FINAL 2026 DTX Partner Guide

2026

PARTNER GUIDE

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INTRODUCTION For over 50 years, Destinations Texas (formerly TACVB) has been the leading voice for tourism education, training, and collaboration across the Lone Star State. Our mission is simple yet powerful: to elevate and empower destination professionals through education and connection.

Each year, Destinations Texas brings together hundreds of destination marketing organization (DMO) leaders, tourism professionals, and industry partners through our Winter Conference, Innovation Summit, Women’s Leadership Conference, and Annual Conference. These events are where Texas destinations gather to learn, innovate, and grow together.

We invite you to partner with us in 2026. Your support not only demonstrates your commitment to Texas tourism but also places your organization directly in front of the industry’s most influential decision-makers.

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OUR VALUED MEMBERS

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ABOUT US MISSION We elevate and empower Texas Destination Organizations through education and collaboration.

WHY PARTNER WITH DESTINATIONS TEXAS?

• Unmatched Reach – Connect directly with DMOs, CVBs, and tourism professionals representing every corner of Texas and beyond.

• Targeted Exposure – Gain visibility on stage, in sessions, across signage, and through our digital marketing channels.

POSITIONING STATEMENT For every destination marketing professional who makes up the Texas tourism community, Destinations Texas is a driving force, building and advancing careers and fellowship – with a focus on creating a space for Texas DMOs to collaborate, find inspiration, and navigate their local political landscapes because a strong Texas tourism industry both builds and relies on strong Texas communities.

• Credibility & Alignment – Partner with the only statewide association dedicated exclusively to destination marketing and tourism development.

• Proven Engagement – Attendee lists, networking opportunities, and direct introductions ensure you connect with the right people at the right time.

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CONTENTS 02.

INTRODUCTION

04.

ABOUT US

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MEMBERSHIP

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WINTER CONFERENCE

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INNOVATION SUMMIT

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WOMEN’S LEADERSHIP CONFERENCE

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ANNUAL CONFERENCE

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MEMBERSHIP Membership That Builds Lasting Partnerships Across Texas

Destination organization professionals are a unique group; they are loyal, collaborative, and deeply invested in the success of their communities. They value partnerships built on trust and credibility. In the tourism industry, relationships matter, and exposure is the key to earning that trust. That’s where Destinations Texas comes in.

By joining Destinations Texas, your organization becomes part of a powerful statewide network of destination professionals dedicated to advancing tourism in Texas. Membership gives you direct access to nearly 1,000 destination leaders who are actively seeking trusted partners and innovative solutions to help their destinations grow and thrive.

Why Destinations Texas?

Destinations Texas is the only organization dedicated exclusively to the professional development of destination marketing organization (DMO) staff in Texas. As a Partner, your company gains direct access to hundreds of tourism professionals and industry leaders who are shaping the future of Texas travel.

Affiliate Member Benefits Include:

Visibility: Gain visibility through one annual e-blast to nearly 1,000 Texas DMO professionals, plus exposure in our news features and across our social media platforms.

Networking: Connection opportunities at conferences, workshops and events throughout the year.

Education: Share your expertise through in-person presentations and online webinars, connecting with and inspiring our community of Destination Organization professionals.

Resources: Highlight your success stories with case studies, plans and campaigns in our online Resource Library Savings: Discounted registration rates for all Destinations Texas events (typically $200 per registration)

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JOIN US Affiliate Membership Investment Your membership investment is based on the number of employees in your organization and covers every member of your staff:

Organization Size Annual Investment 1–5 Employees 6–20 Employees 21+ Employees

$550 $700 $850

Join Us Together, we can elevate Texas destinations — and the organizations that support them.

Become a member of Destinations Texas today and connect with a statewide community committed to advancing the travel and tourism industry.

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WINTER CONFERENCE January 28–30, 2026 | Boerne, TX Estimated Attendance: 140–180 destination professionals

The Winter Conference is a highly interactive, small-group gathering featuring a master class format. For two full days, attendees commit to a focused track—Leadership, Marketing, or Sales—where they dive deep into workshops, role-playing, and applied education. This immersive format encourages active participation, peer-to-peer collaboration, and actionable takeaways.

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WINTER CONFERENCE Gold Sponsor – $6,000 Opportunity to welcome attendees on stage during opening or lunch Sponsor recognition on stage and across all event signage Host one educational session (subject to topic approval) Two complimentary registrations Premium Partner Hall placement Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Silver Sponsor – $5,000 Opportunity to introduce or moderate an educational session Sponsor recognition on stage and across all event signage One complimentary registration Table in the Partner Hall Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Bronze Sponsor – $4,000 Sponsor recognition on stage and across all event signage One complimentary registration Table in the Partner Hall Recognition in Destinations Texas email and social media promotions Attendee list provided electronically post-event

Board Dinner Sponsor – $3,000 Exclusive opportunity to host and dine with the Destinations Texas Board of Directors

Supporting Sponsor (DMOs only) – $1,500 Logo recognition on event signage Recognition in Destinations Texas email and social media promotions

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INNOVATION SUMMIT April 14 - 16, 2026 College Station, TX Estimated Attendance: ~100 in 2025; projected growth in 2026 with attendees from Texas and beyond.

