LAMY reklame kuglepenne - Detail Reklame A/S

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The most attractive way of demonstrating responsibility. Advertising with Lamy.

Ballpoint pens Mechanical pencils Rollerball pens Fountain pens Multisystem pens Writing sets Cases Accessories

2016 2017


Sustainability with Lamy It is not sufficient to simply talk about responsibility. It is about accepting responsibility – ecologically, economically and socially. In this sense, Lamy wants to be judged on its actions.

Dealing responsibly with ecological, economic and social resources is a central topic at Lamy. Integrated quality and environmental management systems ensure that the entire value creation chain is continuously monitored and optimised. Ecological Materials and manufacturing processes are decisively tested for environmental compatibility. Residual and working

materials are recycled separately and the consumption of primary energy and water is reduced to the bare essentials. Economic The finished products are especially durable – to this day, Lamy does not produce any writing instruments as disposable products. In the event of damage, all writing instruments can be repaired.

Social Long-standing collaborations with employees, suppliers and business partners, a trusting work environment and its connection to Heidelberg make Lamy a pioneer in social sustainability.


Not for sale to private individuals.

A good medium for your good name Whether as a means of advertising, promoting sales, maintaining contacts or motivating employees: a Lamy writing instrument meets the very highest of standards. After all, Lamy represents stylish design and uncompromising quality across the world. A sought-after branded item which you can use to express your appreciation and quality awareness. We are also happy to provide you with information on how we can personalise the writing instruments to suit your requirements.

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The core issue of responsibility

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The value of responsibility What holds a company together at the core? It is a joint attitude, a viewpoint. It is specific values.

Responsibility as a value is of great significance for Lamy. It guides the company and shapes its thoughts and actions. Lamy therefore conducts constant checks to ensure that all of its materials and production methods are environmentally-friendly, that any residual and operating materials can be easily sorted and recycled and that the consumption of primary energy and water is reduced to the minimum (rainwater is the best form of water for industrial use).

When it comes to transport routes, Lamy takes a clear stand: not only do all of its products have to be produced in Germany, but all of its suppliers and materials in general come from Germany, too! Unnecessary transport is not acceptable for us! Social responsibility is of equal importance to the company. Lamy is proud not to have recorded any notable fluctuation in employees. Constant collaboration between employees, suppliers and business partners is a central

pillar of the company. And the same goes for the company’s deep-rooted ties to Heidelberg as a location. Lamy manufactures its long-lasting writing instruments within this context. These writing instruments can also be repaired if damaged – Lamy does not make disposable products and never will.

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A global brand. Made in Germany.

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Editorial

“I am convinced that Lamy is also perceived globally as a fair brand which takes responsibility for people and the environment.”

Whether in Germany, China, the USA or Great Britain: the pleasure of writing with a Lamy and possessing a Lamy unites people across the whole world. There are various reasons for this which are globally applicable: Lamy is a brand which has its own special substance, history and aura. For the last 50 years, it has been characterised by clear design lines based on the Bauhaus principles. This makes Lamy writing instruments genuine cult objects for many people. The quality of the products also ensures that they bring long-lasting pleasure.

The ‘Made in Germany’ promise has always been part of Lamy – and will continue to be so in the future. I am also convinced that Lamy is perceived globally as a sustainable and fair brand which takes responsibility for people and the environment. The Lamy philosophy is to combine the integrity of a family business with the openness of a global brand. This means that Lamy offers customer proximity, individuality and reliability. And all with a broad-ranging perspective which is always open to specific cultural differences and features.

Over the following pages, in addition to our writing instruments, you will find six portraits of brands and companies which have already advertised with Lamy products – not least because they see Lamy as a brand ambassador which shares their perspective in many ways.

Bernhard M. Rösner

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Writing instruments

Whether during a customer appointment, in meetings or on your own desk – Lamy designer writing instruments are also a reliable and high quality com­ panion in your everyday working life. Depicting your logo or brand colouring, they are the optimal advertising am­ bassador and enjoyable to use each and every day. LAMY noto white silver 283 page 17

LAMY econ brushed 240 page 35

LAMY pur black 247 page 10

LAMY logo M+ white 204 page 21

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LAMY pur black 247


Creating new values Konica Minolta was founded over 140 years ago and with over 40,000 employees, it is now one of the largest innovative companies to offer business, healthcare and industrial technology.

LAMY pur with KONICA MINOLTA The Konica Minolta philosophy is ‘The Creation of New Value’. In this sense, the global company is committed to solving social challenges and protecting the environment.

Current figures prove that the company is on the right track: Konica Minolta has already reduced these emissions by over 40% to date.

Konica Minolta has formulated a binding concept known as ‘Eco Vision 2050’, among other things. As a sustainable environmental plan, the concept involves long-term goals such as an 80% reduction in CO2 emissions during the product life cycle (compared to the 2005 business year).

The company also takes a very in-depth view of the environmental impact of its products throughout their life cycle. This starts with the development of new products and services, encompasses all internal processes and product use by the customer and ends with the recycling or disposal of old devices.

Lamy is also meticulous about its production and production processes. When developing a new writing instrument, for example, the planned materials are tested for their environmental impact at an early stage and any unavoidable residual materials are sorted for recycling based on the comprehensive waste disposal system. In short: the Konica Minolta and Lamy corporate philosophies are a great fit!

