SOUTHERN S WEDEN
SMÅL AND 2017 / 2018
HIG HL IGHTS
DISCOVERING THE REAL SMÅLAND CANOEING THROUGH PEACEFUL WILDERNESS THE EXOTIC AND UNEXPECTED NATIONAL PARKS TRAVEL THROUGH THE DESIGN DISTRICTS
SMALL ROADS TO GREAT EXPERIENCES
hether you know a lot about Småland or come without expectations, we would love to help you make the most of your visit. Roam free in our natural playground, that is in fact one of the things our region is best suited for, or take some advice from us, Smålänningarna, i.e. the people of Småland.
You can read this brochure from beginning to end, or browse through it and stop at whatever catches your attention. We are not trying to tell you how to enjoy Småland, feel free, but these are some of the things we would love to show you. Some are well known and easy to find, others are located along modest country roads, and some of the things that are special to us are all over, like the forests and lakes, the red cottages and the stone walls. We hope you’ll enjoy your stay. Welcome Best wishes
THE ROAD TO Vimmerby Västervik
Malmö Ystad Trelleborg Gdynia
´ Swinoujscie ´
Göteborg 157 366 490 277
Helsingborg 247 272 580 184
Copenhagen 338 332 630 244 Malmö 289 279 638 205 Oslo 444 673 540 562 Stockholm 336 424
Frankfurt am Main
München Milano Dresden
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Trelleborg 311 300 671 226 Ystad 292 257 638 198
12 6 DISCOVERING THE REAL SMÅLAND
CANOEING THROUGH PEACEFUL WILDERNESS
DISCOVERING THE REAL SMÅL AND
STEP INTO THE WORLD OF PIPPI
NOSTALGIC VIEWS IN THE REAR MIRROR
TRAVEL THROUGH THE DESIGN DISTRICTS
CANOEING THROUGH PEACEFUL WILDERNESS
TRY THE FLAVORS OF SMÅLAND
EXPLORE ON TWO WHEELS
THE EXOTIC AND UNEXPECTED NATIONAL PARKS
HOME OF THE BIG FISH
MEET THE KING OF THE FOREST
FLY THROUGH THE WILD
DO NOT MISS
34 THE EXOTIC AND UNEXPECTED NATIONAL PARKS
26 TRAVEL THROUGH THE DESIGN DISTRICTS
COUNTRYSIDE BEAUTY Once here you will soon understand that Småland used to be farmers’ country. And not the easily cultivated kind. Still in the early 20th century farmers here spent their lifetimes clearing the fields of stones and rocks, getting sore backs, harsh winters and poor harvests in return. The hand-built stone walls around Småland are monuments of this. Imagine the stubbornness of the farmers who built them, one stone at a time.
And the really solid ones are often built with almost as much stone underneath the ground as above. Along with the red cottages with their white trim, the stone walls form a symbol of Sweden. Travelling through Småland this is a view you will see many times. If you want to make a proper stop and have a chance to really take in the scenery, there are several places offering a fantastic Småland-in-the-
past experience. One of them is Åsens by, a tiny village and a culture reserve outside Aneby, not far from Huskvarna. Here time has stood still since around year 1900. Visitors can walk around among dwelling houses, pig houses, barns and beautiful field fences and imagine what life would have been like here in the past. Old varieties of wheat, rye, oats and barley are grown in the fields and horses are even
NG THE REAL LAND Driving through Småland, sometimes following the main road and sometimes choosing the one less travelled is a great way to experience this part of Sweden. Take your time, make stops and take a closer look at whatever catches your attention. The things associated with Småland are often also considered traditionally and typically Swedish. That’s why Småland is called – Sweden for real.
used for some of the farm work. You can walk into the furnished house of Tekla’s, stepping on the rag rugs she once made and see what a modest farmer’s home could look like back then. For the full experience of village life in Åsens by you can book a night at the Youth Hostel. Beautifully situated in the center of the village it is surrounded by red houses, pastures and nature.
A good way to experience Småland for real is to rent your own red cottage in the countryside for a week or two. Many people rent out their houses, especially in the summer, and you can book safely through an agency. STONE WALLS OF SMÅLAND Someone has calculated that the stone walls of Småland contain the amount of stones required for building 75 Great
Pyramids of Cheops. That says a lot about the uneven battles fought between the farmers of Småland and their land. Most of the stone walls were built during the 19th century and they served several purposes: getting rid of stones in the fields, marking boundaries between lands and in some cases they worked as fencing for animals.
DELICIOUS TIPS FOR ”FIKA” IN SMÅLAND Två Röda Hus, retro-style fika on the countryside outside Eksjö Ingebo Hagar, organic cafe and restaurant south of Vimmerby Rudenstams Gårdskafé, fika and local specialties in the middle of the apple orchards north of Huskvarna. Västersläts gårdsbutik & cafe in Kalmar is both a farm shop and a cafe. Stockhultgårdens Tebod in Markaryd is situated in an old house in a glade in the forest. Krusagården, Eksjö
HOME OF ASTRID LINDGREN One of the reasons why the Småland scenery strikes a chord in so many is no doubt the stories of Astrid Lindgren, read and loved by Swedes but also across the world. Some of her most well-known children’s books are set in Småland, the area where the author herself grew up. For a lot of people those settings have become synonymous with the image of Småland and Sweden in the past. Ask pretty much anyone you meet in Sweden and they will be able to describe the settings of Astrid Lindgren’s stories about the children in Noisy Village (Bullerbyn) or Emil of Lönneberga (both of which are actual places, Sevedstorp and Gibberyd). Astrid Lindgren’s Näs, in Vimmerby (which is also the town where you find Astrid Lindgren’s World, the theme park) is the place where the author was born in 1907. Now Astrid Lindgren’s Näs is a culture center where you can learn more about the author and experience the location that inspired many of her stories. Astrid Lindgren’s childhood house is restored to look the same as when she grew up here. You can visit both her home, the new garden and the big exhibition “The whole world’s Astrid Lindgren”. There is also a restaurant that serves food and Swedish “fika” to visitors. FIKA LIKE A SWEDE If there is one Swedish custom you should give in to when visiting Sweden, it’s the tradition of “fika”. Take a break from whatever you are doing, sit down with a hot drink and a little something (preferably sweet) to eat. At home, on a picnic or at a cafe doesn’t really matter. You will see that Swedes do it as often as they can.
Astrid Lindgren’s Näs in Vimmerby
bitter almond, eggs, cream and sugar. Not particularly sweet in itself, but enjoyed with jam and whipped cream it has served as the final act on Småland’s family gatherings and celebrations for a long time.
