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Online Marketing Plan


Project Overview

Objective? Goal Scope of this project


Website Development

Our customer-oriented and quality-driven approach separates us from typical web development company in Bangalore. With experience of building several websites, we have been able to build the reputation, assuring positive return over client’s investment. So, if you are curious about your web development success, we can get you there. As one of the fastest growing web development company in Bangalore, we endeavor to deliver quality web solutions using different web technologies and our vast experience.

Our Web Development Services Include: Web Application Development. PHP Development. Portal Development CMS Solutions E-Commerce Solutions.


Website Portfolio


Why Search Engine Optimization?

We focus on your domain popularity on the web and on other useful elements that are helpful for Search Engine Optimization & Marketing. Observations : • Website has page rank 0. • It looks like website does not have much traffic. • Bad Alexa rank and Compete rank. • No directory listing found on Yahoo & Dmoz directory. • The website have few back links. • The website does not have clean and validated code as per W3C Standards. • Error page need to be customized. • Meta tags not found, need to Optimize. • H-ref title tags, alt tags are missing in few image and links. Need to carry tags optimization. • XML feeds need to be generated and populated. • Cannibalization found need to be fixed.


Search Engine Optimization

Following will be done to increase the search engine visibility of the website:

• In-depth keyword analysis with a focus on

• Internal Textual Linking

service specific keywords

• Cannibalization

• Proper business and competitor analysis

• Error page customization.

• On – Page Optimization activities

• Link titles addition and optimization

• Unique keyword-rich page titles.

• Effective utilization of link anchor texts.

• Optimized meta data and keyword-rich

• XML feeds creation and syndication

descriptions

• Increase link popularity and web

• Creation and optimization of header tags.

popularity

• Image Optimization

• Article creation and syndication

• Tags Optimization

• Local Business Listings


Action Plan Phase I

Phase II

Site Analysis

On Page Optimization

Business Analysis

Meta Optimization

Competitor Analysis

Image Optimization

Keyword Analysis

Tags Optimization Link titles addition Internal textual linking

Phase III

Phase IV

XML Feeds Creation & Syndication

Social Media Optimization

Error page customization

Social Book marking

Canonicalization

Social Networking

Directory Submissions

Local Business Listings

Link Building

Local Maps Optimization

Article Syndication


SEO Plan & Pricing


SEO Plan & Pricing


SMO Planning

Social Media Optimization INCLUDES: Creation and Management of Company Profile Pages. Manage Postings and Designs. Comment Monitoring. Daily Monitoring including Holidays. Campaign Design, Creation and Management.


Deliverables


Face book is 1st choice of Social media Marketing


Page

Facebook


Current Statistics

•3 out of 4 people use social networks regularly. •Social media has overtaken email as the #1 activity on the web -17% of all web usage -There are over 200 million blogs --900,000 blogs posted every day -34% post opinions about companies, brands, and products -93% of social media used believe companies should have q presence in social media


Everyday on FBM Over 100 million impressions served 150 campaigns managed One click per second

What FBM Does Divides large audience into smaller groups Delivers relevant messages to each group Users pixels to track conversions Only keeps performing ads


Looking Ahead

 When is the next Step? Meeting to finalize Budgets.  Known risks and issues? Communication delays  What are the immediate next steps? Creating Campaigns and tracking systems.


Lets Start:


Desinelabs Corporate Presentation