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Rebrand Campaign & Style Guide


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Introduction The Ian Somerhalder Foundation is a non-profit organization founded by actor and philanthropist, Ian Somerhalder, and is located in Beverly Hills, California. Their ongoing mission is to educate, empower, and collaborate with people and projects in an effort to positively impact the planet and its creatures. This project book will provide an overview of the design strategy used for this campaign, which will cover the use of color, typography, and imagery in addition to outlining specific media channels where the campaign will run, in order to develop a cohesive brand, increase awareness, and increase volunteerism.

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Ian Somerhalder Foundation Š 2013. All Right Reserved.


Table of Contents Research 1.1 Company Overview . .................................................................... 1 1.2 Abstract ........................................................................................ 1 1.3 Competition . ................................................................................ 2 1.4 Differentiation ............................................................................... 3 1.5 Target Audience ........................................................................... 3 1.6 Persona . ...................................................................................... 3 1.7 SWOT Analysis ............................................................................ 4 1.8 Key Tenets ................................................................................... 5 1.9 Brand Solutions ........................................................................... 5

Creative 2.1 Competitive Survey . ..................................................................... 8 2.2 Design Research .......................................................................... 9 2.2.1 Imagery ......................................................................... 9 2.2.2 Sound . .......................................................................... 9 2.3 Mood Board ................................................................................ 10 2.3.1 Inspiration ................................................................... 10 2.4 Logo Development . .................................................................... 11 2.4.1 Concepts . ................................................................... 11 2.4.2 Iterations ..................................................................... 12 2.4.3 Final Logo ................................................................... 13

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Style Guide 3.1 Brand Voice . ............................................................................... 18 3.2 Tagline . ....................................................................................... 18 3.3 Logo Specifications . ................................................................... 19 3.3.1 Clear Space ............................................................................. 19 3.3.2 Size & Scale . ........................................................................... 21 3.3.3 Logo Use . ................................................................... 22 3.3.4 Logo Misuse . .............................................................. 23 3.4 Color ........................................................................................... 24 3.5 Typography ................................................................................. 26 3.6 Imagery ....................................................................................... 27

Final Designs 4.1 Print Advertising ...........................................................................28 4.1.1 Magazine Ads ..............................................................28 4.1.2 Bus Stops & Billboards ................................................30 4.2 Social Media ................................................................................32 4.2.1 Facebook .....................................................................32 4.2.2 Twitter ..........................................................................32 4.2.3 YouTube .......................................................................33 4.2.4 Forsquare . ...................................................................33 4.3 Mobile App ...................................................................................35 4.4 Merchandise ................................................................................36

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References 5.1 References . .................................................................................40 5.2 Image Sources . ...........................................................................41


HIC ET NUNC

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Research The research for the Ian Somerhalder Foundation contains a company overview, competitive analysis, SWOT analysis, and persona which helped identify brand problems in order to develop unique brand solutions.

1.1 Company Overview........................................................................1 1.2 Abstract .........................................................................................1 1.3 Competition....................................................................................2 1.4 Differentiation.................................................................................3 1.5 Target Audience.............................................................................3 1.6 Persona..........................................................................................3 1.7 SWOT Analysis .............................................................................4 1.8 Key Tenets ....................................................................................5 1.9 Brand Solutions..............................................................................5

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1.1 Company Overview

1. 2 Abstract

The Ian Somerhalder Foundation is a non-profit organization founded by actor and philanthropist, Ian Somerhalder, and is located in Beverly Hills, California. Their ongoing mission is to educate, empower, and collaborate with people and projects in an effort to positively impact the planet and its creatures.

The Ian Somerhalder Foundation is still in its infancy. It was founded in December 2010, and has yet to receive much global recognition. Unlike competitor non-profit organizations like PETA, ASPCA and the World Wildlife Fund, the IS Foundation does not have a cohesive brand and has little to no awareness. Because the Ian Somerhalder Foundation feels so passionately about educating and empowering the youth of today, this campaign will focus specifically on giving teens an opportunity to volunteer and connect in order to bring about positive change in the animal welfare division.

The IS Foundation has three main areas of focus:

Habitat The habitat area of focus works towards preventing animal extinction, deforestation and reforestation, conservation to help restore and protect the land, and biodiversity to increase the number of species living in a particular region.

This book will discuss and explain how positioning the IS Foundation as a brand committed to providing volunteer opportunities for teens will help elevate the brand, create a strong brand loyalty and awareness, and also nurture budding philanthropists.