Fika goes well with road trips and along the roads of Småland you will find charming places to stop for a cup. Don’t hesitate to leave the main roads, you will be able to find both pretty surroundings and the best fika Småland has to offer in places well off the beaten track. Often the roads in themselves, leading through stunning scenery, make the detour well worth the extra distance. WHEN IN SMÅLAND – OSTKAKA Of all the different fika you will find in Småland, the local specialty you can’t afford to miss is the ostkaka (ost=cheese, kaka=cake). This traditional dessert is made from milk, flour, cheese rennet,
One of those charming places you can find on your way through Småland is Systrarna Skogströms Lantcafe in Öhr, along road 30, some 20 kilometres north of Växjö. Here you can sit down for a delicious fika or a meal in a lovely setting. The interior of the cafe has a lot of influences from the past. Apart from the cafe, the small center of Ör holds an old style general store and a flower shop. Systrarna Skogströms Lantcafe in Öhr
MORE DISCOVERIES: VISITSMALAND.SE/EN/MORE-DISCOVERIES
11 NOSTALGIC VIEWS IN THE REAR MIRROR MORE DISCOVERIES: VISITSMALAND.SE/EN/MORE-DISCOVERIES
Travel in time when you visit this lovely village near Oskarshamn. The buildings are intact and originate from the 18th and 19th century. Stroll around in historical surroundings and enjoy Småland from the past.
Visit the childhood home of world famous botanist and zoologist Carl von Linné, now a culture reserve with herb gardens and cultivations typical for the time. There is also a garden cafe.
The twin city of Jönköping, Huskvarna, is famous for the internationally known company with the same name, Husqvarna. It first started in the 17th century and production is still very much up and running. In the Husqvarna Museum you can take a lovely tour down memory lane among old motorcycles, weapons, sewing machines and much more. Also, visit the adjacent Smedbyn, a preserved cobblestone block with workers’ houses, now hosting artists’ studios among other things.
KORRÖ CRAFT VILLAGE
A former crafts village located by Ronneby Stream. At the end of the 19th century you could find tannery, saw, mill and a shop here. The well-preserved buildings now house a restaurant, cafe, a hostel, a hotel and a country store.
A well-preserved ironworks environment from the 19th century. It is now a historic attraction, a ”Swedish Downton Abbey” where time has stopped. Attend historical period drama and visit the mansion, the parks and gardens as well as a restaurant and cafe.
MX WORLD COLLECTION – VIMMERBY
Motocross enthusiast Magnus Frodig did not settle with a personal interest in the history of motocross. Instead he decided to share it with the world. Frodig’s collection consists of no less than 230 motor bikes, almost all with a history of famous drivers.
EKSJÖ – THE UNIQUE WOODEN TOWN
This is one of the best kept wooden towns in Sweden, relatively spared from fires. It has been awarded the Europa Nostra Diploma for the remarkable renovation of traditional buildings. Take a guided tour and take part of history.
All around Småland there are places to visit to experience times gone by.
SAGOMUSEET (MUSEUM OF LEGENDS)
A place where the old tradition of storytelling is preserved and brought to life. Children as well as adults are invited to get enchanted by the magical world that existed – or still exists – in the area. “Legend spots” are all around the area and can be found using the app “sagobygden”, available in both English and German.
TYROLEN IN BLÄDINGE
A well-kept place of entertainment on the countryside of Småland. In the 1960s it was used for dancing and live concerts. Now it has come back to life, offering retro-style events such as festivals, motor meets, flea markets and activities for children.
The village Åsens by is a cultural treasure where time has stood still. The entire village consists of red dwelling houses, pig houses, barns and beautiful field fences. The village is a culture preserve.
ÖSTREGÅRD’S ANTIQUE AND FLEA MARKET
The biggest flea market (loppis) in Småland, and a great place for anyone who likes to shop for old furniture and interior details. In the summer you can also have a coffee break at the nice cafe, Loftbodscafeet. Östregård is open on Sundays and the skilled visitors come early to queue for the best finds.
CANOEING THROUGH PEACEFUL WILDERNESS
– It’s such a cool experience to glide through the water, almost soundless, and see the wildlife up close, says Adam Holst from Amsterdam, canoeing for a couple of days through the Småland water landscape together with his wife Hendrikje.
water. After reading about how it works they felt sure to get an experience quite different from their everyday life in busy Amsterdam. It is easy to tell from their enthusiastic stories that the trip matched the expectations.
Adam and Hendrikje Holst are in Sweden for a week and decided before they came to use two or three of those days, to experience Småland and its nature from the
– We’ve seen so many different birds and it sometimes feels as if we are one with nature, Adam says. Last night we slept on an island in the middle of the lake and sat
by our tent until the middle of the night when the sun set. It was amazing! PLAN YOUR ROUTE The lakes and streams of Småland offer excellent routes for canoeing and kayaking and you can plan a trip as long or as short as you want. Adam and Hendrikje start their adventure at a rental agency along one of those routes. I find them shortly after returning from their hike, emptying the
The great variety of waters, the untouched wilderness and the unique peacefulness of Småland is perhaps best experienced in a canoe or a kayak, quietly gliding through the singular landscape. Canoe routes run through the area and canoe rental agencies can be found in several places. Regardless if you want to go on a day trip or a weeklong expedition, these waters will entertain your adventurous spirit.
canoe of their belongings, all neatly stored in plastic bags, just in case. They have not had any misfortunes leading to things ending up in the water, however. Never even close, they assure me. Apart from slightly sore arms from all the paddling they actually seem to be in nice shape, even after sleeping in a tent along the route for a couple of nights. They do admit that they look forward to spending their next night in a hotel bed though.
The canoe routes in Småland give you the chance to paddle in waters of different kinds. Some offer open water in lakes of different sizes, others let you paddle along streams and rivers, and some have both. Enjoy being as close to nature as you can possibly get. This is Småland at its best. – Småland is perfect for close encounters with nature, says Hendrikje. The mix of calm yet open water and the really narrow
passages make canoeing here a fantastic experience. The streams, rivers and lakes of Småland offer great paddling for both beginners and experienced canoeists. There are often prepared camps along the routes, with services such as garbage bins, toilets and fire places. This is convenient and sometimes necessary as lighting fires in nature may be prohibited during dry periods. Check with
â€œLast night we slept on an island and sat by our tent until the middle of the night when the sun set. It was amazing!â€?
the rental agency how it works before you take off. EASY TO RENT Paddling is for everyone and you don’t need to bring a lot of special equipment. Renting a canoe or kayak along with a life jacket, and perhaps even a tent if you want, is easy. And the rental agencies are usually very accommodating in helping you out with maps, routes etc. – We are both quite active and figured a canoe trip would give us exercise as well as bringing us closer to nature and to each other, explains Hendrikje. – Adam has been canoeing before, but it is a new experience for me. I had quite a lot of butterflies in my stomach before, but the canoe rental agency had a great walkthrough of the basics regarding technique and safety and I must say canoeing is not
as hard as I thought it would be. We would love to come back here, or else we might take it to the next step and try sea kayaking next time, she says with a smile. KAYAKING FOR BEGINNERS AND EXPERTS If you would rather propel your way through the water using a double-bladed paddle, Småland also offers great opportunities for kayaking. There are plenty of places where you can rent a kayak and since it is quite easy to learn, you don’t need any prior knowledge. Most rental places also offer introductions to kayaking before you head out. Kayaking can be done in the same kind of waters as canoeing, but another popular activity is sea kayaking. You find great sea kayaking in the archipelago of Misterhult. Here you also have the possibility of
spending a night on your own little island, since there are plenty of islands but very few people. Västervik, the archipelago city, also offers kayaking adventures and among islands and skerries you can sight both sea eagles and seals.