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247

247 black

147 black / 0,7 new

Understated design that lets your brand message take centre stage. Four writing systems made from aluminium with a matt sheen. LAMY pur black mechanical pencil now also available. With a highly polished stainless steel clip and a black plastic tip. Design: Knud Holscher

Optional set packaging E 75

Standard packaging V 0 Refill 247

pur

ballpoint pen

147

pur

mechanical pencil M 40; 0,7 mm

M 16; blue B

247 / 147

pur

set

Body / Clip / Push mechanism End of body tampo print, laser engraving emblem

V0

tampo print, laser engraving emblem

V0

Optional set packaging E 75

10

Case

Metal box for one or two writing instruments

V 60


Company logo as emblem on the end of the body or cap

147 / 0,7

047

347

Optional packaging E 131

Refill / Nib

Body / Clip / Push mechanism / Cap End of body / Cap

Case

147

pur

mechanical pencil M 40; 0,7 mm

tampo print, laser engraving

emblem

V0

047

pur

fountain pen

steel nib

tampo print, laser engraving

emblem

V0

347

pur

rollerball pen

M 63; black

tampo print, laser engraving

emblem

V0

Optional packaging E 131 Acrylic tube

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Advertise with the best: with more than one million sold, need we say more? Capless rollerball pen for flowing, precise writing. Integrated clip / push safety mechanism. Made from anodised aluminium or plastic. Design: Wolfgang Fabian

337 K black

337 K white

337 K graphite

337 K orange

E 80 Refill 337

12

tipo

rollerball pen M 66; blue (337 orange) / black (337 black, white, graphite)

Body

Case

tampo print E 80


339 Al / K

Al / K blue

Al / K red

139 Al / K

339 Al / K matt black limited edition

339 Al / K matt white limited edition

Advanced writing technology, even for limited budgets: pressing the Lamy safety clip once extends the tip and allows the lower end of the clip to lock into place. Pressing it again releases the clip and retracts the writing tip back into the barrel.

338 Al E 80 Refill 339

tipo

rollerball pen

139

tipo

mechanical pencil M 40; 0,7 mm

139 / 339

tipo

set

338

tipo Al

rollerball pen

M 66; black

Body

Case

tampo print, laser engraving E 80 tampo print, laser engraving E 80 V 60

M 66; black M

tampo print, laser engraving E 80

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LAMY noto black silver 283


The right attitude for success As a leading manufacturer of building communication technology, Siedle has always been a pioneer in the industry. And yet the company continues to develop and manufacture its products exclusively at its founding location in Furtwangen in the Black Forest.

LAMY noto with SIEDLE Siedle is a family business with a longstanding tradition. The company has been manufacturing products relating to communication in and around the home for the last 260 years. Siedle is now the market leader in Germany in this field and has achieved success across the world. The company stands for uncompromising quality, award-winning design and innovative technology. This success is due to the company’s sound judgement and sense of responsibility and

has grown over the decades. The owner, Horst Siedle, summarises the attitude behind this approach: “At Siedle, the profit is for the people and not vice versa.” This highlights what it means for a company to think in terms of generations rather than quarterly reports. And for the continued existence of the company to mean more than making a fast profit. This kind of reliability and timelessness reflects the brand’s premium high standards. After all, the design and construction of Siedle’s systems revolve around sustainability.

They remain attractive and can be repaired and revised. For the company in Furtwangen, responsibility also means protecting its customers and their investments. And the same also goes for Lamy in Heidelberg. Here, too, they share the belief that the right attitude leads to success. And that products based on such a conviction have their own special value. This is what makes Lamy writing instruments such authentic ambassadors of the Siedle brand.

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Even small companies can make a big design statement: the ballpoint pen by the master of simple shapes. A multi-award-winning ballpoint pen with a triangular barrel and an original clip solution. Plastic barrel with a matt finish. Design: Naoto Fukasawa

282 white

282 black

V0

282

noto

ballpoint pen

Rrefill

Body / Clip

Case

M 16; black M, blue M / B

tampo print

V0

Optional packagings available on page 66

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283 white silver

283 blue silver

283 anthracite silver

283 black silver

V0

283

noto

ballpoint pen

Refill

Body / Clip

Case

M 16; black M, blue M / B

tampo print

V0

Optional packagings available on page 66

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272 black

272 white

272 red

172 white / 0,7

V 60

Standard packaging V 0 Refill

Body

M 16; black M or blue M

tampo print V 0

272

logo

ballpoint pen

172

logo

mechanical pencil M 40; 0,7 mm

272 / 172

logo

set

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Case

tampo print V 0 V 60


Customised writing instruments to make your own statement. Distinctive ballpoint pens and mechanical pencils made from unbreakable, high-gloss ABS plastic. The customisation options for the LAMY logo S are virtually unlimited with lacquer finishes and soft lacquer coating available in numerous RAL, HKS and Pantone colours. Contrasting colours can also be used for the push button and tip (standard: black or grey). Design: Wolfgang Fabian

204 S

204 S

204 S

204 S

Optional packaging V 52

Standard packaging V 0 Refill 204 S

logo S

ballpoint pen

Body

M 16; colour and line size can be selected tampo print

Case V0

Optional packaging V 52

Carton tube

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204 M blue

Your brand is in safe hands with Lamy.

204 M red

Ballpoint pens and mechanical pencils made from unbreakable, high-gloss ABS plastic. Push mechanism with an integrated spring-operated clip made from stainless steel or plastic. Design: Wolfgang Fabian

104 M black / 0,7

204 M white

Optional packaging V 52

204 M black

Standard packaging V 0 Refill

Body

Case

tampo print

V0

tampo print

V0

204 M

logo M

ballpoint pen

M 16; blue B

104 M

logo M

mechanical pencil

M 40; 0,7 mm (only available in black)

204 M / 104 M

logo M

set

Optional packaging V 52

20

Carton tube

V 60


Metal enhances the user’s experience – and their day-to-day work. Ballpoint pen with a chrome-plated metal tip and metal push button. Made from unbreakable, high-gloss ABS plastic. Push mechanism with an integrated spring-operated clip made from stainless steel. Design: Wolfgang Fabian

204 M+ blue

204 M+ white

204 M+ red

204 M+ black Optional packaging V 52

Standard packaging V 0

204 M+ logo M+

ballpoint pen

Refill

Body

Case

M 16; blue B

tampo print

V0

Optional packaging V 52

Carton tube

21


LAMY logo black 208


Caring from the outset DAK-Gesundheit is one of Germany’s oldest health insurance companies: it has been taking responsibility for the health of its customers for over 240 years. Today over 6 million people trust the services of DAK-Gesundheit.