Energy Secondly, the energy area of focus works towards developing green technology, producing local biofuels from living organisms, providing economical green disaster relief, greening the entertainment industry, and reducing the impact of fuel transportation.

Animals The last area of focus is animals, which centers on preventing the destruction of habitat, extinction and cruelty to animals, the empowerment of no-kill shelters, sterilization, and the care and training of assistive and therapy animals.

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1.3 Competition The World Wildlife Fund, American Society For The Prevention of Cruelty to Animals, and People for the Ethical Treatment of Animals are considered competitors of the Ian Somerhalder Foundation.

WWF

ASPCA

ISF

For the purpose of this campaign the non-profit organzations included below have been ranked according to 2012 annual revenue.

PETA

Ranked #1

$254,808,591

2

Ranked #2

$159,494,332

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Ranked #3

$30,866,660

Ranked #4

$400,072


1. 4 Differentiation The main differentiator that sets the Ian Somerhalder Foundation’s animal welfare division apart from it’s competitors is Ian Somerhalder’s celebrity and his focus on youth empowerment and activation through education of animals. The theme must convey the love and commitment of animals through the founder’s celebrity thus strengthening connection to the brand.

1. 5 Target Audience Although the IS Foundation has three main areas of focus, this campaign will specifically target females age 13-18 with a love for animals, a desire to prevent animal cruelty, and a willingness to volunteer to care for them.

“ Creating

mobility by engaging and

supporting one of the most powerful,

yet disregarded, disrespected and overlooked population on the planet

- our youth .

1. 6 Persona Meet Lindsey. Name: Lindsey Jordan Age: 18 Education Level: College Location: Atlanta, Georgia Occupation: Student & Tour Guide

Lindsey Jordan is an 18 year old college film major currently living in Atlanta, Georgia. Lindsey maintains a part time job as a tour guide for Mystic Falls Tours since she knows everything about The Vampire Diaries TV show which is filmed in her hometown. Lindsey spends much of her spare time obsessed with paranormal romance. She watches The Vampire Diaries religiously. She feels so strongly about it that she created a YouTube channel in order to share video reviews for every episode. Lindsey has cultivated a large following on YouTube, Facebook, Twitter, Instagram and even on Tumblr. Her iPhone helps her stay connected to her friends and fans while in school or at work. After doing the proper research, Lindsey felt she most identified with the democratic party and voted for the first time this year. Lindsey absolutely adores her pets and can’t stand all the animal abuse going on in the world today. In addition to volunteering locally in order to help prevent cruelty to animals, Lindsey is using her social media following to spread the word on how others can help as well.

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1.7 SWOT Analysis

STRENGTHS •• Grass roots support •• Passionate leaders •• Large cult following

OPPORTUNITIES •• Collaboration with other organizations •• Selling branded apparel and merchandise to raise funds •• Helping troubled teens by pairing them with animals in need

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WEAKNESSES •• Little awareness •• No cohesive branding •• Relatively new foundation

THREATS •• Not taken seriously •• Little financial support •• Scattered volunteer efforts


1. 8 Key Tenets

Empowerment

Collaboration

Education

Compassion

1. 9 Brand Solutions This campaign will focus on advertising volunteer opportunities to females age 13-18 using the following media channels: print ads in teen focused magazines, billboards, commercials in theaters, on YouTube, and on Channel One educational TV, which plays in 25% of middle schools and high schools and generates approximately $100 million in profits annually. (“Children, adolescents, and advertising” 2006) Additional advertising will include web ads, bus stop advertising, and posters on middle school and high school campuses. The advertisements in this campaign will include imagery of cute animals being helped and cared for by teen and pre-teen females. While some ads will include images of the girls themselves, other ads may feature popular teen idols and celebrities with their adopted pets and/or animals currently up for adoption or in need.

The following media mix was produced to help increase awareness, volunteerism, and to create emotional touch points that will help further elevate the brand.

Print

Mobile App

Magazine ads Bus Stop & Billboards

Merchandise

Social Media Facebook Twitter YouTube Foursquare

water bottles smart phone cases pins bookmarks t-shirts

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Creative The creative section is a walkthrough of the design process, beginning with analyzing the competition, developing a strategy and ending with a graphical exploration for the look and feel of the campaign.