KEEP IN MIND Respect signs marking bird protection areas. At certain times during the year you are forbidden to go ashore here. Keep your belongings in sealed plastic bags. That way they will stay dry, even if the canoe should flip. Place your packing so that the center of gravity is as low and centered as possible. Use a life-jacket. Bring something to cover your head as well as sunscreen, since a day in the sun and on the reflecting water can burn your skin.
NICE PLACES FOR YOUR CANOE EXPERIENCE: Remember to ask the rental agency about specific things to keep in mind while paddling in the area, as well as their best routes. Helge å (Helge River) flows into the lake Möckeln in several places. It forms a waterway perfect for canoeing both in the open lakes and calm rivers. There are also 10 or so nice resting spots in the area. If you want to try your luck at fishing you will need a fishing license which is valid for all the waters you pass in this area. Korrö is a perfect starting point for a day of paddling in Ronnebyån. You can find all the equipment you need there, as well as picnic baskets. Ronnybyån winds from Lake Rottnen in the north to Ronneby in the south. This route is equally suitable if you want to experience a few days of hiking, or if you will settle for a few hours. Nissan River by Gislaved is an 86 km long waterway from north to south, which has been popular among canoeists for years. The river is mostly calm, with some stretches with more currents. It runs through a beautiful landscape dominated by pine forests. Picnic spots and places for overnight stay can be found along the river. The Emån Canoe Trail starts in the largest tributary, the Solgenån, at Värne and continues in the main channel all the way to the coast. In the area of Vetlanda, the trail passes the villages Skede, Holsbybrunn, Alseda, Ädelfors and Kvillsfors. You will see plenty of forest along this trail. For beautiful paddling in both Lake Stråken and Tidan River, visit Kyrkekvarn Kanotcenter, a rental agency in the northern part of Småland. This area offers great paddling for both beginners and experienced canoers. There are several prepared camps along the routes. You can choose to start and finish at Kyrkekvarn or be transported by car to any other place along the lake, and then paddle up to the canoe center. MORE CLEAR BLUE WATER: VISITSMALAND.SE/EN/WATER
Enjoy being as close to nature as you can possibly get. This is SmĂĽland at its best.
EXPLORE ON TWO WHEELS Småland is a great place for cycling. The region offers both short trips and long tours across a variety of terrain. Ride around a lake and explore islands, forests and towns. Or why not try a trolley bicycle for a unique experience? Bring your own bike or rent everything you need at one of the bike rental centres. These are a few tips.
The Southeast Trail (1. Sydostleden) is one of the best routes for cycling that Småland has to offer, and Sweden’s second national biking trail. It is a brand new 270 km bike path that links Växjö in Småland with Simrishamn, located on the coast of southern Sweden. The path opened in June 2016 and consists mainly of asphalt exclusively for cyclists. It offers varied cycling through nature reserves, biosphere reserves, small fishing villages and larger towns. Along the way you will find restaurants and cafes as well as B&Bs and hostels. When passing Åsnen (soon a national park) it is possible to make a nice detour and visit that area as well. The Emigrant Trail (2. Utvandrarleden) is a 120 km route where you can also hike and paddle. The name of the trail comes from
the fact that many emigrated to the United States from these parts in the 19th century. There are guest houses and B&B accommodation at reasonable distance. You can also book a package including full board and luggage transport. Cycling around a lake is a pleasant experience that offers great views. Lake Sommen (3), for example, is renowned for its beautiful waters and the area offers a pleasant cycling route. The ride around the lake, located in the northern parts of Småland, is 127 km and overnight stops can be found in Tranås, Torpön and Malexander. The beautiful island of Visingsö (4) in Lake Vättern is probably best explored on two
wheels. The route around the island is 25 km and takes you to historical sites and through rolling farmland and lush greenery. Rent your bike in the harbor, right where you get off the ferry from Gränna. CYCLING THE COAST AND ARCHIPELAGO Hasselö (5) is one of the Västervik archipelago’s largest islands and can be reached by scheduled boats. The island’s 9 km gravel trail makes it perfect for cycling trips. If you’re looking for rougher terrain, there are also forests trails and hiking trails criss-crossing the island. Bikes can be rented on the island. The Kalmar Strait route (6. Kalmarsunds-
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Isaberg Mountain Resort (7) has the best mountain bike arena in southern Sweden and has become something of a cyclist’s haven.
leden) is an easily accessible 80 km hiking and cycling route along the coast. It follows old country roads, railway embankments, village roads and coastal roads. Along the route there are several shelters and places to make a fire.
for mountain biking. These trails offer both good climbs and breathtaking views of Lake Vättern and Jönköping. They even hosted the 2016 UEC Mountain Bike European Championships.
MOUNTAIN BIKING Isaberg Mountain Resort (7) has the best mountain bike arena in southern Sweden and has become something of a cyclist’s haven. Here you’ll find long and short cycle trails on both gravel and asphalt roads, across a beautiful and hilly landscape. In addition, the mountain boasts 12 cross-country cycling trails of varying difficulty and distance. Rent a bike here or bring your own. You can also book an introductory course or a private guide. Huskvarna (8) also has great possibilities
TROLLEY BICYLING For a different kind of cycling experience take the chance to try one of Småland’s three bike trolley routes. Pedal your way through a shifting landscape with large pine forest on the Hultsfred-Målilla route (9), get a nice view over the Virserum lake and the countryside on the Virserum-Aggatorp route (10) or ride through the deep forests of Småland on the route between Åseda and Triabo (11). MORE CYCLING: VISITSMALAND.SE/EN/CYCLING
OUTDOOR ACTIVITIES Småland offers an interesting outdoor scene, both along the coast and in other parts of the region. For example, Västervik attracts active people all year round. The mix of activities available range from physically demanding to very soft and possible for anyone to join. Find something that suits you.