LAMY logo with DAK DAK-Gesundheit makes every effort to live up to its responsibility as Germany’s third largest health insurance company. And of course, ensuring that its customers become and remain healthy is a priority. Even before birth. DAK-Gesundheit supports expectant mothers and fathers throughout the pregnancy with its parental advice service. The ‘Welcome Baby’ online coaching session is a beneficial addition to this. It provides advice on key health issues and offers concrete medical services such

as a special test for the early identification of premature births. Above all, DAK-Gesundheit takes responsibility for its customers when they are ill. A comprehensive network of specialists ensures that all of the medics and experts involved in the recovery process work closely together. DAK-Gesundheit is also a family-friendly employer which is aware of its social responsibilities. The company offers around

200 training places within this context each year across Germany. This, too, is part of its responsibility. Lamy also operates in a caring and attentive manner – as a brand, manufacturer, employer and business partner. The result: a kind of community of values which makes Lamy writing instruments a credible tool for DAK-Gesundheit.

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205 matt black

205 matt red

205 matt blue

105 matt green / 0,7

V 60

Optional packaging V 52

Standard packaging V 0 Refill

Body

M 16; blue M (205 black also with black M)

tampo print, laser engraving V 0

205

logo

ballpoint pen

105

logo

mechanical pencil M 40; 0,7 mm

205 / 105

logo

set

Optional packaging V 52

24

Carton tube

Case

tampo print, laser engraving V 0 V 60


Multi-purpose solutions with innovative features – sure to become a customer favourite. Stainless steel body with matt brushed finish, cyclical matt or powder-coated matt black. Spring-mounted steel clip. Ballpoint pens and mechanical pencils with a push mechanism and an integrated clip/push unit. Design: Wolfgang Fabian

005 matt black

405 matt black

Multicolour ballpoint pen made from stainless steel in a matt finish with a widthwise grain. Tab indicating selected colour. With black, blue and red Lamy M 21 ballpoint pen refills.

V 60

Optional packaging V 52

Standard packaging V 0

Refill

Body

Case

005

logo

fountain pen

steel nib

tampo print, laser engraving V 0

405

logo

multicolour ballpoint pen

M 21; black, blue, red

tampo print, laser engraving V 0

005 / 205

logo

set

V 60

Optional packaging V 52

Carton tube

25


Timeless design, reliable functionality – a popular classic for everyday working life Casing in stainless steel, brushed matt finish, cyclical matt finish or powder coated in matt black. With spring-mounted steel clip. Ballpoint pens and retractable pencils with print mechanism and integrated clip/push unit. Ideal for individual engravings. Design: Wolfgang Fabian.

Special Edition: Writing instruments made from stainless steel with a matt lacquer finish. Subject to prior sale.

206 twilight new

206 pearl new

206 cliff grey new

Optional packaging V 52

Standard packaging V 0

206

logo

ballpoint pen

Optional packaging V 52 Carton tube

26

Refill / Nib

Body / Cap

Case

M 16; black M

tampo print

V0


206 brushed

106 brushed / 0,7 mm

306 brushed

006 brushed

208 black

V 60

Optional packaging V 52

Standard packaging V 0

206

logo

ballpoint pen

Refill / Nib

Body / Cap

M 16; black M, blue M

tampo print, laser engraving V 0

Case

106

logo

mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving V 0

306

logo

rollerball pen

M 63; black

tampo print, laser engraving V 52

006

logo

fountain pen

steel nib

tampo print, laser engraving V 60

208

logo

ballpoint pen

M 16; black M

tampo print

206 / 106

logo

set

V0 V 60

Optional packaging V 52

Carton tube

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Sets

Strong sets for strong brands: Lamy writing instruments are also available in a double pack – for example with a sophisticated notebook, high quality case or solid metal box. They are also an ideal attractive and functional gift for any special occasion.

LAMY noto 283 + notebook A6

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Sets

Set 240/140 LAMY econ

Set 247/147 LAMY pur

Set 205/105 LAMY logo

Set 206/106 LAMY logo

product description set 240 / 140

econ

ballpoint pen / mechanical pencil / metal box

page 34

set 240 / 140 (not illustrated)

econ

ballpoint pen / mechanical pencil / leather pouch

page 34

set 247 / 147

pur

ballpoint pen / mechanical pencil

page 10

set 205 / 105 leather

logo

ballpoint pen / mechanical pencil / leather pouch

page 24

set 206 / 106 leather

logo

ballpoint pen / mechanical pencil / leather pouch

page 27

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Sets

Set 339/139 LAMY tipo

Set 205 LAMY logo

Set 287 LAMY pico

Set 283 LAMY noto

product description set 339 / 139 leather

tipo

rollerball pen / mechanical pencil / leather pouch

page 13

set 205

logo

ballpoint pen / notebook

page 24

set 287

pico

ballpoint pen / leather pouch

page 36

set 283

noto

ballpoint pen / notebook

page 17

set 247 (not illustrated)

pur

ballpoint pen / notebook

page 10

set 240 (not illustrated)

econ

ballpoint pen / notebook

page 34

advertising insert opt.

digital printing up to 4 colors

31


LAMY econ 240


Competence and consequence MEWA is Europe’s leading supplier in textiles management. It was ranked within the ‘top 3’ companies by the German Sustainability Prize, demonstrating that the Group (represented across 12 countries) takes the issue of responsibility very seriously.

LAMY econ with MEWA A few figures reveal what it really means to be Europe’s leading supplier in the textiles management field: over a million people working in the fields of industry, trade, crafts, catering and public institutions wear work, protective and business clothing made by MEWA. Each day, MEWA washes some 330 tonnes of textiles across Europe. Five new cleaning cloths per second (104 million per year) are produced at the company’s own weaving

plant. The group offers over 12,000 different items for occupational safety and technical equipment in total. Each day, up to 3,600 orders are dispatched from this selection. Despite all this, MEWA’s corporate responsibility does not stop at its own doorstep. It also covers its suppliers and partners across Europe. In 2010, for example, the textile managers introduced a code of conduct for their own suppliers – one of the first German

companies in the sector to do so. This way of thinking fits well with the Lamy philosophy. Or as MEWA puts it: “Like MEWA, Lamy is a company in which responsibility plays a key role: resourcesaving management, a responsible approach to employees and social responsibility for our society – these are values which we also subscribe to at MEWA – and that’s why we like to work with Lamy.”