About the Event: The Innovation Summit is the only conference of its kind dedicated to Artificial Intelligence (AI) for destination organization professionals.

This forward-looking event unites innovators, technology leaders, and tourism professionals to explore how AI can transform marketing, visitor engagement, and organizational strategies.

Attendees engage in dynamic sessions, interactive discussions, and hands-on learning, making this a mustattend for those ready to embrace the future of tourism.

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INNOVATION SUMMIT Gold Sponsor – $6,000 Deliver a 5-minute welcome at the start of Day 1 or Day 2 Opportunity to produce an educational session (with topic approval) Logo recognition as one of two Gold Sponsors Two complimentary registrations Premium Partner Hall exhibit space 30-second video feature at the start of each day Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Silver Sponsor – $5,000 Opportunity to produce a breakout session (with topic approval and based on availability) Two complimentary registrations Premium Partner Hall exhibit space Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Name Badge Sponsor – $3,500 Logo prominently displayed on all attendee name badges One complimentary registration Premium Partner Hall exhibit space Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Refreshment Break Sponsor – $2,000 Logo recognition as an official Refreshment Break Sponsor Dedicated signage during refreshment breaks Partner Hall exhibit table Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Supporting Sponsor (DMOs only) – $1,500 Logo recognition on event signage Recognition in Destinations Texas email and social media promotions

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WOMEN’S LEADERSHIP CONFERENCE September 1 - 2, 2026 | Plano, TX Estimated Attendance: 80–100 female destination professionals The Women’s Leadership Conference is an empowering one-day gathering designed exclusively for female destination organization professionals.

Through inspiring speakers, collaborative workshops, and peer networking, attendees gain tools and insights to navigate the unique leadership challenges and opportunities women face in the tourism industry.

Reception Sponsor – $5,000 Opportunity to welcome attendees on stage during the reception Recognition on stage and across all event signage Host the Women’s Conference reception with brief remarks Two complimentary registrations Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event

Supporting Sponsor – $2,000 Sponsor recognition on stage and across all event signage One complimentary registration Recognition in Destinations Texas email and social media promotions Attendee list provided electronically post-event

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ANNUAL CONFERENCE

September 2–4, 2026 | Plano, TX Estimated Attendance: Nearly 400 destination professionals

Our Annual Conference is the largest Destinations Texas event of the year, attracting nearly 400 professionals from across Texas and beyond. This multi-day gathering features inspiring general sessions, workshops, receptions, a bustling Partner Hall, and signature activities like the Conference Quest Scavenger Hunt. It’s where the entire Texas tourism community comes together to exchange ideas, build partnerships, and celebrate the tourism industry.

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ANNUAL CONFERENCE Gold Sponsor – $7,000 Opportunity to introduce a Keynote speaker and play a 30-second video Host an educational session (with topic approval) Premium Partner Hall placement Two complimentary registrations Recognition on stage and across all event signage Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event Inclusion in the Scavenger Hunt

Silver Sponsor – $6,000 Opportunity to produce and host an educational session Premium Partner Hall placement· One complimentary registration Recognition on stage and across all event signage Recognition in Destinations Texas email and social media promotions Attendee list provided electronically pre- and post-event Inclusion in the Scavenger Hunt

Lunch Sponsor – $5,000 Opportunity to welcome attendees at lunch and play a 30-second video Logo featured in promotional materials Premium Partner Hall table One complimentary registration Recognition on stage and across all event signage

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ANNUAL CONFERENCE Lunch Sponsor continued – $5,000 Recognition in Destinations Texas email and social media promotions Attendee list provided electronically post-event Inclusion in the Scavenger Hunt

New Attendee Luncheon Sponsor – $4,000 Recognition during Welcome Session and throughout the conference Premium Partner Hall table Recognition across all event signage Recognition in Destinations Texas email and social media promotions Attendee list provided electronically post-event

Bronze Sponsor – $3,500 Partner Hall table Recognition on stage and across all event signage Recognition in Destinations Texas email and social media promotions Attendee list provided electronically post-event

Add-On: Board Dinner Sponsor – $3,000 Exclusive opportunity to host and network with the Destinations Texas Board of Directors

Supporting Sponsor (DMOs only) – $1,500 Logo recognition on event signage Recognition in Destinations Texas email and social media promotions

CONTACT US We are so grateful for your ongoing support and partnership of Destinations Texas. We look forward to working with you!

KATHLEEN DAVIS - PRESIDENT & CEO KDavis@destinationstexas.org PO Box 225081 || Dallas, TX 75222 www.destinationstexas.org