SEAL AND EAGLE SAFARI
A both beautiful and thrilling experience is guaranteed when you visit the archipelago of Västervik along with one of the activity guides from Idö Island. Bring your binoculars and be prepared to get a good look at both seal and sea eagle. The fascinating seals measure up to 3 meters and weigh 200-300 kg. Spotting the majestic sea eagles with a wingspan of 2.5 meters is also an impressive view.
Hiking is a great way to experience the outdoors and trails are available all around Småland. Mullsjö offers a large number of trails, of different length and difficulty. Most of them start conveniently nearby accommodation possibilities, which makes it an ideal place to stay for a few days, trying new routes every day and still getting back to a nice bed in the evening if you want.
Kyrkekvarn in the north-western corner of Småland is one of the places where you can enjoy the beautiful scenery from the back of a horse. There is a suitable experience for everyone here, whether you are a skilled rider or never sat on a horse before. For the experienced there is even the possibility to rent a cottage along with a horse that you care for and take for rides on your own.
SMALL BUGS SAFARI
What is hiding in the nature at Huseby? How many butterflies can be seen in the garden? What dragonflies live here? Children can join the nature guides on a safari in the bugs’ world. Borrow a magnifying glass and a can and start your search for nature’s smallest inhabitants. One of many guided nature walks at Huseby.
Västervik archipelago with its 5,000 islands and islets invite you to extraordinary kayaking. Paddle on you own or, if you want to be sure to find the best routes, hire a guide. Nordic OutdoorGuiding is one of several companies where you can rent kayaks. MORE OUTDOOR ACTIVITIES: VISITSMALAND.SE/EN/OUTDOOR-ACTIVITIES
The granite rocks in Västervik attract climbers from around the world. There are courses for both beginners and more skilled climbers. Västervik Climbing Centre is a good starting point for all things climbing.
MOOSE PARKS IN SMÅLAND Elinge Moose Park, Ljungby Laganland Moose Park, Lagan Grönåsen Älg- & lantdjurspark, Kosta Moose Kingdom, Tingsryd Målilla Moose Park Virum Moose Park, Vimmerby Glasrikets Moose Park, Nybro Isaberg Moose Park, Hestra Vrigstad Moose Park Skullaryd Moose Park, Nässjö Smålandet Markaryds Älgsafari
MEET THE KING OF THE FOREST The moose is a majestic animal and in Sweden he is appointed king of the forest. In fact, approximately 30,000 moose roam and rule the forest of Småland. In the region’s many moose parks, you can watch them from a touching distance.
Småland is one of Sweden’s most moosedense regions and the big animals are still not easily spotted in the wild. Visiting a moose park is a safe and fun way of getting close to the shy king of the Swedish forest. Smålandet Moose Safari in Markaryd is the only park where you can drive inside the park with your own car. However, both here and in other parks you can also choose to take a ride in open carriages or get a close view and the chance to
touch the animals through the fence. Karl-Åke Karlsson is the founder of Smålandet. In his park the moose move around freely on 15 hectares of land, chewing twigs and leaves and sometimes enjoying a dip in the pond. They get fed once a day and visitors can join Karl-Åke into the park on his safari train. The tour takes around 50 minutes and close encounter with the moose is guaranteed. MEET A MOOSE: VISITSMALAND.SE/EN/MEET-A-MOOSE
– I’m always fascinated to see the reactions of the passengers in the rear mirror, says Karl-Åke. It starts with a movement in the bushes and then antlers coming out. Visitors tend to get very excited. Karl-Åke visits his moose several times a day and he emphasizes that the moose in his park are all doing well. – They mate and the cows take care of their calves, just like in nature, he concludes.
DO NOT MISS
There is great diversity in the landscapes of Småland: coast, forests, hidden lakes and lively cities. Similarly, you will find a mix in the range of experiences. Choose your route well, to make sure you visit all your favourites. These are the places you can’t afford to miss. Gränna (1) is beautifully situated at the foot of Gränna mountain, on the eastern shores of Lake Vättern. It is an old town, famous for its wooden houses, cobbled streets and rock candy making. Stroll along the main street and step into one of several stores that make and sell the peppermint stick candy. The technique and skills of the candy
makers is impressive, so stay and watch for a while.
Åsens by (3) is a culture preserve of a tiny village where time has stood still since 1900.
Take a walk down to the harbor and get onboard one of the ferries to Visingsö island. There is really no point in bringing your car. Visingsö is a beautiful island in Lake Vättern where important events in Swedish history have taken place in the past. The classic way to see the island is by “Remmalag” (characteristic horse-drawn carriages) or by bike.
Isaberg Mountain Resort (4) is a perfect place for adventures. Find excellent opportunities for mountain biking, canoeing, hiking, fishing and swimming. And in the winter skiing.
Vandalorum (2) is a museum for regional, Swedish and international contemporary art and design, that also holds an excellent restaurant and design shop.
Gunillaberg (5) is flower artist Tage Andersen’s Småland center for garden art. Here you can enjoy both Tage’s own work and that of invited artists. High Chaparral (6) is a unique and quite unexpected theme park to find in the
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MORE FAMILY ACTIVITIES: VISITSMALAND.SE/EN/FAMILY
Kalmar Castle (22) is the best kept renaissance castle in the Nordic region. There is a lot going on in the old castle, especially in the summer. For example, visit the Children’s Castle where you can challenge the Black Knight and be ceremoniously dubbed in the castle hall.
forests of Småland. The Western theme is thoroughly carried out and the park is one of Småland’s most popular tourist sites, steadily growing in popularity and constantly developing its attractions. When you enter into the Wild West of High Chaparral you leave reality behind and find yourself in mid-19th century America. Actors and stuntmen bring classic characters like Jesse James, Billy the Kid, Lucky Luke and the Dalton Brothers to life, and you have every chance to take part in the play. Astrid Lindgren’s Näs (7) is a culture center and also the place where the worldfamous author grew up.
In Husqvarna Museum (8) you get to see more than 300 years of history about a fascinating brand and a factory. Eksjö Old Town (9) is a unique wooden town, the oldest parts dating back to the 16th century, and an idyllic setting to walk around in. Store Mosse (10) national park is Sweden’s largest peat soil south of Lapland and a perfect place for hiking. Smålandet Markaryds Älgsafari (11)– the only moose safari park where you can drive around in your own car, or ride the little train and meet the moose up close.
Jönköping is the biggest city in Småland. The city is beautifully situated at the southern tip of Lake Vättern and has the longest in-city beach strip in Sweden. In Jönköping you can successfully combine shopping and fine dining with outdoor activities.
KALMAR Växjö is surrounded by lakes and commonly referred to as “The greenest city in Europe” – a reflection of its strong environmental commitment. The city is also famed for its art and culture, for example the Swedish Glass Museum, and last but not least its striking gastronomic achievements.