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Sharp design for discerning clients – and clear messages. Ballpoint pen and mechanical pencil made from sandblasted stainless steel. With a striking grip section and a distinctive clip shape. Design: EOOS, Wien

240

140

Optional set packaging E 75

Standard packaging V 0 Refill

Body / Clip

Button

Case

240

econ

ballpoint pen

M 16; black M

tampo print, laser engraving laser engraving

V0

140

econ

mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving laser engraving

V0

240 / 140

econ

set

Optional set packaging E 75

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Metal box for one or two writing instruments

V 60


Ballpoint pen made from brushed stainless steel or matt black lacquer finish.

240 brushed new

240 black new

Optional packaging E 131

Standard packaging V 0 Refill

Body / Clip

Button

Case

240 brushed econ

ballpoint pen

M 16; black M, blue B

tampo print, laser engraving laser engraving

V0

240 black

ballpoint pen

M 16; black M

tampo print, laser engraving laser engraving

V0

econ

Optional packaging E 131

Acrylic tube

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289 chrome

Perfect for every pocket and every kind of meeting: design with an innovative push mechanism. The ultimate pocket pen: an innovative metal ballpoint pen with a push mechanism. Compact, handy design without compromising on performance. Design: Franco Clivio

Pocket-sized when not in use

Full-sized pen when in use

287 chrome matt

E 113

Refill

Body

Case

289

pico chrome

ballpoint pen

M 22; black M

laser engraving E 113

287

pico chrome matt

ballpoint pen

M 22; black M

laser engraving E 113

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Special Edition: LAMY pico laser orange. Subject to prior sale. 288 laser orange new

288 black

288 red

288 imperialblue

E 113 288 white

Refill

Body

Case

288

pico

ballpoint pen

M 22; black M

tampo print (288 white: tampo print, laser engraving) E 113

288

pico

ballpoint pen in special colour on request

M 22; black M

tampo print

E 113

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As the refill tip is advanced by a push mechanism, the clip slides back into the strikingly perforated body. And when the push button is pressed again after writing, the refill retracts and the clip lifts out again ready to function.

334 white

The most sophisticated way to communicate your message. Modern rollerball pen with an integrated clip/push safety mechanism (worldwide patent held by Lamy). Comes with a high-grade palladium or matt lacquer finish in black, anthracite, imperialblue or white. Design: Wolfgang Fabian

334 anthracite

334 imperialblue

330 Palladium

331 black

E 75 Refill

Body

Clip

Case

tampo print, laser engraving E 75

334

swift

rollerball pen

M 66; black

tampo print

330

swift

rollerball pen

M 66; black

tampo print, laser engraving tampo print, laser engraving E 75

331

swift

rollerball pen

M 66; black

tampo print

38

tampo print

E 75


185 Palladium / 3,15

185 Palladium / 0,7

The name says it all: the perfect writing instrument for architects, designers and advertisers. Mechanical pencils and ballpoint pens for stunning sketches and neat notes. Compact, ergonomic shape. Bi-component plastic with palladium-plated metal hardware. Design: Hannes Wettstein

285 Palladium

E 75 Refill

Body

Clip

Case

185 / 3,15

scribble

mechanical pencil

M 43; 3,15 mm

tampo print tampo print, laser engraving E 75

185 / 0,7

scribble

mechanical pencil

M 40; 0,7 mm

tampo print tampo print, laser engraving E 75

285

scribble

ballpoint pen

M 22; black M

tampo print tampo print, laser engraving E 75

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Straight up: style has never been so lightweight and functional. Elegant, slimline writing instruments made from stainless steel. Design: Gerd A. M端ller

245 st

145 st

045 st

E 75

Optional packaging V 52

Standard packaging V 0 Refill / Nib

Body / Cap

Clip / Push mechanism

Case

245

st

ballpoint pen

M 16; black M

tampo print, laser engraving tampo print, laser engraving

V 52

145

st

mechanical pencil

M 41; 0,5 mm

tampo print, laser engraving tampo print, laser engraving

V 52

045

st

fountain pen

steel nib

tampo print, laser engraving tampo print, laser engraving

145 / 245

st

set

Optional packaging V 52

40

Carton tube

E 75 E 75


259 cp1 brushed

056 cp1 black

256 cp1 black

156 cp1 black

V 52 Refill / Nib

Body / Cap

Clip / Push mechanism

Case.

256

cp1 ballpoint pen

M 16; black M

tampo print

tampo print, laser engraving

V 52

056

cp1 fountain pen

steel nib

tampo print

tampo print, laser engraving

E 75

259

cp1 ballpoint pen

M 16; black M

tampo print

tampo print, laser engraving

V 52

156

cp1 mechanical pencil

M 40; 0,7 mm

tampo print

tampo print, laser engraving

V 52

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A writing instrument for all instances: stylus meets ballpoint pen The practical all-rounder for modern working: a multi-functional writing instrument with an innovative double-twist mechanism. A silicone tip for capacitive surfaces on one end and a ballpoint pen on the other. Anodised aluminium and plastic casing. Available in four varied colours. New in May 2016.