2.1 Competitive Survey .......................................................................8 2.2 Design Research ..........................................................................9 2.2.1 Imagery .........................................................................9 2.2.2 Sound ...........................................................................9 2.3 Mood Board ................................................................................10 2.3.1 Inspiration . ..................................................................10 2.4 Logo Development . ....................................................................11 2.4.1 Concepts .....................................................................11 2.4.2 Iterations .....................................................................12 2.4.3 Final Logo ...................................................................13

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2.1 Competitive Survey Competitive Differences World Wildlife Fund •• Focuses on saving wildlife and their environments •• 84% of all donations go towards saving the animals •• Works in 100 countries and supported by 1.2 million members world wide •• International non-governmental organization

American Society for the Prevention of Cruelty to Animals •• Large focus on spaying and neutering cats and dogs •• First humane organization in North America •• Active in lobbying for animal welfare legislation in all 50 states •• Animal adoption centers

People for the Ethical Treatment of Animals •• Believes animals should NOT be food •• Lobbies governments to impose fines where animal welfare legislation has been violated •• Aggressive and controversial media campaigns

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The Ian Somerhalder Foundation has passionate leaders, grassroots support, a large cult following and is the only non-profit organization founded by Ian Somerhalder committed to empowering, educating, and collaborating with people and organizations to positively impact the planet and it’s creatures.

Ian Somerhalder Foundation •• Focuses on animals, green energy, and the environment •• Founded by well known Actor Ian Somerhalder •• Values volunteer efforts of the youth •• Supports no kill shelters


2.2 Design Research 2. 2 .1 Imagery The images selected show kids, teens, and Ian Somerhalder (ISF Founder) interacting with animals. Each image shows love and compassion towards the animals. Additionally the images with younger kids are youthful, and cute. Photos of the founder are included to show how he leads by example, and how much he cares about animals which fully supports the theme.

2. 2 .2 Sound “Music can trigger an emotional response” (2013, p. 157) Because of this, the music selected is positive, uplifting, empowering, youthful and slightly whimsical. Happy music often makes you want to dance and/or do something positive/productive. This musical selection will help motivate and inspire people to volunteer for the IS Foundation. Music Sources:

http://www.melodyloops.com/tracks/happy-ukulele/ http://www.melodyloops.com/tracks/joy-and-wonder/

http://www.melodyloops.com/tracks/feeling-positive/

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2.3 Mood Boards

1

2 2.3.1 Inspiration

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Three mood boards were designed using different images, fonts, and color palettes. This exploration assisted in developing the final look and feel for the Ian Somerhalder Foundation rebrand campaign. Ultimately elements from each moodboard were combined to produce the final result: a clean modern design with a color palette of browns, blues, and greens, using imagery that represents ISF’s key tenets of empowerment, collaboration, education, and compassion.


2.4 Logo Development 2.4.1 Concepts Four unique logo concepts were selected from the initial sketches to be further developed: 1. Iconic - Distinguishing icons to represent each of ISF’s three areas of focus. 2. Unity - A pliable branch with three loops to represent the areas of focus and connectivity 3. Signature - Focuses on Ian Somerhalder’s celebrity status by using his signature 4. Nature - Three leaves to represent the areas of focus

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2.4.2 Iterations

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(before)

2.4.3 Final Logo The iconic logo was selected as the final version to best represent ISF’s three main areas of focus. The windmill icon represents green energy, the dog symbolizes animal welfare, and the leaf stands for habitat which includes reforestation. To ensure the logo is truely unique, the Questrial font has been modified and used for the logo typeface. (Cass, 2010)

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Style Guide The style guide is important for maintaining brand consistency. Logo specifications, color, type, image and graphic guidelines ensure that the Ian Somerhalder Foundation remains recognizable to it’s fans, followers and volunteers.

3.1 Brand Voice . ...............................................................................18 3.2 Tagline . .......................................................................................18 3.3 Logo Specifications . ...................................................................19 3.3.1 Clear Space ................................................................19 3.3.2 Size & Scale . ..............................................................21 3.3.3 Logo Use . ...................................................................22 3.3.4 Logo Misuse . ..............................................................23 3.4 Color ...........................................................................................24 3.4.1 Brand Colors ...............................................................24 3.4.2 Primary Color Palette . ................................................25 3.4.3 Secondary Color Palette .............................................25 3.5 Typography .................................................................................26 3.6 Imagery .......................................................................................27

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3.1 Brand Voice The Ian Somerhalder Foundation brand voice is personal, youthful, and compassionate. It utilizes postive thinking and language to help empower and educate youngsters, teens and adults alike.