Kalmar is one of the oldest cities in Sweden. Old buildings with leaning facades, cobbled streets and the old city wall give the town its special atmosphere. Beautifully situated by the Kalmar Strait, this is a true summer city.
Experience the large variety of flea markets in Småland. Östregård antique and flea market (12) is the biggest of them all and here you can find almost anything. The Archipelago of Västervik (13) is often referred to as the most beautiful archipelago in Sweden. Tour boats run daily from Västervik to the sandy beaches and rocky shores of the area. In Glasriket – The Kingdom of Crystal (14) handmade glass has been made since the 18th century. Find both everyday glassware and art glass of world-class quality, and you are welcome to step up to the furnaces to see it being created. Astrid Lindgren’s World (15) is a theme park where you get to meet the characters from Astrid Lindgren’s stories and even play in the familiar settings. The new IKEA Museum (16) is located in Älmhult, the heart of IKEA, in the same building where the world’s first IKEA store opened in 1958. Huseby Bruk (17) is a former ironworks with a living history. Walk around in the park, gardens and into the castle, all dating back to the 19th century.
129-year-old Steamboat Thor (18) is one of Sweden’s oldest steamships. It departs from Kronoberg castle ruins and carries passengers around Helgasjön during the summer months. Little Rock Lake (19) is the largest Zipline adventure in Europe. Fly over forest, streams and lakes, sometimes as fast as 70km/h. Filmbyn Småland in Mariannelund (20) is a new tourist attraction and an activity destination opening in June 2017. Visitors can experience and relive the movies of Astrid Lindgren and take part in the creation of films and stories, both through Filmbyn Smålands exhibition and by taking a tour of the film-locations. The journey from Hultsfred to Västervik (21) is the longest on a narrow gauge railway in the Nordic countries and takes place in charming railcars from the 1950s. You travel through the beautiful Småland scenery and the smells, the sounds and the surroundings give you a sense of making a journey to the past.
DO NOT MISS: VISITSMALAND.SE/EN/DO-NOT-MISS
STEP INTO THE WORLD OF PIPPI
©Astrid Lindgrens Värld
In Vimmerby, not far from the place where Astrid Lindgren herself grew up, you can visit Astrid Lindgren’s World. Here the settings of her much-loved stories are brought to life and populated by real life Pippi, Emil, Karlsson on the Roof and other familiar characters. Visitors to Astrid Lindgren’s World can walk around and become part of the classic stories, playing in the same settings where Emil got into trouble and Ronja the Robber’s
Daughter leapt across the castle gap. In the same day you can visit Villekulla Cottage, Katthult, Wild Rose Valley and many other places from Astrid Lindgren’s books, and you are free to play inside the houses as well as in the surrounding settings. Several times a day, at set times, the stories come to life in performances with real actors, sometimes involving the audience in the action. In between performances you will also be able to meet Pippi Longstocking, READ MORE: VISITSMALAND.SE/EN/ASTRID-LINDGRENS-WORLD
Mardie, the Brothers Lionheart and the others for a chat or to play. The park offers many imaginative play areas, like a barn with hay to jump in and there are both picnic grounds and restaurants when you get hungry. There is also a chalet village and a campsite close to the park that makes it possible to stay the night. Make plans for a full day of fun and imagination, this is a place you will not want to leave in a hurry.
TRAVEL THR DESIGN D The people of Småland are known for being inventive entrepreneurs. In a soil where good ideas seem to root well, the combination of creativity and knowledge has formed a tradition of producing beautiful as well as useful design, appreciated around the world.
Glass and furniture design stand out as areas where Småland has contributed to the global scene. This has resulted in two distinct realms within the borders of Småland that deserve a proper presentation. The location also makes them perfect to visit when driving through Småland. THE KINGDOM OF CRYSTAL The Kingdom of Crystal (Glasriket) is a relatively small area in Småland with a strong
tradition of glass production. Located between the cities of Kalmar and Växjö, this is not a single place, but several small locations spread out in the countryside, perfect for visiting on a road trip. In fact, over a million people, both Swedish and international visitors, come here for a glass road trip every year, enjoying the beautiful exhibitions as well as excellent shopping. As you drive between the glass works you
will pass through the dense forests that once gave fuel to the furnaces and made glass production here possible. Plan your trip to make sure you have time to visit a suitable number of glass works as well as make stops for “fika” (coffee break) and sightseeing along the way. Due to the popularity of the glass road trips other activities have appeared along the route, so keep an eye on road signs suggesting interesting detours.
ROUGH THE DISTRICTS
Glass has been produced here since 1742, and since then the craftsmen of the Kingdom of Crystal have gone from humble beginners to worldwide fame. When production was at its peak, there were as many as 45 glassworks up and running, all with their own specific niche. Today the glassworks are not as numerous but there is an interesting mix of bigger works, like Kosta Glassworks and smaller studios, all finding inspiration from each other. The production also
offers a good mix of art glass and everyday glassware. Watching the skilled glassblowers in action, creating world-class glass in the heat from the furnace may be the top entertainment of the trip. Make sure to visit at least one blowing room to get the chance to see them work. You can also try forming the red, molten glass yourself, and if you werenâ€™t impressed by the skills of the masters
already, you will no doubt gain a new respect for their work after having a go at this challenge yourself. You get to take your work with you of course, as proof of your accomplishment. These are a few of the places you can visit on your glass tour: KOSTA GLASSWORKS This is where it all started back in 1742 when
You can visit Bruno Mathsson Center in VĂ¤rnamo to learn more about his revolutionary design ideas and remarkable lifestyle as well as see interiors furnished with his creations.
Visiting the IKEA Museum is a good way to follow the development of Swedish life style and interior design.