636 silver new

E 80

636 screen silver

42

multi-system pen

Refill

Body

Case

M 22; black M / Z 101

tampo print

E80


636 white matt new

636 oceanblue new

636 red new

E 80 Refill

Body

Case

636 screen white matt

multi-system pen

M 22; black M / Z 101

tampo print

E80

636 screen oceanblue

multi-system pen

M 22; black M / Z 101

tampo print

E80

636 screen red

multi-system pen

M 22; black M / Z 101

tampo print

E80

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Two-in-one multisystem pens: putting pen to paper is now twice as much fun. A ballpoint pen and mechanical pencil in one. Made from stainless steel with matt brushed, cyclical finish or coated with matt black lacquer. Spring-mounted steel clip. Eraser underneath the removable push button. Design: Gerd A. M端ller

606 logo brushed

645 st

656 cp1 black

V 60

E 75 Refill

Body / Clip / Push mechanism

Case

606

twin pen

2-system pen

M 21; black / M 41; 0,5 mm

tampo print, laser engraving

V 60

645

twin pen

2-system pen

M 21; black / M 41; 0,5 mm

tampo print, laser engraving

V 60

656

twin pen

2-system pen

M 21; black / M 41; 0,5 mm

tampo print, laser engraving

E 75

44


745 st

746 st black

Write, sketch and highlight: three in one. A ballpoint pen, mechanical pencil and highlighter all in one. Twist mechanism to change between systems. With a solid, spring-mounted clip and an eraser underneath the removable push button. Stainless steel with matt brushed, cyclical finish or coated with easy-grip soft black lacquer. Design: Gerd A. M端ller

759 cp1 brushed

M 21 For writing: ballpoint pen refill

M 41 For sketching: mechanical pencil lead

M 55 For highlighting: highlighter refill

E 75 Refill

Body / Clip / Push mechanism

Case

745

tri pen

3-system pen 3x1

M 21; black / M 41; 0,5 mm / M 55; orange

tampo print, laser engraving E 75

746

tri pen

3-system pen 2+1

M 21; blue, red / M 41; 0,5 mm

tampo print

759

tri pen

3-system pen

M 21; black / M 41; 0,5 mm / M 55; orange

tampo print, laser engraving E 75

E 75

45


Makes multitasking child’s play: a multisystem pen for whatever the day has in store. Several writing instruments rolled into one: a ballpoint pen with black, red and blue inks and a mechanical pencil. Available in a premium palladium finish, matt black lacquer or an aluminium colour. Can be customised using interchangeable grips. Design: Phoenix Design

497 black

496 Al / KK

E 75 Refill

Body / Clip

Case

497

4pen

multi-system pen

M 21; black, red, blue / M 40; 0,7 mm

tampo print, laser engraving E 75

496

4pen

multi-system pen

M 21; black, red, blue / M 40; 0,7 mm

tampo print, laser engraving E 75

46


Accentuate your message. Aluminium-coloured writing instruments from the accent series with a solid stainless steel clip. A sensual, cylindrical design twinned with modern cool – stylish details combined with clear shapes. With interchangeable grips made from rubber or Karelian wood: accentuate your personality. Design: Phoenix Design

296 Al / KW

096 Al / KW

396 Al / KK

196 Al / KK

E 75 Refill / Nib

Body / Cap / Clip

Case

296

accent

ballpoint pen

M 16; black M

tampo print, laser engraving

E 75

096

accent

fountain pen

steel nib

tampo print, laser engraving

E 75

396

accent

rollerball pen

M 63; black M

tampo print, laser engraving

E 75

196

accent

mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving

E 75

47


LAMY studio imperialblue 267


Responsibility is multi-facetted Founded in 1890, Allianz has its headquarters in Munich and is now the world’s largest insurance company and one of the biggest financial service providers. Over 147,000 people across the world work for the Allianz Group in over 100 different posts.

LAMY studio with ALLIANZ Allianz is great. And so is its awareness of responsible actions. This is reflected, for example, in its code of conduct for employees forms the basis for a working attitude that essentially revolves around trust and honesty. But Allianz also runs a foundation for disadvantaged children. The viewpoint of Mario Vigl, Corporate Media Manager at Allianz, is particularly interesting when it comes to the complex issues of insurance and responsibility:

“Insurance covers the endless variety of life. But it remains largely invisible in terms of its substance. You can’t take it for a test drive like a car and you can’t touch it like an item of clothing. Insurance is generally only noticed when needed.” And when it comes to Lamy, Mario Vigl adds: “We are committed to regular reporting on the characteristics and achievements of Allianz, for example in our customer magazine 1890. The range of insurance provided by

the company extends from the ‘Lord of the Rings’ film series to a commitment as partner to FC Bayern and reconstruction assistance for home owners affected by flood disasters and tornados. What do we need for this? The right words, set in ink.” In this sense, Allianz and Lamy are not only connected by an attitude defined by commitment and a sense of responsibility but also by the love of the written word. Ideally in ink.

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067 black

267 black

267 imperialblue

367 imperialblue

E 75 Refill / Nib

Body / Clip / Cap

Case

067

studio

fountain pen

steel nib

tampo print, laser engraving E 75

267

studio

ballpoint pen

M 16; black M

tampo print, laser engraving E 75

367

studio

rollerball pen

M 63; black M

tampo print, laser engraving E 75

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265 brushed

An appealing shape with refined details – for a subtle brand statement. Metal writing instruments with a shiny, chrome-plated clip in an unusual propeller shape. Stainless steel with a matt brushed finish or coated with matt lacquer. Design: Hannes Wettstein

365 brushed

065 brushed

E 75 Refill / Nib

Body / Clip / Cap

Case

265

studio

ballpoint pen

M 16; black M

tampo print, laser engraving E 75

365

studio

rollerball pen

M 63; black M

tampo print, laser engraving E 75

065

studio

fountain pen

steel nib

tampo print, laser engraving E 75

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LAMY 2000 metal 002


Thinking beyond the present Daimler AG is one of the biggest suppliers of premium cars and is the largest globally active manufacturer of commercial vehicles. Responsibility is thus an important and wide-ranging issue within the company.

LAMY 2000 with MERCEDES BENZ No other car manufacturer has a longerstanding tradition than Daimler. This continuity is also due to the fact that the Stuttgart-based company has always been prepared to accept responsibility – economically, ecologically and for its employees and society as a whole. A considerable proportion of the billions of euros invested in research and development are channelled into so-called ‘green’ technologies. The first electric car developed entirely in China for China is just one of the results.