3.2 Tagline The tagline answers the question “why?” and motivates fans and followers by giving them reasons to work with the IS Foundation.

For us. For them. For earth. For us. ISF is empowering public particpation of legislation, investing in green technology and local biofuels. If renewable energy can help us save money in the long run, let’s start doing something about it now!

For them. Preventing animal cruelty, supporting no-kill shelters, building an animal sanctuary for assistive and therapy animals...these are just some of the many ways ISF is caring for the planet’s creatures.

For earth. Deforestation/Reforestation, biodiversity, conservation...the earth needs to be loved, nutured and healed so that each generation can pass on a beautiful and healthy world to the next.

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3.3 Logo Specifications

Secondary (Division Specific) Logo

Primary Logo

3.3.1 Clear Space The minimum clear space for the ISF logos is defined by the height of the “S” in Somerhalder. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

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3.3.2 Size & Scale To maintian legibility, the ISF division logo should not be resized to anything smaller than 1.5 inches wide. The pimary logo however, retains it’s clarity, legibility and can be resized as small as 1 inch wide. When resizing the logo be sure to maintain proper proportions. This is essential to remaining recognizable and maintaining brand consistancy.

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Brand Colors

Black

White (Reverse)

3.3. 3 Logo Use The icons can be used individually (appearing to the left of the logo type) to represent ISF’s three divisions: green energy, animal welfare and habitat. The preferred logo can be produced in color, black or white (reversed). Use the color which provides the maximum amount of contrast between the logo and the background. White is the preferred background on which to reproduce the color logo. If reproduction on white is not possible, the logo should be reproduced as a full-reverse in white.

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Don’t use a pattern in the logo.

Don’t rearrange the logo icons.

Don’t make the logo different colors.

Don’t reflect the icons.

Don’t seperate the logo icons.

Don’t put a stroke around the logo.

Don’t use dropshadow on the logo

Don’t stretch the logo.

Don’t blur the logo.

Don’t compress the logo.

Don’t put a container around the logo.

3.3.4 Logo Misuse 1. The logo must only appear in a horizontal position. 2. The logo must not be incorporated or used in any manner as part of, or in close proximity to another company’s name, product or service name, logo, trade dress, design, slogan, or other trademarks. 3. The logo must never appear with any other symbol or icon; contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo.

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3.4 Color 3.4.1 Brand Colors The ISF brand colors are green, blue and brown. These three colors will also individually represent each one of ISF’s main areas of focus. Blue is for energy, brown is for animals, and green is for earth. ColorMatters. com (2011) states the following on the importance of color: Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.

Blue is the most common favorite color among people and is often used in corporate identity. “Most blues convey a sense of trust, loyalty, cleanliness, and understanding.” (Color Matters, 2011) Green on the other hand is universally associated with nature and symbolizes ecology, the environment, growth, rebirth and fertility. “Green is no longer just a color. It’s now the symbol of ecology and a verb.” Whereas the color brown is ageless, timeless, friendly, approachable, sincere, straight forward, genuine, uncomplicated, and natural when referring to light brown and tan specifically. In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground. It is sensual, sensitive and warm, engulfing one in a feeling of calmness and comfort. It is a practical and sensible color, which implies common sense (Empower Yourself With Color Psychology, 2013). Together these colors will help convey brand values of trust, growth, friendliness, honesty, and approachability.