the first furnace was put to use. There is a large glass shop and an even larger factory outlet that deserve a visit, and don’t miss a visit to the blowing room (hyttan). Today some of the products from renowned brand Orrefors are also made in Kosta. This is the largest manual blowing room in Sweden and it is truly amazing to watch the craftsmen work in the heat from the furnace. There is also a large exhibition hall where you can study both old and new design. MÅLERÅS GLASSWORKS There has been a glasswork in Målerås since 1890. Today mainly art and decorative glassware is made here. Major owner Mats Jonasson is also head designer at Målerås and his animal reliefs in crystal are wellknown all over the world. The pieces made at Målerås are mainly ground, painted and engraved and as a visitor you can watch the process. THE GLASS FACTORY In Boda, where there once was a glass manufacturing industry, you now find a
creative meeting place for artists, designers and visitors called The Glass Factory. There is an exhibition called Glasriket Forever, which tells the story of the rise and growth of the Kingdom of Crystal. The heart of The Glass Factory is a workshop where visitors are welcome to watch the artists and glassblowers in action. THE KINGDOM OF FURNITURE Furniture design holds a similar position to that of glass in the tradition of crafts in Småland. Touring the Kingdom of Furniture (Möbelriket) is also a popular activity, and it is possible to both look at and shop for furniture. The stores also offer smaller interior details that may be easier to bring back home, along with the great inspiration you will find in the store displays. IKEA MUSEUM IKEA is one of the largest companies in the world and a superstar of Småland and Sweden of course. The story of IKEA is fascinating and starts with founder and entrepreneur extraordinaire, Ingvar Kamprad
who grew up near Älmhult. In 1958 he set up the first IKEA store in the small town of Älmhult in Småland. This has been the center of IKEA ever since. In 2016, the same building that once held the first store was turned into the IKEA Museum. The museum is a great place to visit for anyone who is the least curious about IKEA, the story behind the giant as well as the present and the future. There are also interactive activities in the exhibitions, fun for everyone in the family. Visiting the IKEA Museum is also a good way to follow the development of Swedish lifestyle and interior design, where IKEA has played a huge role for a long time. Apart from the exhibitions, there are also other things going on in the building. The IKEA Museum restaurant, Köket, has a menu based on the famous Swedish meatballs, but with a modern take. In the IKEA Museum Shop you find products only available here – all of them related to the story of IKEA.
Vandalorum is an art and design museum in a region with a strong furniture history. In the great halls you encounter exhibits of constantly shifting nature â€“ international, national and regional, and always relevant. Make sure to pay a visit to the Vandalorum design shop where you find beautiful design objects, books and original graphic art. 30
Danish artist Tage Andersen’s center for garden art at Gunillaberg is a cultural center that attracts both Swedish and international visitors. Apart from Andersen’s amazing creations, the work of invited artists is also presented. In the summer you can come here to experience art, music and ballet at the highest level.
Virserum’s Art Museum is situated in a small town that was once an important location for furniture production in Sweden. Today the art museum is a major attraction in the town. They promote art as a way of challenging society by giving voice and power of expression to ordinary citizens.
Norrgavel makes furniture with a typically Nordic expression, inspired by Japanese tradition and American shaker. An interesting mix, with a strong philosophy behind the brand. Both production and a store can be found in Lammhult.
Norrgavel Easy Chair
VÄRNAMO The city of Värnamo is a design destination since many years. An important reason is undoubtedly Bruno Mathsson, one of the big international names in 20th century furniture design. In the 1930s Mathsson decided that new times require new ways of sitting. A great number of classic chairs came out of this, and his functional approach to sitting, working and socializing eventually took the world by storm. Visit the Bruno Mathsson Center in Värnamo to learn more about his revolutionary design ideas and remarkable lifestyle as
well as see interiors furnished with his creations. If you wish to see the classic furniture in use, round up your design trip with a stay at the Hotell Scandic in Värnamo. Here you will sleep surrounded by design classics – most of them originating in Småland. Two suites and three of the rooms are decorated with the classics. LAMMHULT There is more to see on a design trip through Småland. A bit further east from Värnamo
you will find Lammhult, another village famous for its fantastic furniture shopping. Here the shops offer another, more exclusive range. Whether you plan to buy something or not this is a perfect place to fill up on interior design inspiration. In addition to Norrgavel you also find Svenssons i Lammhult, a large store with a unique exhibition area, selling pretty much everything Scandinavian furniture design has to offer, and a lot more. MORE CULTURE AND DESIGN: VISITSMALAND.SE/EN/CULTURE-AND-DESIGN
TRY THE FLAVOURS OF SMÅLAND The typical taste of Småland comes from locally and ecologically produced food, with great respect for regional specialties. Traditional, simple rural dishes of Småland gets interpreted in exclusive restaurants, using high quality ingredients. This is a strong trend in Sweden and Småland is no exception. Here is a small selection of what you can find along your way, ranging from fine dining to the evening meal of wandering tramps.
FOREST, MEADOW, LAKE PM & Vänner (PM and friends) in Växjö is one of Sweden’s finest restaurants/ hotels, with a star in the Guide Michelin. The restaurant has high ambitions, both for food and beverages, and serve modern interpretations of the regional cuisine from Småland. They both promote and take advantage of the abundant produce of the region, always trying to use locally produced ingredients. Inspiration comes from the forests, meadows and lakes, i.e. typical features of the Småland landscape.
For an extraordinary stay in the heart of Småland, have a look at the “Special Offers” at their website, where you find packages including both food, drinks and accommodation. One of the news is a package called Michelin Trail which lets you “experience two stars in two days”, meaning you will get to eat, drink and stay at two of Scandinavia’s best restaurants. International class and local tradition meet at PM & Vänner in Växjö as well as Hotell Borgholm on Öland, both of which have received the coveted Michelin Star.
THE TUSCANY OF SMÅLAND Situated on the lush eastern banks of Lake Vättern, this part of Småland is sometimes referred to as ”the Tuscany of Småland”. You will see why when you get here. The dense forests surrounding it are typical for the inland of Småland, whereas the Apple Valley opens up and offers spectacular views of the lake, large fields, meadows and oak groves along the orchards with thousands of fruit trees (mainly apple) in straight lines.
Hot meal by the furnace.
Isterband is a sausage typical for Småland, with a smoked flavor and coarse-grained texture. Lingon (lingonberries) are red berries that are plentiful in the forests of Småland. The lingonberry sauce, or jam, accompanies many of the traditional dishes of Småland.
PM & Vänner
RUDENSTAM’S CAFE AND FARM SHOP This family business has grown fruit and berries here since the 1940s. Today you can visit their cafe and farm shop to try the local products. You will find apples, beverages, vegetables, meat, cheese, ice cream and other treats in the shop. Their drink Sparkling White Currants has even been served at the Nobel Prize Banquet. In the pleasant cafe you can enjoy good coffee, salads and sandwiches made with local
The Tuscany of Småland – Apple Valley
ingredients. The apple juice served comes from the farm of course.
Soon, the singing creates a warm atmosphere in the smeltry.
HOT MEAL BY THE FURNACE When the glassblowers go home for the day, long tables are set up in the glassworks of Småland. The chef fries salted herring in the cooling pipe – where earlier in the day, finished glassware has been slowly cooled down. He brings trays of crispy pork, isterband sausages, baked potatoes and ostkaka (Swedish cheesecake) to the table. Glasses are filled with chilled beer from the basement.
Hyttsill evenings date back to the days when the glassworks acted as focal point for the local community – an after-hours meeting place for workers, hunters from the surrounding forest and, not least, wandering tramps. Today, visitors to the Kingdom of Crystal can once again experience the glassworks atmosphere and taste the traditionally prepared food.