Increasing the safety of road traffic is also one of the key roles of any responsible car manufacturer. Given that 90% of traffic accidents can be attributed to human error, intensive development of autonomous driving is undoubtedly very significant. Daimler is helping to drive forward this development. The principle of responsibility is also applied by Daimler during interactions with employees, customers, suppliers and shareholders. For many years now, the UN Global Compact

has been a framework for this and serves as a global alliance between the company and UN in order to make globalisation more social and ecological. Lamy, too, has a clear idea of what sustainability and responsible interaction mean. And how important it is to think beyond the present. These commonalities are what make Lamy such a good brand ambassador for Daimler in the long term.

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202 metal

102 metal

A pleasure to treasure: now in stainless steel. The design classic is now available with a new finish: stainless steel with matt brushed finish. It sits beautifully in the hand and is a pleasure to write with. Design: Gerd A. M端ller

302 metal

002 metal

E 157

Refill / Nib

Body / Clip

Case

202

2000 metal ballpoint pen

M 16; black M

tampo print, laser engraving E 157

102

2000 metal mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving E 157

302

2000 metal rollerball pen

M 63; black M

tampo print, laser engraving E 157

002

2000 metal fountain pen

gold nib

tampo print, laser engraving E 157

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Inspired by the Bauhaus and a firm favourite with companies. This model is available as a piston-fill fountain pen with a hand-polished, partially platinum-plated 14-carat gold nib, a rollerball pen, a ballpoint pen, a four-colour ballpoint pen or a mechanical pencil. Made from fibreglass-reinforced polycarbonate and matt stainless steel with a lengthwise grain. Spring-mounted steel clip. Ballpoint pens made from exclusive types of wood with a spring-mounted stainless steel clip and palladium-finished hardware. Design: Gerd A. M端ller

www.lamy.com/2000

001

301

201 HW 97 Pen holder made from solid wood incl. the LAMY 2000 blackwood ballpoint pen. 203 taxus

203 blackwood

E 75 Refill / Nib

Body / Cap

Clip

Case

001 2000 fountain pen

gold nib

tampo print tampo print, laser engraving E 75

201 2000 ballpoint pen

M 16; black M

tampo print tampo print, laser engraving E 75

401 2000 4-colour ballpoint pen (not illustr.) M 21; black, blue, red, green

tampo print tampo print, laser engraving E 75

301 2000 rollerball pen

tampo print tampo print, laser engraving E 75

M 63; black M

101 2000 mechanical pencil (not illustr.) M 40; 0,7 mm / M 41; 0,5 mm

tampo print tampo print, laser engraving E 75

203 2000 ballpoint pen

M 16; black M

tampo print tampo print, laser engraving E 107

203 2000 Desk Set

M 16; black M

tampo print tampo print, laser engraving HW 97

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A series of writing instruments that effortlessly unites attitude and style. LAMY imporium – the extraordinary family of writing instruments from Lamy. This captivating range boasts an exciting combination of functional design, sturdy structure and first-class materials, including gold, platinum and titanium, all beautifully finished with the use of top quality PVD coatings and galvanisation in a range of designs. This combination gives the range its unmistakable appearance and produces a luxurious feel when writing. Design: Mario Bellini

http://www.lamy.com/imporium

092 BlkBlk new

060 BlkAu new

093 TiPt new

293 TiPt new

393 TiPt new

E 182 new Refill / Nib

Cap / Clip

Case

092 / 060 / 093

imporium

fountain pen

gold nib

laser engraving E 182

192 (not illustr.) / 160 (not illustr.) / 193 (not illustr.)

imporium

mechanical pencil

M 40; 0,7 mm

laser engraving E 182

292 (not illustr.) / 260 (not illustr.) / 293

imporium

ballpoint pen

M 16; black M

laser engraving E 182

392 (not illustr.) / 360 (not illustr.) / 393

imporium

rollerball pen

M 63; black M

laser engraving E 182

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A new type of twist-action fountain pen which both fascinates and inspires. Retractable nib and clip. All-metal body, palladium-coated, matt black finish, shiny white lacquer finish or shiny black lacquer finish. 14 carat gold nib, partially platinised. Design: Franco Clivio

http://www.lamy.com/dialog3

074 LAMY dialog 3 pianowhite Pt new

074 LAMY dialog 3 pianoblack Pt new

Ballpoint pen with triangular body and bevelled edges. All-metal, titanium-coated. Design: Richard Sapper 274 LAMY dialog 1

Minimalist rollerball pen with an innovative twist mechanism. All-metal construction, palladium-coated. Design: Knud Holscher 374 LAMY dialog 2

E 182 new Refill / Nib

Body / Clip

Case

074

dialog 3 Palladium / black (not illustr.)

fountain pen

gold nib

laser engraving E 182

074

dialog 3 pianowhite / pianoblack

fountain pen

gold nib

laser engraving E 182

274

dialog 1

ballpoint pen

M 16; black M

laser engraving E 182

374

dialog 2

rollerball pen

M 66; black M

laser engraving E 182

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Emotive design: harmonious proportions for strong brand statements. Available as a fountain pen with a cap and a polished steel nib, a twist-action pencil or ballpoint pen, and a rollerball pen with a cap. Cylindrical barrel made from stainless steel with matt black lacquer or brushed stainless steel and highly polished, chrome-plated ends. Solid metal clip with a reliable spring mechanism, also with highly polished chrome plating. Design: Sieger Design

280 black

080 black

151 brushed new

351 brushed new

E 75

280 / 251(not illustr.)

scala

080 / 051 (not illustr.)

scala

180 (not illustr.) / 151

scala

380 (not illustr.) / 351 scala

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Refill / Nib

Body / Clip / Cap / End of body

Case

ballpoint pen

M 16; black M

tampo print, laser engraving

E 75

fountain pen

steel nib

tampo print, laser engraving

E 75

mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving

E 75

rollerball pen

M 63; blue M

tampo print, laser engraving

E 75


028 oceanblue

126 graphite / 0,7

Star of the show: the classic in aluminium. Robust yet elegant writing instruments made from high-tech aluminium. Featuring a striking, spring-operated metal clip and a transparent grip section. Design: Wolfgang Fabian

371 black

232 bluegreen new

V 60

Refill / Nib

Body / Cap

032 (not ill.) / 026 (not ill.) / 028

AL-star

fountain pen

steel nib

tampo print, laser engraving V 60

Case

126

AL-star

mechanical pencil

M 40; 0,7 mm

tampo print, laser engraving V 60

332 (not ill.) / 326 (not ill.) / 328 (not ill.) AL-star

rollerball pen

M 63; black

tampo print, laser engraving V 60

232 / 226 (not ill.) / 228 (not ill.)