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3.4.2 Primary Color Palette

3.4.3 Secondary Color Palette

PANTONE 7684 C

PANTONE 7516 C

PANTONE 362 C

PANTONE P 1-9 C

PANTONE 480 C

PANTONE 630 C

Hexadecimal Color: #137C95

Hexadecimal Color: #91512D

Hexadecimal Color: #019D56

Hexadecimal Color: #FBF8ED

Hexadecimal Color: #C7B29C

Hexadecimal Color: #7CC8D3

R: 19 G: 124 B: 149

C: 86% M: 40% Y: 30% K: 4%

R: 145 G: 81 B: 45

C: 31% M: 70% Y: 98% K: 25%

R: 1 G: 157 B: 86

C: 84% M: 12% Y: 98% K: 1%

R: 251 G: 248 B: 237

C: 1% M: 1% Y: 7% K: 0%

R: 199 G: 178 B: 156

C: 23% M: 27% Y: 40% K: 0%

R: 124 G: 200 B: 211

C: 49% M: 3% Y: 15% K: 0%

PANTONE Cool Gray 3 C

PANTONE Cool Gray 11 C

Hexadecimal Color: #CDCCCD

Hexadecimal Color: # 4F4E4E

R: 205 G: 204 B: 205

C: 19% M: 15% Y: 15% K: 0%

R: 79 G: 78 B: 78

C: 65% M: 58% Y: 57% K: 36%

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3.5 Typography The newly redesigned logo reflects a sense of unity, connectivity, and togetherness. The combination mark was designed by modifying the Questrial typeface. “Sans serifs are contemporary and bold, but also sleek and elegant. They are easier to read at larger sizes and when used in body text is more readable on the web” (Typography Theory). It is for this reason that a the complimentary sans serif, Helvetica, will be used throughout ISF brand collateral. To add a personal touch and a bit of whimsy, the handwritten font KG Like a Skyscraper will be used for the tagline and for highlighting information.

This is a headline (24 pt)

Questrial

Subhead 2 (14 pt)

Subhead 1 (18 pt) Here is some body copy. Hope it makes you feel all warm and fuzzy. Speaking of warm and fuzzy, have you visited your local animal shelter recently? There are tons of pets just waiting to find their forever home. (10pt)

Just in case you needed a reminder ISF is still accepting donations for the animal sanctuary.

Helvetica

Don’t forget to check out ISF’s special Valentine’s Day store. Buy your V-day t-shirt today. http://thevanityproject.org/ KG Like a Skyscraper

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collections/isf-valentine-s-day


3.6 Imagery

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Final Designs This section includes the final designs. Each asset was designed cohesively to increase awarness and volunteerism for the Ian Somerhalder Foundation.

4.1 Print Advertising ..........................................................................28 4.1.1 Magazine Ads .............................................................28 4.1.2 Bus Stops & Billboards ...............................................30 4.2 Social Media ...............................................................................32 4.2.1 Facebook ....................................................................32 4.2.2 Twitter .........................................................................32 4.2.3 YouTube ......................................................................33 4.2.4 Foursquare . ................................................................33 4.3 Mobile App ..................................................................................35 4.4 Merchandise ...............................................................................36

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4.1 Print Advertising Magazine Ads To help bring awareness to the Ian Somerhalder Foundation and it’s animal welfare initiatives, magazine ads will be placed in teen related magazines.

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Bus Stops & Billboards Additionally, billboard and bus stop advertising will promote ISF near high schools.“When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. What’s interesting is that socalled traditional media such as direct mail and catalogues also outscore social media and the Internet respectively.” (Print Power, 2013)

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4.2 Social Media

Twitter Facebook The ISF Facebook Page will be redesigned to include a donations tab so that donations can be made directly from facebook. The facebook page will also be a place to inform followers of recent news, latest blog posts, and current fundraising efforts. Additionally, it will be a conversational space (Barkan, 2012) for ISF to speak with fans and for fans to speak with each other.

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Although Ian Somerhalder has over 4 million fans, the ISF twitter page has less than 160,000. The current follower count is disproportionate to Ian’s social reach. This is likely because ISF is not interacting with their twitter followers. This interaction is detrimental to increasing their follower count, recruiting new volunteers, and elevating the brand. ISF needs to get personal. According to Pitman (n.d.) “It’s got to be a twoway conversation. And that’s where the genius of Twitter is. You can form your very own “listening post” and hear what others are saying about the issues that affect your mission.”


YouTube

Foursquare

Billions of people watch YouTube videos. According to Ford, “The vast majority of those eyeballs belong to what Google & Nielsen are now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’ Generation C is made up of 80% millennials which also happen to be YouTube’s core audience.”

A foursquare brand page can help increase visibility by allowing the Ian Somerhalder Foundation to promote events, check into other venues, post shareable tips, lists, and create fan rewards. According to Gallo (2011) “for businesses, foursquare offers a powerful new marketing tool that helps attract, reward, and engage customers in ways that were never possible.”

The Ian Somerhalder Foundation can connect with the C Generation by creating and uploading videos of recent ISF events and current causes.

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4.3 Mobile App The ISF app will display current fundraising efforts with the highest priority, links to the latest blog posts, information about getting involved, and a handful of fun images of Ian Somerhalder with animals, which will allow users to superimpose themselves into the photo. Images, posts, and receivable in app donations can all be promoted and shared on facebook, twitter, and google +.