MORE CULINARY HIGHLIGHTS: VISITSMALAND.SE/EN/CULINARY
THE EXOTIC AND UNEXPECTED NATIONAL PARKS
Virgin forests and the flight of the osprey. Untouched wetlands and a blue, mythical island. Yes, Småland is brimming with trees, lakes and wildlife. Almost everywhere you look, nature greets you with an organic smile. Boasting three – and soon four – national parks as well as plenty of nature reserves, the region is richly endowed with protected nature.
Swedes are probably quite spoilt in the matter, taking free access to nature for granted, but to a visitor this is one of the exotic features of the country. Hiking, having picnics in the wild as well as picking berries and edible mushrooms are common activities in these parts, and as a visitor you are welcome to take part.
as national parks and nature reserves there are often special rules, designed to protect valuable natural and cultural features. As a visitor you are welcome to experience the nature as long as you are observant of signs with regulations to follow, often posted on information boards at the entrances of the parks.
Swedish nature is both welcoming and allowing to anyone who wants to experience it.
But as always, with ecological wealth comes responsibility. And in protected areas such
In all four of the national parks of Småland there are hiking trails to follow. Whether
Småland boasts Scandinavia’s southernmost wilderness. Store Mosse, Norra Kvill, Blå Jungfrun and soon also Åsnen comprise the region’s national parks, protected areas that invite you to enjoy the splendor of nature, with care. Here you can hike, birdwatch and be captivated – but always on nature’s terms. Welcome to the wild!
you wish to bring a picnic and go on a shorter walk or even spend a few days in a park, you will be able to find a route that suits you. And these places are protected for a reason; the scenery you meet here is truly something else. ÅSNEN – WHERE THE OSPREY BREEDS Åsnen is a lake situated south of Växjö. It has an in-land archipelago with over a
thousand islands, many of them untouched. The natural values of the area are unique – so unique that a national park is being established in the north western part. The diversity of nature you find here is rare and typical for Åsnen. A visitor to the area will find lakes, wetlands, shore meadows and marshes (where the sight of moose is not uncommon) as well as old deciduous forests and wild growing fruit trees. Walking through the virgin forest with its ancient trees and huge boulders creates a
mysterious and slightly bewitching feeling. Because of the rich birdlife of the area, many reserves can be found here. Åsnen has a large population of ospreys, for example, and you can also see sea eagles and hear the special sound of the black-throated diver at dusk. TRAILS ON AND OFF LAND Looking for adventure on or off land? Here you can have both. Apart from hiking trails
Åsnen offers great paddling. The area has about ten different camping sites as well as cottages and Bed & Breakfasts, so you can easily find accommodation close to nature and the water. Getnö – Lake Åsnen Resort is a private nature reserve with cottages, campsite, fishing and canoes. Hikers and cyclists can go by meandering dirt roads and railway embankments and the experience is truly diversified. You will find entrances to the national park at Bjurkärr and Trollberget, both in the northwestern part of the lake. NORRA KVILL – MESMERIZING TREES AND WATER LILIES Norra Kvill national park consists of genuine Småland virgin forest. It has not been
logged for 150 years, and some of the pine trees are 350 years old. Walking through the park you will encounter fallen trees, huge moss-covered boulders and forest ponds. A hike up to the park’s highest mountain awards you with a dazzling view.
boards, toilet, tables and benches. A hiking trail goes around the park’s two lakes, one of which is Stora Idgölen lake, with its water lilies and bogbean. The highest point is Idhöjden, which offers a magnificent view.
Virgin forests are unusual in southern Sweden. Fortunately, the first part of this national park was formed as far back as 1927. The park subsequently expanded and now consists of 114 hectares of true virgin forest.
STORE MOSSE – THE ACCESSIBLE WILD Store Mosse is Sweden’s largest untouched wetland south of Lapland. The national park is home to a variety of plants and birds that are commonly found only in the northern parts of Sweden. The atmosphere and landscape is also reminiscent of that in the north.
GETTING THERE IS EASY You get to Norra Kvill National Park from the road between Vimmerby and Norra Vi via a signed side road 7 km south of Ydrefors. At the car park you will find information
Store Mosse is located halfway between Gnosjö and Värnamo on the west side of the Småland Highlands. The nature in Store is
The nature in Store Mosse is characterised by great diversity of plants and animals.
According to Swedish folklore, witches ride out to the island of BlĂĽ Jungfrun, or BlĂĽkulla, on their broomsticks at Easter.
characterised by great diversity of plants and animals, with everything from lakes and marshes to cranes, moose and eagles. Situated in the park is the famous bird lake, Kävsjön. Here, you can walk and explore on your own by following one of the footpaths or go on a guided snowshoe walk in the wet bog– in the middle of summer. FOOTPATHS FOR EVERYONE The footpaths in the park run across footbridges and vary in length from 300 meters to 14 kilometers and offer something for everyone. Svartgölsleden and Wibecksleden are accessible for wheelchairs. A good starting point for your adventure
The island consists partly of bare rock with the remainder covered in dense forest. There are several caves and an ancient stone labyrinth from which it is forbidden to remove stones. Hiking on the beautiful Blå Jungfrun is both demanding and rewarding. Some passages have planks and handrails to make the walk easier and the trails are all properly marked and easy to find. Remember
at Store Mosse is the Naturum. Here you will find information about the park as well as a BBQ area, warm shelter, bird tower, exhibitions and other activities. It is also possible to spend the night not too far from Naturum. Accommodation with wheelchair access is available. BLÅ JUNGFRUN – A BLUEISH, MYTHICAL ISLAND Blå Jungfrun rises in lonely majesty, distinguished by its shape and size from all other islands in the Kalmarsund archipelago. Far out from sea this bald granite dome, which towers 86 meters above sea level, shaped by glacial ice, stands out as a grey-blue silhouette. And considering its isolated location and the colours of its contours, it’s no surprise that Blå Jungfrun is featured in folklore and myths.
FIND MORE HIKING: VISITSMALAND.SE/EN/HIKING
to bring all the food and drinks you need, as there are no refreshments on sale the island.
used by sailors to avoid provoking the evil spirits that dwelt on the island.
WITCHCRAFT AND MAGIC? The stories about the island goes back to Medieval times. According to Swedish folklore, witches ride out to the island of Blå Jungfrun, or Blåkulla, on their broomsticks at Easter. And the name Blå Jungfrun (Blue Maiden) was originally
In case you want to visit the mythical island of Blå Jungfrun, Solkustturer operates daily trips from Oskarshamn and Byxelkrok.
THE NATIONAL PARKS OF SMÅLAND: VISITSMALAND.SE/EN/NATIONAL-PARKS
HOME OF THE BIG FISH A fishing trip to Småland can be a varied adventure to say the least. Whether you prefer sitting in a skiff in a silent lake, standing in the middle of a current stream or fishing in the open sea you will be able to find what you are looking for. The pike is the real giant of the waters in Småland.