AL-star

ballpoint pen

M 16; black M

tampo print, laser engraving V 60

371

AL-star

rollerball pen

M 63; black

tampo print, laser engraving V 60

271 (not ill.)

AL-star

ballpoint pen

M 16; black M

tampo print, laser engraving V 60

071 (not ill.)

AL-star

fountain pen

steel nib

tampo print, laser engraving V 60

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219 white

019 black

212 vista

012 vista

V 60

Refill / Nib

Body / Cap

Refill M 16

Case

212: tampo print (MOQ = 500 pcs.) V 52

212/219

safari

ballpoint pen

M 16; black M (219 black), tampo print blau M (219 white)

012/019

safari

fountain pen

steel nib

tampo print

V 60

312/319 (not illustr.) safari

rollerball pen

M 63; black (319 black), blue (319 white)

tampo print

V 60

112/119

mechanical pencil M 40; 0,7 mm

tampo print

V 52

60

safari


213 green new

213 pink

014 blue

117 umbra / 0,7

216 red

Design worth hunting out: functional, robust and recognisable. Robust writing instruments with an emphasis on functionality. Made from tough ABS plastic – transparent or in attractive colours. With a striking, spring-operated metal clip. Design: Wolfgang Fabian www.lamy.com/safari-the-movie

V 60

318 yellow

V 52 Refill / Nib

Body / Cap Case

213, 214, 216, 217, 218

safari

ballpoint pen

M 16; blue M (213 green, 214, 216, 218), black M (213 pink, 217)

tampo print V 52

013, 014, 016, 017, 018

safari

fountain pen

steel nib

tampo print V 60

113, 114, 116, 117, 118

safari

mechanical pencil

M 40; 0,7 mm

tampo print V 52

313, 314, 316, 317, 318

safari

rollerball pen

M 63; blue

tampo print V 60

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Drawing and painting are the precursors to learning how to write. The incredibly rich and vivid colours of Lamy‘s aquaplus paintbox set will make the customers of tomorrow happy artists today.

Made for children but popular with adults too: the writing instrument the brings back memories.

510

Developed in conjunction with education experts for children who are starting to learn to write. Fountain pen and twist-action pencil made from maple with a plastic cap and cube. Ergonomically shaped, non-slip plastic grip. With a name sticker. Design: Entwicklungsgruppe Mannheim / Prof. Bernt Spiegel

110 red

109 blue

010 red

V 313 Refill / Nib

Body / Cap / Dice

End of body

Case

110

abc

mechanical pencil M 44; 1,4 mm

tampo print

emblem

V 314

109

abc

mechanical pencil M 44; 1,4 mm

tampo print

emblem

V 314

010

abc

fountain pen

steel nib A

tampo print

emblem

V 313

009 (not. ill.) abc

fountain pen

steel nib A

tampo print

emblem

V 313

510

Watercolour paintbox

aquaplus

tampo print, emblem

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Cases

It is not just the internal but also the external values which count: the wide range of packaging on offer leaves no wish unfulfilled. Packaging can also be personalised with special printing, engraving or your own personal brand message – for a stylish, tailor-made presentation. LAMY E 131 Acrylic tube Page 66

LAMY E 75 Metal box Page 67

LAMY V 52 Carton tube Page 66

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Cases The better the packaging the more fun it is to open. Stylishly packaged writing instruments make high-quality, sophisticated gifts. Perfect for strengthening business relationships, as tokens of appreciation or as incentives. For information on customising the inlay and other promotional options, please refer to the description of the relevant model.

E 131

V0 E 80

V 52

V 60 E 119 Optional packagings (supplement to the standard packing V0) V 52 Carton tube V 60 Carton box (one or two writing instruments) E 131 Acrylic tube E 80

Plastic case

E 119 Carton box (one or two writing instruments)

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Cases

E 75

E 182

E 180

E 107

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Cases The individual Lamy service: Lamy sets with your advertising insert. You provide the artwork and Lamy will do the rest.

E 147

E 166

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M 16 Write it right: quality testing the LAMY M 16 giant refill during the production process

It’s what’s inside that counts: the LAMY M 16, Made in Germany

It goes without saying that all Lamy writing instruments leave the production line with both an attractive exterior and flawless inner workings.

• • •

For instance, the M 16 giant refill is quite literally the heart and soul of most Lamy ballpoint pens: • It is manufactured in Germany at our Heidelberg site

It is made from metal, not plastic It has a tungsten carbide ball in its tip The viscous ink used is waterproof and non-toxic It will last for kilometres of writing with a clean, even stroke right to the end

In fact, it starts its writing career at Lamy itself because we get the ink of the M 16 – and every other Lamy refill – flowing and test it

for quality before it leaves the factory. That is because we want to make sure that the products we supply will serve our customers for many pages to come and bring them nothing but pleasure, delivering durability, reliability and a good-looking script to the very last stroke. So why not take a closer look and see what goes into a Lamy? You will find nothing but high-quality components.