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4.4 Merchandise T-Shirts, buttons, bookmarks and other merchandise will be used as donation incentives and sold both in and out of the ISF cafepress store with all proceeds benefitting the Ian Somerhalder Foundation.“Participants were exposed to advertising via a television commercial, print ad and promotional product. A key finding of the study was that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44%). And in some instances, the use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.� (PPAI, n.d.)

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References This section includes the references and image sources used in this campaign book and the design research.

5.1 References ........................................................................................40 5.2 Image Sources ..................................................................................41

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5.1 References Brodesser-Akner, C. (2007). Disney hit proves youtube isn’t the only way to target teens. Advertising Age, 78 (31), 8. Children, adolescents, and advertising. (2006, December 01). Retrieved from http://pediatrics.aappublications.org/content/118/6/2563.full Color matters. (n.d.). Retrieved from http://colormatters.com Empower yourself with color psychology - the color brown. (n.d.). Retrieved from http://www.empower-yourself-with-color-psychology. com/color-brown.html Hein, K. (2003). The Age of Reason. Mediaweek, 13(39), 22. Ian somerhalder foundation. (n.d.). Retrieved from http://isfoundation.com Pompper, D., & Yih-Farn, C. (2008). Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements. Atlantic Journal Of Communication, 16(1), 49-69. doi:10.1080/15456870701647656 Typography theory. (n.d.). Retrieved from http://www2.hawaii. edu/~ailed/129/resources/typographytheory.pdf Vasile, C. (n.d.). Graphic design basics part 1: Elements. Retrieved from http://www.1stwebdesigner.com/design/graphic-design-basics-elements/ Vasile, C. (n.d.). Graphic design basics part 2: Design Principles. Retrieved from http://www.1stwebdesigner.com/design/graphic-designbasics-design-principles/

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Why mood boards matter. (2008, December 30)2008, December 30). Retrieved from http://www.webdesignerdepot.com/2008/12/why-moodboards-matter/ Annual Revenue Reports: http://assets.worldwildlife.org/financial_reports/17/reports/original/ BDO_-_WWF_-_FS_2013.pdf?1389668016 http://www.aspca.org/sites/default/files/financial-statement-2012.pdf http://www.peta.org/about-peta/learn-about-peta/financial-report/ http://www.isfoundation.com/sites/default/files/files/2012%20Audited%20 Financial%20Statements.pdf https://www.udemy.com/blog/youtube-for-business/ http://justcreative.com/2010/07/09/how-to-modify-fonts-logo-design/


5.2 Image Sources http://www.corbisimages.com/stock-photo/rights-managed/42-44212858/teenage-boy-1315-and-dog-measuring-height?popup=1 http://www.corbisimages.com/stock-photo/rights-managed/42-32978980/girl-89-with-puppy-looking-at-cell?popup=1 http://photodune.net/item/kid-touching-learn-button/2175556?WT.ac=category_thumb&WT.seg_1=category_thumb&WT.z_author=ra2studio http://www.verahouse.org/cmsresources/group%20of%20teens.jpg http://photodune.net/item/youth-with-an-empy-billboard/4755777?WT.ac=category_thumb&WT.seg_1=category_thumb&WT.z_author=DNF-Style http://www.photoshop-plus.co.uk/2010/10/15/inspiration-grunge-interfaces/ http://www.tutslist.com/50-inspiring-watercolor-effect-in-web-design/ http://www.corbisimages.com/stock-photo/royalty-free/42-22577471/group-of-teenagers-using-cell-phones?popup=1 http://myhomecreation.com/wp-content/uploads/2012/05/muddy-paw-prints.jpg http://www.corbisimages.com/stock-photo/royalty-free/42-18713850/golden-retriever-wearing-headphones?popup=1 http://www.corbisimages.com/stock-photo/royalty-free/42-35011653/puppy-covered-in-green-paint-from-paint?popup=1 http://www.123rf.com/photo_25349308_notebook-on-wood-background.html Key Tenets: Girl Flexing - http://www.corbisimages.com/stock-photo/royalty-free/42-15877378/teen-girl-flexing-her-muscles-on-beach?popup=1 Girl Hugging Black Dog - http://www.corbisimages.com/stock-photo/royalty-free/42-52523481/portrait-of-woman-with-black-dog?popup=1

Ian Somerhalder Foundation Š 2013. All Right Reserved.

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Labradad _10 _4 _1  
Labradad _10 _4 _1  
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