The waters and techniques are many, and if you want to make sure you find the best places and use the right equipment, hiring a fishing guide for a day may be a good idea. Then you really know you have maximized your chances. The best game fish in Småland are the pike, the perch and the pike-perch, for which spin fishing is primarily used. These fish can be found in most waters, both smaller lakes and on the coast. In fact, some of Sweden’s best pike-perch waters are located in Småland and they deliver some of the largest sport fishing specimens in the country every year. Pike fishing is popular in both lakes and at sea and it can be done in many different ways. Apart from spin fishing the most common methods are vertical fishing and trolling, preferably with long and thin baits
in flaring colours. Night fishing in some lakes, using trolling can result in really big pikes and pike perch. Try this in Bolmen or Rusken for example. Alsterån has great waters for stream fishing. The water is diversified and has clear streaming water, marshes and dams. This means the water is suitable for both fly fishing, angling and fishing with a casting rod. Västervik is one of the best places in Sweden for inshore fishing and attracts anglers from all over Europe. Here you find worldclass pike fishing as well as great sea trout and bass fishing. You can also visit Lake Vättern’s extensive water and try catching a Grand Slam: char, trout and landlocked salmon. MORE FISHING: VISITSMALAND.SE/EN/FISHING
FISHING SCHOOL For the younger ones who want to learn how to catch the big fish, there is an excellent fishing school for children at Lake Åsnen. LOCAL RULES APPLY Before you get started you need to buy a fishing permit. It is important to know that it does not give you the right to fish anything and anywhere. Every fishing permit comes with more or less detailed local fishing rules to take note of and follow. The rules may for instance relate to protected species, the minimum size of fish caught or closed seasons and areas for some fish species. The website iFiske has information on many of the lakes of Småland and offers a convenient way to buy digital fishing permits.
FLY THROUGH THE WILD
Want to rise above the ordinary and get a new perspective on nature? Deep in the Småland forest, Europe’s biggest zipline adventure welcomes you to challenge your fear of heights. Suspended in air, hanging from wires in a harness you fly over trees, streams and lakes at an impressive speed. Buckle up and let’s take off.
Little Rock Lake Zipline is situated in a true wilderness, deep in the Småland forest, 50 km north of Växjö. No houses for miles; nothing but forests and lakes. This zipline is the largest of its kind in Europe and literally offers a breathtaking experience. Wearing a safety harness, you travel on a cable suspended between towers, platforms and trees at a maximum speed of 75 km/h – as high as 52 meters above ground. The newest feature is parallel cables, making it possible for two people to ride simultaneously, competing to get to the next tower first.
All tours are accompanied by two welltrained guides: one who travels in front and meets you at the end of each section, and one who starts participants off, one at a time. Along the way, the guides will talk about the area’s nature and animal life, which boasts moose, roe deer, fox and wild boar. The zipline suits everyone from 5 to 99 years. From the age of 5 years, children tandem-zip with an adult and from age 11 they can zip themselves. Minimum weight is 35 kg, maximum weight 125 kg. Children under 35 kg can tandem-zip with an adult or a guide. MORE ABOUT ZIPLINE: VISITSMALAND.SE/EN/ZIPLINE
Even if you don´t want to zip you can get to the top of the highest tower and enjoy the astonishing view over deep forests and lakes. It is even possible to spend the night in the top of the tower and wake up to a new perspective. The restaurant on site, Fine Forest serves food from local distributors, accompanied by an amazing view of lake and forest. The view can also be enjoyed from the new hot tub and barbecue hut, which might just be the perfect way to end this adventure.
Kalmar Castle goes back 800 years in history, to the Middle Ages and was known as the key to the kingdom for a long period in time, due to its strategic location. Today it plays an important role for culture in SmĂĽland, hosting exhibitions, guided tours, a restaurant and a lots of activities for children. And the castle ghosts, of course.
THE SMÅLAND MAGAZINE IS PUBLISHED BY:
GÖRAN ASSNER, HUSQVARNA MUSEUM, GUNNAR LINDQVIST,
OSKARSHAMN, ASTRID LINDGRENS NÄS, ASTID LINDGRENS
SMÅLANDS TURISM AB, BOX 1027, SE-551 11 JÖNKÖPING
PATRIC IVANSSON, STUDIO ROSENFORS, PETER APPELIN, BRUNO
VÄRLD, GLASRIKET AB, SMÅLANDS TURISM, DESTINATION
AB DESTINATION SMÅLAND, KRONOBERGSG. 7, SE-352 33 VÄXJÖ
MATHSSON CENTER, GUNILLABERG, PATRIK SVEDBERG, OLA
SMÅLAND AND REGIONFÖRBUNDET I KALMAR LÄN, BUSINES-
REGIONFÖRBUNDET I KALMAR LÄN, BOX 762, SE-391 27 KALMAR
CHRISTENSSON, SOFIA ERNEROT, SMÅLANDET MARKARYDS
SES AND TOURIST BUREUAS IN JÖNKÖPINGS-, KALMARS- AND
ÄLGSAFARI, ALEXANDER HALL, HANS RUNESSON, PELLE WAHLGREN,
GRAPHIC DESIGN AND PRODUCTION: GRAND PUBLIC
DANIEL BREECE, IKEA MUSEUM, NORRGAVEL, PER PIXEL, MARCUS
REPRO AND PRINTING: RUTER AB, LAHOLM
COPY: HANNA-KARIN TINGMAN
CRÉPIN SUNDSTRÖM, CATHRINE RYDSTRÖM, GETNÖ LAKE ÅSNEN
WE RESERVE THE RIGHT FOR ANY TYPOGRAPHICAL ERRORS.
COVER PHOTO: CHRISTOFFER COLLIN (RÖTTLE BY, GRÄNNA)
RESORT, SUPERSTUDIO, SAGOMUSEET LJUNGBY, JÖRGEN
PHOTOS: CHRISTOFFER COLLIN, SMALANDSBILDER.SE,
TANNERSTEDT, SARA WINSNES, MARIKA KARLSTAD, ATTRAKTIVA
WHY RED? There is hardly anything more Swedish than a red cottage with white trim. The red paint originates from the copper mine in the Swedish city Falun and is known as Falu red. It is widely used, not only due to its nice colour, but also for its capacity to protect the house faĂ§ade. What few know is that the story of the red houses started as a scam. From as early back as the 14th century, the Falu red was used exclusively by the aristocracy, mainly to imitate more expensive materials. Churches were painted red to look like the gothic cathedrals in Europe, the roof of the Royal Palace in Stockholm was painted red to look like the copper roof of a renaissance palace. This went on until finally, in the middle of the 19th century the red paint was free for anyone, regardless of position, to use. This led to an explosion of red around the farms of Sweden and particularly in SmĂĽland.