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Accessories M 40 / 41

M 43

M 55 M 21

M 16

M 22

M 63

M 66

T 10

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Accessories M 16 Lamy giant ballpoint pen refill Giant metal ballpoint pen refill available in black, blue and red in line sizes F, M and B; green in M only. Capacity approx. 10,000 m of writing. M 21 Lamy multi-colour ballpoint pen refill With a stainless steel tip. Available in black, blue, red and green. M 22 Lamy compact ballpoint pen refill Metal refill available in black and blue in line sizes F, M and B. M 40 / 41 Lamy pencil lead Fine 0.7 mm/0.5 mm leads, hardness HB. M 43 Lamy pencil lead 3.15 mm (scribble), hardness 4B.

M 44 Lamy pencil lead 1.4 mm (abc), hardness B. M 55 Lamy highlighter refill With a steel tip, orange. (For the LAMY tri pen) M 63 Lamy rollerball pen refill Lamy rollerball pen refill for rollerball pens with a cap. Available in black, washable blue, red and green. (M and B refills). M 66 Lamy rollerball pen refill Giant metal refill available in black, blue and red (line size M); black and blue (line size B). T 10 Lamy giant ink cartridge Pack of five large-capacity ink cartridges. Available in washable blue, black, red, turquoise, violet, blue-black and green.

Z 27/28 Lamy converter Piston-fill converter for Lamy fountain pens instead of using T 10 ink cartridges. Z 10 / 15 / 18 / 19 Lamy eraser tip Replacement eraser tips for Lamy mechanical pencils: econ, accent, 2000, cp1, st (Z 10); twin pen, tri pen, 4pen (Z 15); safari, AL-star, vista (Z 18); scribble (Z 19). Z 101 Lamy silicone tip Replacement silicone tip for LAMY screen. M 583 aquaplus hair brush M 583 aquaplus bristle brush

T 51 / 52 Lamy ink 30 ml (T 51) or 50 ml (T 52) bottle of ink. Available in black, washable blue and red (T 52 also in blue-black, green and turquoise).

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Service Engraving individual names All of our writing instruments can be engraved with individual names. Individual shipping (mailing list) On request, we will dispatch your order to several different addresses. Lots of other options are also available, such as gift wrap, guaranteed delivery dates and much more. Durability of the promotional customisation The laser engraving and coloured printing methods we use are permanent on our products. This ensures your promotional product will last and last! Spare parts and accessories Thanks to our very strong market presence in Germany and throughout Europe, customers are guaranteed to be able to buy refills, ink, spare parts and other accessories at any time. This means that the writing instrument with your message will be used for a long time, making is highly effective. Lead time Our maximum lead time for products with promotional customisation is usually two to three weeks. We will always send you a detailed order confirmation, of course.

Change of nib This extra service from Lamy ensures that fountain pens, as the most personal of all writing instruments, never have to be left in a drawer unused – not even those that are promotional gifts. Every Lamy fountain pen comes with a voucher entitling the owner to a free replacement nib from our Customer Service Department, should the nib provided not match his or her hand. And this is what makes a Lamy fountain pen such a personal advertising medium. If the nib provided does not suit your hand, simply send the fountain pen with the completed voucher to our Service Center by recorded delivery within four weeks after receiving it and we will replace the nib according to your instructions, free of charge.

EF

F

M

B

BB

OM

OB

OBB

The available nip grades are depending on the model.

www.lamy.com/corporate_gifts Please visit our website for more information about the Lamy range of promotional products. The “Corporate Gifts” section contains all the details you need. You can also get in touch with us directly through the website by clicking on “Contact us”. We look forward to hearing from you!

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Business gift marking Great area for your advertising message Individualized branding for Lamy sets.

individualization examples

advertising insert

advertising insert

digital printing up to 4 colors

notebook

embossing

notebook

set packaging with embossable notebook (without writing instrument)

notebook

tampo print

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50 years of Lamy design In 1966, a writing instrument was launched onto the market which gained immediate recognition in the design world and beyond: the LAMY 2000. This modern classic designed by Gerd A. M端ller paved the way for the long-standing success of the brand. The design laid the foundations for the clear Bauhaus-based design language which makes Lamy products so unique, even today. And so a small yet ambitious family business has been transformed into a globally renowned and sought-after design brand over the course of five decades.


Product programme pur 10 tipo 12 noto 16 logo 18 econ 34 pico 36 swift 38 scribble 39 st 40 cp1 41 screen 42 twin pen 44 tri pen 45 4pen 46 accent Al 47 studio 50 Editorial 5 Writing sets 28

2000 54 imporium 56

Cases 64

dialog 57

M 16 69

scala 58

Accessories 70

AL-star 59

Service 72

safari 60

Business gift marking 74

abc 63 aquaplus 63


Text Meiré und Meiré Conception and creative work Meiré und Meiré Concept and design Rothkopf & Huberty

Photography Products: Uli Maier Company portraits: Stills & Strokes

Lithography pinkit Printing abcdruck

Printed in Germany Modifications and errors excepted P908 / 2016–2017 © C. Josef Lamy GmbH / 2016


Business gift marking

D

tampo print

LG laser engraving

LG laser engraving of individual names

P

emblem

PR embossing

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Business gift marking

Remarks D tampo print

On metal or plastic in all RAL/HKS/Pantone colours

LG laser engraving

On metal blind On metal dark

LG laser engraving

Laser engraving of individual names

LG signature engraving

Laser engraving of signatures

P emblem (for LAMY pur, econ, twin pen, st und cp1)

Emblems in one or several colours

PR embossing

Embossing Printing formats:

Maximum height of print 7 mm, maximum height of laser engraving 6 mm Printing/laser width corresponding to model requested

Reproduction works:

Reworking of print data / files can create additional costs.

Paper proof:

The first paper proof is free of charge. Any subsequent proof requirement will incur an additional cost.

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C. Josef Lamy GmbH D - 69111 Heidelberg Tel. +49 (0) 6221- 843-0 Fax +49 (0) 6221- 843-208 www.lamy.com E-Mail: pp@lamy.de

Discovering shared values means discovering Lamy: a digital introduction to the long-standing Heidelberg-based company. www.lamy.com/company www.google.com/+LamyGermany