Valuable Public Affairs blog in Detroit for 2011. The Hub also has nearly 5,500 followers on Twitter. The communications team also redesigned the DDP and Dig Downtown websites.

The Hub held its second annual Transformation Detroit Media Briefing in June. More than 70 local and national journalists and bloggers attended, which resulted in more than 30 major stories about Detroit’s transformation. The two-day event included a cruise down the Detroit River on the Ovation Yacht, which was attended by many of Detroit’s diverse formal and informal leaders. This gave them an opportunity to chat the media about the city’s transformation.

Social Media Links


BOARD OF DIRECTORS Executive Committee Chair, Board of Directors Cynthia J. Pasky President and Chief Executive Officer Strategic Staffing Solutions Chair, Executive Committee Daniel J. Loepp President and Chief Executive Officer Blue Cross Blue Shield of Michigan Vice Chair Robert J. Buckler

President and Chief Executive Officer David Blaszkiewicz President and Chief Executive Officer Downtown Detroit Partnership President Invest Detroit Member Gerard M. Anderson Chairman, President, and Chief Executive Officer DTE Energy Company

Vice Chair Matthew P. Cullen President and Chief Operating Officer Rock Ventures LLC

Member Stacy Fox Principal The Roxbury Group

Vice Chair Roger S. Penske Chairman Penske Corporation

Member Christopher Ilitch President and Chief Executive Officer Ilitch Holdings, Inc.

Vice Chair S. Martin Taylor SM Taylor Ventures LLC

Member George W. Jackson, Jr. President and Chief Executive Officer Detroit Economic Growth Corporation Member Cameron H. Piggott Member Dykema Gossett PLLC Member Denise Starr Chief Administrative Officer Compuware Corporation

DDP Staff

Board Members Marvin Beatty Chief Community Officer Greektown Casino-Hotel

Timothy F. Nicholson Vice President PVS Chemicals Inc.

George P. Corchis, Jr. President and Chief Executive Officer MGM Grand Detroit

Mariam C. Noland President Community Foundation for Southeast Michigan

Keith Crain Chairman Crain Communications Inc Michael E. Duggan President and Chief Executive Officer Detroit Medical Center David O. Egner President Hudson-Webber Foundation Robert A. Ficano Chief Executive Officer Wayne County Allan D. Gilmour President Wayne State University Stephen J. Girsky Vice Chairman General Motors Company Ralph L. Godbee, Jr. Chief of Police City of Detroit James C. Kokas Owner Opus One Eric B. Larson President and Chief Executive Officer Larson Realty Group

President & CEO Dave Blaszkiewicz

Operations Manager, Campus Martius Park Heather Badrak

Chief Operating Officer Paul Childs

Program Manager Sue Hopkins

Senior Vice President Robert Gregory

Retail Program Manager Heather Kazmierczak

Programs Director Maryann Marantette Listman

Accounting Support Jennifer Bright

Clean Downtown Ryan Epstein

Executive Assistant Christina Thibodeau

Thomas J. Lewand President Detroit Lions Sarah L. McClelland Michigan President Chase

Thomas D. Ogden Michigan President Comerica Bank Sandra E. Pierce President and Chief Executive Officer Charter One Bank, Michigan John Rakolta, Jr. Chairman and Chief Executive Officer Walbridge Richard (Rip) Rapson President and Chief Executive Officer The Kresge Foundation Carl D. Roehling, FAIA, LEED AP President and Chief Executive Officer SmithGroup, Inc. Doug Rothwell President and Chief Executive Officer Business Leaders for Michigan Nancy Schlichting President and Chief Executive Officer Henry Ford Health System John W. Stroh III Chairman and Chief Executive Officer The Stroh Companies, Inc. Gary H. Torgow President and Founder The Sterling Group Edgar L. Vann II Pastor Second Ebenezer Church Secretary / Treasurer Paul Trulik President Apparatus Solutions, Inc.


2012 DDP Annual Report